Paid Search Advertising

Home , Search advertising, Search engine marketing

GROW YOUR BUSINESS WITH PAID KEYWORDS In today’s competitive market, combining organic keyword placement and search engine optimization with Paid Search Advertising can dramatically improve your online marketing efforts. FindLaw’s Paid Search Advertising program, also known as pay-per-click (PPC), is a simple, turnkey solution that allows you to market your firm to potential clients online when they search with keywords and phrases. It supplements your organic search results — which are generated via compelling content — by giving you the ability to target potential clients you might not otherwise reach.

PAID SEARCH ADVERTISING FEATURES

EXPERIENCED CAMPAIGN MANAGEMENT Our dedicated, in-house, Google AdWords Certified search engine marketing experts save you time and money by managing your entire PPC campaign. Your FindLaw Campaign Manager will work with you and your local FindLaw Consultant to: • Develop a cohesive marketing plan that complements your existing FindLaw organic search tactics CAMPAIGN OPTIMIZATION • Choose the words and phrases related to your FindLaw’s search engine marketing experts optimize law firm marketing goals your investment and ad copy for success. They also maximize favorable placement while controlling PPC • Create the ads and efficiently manage your spend using: keyword advertising budget • Online keyword bid process CUSTOM LANDING PAGES • Monthly keyword bid strategy and ad copy review Your Paid Search Advertising subscription includes • Campaign tracking codes and a call tracking two branded landing pages designed to engage number for transparent reporting potential clients and: • Compel visitors to contact your law firm MEASURING SUCCESS • Provide easy navigation to match the Track your online search strategy all in one place with information they need INSIGHT, FindLaw’s Performance Analytics Dashboard. INSIGHT provides daily reports of your PPC campaign’s • Track your campaign performance by measuring clicks, impressions and top keywords — making it easy activity on your customer landing pages for you to measure its success.

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For more information, contact your FindLaw Consultant 1-866-443-4635