Website SEO basics
Ivan Sobolev (Digital Marketing Team Lead) www.gurtam.com Ulyana Neshina (Digital Marketing Specialist) Topics to be discussed
◆ Online marketing activities overview ◆ What is on-site SEO? ◆ What is link building? ◆ Worst SEO practices ◆ 2019 Best SEO practices in B2B
www.gurtam.com Online marketing activities overview
◆ Email Marketing ◆ Content Marketing ◆ SMM (Social Media Marketing) ◆ SEM (Search Engine Marketing) ◆ ASO (App Store Optimization) ◆ SEO (Search Engine Optimization)
www.gurtam.com Partners marketing
www.gurtam.com Email Marketing
www.gurtam.com Email Marketing
Compose the content Send emails Well composed content gets Your content gets delivered to your customers users engagement
www.gurtam.com Content Marketing
www.gurtam.com Content Marketing
Compose the content Your content gets users Content drives profitable engagement customer action
www.gurtam.com SMM (Social Media Marketing)
www.gurtam.com Social Media Marketing
Get the feedback and Compose the content Share it to social networks Find your audience customers loyalty
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SEM (Search Engine Marketing)
www.gurtam.com
SEM (Search Engine Marketing)
Compose the ads Choose your PPC Target directly to Get leads platform your audience
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ASO (App Store Optimization)
www.gurtam.com
ASO (App Store Optimization)
Compose your offer Choose the platform Optimize for the Get downloads and to distribute stores engagement
www.gurtam.com
SEO (Search Engine Optimization)
www.gurtam.com
SEO (Search Engine Optimization)
Optimize your website Receive traffic from Analyze your Get leads search engines audience
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What is on-site SEO?
www.gurtam.com SEO helps Search Engines
◆ Understand what a webpage is about ◆ Identify that page as relevant to a search query or queries (i.e. a particular keyword or set of keywords) ◆ Find that page useful and worthy of ranking well on a search engine results page (SERP)
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What is link building?
www.gurtam.com There are two fundamental ways that the search engines use links
◆ To discover new web pages ◆ To help determine how well a page should rank in their results
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Worst SEO practices (What is “Black Hat” SEO?)
www.gurtam.com What is “Black Hat” SEO? Black Hat SEO basically refers to SEO strategies that equate to cheating or hacking Google’s terms in order to boost a website’s ranking
www.gurtam.com Worst SEO practices
◆ Keyword Stuffing ◆ Spinning Content ◆ Irrelevant Keywords ◆ Clickbait ◆ Blog Spam ◆ Link Farms ◆ Duplicated Content ◆ Hidden Text and Links
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2019 Best SEO practices in B2B (White hat SEO only )
www.gurtam.com Buyers Want Personalized Content
It’s important to think about buyers’ needs throughout the keyword research process, as well as during content creation.
www.gurtam.com www.gurtam.com Create High-Quality Landing Pages
A well-constructed landing page will improve conversions and generate leads
www.gurtam.com www.gurtam.com Take a Topical Approach to Keyword Research
This means spending more time learning about your audience, looking at current search results to determine Google’s understanding around the topic
www.gurtam.com www.gurtam.com Match Content with User Intent
What types of content assets are performing best in organic results?
What type of user experience are these content assets offering?
What competitive websites are currently ranking in search results?
www.gurtam.com www.gurtam.com Make Sure You’re Aware of Google Changes
Search engine marketers can optimize content day and night, but when it comes down to it – Google does whatever it wants
www.gurtam.com www.gurtam.com Mobile-Friendliness Is More Than Responsive Design
This is why it’s important to consider elements like font size, multimedia content, site structure and navigation, content load times and conversion optimization
www.gurtam.com www.gurtam.com Take a Question-Based Approach to Content Development
It’s important to explore opportunities to produce content that answers question-based queries
www.gurtam.com www.gurtam.com Secure Your Site
Search engines are making it a goal to provide a more secure search experience
www.gurtam.com www.gurtam.com Optimize for Site Speed
Slow page load times not only impact the user experience and conversions, but they will likely hurt rankings as well
www.gurtam.com www.gurtam.com Optimize Local Business Listings
Business profiles and local business pages are simple ways to improve search visibility
www.gurtam.com www.gurtam.com Best SEO practices
◆ Buyers Want Personalized Content ◆ Make Sure You’re Aware of Google ◆ Create High-Quality Landing Pages Changes ◆ Take a Topical Approach to Keyword ◆ Mobile-Friendliness Is More Than Research Responsive Design ◆ Match Content with User Intent ◆ Take a Question-Based Approach to ◆ Optimize Local Business Listings Content Development ◆ Secure Your Site ◆ Optimize for Site Speed
www.gurtam.com Topics discussed :)
◆ Online marketing activities overview ◆ What is on-site SEO? ◆ What is link building? ◆ Worst SEO practices ◆ 2019 Best SEO practices in B2B
www.gurtam.com See you!
10th anniversary Gurtam partner conference
Join us in Minsk, Belarus, on July 30 – August 1, 2019 telematix2019.com
www.gurtam.com
Developing a website as a leads source: 10 things to have on your website
www.gurtam.com Let’s stay in touch!
Ivan Sobolev Digital Marketing Team Lead
Telegram: @ValgusBLR
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Thank you for your attention!
Ivan Sobolev (Digital Marketing Team Lead) www.gurtam.com Ulyana Neshina (Digital Marketing Specialist)