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Sunderland Retail Needs Assessment 2016

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Sunderland Retail Needs Assessment 2016 Sunderland Retail Needs Assessment 2016 Sunderland City Council Volume 3 – Technical Papers – Final October 2016 Sunderland Retail Needs Assessment 2016 ____________________________________________________________________________________________ Contents for Volume 3 – Technical Papers TECHNICAL PAPER 1 – PEDESTRIAN SURVEY FINDINGS 1 Introduction ................................................................................................................................. 1 Mode of Travel ............................................................................................................................ 1 Main Purpose of Visit .................................................................................................................. 3 Like, Dislikes and Suggestions for Improvement ....................................................................... 4 Types of Shops and Leisure Facilities Perceived to be Lacking ................................................ 7 Satisfaction Ratings .................................................................................................................. 10 Linked Trips .............................................................................................................................. 14 Health and Disability ................................................................................................................. 15 Conclusions .............................................................................................................................. 16 TECHNICAL PAPER 2 – CONCENTRATION OF HOT-FOOD TAKEAWAY (A5) USES 1 Introduction ................................................................................................................................. 1 Existing Policy in Sunderland ..................................................................................................... 2 Survey Count of Hot-Food Takeaways and Fast-Food Restaurants ......................................... 3 Sunderland City Centre .............................................................................................................. 5 Washington Town Centre ........................................................................................................... 7 Houghton-le-Spring Town Centre ............................................................................................... 9 Concord District Centre ............................................................................................................ 11 Sea Road District Centre .......................................................................................................... 13 Hetton District Centre ............................................................................................................... 13 Southwick Green District Centre .............................................................................................. 15 Chester Road District Centre .................................................................................................... 16 Doxford Park District Centre ..................................................................................................... 17 Hylton Road Local Centre ........................................................................................................ 18 Pallion Local Centre ................................................................................................................. 19 Grangetown Local Centre ......................................................................................................... 21 Ryhope Local Centre ................................................................................................................ 23 Hendon Local Centre ................................................................................................................ 24 Pennywell Local Centre ............................................................................................................ 26 Silksworth Local Centre ............................................................................................................ 27 Thorndale Road Local Centre .................................................................................................. 29 Shiney Row Local Centre ......................................................................................................... 30 Easington Lane Local Centre ................................................................................................... 32 Market Street (Hetton) Local Centre ........................................................................................ 33 Fencehouses Local Centre....................................................................................................... 35 Monkwearmouth Local Centre ................................................................................................. 36 Castletown Local Centre .......................................................................................................... 37 Conclusions in Relation to the Concentration of Hot-Food Takeaway (A5) Uses ................... 39 October 2016 Sunderland Retail Needs Assessment 2016 ____________________________________________________________________________________________ TECHNICAL PAPER 1 – PEDESTRIAN SURVEY FINDINGS Introduction 1.1 In this Technical Paper, we present the findings of a survey of pedestrians in Sunderland City Centre, and in Washington and Houghton-le-Spring Town Centres, undertaken by NEMS Market Research, in February 2016. NEMS interviewed 251 pedestrians in Sunderland City Centre, 148 pedestrians in Washington Town Centre and 151 pedestrians in Houghton-le-Spring Town Centre. The questionnaire used in the survey is reproduced in Volume 2 of our report, which also contains the Excel database of all of the survey findings. 1.2 The findings of the survey form a key input into the NPPG’s ‘customers’ views and behaviour’ health check indicator. The findings also relate to other NPPG health check indicators such as ‘accessibility’, ‘perception of safety and occurrence of crime’ and the ‘state of the town centre’s environmental quality’. 1.3 We focus, in particular, on the visitor satisfaction ratings in relation to a number of factors relating to the retail, leisure and service offer in each of the centres; a range of factors relating to their environmental quality and perceptions of personal safety; and a range of factors relating to accessibility by a variety of means of travel. We start, however, with a resume of the findings in relation to: mode of travel to the centre; likes, dislikes and suggestions for improvement; and identification of the food, non-food and leisure facilities which are said to be lacking in the centres. Mode of Travel 1.4 There is some variation across the centres in terms of mode of travel for visitors, whether expressed as a proportion of trips to the centre, or as a proportion of people visiting the centre1. Some difference is to be expected, given the variation in car ownership and 1 If Person A visits a town centre 5 times per week and Person B visits once per week, then Person A is 5 times more likely to be interviewed in a pedestrian survey than Person B. Thus, the un-weighted findings become a sample of trips to the centre. In order to express the findings as a proportion of people who visit the centre, the results need to be weighted by the inverse of the frequency of visit. For mode of travel, both weighted and un-weighted results are relevant, but for all other questions we utilise the un-weighted results, which express the findings as a proportion of trips. October 2016 1 Sunderland Retail Needs Assessment 2016 ____________________________________________________________________________________________ wealth in the catchment areas of each of the centres. In particular, we note that the 2011 Census findings show that a higher proportion of households with no car (above the Sunderland average of 35.1% and the North East average of 31.5%) are located in the Wards nearest to Sunderland City Centre and in the Washington North Ward. However, the other Wards surrounding Washington have a lower than average proportion of households with no car and this is also true for all of the Wards directly adjoining/surrounding Houghton-le-Spring. 1.5 Thus, the pedestrian survey confirms (Table 1) that in terms of trips (un-weighted): . Sunderland City Centre is most reliant on public transport, which accounts for almost half of the trips, and least reliant on private car transport which accounts for only a third of the trips; . Washington Town Centre is most reliant on car borne trips (54.7 per cent) and least reliant on public transport; and that . Houghton-le-Spring Town Centre is the most reliant on walk-in trips. Table 1: Mode of Travel to Centre (% of Trips) Car- Train/ Centre Bus Taxi Bicycle Walk Other Total Driver Metro Sunderland 33.5 43.4 6.0 2.0 0.4 14.7 0.0 100.0 Washington 54.7 31.1 0.0 2.0 0.0 11.5 0.7 100.0 Houghton-le-Spring 37.8 39.1 0.0 0.0 0.7 22.5 0.0 100.0 1.6 In terms of people (weighted), Table 2 confirms that: . Sunderland City Centre is again most reliant on public transport, with 42.2 per cent of people visiting the centre dependent on bus and train modes; . Sunderland City Centre and Houghton-le-Spring Town Centre are equally reliant on walk in trade; and that . both Washington and Houghton-le-Spring have high proportions of people dependent on the private car mode. October 2016 2 Sunderland Retail Needs Assessment
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