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Conference Guide March 14-15, 2011 S an Francisco parpartt of Conference Guide Keynote Speakers Thomas Davenport President's Distinguished Professor, Babson College, Author, Competing on Analytics Sugato Basu, Ph.D., Senior Research Scientist, Google Eric Siegel, Ph.D., Conference Chair Predictive Analytics World Diamond Sponsors produced by www.predictiveanalyticsworld.com Welcome! Dear Analytical Innovators and Soothsayers, CONTENTS Conference Information .............2 Welcome to the third West-Coast Predictive Analytics World. You have come to a business-focused event, loaded with Agenda Overview ......................3 predictive analytics case studies, expertise and resources. This Pre-Conference Workshops .......6 conference brings professionals and experts together to keep predictive analytics on a forward trajectory; strengthening the Full Agenda and Descriptions ....8 impact it delivers and establishing new opportunities. Post-Conference Workshops ....18 PAW is now part of the brand new Data-Driven Business Week. Sponsors ..................................22 This multi-conference “über-event” spans topics in analytics and beyond, reflecting the growing importance and visibility of Speakers ..................................24 the industry. You benefit from this cross-pollination by access to cross-conference expositions and cross-registration options. Each of the millions of business decisions driven by Presentations: predictive analytics are based on concrete evidence and Presentations from speakers who sound mathematics. That is truly an upgrade to the way provided them will be posted to the we do business. And everywhere you turn, this upgrade conference website. We will send you an is “installed” in new, innovative ways by driving different email as soon as they are posted. types of operational decisions with the scores produced by predictive models. PAW’s extensive array of case studies prove that these innovations deliver. Some parts of predictive analytics are just plain fun. Every time you try it out on a new data set, it’s an entirely unique experiment - and usually a successful one at that. That’s the moment you realize the predictive power of your data, one column at a time. Next comes the combination of columns with predictive modeling, proving once again that this particular breed of science, as abstract as it is, works just as well outside the lab that bore it. One last note for the math-heads. Beyond the thrill of validating a predictive model, I see another happy ending: The moment when a business leader focused on the bottom line gets excited about something as technical and arcane as a predictive score. That’s when you know this science has an important role in the world, today. Eric Siegel, Ph.D. Program Chair Predictive Analytics World © 2011 Rising Media, Inc. 1 www.predictiveanalyticsworld.com/sanfrancisco/2011 Conference Information San Francisco Marriott Marquis Salons 13-14 Salons 1-4 Exhibit Hall Tom Davenport Breaks/Reception Keynote Salons 10-12 Salon 5 & 6 Track 2 To Lunch Registration Keynotes & Track 1 Nobb Hill D C B A Free Wifi Complimentary wireless internet is provided Network Name: Data Driven Business Week Access Code: DDBW11 Join the conversation #PAWCON © 2011 Rising Media, Inc. 2 www.predictiveanalyticsworld.com/sanfrancisco/2011 Agenda Overview l Track 1 sessions are for all levels. s Track 2 sessions are expert/practitioner level. Pre-Conference Workshops: Sunday March 13, 2011 l Driving Enterprise Decisions with Business Analytics s R for Predictive Modeling: A Hands-On Introduction 9:00am-4:30pm James Taylor, CEO, Decision Management Solutions Max Kuhn, Dir. Nonclinical Statistics, Pfizer - Salon 3 - Salon 4 DAY 1: Monday March 14, 2011 • Exhibit Hall Open - 10:00am-7:30pm 7:30-9:00am Registration & Breakfast Keynote: Five Ways Predictive Analytics Cuts Enterprise Risk 9:00-9:45am Eric Siegel, Ph.D., Program Chair, Predictive Analytics World - Golden Gate B Diamond Sponsor Presentation The Hefty Toll of Fraud: 9:45-10:05am How to Leverage Predictive Analytics and Social Network Analysis John C. Brocklebank, Ph.D., VP, SAS - Golden Gate B Case Study: Using Predictive Analytics To Reduce Credit Risk In Auto Dealer Financing 10:05-10:15am Rado Kotorov Ph.D., Director, SP Management & Competitive Strategy, Information Builders - Golden Gate B 10:15-10:35am Break / Exhibits • Exhibit Hall Open: 10:00am-7:30pm Track 1: e-Commerce; Thought Leadership Track 2: Survey Analysis - Golden Gate B - Salon 5 & 6 s Case Study: YMCA l Case Study: PayPal / eBay Turning Member Satisfaction Surveys Putting Predictive Analytics into Context: 10:35-11:20am into an Actionable Narrative The Analytics Value Chain Dean Abbott, Abbott Analytics & Piyanka Jain, PayPal Bill Lazarus, Seer Analytics 11:25am- Multiple Case Studies: Anheuser-Busch, the SSA, Netflix Data Mining Lessons Learned - Technical & Business - From Applied Projects 12:10pm John Elder, Ph.D., Elder Research - Golden Gate B 12:10-12:20pm Gold Sponsor Presentations: Lightning Round - Golden Gate B 12:20-1:30pm Birds of a Feather Lunch / Exhibits - Golden Gate Sponsored by Keynote: Lessons Learned in Predictive Modeling for Ad Targeting 1:30-2:15pm Sugato Basu, Ph.D., Senior Research Scientist, Google - Golden Gate B Sponsored by Diamond Sponsor Presentation: The Analytical Revolution 2:15-2:35pm Colin Shearer, WW Industry Solutions Leader, IBM - Golden Gate B Track 1: Crowdsourcing Data Mining - Golden Gate B Track 2: Black Box Trading - Salon 5 & 6 l Case Study: University of Melbourne, s Case Study: Cerebellum Capital Chessmetrics, HPN Black Box Trading: Analytics in the Land of the 2:40-3:25pm Crowdsourcing Data Prediction Vampire Squid Anthony Goldbloom, Kaggle David Andre, Ph.D., Cerebellum Capital Track 1: e-Commerce and HR - Golden Gate B Track 2: Fraud Detection - Salon 5 & 6 l Case Study: Monster.com s Case Study: U.S. Postal Service, Office of Inspector 3:30-3:50pm A Holistic Predictive Analytics Methodology General - Fighting the Good Fraud Fight Yangling Zhang, Monster Worldwide Antonia de Medinaceli, Elder Research Track 1: Thought Leader - Golden Gate B Track 2: Software Lab - Salon 5 & 6 Lab Session: Live Topical Demo l Case Study: Health Insurance Institutionalizing Analytics: What got 3:55-4:15pm Analytics by Industry/Role you here won’t get you there Jack Phillips, International Institute for Analytics Srikanth Velamakanni, Fractal Analytics © 2011 Rising Media, Inc. 3 www.predictiveanalyticsworld.com/sanfrancisco/2011 Agenda Overview l Track 1 sessions are for all levels. s Track 2 sessions are expert/practitioner level. DAY 1: Monday March 14, 2011 continued 4:15-4:35pm Break / Exhibits Track 1: Thought Leader - Golden Gate B Track 2: Ensembles; Fraud Detection - Salon 5 & 6 s Case Study: PayPal/eBay l Making Technologies Intelligent: Ensembles for Online Analytic Scoring Engine 4:35-5:20pm Data, Patterns, Access, and Architecture Michael Murff, PayPal Astro Teller, Ph.D., Google Hui Wang, PayPal Track 1: Product Recommendations - Golden Gate B Track 2: Uplift Modeling (True-Lift) - Salon 5 & 6 l Case Study: TXU Energy Message Optimization Using Discrete Choice 5:25-5:45pm Analysis in the Energy Sector Dustin Cannon, TXU Energy; John Colias, Decision Analyst, Inc. s True-Lift Modeling: Mining for the Most Truly Responsive Customers & Prospects Track 1: High Technology Retail - Golden Gate B Kathleen Kane & Jane Zheng, Fidelity l Case Study: Hewlett-Packard Customer Repurchase Analysis - B2B Context: 5:50-6:10pm A Bayesian Framework Jerry Shan, Hewlett-Packard 6:10-7:30pm Reception / Exhibits Bay Area SAS Users Group Meeting useR Group Meeting David Bell, State of Calif, Dept of Industrial Relations 7:30-10:00pm David Smith, Revolution Analytics, William Jackman, Kaiser Permanente Byron Ellis, adBrite - Golden Gate B - Salon 5 & 6 DAY 2: Tuesday March 15, 2011 • Exhibit Hall Open - 9:45am-4:30pm 8:00-9:00am Registration & Breakfast Keynote: The New Quantitative Era: Creating Successful Business Change with Analytics 9:00-9:45am Thomas Davenport, President’s Distinguished Professor, Babson College, Author, Competing on Analytics: The New Science of Winning - Salon 7 9:45-10:15am Break / Exhibits • Exhibit Hall Open 9:45am-4:30pm Expert Panel: Kaboom! Predictive Analytics Hits the Mainstream Panelists: Colin Shearer, WW Industry Solutions Leader, IBM 10:15-11:00am Wayne Thompson, Analytics Product Manager, SAS Andreas Weigend, Ph.D., weigend.com, Former Chief Scientist, Amazon.com Panel moderator: Eric Siegel, Ph.D., Program Chair, Predictive Analytics World - Golden Gate B Exclusive Announcement 11:00-11:10am The $3 million Heritage Health Prize: New Announcements on Contest Structure Robert O’Keefe, Corporate Senior VP, Heritage Provider Network - Golden Gate B 11:10-11:20am Gold Sponsor Presentations: Lightning Round - Golden Gate B s Lab Session: Live Topical Demo s Lab Session: Live Topical Demo Bank On It! Use All Your Data to Making Predictive Models Count Maximize Customer Satisfaction, Loyalty And Retention 11:25-12:10pm Kaiser Fung, Senior Director of Strategic Analytics, Sirius Steven Ramirez, CEO, Beyond the Arc XM Radio - Golden Gate B Robert Parolin, Technical Manager, IBM Business Analytics - Salon 5 & 6 © 2011 Rising Media, Inc. 4 www.predictiveanalyticsworld.com/sanfrancisco/2011 Agenda Overview l Track 1 sessions are for all levels. s Track 2 sessions are expert/practitioner level. DAY 2: Tuesday March 15, 2011 continued 12:10-1:30pm Birds of a Feather Lunch / Exhibits - Golden Gate Sponsored by Special Plenary
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