Everyone's a Winner Celebrating 135 Years Love for a Lifetime

The magazine for Steiff Club members – Issue One

neWs Everyone’s a winner steIFF InsIde Celebrating 135 years passIons Love for a lifetime

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Dear Steiff friends,

In our Club magazine, we often talk about the fascination that Steiff animals hold for us. And I am sure you will be able to understand that the motivation of Steiff employees is borne along by this fascination in much the same way that the enthusiasm of the many collectors is. Once again in this issue, committed Club members share with us how Steiff accompanies them throughout a lifetime, and can even make life-long dreams come true. The simple fact that this is so fascinates us and renders any advertising slogan superfluous. Turn to pages 20, 21 and 23, and experience once again the sheer pleasure of Steiff as a hobby. Then it’s on to our spring collection, where every one of our designers’ creations under the motto of “Casino Royal” is a winner. You decide whether to let the croupier play for you – or if you would rather go for the joker instead. Replica fans will be delighted with the 1912 black bear, the original of which sold for an amazing €15,000 at a special auction during the Steiff Summer 2014, and also with “Mr. Vanilla” of 1906. As you would expect, both receive their due recognition in this issue. We are also taking a look back at the 135 years of the company’s history and at two very special Teddy bears, as well as many largely unknown but no less fascinating wooden toys of the past. I would also like to draw your attention to page 4 and ask you to take note of the important organisational changes detailed there. Finally, I would also be delighted if you were to complete our current members’ survey. The form is enclosed with this mailing. By doing so, you will help us to ensure that the Steiff I m p r i n t PUBLISHER: Margarete Steiff GmbH Club’s services satisfy as many members Richard-Steiff-Straße 4, as possible for the long term. This is our 89537 Giengen an der Brenz, Germany tel.: + 49 (0) 7322 131555 constant endeavour. EDITORS: Rick Emerson, Inge Zinnecker CONTRIBUTORS: I would like to take this opportunity to wish Rebekah Kaufman, Daniel Hentschel DESIGN AND PRINT: you all the very best for a healthy, successful Hess GmbH - Medien, www.hess-medien.de and happy 2015! FREQUENCY OF PUBLICATION: four times a year www.steiff.com Subject to changes. Reprinting and copying, even in part, only with the express permission of the publisher. Best wishes, By submitting manuscripts you consent to their publication in the Club magazine. We must reserve the right to edit or abridge letters or articles. Printed colours may deviate from the original. All rights reserved. Printed in Germany 12/2014 e – Item No. 914287 INGE ZINNECKER Steiff Club Manager

CONTENTS

CLUB NEWS Organisation 4 CLUB MAIL Readers’ service 18 NEWS Everyone’s a winner 5 PASSIONS Love for a lifetime 20 NEWS Special items 8 VENUES A new Steiff destination 22 STEIFF INSIDE Celebrating 135 years 10 VENUES A photo studio with 500 Steiff animals 23 RARITIES Steiff wooden toys – 1920 to 1930 14 FAVOURITE The crown jewel 27

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As the new Steiff Club year begins, we are Membership Benefits Exclusive to announcing some wonderful changes and Steiff Club North America updates for our members!

Following Germany’s protocol, Steiff Club 1. Exclusive Club “members only” North America will be changing from monthly access to a special section on the mailings to quarterly mailings of membership Steiff website (www.steiffusa.com) documents. Please see the following chart to with content and features created know when to expect your delivery. Shipment especially for members of the annual membership gift bear will continue to be sent within 4 to 6 weeks of 2. Collector’s insurance offer for Steiff joining or renewing. Club members only

3. Event announcements, invitations, special opportunities and offers Mailing Schedule for Membership Documents 4. *NEW* Readers’ Service dedicated to Steiff Club North America. Send in your photo and brief description Join or Renew Receive Documents Join or Renew Receive Documents of a favorite Steiff piece and receive 1/ 1 – 3/31 April detailed information and history from 1/1 – 3/31 April our Steiff archivist 4/ 1 – 6/ 31 July 4/1 – 6/31 July 7/ 1 – 9/ 30 October 7/1 – 9/30 October Increase in subscription rates 10/ 1 – 12/ 31 January 10/1 – 12/31 January Due to rising costs in every area, following the last adjustment in 2013, it is now necessary to increase the subscription rate. Effective January 1, 2015 one year’s membership fee How to reach the Steiff Club North will be as follows: America:

Printed magazine tier: $72 USD Steiff North America Digital magazine tier: $65 USD Carolyn Smith, Club Manager Telephone: 401 312-0080 Fax: 401 475-2147 E-mail: [email protected]

NEWS

Everyone’s a winner Our Spring collection offers a “full house” of choices for every Steiff fan.

From Las Vegas to Monte Carlo, we took the inspiration for our latest collection from the Teddy bear 1912 replica, world’s most glamorous and glittering casinos. But you don’t have to be a gambler to play item no. 403200. this game – there’s something to make every collector feel like a winner.

The owner of the original version of our 1912 replica probably felt like she had “hit the jackpot” when she discovered a special treasure in a box of old dolls and Teddy bears. Purchased at auction by remote bid, there was an unmarked Teddy that looked like a Steiff in the winning lot. Could it be one of the famous black bears of 1912? Indeed it could. In 2015, we’re bringing collectors everywhere a chance to share in the original owner’s good fortune with our superb replica of this most distinguished bear. Sewn from jet black mohair with black glass eyes and wood wool stuffing, this gorgeous Teddy will occupy a place of honour in the collections of only 1,000 lucky Steiff enthusiasts. Will you be one of them? ...

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“Mr. Vanilla” 1906 replica, item no. 403231.

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If you’re feeling lucky and want to try your hand at dice, Which items in our 2015 collection are most take a chance on Davis, next in our series of bears sewn likely to sell out? Smart collectors will with batik mohair. Around his neck he wears a pendant place their bets on our “Jubilee Teddy” and of golden dice embellished with sparkling crystals and “Fritzle” bear. These two pieces were created suspended by a red leather cord. With Davis in your hug of to commemorate the 135th anniversary of the bears, “Lady Luck” will always be on your side. founding of our company. Wearing a golden mohair coat, the For the card sharks among us, we proudly present a bear Jubilee Teddy holds a with the ultimate winning hand – four aces! He’s “The tiny felt reproduction Joker” and he’s always ready for some fun in his handmade of Margarete Steiff’s jester’s costume. Like many of the items in our casino- famous elephant pin themed collection, he’s available in an edition of 1,111 cushion. Our Fritzle bear pieces – representing the aces of hearts, spades, diamonds, is likewise rich with history. and clubs. Around his neck, he wears a satin ribbon that has been Politics are always a gamble – unless you’re voting for imprinted with famous Steiff our 1906 replica, who’s always the winning candidate. advertising artwork from the early The charming bruin is based on an original affectionately 1900’s – a well-known motif that serious Above: known as “Mr. Vanilla” from a famous U.S. collection. His collectors will instantly recognize and appreciate. Davis Teddy bear, item no. 021077. mohair coat has been specially dyed to refl ect the vanilla patina of the fi rst “Mr. Vanilla.” He’s wood wool stuffed With so many fascinating, creative, and historic characters Below: and wears an underscored button. Our new version of “Mr. in our collection, we’re sure you’ll agree: every Steiff Joker Teddy bear, item no. 021008. Vanilla” is sure to be “the people’s choice.” enthusiast is a winner in 2015! Jubilee Teddy bear “135 years”, item no. 034046.

Fritzle Teddy bear, item no. 021022.

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Special items

UK / USA T i n M a n

Follow the yellow brick road ... Follow the yellow brick road UK B r i t i s h C o l l e c to r s ’ T e d d y b e a r 2015 L. Frank Baum’s classic tale comes to magisterial Technicolor life with the Wizard of Oz! The Academy Last year marked the 25th anniversary of the British award winning 1939 musical magical wonder film about a Collectors’ Teddy bear. For twenty five years the British young farm girl whisked out of her earthbound existence Collectors’ Teddy bear has quite rightly ruled as the most into a land of pure imagination. coveted “Jewel in the Crown” of the collectors’ world. Young Dorothy lives on a farm in Kansas where a large As part of our celebrations to honour a bear which has tornado picks her, her house, and her dog Toto up and achieved the longest running series of a limited edition deposits them in the Land of Oz. “Toto, I’ve a feeling we’re Teddy bear offered by Steiff, we ran a very exciting not in Kansas anymore. We must be over the rainbow!” competition last year. The response was overwhelming, Things in Oz are strange and beautiful; Dorothy’s journey with over a thousand entries. But then again, first prize was in Oz will take her through emerald forests, yellow brick a trip to Steiff for two including a tour of the birthplace roads, and creepy castles, but Dorothy just wants to get of Margarete Steiff, the Steiff Museum, flights and back home. While searching her way home she meets and accommodations. befriends three quite unusual but earnest song-happy We are delighted to announce third prize was awarded to: friends, each with a quest of his own: a Scarecrow who Ms Pauline Clarkson of the Wirral. Second prize was needs a brain, a cowardly lion who needs courage. And awarded to: Ms Doreen Mander of Surrey. last, but by no means least … a Tin Man who needs a heart. These wonderful friends help Dorothy and Toto return And huge congratulations to Rachel Woods of Oxfordshire home safely. And we all know … “There’s no place like who will be enjoying first prize with her mother Sally this Home!” spring. We at Steiff have taken enormous pleasure in celebrating Please join us as we begin celebrating the next twenty five the 75th anniversary of the “Wizard of Oz” with a truly years of a winning series with our wonderful 2015 British magical series allowing you all to keep this marvelous Collectors’ Teddy bear who is nostalgia and sentimentality fantasy musical alive in your home to enjoy for always. all wrapped up in a bear. Following the hugely successful footsteps down the yellow (Item no. 664731, 36 cm, Limited Edition of 2,000 pieces) brick road behind his friends, we are thrilled to present the tender hearted Tin Man who will add a very large spoonful of gentleness and endearment to any collection. (Item no. 682940, 30 cm, Limited Edition of 1,939 pieces)

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USA USA H u m m i n g A l o n g B o s o m B u n n i e s

It’s Springtime, and the air is humming with new life. The Everyone loves chocolate. And everyone will love our birds are singing, the flowers are blooming, and Steiff is delightful Spring creation called “Bosom Bunnies.” It’s introducing a delightful way to celebrate the arrival of a traditional “Nicki”-styled Steiff bunny in sumptuous the season. Presenting “Humming Along” – a fresh and yellow mohair holding a cold cast resin “chocolate” bunny fabulous addition to the Steiff collection for 2015. Sewn like the ones you remember from childhood. Perfect for from a unique frosted cinnamon mohair, “Humming every Easter basket and adorable in your year-round Steiff Along” is a gorgeous Teddy accented by an intricately display. Makes a thoughtful heirloom gift or a prized handmade hummingbird and a pink organza ribbon. It’s addition to your collection. Love chocolate? Love Steiff? sure to put a smile on your face and a song in your heart. Then “Bosom Bunnies” is for you! (Item no. 682865, 30 cm, Limited Edition of 1,500 pieces) (Item no. 682858, 20 cm, Limited Edition of 1,500 pieces)

USA E m i l i e V e lv e t T a bb y

We searched the famous Steiff archives in Giengen for days before we found the vintage inspiration for our gorgeous new Tabby cat. With one look at the original, we knew we had found a piece that was ready to delight a new generation of Steiff enthusiasts. Made of luxurious genuine velvet, Tabby is delicately stenciled and painted by hand. Around her neck, he wears a baby blue silken ribbon accented with a shiny brass bell. Like coveted originals from early last century, the ribbon is foil stamped in gold with the word “Steiff.” Whether you’re a cat fancier or a long-time Steiff enthusiast, you’ll definitely want to add this special Tabby to your collection. (Item no. 682902, 11 cm, Limited Edition of 1,500 pieces)

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Celebrating 135 years Part I: A look back at the enduring legacy of Steiff before World War II.

Oh how time flies! It is hard to believe, but as of 2015, In the 1890’s, in response to her success with felt Margarete Steiff’s company has made precious and playthings, Margarete and her handful of workers started collectible playthings for 135 years. Over that period, experimenting with new toy designs and patterns to many things about the business have changed. These expand their line of products. Margarete started designing include continuous progress in materials and fabrics, doll samples and a few appeared in the company’s debut manufacturing technologies, distribution systems, and catalogue of 1892. These first dolls had hard bisque communication channels. But Margarete Steiff’s saying heads and soft felt bodies and clothes, and all were 26 “Only the best is good cm tall. The company also enough for our children!” started working with other Right: continues to guide the “Only the best is good enough materials, including short Tumbling bears, company even today. In for our children!” pile plush and curled wool around 1898 and honour of this special plush, so that their toys and a donkey on cast anniversary, let’s turn back animals had a soft touch iron wheels, 1892. the calendar and put the spotlight on legacy Steiff soft toy and more lifelike appearance. In an early attempt to give

Margarete Steiff, designs that truly represent and fulfill Margarete’s timeless these animals movement, wooden tumblers, wheeled carts, around 1905. philosophy. and wooden platforms were added.

1880 - 1890 era Margarete Steiff was a talented seamstress who started her business primarily sewing clothing items for women and girls. Her family connections in the felt industry, affinity for the woollen material, interest in worldwide news and culture, and love of children were some of the key factors that helped slowly transition her focus 1900 - 1910 era from apparel to toys. In Richard Steiff, one of Margarete’s nephews, joined the 1880, Margarete made a company in 1897. His creativity, insight, and spot-on felt pincushion in the form strategy were responsible in great part for the company’s of an elephant based on successes in the very early a simple pattern she had 1900’s that would launch the seen in the popular German company on the worldwide woman’s magazine “Die stage. As an artist, he Modenwelt.” Children was fascinated by the loved the soft and playful animals in the local zoo character so much, and - especially the bears - they sold so well in local and made many sketches markets, that she soon of them at play and rest. The little felt started making them in earnest as part of her production. He also recognized elephant that started Additional animals followed such as a bear, a poodle, a the business potential it all in 1880. donkey, a camel, and others. By the 1890’s, most of her of a soft, flexible, business consisted of making soft toys for children. and playful woollen

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material called mohair that became available on a Right: commercial scale in 1901. Thus, in 1902 he designed and Felt dolls from the 1910’s. created the first mohair jointed bear, Bear 55 PB. His next attempt, introduced in 1903, was smaller, lighter, Left: and featured more durable metal rod jointing and a hand Richard Steiff in 1909. formed gutta percha nose. In 1905, Richard had finally perfected his “Teddy bear” with disc jointing, more doll- like proportions, an embroidered nose, black shoe button eyes, and an irresistible charm.

In addition to jointed bears, product offerings really Right: started diversifying in the very early 1900’s. For example, Early character dolls, as of 1903. at the Leipzig Spring Fair of 1903, the company proudly exhibited fully jointed, felt and velvet character dolls, toys Left: on metal wheels, playful hanging pram toys, and many The famous PB 55 bear. dogs, cats, farm, and wild animals.

...

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1910 - 1920 era The whole world was starting to fall in love with Steiff’s remarkable playthings, and for good reason. In 1907, Steiff produced close to a million mohair Teddy bears to satisfy the demand for these universally beloved toys. Above: Steiff’s international relationships with stores like FAO A mountain of Teddy Schwarz in the USA and Harrods in the UK really began to bears in 1907. blossom, and the company began producing customized Left: items for its sales partners and customers. The company Somersaulting produced a black bear with red felt backed eyes in response During the 1910’s, the company also experimented animals, 1909. to the sinking of the Titanic in 1912. This symbolic outreach with innovations including ball jointed neck animals, Right: cemented the company in the minds of most people as a somersaulting examples, playful felt dolls and storybook The hot-water bottle bear global force in the toy industry. characters for children, and marionettes and puppets, from 1908 and a camel on wheels from around among others. In response to the mohair shortage 1905 (new photo). associated with World War I, the company created a material made from wood in 1919; this substitute plush was used on a number of popular items including bears, dogs, and rabbits through about 1921.

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chubby or toddler like proportions. Teddy bear favourites Rabbit racing, Bully from this period include Teddy Rose, Teddy Baby, Teddy and Teddy Babies from the 1920’s. Clown, and Petsy the Baby bear. Beloved 1920’s era animals include Molly the Puppy, Bully and Pip the bulldogs, and Fluffy and Tabby the cats.

1930 - early 1940’s Unlike the 1920’s, the 1930’s and early 1940’s at Steiff were less about innovation and more about getting back to business basics, dealing with changing global economies, and responding to a world in growing political turmoil. Steiff debuted far fewer brand new designs in the 1930’s, and for the most part, those that were launched had an eye towards reduced cost for consumers. A good example of this was Steiff’s Dicky bear, introduced in 1930. He was specifi cally promoted as ... “A new, improved, and less expensive Steiff Teddy Bear. Attractive design, newly formed head, strong squeeze growler, soft fi lling, blond or white mohair with painted pads, movable head and joints, famous workmanship.” The company also introduced its now highly collectible series of petite woollen miniature items in the early 1930’s. These tiny treasures were both “small” in terms of price tag and the amount of space required to display or store them. 1920 - 1930 era Richard Steiff continued to provide invaluable strategic In 1931, the company launched its “higher end” tail moves advice and leadership to Steiff. In 1923, he and his family head models. These toys were fi tted with an internal metal moved to the USA so he could take a key role in growing the device that enabled the head to move in a realistic way company’s business and visibility in North America. A note when the tail was moved. A few years later, in 1933, the he wrote to Steiff management in 1925 was instrumental company launched its “snap” models, which included the Fluff y cat and Dicky in shaping Steiff’s creative direction of the time. It read, tail moves head feature as well as the ability to pose the bear from the 1930’s. in part, “...Our teddies, in the show room here in New animals in various playful ways via metal joints. York, appear colourless, sober, and insipid. I feel inclined Dickey bears, circus elephants, circus bears, and to decorate all the teddies we have left with huge, colourful a doll were produced as snap models. However, silk ribbons; only then can we ask a slightly higher price.” by the early 1940’s, production on these Soon after this exchange, Steiff launched novelties - and most toys - was halted, due to several new models of colourful, wartime realities, material scarcities, modern looking bears and and shrinking demand. pets that truly refl ected the optimism of the time. Next issue: Celebrating Steiff’s 135th Steiff’s 1920’s era patterns, often anniversary from the categorized as “fl uffy, feminine, 1950’s onward. and fun” are known for their oversized, childlike eyes and innocent expressions, colourful material or accessories, and distinctively

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Wooden toys in the rare miniature catalogue “Bildheft” of 1925. Steiff wooden toys – 1920 to 1930 A journey through time – continued from the November issue.

The brightly-coloured The “Roaring Twenties” – one of the most interesting decades in the history “Eisba” train was of the Steiff company, and not just for its stuffed animals. The period available until 1934. also offered an unimagined abundance of brightly-coloured novelties in wooden toys. Although some were made in larger quantities, many of the toys manufactured in the 1920s are extremely rare today.

The tremendous success of the new toys of 1919 (somewhere in the region of 20,000 wooden toys were sold in that year, an amazing fi gure) naturally resulted in the range being expanded. Although “Eisba”, the brightly- painted wooden train set, is mentioned in the 1919 lists, an illustration The popular wooden does not appear until 1920. The train set consists of four items: a steam bird on eccentric wheels engine with a whistle that works, a tender, a passenger carriage and a freight in the version of “Fink 1812ex”, from 1920. wagon. The roof of the passenger carriage lifts off. The Eisba was produced in fairly small quantities until 1934. “Pickspatz” the sparrow was the most successful pull-along toy of 1919, when more than 10,000 units of this brightly-coloured bird were sold in the various available sizes.

Two more birds were added 1920, a fi nch and a tit, although these were only available in a height of 12 cm. A dachshund on eccentric wheels and a rabbit on wheels were also new to the range, and proved to be extremely popular – especially the rabbit as a seasonal item at Easter. The brightly-painted rabbit was also available for a short time as a team with the matching carriage.

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Expert info: The 1921 novelties in The quantities given in the Steiff archives are always extremely children’s sports items. interesting, although in the case of wooden toys in particular often do not represent the actual presence on today’s collectors’ market. Unlike the stuff ed animals, wooden toys were often used outdoors and so were exposed e.g. to the elements. This explains why wooden items are so much more diﬃ cult to fi nd today than the stuff ed animals that were made in similar quantities.

However, one of the most important novelties in 1920 was the child’s scooter. Made in two versions, the Skiro and the Skirit, it heralded an important era in wood production: children’s sports vehicles. Over the course of the years, more than two dozen different children’s scooters were made.

One innovation in 1921 was a horse and cart: an intricately created painted horse and the “Sandkar” cart. The name already indicates that this toy was intended for the sandpit. The horse and cart, which were also available individually, were made in a total of four different sizes. They are extremely rare today because the horse’s legs are very thin, and therefore quite delicate when used outdoors for long periods of time.

New additions to the children’s sports vehicles in 1921 were the Eidex, Teddykar and Pegasus. These vehicles are highly intricate, and the Pegasus horse in particular is a masterpiece of the art of wooden toy-making. Only a few of these large toys are known to have survived today, and in fact only the Eidex, a fl at cart that was used as a summer sled, has been offered at auction in recent years. And yet these high-quality sports items were not as expensive as you might imagine. In fact, in the 1920s, the 75-cm Eidex cost the same as a 46-cm Teddy bear.

The children’s sports vehicles were again extended in “Sandkar” cart with 1922 when the fi rst tricycle, the “Bubirad”, was added to horse “in use”, 1921. the range. The catalogue of new items described it as a “Tricycle with a sprung saddle and footrests for smaller children. Solidly constructed from the best steamed beech wood to cope with even the toughest conditions”.

...

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Expert info: jockey on a rocking horse. There are more of these roly- Many of the rarer and poly fi gures in the archives that did not go on to series brieﬂ y produced Steiff items production. The regular models were only produced for a are described as “without few years, until 1927/28. The company’s fi rst row of ducks catalogue verifi cation”. Some left the works in 1923; mother duck and her three ducklings of them appear only in the were only available until 1927. catalogues of new items, but not in the main ones. This This was also the year that one of the absolute highlight’s is an area where extensive in Steiff’s entire production appeared: “Motorrad 8812”, research in comprehensive a motorbike and sidecar. The vehicle was “driven” by catalogue archives is often Puck the dwarf, and there was a Teddy 5310 in the sidecar. more worthwhile than This fabulous toy, which combines the main Steiff areas merely scouring the standard of wood, felt and plush, was produced in small quantities literature. until 1927, since when no collectors anywhere have ever seen it again. Other new small toys are coloured rabbits in three The main novelty in 1924 was a hobby-horse made entirely versions: jumping, lying of wood. Hobby-horses were among the fi rst items in the down, and begging. These Steiff range, and the original ones had heads made of felt Easter items were made in or mohair plush. Made inexpensively and entirely of wood, two sizes, and were available the hobby-horse was an absolute sales hit for decades. Wooden rabbit 4815, until the middle of the 1930s. There are two known versions Much smaller quantities were achieved by the steerable begging, in the painted of these rabbits, one a plain painted one and the other with wooden toys “Lenk-Auto 4813.8”, “Lenkfl ug 5815.8” standard version glued-on wooden eggs. It is not known whether these and the “Lenktram 6815.8”, which were included in the versions (there are several of them in the archives) were programme for a short time after 1925. These vehicles all ever produced in series, since they are not included in the have collapsible steering column so they can be controlled production lists. All of the rabbits that have been found from a standing position. on the collectors’ market so far have been the plain ones without the glued-on eggs. This was also the year that a very special version of the children’s sports items appeared. The “Jungfl ug 7850” was an aeroplane version of a tricycle that had two wheels on the front axle and only one on the rear, just like a real aeroplane.

The sand carts, which were introduced as novelties in 1926, are especially popular with collectors. Initially available as the hunting dog cart “Jagwag” in two sizes (17 cm and 25 cm), the “Pipwag 3815”, “Bullywag 3818” and “Haswag 3817” were added after 1927, but only in the small versions. The bodies of these animals are hollow, and could be used for transporting sand or other toys. A clever and yet simple mechanism made the animals’ paws and tails move when Introduced in the 1923 saw the arrival of the fi gures in the “Tumbling series” they were pulled along. 1920’s, the hobby horse as the successors to the 19th-century “Roly-poly” fi gures. was a hit in the Steiff line up for decades. Known versions are “Tumbling Klaus 0820”, a Santa, the The rattling front paws were moved by the front axle, the “Tumbling Kunz 0820”, a gnome made in the style of tails by the rear axle. 1926 was also the year when a number “Puck” the felt dwarf, and the “Rocking Jockey 0812”, a of pull-along animals on eccentric wheels were added to

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The hunting dog cart “Jagwag 3817” was one of the mechanical wooden toys. The dog’s paws and tail move as it is pulled along.

Wooden cockerel “1820ex” in the version after about 1928 has a slightly diff erent comb.

the existing product range. They included the “Cuckoo The cockerel “Hahn 1820ex” was one of the last items to 1812ex”, “Swallow 1812ex” and “Butterfl y 1815” in a pull- be presented in the 1920s. This item was fi rst added to the along version with moving wings. As well as these animals, programme in 1919, but was changed slightly from about a number of tweeting birds were also added to the range. 1928. Unlike with the earlier versions, the cockscomb was The duck, cuckoo and swallow were mounted on squeakers more of a rectangle than a triangle, which gave it greater to create musical toys that emitted the appropriate squeaks stability.

Expert info: With the exceptions of a few wooden items, it is extremely unusual This extract from the to fi nd any toys of the 1920s on the secondary market. This makes supplementary sheets of 1926 contains the it particularly diﬃ cult to provide an answer when asked for an novelties in wooden estimate, since it is almost impossible to fi nd comparable items. toys. Only the wooden scooters, hobby-horses and the sparrow on eccentric wheels are among the more frequently found items.

Of course, it is not possible to list all the novelties in wooden toys here. The publication “Steiff Sortiment 1892- 1943” by Günther Pfeiffer is recommended for those who wish to obtain a more comprehensive overview of the wooden toys produced.

We will be telling you about the products of the years 1930 to 1940 in the next issue. We are sure you will enjoy fi nding out more about “Picture cube”, “Multiform” and “Autofl ex” as well as a number of toys that never went into or tweets when squeezed. Special new additions of the year series production. 1927 were the pull-along German Shepherd “Schäferhund 1814ex” and “Bully 1814ex”, plus a lorry in two sizes, the “Lastauto 3812” and “Lastauto 3815”, both with matching trailers.

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Readers’ service Do you have a question concerning a Steiff item? Find out more here!

the large chest tag. The chest tag in the version of before 1943 is absolutely typical of the time, and in fact these tags were still used until around 1950. The seated lion is also to be found in the 1949 catalogue. The description tells us he is a “Young lion, sitting, light brown silk plush, with spots, moving head”. The young lion is only listed in the 17 cm size and as item no. 3617. Animals were only produced in synthetic silk plush for a very short time after the war, and they are among our rarer versions. The plain button, which these animals both still have, was also only used for a very short period of time, and in fact is verifi ed for the years 1947 to 1950.

Question: Expert info: I have inherited two Steiff animals (I have been a collector of Throughout the company’s entire history, Steiff has only used Steiff animals myself for over 30 years). One is a Scotty with a plain buttons without any imprint for three brief production collar, name tag, working growler, moving head, as well as periods. The fi rst plain buttons appeared in 1904 and 1905; the (and this is also my question) a steel button without the Steiff second period was 1947 to 1950, and the third was in the late 80s logo (see picture). I believe that this Scotty is a pre-war version, and early 90s, when plain brass buttons were used to identify but were plain buttons used before the war? And if so, when? surplus products or seconds. The same is also the case with the sitting lion. Sitting, he is about 18 cm tall, and he has a movable head and the plain steel button Although recent publications have often stated that Steiff in his ear. animals and bears made of (imitation) silk plush and with plain P.K. by Email buttons were made during the crisis of World War I, this was not Answer: in fact the case. You have got two very special Steiff animals there. Catalogue reference: Both date back to a very Extracts from main catalogue D 49/50 of June 1949. short production period This catalogue contains almost the entire post-war range of silk around 1949. The design plush animals. of these models goes back to before 1940, when they were still made of mohair (Scotty) and wool plush/ wool mohair (young lion). Scotty, the dog seen here, is a Scottish terrier, and is described thus in the 1949 catalogue: “Scotty silk plush, black, moving head, collar, standing without wheels”. This dog was made as item 1614.0 (size 14 cm) and item 1617.0 (size 17 cm). Your dog is probably the second size, as this one had

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Question: 1. I wonder if you could tell me Rabbit lying, item no. 2306,00 what the animal seen in this or 2309,00 photo is, and roughly how old of 1959 – 1967 it is? 2. K. B., by Email Marmot Piff , item no. 4310,00 Answer: 5. of 1961 – 1967 Your deer on wheels dates 3. back to the manufacturing Poodle Snobby, period after 1929. It is listed in the main catalogue of 1. 2. 3. 4. item no. 5310,06 of 1959 – 1967 1929, and is described as a “Deer, standing, on wheels, yellow-brown mohair plush. From size 43 with link 4. bars, rubberised disc wheels and steering”. Although Question: Squirrel Possy, brown-white the catalogues of the 1930s do not mention the steerable I own 5 Steiff animals, and I would be interested in knowing how item no. 4314,01 version, these models were manufactured until 1935. much they are worth, how old they are and what they are called. of 1959 – 1967 The deer with these special steerable functions was offered Can you help me? I am sending you a PDF fi le with photos of 5. in two sizes only, item 1343 at 43 cm high, and item 1350 each of the 5 animals. H. L., by Email Molly Pig, at 50 cm high. It was manufactured as an unusual ride- item no. 0360/45 on animal in much smaller quantities than horse or bear, Answer: of 1981 - 1990 for example, and it is among the rare Steiff animals of the You have a very pretty little collection of Steiff animals company’s pre-war production period. that are all in excellent condition. Each of these animals was produced over a relatively long period of time, which Sadly, it is not in a terribly good condition, but none the means there are plenty of them on the collectors’ market. less its rarity makes it highly collectable. Congratulations As the prices for Steiff animals can vary greatly depending on your lucky fi nd! on the market place, it is not possible to indicate a value at this point. We would ask you to research the items’ market Expert info: price with this additional information, and perhaps using Not all Steiff animals are included in the standard literature, auction results or Internet offers to help. The production and this is the case here: no mention is made of the ride-on deer periods given refer to the manufacture with the available, with steering and rubberised metal wheels. This is not the only readable item number; in some cases the total production reason why the original catalogue references are an important period is much longer. addition to the other reference books. These animals ( 1 - 4) are common collectors’ items made of mohair plush. However, they are still of interest to the collectors’ market because they still have all the trademarks.

This animal (5) is a quite young version made of woven fur.

Expert info: The collectors’ market increasingly expects post-war animals and bears to be in perfect condition. Well-preserved Steiff animals without complete trademarks are a reasonably priced option for new collectors. Catalogue reference: Extract from main catalogue D9 of 1929. The smaller deer shown here has wooden wheels, but the larger deer is also described.

A00949_Club_Magazin_01_2015_USA.indd 19 16.01.15 13:26 PASSIONS

Love for a lifetime From cradle to the present day, Berlin collector’s love of Steiff spans the decades.

Dr. Fellberg as a child in 1951 and today.

Steiff was a big part of Dr. Fellberg’s childhood. Many happy occasions were marked with a gift of Steiff. This was especially true around Easter, when the Steiff bunnies arrived with plenty of chocolate. Dr. Fellberg’s collection quickly resembled the Berlin Zoo! Some of her childhood favourites included Steiff giraffes, elephants, lions, tigers, Some people start collecting Steiff as children, and others birds, Snobby the Poodle, a family of Zotty bears, and as adults. But our special guest in this issue has been deeply many other farm, forest, and jungle friends. Each animal passionate about the brand and its wonderful “Button in had a story, and a name, and became like a member of the Ear” Teddy bears and animal friends since she was just a family. Her many Steiff Dachshunds, for example, keep baby in her cradle! Here is the story of Dr. Ursula Fellberg, alive the memory of her departed Struppi; one Teddy bear a lifelong collector who loves to share her Steiff passions was even named after her brother, Wolfgang who died as with other enthusiasts a baby before Dr. Fellberg through the Internet, live was born. lectures, and books. Many happy occasions were marked with a gift of Steiff. As she grew, so did her Dr. Fellberg was born in Each animal had a story, and a name, passion, and today her Berlin and received her and became like a member of the family. interest in Steiff and Teddy first Steiff Teddy bear in bears has become a central 1951, when she was just five focus of her life, both months old. She named her beloved bear “Sonnyboy.” Little personally and professionally. She has many larger display did her parents know that this gift would trigger a lifetime items, such as the Millennium Band, Carousel, Noah’s Ark, of love and passion for Steiff, and would be the first Teddy and the Perpetual Calendar, that fill her adult home with bear in a collection that would grow exponentially over the love and quality of Steiff. However, one special piece the years. Early on, she also received a Steiff cat and a pug continues to elude her to this day: a life-sized or Studio dog named Mopsy. Today, almost six decades later, she has Teddy bear for her collection. these three animals, but they clearly show all the love and wear that time takes on precious friends like these. But it is Once the recipient of Steiff items as gifts, she now travels no surprise that Sonnyboy remains her very favourite Steiff the world to discover new Steiff treasures both close and far Teddy bear, even today as he shows signs of being loved from home. For example, Steiff’s musical Radetzky Teddy and cuddled a lot. is a souvenir of Vienna. A few years ago, she discovered

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Dr. Fellberg’s “beary books”.

the Ralph Lauren Polo dressed bears in the United States. writes about history, her beloved city of Berlin, as well as And Steiff’s Buddha bear brings back fond memories of Sri Christmas. Her most recent book marks the 25th anniversary Lanka and Singapore, where Buddhism is practiced widely. of the fall of the Berlin wall. In all of her activities, she strives to be the “voice” of Teddy bears and to bring their But Dr. Fellberg is also a big fan of Steiff’s German perspective, knowledge, and understanding to the busy Special editions, as well. Favourites include King Ludwig world of humans today. II, the Schäffl ertanz, and the charming Oktoberfest Bears, which are sold through Oberpollinger, a major regional In order to insure that her enormous love for Steiff and department store. And her hometown of Berlin - whose Teddy bears continues for generations to come, Dr. fl ag features a standing black bear - has inspired other Steiff Fellberg has established a charitable foundation in her will. favourites as well, including The Captain of Köpenick, the Called “Sammlung Fellberg” (“Fellberg Collection”), it has Iron Gustav, the KaDeWe doorman, the Shoppingbär, and been directed to create a Teddy bear and toy museum upon many others. her passing. This museum could then be run/hosted by the foundation itself, by an already existing museum or by an Dr. Fellberg, who is retired from Siemens, created an online animal welfare organization. Teddy bear museum called Bruno’s Teddy Bear Museum. This website, which is a unique online meeting place for Dr. Fellberg likes to tell the story about how her family fellow plush lovers from all over the world to gather, learn, was connected by Steiff despite socio-political divides and explore everything related to Teddy bears and other and physical barriers. Her family was torn apart by the animal friends, can be found at www.baerenmuseum. construction of the Berlin Wall after World War II. Less com. Of course, Bruno’s Teddy Bear Museum has a great than a year ago, she fi nally reunited with her cousin Renate display of newer and vintage Steiff treasures, as well as for the fi rst time after 44 years of separation. After they much information about the Steiff Club and its history, had their fi rst visit, Renate sent her a photo of her little highlights, and exclusive editions. Dr. Fellberg herself Steiff Dachshund Beppo, a present that she received from has been an active member of the Steiff club for over two Dr. Fellberg’s parents in the mid-1950’s. Apparently Beppo decades! had been her friend for life and had accompanied her on every trip and adventure since childhood. As it happens, In addition to running her online museum and growing Dr. Fellberg herself has been faithfully accompanied by a her plush collection, Dr. Fellberg is also an active speaker Steiff Beppo of her own through much of her life! Clearly and book author. She gives exciting, interesting lectures Steiff has the power to connect hearts, minds, and people about life in Berlin, starting from 1900. During these talks, over the years, despite walls and other unnatural divisions. she takes listeners on a journey, leaping from Prussia to Bavaria and from the centennial to millennial. Of course, Readers can fi nd more information about Dr. Fellberg and these lectures always involve a few Teddy bears who play her books and lectures at www.baerenzeit.com. the roles of famous - and sometimes infamous - characters in the tales. She has also authored four books that feature delightful Steiff bears and animals as the key actors. She

A00949_Club_Magazin_01_2015_USA.indd 21 16.01.15 13:26 VENUES

Exterior of The Den of Marbletown, an inn and museum. A new Steiff destination Exciting new venue opens in upstate New York.

Below: Steiff enthusiasts now have a great new destination in Connecticut. Many families spent the day at the Den, and Beautifully arranged the USA to celebrate all things button in ear! The Den of the children seemed to especially enjoy the Steiff-themed exhibits are a hallmark of The Marbletown, in Kingston, New York, opened its doors scavenger hunt, posing with the large number of vintage Den of Marbletown. for business in early October, 2014. The Den, which has Studio sized mohair animals on display, as well as coming charming exhibits featuring new and vintage Steiff, a gift up with possible names for a big brown plush bear, one Far below: Steiff collectors share store, a Steiff-centric library and research area, displays of the mascots for the Den. And Sunday’s Steiff club some vintage treasures of regional culture, agriculture, and history; and hands- event was a beehive of activity, with at least 60 collectors during a recent event on exhibits for visitors of all ages, is also a family-friendly coming from all around the area for appraisals, to look at The Den. bed and breakfast. It is located in a historic Hudson Valley at highlights from the new Steiff lines, and to talk Steiff farmhouse built in 1860, and many of the displays really with fellow enthusiasts. Carolyn Smith, Club Manager, come to life in this original, authentic, and and Rebekah Kaufman, Consultant Archivist, attended on early setting. behalf of Steiff.

The Den’s three-day opening weekend The Den of Marbletown is owned by the husband and event included a VIP Sneak Preview on wife team of Steve Ferri and Nan Bress. Nan’s mother, Friday evening, October 10th; a public day affectionately called “Gracebear,” is a long time Steiff on Saturday, October 11th; and an inaugural collector who generously loaned the couple her collection Steiff Club event on Sunday, October 12th. to share with the world. The project, almost five years in the making, is the perfect outlet for their talents, with Friday night’s festivities drew almost 80 Nan’s background and interests in filmmaking, education visitors, including the Mayor of the town and children, and Steve’s passion for cooking, food, and of Marbletown, town board members, hospitality. members of the press, and local artists who created diorama displays of the Steiff For more information on the Den of Marbletown, please bears. On Saturday, close to 120 Steiff fans see www.thedenofmarbletown.com. came to celebrate Steiff at the Den - some as far as New Jersey, Pennsylvania, and

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A life-sized elephant arrives with the aid of a crane.

A photo studio with 500 Steiff animals Part of the huge Steiff collection in the new A lifelong dream has come true for Club member Hans-Jörg Lodziewski. studio.

Lena Lodziewski with a studio rabbit.

Hans-Jörg Lodziewski is a keen Steiff collector and photographer. In October he celebrated the opening of his new studio by introducing a vast collection of Studio animals.

Elephant and Cow were the first to arrive, with the aid of a crane that transported them through a gable window that was removed for the purpose and onto the second floor of a freshly redecorated barn. They were followed by a whole lorry-load of the loveliest Steiff animals that were then lovingly carried by numerous helpers across a red carpet to their new homes.

And thus Hans-Jörg Lodziewski’s lifelong dream Anyone who would like to arrange a professional The dog sitting next to came true: in the house that is right next door to his photography session with the Steiff Studio Hans-Jörg Lodziewski is a studio piece from physiotherapy practice, he can now indulge in his twin animals can make an appointment by emailing around 1969. passions, photography and collecting Steiff, to his heart’s [email protected] or by phoning content. His numerous exhibition animals (they were re- +49 (0) 6375 994 8002. Two holiday rooms are also Studio animals waiting to get into their new christened Studio animals in 1979) are displayed together available to rent if desired. home. in various dioramas here, and he is happy to arrange them individually to suit the wishes of his photography clients.

“I am so pleased that my wife Tanja shares my passion for the ‘Button in Ear’ brand to the same extent – and as far as our daughters Lena and Laura are concerned, Steiff animals are just the best things there are anyway!” announced a happy Hans-Jörg Lodziewski on his special day.

A00949_Club_Magazin_01_2015_USA.indd 23 16.01.15 13:26 COOPERATIONS

Above left: The Maritim Hotel.

Above right: The Ulm cathedral. In Ulm and all around Ulm Thanks to a new co-operation with the Maritim Hotel Ulm, a stay there brings a number of benefits for Club members.

Situated only about 30 kilometres to the south of Giengen, the city of Ulm boasts a wide variety of sights, ranging from the minster with the world’s highest church tower, the historic town hall and the romantic fishing and tannery quarter to the many eye-catching contemporary buildings. There are also plenty of other spots to visit in the surrounding area, such as the Blautopf spring near Blaubeuren, Legoland in Günzburg, the Charlotte Cave in Hürben, the Archaeological Park at Stetten ob Lontal and last – but by no means least – the Steiff Museum in Giengen.

This year, Steiff club members who visit Ulm can enjoy the benefits of a co-operation with the Maritim Hotel Ulm. The Maritim Hotel, which delights for its exceptional architecture and the elegant interior, is situated directly on the banks of the Danube, not far from the picturesque Old Town. Thanks to its direct connection to the A7 and A8 motorways and its proximity to the main railway station, this 4-star establishment is perfect for a short holiday.

You will find elegantly furnished, air-conditioned, comfortable rooms measuring 30 m², all with their own bathroom/WC, WLAN, TV, telephone, radio and mini bar.

For relaxation, guests are welcome to use the indoor swimming pool, sauna, steam bath and gym. And if they would like to explore Ulm quickly and simply, they can do so using the hotel’s own bikes. The city centre is only about a pleasant 10-minute walk away. On the 16th – and top – floor of the hotel, you can enjoy culinary and regional specialities in the Restaurant Panorama with unique views of the city and the charming surrounding area. And at the end of the day, you can wind down over one of the excellent drinks served to the accompaniment of live music in the Piano Bar.

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Just for Steiff Club members: Above left: • 1 night in a Superior category room including Hall of arts.

the extensive Maritim breakfast buffet Above right: • Welcome cocktail The Ulm town hall. • 1 four-course meal in the Restaurant Panorama on the 16th floor • 1 guided tour of the city, seeing interesting places in the city on the Danube including the romantic Old Town with the fishing and tannery quarter on “Fischertanz” the banks of the Danube, and Ulm’s famous minster (Dance of the • Bathrobes and slippers in the room fishermen and wife). • Free use of the swimming pool, sauna, steam bath and gym as well as the hotel’s bikes (limited number) • Free Internet via cable and WLAN

Package price: € 104.50 per person in a single or double room. This offer can be booked on enquiry throughout 2015, and is subject to availability. “Fischerstechen” (Jousting in Extra night: rowing boats). € 60.00 per person for the night, including breakfast, in a single or double room. For enquiries concerning or to book any of these offers, please contact the hotel directly by phoning +49 (0) 731 923 1791 or The Maritim Hotel offers the following special terms for emailing [email protected] (emails are only Steiff Club members who wish to select their own fringe processed on working days). For further impressions and programme – please quote “Steiff Club” when booking: information please go to the website, www.maritim.de

€ 99.00 per night in a single room including breakfast; € 135.00 per night in a double room including breakfast.

This offer can be booked on enquiry for weekends and on public holidays, and is subject to availability. All photos on these two pages: © Maritim Hotel Ulm © Ulm/Neu-Ulm Touristik GmbH.

A00949_Club_Magazin_01_2015_USA.indd 25 16.01.15 13:26 VENUES

Events Other dates Club events and other dates.

Saturday, 14 and Sunday, 15 March 2015 Teddybär Welt 2015 GERMANY Messecenter Wiesbaden-Wallau 05/02 Carl Schäffer Geschenke, Osnabrück, tel.: +49 (0)541 3 31 31 32 Contact: 07/02 Galeria Kaufhof GmbH, Hannover, tel.: +49 (0)511 3 60 14 37 Christine Spies, 07/02 Steiff Store by Kiki, Stuttgart, tel.: +49 (0)711 Max-Fremery-Str. 3a, 50827 Cologne 11/02 Spielwaren Bauer, Öhringen, tel.: +49 (0)79 41 94 950 tel.: +49 (0)221 5 30 65 53 27/02 Galeria Kaufhof GmbH, Düsseldorf (Königsallee), tel.: +49 (0)211 13 91 236 fax: +49 (0)221 5 30 56 89 28/02 Galerie Seebär, Immenstaad, tel.: +49 (0)75 45 94 14 60 www.teddybaer-welt.de 03/03 Galeria Kaufhof GmbH, München, tel.: +49 (0)89 23 18 57 33 05/03 May GmbH, Waldshut, tel.: +49 (0)77 51 9 11 810 Saturday, 21 March 2015 06/03 Galeria Kaufhof GmbH, Mannheim, tel.: +49 (0)621 38 04 50 Auction StuffedToys & TeddyBears 06/03 Karstadt Warenhaus GmbH, Nürnberg, tel.: +49 (0)911 21 31 068 Stadthalle Bad-Godesberg, 06/03 Galeria Kaufhof GmbH, Bonn, tel.: +49 (0)228 51 60 Koblenzer Straße 80, 12/03 Karstadt Warenhaus GmbH, Göttingen, tel.: +49 (0)551 40 94 68 53177 Bonn am Rhein 12/03 (NI) Tegtmeiers Spielzeugwelt KG, Löhne, tel.: +49 (0)5732 37 35 Contact: 12/03 Galeria Kaufhof GmbH, Düsseldorf (Wehrhahn), tel.: +49 (0)211 16 03 406 TeddyDorado GmbH, 13/03 Galeria Kaufhof GmbH, Oberhausen, tel.: +49 (0)208 82 30 378 Marienstraße 2, 53343 Wachtberg 13/03 Karstadt Warenhaus GmbH, Frankfurt, tel.: +49 (0)69 92 90 50 tel.: +49 (0)228 20 76 758 14/03 Spielzeug-Paradies, Bochum, tel.: +49 (0)234 90 28 20 fax: +49 (0)228 20 76 759 20 + 21/03 Karstadt Warenhaus GmbH, Bremen, tel.: +49 (0)421 30 71 468 www.teddydorado.de 20/03 Karstadt Warenhaus GmbH, Braunschweig, tel.: +49 (0)531 4 73 19 68 21/03 Karstadt Warenhaus GmbH, Berlin, tel.: +49 (0)30 88 00 34 68 Saturday, 25 and Sunday, 26 April 2015 25/03 Karstadt Warenhaus GmbH, Darmstadt, tel.: +49 (0)61 51 10 94 68 Teddybär Total in Münster 27/03 (NI) Karstadt Warenhaus GmbH, Mülheim, tel.: +49 (0)208 49 51 468 Contact: 27/03 Spielwaren Lütgenau, Dortmund, Tel.+49 (0)231 54 90 50 Wellhausen & Marquardt 28/03 (NI) Dodenhof Posthausen KG, Ottersberg, tel.: +49 (0)4297 3 62 27 Mediengesellschaft bR, 17/04 Galeria Kaufhof GmbH, Kassel, tel.: +49 (0)561 7 89 61 330 Hans-Henny-Jahnn-Weg 51, 26/04 Bären und Puppenstube, Ratingen, tel.: +49 (0)8322 94 01 70 22085 Hamburg 30/04 Teddys Rothenburg , Rothenburg o. d. Tauber, tel.: +49 (0)9861 93 34 44 tel.: +49 (0)40 / 42 91 77-0 11/07 (NI) Bear Attack, Kiel, tel.: +49 (0)431 23 95 88 23 fax: +49 (0)40 / 42 91 77-199 E-Mail: [email protected] 25/07 Galeria Kaufhof GmbH, Stuttgart, tel.: +49 (0)711 2 03 6169 www.teddybaer-total.de GREAT BRITAIN Friday, 3 to Sunday, 5 July 2015 27 + 28/02 Teddy Bears of Witney, tel.: +44 (0)1993 702616 oder 706616 Steiff Sommer 2015 01/03 Bear Garden, Guildford, tel.: +44 (0)1483 302581 at Margarete Steiff GmbH, 21/03 Steiff Gallery, Bromley, tel.: +44 (0)20 8466 8444 Giengen an der Brenz 22/03 Bears on the Square, Ironbridge, tel.: +44 (0)1952 433924 Teddy bear workshop on 3 and 4 July please get more information on NETHERLANDS www.info.steiff.de/info/steiff/ 15/02 Berelijn, Dordrecht, tel.: +31 (0)78.6318028 A28102010/Registration.pdf 07/03 Hesemans, Breda, tel.: +31 (0)76.5212310 and www.info.steiff.de/info/steiff/ A28102010/Workshop.jpg AUSTRIA Deadline for application is 3 April 20/02 Kober / Steiff in Wien, Wien, tel.: +43 (0)1.5124896 21/02 Puppenstube, Wien, tel.: +43 (0)1.8656589 Saturday, 4 July 2015 Steiff special auction FRANCE at the Schranne, Giengen an der Brenz 02/05 Calin’Ours, La Baule, tel.: +33 (0)251.750321 and Sunday, 5 July, 12.00 - 15.00 hrs 06/06 Jadis et Gourmande, Colmar, tel.: +33 (0)389.417376 Free datings and appraisals Organized by: SWITZERLAND TeddyDorado GmbH, see above 06/05 Steiff Galerie / Pegasus, Zürich, tel.: +41 (0)44.2124642 (NI = New introductions)

Subject to change. Please contact the Club stores for further information. 26 You will fi nd further dates and addresses of Club stores at www.steiff .com (column Club/Club events).

A00949_Club_Magazin_01_2015_USA.indd 26 16.01.15 13:26 FAVOURITE

The crown jewel Our collection of silk jewel-toned bears concludes with a bear fit for royalty.

Are we saving the best for last? Well, it’s hard to argue that this final Teddy in Steiff’s gemstone series is not fit for royalty! This eye-catching blue silk plush Teddy bear represents lapis lazuli, a vivid semi-precious stone that has been mined, admired, and collected for over 7,000 years. As a matter of fact, lapis lazuli was used for the eyebrows on the funeral mask of King Tutankhamen!

The lapis lazuli stone was also ground to make natural ultramarine - the best and most costly of all blue pigments used for painting during the Renaissance period. The finest artists used ultramarine in their works, often on paintings representing the Virgin Mary and other religious icons. The well-known Vermeer painting, Girl With A Pearl Earring, from 1665, features a striking blue headscarf, which derives its outstanding colour from ground lapis lazuli.

This exceptional blue Steiff Teddy bear, which will be produced in an edition size of 2,000, follows in the footsteps of the company’s highly collectible amethyst, ruby, and onyx editions. Like his siblings, lapis lazuli Teddy is five ways jointed and has traditional Steiff proportions. His shiny eyes and matching blue hand embroidered nose give him a noble yet playful expression - like a perfect little prince. And his crystal “Button in Ear”, imitation lapis lazuli pendant, and blue and silver SWAROVSKI ELEMENTS decorated paw pads highlight his sparkling personality. Make this lapis lazuli Teddy bear the crown jewel in your Steiff collection this year!

A00949_Club_Magazin_01_2015_USA.indd 27 16.01.15 13:26 www.steiff.com 914287

Margarete Steiff GmbH, Richard-Steiff-Straße 4, 89537 Giengen an der Brenz

A00949_Club_Magazin_01_2015_USA.indd 28 16.01.15 13:26 ClUb NEWS Organization

As the new Steiff Club year begins, we are Membership Benefits Exclusive to announcing some wonderful changes and Steiff Club North America updates for our members!

Printed magazine tier: $72 USD Steiff North America Digital magazine tier: $65 USD Carolyn Smith, Club Manager Telephone: 401 312-0080 Fax: 401 475-2147 E-mail: [email protected]