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— DIE NEUE SENSATION VON 1904 Highlights VORSCHAU AUF DIE NÜRNBERGER SPIELWARENMESSE

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— DIE NEUE SENSATION VON 1904 Highlights VORSCHAU AUF DIE NÜRNBERGER SPIELWARENMESSE FEBRUAR 2010 Das offizielle Magazin für Steiff Club-Mitglieder Wahre Werte PGB 35: — DIE NEUE SENSATION VON 1904 Highlights VORSCHAU AUF DIE NÜRNBERGER SPIELWARENMESSE Experte HINTER DEN KULISSEN VON STEIFF SCHULTE Liebe Steiff Freunde, INHALT mit der Entwicklung Schritt zu halten und trotz Fortschritt CLUB-NEWS Beständigkeit und Nachhaltigkeit nicht einzubüßen, ist si- Gut zu wissen 4 cher eine der Herausforderungen unserer Zeit. Dies gilt für jegliches Unternehmen, insbesondere aber für Marken mit WAHRE WERTE langer Tradition. Und dies gilt für jeden Einzelnen von uns. Teddybär PGB 35 10 Experten der Computerbranche schätzen, dass Rechner in fünf Jahren zehnmal so schnell wie heute sind und dass man KULT-TOUR sich keine Gedanken mehr darüber machen muss, ob man E-Mail aus dem Land der Träume 15 statische HTML-Seiten nutzt, ob man Musik herunterlädt oder Videos in bester Qualität genießt. Was heute auf höchs- EXPERTE tem Niveau ist, wird in fünf Jahren Durchschnitt sein. Immer Hinter den Kulissen von Steiff Schulte 16 mehr wird das Internet unser Leben beeinflussen. Die Gewissheit, dass wir mit der Technik kaum Schritt halten HIGHLIGHTS können, lässt viele Menschen bange werden. Sie sollte aber Vorschau auf die Nürnberger Spielwarenmesse 18 nicht dazu führen, den Kopf in den Sand zu stecken. Mut zum Risiko, Mut, Neues auszuprobieren und vielleicht auch CLUB-POST Fehlschläge zu akzeptieren, Mut, Veränderungen zu begegnen Fragen und Antworten 22 und sie positiv zu nutzen, dies sind die Zeichen der Zeit. Es besteht dabei die Gefahr, dass alte Werte in Vergessenheit SCHAUPLÄTZE geraten. Traditionell Gutes und Bewährtes zu erhalten, sind Club-Events aus aller Welt 23 die anderen, nicht minder wichtigen Zeichen der Zeit. Dies gilt für Unternehmen wie für jeden Einzelnen von uns. Dies LIEBLING gilt für die ganze Gesellschaft. Steiff und Lladró 27 Die vorliegende Ausgabe hält Altbewährtes, Unbekanntes und Neues für Sie bereit. Ich wünsche Ihnen viel Freude bei der Lektüre. Und: Möge das Jahr 2010 ein Jahr des Aufbruchs und ein Jahr der Beständigkeit werden. Und möge es ein gesundes und glückliches Jahr für Sie werden! IMPRESSUM HERAUSGEBER: Margarete Steiff GmbH, Richard-Steiff-Straße 4, 89537 Giengen an der Brenz, Deutschland HERZLICHST Tel. +49(0)73 22.131-555 REDAKTION: Rick Emerson, Inge Zinnecker IHRE ̈ Begrüßen Sie das neueste Gesicht der Steiff Kollektion! FOTOS: Steiff Archiv, Elisabeth Gunther KONZEPT, GESTALTUNG UND GESAMTLEITUNG: Mit Freude stellen wir Ihnen die neueste Kreation aus dem Steiff Werbewelt GmbH, www.werbewelt.de Sortiment vor – Limpy ist der Experimentierfreude unserer talen- ERSCHEINUNGSWEISE: viermal pro Jahr tierten Designer entsprungen und wahrlich einzigartig. Sein Fell aus www.steiff.com Änderungen vorbehalten, Nachdruck und Kopien, auch auszugsweise, nur mit ausdrücklicher Batik-Mohair weist wunderschön changierende Farbtöne auf. Auch Genehmigung des Herausgebers. Mit der Einsendung von Manuskripten wird die Zustimmung sein frischer, gewinnender Gesichtsausdruck ist unvergleichlich und zur Veröffentlich ung im Club-Magazin gegeben. Wir müssen uns vorbehalten, Briefe oder INGE ZINNECKER Beiträge zu bearbeiten bzw. zu kürzen. Farbabweichungen drucktechnisch bedingt. ist in unseren Kollektionen bisher noch nie da gewesen. (EAN 036217) Alle Rechte vorbehalten. Steiff Club-Managerin Printed in Germany 01/2010 d – EAN 912320 CLUB-NEWS CLUB-NEWS Deutschland Teddybär „König Lud- Deutschland wig“ mit Musikwerk, TERMINKALENDER aus feinstem Mohair, CLUB-EVENT DER hellblond, gegliedert, FIRMA ROSKOTHEN abwaschbar, limitiert 13. – 14. März 2010 DUISBURG BEI DER Teddybär Welt Wiesbaden mit auf 1.000 Stück. Steiff Club-Event im „Bärencafé“, (EAN 657023, 30 cm) STEIFF SCHULTE Info- und Verkaufsstand, Schau- WEBMANUFAKTUR fertigung, Steiff Workshop, Boris Roskothen hatte in ein außerge- Signierstunde. wöhnliches Ambiente eingeladen, um 20. März 2010 zum einen seinen Club-Mitgliedern die Schätzung von Steiff Tieren durch Steiff Neuheiten und Raritäten vorzu- das Auktionshaus Nagel von 12.00 stellen und zum anderen eine Werks- bis 16.00 Uhr im Steiff Museum. besichtigung bei der Steiff Schulte Webmanufaktur in Duisburg zu er- 24. – 25. April 2010 möglichen. Teddybär Total, Rheda-Wieden- Auf dem „Knautsch-Tisch“ wird der Mohair von Hand bearbeitet, um den Sondereffekt Das Interesse der Club-Mitglieder war brück. „Knautsch“ zu erzielen. so groß, dass zwei Gruppen gebildet wer- 25. – 27. Juni 2010 den mussten. Während die eine Gruppe die spätere Verarbeitung des Materials Steiff Schulte kann mit ihrer Flexibili- Steiff Sommer auf dem Steiff bei der Neuheitenvorstellung durch Club- bei Steiff sind. Vom gesponnenen Faden tät den Ansprüchen einer Manufaktur Firmengelände. Beachten Sie die Referentin Sandra Jeske war, wurde über das Aufwickeln der Spulen für den wie Steiff entgegenkommen und auch beigefügte Einladung sowie das der zweiten Gruppe Einblick in die um- Webstuhl bis hin zum Färbeprozess des kleinere Partien herstellen. Dadurch ist Anmeldeformular für unseren be- fangreichen Fabrikationsräume und den fertigen Gewebes erlebten die Steiff sie ein „Lückenfabrikant“ im positivs ten liebten Teddybären-Workshop! Maschinenpark der Firma gewährt. Mit Club-Mitglieder den hochinteressanten Sinne. Die Bescheidenheit, seit Jahr- Be geisterung erklärte Bernhard Wan- Ablauf. Auch die Mitarbeiter der Firma zehnten in Uralt-Gebäuden innerhalb ning, kaufmännischer Leiter bei Steiff Roskothen waren begeistert, einmal eines Wohngebietes zu produzieren (die Schulte, beispielhaft den Entstehungs- nicht nur das fertige Produkt zu sehen Anlieger kennen ebenfalls den Herstel- Deutschland Deutschland prozess der Stoffe, die für Steiff Artikel und zu befühlen, sondern den Werde- lungsablauf), hat sicher dazu beigetragen, Steiff GmbH die Kids Collection neu von großer Bedeutung sind. Die Teilneh- gang im Vorfeld zu erfahren. Sie sahen den Betrieb zu den heutigen Möglich- aufgenommen und beliefert nun auch SHOPPEN IM INTERNET DER STEIFF TEDDYBÄR mer bekamen ausführliche Erläuterun- Effekte der Felle bestimmter Tiere, z.B. keiten zu führen. Es war ein außerge- ihre Kunden im Ausland. Ziel ist es, gen und erhielten somit eine Vorstellung von Löwen und Bären, oder der Igel- wöhnlicher Roskothen Steiff Club- Steiff hat seinen Online-Shop um auch die Plattformen für Steiff Club- KÖNIG LUDWIG davon, welche Details entscheidend für Haare der Mecki-Figuren. Die Firma Abend, der großen Anklang fand. Kinderbekleidung erweitert und be- Mitglieder und Family-Club-Mitglie - Eine Hommage an den bayrischen liefert Kunden in Deutschland, der zu verbessern. Eine sukzessive Märchenkönig. Österreich, der Schweiz, Frankreich Anpassung der Website wird folgen. Steiff ehrt den wohl bekanntesten und Deutschland und Großbritannien. www.steiff.com sagenumwobensten König Bayerns mit CLUB-EVENTS / NEUHEITENVORSTELLUNGEN FRÜHJAHR 2010 Zum Relaunch ihres Online-Shops im Über die Länderauswahl gelangen Sie einem streng limitierten Teddybären. Der November 2009 hat die Margarete in den jeweiligen Shop des Landes. prachtvolle Bär trägt einen edel bestick- 11.02.: Club-Event, Oberpollinger, 06.03.: Club-Event, Steiff Galerie im Levantehaus, ten Samtmantel mit weißer Verbrämung, 80331 München, Tel.: + 49 (0) 89.29 02 59 86 20095 Hamburg, Tel.: + 49 (0) 40.3 25 20 62 64 verziert mit einer Kette aus roten und 12. – 13.02.: Neuheitenvorstellung, Karstadt, 13.03.: Club-Event, Steiff Galerie, grünen Swarovski-Steinen. Eine rote 90402 Nürnberg, Tel.: + 49 (0) 911.21 30 70173 Stuttgart, Tel.: + 49 (0) 711.2 20 04 72 Seidenschärpe und der König-Ludwig- 20.02.: Club-Event, Steiff Galerie, 13.03.: Club-Event, Steiff Galerie im AEZ, Orden vervollständigen das prächtige 90403 Nürnberg, Tel.: + 49 (0) 911.2 35 50 74 22391 Hamburg, Tel.: + 49 (0) 40.69 20 83 22 Gewand. Seine ausdrucksstarken royal- blauen Augen blicken verträumt und lau- 23.02.: Club-Event, Galeria Kaufhof, 13. – 14.03.: Teddybär Welt, Wiesbaden schen den Klängen von Richard Wagners 80331 München, Tel.: + 49 (0) 89.23 18 56 68 www.teddybaer-welt.de Walkürenritt, dessen Musikwerk sich in 27.02.: Club-Event, Steiff in Berlin, 18.03.: Club-Event, Steiff Museum Shop, seinem Inneren verbirgt. Er wurde in 10719 Berlin, Tel.: + 49(0) 30.88 62 51 58 89537 Giengen, Tel.: + 49 (0) 73 22.13 15 55 Zusammenarbeit mit Oberpollinger in 27.02.: Club-Event, Galeria Kaufhof, 20.03.: Club-Event, Hesemans, München kreiert und ist zum Preis von 70173 Stuttgart, Tel.: + 49 (0) 711.2 03 61 54 4811 JC Breda, Niederlande, 179,00 Euro erhältlich bei: Oberpollin- 03.03.: Club-Event, bruno bär, Tel.: + 31 (0) 7 65.21 23 10 ger, Neuhauser Str. 18, 80331 München, 73728 Esslingen, Tel.: + 49 (0) 711.35 31 58 17.04.: Club-Event, Berelijn, Tel.: + 49 (0) 89.29 02 59 68 3311 EP Dordrecht, Niederlande, Tip Royal, Alpenseestr. 9, 87645 Hohen- 06.03.: Club-Event, Steiff Galerie, Tel.: + 31 (0) 78.63 18 28 schwangau, Tel.: + 49 (0) 83 62.3 88 85 40212 Düsseldorf, Tel.: + 49 (0) 211.8 68 17 58 Euro Asia Trading GmbH, Neuschwansteinstr. 4, 87645 Hohen- Änderungen vorbehalten. Bitte setzen Sie sich vor dem Besuch einer Veranstaltung mit dem jeweiligen Club-Händler in schwangau, Tel.: + 49 (0) 83 62.9 82 50 Verbindung. Die Kontaktdaten zu den Club-Händlern finden Sie im Internet unter www.steiff.com. — 4 — — 5 — CLUB-NEWS CLUB-NEWS Großbritannien USA STRATFORD DER „MARIANNE MEISEL MEMORIES BEAR“ Seit 1985 bietet „Teddy Bears of Witney“ Marianne Meisel, Richard Steiffs zug gestickt. Zu jedem Bären gibt es ein in den Cotswolds bei Oxford Teddy- Tochter, ist inzwischen
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