A Partnership with Mackay Cutters 2021 & Beyond
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A PARTNERSHIP WITH MACKAY CUTTERS 2021 & BEYOND Version 1 October 2020 MACKAY CUTTERS The game of Rugby League has been a staple in the community of Mackay for as long as I can remember. From the days of watching the game at the Mackay showgrounds, while sitting on the greyhound track around the field, to now being able to watch the game at our wonderful Mackay stadium, it continues to bring the community together. We at the Mackay Cutters believe in “Developing Pathways & Growing Communities”, this is what drives us to succeed as a club and underpins our decisions and direction. We do this by ensuring that we create real pathways for players’ rugby league goals as well as ensuring we deliver community-based programs and initiatives that enrich and grow our community while utilising our sporting profile. We believe strongly in Integrity, Humility, Competitive Spirit, Pride in our Club and Strength in Community. We strive to deliver these qualities while representing Mackay through the game we love, Rugby League. We’re a part of the community and the community is a part of us. We look forward to your support in 2021 and beyond. STEVE DOWDEN MACKAY CUTTERS | CHAIR Version 1 October 2020 2 LEADERSHIP & PERFORMANCE OUR KEYS TO SUCCESS BOARD OF DIRECTORS EXECUTIVE TEAM COACHING TEAM Steve Dowden (Chair) Lianne Gee | Manager – Business Operations Scott Thorburn | Coaching Director Sam Ramsamy-Bliss Linda Matsen | Manager – Finance & Administration Michael Crawley | Head Coach Sean Kelly Sheridan Hunt| Marketing & Administration Assistant Timothy Rogers| Head of Performance Michael Luck Mason Thorpe | Football & Facility Coordinator Tom Heggie | HDC U21 Coach Melissa Sorensen TBA | MMC U18 Coach Scott Thorburn TBA | CCC U16 Coach Adam Wright Marco Peters | U19 Women’s Coach Chris Wright Sam Ramsamy-Bliss | Women’s Academy Director Scott Thorburn| Junior Academy Director Version 1 October 2020 3 GAME DAY EXPERIENCE WHO WE ARE a place where the entire community can come together & enjoy the footy OFFICIAL PATHWAY MACKAY CUTTERS HOME PARTNER TO THE NRL GAME LIVE STREAM north queensland cowboys MACKAY CUTTERS CUTTERS CARE DIGITAL MEDIA & DIRECT school based MAIL DATABASE wellbeing program cumulative audience in excess of 26,000 followers/subscribers C H A N G E T H E GAME INITIATIVE C U T T E R S tackle mental MEMBERSHIP health head on PROGRAM exciting new benefits in 2021 CORPORATE CARE PROGRAM workplace health & wellbeing CUTTERS WOMENS ACADEMY PROGRAM U 1 8 & O P E N JUNIOR CUTTERS ACADEMY U 1 3 – U15 Boys & U14 - U 1 6 G i r l s CYRIL CONNEL CUP U16 SQUAD - new in 2021 RECONCILIATION MACKAY CUTTERS U19 ACTION PLAN (RAP) WOMENS SQUAD - new in 2021 we help influence social change for Aboriginal & Torres Strait MAL MENINGA CUP Islanders and other Australians U 1 8 S Q U A D INTRUST SUPER C U P S Q U A D HASTINGS DEERING COLTS our senior team – p a r t U 2 1 S Q U A D - new in 2021 Version 1 October 2020 of the Queensland Cup 4 MACKAY CUTTERS OUR AUDIENCE 131,000 Potential Regional TV Audience 15,000 95,000 Cumulative Daily Radio Listeners Home Crowd 7,000 DATABASE CONTACTS 76 + A Diverse Partner And Corporate Business Network 1,600 Average Livestream Views of Home Games to over 26 Countries Worldwide We work with over 60 local & national mental health organisations to ensure we looking after not only our club but our local community Delivered to over 1200 students across 30+ schools Delivered to over 350 employees across 20+ businesses statewide 5 Version 1 October 2020 MACKAY CUTTERS SOCIAL AUDIENCE Mackay Cutters | Queensland Rugby League | Intrust Super Cup FACEBOOK 124,682 audience Mackay Cutters Intrust Super Cup Queensland Rugby League INSTAGRAM 3 6 6 , 0 0 0 + 229,000 followers SOCIAL MEDIA FOLLOWERS @MackayCutters ACROSS QRL CHANNELS @IntrustSuperCup @QldRugbyLeague TWITTER 12,744 followers @Mackaycutters @IntrustSuperCup 6 Version 1 October 2020 CUTTERS IN COMMUNITY A SNAPSHOT OF SOME OF OUR COMMUNITY PROGRAMS CORPORATE CARE CUTTERS CARE CHANGE THE GAME MACKAY CUTTERS ACADEMY | healthy body = healthy mind = high performance | | healthy body = healthy mind | | tackle mental health head on | | from cutters to cowboys | This highly motivating educational session is Our in-school program seeks to provide A program delivered to our club & local Allows both male & female young designed to lead businesses & their teams to the a fun session of healthy learning and community, raising awareness about the footballers the opportunity to stay in understanding of why & how health & wellbeing physical activity to teach the kids some issue of mental health & suicide Mackay and continue their rugby league practices can lead to higher productivity and fundamentals of sport and team prevention. Assisting local organisations education. It’s our PATHWAY TO THE performance in work and life. Sessions are run by building exercises. Sessions are run by to raise their profiles within our TOP, developing rugby league talent in our degree qualified Performance Team. our coaching team and players. community. North Queensland. Version 1 October 2020 7 WOMEN’S RUGBY LEAGUE |Game on in 2021| The inaugural year of the Mackay Cutters Women’s U19’s is the second phase of our commitment to nurture and create opportunities for the region’s talent. As a progression from our junior girls academies, we began with our inaugural Women’s Academy (U18’s & Open) in 2020. We do what we say we’re going to do, and now our ladies will have their own Mackay Cutters team in 2021! The Cutters Women’s Academy and U19’s squad provides a structured pathway to support the coaching and development of talented young women into elite rugby league and is a strategic step toward their progression into the QRLW’s Northern Stars team run by the NQ Cowboys. Our Women’s program delivers a best practice coaching and development program led by experienced coaching staff, this enables players to reach their full potential while staying within the Mackay region surrounded by the support of their family and friends. Talent will be identified and invited to participate over an eight week period in a four round North Queensland U19 Women’s competition. Games will alternate with our new Cyril Connell Cup U16’s competition. Our Women’s academy will comprise of six academy sessions prior to the commencement of the local league competition. Participants will be identified via: • Grassroots junior and senior club competitions • Schoolgirl competitions • Representative pathways • The Queensland School Sport Rugby League State Championships • Rugby league carnivals • School and club recommendations Version 1 October 2020 8 As part of our pathways program, 2021 will see the return of our Cyril Connell Cup U16’s Squad allowing us to connect with our younger players earlier on in their ruby league journey. The CCC U16’s squad provides a structured pathway to support the coaching and development of talented young men into elite rugby league and is a strategic step toward their progression into the Mackay Cutters Intrust Super Cup squad and ultimately the NRL. Talent will be identified and invited to participate over an eight week period in a four round North Queensland Cyril Connell Cup U16’s competition. Games will alternate with our new Mackay Cutters Women’s U19’s competition. Version 1 October 2020 9 OUR VISION FOR RECONCILIATION The Mackay Cutters have had a proud association with Aboriginal and Torres Strait Islander peoples since the club’s inception in 2008. The Mackay Cutters have undertaken this Reconciliation Action Plan to ensure we continue to engage with Aboriginal and Torres Strait Islander communities whilst making a positive contribution to closing health and educational gaps between Aboriginal and Torres Strait Island peoples and non-Aboriginal and Torres Strait Islander peoples. Our vision for reconciliation is to strengthen connections and relationships with the community, build and increase respect for Aboriginal and Torres Strait Islander peoples and their culture, to continue to acknowledge our proud Aboriginal and Torres Strait Islander history and to demonstrate our commitment to reconciliation to a wider audience with the overarching aim of closing health and educational gaps for Aboriginal and Torres Strait Islander peoples. It is further to provide an environment which is free from discrimination and promotes respectful and positive behaviours. This vision is valued by our Board of Directors, CEO, Administration, Coaching Staff, Playing Group and every employee and volunteer involved with the Club. Our Club will continue to build strong associations with all Aboriginal and Torres Strait Islander peoples across Australia. By realising this vision, we can help influence social change for Aboriginal and Torres Strait Islanders and other Australians. 10 Version 1 October 2020 RUGBY LEAGUE MACKAY & DISTRICT + MACKAY CUTTERS A Whole of Game Approach CATERGORY PARTICIPANTS Registered Players 3705+ (3100 juniors + 605 seniors) (5% growth in 2019) (Top 5 regions for retention rate nationally) Senior Players 605 (Top 5 regions for retention rate nationally) Female Players 555 (36% growth in 2020) Cutters Women’s Academy 60 (Opens & U18’s) Cutters Academy 180 (first Academy to begin in Qld) Mackay Cutters Squads 160 (U16, U19W, U18, U21, ISC) All Abilities Competition 4 teams (only comp. in northern region) Version 1 October 2020 11 BUSINESS PARTNERSHIPS Join us in 2021 BRAND IP, IMAGE AWARENESS & RIGHTS LIVE AMBASSADORS TAILOR-MADE ACTIVATION PARTNERSHIPS BUSINESS NETWORK DATABASE