A PARTNERSHIP WITH 2021 & BEYOND

Version 1 October 2020 MACKAY CUTTERS

The game of has been a staple in the community of Mackay for as long as I can remember. From the days of watching the game at the Mackay showgrounds, while sitting on the greyhound track around the field, to now being able to watch the game at our wonderful Mackay stadium, it continues to bring the community together.

We at the Mackay Cutters believe in “Developing Pathways & Growing Communities”, this is what drives us to succeed as a club and underpins our decisions and direction. We do this by ensuring that we create real pathways for players’ rugby league goals as well as ensuring we deliver community-based programs and initiatives that enrich and grow our community while utilising our sporting profile.

We believe strongly in Integrity, Humility, Competitive Spirit, Pride in our Club and Strength in Community. We strive to deliver these qualities while representing Mackay through the game we love, Rugby League. We’re a part of the community and the community is a part of us. We look forward to your support in 2021 and beyond.

STEVE DOWDEN MACKAY CUTTERS | CHAIR

Version 1 October 2020 2 LEADERSHIP & PERFORMANCE OUR KEYS TO SUCCESS

BOARD OF DIRECTORS EXECUTIVE TEAM COACHING TEAM

Steve Dowden (Chair) Lianne Gee | Manager – Business Operations Scott Thorburn | Coaching Director

Sam Ramsamy-Bliss Linda Matsen | Manager – Finance & Administration Michael Crawley | Head Coach

Sean Kelly Sheridan Hunt| Marketing & Administration Assistant Timothy Rogers| Head of Performance

Michael Luck Mason Thorpe | Football & Facility Coordinator Tom Heggie | HDC U21 Coach

Melissa Sorensen TBA | MMC U18 Coach

Scott Thorburn TBA | CCC U16 Coach

Adam Wright Marco Peters | U19 Women’s Coach

Chris Wright Sam Ramsamy-Bliss | Women’s Academy Director

Scott Thorburn| Junior Academy Director

Version 1 October 2020 3 GAME DAY EXPERIENCE WHO WE ARE a place where the entire community can come together & enjoy the footy

OFFICIAL PATHWAY MACKAY CUTTERS HOME PARTNER TO THE NRL GAME LIVE STREAM north cowboys MACKAY CUTTERS CUTTERS CARE DIGITAL MEDIA & DIRECT school based MAIL DATABASE wellbeing program cumulative audience in excess of 26,000 followers/subscribers C H A N G E T H E GAME INITIATIVE C U T T E R S tackle mental MEMBERSHIP health head on PROGRAM exciting new benefits in 2021 CORPORATE CARE PROGRAM workplace health & wellbeing CUTTERS WOMENS ACADEMY PROGRAM U 1 8 & O P E N JUNIOR CUTTERS ACADEMY U 1 3 – U15 Boys & U14 - U 1 6 G i r l s CYRIL CONNEL CUP U16 SQUAD - new in 2021

RECONCILIATION MACKAY CUTTERS U19 ACTION PLAN (RAP) WOMENS SQUAD - new in 2021 we help influence social change for Aboriginal & Torres Strait CUP Islanders and other Australians U 1 8 S Q U A D INTRUST SUPER C U P S Q U A D our senior team – p a r t U 2 1 S Q U A D - new in 2021 Version 1 October 2020 of the 4 MACKAY CUTTERS OUR AUDIENCE 131,000 Potential Regional TV Audience

15,000 95,000 Cumulative Daily Radio Listeners Home Crowd 7,000 DATABASE CONTACTS

76 + A Diverse Partner And Corporate Business Network

1,600 Average Livestream Views of Home Games to over 26 Countries Worldwide

We work with over 60 local & national mental health organisations to ensure we looking after not only our club but our local community

Delivered to over 1200 students across 30+ schools

Delivered to over 350 employees across 20+ businesses statewide 5 Version 1 October 2020 MACKAY CUTTERS SOCIAL AUDIENCE Mackay Cutters | | Intrust Super Cup

FACEBOOK 124,682 audience Mackay Cutters Intrust Super Cup Queensland Rugby League

INSTAGRAM 3 6 6 , 0 0 0 + 229,000 followers SOCIAL MEDIA FOLLOWERS @MackayCutters ACROSS QRL CHANNELS @IntrustSuperCup @QldRugbyLeague

TWITTER 12,744 followers @Mackaycutters @IntrustSuperCup

6 Version 1 October 2020 CUTTERS IN COMMUNITY A SNAPSHOT OF SOME OF OUR COMMUNITY PROGRAMS

CORPORATE CARE CUTTERS CARE CHANGE THE GAME MACKAY CUTTERS ACADEMY | healthy body = healthy mind = high performance | | healthy body = healthy mind | | tackle mental health head on | | from cutters to cowboys | This highly motivating educational session is Our in-school program seeks to provide A program delivered to our club & local Allows both male & female young designed to lead businesses & their teams to the a fun session of healthy learning and community, raising awareness about the footballers the opportunity to stay in understanding of why & how health & wellbeing physical activity to teach the kids some issue of mental health & suicide Mackay and continue their rugby league practices can lead to higher productivity and fundamentals of sport and team prevention. Assisting local organisations education. It’s our PATHWAY TO THE performance in work and life. Sessions are run by building exercises. Sessions are run by to raise their profiles within our TOP, developing rugby league talent in our degree qualified Performance Team. our coaching team and players. community. . Version 1 October 2020 7 WOMEN’S RUGBY LEAGUE |Game on in 2021|

The inaugural year of the Mackay Cutters Women’s U19’s is the second phase of our commitment to nurture and create opportunities for the region’s talent.

As a progression from our junior girls academies, we began with our inaugural Women’s Academy (U18’s & Open) in 2020. We do what we say we’re going to do, and now our ladies will have their own Mackay Cutters team in 2021! The Cutters Women’s Academy and U19’s squad provides a structured pathway to support the coaching and development of talented young women into elite rugby league and is a strategic step toward their progression into the QRLW’s Northern Stars team run by the NQ Cowboys. Our Women’s program delivers a best practice coaching and development program led by experienced coaching staff, this enables players to reach their full potential while staying within the Mackay region surrounded by the support of their family and friends. Talent will be identified and invited to participate over an eight week period in a four round North Queensland U19 Women’s competition. Games will alternate with our new Cyril Connell Cup U16’s competition. Our Women’s academy will comprise of six academy sessions prior to the commencement of the local league competition. Participants will be identified via: • Grassroots junior and senior club competitions • Schoolgirl competitions • Representative pathways • The Queensland School Sport Rugby League State Championships • Rugby league carnivals • School and club recommendations

Version 1 October 2020 8 As part of our pathways program, 2021 will see the return of our Cyril Connell Cup U16’s Squad allowing us to connect with our younger players earlier on in their ruby league journey. The CCC U16’s squad provides a structured pathway to support the coaching and development of talented young men into elite rugby league and is a strategic step toward their progression into the Mackay Cutters Intrust Super Cup squad and ultimately the NRL.

Talent will be identified and invited to participate over an eight week period in a four round North Queensland Cyril Connell Cup U16’s competition. Games will alternate with our new Mackay Cutters Women’s U19’s competition.

Version 1 October 2020 9 OUR VISION FOR RECONCILIATION The Mackay Cutters have had a proud association with Aboriginal and Torres Strait Islander peoples since the club’s inception in 2008. The Mackay Cutters have undertaken this Reconciliation Action Plan to ensure we continue to engage with Aboriginal and Torres Strait Islander communities whilst making a positive contribution to closing health and educational gaps between Aboriginal and Torres Strait Island peoples and non-Aboriginal and Torres Strait Islander peoples. Our vision for reconciliation is to strengthen connections and relationships with the community, build and increase respect for Aboriginal and Torres Strait Islander peoples and their culture, to continue to acknowledge our proud Aboriginal and Torres Strait Islander history and to demonstrate our commitment to reconciliation to a wider audience with the overarching aim of closing health and educational gaps for Aboriginal and Torres Strait Islander peoples. It is further to provide an environment which is free from discrimination and promotes respectful and positive behaviours. This vision is valued by our Board of Directors, CEO, Administration, Coaching Staff, Playing Group and every employee and volunteer involved with the Club. Our Club will continue to build strong associations with all Aboriginal and Torres Strait Islander peoples across . By realising this vision, we can help influence social change for Aboriginal and and other Australians.

10 Version 1 October 2020 RUGBY LEAGUE MACKAY & DISTRICT + MACKAY CUTTERS

A Whole of Game Approach

CATERGORY PARTICIPANTS Registered Players 3705+ (3100 juniors + 605 seniors) (5% growth in 2019) (Top 5 regions for retention rate nationally) Senior Players 605 (Top 5 regions for retention rate nationally) Female Players 555 (36% growth in 2020) Cutters Women’s Academy 60 (Opens & U18’s) Cutters Academy 180 (first Academy to begin in Qld)

Mackay Cutters Squads 160 (U16, U19W, U18, U21, ISC)

All Abilities Competition 4 teams (only comp. in northern region)

Version 1 October 2020 11 BUSINESS PARTNERSHIPS

Join us in 2021 BRAND IP, IMAGE AWARENESS & RIGHTS LIVE AMBASSADORS TAILOR-MADE ACTIVATION

PARTNERSHIPS BUSINESS NETWORK DATABASE

We pride ourselves on our approach to our commercial partnerships, ensuring we construct a partnership that is tailored to your business. CORPORATE DIGITAL EXPERIENCE ENGAGEMENT There are a number of opportunities for you to align your brand with the Mackay Cutters.

What does your business want to achieve from a partnership with our club? COMMUNITY MERCHANDISE ENGAGEMENT

MEMBERSHIP

Version 1 October 2020 12 MACKAY CUTTERS ON KIT & BRAND PLACEMENT

Brand awareness on the Mackay Cutters on-field playing kit via logo placement on the: • Sleeves of the playing jerseys • Neckline of the playing jerseys • Upper & lower back of the playing jerseys • Front and back of playing shorts

In addition, your brand can also feature on the: • Mackay Cutters Captain's Run jersey (ISC squad only) • Mackay Cutters training apparel • Replica apparel and supporter range (available in-store) • Mackay Cutters Academy kits • Ball Kids Kit • U21’s, U18’s, U19 Women’s & U16’s plus specific kit pieces

Brand placement also available: • Inside the Mackay Cutters dressing sheds • Inside the Mackay Cutters coache’s box • Mackay Cutters media walls/backdrops • signage (includes fence signage, banner flags, run on tunnel, bars etc.) • Marketing materials – social media, website, EDM’s etc.

Version 1 October 2020 13 STADIUM SIGNAGE

Games at Stadium Mackay attract in excess of 129,000 viewers locally and nationally in the lead up to and during 11 x home games and an average crowd of 1,800 per game. Your signage will also be seen at other stadium events and news conferences with television and livestreaming coverage. This signage will give your business prime exposure to a board demographic f viewers.

Business partners can utilise branding at the stadium through: • Scoreboard • Field of play signage • Tunnel signage • Dressing shed/gym signage • Bar signage/naming rights • Corporate Lounge signage/naming rights • Canteen signage/naming rights • Grandstand rights (bay 3 members area, naming rights) • Ticket box signage • Honour boards

NB: cost of signage and maintenance of signage at the business partner’s expense. The business will be notified when maintenance is required. If the business does not attend to the maintenance within the required timeframe then the Mackay Cutters reserve the right to remove this signage until the requested repairs are made. Final signage measurements, placement and design to be confirmed with the Mackay Cutters prior to signage erection.

Version 1 October 2020 14 MACKAY CUTTERS GAME DAY EXPERIENCE

Game Day Activation | Average home game crowd 1,800 A game day at Stadium Mackay is much more than just a game – your business can take ownership of a Mackay Cutters home game enabling you to showcase your brand, products and services in-stadium and to a huge local audience (largest home crowd in Queensland Intrust Super Cup games, not including PNG). Benefits include but not limited to: • Extra PA announcements throughout the day acknowledging your business as game day partner • Around the ground and on field promotional opportunities before the game and at halftime • Acknowledgements on the scoreboard video screen • Ability to display extra signage and erect marquees around the grounds on the day and promote your business with promotional giveaways • Acknowledgments as game day partner in television and radio advertising in the week leading up to the game

15 Version 1 October 2020 DIGITAL CAMPAIGNS

Reach an engaged audience of national and regional customers through digital advertising with the Mackay Cutters! We will create or share your existing post across the club’s platforms – club website (mackaycutters.com.au), social media profiles and direct email marketing. (Content to be supplied to Mackay Cutters in conjunction with partnership agreement)

CUTTERS LIVESTREAM Our home games are professionally livestreamed to over 26 countries across the world. With an average audience in excess of 1600 viewers this is a great opportunity to showcase your brand with either a naming rights partnership or an advertising opportunity.

CUTTERS TV Be a part of our weekly Cutters TV social media package. Cutters TV features a different topic each week involving players, staff and business partners. With the average viewing rate well into the thousands this is another great branding platform for your business.

WEBSITE As part of your partnership with the Mackay Cutters your brand will feature on our website and there are additional opportunities to advertise on our website on a weekly/monthly/annual basis. This would provide a direct link to your website.

MONTHLY NEWSLETTER + EDM’s Advertise your brand on our monthly newsletter and game day emails which are sent out to our database of over 7000.

Version 1 October 2020 16 MACKAY CUTTERS MORE WAYS TO PARTNER OUR TEAM There’s a partnership element to suit every business need. Don’t see it below, we can make it happen!

CUTTERS CREW JERSEY PARTNERSHIP (#1 – 17 across all squads) The perfect opportunity to partner with a Mackay Cutters player and increase your company’s brand awareness. Your business can take ownership of a jersey number. Your player will be introduced on the scoreboard along with your logos and by our ground announcer at the start of each home game and whenever they are mentioned throughout the game. MACKAY CUTTERS LITTLE LEAGUE Your business can become a part of our game day half time entertainment where our local junior teams (usually 4 teams/week) are invited to play an 8-minute game on field. COMMUNITY PROGRAMS Change the Game | Cutters Care | Cutters Corporate Care Partnering with one of our community programs includes your business branding on all associated marketing materials & brand recognition at all sessions. Your brand media will also feature on the Change the Game sign which is situated at the entrance of Casey Avenue Stadium. Your business can also supply marketing materials which we will distribute at our sessions.

17 Version 1 October 2020 MACKAY CUTTERS MEMBERSHIP PROGRAM

Our membership program and database continues to grow each year. Bay 3 of our grandstand is a dedicated VIP members area, we also host dedicated member activities and events throughout the season. Here are a few ways for your business to become involved as a membership partner: • Naming rights of the Membership program – includes your logo on bay 3 grandstand seating • Membership Partner – in return for an exclusive member deal/s we will feature your logo on all member marketing materials & we will promote this deal on our website, newsletter and social media platforms. Version 1 October 2020 18 MACKAY CUTTERS CORPORATE HOSPITALITY

Entertain your clients, gather with staff, family and friends in one of our fully serviced corporate areas at all or any one of our home games.

We have a range of facilities available including • external corporate boxes (8 and 12 seats) – hospitality packages available • internal all-inclusive VIP lounge which provides the perfect networking opportunity, with corporate catering, bar & air-conditioned comfort • all-inclusive corporate suites (10 seats), includes corporate catering, stocked private beverage fridge & air-conditioned comfort

Version 1 October 2020 19 BUILDING YOUR NETWORK RETURN ON INVESTMENT

A partnership with the Mackay Cutters provides an extensive range of options in which to engage your most important clients and customers, or to provide staff reward or incentive. The Mackay Cutters have developed a calendar of engagement enabling you more options to use Rugby League as a tool to attract and entertain your clients and also offer additional partnership opportunities; including but not limited to:*

CHANGE THE INTRUST SUPER JUNIOR MACKAY MID MACKAY CUTTERS GAME MACKAY CUP GRAND MACKAY CUTTERS CUTTERS SEASON BUSINESS COMMUNITY CUTTERS FINAL CUTTERS ACADEMY TRIAL PROGRAMS – FUNCTION MEMBERS PRESENTATION PARTNER & CLUB COMMENCES GAMES CORPORATE CARE DAY QRL AWARDS NIGHT CHRISTMAS & CUTTERS CARE DINNER PARTY

MACKAY MACKAY ANNUAL LADS CUTTERS CUTTERS WOMEN IN SEASON PAPUA NEW SUPPORTERS LUNCH – CORPORATE WOMEN’S SEASON LEAGUE COMMENCES GUINEA TRIP TRIP – CHANGE THE FITNESS DEVELOPMENT LAUNCH EVENT CHARTER GAME FUND CHALLENGE! ACADEMY FUNCTION FLIGHT RAISER

* Events may change from season to season and are dependant on the QRL draw and stadium events. Version 1 October 2020 20 MACKAY CUTTERS PARTNER FAMILY

Version 1 October 2020 21 MACKAY CUTTERS.COM.AU

CONTACT Lianne Gee MANAGER | Business Operations M 0409 484 749 Version 1 October 2020 E [email protected] 22