Live Active Leisure Annual Achievement Report 2018 - 2019 Contents Our Vision: to Be the Provider of Choice in Perth and Kinross 04
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Live Active Leisure Annual Achievement Report 2018 - 2019 Contents Our Vision: To be the provider of choice in Perth and Kinross 04. 05. 08. for everyone to ‘live active’ lives. Chairperson’s Report Fitness Wellbeing 11. 12. 16. Plus Sport Bell’s Investment Our Year in Numbers 18. 20. 21. Corporate Perth City Highland Perthshire Strathearn 75% 305 Partners customer satisfaction (against a target of 215) 12 22. 24. 25. Sport Hubs Kinross Eastern Our People 603 Hours 46% of professional development Membership for Swimming Teachers Opened 26. 28. 30. Retention Rate Marketing Environment Looking Forward Live Active Leisure is a Company Limited by Guarantee, Registered Charity No. SC000175. This document is written and designed by Red String Ltd. Chairperson’s Report 04 05 The Wellbeing team continues to grow, Active Leisure is also working closely with with £60,000 secured towards staff the Gannochy Trust, to consider ways to posts and they have done some excellent improve Bell’s. It is testament to the hard work towards the Health and Social Care work and enthusiasm of staff, trustees, agenda, particularly the partnership work coaches and volunteers that we therefore £1.4m and advisory role we’ve held in the Care have so much to celebrate, and with these About Physical Activity initiative in the new capital schemes to look forward to, Membership Sales area. In addition the All Ability Cycling the future looks positive despite the short programme got a huge boost with the term budgetary concerns. (2.7% up year on year) new wheelchair bike thanks to £9,000 of “We are encouraged to see year additional fundraising. Mike Robinson, Chairperson. on year increases during these I was also delighted to see the heart- challenging economic times” warming response to the #PKThankYou campaign run by the Live Active Sport Paul Cromwell, CEO team - recognising the dedication of volunteers and coaches in the area by asking individuals to record a message of thanks for their club coaches. Their first Coaching Conference was also a great Membership Sales success. and Retention As on of the first Leisure Trusts in the UK to produce a carbon reduction plan, Membership over 2018-19 experienced s we continue to work in a climate it is also great to see continued progress an 8% increase, with a net additional 289 of austerity with continuing cuts in this area, with the launch of the DD members at April 1st 2019 compared A and increasing utility and other Environmental Champions and a reduction to April 1st 2018. This encouraging costs, pressures remain as great as ever, in CO2 emissions across the business by uplift saw the membership income up by and there are many challenges to address 47 tonnes over 24 £10,000 on budget to give membership to ensure Live Active Leisure is able to months . revenue of £1.4M, a figure that reflects a continue to deliver accessible, affordable, 2.7% increase on the previous year. quality sports and fitness. Within There is a very this context, it is especially gratifying positive recognition One of the Fitness Class Usages Continue to Grow During such challenging economic therefore to see such positive progress in from people at times this achievement is all the a number of areas of Live Active Leisure’s every level of the first Leisure he trend for class-based fitness We continued to build on our long-term more impressive and has been made operations. importance of active Trusts in the across all localities has continued partnership with Les Mills, with the new possible thanks to a combination of lifestyles, and the T to grow in 2018-19, with an agreement configured to improve the the aforementioned fitness provision Our commercial arm, Live Active Leisure crucial role they play impressive 10% increase on 2017-18 – provision across all venues, bringing enhancements; significant results from Trading Ltd, was still able to generate a in the overall health UK to produce which had grown by 8% on 2016-17. favourites such as BodyPump, CXWORX specific sales campaigns (see p26-27); small contribution back to the business of and wellbeing of a carbon and RPM to rural venues and new and improvements in the cancellation £10,000 over the period and this is thanks local people. As a This reflects industry-wide reportsprogrammes such as Barre and Sprint to and conversion process following the to the local businesses and organisations result, we have seen reduction plan around class-based fitness; consumer Perth City. recruitment of a dedicated Customer who choose to use Dewars Centre for their good progress on expectations have changed and people Sales Advisor. conferences, meetings and events. As the a small number of now want their fitness to be as much This commitment brings with it an economy faces further uncertainties in much needed capital about socialising and engaging with like- ongoing investment in the team, and an Based in the Marketing team office, and the year to come, this additional revenue projects. We invested minded peers as it is about health and additional 20 fitness training courses working directly with venues and the source will only become more and more more than £800,000 in improvements wellbeing. were undertaken by instructors across a Fitness Manager, this role is focused important. and repairs – most notably the roof of variety of different fitness programmes. on pro-actively selling memberships, Bell’s Sports Centre and the Strength and Of course, today’s customers are also converting cancellations, and improving There was a big uptake in Fitness Classes Conditioning Gym. The announcement of more value driven, and the Company has The Company also held its first Fitness retention. The estimated annual value across the venues, with the company up the pool and new facilities in Blairgowrie, worked hard over the past two years Development Day for venue management of the role is forecast to be £36,000 10% as a whole. This is due in no small way is a welcome signal. to improve the fitness class offering staff, focusing on the quality of our for the first year based on direct sales, to an extensive reshuffling of the fitness across the board. Significant programme fitness class programme from a customer retention of members and an improved programme both in terms of product and Working more closely than ever with changes across all areas have proven to service perspective, and the sustainability customer experience, and this figure is timings. It shows unequivocally that LAL colleagues within PKC, plans continue for be effective, with popular classes such as of it across all venues. predicted to grow as the role evolves is still very much at the heart of fitness in PH2O, after PKC helped fund and support kettlebells and yoga rolled out into new and improvements are made to our the lives of Perth & Kinross residents. a revision to the business case. Live areas and timeslots. membership journey. Les Mills Virtual: A Partnership Success Story s a company, Live Active Leisure is buzz leading up to us having this big committed to ensuring our brand global brand was huge. We launched A values are reinforced in all that we the partnership with BodyPump and Les Mills do. In order to do this, we look to all areas BodyCombat and it was an instant hit. ‘Virtual Class Programme’ of our business including the partners and Arlene actually led the very first class, and suppliers we choose to work with. she still teaches today – she’s gone from launched in Strathearn release 46 to release 110 with some of Community Campus in Jan One such partner is Les Mills, the global the long-standing Rodney customers!” fitness phenomenon established in 2019 with an investment Australia in 1968 that has built its brand on Today, Live Active Leisure is the largest of approximately £6000 quickly and easily implemented workouts, Les Mills provider in Perth and Kinross, made by the Company. designed by professionals and backed by offering the full range of RPM, Sprint, science. Hugely popular amongst fitness BodyPump, BodyBalance, BodyCombat, enthusiasts and beginners alike, it is Barre, BodyBalance, SH’BAM, CXWORX It recorded almost 1000 present in more than 100 countries, is and Grit. usages in Quarter 4. employed by some 20,000 clubs, and has Fitness Class Usage 140,000 instructors worldwide delivering Virtual classes are the newest addition (Jan - Mar 2019) classes. to our partnership, and were introduced at Bell’s Sports Centre in 2017 as part of the Les Mills RPM offering. A Virtual Company Wide: 10% up 144104 vs 131382 class combines Les Mills’ programmes At the end of March with technology to deliver all the social and motivational benefits of a class 2019, Bell’s Sports environment for customers, without the Centre and Strathearn Live Active Rodney: 9% up 46194 vs 42569 need for an instructor. Community Campus Bell’s Sports Centre: 3% up 20086 vs 19519 offered a combined 59 Ensuring continuity and sustainability Virtual classes each in the fitness class programme is a key North Inch Community Campus: 11% up 9942 vs 8965 week. focus for the Company, and Virtual allows us to do both. We can now provide more Perth Leisure Pool: 2% up 6981 vs 6815 opportunities for customers, with classes offered at times we wouldn’t normally Strathearn Community Campus: 16% up 21951 vs 18946 Live Active Leisure joined the brand in cover due to instructor availability. Live Active Blairgowrie: 32% up 15048 vs 11426 2005 when Live Active Rodney launched Les Mills BodyPump with release 46. The intention is to roll the Virtual model Live Active Highland: 25% up 8320 vs 6669 Graeme Lackie, Fitness Manager for the out across all localities, offering additional Company, remembers it well: classes at more flexible times.