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BRUNSWICK GROUP LLP 03 www.brunswickgroup.com/review INSIGHTS • INTERVIEWS • RESEARCH A JOURNAL OF COMMUNICATIONS AND CORPORATE RELATIONS m ISSUE THREE m WINTER 2010 • DIFFERENT TAKE mobilize everything Randall Stephenson’s strategy for AT&T high fidelity Sir Howard Stringer on steering Sony through turbulent times the women pushing boundaries in chinese media BRUNSWICK REVIEW – can you trust the numbers? – ... and what is trust anyway? asks nobel economist oliver williamson m ISSUE THREE Plus the power of infographics – avoiding résumé pitfalls – m antonio pappano: WINTER 2010 orchestral maneuvers Brunswick Group offices abu dhabi dubai london san francisco PO Box 77800 Gate Village Building 1 16 Lincoln’s Inn Fields One Front Street Level 1 Blue Building PO Box 506691 London WC2A 3ED Suite 1850 twofour54 Dubai International United Kingdom San Francisco, CA 94111 Abu Dhabi Financial Centre T: +44 20 7404 5959 USA United Arab Emirates Dubai F: +44 20 7831 2823 T: +1 415 671 7676 T: +971 2 401 2690 United Arab Emirates [email protected] F: +1 415 671 7677 [email protected] T: +971 4 365 8260 milan [email protected] F: +971 4 425 5792 beijing Via Solferino, 7 stockholm [email protected] 2605 Twin Towers (East) 20121 Milan Birger Jarlsgatan 15 B12 Jianguomenwai Avenue frankfurt Italy 111 45 Stockholm Beijing, 100022 Weißfrauenstraße 12-16 T: +39 02 9288 6200 Sweden China 60311 Frankfurt am Main F: +39 02 9288 6214 T: +46 8 410 32 180 T: +86 10 6566 2256 Germany [email protected] F: +46 8 611 00 56 F: +86 10 6566 3856 T: +49 69 2400 5510 new york [email protected] [email protected] F: +49 69 2400 5555 140 East 45th Street vienna [email protected] berlin 30th Floor Rotenturmstrasse 1 Taubenstraße 20-22 hong kong New York, NY 10017 Stephansplatz 10117 Berlin 22nd Floor, Onfem Tower USA 1010 Vienna Germany 29 Wyndham Street, Central T: +1 212 333 3810 Austria T: +49 30 2067 3360 Hong Kong SAR F: +1 212 333 3811 T: +43 1 907 65 10 F: +49 30 2067 3366 T: +852 3512 5000 [email protected] F: +43 1 907 65 10 40 [email protected] F: +852 2259 9008 paris [email protected] [email protected] brussels 10 Boulevard Haussman washington dc 27 Avenue Des Arts johannesburg 75009 Paris 1101 K Street, NW 1040 Brussels 23 Fricker Road France Suite 750 Belgium Illovo Boulevard, Illovo T: +33 1 53 96 83 83 Washington, DC 20005 T: +32 2 235 6511 Johannesburg F: +33 1 53 96 83 96 USA F: +32 2 235 6522 South Africa [email protected] T: +1 202 393 7337 [email protected] T: +27 11 502 7300 F: +1 202 898 1588 F: +27 11 268 5747 [email protected] [email protected] Brunswick is a corporate relations and communications consultancy. We provide informed advice at a senior level to businesses and other organizations around the world, helping them to address critical communications challenges that may affect their valuation, reputation or ability to achieve their ambitions. www.brunswickgroup.com Brunswick Group companies brunswick arts the lincoln centre 16 Lincoln’s Inn Fields 18 Lincoln’s Inn Fields London WC2A 3ED London WC2A 3ED United Kingdom United Kingdom T: +44 20 7936 1290 T: +44 20 7936 1300 F: +44 20 7936 1299 F: +44 20 7396 3535 [email protected] [email protected] www.brunswickarts.com www.thelincolncentre.co.uk editor design & production Brunswick Review is printed on Jackie Shorey Merchant Redeem 100% Recycled, made merchant trinity [email protected] www.merchant.co.uk using post-consumer waste fibres printed by and manufactured without the use 20 Lincoln’s Inn Fields 16 Lincoln’s Inn Fields project manager of any secondary bleaching. London WC2A 3ED London WC2A 3ED Regan Baillie St Ives Westerham Press United Kingdom United Kingdom [email protected] Copyright © Brunswick Group LLP 2010 T: +44 20 7242 1336 T: +44 20 7430 2249 feedback [email protected] F: +44 20 7831 4044 F: +44 20 7936 7677 [email protected] [email protected] www.merchant.co.uk www.trinitymc.com CONTRIBUTORS GUEST CONTRIBUTORS Sir David Tweedie Neville Richardson Oliver Williamson Heather McGregor Mei Yan Hu Shuli — chairman, — ceo, co-operative — us economist and — headhunter, financial — chief representative, — chief editor, international financial services nobel laureate times columnist viacom and managing caixin media accounting page 8 page 11 and professor, director, mtv page 18 standards board cass business school networks, china page 7 page 11 page 15 Rick Wartzman Howard Stringer Li Shufu Joshua Chaffin Tiffany Yuan Peppi Kiviniemi — executive director, — chairman, ceo — founder and — financial times — 21st century — dow jones drucker institute and president, chairman, geely page 36 business herald newswires page 20 sony corporation holding group; page 37 page 38 page 23 chairman,volvo cars page 31 Reinhard Hönighaus Randall Stephenson Colin Tweedy Prof Dr Martin Roth Tony Hall Rena M. DeSisto — financial times — chairman and ceo, — chairman, comité — director general, — ceo, royal opera — head of marketing & deutschland at&t européen pour staatliche house, london corporate affairs emea page 39 page 45 le rapprochement kunstsammlungen page 56 and global arts & heritage de l’economie et dresden executive, bank of de la culture; page 56 america merrill lynch ceo, arts & business page 57 page 55 Lisa Phillips Gianluca Comin David McCandless Tim Smith Paul Boykas Meg Brown — director, — executive vice- — writer, designer, — senior vice- — vice-president for — climate and new museum of president, external author, information president, walden global public sustainability contemporary art, relations, enel is beautiful asset management policy, pepsico analyst, citi new york page 58 page 66 page 72 page 73 investment research page 58 page 74 John Wilson Antonio Pappano Barbara Scalvini — director of — music director, — rare books corporate royal opera house, specialist, governance, london and bernard quaritch tiaa-cref the orchestra page 86 page 75 dell’accademia nazionale di santa cecilia, rome page 81 4 CONTENTS FEATURES DIFFERENT TAKE 06 41 81 standing guard for standards brunswick research orchestral maneuvers Sir David Tweedie on whether you can trust the Face time rather than Facebook still drives Antonio Pappano, Music Director at London’s numbers, and Neville Richardson on what can investment decisions Royal Opera House, on the art of conducting be learned about trust from mutual businesses 11 44 84 a calculated take on trust mobilize everything float like a butterfly, Heather McGregor talks to Nobel economist AT&T’s Chairman and CEO Randall Stephenson sting like a bee Oliver Williamson on whether trust has a role explains why conviction, capital and the right Tom Williams and Rob Pinker in business alliances are vital for success in the mobile world on communication in sport 14 50 85 hearing china’s voices after the deal devil in the detail Two inspiring women pushing the boundaries Gemma Hart and Cindy Leggett-Flynn on the Your résumé may reveal more than of the Chinese media industry: Viacom’s Mei Yan delicate art of bringing two companies together you realize, says Will Carnwath and Caixin Media’s Hu Shuli 20 54 86 follow the leader culture after the crunch figures of trust Rick Wartzman explains why being consistent, Cultural leaders and sponsors Colin Tweedy, Barbara Scalvini on how antiquarian books clear and reliable is the perfect antidote Dr Martin Roth, Tony Hall, Rena M. DeSisto, remind us of the risks of trust misplaced to these topsy-turvy times Lisa Phillips and Gianluca Comin on arts funding 22 60 90 high fidelity anatomy of an announcement critical moment Sir Howard Stringer, Sony Corporation’s first Richard Carpenter considers the impact of Nick Claydon remembers a communications non-Japanese CEO, discusses the importance social media on the way companies publish turning point of imagination, vision and trust their results and announcements 28 64 brunswick research show, then share Graeme Trayner and Maria Figueroa Küpçü Michelangelo Bendandi believes in the power explore the disconnect between behavior of providing information through pictures, while and belief for Rachelle Spero it’s all about sharing that data 30 70 custodian of a socially responsible scandinavian icon investing pays dividends Li Shufu on why trust was so important when acquiring How corporate responsibility is evolving by the quintessential Swedish brand, Volvo Cars Tim Smith, Paul Boykas, Meg Brown and John Wilson 34 76 analyzing the union greater than the Brussels-based journalists from the FT, 21st Century sum of its parts Business Herald, Dow Jones Newswires and FT Rupert Young, Alex Blake-Milton and Assheton Deutschland on how they report “the Europe story” Spiegelberg on the United Arab Emirates Brunswick Issue three 5 Review Winter 2010 STANDING GUARD FOR STANDARDS 6 can you trust the numbers? accounting standards exist to give investors confidence in the figures, but can you trust the standards? while a global economy demands unified standards, can such a thing really exist? facing tough questioning from Brunswick’s Andrew Garfield, the Chairman of the International Accounting Standards Board, Sir David Tweedie, believes so CONVERGENCE Repo 105” problem [the accounting device that helped Andrew Garfield: How much of a challenge do Lehman Brothers
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