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Brevard Lake Orange Osceola Seminole Sumter Volusia 2015 East Central Florida Comprehensive Economic Development Strategy Brevard Lake Orange Osceola Seminole Sumter Volusia This report was prepared by the East Central Florida Regional Planning Council under award number 048306904 from the U.S. Economic Development Administration, U.S. Department of Commerce "By leveraging resources across the Federal government and building on regional strengths, we'll improve business opportunities, enhance our nation's global economic competitiveness and create sustainable, 21st century jobs." - Gary Locke, Former Secretary of Commerce Breakbulk cargo vessel 2 Port Canaveral, Florida East Central Florida Comprehensive Economic Development Strategy Table of Contents 11 Background 39 CEDS Goals and Objectives 43 CEDS Plan of Action 47 Strategic Projects, Programs and Activities 63 Analysis of Economic Development Problems and Opportunities 79 Performance Measures and Six Pillars Indicators 81 Community and Private Sector Participation 85 Appendix 3 2015 EAST CENTRAL FLORIDA CEDS STRATEGY COMMITTEE Mike Aller Kathy Judkins Michelle Middleton Energy Florida Sumter Electric Cooperative Main Street Leasing Bradley Arnold Dale Ketcham Belinda Ortiz Kirkegard Sumter County Spaceport Research & City of Kissimmee Technology Institute Carey Beam Elizabeth Krekel Ken Peach Craig Technologies Central Florida Health Council of International Trade Office East Central Florida Jada Ciftci Pedro Leon Troy Post Sumter County Volusia County North Brevard Economic Economic Development Development Zone Dr. Diane Culpepper Michael Levine Rafael Ramirez Lake Tech Century 21 World Properties Halifax Health Mary-Stewart Droege Percy Luney Sherry Reeves City of Orlando Space Florida Manufacturers Association of Central Florida Stina D’Uva William A. Martin Jerry Ross West Orange Greater Osceola Partnership for National Entrepreneur Center Chamber of Commerce Greater Prosperity Beth Gitlin Jerry Mayes Robert E Salonen, CEcD WeVenture City of Deltona Florida Institute of Technology 2015 EAST CENTRAL FLORIDA CEDS STRATEGY COMMITTEE Joe Sarnovsky Seminole State College Edward Schons University of Central Florida Adam Sumner Lake County Economic Development 2015 CEDS GOVERNING BOARD Jose Alvarez Welton Cadwell William Graf Leigh Matusick Commissioner, Kissimmee Commissioner Ex-Officio Member Vice Mayor, DeLand Tri-County League of Cities Lake County SFWMD Volusia County League of Cities Andy Anderson Nancy Christman Cheryl Grieb David Mealor Commissioner Ex-Officio Member Commissioner Mayor, Lake Mary Brevard County SJRWMD Osceola County Tri - County League of Cities Jim Barfield Lee Constantine Michael Holland Bryan Nelson Commissioner Commissioner Commissioner, Eustis Commissioner Brevard County Seminole County Lake County League of Cities Orange County Scott Boyd Joyce Cusack John Horan Sean Parks Commissioner Councilwoman Commissioner Commissioner Orange County Volusia County Seminole County Lake County Gary Breeden Jason Davis Viviana Janer Jeff Prather Commissioner County Chair Commissioner Ex-Officio Member Sumter County Volusia County Osceola County FDEP Gary Bruhn Heather Garcia Laura Kelley Rocky Randels Mayor, Windermere Ex-Officio Member Executive Director Mayor, Cape Canaveral Tri-County League of Cities FDOT CFX Authority Space Coast League of Cities Don Burgess Russell Gibson John Lesman Jose A. Rivas Commissioner Ex-Officio Member Gubernatorial Appointee Gubernatorial Appointee Sumter County City of Sanford Seminole County Orange County 2015 CEDS GOVERNING BOARD Jill Rose Gubernatorial Appointee Orange County Patty Sheehan Commissioner City of Orlando EAST CENTRAL FLORIDA ECONOMIC DEVELOPMENT DISTRICT STAFF Hugh Harling, Jr., PE Executive Director Luis Nieves-Ruiz, AICP Economic Development Program Manager Andrew Russell Planner I Pegge Parker Administrative Assistant 6 List of Tables Table 1: Brevard County Major Employers (by # of employees) 14 Table 30: Voter Participation 108 Table 2: Lake County Major Employers (excluding retail and schools) 14 Table 31: Per Capita Income by County 109 Table 3: Orange County Major Employers (by # of employees) 15 Table 32: Persons Living in Poverty 109 Table 4: Osceola County Major Employers (by # of employees) 17 Table 5: Seminole County Major Employers (by # of employees) 18 Table 6: Volusia County Major Employers (by #of employees) 19 Table 7: Florida Sales Report Year End 2008 Single-Family, Existing Homes 24 Table 8: Florida Sales Report Year End 2009 Single-Family, Existing Homes 24 Table 9: Florida Sales Report Year End 2010 Single-Family, Existing Homes 24 Table 10: U.S. Census Population Data 25 Table 11: Where East Central Florida Residents lived One Year Ago, By Number 27 Table 12: Where East Central Florida Residents lived One Year Ago, By Percentage 27 Table 13: East Central Florida Commute Times 30 Table 14: East Central Florida Unemployment Rate, by County 36 Table 15: Estimated and Forcasted Percentage Growth in Per Capita 38 Income Table 16: East Central Florida Shift-Share Analysis 2011 64 Table 17: Regional Industry Sectors 68 Table 18: CEDS Strategy Committee Meeting Schedule 82 Table 19: CEDS Governing Board Presentation Schedule 82 Table 20: Average Annual Wage 90 Table 21: High School Graduation Rates 91 Table 22: 8th Grade Math Performance 92 Table 23: State Tax Collections by County 93 Table 24: Population Counts by County 94 Table 25 Annual Building Permits 95 Table 26: Vehicle Miles Travelled per Lane Mile 97 Table 27: Average Unemployment Rates by County 100 Table 28: Wages by Industry 101 Table 29: Registered Nonprofit Organizations by County 2011 107 8 East Central Florida Comprehensive Economic Development Strategy List of Figures Figure 1: East Central Florida Economic Development District 13 Figure 21: VOTRAN Bus 33 Figure 2: Orange County Convention Center Rooftop 14 Figure 22: Average Weekly Wages in Florida 34 Figure 3: G&T Conveyer Company, Lake County, FL 15 Figure 23: Volunteer Disaster Relief 35 Figure 4: Flying machine made with help from a UCF-sponsored business Figure 24: East Central Unemployment Rate by County 36 incubator in Winter Springs 16 Figure 25: Regional Growth In High Wage Jobs 37 Figure 5: Tupperware Brands Corporation, Osceola County, FL 17 Figure 26: Real Disposable Personal Income Per Capita Projected to 2020 38 Figure 6: Florida Hospital, Celebration, FL 17 Figure 27: Department of Economic Opportunity Regional Forum 45 Figure 7: Seminole County Trails System 18 Figure 28: VA Secretary Eric Shinseki at the site of the new Orlando VA Figure 8: Daytona Rising Complex, Daytona Beach, FL 19 Medical Center. 65 Figure 9: Committed and proposed conservation lands for East Central Figure 29: United Arts of Central Florida 65 Florida 20 Figure 30: 2010 Location Quotient Analysis 67 Figure 10: Eco-Tourism in East Central Florida 21 Figure 31: 2010 Locally Traded Industry Location Quotient 69 Figure 11: Map of projected sea level rise in the City of Satellite Beach 22 Figure 32: Education Profile 70 Figure 12: Orlando MSA Affordability Index 23 Figure 33 and 34: CEDS Strategy Committee Kick-Off Meeting 2011 71 Figure 13: Change in median sales price of homes in the Orlando Figure 35: Regional SWOT Survey Results 72 Metropolitan Statistical Area (MSA) from 2004 to 2010 25 Figure 36: Florida’s Aviation and Aerospace Cluster 73 Figure 14: The Annual Corporate 5k in downtown Orlando 26 Figure 37: Impact of Space in East Central Florida 74 Figure 15: Central Florida Projected Growth 26 Figure 38: Lake Nona Aerial Construction of UCF College of Medicine 75 Figure 16: 2006 Regional Roadways Level of Service 28 Figure 39: Two Arriflex 35mm Cameras at Full Sail University 76 Figure 17: 2050 Projected Regional Roadways Level of Service 29 Figure 40: Regional Innovation Cluster, Clean Tech and Energy 77 Figure 18: SunRail Line and Station Stops (Phase I and II) 31 Figures 41 and 42: CEDS Strategy Committee Meeting 82 Figure 19: LYNX in downtown Orlando, FL 32 Figure 20: Space Coast Area Transit 33 9 East Central Florida Comprehensive Economic Development Strategy 1 Background 11 Background What is a Comprehensive Economic Development Strategy? A Comprehensive Economic Development Strategy is designed to bring together the public and private sectors to create an economic roadmap to diversify the region’s economy. The CEDS should: • Analyze the regional economy • Serve as a guide for establishing regional goals and objectives • Develop and implement a regional plan of action • Identify investment priorities and funding sources The CEDS also: • Integrates a region’s human and physical capital planning in the service of economic development • Provides the flexibility to adapt the region to global economic conditions by fully utilizing its unique advantages to maximize economic opportunity for its residents by attracting the private investment that creates jobs for the region’s residents • Results from a continuing economic development planning process with broad-based and diverse public and private sector participation • Sets forth the goals and objectives necessary to solve the economic development problems of the region Finally, a CEDS provides a useful benchmark by which a regional economy can evaluate opportunities with other regions in the national economy (Source: U.S. Department of Commerce, Economic Development Administration). CEDS Strategy Committee A Strategy Committee was established to assist in the development and review of the CEDS and to offer advice and counsel to the Project Team. This Committee is comprised
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