THE NATIONAL MAGAZINE OF 2020 TEXAS

MEDIA KIT PRINT DIGITAL

SINCE 1973, Y’ALL SINCE 1973, LIVE EVENTS 2020 MEDIA KIT The Authority on Being Texan

ince 1973, Texas Monthly has been the indispensable S authority on being Texan, reaching millions each month across print, digital, and live events. Audiences in Texas and beyond trust the magazine for coverage and perspective that only Texas Monthly can provide.

WINNER OF FOURTEEN NATIONAL MAGAZINE AWARDS, TEXAS MONTHLY CONTINUES TO EXTEND ITS REPUTATION FOR EDITORIAL EXCELLENCE TO NEW AVENUES OF STORYTELLING. Indisputable Truth nº1

IS IMMENSE

Texas is the #2 consumer market in the United States. CREDIT: JAY B SAUCEDA B SAUCEDA JAY CREDIT: 2020 MEDIA KIT

TEXAS MONTHLY 2,695,000

VANITY FAIR 569,000 TRAVEL + LEISURE HARPER'S 661,000 BAZAAR 340,000

ESQUIRE 270,000

No One Reaches Texans Like Texas Monthly

Most magazines significantly under-deliver the Texas market. With a readership of almost 2.7 million of the most affluent, engaged and influential Texans, Texas Monthly is an essential part of any national media buy. Texas Monthly delivers more Texans than Vanity Fair, Travel + Leisure, Harper's Bazaar, and Esquire combined.

SOURCE: GFK MRI FALL 2019, PRINT+DIGITAL READERSHIP CREDIT: NICK SIMONITE 2020 MEDIA KIT

total monthly audience 13.1 Million*

READERSHIP PRINT/DIGITAL REPLICA 46% GROWTH IN TOTAL MONTHLY 2.695 Million WEB VISITORS IN THE PAST YEAR.

TEXASMONTHLY.COM MONTHLY UNIQUE VISITORS 1.5 Million

FACEBOOK MONTHLY REACH 5.1 Million

INSTAGRAM FOLLOWERS 259,000

TWITTER MONTHLY IMPRESSIONS Engaging Texans Across Platforms 3.4 Million

With an impressive total audience of 13.1 million people, Texas Monthly NEWSLETTER TOTAL SIGNUPS charges into 2020 with expanded cross-platform brand extensions that *13.1 MM USERS provide readers with more of what they want: amazing stories, videos, 151,241 >> 24 MM BRAND podcasts, live experiences, and the hard-to-capture feeling of being Texan—a IMPRESSIONS feeling only Texas Monthly can provide.

EVENT ANNUAL ATTENDANCE SOURCE: GFK MRI FALL 2019 PRINT+DIGITAL READERSHIP; WEBSITE USERS: MAR-MAY '19; FACEBOOK ORGANIC + PAID REACH: MAR-MAY '19; INSTAGRAM FOLLOWERS: MAY '19; 12,500 TWITTER IMPRESSIONS: MAR-MAY '19; HUBSPOT; APPLE NEWS Indisputable Truth nº2

HAS A WORLDWIDE IMPACT

If Texas were a country, it would have the 10th largest economy in the world. CREDIT: VICTORIA MILLNER VICTORIA CREDIT: 2020 MEDIA KIT

Texas Monthly audiences are diverse across platforms, enabling brands Total Audience Demographics to target Texans across the state.

READERS SITE SOCIAL EVENTS

2,695,000 1.5 Million 8.7 Million 12,500 SCOPE r e a d e r s m o n t h ly v i s i to r s m o n t h ly au d i e n c e a n n ua l at t e n d e es

MEDIAN 25–34 / 35–44 45–64 25–44 instagram 35–44 AGE facebook & twitter

MEDIAN $103,319 $82,353 $176k / $94k $143,000 HHI twitter facebook

GENDER 55% / 45% 57% / 43% 40% / 60% 53% / 47% m a l e f e m a l e m a l e f e m a l e m a l e f e m a l e m a l e f e m a l e

HOUSTON HOUSTON HOUSTON AUSTIN TOP MARKETS DFW DFW AUSTIN DFW AUSTIN AUSTIN DFW HOUSTON

SOURCE: GFK MRI FALL 2018 PRINT+DIGITAL READERSHIP; WEBSITE USERS: MAR - MAY '19; FACEBOOK ORGANIC + PAID REACH: MAR - MAY '19 ; INSTAGRAM FOLLOWERS: MAY '19; TWITTER IMPRESSIONS: MAR - MAY '19; QUANTCAST; APPLE NEWS Indisputable Truth nº3

ARE EVERYWHERE

Half of Texas Monthly's online traffic is fromout of state. 2020 MEDIA KIT

TRAVEL & OUTDOORS Destinations, Hospitality, Road Trips, Outdoor Adventure, Family

FOOD & DRINK Fine Dining, Cooking, Barbecue, Tacos, Bars, Beer/Wine/Spirits

STYLE & DESIGN Fashion, Interior Design, Shopping, Architecture, The Maker Movement

THE CULTURE Music, Letters, Screen, Visual Arts, Sports, Religion

NEWS & POLITICS Politics, Business, Crime & Justice, The Environment, Social Issues

CREDITS, CLOCKWISE Editorial Coverage BEING TEXAN FROM TOP RIGHT: THE VOORHEES; MARY The Texanist’s Fine Advice, Texas History, Texas Traditions Texas Monthly chronicles the state of Texas across print, digital, and live KANG; NICK CABRERA; LEANN MUELLER platforms. Align messaging near any of these seven verticals to create meaningful, natural ways to target audiences. LONGFORM STORYTELLING Narrative Nonfiction, Investigative Reporting, Personal Essays 2020 MEDIA KIT

ISSUE/ SPECIAL SECTION RUN OF BOOK MONTH SPECIAL SPECIAL SECTIONS FOCUS FEATURES AD CLOSE ART DUE AD CLOSE ART DUE 2020 Edit JANUARY Bumsteers + Best City Guide: Houston NOV NOV NOV NOV ON SALE 12/19/19 Things in Texas Taco; Medical/Health Innovations in Education 5 15 22 25 2019 2019 2019 2019

FEBRUARY BBQ; Business; DEC DEC DEC DEC Calendar Florida Billionaires Galveston Family Cruises 5 16 20 23 ON SALE 1/23/20 2019 2019 2019 2019

MARCH Medical/Health; JAN JAN JAN JAN Food + Dining Spring Travel ON SALE 2/20 Where to Eat Now 6 15 23 24

APRIL FEB FEB FEB FEB Taco (Big Feature); Business New Mexico • Super Lawyers ON SALE 3/19 SXSW 5 14 21 25

MAY Hunker Down BBQ; Medical/Health; Arkansas • Florida • Summer Travel MAR MAR MAR MAR ON SALE 4/16 Like A Texan Country Music 5 16 23 25

JUNE City Guide: Austin/Hillcountry APR APR APR APR Taco; Business Brené Brown Colorado • Texas Coast • Five Star Real Estate 2020 EVENTS ON SALE 5/21 6 15 23 24 JULY Best Game in Town MAY MAY MAY MAY Beachcomber BBQ; Medical/Health PRODUCED BY ON SALE 6/25 Super Doctors 5 15 22 25 TEXAS MONTHLY

AUGUST JUN JUN JUN JUN Newest Texans Taco; Business Five Star Wealth Management Q4 ON SALE 7/23 5 15 23 25 BBQ Fest Texas Monthly LIVE SEPTEMBER JUL JUL JUL JUL Houston Music BBQ; Medical/Health Fall Travel ON SALE 8/20 6 15 23 24 Q1 2021 Taco Fest OCTOBER Taco; Business; City Guide: San Antonio AUG AUG AUG AUG Hunting ON SALE 9/17 Country Music New Mexico • Super Lawyers 5 14 21 25

NOVEMBER BBQ; Medical/Health; SEP SEP SEP SEP 50 Best Tacos City Guide: Waco • Winter Travel ON SALE 10/15 Winter Travel 4 15 18 21

City Guide: Santa Fe DECEMBER User's Guide to OCT OCT OCT OCT Taco; Business Super Dentists AD CLOSE 9/4 ON SALE 11/19 5 15 23 23 Texas Super Doctors AD CLOSE 9/4

REV. 04/20 * INFORMATION IS SUBJECT TO CHANGE 360° ADVERTISING SOLUTIONS 2020 MEDIA KIT

Texas Monthly’s print solutions range from brand advertising to native storytelling with turnkey execution by the TM Studio. Print Texas Monthly’s subscriber base, in addition to custom book titles, guarantees access to a broad audience of Texans.

Brand Advertising Special Sections Native Content High Impact Units

See edit calendar See edit calendar Advertorial Bellyband • Barn Door for monthly topics. for schedule. Native Story Die Cut • Booklet Gatefold & More!

CUSTOM TITLES • Alcalde • Here is Houston • Visit Arlington • Best Companies • Houston ED Guide • VisitDallas

PUBLISHED BY • College Guide • Outdoor Annual • Visit San Antonio TEXAS MONTHLY • HEB • Texas Sports Facility Guide 360° ADVERTISING SOLUTIONS 2020 MEDIA KIT

Whether utilizing TexasMonthly.com to amplify brand messaging or as a way to achieve trackable goals, our advertising Digital solutions can be hyper-targeted and customized to any marketing plan. Display Advertising

Behavioral Targeting Geo or Content Targeting Programmatic Vertical Takeovers Custom Content Homepage Takeovers Editorial Feature Integration Sponsorships

Native Content & Video Sponsored Content Videos & Podcasts Series Visual Storytelling Features See edit calendar Custom Lists for ongoing digital editorial products. Sponsored Social

STATE OF TEXAS STYLE & DESIGN TRAVELING TEXAN EDITORIAL Daily Monthly SPONSOR Weekly EDITOR'S DESK POLITICS: ARMADILLO FROM OUR PARTNERS NEWSLETTERS Monthly Weekly NEWSLETTERS Weekly FOOD & DRINK TRAVEL: TRIP PLANNER Bi-Weekly Weekly * Sponsor Content listings available 360° ADVERTISING SOLUTIONS 2020 MEDIA KIT

Texas Monthly special events bring the magazine to life through curated travel experiences, food festivals, Experiential storytelling events, and more. Advertiser solutions include sponsorships, brand integration, and custom events.

Confirmed 2020 Events Texas Monthly SXSW Texas Monthly LIVE (multiple cities) BBQ Fest Edge: The Texas Monthly Festival

Advertister-Dependent Events Behind The Pit Fire & Smoke Issue Launch Parties TexPat Parties Custom Events PRINT & DIGITAL SPECIFICATIONS 2020 MEDIA KIT

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Editorial Newsletters • Copies of all images used in HTML GIF or Rich Media Newsletters State of Texas, Editor’s Desk, Food & JPEG formats only. 40K maximum file size. Drink, Armadillo, Style & Design Images must be named exactly as they appear in the HTML. RICH MEDIA REQUIREMENT NEWSLETTER MATERIALS REQUIRED FOR • Subject line (50 characters maximum) DAILY AND WEEKLY AD PLACEMENTS The advertiser or agency producing the rich media MATERIALS DEADLINES • Advertiser name creative needs to be Double-Click Studio certified. If Newsletter materials are due 2 weeks prior • Top Banner Ad 560x100 not certified, there may be an additional charge. The • Scheduled date of delivery to the run date entered on the advertising • Two (2) Premium Box Ads 300x250 Billboard, Premium Box, and Film Strip ad units can insertion order. • URL(s) include video, audio, and slideshows; see individual GIF or JPEG image formats only. 40K max file size All materials for HTML newsletters must be for all banners. URL required. Flash, rotating and descriptions for specs. If materials are not received by deadline, Texas provided 2 weeks before deploy date; any rich media not available. Monthly may either repeat the advertiser’s materials delivered later will be subject to a BRANDING most recent advertisement or publish nothing, rescheduled deploy date. charging advertiser and/or advertising agency Single Sponsored Newsletters Advertisers wanting an HTML newsletter must All ads must include advertiser branding in the form of for any reserved space. Special and/or custom advertiser name and/or logo. Ads that do not include From Our Partners, Traveling Texan notify Texas Monthly at time of closing so that programs may require more lead time. we can provide a zipped file containing our advertiser branding must be pre-approved by Texas MATERIALS REQUIRED FOR official newsletter header/footer materials. Monthly. Texas Monthly does not provide click-through BRANDING JPEG-ONLY NEWSLETTER information for ads served through third parties. Texas A zip or stuffed file containing materials is preferred; fixed newsletter size is 560x660; Monthly reserves the right to review and approve All ads must include advertiser branding • Image 560x660; GIF or JPEG formats only. images, copy, and click-through destinations of all ads in the form of advertiser name and/or logo. 100K max file size. note: if upon testing client-submitted html has problems, it will be returned to the featured on TexasMonthly.com. 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Flash, rotating and rich newsletter reporting from Campaign Monitor, JPEG-ONLY NEWSLETTER ADDITIONAL REQUIREMENTS AND INFORMATION media not available. and considers this to be the official reporting • Image 265x175; GIF or JPEG formats only; Advertiser is responsible for testing ads in all major browsers for all newsletter and related ad campaigns before submitting. Please add transparent background if banner MATERIALS REQUIRED FOR 20K max file size. Flash, rotating and rich where applicable. corners are rounded. Ads with a clear background or a background HTML NEWSLETTER media not available. the same color as the website page must have a one-pixel border. • 45 words of copy and a 10-word headline • Valid HTML or text file with standard HTML Linking URL and alt text are required for each ad unit. All ads ADDITIONAL REQUIREMENTS AND INFORMATION (including third party ads) must be tested for approval. Advertiser coding compatible with Internet Explorer 8.0 and • Copy supplied in excess of 45 words will be must resolve all problems with submitted files. A banner may not Please add transparent background if banner corners are up, and versions of Firefox, Chrome, Safari, and edited by Texas Monthly. produce audio without user initiation. Once audio begins, there rounded. Ads with a clear background or a background Outlook from 2007 on. • URL must be an obvious “pause” or “stop” button. Ads that expand the same color as the website page must have a one-pixel • We strongly recommend you test your HTML with on click or mouseover must have an obvious “close” button border. Linking URL and alt text are required for each ad a service such as Litmus (litmus.com) to ensure and retract when the mouse is not on the ad space. Ads should unit. All ads (including third-party ads) must be tested for maximum compatibility. , , or submit materials to not include fake form elements or other graphic symbols that approval. Ads should not include fake form elements or tags should not be included. Please mimic functionality which does not exist. All banners and other other graphic symbols that mimic functionality that does remember to use a CLOSE FORM tag when using [email protected] advertising, when clicked, must launch the linked site in a new not exist. All banners and other advertising, when clicked, forms in .html (i.e., . No CSS, no external browser window. must launch the linked site in a new browser window. or embedded style sheets, and no Javascript. CONTACTS 2020 MEDIA KIT

AUSTIN OFFICE HOUSTON OFFICE

JALAANE LEVI-GARZA, CINDY KERLEY chief revenue officer [email protected] [email protected] 713.871.1762 512.320.6974 LORNA JENNISCHE CAITLYN PERRY, vp of sales [email protected] [email protected] 713.871.1554 512.320.6982

CATHERINE CODY [email protected] MIDWEST REGION 512.320.6932 CHERYL SCHULDT DAVID DUNHAM [email protected] [email protected] 847.251.3483 512.320.6925

ELDA ARELLANO [email protected] NORTHEAST REGION 512.320.6917 CYNTHIA DONAHER KIM TODD [email protected] [email protected] 917.679.5506 512.320.6942 DALLAS OFFICE WEST COAST REGION KRISTIN BELT LIZ MULLIS, [email protected] national sales director 512.970.8139 [email protected] 817.888.7110 SOUTH EAST REGION MARY PAYNE [email protected] 214.871.7702 WHITNEY DICK [email protected] SUNDAY LEEK 954.493.7311 [email protected] 972.365.3666

CREDIT: DOROTHY HOOD GENERAL RATE CARD 2020 MEDIA KIT

BLACK & WHITE 1X 3X 6X 12X 18X

FULL $22,995 $22,420 $22,080 $21,620 $21,160 2/3 21,632 21,097 20,769 20,338 19,907 1/2 16,968 16,549 16,290 15,951 15,611 1/3 11,293 11,011 10,845 10,620 10,390

FOUR COLOR 1X 3X 6X 12X 18X

FULL $35,985 $35,090 $34,185 $33,290 $32,385 2/3 33,097 32,275 31,441 30,619 29,785 1/2 25,944 25,300 24,645 24,001 23,351 1/3 17,296 16,865 16,434 16,002 15,565

COVERS 1X 3X 6X 12X 18X ALL RATES ARE GROSS

COVER 2 $46,545 $45,385 $44,220 $43,055 $41,895 *Ratebase: 270,000

COVER 3 41,020 39,995 38,970 37,945 36,920 All information contained in the Texas Monthly COVER 4 49,660 48,420 47,180 45,940 44,695 ratecard is hereby incorporated by reference into this ratesheet. SUPPLEMENTAL RATE INFORMATION 2020 MEDIA KIT

ISSUE AND CLOSING DATES No cash rebates will be made. Orders accepted are subject to rate and (c) display publicly and distribute the advertisements as constitute the entire agreement between such parties with respect change with notice by Publisher prior to closing date of effective incorporated into the media listed in subparagraph (a). Advertiser to the publication of advertisements and shall supersede any and FREQUENCY Texas Monthly is published each month and is on issue. Orders containing incorrect rates or conditions will be and/or advertising agency warrant that advertiser owns all rights all prior written or oral agreements or understandings between sale the last week of the month prior to issue date. The magazine inserted and charged the regular scheduled rates. Such errors will in and to the advertisements submitted for publication, including the parties. All terms and conditions stated under heading Texas is mailed to subscribers the third week of the month prior to be considered as clerical only. copyrights, and the advertisements do not violate any applicable Monthly in current issue of Consumer Magazine Rates and issue date. state or federal trade regulation and do not invade the privacy Data, published by Standard Rate and Data Service, Inc., are AGENCY All advertisements are published for the benefit of rights of any person or libel any person. When advertisements incorporated by reference into this Rate Card. CLOSING DATE 23rd of second month preceding issue date. advertiser and advertising agency, and each of them is jointly and containing the names, pictures, and/or testimonials of persons are When normal closing date falls on a Saturday, Sunday, or non- severally liable for all charges. submitted for publication, the order or request for the publication 8. The advertising agency and the advertiser assume and agree business day, issue closes the preceding business day. thereof shall be deemed a representation by the advertiser and/ to pay the charges, including any applicable tax, for advertising BILLING Payment in U.S. dollars, including any applicable tax, or advertising agency that they have obtained the written consent published at their direction. Invoices shall be sent, at Publisher’s SPACE ORDERS Due in writing on or before the closing date. due at Publisher’s Dropbox in Dallas, TX, within 30 days of date for the use in the advertisement of the name, picture, and/or option, to the agency or the advertiser. of invoice. Any error in billing is binding upon advertiser and/or testimonial of any such person or the consent of his administrator, CANCELLATIONS Neither advertiser, advertising agency, nor advertising agency unless Publisher receives written notice of the executor, heirs, or assigns. In consideration of the Publisher’s 9. Publisher reserves the right to cancel the contract at any time their agents may cancel after the closing date. No cancellations, error within such 30-day period. acceptance of any advertisements for publication, advertiser and upon default by agency or advertiser in the payment of invoices. changes, or insertion orders will be accepted after the closing date. advertising agency shall, jointly and severally, indemnify and hold In the event of such cancellation, charges for all advertising shall Orders for covers, bind-in-cards, and inserts may not be canceled CREDIT Payment is to be made in advance, unless credit is the Publisher or President harmless from and against any loss or become immediately due and payable by the agency. Furthermore, less than 30 days preceding the closing date. 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LIMITS OF LIABILITY Publisher’s liability for failure to publish the 4. The Publisher shall not be liable for failure to publish or © 2020 Texas Monthly advertisement or any error in the advertisement shall be limited to distribute all or any part of any issue because of labor disputes, SUPPLEMENTAL INFORMATION a “make good” in the next available issue. accidents, fires, acts of God, or any other circumstances beyond the Publisher’s control. In all cases, Publisher’s liability for failure SECOND COLORS Process Magenta, Cyan, and Yellow are JURISDICTION AND VENUE Jurisdiction and venue for any to publish an advertisement or for any error or mistake made by standard. PMS inks also available; prices on request. litigation ensuing from advertising placed in Texas Monthly shall Publisher in any advertisement shall be limited to a refund of all properly lie in Travis County, Texas. The advertising services or part of the amount paid for the publication of the particular SPECIAL POSITION Orders specifying positions other than those offered in this Rate Card are performable in Travis County, Texas. advertisement in question. known as designated positions are accepted only on a request basis, based upon availability and subject to the right of the 1. The Publisher or President will accept requests to make changes In no event shall the Publisher be liable for any resulting or in Publisher to determine actual positions. at its discretion but is not responsible for any errors in any consequential damages resulting from such failure to publish or revisions made by the Publisher, nor is the Publisher responsible mistake. This limitation of liability shall apply even if the failure to INSERTS Special rates apply for supplied inserts, insert cards, for errors in advertising materials supplied by the advertiser or its publish or mistake was solely the fault of the Publisher. gatefolds, and special units. Prices and availability on request. agent. The Publisher reserves the right to make such modifications to the advertiser’s submitted files as are necessary to bring them 5. All orders are subject to Publisher’s acceptance in Austin, Texas. COMMISSION 15% of gross billings to advertising agencies. into compliance with the magazine’s current specifications and is Publisher reserves the right to reject or cancel any advertising No commission on print, digital, or event production charges. not responsible for any errors resulting from this modification. for any reason at any time, including, but not limited to, any Commission not allowed on billings turned over for collection. advertisement that in the opinion of the Publisher does not 2. All advertisements are accepted and published by the Publisher conform to the editorial or graphic standards of the publication. upon the representation that advertiser and/or advertising agency are authorized to publish the entire contents and subject matter 6. All advertisements must be clearly and prominently identified CONTRACT REGULATIONS thereof. This includes but is not limited to the rights to (a) convert by a trademark and/or the signature of the advertiser. The word advertisements between digital formats and incorporate the “Advertisement” in 9-point type or larger shall be printed at the CONTRACT YEAR Advertising must be inserted within 1 year of advertisements into Publisher’s digital products, which may be top of advertisements that in the opinion of the Publisher might be first insertion to earn a frequency discount. An advertiser who published on an online network and in so doing, to modify, alter, confused with editorial pages. does not complete a committed schedule will be subject to short and edit the advertisements as Publisher deems appropriate; (b) rate. Credits earned by increasing frequency during a contract year reproduce the advertisements for publication and distribution in 7. This Rate Card and the terms of any written advertising contract will be applied toward future billing for space. the forms, manners, and media listed in subparagraph (a) above; between Publisher and advertiser and/or advertising agency shall