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Business Plan June/July 2011

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Business Plan June/July 2011 Business Plan June/July 2011 Presented by David Fishof | 126 S Poinsettia Place Los Angeles, CA 90046 | 888.762.2263 Preliminary Considerations • This document has been prepared by RRFC Enterprises, LLC and is being given to you solely for your preliminary information on a confidential basis and neither it nor its contents may be reproduced, redistributed, passed on or disclosed in whole or in part to any other person without the express written consent of RRFC Enterprises, LLC. • Neither RRFC Enterprises, LLC nor any of its affiliates makes any representation or warranty, express or implied, regarding the information contained in this presentation and makes no representation, guaranty or warranty about the rates of return, if an, that an investment in RRFC Enterprises, LLC will generate. Without limiting the generality of the foregoing, we particularly note that we make no representation or warranty as to the attainability of the projections included herewith and that the actual historical financial performance of RRFC Enterprises, LLC has been substantially less favorable than the performance anticipated in such projections. Moreover, in the past the company’s financial performance has been substantially less favorable than it was projected to be. Copies of the historical financial statements of RRFC Enterprises, LLC will be provided to you upon request and both the company and its independent accountants will be pleased to discuss with you any questions or comments you may have with respect to such financial statements, this business plan or anything else related to the company, its business or future prospects or your possible investment in the company. Further, it is assumed that prior to making any investment in RRFC Enterprises, LLC, you will obtain the input and advice of your own independent advisers and consultants, including but not limited to investment, tax, legal and accounting advisors. • U.S. Internal Revenue Service (IRS) Circular 230 Notice: To ensure compliance with requirements imposed by the IRS, we inform you that any U.S. tax advice contained in this communication (including any attachments) is not intended or written to be used, and cannot be used, for the purpose of (i) avoiding penalties under the U.S. Internal Revenue Code or (ii) promoting, marketing or recommending to another party any transaction or matter addressed herein. Private & Confidential Page 2 The Company (RRFC Enterprises) is looking to raise $1,500,000 in exchange for a 6% equity interest in the Company in order to implement a strategy that we believe can take the Rock ‘n Roll Fantasy Camp (RRFC) business to the next level in terms of revenue potential, profitability, and brand value. In addition to the equity interest received for an investment in RRFC, investors shall receive annual Rock ‘n Roll Fantasy Camp “credits” valued at up to 10% of invested capital for a period of 5 years. RRFC has developed a growth strategy that will leverage recent momentum and success along with the opportunity to create a permanent location ideally situated in Los Angeles. With the proposed infusion of capital, RRFC will open and operate a flagship property in Los Angeles that will facilitate the growth of its successful core business activities, generate profitable new business opportunities, and serve as its corporate headquarters. RRFC understands that the realization of this next phase of business growth will require the addition of key internal personnel and plans to address these anticipated needs accordingly. RRFC’s initial priority will be the addition of marketing and sales executives. These individuals will be carefully selected to assure that they possess the appropriate vision and experience to realize the corporate growth strategy envisioned by RRFC CEO David Fishof. We believe the timing is ripe for the implementation of RRFC’s growth strategy: 1) current RRFC brand momentum is strong – filming of the 2nd season of the hit reality TV show produced by Mark Burnett was recently completed and will air Fall 2011; 2) RRFC is currently featured in major national television ad campaign with Citi cards, and has had a recent string of press including Nightline, the New York Times, and the Wall Street Journal; and 3) RRFC’s core business has reached an inflexion point – steady growth in Camp popularity justifies the opening of Rock ‘n’ Roll Fantasy Camp Schools that are affordable and more accessible to a broader customer base. Based on this business plan, RRFC expects to be well positioned for an exit event within the next 5 years. Private & Confidential Page 3 Executive Summary: RRFC Overview In its 14th year of existence, RRFC Enterprises, Inc. (“RRFC Enterprises” or the “Company”) is a profitable and growing, unique live entertainment and media company that was organized as the parent company of Rock ‘n’ Roll Fantasy Camp (“RRFC” or the “Camp”). The RRFC Enterprises mission is to deliver a powerful, unique interactive music experience where real people play and bond with rock & roll legends and change people’s lives in the process. The Company achieves its mission through its two operating divisions: the Live Division and the Content Division. The Live Division currently offers three, four and five day Camps (“Full Camp”), a one- day “Touring Camp,” and a one-day or two-day corporate camp program for off-sites, corporate development, corporate parties, sales incentives/bonuses and customer appreciation (“Corporate Camp”). The Camps are the Company’s high-end, flagship products. Campers of all types get an opportunity to become rock stars during Camp by jamming in a rock ‘n’ roll music environment while playing with famous rock legends. Camp counselors are rock stars that train the campers. Rock stars that participate in RRFC have achieved success in the Music Industry through hit records, worldwide tours, and hit television series. The Camps include guest appearances by rock legends and industry leaders. Each Full Camp culminates in a recording session and live performance with rock legends in a major concert venue. Over 200 Rock legends have participated in RRFC including: • Roger Daltrey of The Who • Bret Michaels of Poison • Steven Tyler of Aerosmith • Sammy Hagar of Van Halen • Tommy Lee of Motley Crue • Slash of Guns N’ Roses and Velvet Revolver • Paul Stanley of KISS • Joe Walsh of The Eagles • Brian Wilson of The Beach Boys • Bill Wyman of The Rolling Stones • Jack Bruce of Cream • Dickey Betts of The Allman Brothers Band • Meatloaf Private & Confidential Page 4 The Content Division includes TV series and specials, online community, film, merchandise, digital revenue, training and educational materials, DVDs, CDs, photos and memorabilia. Rock ‘n’ Roll Fantasy Camp TV Reality Series on VH1 Classic. The hit reality television series that focuses on the Rock ‘n’ Roll Fantasy Camp experience debuted on VH1 Classic (100 million households) in October 2010 and filming of Season 2, featuring Sammy Hagar and Paul Stanley, recently completed filming and is set to air in September 2011. Rock ‘n’ Roll Fantasy Camp Season 1 on VH1 Classic was the highest rated original series in VH1 Classic history. The series is produced by the Emmy award winning television producer Mark Burnett (Survivor, The Celebrity Apprentice, The Contender, The Voice, Shark Tank, etc.). Season 1 featured Poison’s Bret Michaels and other rock stars including Michael Anthony and Ace Frehley. The show’s format places 15 people in three bands to compete for the best band of the week. Viacom is considering moving the show from VH1 Classic to its larger VH1 network. RRFC Origins RRFC was first introduced in 1997 by David Fishof, an internationally recognized entertainment producer who among other notable achievements was responsible for reuniting the ‘Monkees’ and introducing them to a new generation of MTV fans with a global tour in 1986. Fishof also conceived, created and produced Ringo Starr’s All Starr Band tours, Dirty Dancing Live Tour, American Gladiator Live Arena Tour, Dick Clark’s American Bandstand Tour and was a sports agent representing major athletes from the NFL and MLB. Fishof developed RRFC while he was on tour with Ringo Starr and The All Starr Band and wanted to share this opportunity with other rock music aficionados. RRFC has received significant media coverage, including multiple features on all three U.S. broadcast network morning shows. The impact of media coverage, reaching millions of people within RRFC’s target demographic, has been a large source of business opportunities and marketing alliances, and has helped RRFC establish its brand in the marketplace. RRFC intends to promote its brand promise in all marketing messages: Entertainment, Education, Interactivity and Inspiration. Private & Confidential Page 5 RRFC Business Plan: RRFC Growth Strategy – Establishment of Flagship Permanent Location A permanent Rock ‘n’ Roll Fantasy Camp in Los Angeles, California will provide a home and destination for rock n’ roll fans from around the world. RRFC has attracted participants from all around the United States, Canada, and the world. As the TV show airs in new markets, RRFC can expect to become a worldwide destination. In addition to the US market, the series currently airs in Canada and will expand globally to Japan, Germany, Italy and other countries. The draw of RRFC in Los Angeles is the actual fantasy camp where ordinary people learn, jam, record and perform with rock stars. RRFC’s permanent location in Los Angeles builds on the successful RRFC model launched by David Fishof in 1997. RRFC’s proposed flagship property will be located near LAX and Burbank airports and the homes of many rock stars. The weather is perfect to attract campers from around the world. A central driver of RRFC’s growth strategy will be a focus on operating one Fantasy Camp per month at the new flagship property.
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