Ahaa Directory 2016.Pdf

2016 CREDITS

The 2016 edition of the AHAA Hispanic Market Guide was produced by AHAA: The Voice of Hispanic Marketing.

EDITORIAL Managing Editor | Horacio Gavilán Associate Editor | Fulvia Lee Special thanks to Big Voice Communications

Sales by HispanicAd.com

THANKS TO OUR ADVERTISERS: Acento Alma Azteca America C-Com Group, Inc. Casanova Pendrill d expósito & Partners LLC Dieste, Inc. Fox Deportes Lopez Negrete Communications, Inc. NBCUniversal Orci Pinta República, LLC Richards/Lerma

No part of this publication may be reproduced or transmitted in any form or by any means sorted in any information storage and retrieval system without prior written permission of AHAA.

2 2016 AHAA HISPANIC MARKET GUIDE TABLE OF CONTENTS

INTRODUCTION 4 Demographics 5 Media 6 Marketers 12

ABOUT AHAA 14 AHAA BOARD OF DIRECTORS 15 MARKETING & COMMUNICATIONS COMPANY MEMBERS Company Members from A to Z 17 Company Listing By Region 78 Company Listing By Specialty 78 Company Listing By Sector 80

MEMBERS BY CATEGORY 82 Research Companies Production Companies Internet Companies Radio, Television & Cable Networks Magazines Representation Firms

2016 AHAA HISPANIC MARKET GUIDE 3 INTRODUCTION

2015 was a big year for Hispanic Marketing. We saw the greatest increase against Hispanic ad spending, where companies shifted their English media dollars to Hispanic-dedicated efforts – in other words, the brands who saw the greatest ROI led with Hispanic insights. That’s why it is crucial to have the right partners to create the campaigns that resonate with this burgeoning market. This 2016 AHAA Hispanic Market Guide will provide you with the list of companies with trusted Hispanic marketing expertise, as well as relevant Hispanic demographic, media and marketing information.

Why pick an AHAA member? • Our roster is a who’s who of marketing elite and legacy practitioners. • AHAA members have proven track records of parlaying powerful cultural insights, deeply relevant messaging and creative strategies into game- changing, award-winning multicultural campaigns for big brands, including Toyota, Clorox, Wal-Mart, Milk (California Milk Processors Board) and Allstate, to name a few.

We have a 20-year legacy AHAA: The Voice of Hispanic Marketing is the national trade organization representing 45,000 marketing, research and media executives who have trusted Hispanic expertise. For 20 years, we have championed the Hispanic Market in corporate boardrooms and advocated for increased investment in multicultural marketing strategies – all while ensuring that experts with trusted Hispanic expertise were at the forefront of this discussion. Our efforts have been chronicled in the annals of history by being featured in the Smithsonian’s Museum of American History.

We see the future Our marketplace is increasingly diverse, mobile, entrepreneurial and innovative with Hispanics leading the charge. At AHAA, we have our finger on the pulse of the latest multicultural research to help predict the next big cultural trend and demographic shift. Through our education efforts, we parlay these insights into business-building marketing strategies that help grow the Hispanic Marketing industry and deliver ROI to top U.S. brands.

We believe every brand should be a Hispanic marketer Through our thought leadership initiatives and groundbreaking research, we have helped organizations gain market share, increase revenue and grow profits by leading with Hispanic insights and creating powerful, relevant and creative campaigns that hit the bullseye with today’s complex consumer.

For more information, please visit www.ahaa.org. Follow us on Twitter at @ahaa and on Facebook!

4 2016 AHAA HISPANIC MARKET GUIDE DEMOGRAPHICS Household

Hispanic Breakdown by Age 150

120

Upscale Latinos, representing households earning between $40-100K a year, are the most upwardly mobile segment and account for 40 percent of Hispanic buying power.

2016 AHAA HISPANIC MARKET GUIDE 5 MEDIA Top Hispanic DMAs

6 2016 AHAA HISPANIC MARKET GUIDE HispanicHispanic DMAs DMAs sorted sorted by highest by highest percentage percentage of Hispanics of Hispanics

Hispanic DMA Rank Market of Population 1. Harlingen/Weslaco/Brownsville/McAllen DMA 88% 391 2. El Paso DMA 74% 328 3. San Antonio DMA 52% 230 4. Fresno/Visalia DMA 50% 222 5. Miami/Ft. Lauderdale DMA 49% 215 6. Los Angeles DMA 42% 185 7. Albuquerque/Santa Fe DMA 40% 175 8. Houston DMA 33% 145 9. San Diego DMA 29% 130 10. Austin DMA 27% 119 11. Las Vegas DMA 26% 115 12. Phoenix DMA 25% 109 13. Dallas/Fort Worth DMA 24% 106 14. Sacramento/Stockton/Modesto DMA 24% 105 15. New York DMA 22% 97 16. San Francisco/Oakland/San Jose DMA 21% 94 17. Chicago DMA 19% 82 18. Orlando/Daytona Beach/Melbourne DMA 18% 80 19. Denver DMA 18% 79 20. Tampa/St. Petersburg DMA 14% 64 21. Washington, D.C. DMA 12% 54 22. Atlanta DMA 10% 42 23. Philadelphia DMA 9% 41 24. Boston DMA 8% 34

2016 AHAA HISPANIC MARKET GUIDE 7 Media Consumption by Ethnicity Weekly Hours: Minutes of Usage By Ethnicity & Race

8 2016 AHAA HISPANIC MARKET GUIDE Hispanics spend the most time using their smartphones.

8:55 2:35 9:49 2:47 11:51 1:36 8:07 1:49 Tablet (App+Web) Tablet Smartphone (App+Web) 0 2 4 6 8 10 12 0.0 0.5 1.0 1.5 2.0 2.5

:11 :18 :28 :17 :35 :06 :28 :13 Smartphone Video Tablet Video Tablet 0.00 0.05 0.10 0.15 0.20 0.25 0.30 0.35 0.00 0.05 0.10 0.15 0.20

:42 :17 :40 :15 1:07 :09 :33 :09 Smartphone Audio Streaming Tablet Tablet Audio Streaming 0.0 0.2 0.4 0.6 0.8 1.0 1.2 0.00 0.05 0.10 0.15 0.20

2:39 :46 2:39 :46 3:34 :29 2:14 :22 Smartphone Social Network 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 Social Network Tablet 0.0 0.1 0.2 0.3 0.4 0.5

2016 AHAA HISPANIC MARKET GUIDE 9 Top 25 Hispanic Print Publications Top 25 Hispanic Print Publications

Outlet Media Type Circulation

1 Fútbol Mundial Magazine 949,123 2 Vista Magazine 900,000 3 Ser Padres Magazine 858,794 4 Ser Padres Bebe Magazine 609,040 5 Siempre Mujer Magazine 558,977 6 People en Español Magazine 545,667 7 Vanidades Magazine 519,116 8 Ser Padres Espera Magazine 515,000 9 El Clasiﬁcado Community Newspaper 500,000 10 TV y Novelas U.S.A. Magazine 341,535 11 Constru-Guía al Día Magazine 318,000 12 Glamour Latinoamerica Magazine 312,628 13 El Especial Community Newspaper 295,000 14 El Aviso Community Newspaper 275,000 15 Impacto USA Community Newspaper 250,000 16 American Airlines Nexos Magazine 212,008 17 La Informacion Newspapers Community Newspaper 200,000 18 Lawndale News Community Newspaper 192,200 19 El Tejano Hispanic Community Monthly Magazine Magazine 185,000 20 Vida en el Valle Community Newspaper 172,000 21 FAMA Magazine 163,827 22 La Raza Community Newspaper 153,660 23 Hoy Community Newspaper 140,000 24 Semana News Community Newspaper 130,252 25 The Catholic Sun Community Newspaper 120,812

10 2016 AHAA HISPANIC MARKET GUIDE Hispanic Internet / App Usage

2016 AHAA HISPANIC MARKET GUIDE 11 MARKETERS Total Media Spend

According to the AHAA 2015 Ad Allocation Report, the top 500 U.S. marketers are currently allocating about 8.4 percent of their overall ad spend to Hispanic dedicated efforts up from 5.5 percent in 2010. Over the past five years, the top 500 advertisers boosted their spending in Hispanic targeted media by 63 percent or $2.7 billion from $4.3 billion in 2010 to $7.1 billion. The top 500 advertisers boosted their average spending from $9 million in Hispanic targeted media in 2010 to $14 million now. The growth is led by the Best-In-Class marketers who allocate more than 14.2 percent of their ad dollars to Hispanic dedicated efforts in Spanish/ bilingual media. The number of these elite companies more than doubled from 29 to 68 companies spending a hefty $3.5 billion this year. This group accounts for 63 percent of the total Spanish/bilingual media spending increase. These marketers each spend on average $52 million in Hispanic advertising nearly 4 times the average of the U.S. top 500 advertisers. The second tier of leading companies who assign 6.4-14.2 percent of their marketing budget to Hispanic dedicated efforts increased from 58 to 94 companies. This group accounts for 37 percent of the spending increase. Together the top two tiers of advertisers have almost doubled from 87-162 companies and they represent 100 percent of the growth of spending in Hispanic dedicated media. Companies like Nissan, Toyota, Wal-Mart, Target, Lowes, Verizon, AT&T, Ruby Tuesday and Wellpoint have strengthened their investment and share of overall ad spend to Hispanic dedicated media.

Big Spenders Big Results $ • Shifting English media dollars to • CPG and retail companies among the • While overall Financial-Insurance ad Hispanic directly leads to Total Market top 500 U.S. advertisers increased spend among the top 500 advertisers growth in the Auto sector category. A their Hispanic media spend by a increased by 20% from $5.3Bn to ﬁve-point allocation shift from English staggering 67 percent during 2010 to $6.4Bn from 2010 to 2014, marketers to Hispanic media resulted in a growth 2014. In fact, the study revealed that increased Hispanic Media Ad Spend at acceleration of nine points in Total shifts from English to Hispanic media twice the rate, jumping 39% from Market annual revenue. explain 28 percent of CPG/Retail $253M to $352M. companies’ acceleration in topline • The automotive category increased its revenue growth from 2010 to 2014. • Hispanic Media allocation increased ad spend in Hispanic media by $700 to 5.5% of all US top 500 marketers’ million – a massive 163 percent • The mean Hispanic Ad Spend by ad spend from 4.7% in 2010. compared to a 30 percent increase in CPG/Retailers companies increased English Media since 2010. 74% increase from $12.6M in 2010 • English Media Ad Spend increased by to $21.9M in 2014. 20% from $5.1Bn in 2010 to $6.1Bn • The total category currently invests $1.1 in 2014 billion against Hispanic-dedicated • The CPG/Retailers category allocation eﬀorts with the average auto company to Hispanic dedicated media, among augmenting its Hispanic media spend the Top 500 U.S. Advertisers, by 156 percent, to $26 million – in increased to 6.3% in 2010 and nearly other words, this sector doubled the 11% in 2014. average Hispanic allocation percentage to 8.4 percent in four years. Automotive CPG/Retail Financial Services/Insurance

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12 2016 AHAA HISPANIC MARKET GUIDE Rising Investors

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Opportunity is Knocking

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2016 AHAA HISPANIC MARKET GUIDE 13 ABOUT AHAA

AHAA is the only national trade organization representing the entire Hispanic marketing, advertising, communications AHAA HEADQUARTERS and media industry. For almost 20 years, we have 8280 Willow Oaks Corporate Drive championed the Hispanic Market in corporate boardrooms Suite 600 and advocated for increased investment in multicultural Fairfax, VA 22031 marketing strategies – all while ensuring that experts with Phone: 703 745-5531 trusted Hispanic expertise were at the forefront of this Fax: 703 745-5531 discussion. Email: [email protected] www.ahaa.org We bring Hispanic inspiration and innovation to every marketer in the U.S. www.facebook.com/ We have taken a leadership role in the definition and AssociationofHispanicAdvertisingAgencies correct implementation of Total Market Strategy, analyzing www.twitter.com/AHAA the positive Hispanic return on investment for numerous categories, and advocating for improved ROI measurement and modeling.

We believe every brand should be a Hispanic marketer. Through our thought leadership initiatives and groundbreaking research, we have helped organizations gain market share, increase revenue and grow profits by reaching and connecting with America’s Hispanic consumers. As such, our association has grown to represent more than 45,000 marketing, research and media executives who have trusted Hispanic expertise.

How do we do this? 1. By advancing and evolving the role of Hispanic Marketing – and educating the industry on true Total Market practices. 2. By providing best-in-class strategies, impactful research and professional training. 3. By putting our members first.

For more information, please visit http://www.ahaa.org. Follow us on Twitter at @ahaa and check out our #ahaafuture hashtag!

14 2016 AHAA HISPANIC MARKET GUIDE AHAA BOARD OF DIRECTORS

CHAIR Isaac Mizrahi MEMBER EMERITUS Linda Lane González Co President & Chief Operating (EX-OFFICIO) President Officer Hector Orcí viva partnership, Inc. Alma Co-Founder and Chairman Miami, FL Coconut Grove, FL Orcí Santa Monica, CA IMMEDIATE PAST CHAIR Leo Olper Aldo Quevedo Business Development and Horacio Gavilán Principal and Creative Director Integration Officer Executive Director Richards/Lerma d expósito & Partners LLC Dallas, TX New York, NY

TREASURER Roberto Orcí Gabriela Alcántara-Díaz President and CEO Founder and President Acento Semilla AD, Inc. Santa Monica, CA Miami, FL Borja Pérez DIRECTORS SVP, Digital & Social Media Al Aguilar NBCUniversal/Telemundo Chairman/Chief Creative Officer Hialeah, FL Creative Civilization - An Aguilar/ Girard Agency Roberto Ruiz San Antonio, TX Executive Vice President, Strategy and Insights Carla Eboli Univision Chief Marketing Officer New York, NY Dieste, Inc. Dallas, TX Isabella Sánchez Vice President, Media Integration Danielle Gonzáles Zubi Advertising EVP, Managing Director Coral Gables, FL Starcom Chicago, IL Carlos Santiago President & CEO Alain Groenendaal Santiago Solutions Group President and CEO Burbank, CA Grey Latin America New York, NY Nancy Tellet Founder, Brand & Consumer Marco López Navigator Executive Vice President and PureClarity LLC Partner New York, NY elemento L2 Chicago, IL Carla Trum Mercado Managing Director María López-Knowles sociedAD Chief Marketing Officer New York, NY Entravision Santa Monica, CA

2016 AHAA HISPANIC MARKET GUIDE 15 MEMBERS BY MARKETING & COMMUNICATIONS COMPANIES MARKETING & COMMUNICATIONS COMPANIES FROM A TO Z

Acento | Santa Monica, CA 18 LatinOn Inc. | Ft. Lauderdale, FL 49

Alma | Coconut Grove, FL 20 Lopez Negrete Communications, Inc. | Houston, TX 51

alPunto Advertising | Tustin, CA 22 Latinum Network | Bethesda, MD 52

Anomaly | New York, NY 23 Marca Miami | Coconut Grove, FL 53

BodenPR | Miami, FL 24 Marketmedia Communications Inc. | Miramar, FL 54

Bravo Group, The | Miami, FL 25 Omni Direct, Inc. | Miami, FL 55

BVK Miami | Miami, FL 26 Orcí | Santa Monica, CA 56

Captura Group, Inc. | San Diego, CA 27 Pinta | Miami Beach, FL 58

Casanova Pendrill | Costa Mesa, CA 28 PM3, LLC | Atlanta, GA 60

Castells & Asociados | Los Angeles, CA 30 Redbean Society | New York, NY 61

Conill | El Segungo, CA 31 República, LLC | Miami, FL 62

LATCOM | Miami, FL 48

2016 AHAA HISPANIC MARKET GUIDE 17 COMPANY NAME MISSION STATEMENT Acento To help grow our client's business by providing strategic leadership, innovation, market expertise, and superior execution. YEAR FOUNDED 1983

CURRENT CLIENTS

PRIMARY ADDRESS YEAR ACQUIRED 2001 Wilshire Boulevard, Suite 600 CA Tobacco Control Program 2005 Santa Monica, CA 90403 310 943-8300 Fax: 310 829-2424 Wells Fargo 2006 Time Warner Cable Sports 2012 OTHER OFFICE LOCATIONS N/A CenturyLink 2012 Northgate/Gonzalez 2013 COMPANY WEB ADDRESS http://www.acento.com Western Dental 2014 Los Altos Ranch Market 2014 COMPANY GENERAL E-MAIL ADDRESS Fiesta Mart 2015 [email protected]

2014 CAPITALIZED BILLINGS N/A

MINORITY OWNED/COMPANY AFFILIATION 100% Independent

TOTAL NUMBER OF EMPLOYEES 55 TOP FIVE COMPANY SECTORS (by revenue) KEY PERSONNEL • Financial Services Roberto Orcí | President & CEO • Retail [email protected] • Grocery • Healthcare Tony Aguilar-Arellano | Chief Integration Officer [email protected] • Telecommunications Marco Cassese | Chief Creative Officer [email protected] TOP TEN COMPANY SPECIALTIES Donnie Broxson | EVP, Strategy & Client Leadership • Brand Planning/Building • Broadcast Production [email protected] • Strategic Planning & Research • Digital & Online Services Robert Berry | Chief Financial Officer • Full Service Creative • Promotions [email protected] • Media Buying/Media Planning • Market Research • Direct Response • Entertainment Marketing

http://www.facebook.com/AcentoAd

http://twitter.com/ACENTOAD

member 18 2016 AHAA HISPANIC MARKET GUIDE member 2016 AHAA HISPANIC MARKET GUIDE 19 COMPANY NAME MISSION STATEMENT Alma Anchored in the strong belief that brands - like people - have soul, we search for that intangible fiber that touches the lives of consumers YEAR FOUNDED creating relevant and unique business building communication ideas that 1994 bond them with brands as Soulmates. PRIMARY ADDRESS 2601 South Bay Shore Drive, 4th Floor Coconut Grove, FL 33133 CURRENT CLIENTS YEAR ACQUIRED 305 662-3175 Fax: 305 662-3176 McDonald's 1994 OTHER OFFICE LOCATIONS State Farm 1998 San Francisco, Chicago, Tallahassee Clorox 2008 COMPANY WEB ADDRESS Glad 2008 http://www.almaad.com Hidden Valley 2008 COMPANY GENERAL E-MAIL ADDRESS Kingsford 2008 [email protected] Tobacco Free Florida 2010 2014 CAPITALIZED BILLINGS PNC Bank 2011 N/A Quaker 2011

OWNERSHIP/COMPANY AFFILIATION McCormick 2012 Omnicom Goodyear 2013

TOTAL NUMBER OF EMPLOYEES Optimum Cable (Cablevision) 2014 150 Kraft 2014

KEY PERSONNEL CVS/Caremark 2014 Luis Miguel Messianu | Creative Chairman, CEO Wrigley's 2015 [email protected] Anheuser Busch 2014 Isaac Mizrahi | Co-President, COO Sprint 2015 [email protected] Alvar Suñol | Co-President, CCO [email protected] TOP FIVE COMPANY SECTORS (by revenue) Michelle Headley | SVP Operations • Telecommunications [email protected] • Retail/Quick Service Restaurants Angela Battistini | SVP Account Services • Financial Services [email protected] • Packaged Goods Angela Rodriguez | VP Strategic Planning • Healthcare [email protected] Leo Peet | VP Finance TOP TEN COMPANY SPECIALTIES [email protected] • Full Service Creative • Media Planning/Buying Genevieve Jenkins | VP Digital • Brand Planning/Building • Creative Business Solutions [email protected] • Digital • Hispanic Marketing Carola Chaurero | New Business Director • Social Media • General Market Advertising [email protected] • Strategic Planning • Total Market Tatiana Seijas | Communications Manager [email protected] http://www.facebook.com/almaagency

http://twitter.com/almaagency

member 20 2016 AHAA HISPANIC MARKET GUIDE member 2016 AHAA HISPANIC MARKET GUIDE 21

ALMA_HISPANIC_AD_8.5X11.indd 1 3/7/16 3:56 PM COMPANY NAME MISSION STATEMENT alPunto Advertising Offer strategy-based ideas that over-deliver, while pushing the creative boundaries in all disciplines. YEAR FOUNDED 1994

PRIMARY ADDRESS CURRENT CLIENTS 730 El Camino Way YEAR ACQUIRED Tustin, CA 92780 Inland Empire Health Plan 2001 714 544-0888 Fax: 714 544-0830 Daisy Brand 2007 OTHER OFFICE LOCATIONS American Heart Association 2008 N/A Los Angeles Philharmonic 2008

COMPANY WEB ADDRESS Curacao 2009 http://www.alpunto.com Offerwise 2010 Automobile Insurance Specialist -AIS 2012 COMPANY GENERAL E-MAIL ADDRESS [email protected] Air Quality Management District 2013 Coast Community College District 2013 2014 CAPITALIZED BILLINGS N/A VIZIO 2014 California Beef Councils 2015 OWNERSHIP/COMPANY AFFILIATION 100% Independent Rotoplas USA 2015

TOTAL NUMBER OF EMPLOYEES 28

KEY PERSONNEL Eduardo Bottger | President & Executive Creative Director [email protected] Enrique Turegano | Vice President & Business Strategist [email protected] TOP FIVE COMPANY SECTORS (by revenue) • Packaged Goods • Entertainment/Sports/Media • Healthcare/Pharma • Financial Services • Insurance and Retail

TOP TEN COMPANY SPECIALTIES • Brand Planning/Building • Exponential Marketing • Full Service Creative • Sales Promotions/Retail • Strategic Planning Marketing • Market Research • Digital/ Social Media • Media Buying/Media Planning • Public Relations • Direct Response

https://www.facebook.com/alPunto-Advertising- 121800497999632/?ref=br_tf

http://twitter.com/alpuntoAD

member 22 2016 AHAA HISPANIC MARKET GUIDE COMPANY NAME MISSION STATEMENT Anomaly Anomaly is a response to the widespread recognition in the industry that "the models are all broken" and "the traditional solutions are all becoming YEAR FOUNDED less and less effective." From the company's inception, we realized 2004 intuitively that, in order to succeed, we needed to create an entity that was, literally, an "Anomaly" – something that deviates from the norm or from PRIMARY ADDRESS expectations. 536 Broadway, 11th Floor New York, NY 10012 917 595-2200

CURRENT CLIENTS YEAR ACQUIRED OTHER OFFICE LOCATIONS Budweiser 2016 N/A

COMPANY WEB ADDRESS http://www.anomaly.com

COMPANY GENERAL E-MAIL ADDRESS N/A

2014 CAPITALIZED BILLINGS N/A

OWNERSHIP/COMPANY AFFILIATION N/A

TOTAL NUMBER OF EMPLOYEES 250+

KEY PERSONNEL Giovanni Villamar | Managing Director

http://twitter.com/anomaly

member 2016 AHAA HISPANIC MARKET GUIDE 23 COMPANY NAME MISSION STATEMENT BodenPR N/A

YEAR FOUNDED 2005

PRIMARY ADDRESS 7791 NW 46th Street, Suite 304 Miami, FL 33166 305 639-6770 Fax: 866 334-0145 CURRENT CLIENTS OTHER OFFICE LOCATIONS YEAR ACQUIRED N/A Delta Dental

COMPANY WEB ADDRESS Target 2013 http://www.bodenpr.com McDonald's 2014 Jarden CS 2014 COMPANY GENERAL E-MAIL ADDRESS N/A UHG 2016

2014 CAPITALIZED BILLINGS N/A

OWNERSHIP/COMPANY AFFILIATION Privately Owned

TOTAL NUMBER OF EMPLOYEES 15 TOP FIVE COMPANY SECTORS (by revenue) KEY PERSONNEL • Apparel/Accessories Natalie Boden | President & Managing Director • Retail/Quick Service Restaurants • Beverages (Alcoholic) Valerie Barbosa | Director & Head of Latin America Practice • Health Care/Pharma • Telecommunications Lauren Gongora | Supervisor & Head of Us Hispanic PR Practice Natalie Asorey | Associate & Head of Social Media Practice TOP TEN COMPANY SPECIALTIES • Interactive/Multimedia • Media Relations • Strategic Planning • Public Relations • Social Media • Quick Service Restaurants

http://www.facebook.com/BodenPR/

http://www.twitter.com/BODENPR

member 24 2016 AHAA HISPANIC MARKET GUIDE COMPANY NAME MISSION STATEMENT The Bravo Group We help our clients capitalize on the growing U.S. Hispanic and cross- YEAR FOUNDED cultural market opportunity. 1980 PRIMARY ADDRESS 601 Brickell Key Drive, Suite 1100 Miami, FL 33131 CURRENT CLIENTS YEAR ACQUIRED 305 503-8000 Fax: 305 347-1951 Pfizer 1984 OTHER OFFICE LOCATIONS Chevron 1995 New York, San Francisco, Chicago, Minneapolis Wendy's 2010 COMPANY WEB ADDRESS Winn-Dixie 2011 http://www.bebravo.com Campbell’s 2012 COMPANY GENERAL E-MAIL ADDRESS Unilever 2013 [email protected] Miller Coors 2014 2014 CAPITALIZED BILLINGS N/A SC Johnson 2014 OWNERSHIP/COMPANY AFFILIATION General Mills 2014 100% Owned by WPP Coca-Cola 2014 TOTAL NUMBER OF EMPLOYEES Mazda 2015 165 Radio Shack 2015 KEY PERSONNEL Purina 2015 Eric Hoyt | President & CEO beIN SPORTS 2016 [email protected] Jesús Portillo | CFO [email protected] Renee Lavecchia | VP, Managing Director [email protected] Sybil Company | VP, Managing Director [email protected] TOP FIVE COMPANY SECTORS (by revenue) Calex Guimaraes | VP, Managing Director • Technology [email protected] • Consumer Packaged Goods Federico Hauri | Creative Director • Retail [email protected] • Food and Restaurants Marcos Moure | Creative Director • Automotive [email protected] Andy Halley-Wright | VP, Strategic Planning [email protected] TOP TEN COMPANY SPECIALTIES Julian Roca | VP, Digital • Strategic Planning • Shopper Marketing [email protected] • Client Services • Production Services Monica Duran | Planning Director, Shopper Marketing • Creative Services • Analytics [email protected] • Project Management • Financial Management Emilio Alvarez-Recio | New Business Director • Digital & Online Services [email protected]

member 2016 AHAA HISPANIC MARKET GUIDE 25 COMPANY NAME MISSION STATEMENT BVK Miami BVK creates category-changing ideas for brands that create life-changing experiences. We are avid trendspotters and cultural decoders, bridging YEAR FOUNDED the cultural divide between our clients and their target. 1984

PRIMARY ADDRESS 848 Brickell Avenue, 4th Floor CURRENT CLIENTS Miami, FL 33131 YEAR ACQUIRED 305 372-0028 Fax: 305 372-0880 Mark Travel Corp. 1986 OTHER OFFICE LOCATIONS Beacon Council 1998 Milwaukee, Tampa, Chicago Citgo Petroleum Corp. 2004

COMPANY WEB ADDRESS Ministry of Tourism of Dominican Republic 2005 http://www.bvk.com Carrington College 2013

COMPANY GENERAL E-MAIL ADDRESS Mega Health Centers 2013 [email protected] Miami Club Rum 2013 Balearia Bahamas Express 2013 2014 CAPITALIZED BILLINGS N/A Moffitt Cancer Center 2015

OWNERSHIP Independent TOP FIVE COMPANY SECTORS (by revenue) TOTAL NUMBER OF EMPLOYEES • Travel/Tourism 14 • Healthcare KEY PERSONNEL • Beverages (Alcoholic) Herman Echevarria | Chairman/CEO • Automotive [email protected] • Political Ileana Aleman | Chief Creative Officer [email protected] TOP TEN COMPANY SPECIALTIES Gonzalo González | Managing Officer • Advertising • Earned Media [email protected] • Account Planning and Account • Direct Response Yasmin Guerrero | Account Director Leadership • In-House Pre & Post Production [email protected] • Research and Analytics • Interactive/Digital Nereyda Lago | Media Director • Full Service Creative • Pre-Press & Print [email protected] • Paid Media

https://www.facebook.com/bvkHQ

http://www.twitter.com/@bvkHQ

http://www.youtube.com/bvkHQ

member 26 2016 AHAA HISPANIC MARKET GUIDE COMPANY NAME MISSION STATEMENT Captura Group, Inc. Hispanic + Digital Growth Delivered YEAR FOUNDED 2001

PRIMARY ADDRESS 408 Nutmeg Street CURRENT CLIENTS YEAR ACQUIRED San Diego, CA 92103 Allstate 2007 619 681-1858 Fax: 619 681-1859 Unilever 2010 OTHER OFFICE LOCATIONS Kellogg’s 2013 New York U.S. Government 2013 COMPANY WEB ADDRESS Knorr 2014 http://www.capturagroup.com POND'S 2014 COMPANY GENERAL E-MAIL ADDRESS Bimbo Bakeries 2015 [email protected] PEMEX 2015 2014 CAPITALIZED BILLINGS Scripps Health 2015 $4.5 million Dove 2015 OWNERSHIP/COMPANY AFFILIATION Independent

TOTAL NUMBER OF EMPLOYEES 30

KEY PERSONNEL Michelle Moscona | Partner & Chief Creative Officer Lee Vann | Partner & Chief Strategy Officer David Sánchez | Group Account Director TOP FIVE COMPANY SECTORS (by revenue) Stacey Abreu | Managing Director • Packaged Goods • Grocery Products • Toiletries/Beauty Aids • Financial Services • Entertainment/Sports/Media

TOP TEN COMPANY SPECIALTIES

• Interactive/Multimedia • Automotive • Web Design • Telecommunications • Strategic Planning • Government • Copy Writing • Health • Media Buying/Media Planning • Technology

http://www.facebook.com/capturagroup/

https://twitter.com/capturagroup

member 2016 AHAA HISPANIC MARKET GUIDE 27 COMPANY NAME MISSION STATEMENT Casanova Pendrill Casanova Pendrill is a team of Hispanic consumer experts and integrated marketing specialists who develop breakthrough creative ideas which YEAR FOUNDED drive measurable business results for our clients. 1984

PRIMARY ADDRESS 275A McCormick Avenue, Suite 100 CURRENT CLIENTS YEAR ACQUIRED Costa Mesa, CA 92626 General Mills 1984 714 918-8200 Fax: 714 918-8295 California Lottery 1986 OTHER OFFICE LOCATIONS Nestlé 2001 New York, Detroit U.S. Army 2005 COMPANY WEB ADDRESS Denny's 2011 http://www.casanova.com United States Postal Service 2013 COMPANY GENERAL E-MAIL ADDRESS Janssen Laboratories 2013 [email protected] Chevrolet 2014 2014 CAPITALIZED BILLINGS Cigna 2014 N/A Energy Upgrade California 2014 OWNERSHIP/COMPANY AFFILIATION Novartis 2014 IPG Covered California 2015 TOTAL NUMBER OF EMPLOYEES New York Lottery 2015 105 Land O’ Lakes 2015 KEY PERSONNEL Mass Mutual Financial Group 2015 Ingrid Smart | President/CEO [email protected] Elias Weinstock | EVP/Chief Creative Officer [email protected] TOP FIVE COMPANY SECTORS (by revenue) Simon El Hage | SVP Director Strategic Planning • Packaged Goods [email protected] • Automotive Nanette Johnson | Promotions Director • Entertainment [email protected] • Healthcare/Pharma • Government

TOP TEN COMPANY SPECIALTIES • Brand Planning/Building • Grassroots Marketing • Strategic Planning • Public Relations • Full Service Creative • In-Store/In-Home Events/ • Broadcast Production Demos • Media Buying/Media Planning • Market Research • Interactive/Multimedia

http://www.facebook.com/CasanovaPendrill

http://www.twitter.com/casapendrill

member 28 2016 AHAA HISPANIC MARKET GUIDE member 2016 AHAA HISPANIC MARKET GUIDE 29 COMPANY NAME MISSION STATEMENT Castells & Asociados Hispanic marketing with ROI-powered ideas and total market business YEAR FOUNDED integration as the architects of Transculturation™ we guide clients across 1998 all the P's, with a collaborative framework, a mix of science and art, every- platform activation, and a team who digs deep. PRIMARY ADDRESS 865 S. Figueroa St., Suite 1100 Los Angeles, CA 90017 CURRENT CLIENTS 213 688-7250 Fax: 213 688-7092 YEAR ACQUIRED McDonald’s Southern California Region – 4 markets 1998 OTHER OFFICE LOCATIONS Los Angeles, San Diego, Bakersfield, Palm Springs San Diego, Washington DC/VA, Portland, Seattle Toyota Dealer Association Southern California 1998 COMPANY WEB ADDRESS San Diego Toyota Dealer Association 1998 http://www.adcastells.com The Safeway Companies – 5 Brands, 38 markets 1999 COMPANY GENERAL E-MAIL ADDRESS Safeway, Vons/Pavilions, Randalls, Tom Thumb [email protected] Spanish Broadcasting System 2002 2014 CAPITALIZED BILLINGS The LAGRANT Foundation 2005 $54.5 million McDonald’s Pacific Northwest – 6 markets 2003 OWNERSHIP/COMPANY AFFILIATION Portland, OR; Medford, OR; Southeast Idaho; Yakima/Tri-Cities, WA Affiliate with Davis Elen Advertising Spokane, WA 2009 TOTAL NUMBER OF EMPLOYEES Seattle, WA 2011 45 Full-time; 8 Part-time First5 California 2008 KEY PERSONNEL Dole/Tropicana - Dole Juices 2009 Liz Castells-Heard | President, Chief Strategy Officer [email protected] Junta Hispana 2011 Sandra Sánchez | Executive Assistant Tequila Allende (project) 2012 [email protected] McDonald’s Baltimore Washington Region – 2 markets 2013 Malu Febres-Cordero | Partner, Account Director [email protected] PUMA North America 2014 Marielise Colavin | VP, Integrated Media Services Farmer John Foods 2015 [email protected] Special Olympics World Games (Pro-bono) 2015 Terry Sullivan | CFO/COO [email protected] Araceli Maldonado | Director, Experiential [email protected] TOP FIVE COMPANY SECTORS (by revenue) Mele Marchesseaut | Social Media Strategist • Cable/Telecommunications [email protected] • Retail/Quick Service Restaurant Henry Pizano | ACD, Art Direction, Interactive [email protected] • Grocery Products • Automotive Jorge Pelayo | ACD, Content & Copy [email protected] • Packaged Goods TOP TEN COMPANY SPECIALTIES • Business Consulting • Direct Marketing, Collateral • Strategic Planning • Digital, Social & Mobile • Segmentation & Metrics • Branding & Entertainment http://www.facebook.com/castellsadvertising • Full Creative & Production • PR & Relationship Marketing • Integrated Media Platforms • Application of 5 Marketing P's http://www.twitter.com/CastellsAd

member 30 2016 AHAA HISPANIC MARKET GUIDE COMPANY NAME MISSION STATEMENT Conill Our Focus: To propel brands into the heart of the conversation.

YEAR FOUNDED 1968

PRIMARY ADDRESS 2101 Rosecrans Ave, Second Floor CURRENT CLIENTS El Segundo, CA 90245 YEAR ACQUIRED 424 290-4400 Fax: 424 290-4401 Procter & Gamble 1986 Toyota Motor Sales 1987 OTHER OFFICE LOCATIONS Miami T-Mobile 2004 Aflac 2012 COMPANY WEB ADDRESS Alaska Airlines 2013 http://www.conill.com Abbott Nutritionals 2014 COMPANY GENERAL E-MAIL ADDRESS Great American Chicken (So. Cal KFC franchises) 2014 [email protected] Nestlé 2014 2014 CAPITALIZED BILLINGS Delverde Pasta 2014 $61+ million

OWNERSHIP/COMPANY AFFILIATION Saatchi & Saatchi

TOTAL NUMBER OF EMPLOYEES 180

KEY PERSONNEL Carlos MartÍnez | President [email protected] TOP FIVE COMPANY SECTORS (by revenue) • Automotive Javier Campopiano | Chief Creative Officer • Telecommunications [email protected] • Packaged Goods Verena Sisa | Chief Strategy Officer • Insurance [email protected] • Packaged Foods Brett Dennis | Chief Growth Officer [email protected] Ana Rodríguez | EVP, Managing Director TOP TEN COMPANY SPECIALTIES [email protected] Chris Traina | Chief Communications Officer • Full Service Creative • Media Buying/Media Planning [email protected] • Interactive/Multimedia • Analytics • Strategic Planning • Broadcast Production • Social Media/Content Dev. • Outdoor/Transit • Sports & Entertainment • Public Relations

http://www.twitter.com/Conill

member 2016 AHAA HISPANIC MARKET GUIDE 31 COMPANY NAME MISSION STATEMENT Creative Civilization - An Aguilar/Girard Agency “Inspiration is all around us™” to create ideas that catapult our Clients' business and Agency leadership. YEAR FOUNDED 1999 CURRENT CLIENTS PRIMARY ADDRESS YEAR ACQUIRED 421 6th Street University Health System 2005 San Antonio, TX 78215 VIA Metropolitan Transit 2007 210 227-1999 Fax: 210 227-5999 San Antonio Housing Authority 2009 OTHER OFFICE LOCATIONS Wonderland of the Americas 2009 Austin FBD Partnership, LP 2011 COMPANY WEB ADDRESS HNTB 2011 http://www.creativecivilization.com San Antonio Economic Development Foundation (SAEDF) 2011 COMPANY GENERAL E-MAIL ADDRESS Inspire Academies 2012 [email protected] Cancer Treatment Centers of America 2012 2014 CAPITALIZED BILLINGS City of San Antonio - Pre-K 4 SA 2013 N/A Briscoe Western Art Museum 2013 OWNERSHIP/COMPANY AFFILIATION South Texas Money Management 2014 Independent/Minority, Woman Owned Guitar Center 2014 TOTAL NUMBER OF EMPLOYEES City of San Antonio-La Villita 2015 30 Bubble Bath 2015 KEY PERSONNEL San Antonio Sports 2016 Al Aguilar | Chairman/Chief Creative Officer [email protected] Gisela Girard | President/Chief Strategy Officer TOP FIVE COMPANY SECTORS (by revenue) [email protected] • Healthcare J. Moncada | EVP/Chief Marketing Officer • Retail [email protected] • Financial Services • Entertainment/Sports/Media • Public Service

TOP TEN COMPANY SPECIALTIES • Branding/Strategic Consulting • Public Relations • Creative Development & • Retail and Brand Activation Execution • Sales Promotion • Entertainment Marketing • Strategic Platform/Brand • Media Buying/Media Planning Planning • Marketing Strategy • Strategic Planning & Insight

https://www.facebook.com/CreativeCivilization

http://www.twitter.com/creativeciv

member 32 2016 AHAA HISPANIC MARKET GUIDE COMPANY NAME MISSION STATEMENT CreativeOndemanD It’s not the Big that devour the Small. It’s the Quick that devour the Slow.

YEAR FOUNDED 1997

PRIMARY ADDRESS CURRENT CLIENTS YEAR ACQUIRED 2601 South Bayshore Drive, Suite 1400 Volkswagen of America 2002 Coconut Grove, FL 33133 305 529-6464 Fax: 305 854-9150 Regions Bank 2005 MTV 2006 OTHER OFFICE LOCATIONS Los Angeles, Mexico City, Panama City Digicel Global Networks 2007 Discovery Communications 2008 COMPANY WEB ADDRESS http://www.creativeondemand.com Baptist Health 2009 RadioShack, Mexico 2009 COMPANY GENERAL E-MAIL ADDRESS [email protected] Baptist Health International 2012 Dewar’s Scotch – Latin America 2012 2014 CAPITALIZED BILLINGS $54 million Little Debbie 2012 Miller Lite, Panama 2012 OWNERSHIP/COMPANY AFFILIATION SONY Electronics 2014 Independent

TOTAL NUMBER OF EMPLOYEES 25

KEY PERSONNEL TOP FIVE COMPANY SECTORS (by revenue) Priscilla Cortizas | Founder/Partner • Automotive [email protected] • Financial Services Daniel Marrero | Founder/Partner • Technology [email protected] • Entertainment/Sports/Media • Consumer Packaged Goods Emmie Vázquez | Executive Director [email protected] Jim León | VP Brand Strategy & Market Development TOP TEN COMPANY SPECIALTIES [email protected] • Brand Planning/Building • Media Buying/Media Planning Willie Zamora | Chief Brand Officer • Full Service Creative • Web Design [email protected] • Broadcast Production • Interactive/Multimedia Ruben McCoy | Strategic Planning Director • Strategic Planning [email protected] Claire Muñiz | Finance Director [email protected]

member 2016 AHAA HISPANIC MARKET GUIDE 33 COMPANY NAME MISSION STATEMENT C-Com Group, Inc. N/A

YEAR FOUNDED 2001

PRIMARY ADDRESS 1790 Coral Way, Suite 300 Miami, FL 33145 CURRENT CLIENTS 305 447-4015 Aveeno OTHER OFFICE LOCATIONS BeIN SPORTS N/A Florida Power & Light Co./Nextera Energy COMPANY WEB ADDRESS Johnson’s Baby Lubriderm http://www.ccomgroupinc.com Merrill Lynch/The Herrans Group

COMPANY GENERAL E-MAIL ADDRESS Neutrogena [email protected] Outback Steakhouse

2014 CAPITALIZED BILLINGS Serrallés USA/Don Q Rum N/A Southeast Toyota Distributors St. Jude Children’s Research Hospital (Pro Bono) OWNERSHIP/COMPANY AFFILIATION N/A

TOTAL NUMBER OF EMPLOYEES 48

KEY PERSONNEL Luis G. González | Co-Chairman TOP FIVE COMPANY SECTORS (by revenue) [email protected] • Utilities/Energy Manuel E. Machado | Co-Chairman • Automotive [email protected] • Skincare/Beauty and Baby Products Jorge Espinosa | Managing Director • Beverages (Spirits) [email protected] • Retail/Food Yania Olabarrieta | EVP/Creative [email protected] Andreea Redis-Coste | SVP/Media [email protected] TOP TEN COMPANY SPECIALTIES

• Full Service Creative • Public Service • Broadcast Production • Market Research • Strategic Planning • Web Design • Brand Planning/Building • Event Planning and • Media Buying/Media Planning Management • Public Relations

http://www.facebook.com/ccomgroup/

http://www.instagram.com/ccomgroupinc

member 34 2016 AHAA HISPANIC MARKET GUIDE This is no ordinary brain ...it’s ours.

We’re hard-wired to create and balance our creative impulses with solid data and insight. We’re big picture savvy, but know that the devil is in the details. Experience and time have tempered our wild streak, but we still live for the rush that comes from pushing limits and shattering convention.

We are a marketing communications group that harnesses both hemispheres of the brain with equal mastery. We are not new and upcoming; we are battle-tested and future-ready.

We are the new C-Com Group, your reliable partner in today’s ever-changing cultural landscape.

ccomgroupinc.com member 2016 AHAA HISPANIC MARKET GUIDE 35 COMPANY NAME MISSION STATEMENT d expósito & Partners, LLC To be the New American agency by dedicating ourselves to a fresh, critical way of looking at today’s consumer landscape, offering strategic YEAR FOUNDED excellence in marketing and creatively leveraging our insights as experts 2005 in culture to offer the right solutions in today's digital age. PRIMARY ADDRESS 875 Avenue of the Americas, 25th Floor New York, NY 10001 646 747-8800 Fax: 212 273-0778 CURRENT CLIENTS YEAR ACQUIRED OTHER OFFICE LOCATIONS McDonald’s NY Metro 2005 N/A The National Campaign to Prevent Teen and 2007 Unplanned Pregnancy COMPANY WEB ADDRESS ConAgra Foods 2009 http://www.newamericanagency.com Limón Dance Company 2009 COMPANY GENERAL E-MAIL ADDRESS AARP 2011 [email protected] NY/NJ Port Authority 2012 2014 CAPITALIZED BILLINGS US Army Digital 2013 $70 million AARP Services Inc. 2013 OWNERSHIP/COMPANY AFFILIATION Tajin International 2013 100% Minority Woman-Owned; Independent AARP Foundation 2013 TOTAL NUMBER OF EMPLOYEES Puerto Rican National Day Parade 2014 55 Partnership for Drug Free Kids 2014 KEY PERSONNEL Amica Mutual Insurance Company 2014 Daisy Expósito-Ulla | CEO & Chairman [email protected] Safe Horizon 2014 Jorge Ulla | Chief Ideation Officer Choice Hotels International 2014 [email protected] No Más 2015 Gloria Constanza | Chief Contact Strategist NBA 2015 [email protected] John Ross | Chief Financial Officer [email protected] TOP FIVE COMPANY SECTORS (by revenue) Leo Olper | Business Development & Integration Officer • Non-Profit/Advocacy [email protected] • Packaged Goods Louis Maldonado | Managing Director • Retail/Quick Service Restaurants [email protected] • Government Fernando Fernandez | Chief Client Officer • Insurance [email protected] Ellen Ryan | Partner, Dex Direct TOP TEN COMPANY SPECIALTIES [email protected] • Full Service Creative • Digital/Interactive/Multimedia • Media Buying/Media Planning • Direct Response • Strategic Planning • Broadcast Production • Public Relations • Print Production http://www.facebook.com/newamericanagency • Grassroots Marketing • Brochures/Corporate

http://www.twitter.com/d_exposito

member 36 2016 AHAA HISPANIC MARKET GUIDE member 2016 AHAA HISPANIC MARKET GUIDE 37 COMPANY NAME MISSION STATEMENT Dieste, Inc. Helping clients grow business through sharpening cultural insight and relevance. YEAR FOUNDED 1995 CURRENT CLIENTS PRIMARY ADDRESS YEAR ACQUIRED Pizza Hut 1998 1999 Bryan Street, Suite 2700 Dallas, TX 75201 AT&T 2002 214 259-8000 Fax: 214 259-8040 Hershey’s 2007 OTHER OFFICE LOCATIONS Duracell 2008 New York Procter & Gamble – Orgullosa 2011 COMPANY WEB ADDRESS Mi Escuelita 2011 http://www.dieste.com Chase 2012 COMPANY GENERAL E-MAIL ADDRESS Goya 2013 [email protected] Wellpoint 2013

2014 CAPITALIZED BILLINGS Cricket 2014 N/A Dallas Pets Alive! 2014

OWNERSHIP/COMPANY AFFILIATION Pernord Ricard/Chivas Regal 2014 Omnicom BCBS North Carolina 2014

TOTAL NUMBER OF EMPLOYEES Miller Lite 2015 135 LALA 2015 Velocity 2015 KEY PERSONNEL Greg Knipp | Chief Executive Officer Dallas Vintage Toys 2015 [email protected] Tony Dieste | Chairman [email protected] Ciro Sarmiento | Chief Creative Officer [email protected] Carla Eboli | Chief Marketing Officer TOP FIVE COMPANY SECTORS (by revenue) [email protected] • Telecommunications James Wegerbauer | Chief Idea Officer • Automotive [email protected] • Healthcare Scott Gassert | Executive Media Director • Consumer Packaged Goods [email protected] • Financial Services

TOP TEN COMPANY SPECIALTIES • Full Service Creative • Strategic Planning • Brand Planning/Building • Sales Promotion • Direct Response • Web Design https://www.facebook.com/diesteinc • Interactive/Multimedia • Grassroots Marketing • Media Buying/Media Planning https://twitter.com/Dieste

member 38 2016 AHAA HISPANIC MARKET GUIDE member 2016 AHAA HISPANIC MARKET GUIDE 39 COMPANY NAME MISSION STATEMENT Delta Media, Inc. Delta Media is a provider of every form of Out-of-Home available in the U.S. and Latin America. Utilizing both traditional & non-traditional OOH YEAR FOUNDED 1983 we strive to provide our clients with the finest, most visibly appealing , and strategically placed pre-selected locations to reach their target PRIMARY ADDRESS audience at the lowest cost the market can bear. We pride ourselves in 7875 SW 104 Street, Suite 100 our "never say it can't be done" attitude. Miami, FL 33156 305 595-7518 Fax: 305 279-4769 OTHER OFFICE LOCATIONS Dallas, Los Angeles, San Francisco, Phoenix, San Antonio, Brazil, Chile/Argentina COMPANY WEB ADDRESS http://www.deltaoohmedia.com COMPANY GENERAL E-MAIL ADDRESS [email protected] 2014 CAPITALIZED BILLINGS N/A OWNERSHIP/COMPANY AFFILIATION Hal W Brown III, Hal W Brown IV and Rudy F. Ferrer TOTAL NUMBER OF EMPLOYEES N/A

KEY PERSONNEL Hal W Brown III | Founder & CEO [email protected] Rudy F. Ferrer | President & COO [email protected] Hal W Brown IV | Chief Marketing Officer [email protected] Sean Robertson | Creative Director [email protected] Elana Redd | General Sales Manager - Texas Region [email protected] Rene Yanes | Sales Manager Los Angeles [email protected] Ivette Hernández | Marketing & Research Manager [email protected] Kathy Brown | Market Ride Coordinator San Antonio [email protected] Alessandro Pignatari | Brazil [email protected] Alejandro Gormaz | Chile/Argentina [email protected] Brenda Ardua | Sales & Marketing Coordinator [email protected]

member 40 2016 AHAA HISPANIC MARKET GUIDE COMPANY NAME MISSION STATEMENT elemento L2 Elemento L2 is a strategic marketing and communications agency that drives word of mouth and consumer engagement. Elemento L2 is YEAR FOUNDED dedicated to helping clients reach desired audiences in the ever-changing 2011 multicultural landscape of the U.S. Our progressive approach places PRIMARY ADDRESS multicultural relevancy at the forefront of ideation, melding relevant 401 S. LaSalle, Suite 1501 consumer and market insights with brand objectives. Chicago, IL 60605 312 465-2355 Fax: 312 268-7117 Awards include: 2015 Ex Awards best multicultural event campaign, 2014 Bronze Reggie for best experiential campaign, Portada Best Sports OTHER OFFICE LOCATIONS Campaign, Platinum Hermes Award for Best PR Campaign, Gold Hermes N/A Award for Best Experiential Campaigns, first runner up PR Agency Elite COMPANY WEB ADDRESS Multicultural Award, 2014 Best Insurance campaign at the Multicultural http://www.elementoL2.com Health National Marketing Awards, 2015 AdAge Healthcare Marketing Impact Awards finalist, member of the PROMO Top Shops List 2015 COMPANY GENERAL E-MAIL ADDRESS and member of the 2013, 2014 and 2015 Event Marketer top 100 [email protected] experiential "It List". 2014 CAPITALIZED BILLINGS $5 million CURRENT CLIENTS OWNERSHIP/COMPANY AFFILIATION YEAR ACQUIRED Coca-Cola 2011 NMSDC certified - State of Illinois BEP Target 2012 TOTAL NUMBER OF EMPLOYEES Get Covered Illinois 2013 20 Disney 2014 KEY PERSONNEL Brown-Forman 2014 Marco López | EVP and Partner Wilson Sporting Goods 2015 Ivan López | Managing Director and Partner

Viviana Giraldo | Compliance Supervisor Irene Parisi | Business Development Manager TOP FIVE COMPANY SECTORS (by revenue) Maria F. Quinn | Group Account Director • Beverages (Non Alcoholic) • Beverages (Alcoholic) • Entertainment/Sports • Telecommunications • Packaged Goods

TOP TEN COMPANY SPECIALTIES • Experiential Marketing • Branding Planning • Public Relations • Shopper Marketing • Social Media • Retail and Brand Activation • Digital • Sports Marketing

http://www.facebook.com/elementoL2

http://www.twitter.com/elementoL2

member 2016 AHAA HISPANIC MARKET GUIDE 41 COMPANY NAME MISSION STATEMENT fluent360 LLC To articulate the power of cultural influence.

YEAR FOUNDED 2008

PRIMARY ADDRESS 209 10th Avenue S, Suite 307 Nashville, TN 37203 615 916-5925 Fax: 615 255-7799

OTHER OFFICE LOCATIONS Chicago

COMPANY WEB ADDRESS CURRENT CLIENTS YEAR ACQUIRED http://www.fluent360.com Nissan 2008 COMPANY GENERAL E-MAIL ADDRESS Infiniti 2008 [email protected] Hiscox Insurance 2015 2014 CAPITALIZED BILLINGS N/A

OWNERSHIP/COMPANY AFFILIATION N/A

TOTAL NUMBER OF EMPLOYEES 32 TOP FIVE COMPANY SECTORS (by revenue) • Automotive KEY PERSONNEL • Beverages (Alcoholic) Danielle Austen | Managing Partner, CEO • Packaged Goods Alex Fino | Vice President of Client Management • Beverages (Non Alcoholic) Dilam Mattia | Executive Creative Director • Telecommunications Jennifer Leonard | VP of Media Djuana Stoakley | Director of Strategy Mary Padilla | VP of Creative Services TOP TEN COMPANY SPECIALTIES • Brand Planning/Building • Strategic Planning • Full Service Creative • Grassroots Marketing • Media Relations • Sponsorships • Market Research • Speech Writing • Interactive/Multimedia • Direct Response

http://www.facebook.com/fluent360

http://www.twitter.com/fluent_360

member 42 2016 AHAA HISPANIC MARKET GUIDE COMPANY NAME MISSION STATEMENT GroupM Multicultural GroupM is the leading global media investment management company serving as the parent company to WPP media agencies including YEAR FOUNDED Mindshare, MEC, MediaCom, Maxus, and Metavision. GroupM’s primary February 2013 purpose is to maximize performance of WPP’s media agencies by PRIMARY ADDRESS operating as leader and collaborator in trading, content creation, sports, 498 Seventh Ave, 7th floor digital, finance, proprietary tool development and other business- New York, NY 10018 critical capabilities. GroupM’s focus is to deliver unrivaled marketplace 212 297-7000 advantage to its clients, stakeholders and people. OTHER OFFICE LOCATIONS New York, Chicago, San Francisco, Los Angeles and GroupM Multicultural objective is to provide clients with a more relevant, Puerto Rico informative and trustworthy point of view of all multicultural markets and audiences across the US, resulting in tailored communications strategies COMPANY WEB ADDRESS based on in-depth knowledge of consumers. http://www.groupm.com . CURRENT CLIENTS COMPANY GENERAL E-MAIL ADDRESS YEAR ACQUIRED first name.last [email protected] Anheuser Busch AT&T 2014 CAPITALIZED BILLINGS N/A Bayer Boehringer Ingelheim OWNERSHIP/COMPANY AFFILIATION WPP Campbell’s Chevron TOTAL NUMBER OF EMPLOYEES 85 Church & Dwight Colgate KEY PERSONNEL General Mills Gonzalo Del Fa | President, GroupM Multicultural [email protected] IKEA Irwin Gotlieb | Chairman, GroupM KFC Dominic Proctor | President, GroupM Kimberly Clark Brian Lesser | CEO North America, GroupM L’Oréal Mars Marriott Nestlé Subway Target Unilever VW

TOP TEN COMPANY SPECIALTIES • Interactive/Multimedia http://www.facebook.com/GroupMWorldwide • Media Buying/Media Planning • Strategic Planning http://www.twitter.com/GroupMWorldwide • Consumer Insights • Marketing Analytics

member 2016 AHAA HISPANIC MARKET GUIDE 43 COMPANY NAME MISSION STATEMENT Havas Miami Havas is one of the leading global communications and marketing firms. Our mission is to unite brands and people through meaningful YEAR FOUNDED connections and drive business success. We service clients through a N/A portfolio of specialist teams that span media, strategy, international PRIMARY ADDRESS management, digital, mobile, social media, experiential, entertainment 5201 Blue Lagoon Drive, Suite 790 and sport sponsorships, consulting, and content strategy. Our simplified Miami, FL 33126 and integrated structure has allowed us to build one of the most 305 377-1907 Fax: 305 377-1906 integrated, agile and responsive global teams in the industry. OTHER OFFICE LOCATIONS New York, Boston, Chicago

COMPANY WEB ADDRESS http://www.havasmedia.com

COMPANY GENERAL E-MAIL ADDRESS [email protected]

2014 CAPITALIZED BILLINGS TOP FIVE COMPANY SECTORS (by revenue) N/A • Consumer Packaged Goods • Automotive OWNERSHIP/COMPANY AFFILIATION • Entertainment Havas • Technology TOTAL NUMBER OF EMPLOYEES • Travel 70

KEY PERSONNEL Natalia Vasco | CEO TOP TEN COMPANY SPECIALTIES • Full Service Creative • Media Planning/Buying • Digital Strategy • Analytics • Branded Content • Public Relations • Broadcast Production • Social Media • Experiential • Market Research

http://business.facebook.com/HavasMediaMiami/?ref=book marks&business_id=788547031263755

http://twitter.com/HavasMediaMiami

member 44 2016 AHAA HISPANIC MARKET GUIDE COMPANY NAME MISSION STATEMENT Hispanic Group Corporation We are experts at conducting research, understanding levels of acculturation, undertaking ultra segmentation and handcrafting direct YEAR FOUNDED response, creative and production services. 2002

PRIMARY ADDRESS 8181 NW 14th Street, Suite 250 CURRENT CLIENTS Miami, FL 33126 YEAR ACQUIRED 305 477-5483 Fax: 305 436-1953 Sur LLC 2002 OTHER OFFICE LOCATIONS Nuestra Tele 2003 N/A Costamar 2003 COMPANY WEB ADDRESS DishLATINO 2004 http://www.hispanicgroup.net LAN Airlines 2006 COMPANY GENERAL E-MAIL ADDRESS Latinamerican Ethnic TV 2007 [email protected] Xoom 2010

2014 CAPITALIZED BILLINGS IDT-Boss Revolution 2014 $38 Million Sling Latino 2015

OWNERSHIP/COMPANY AFFILIATION Fox Deportes 2015 100% Independent, Hispanic Owned

TOTAL NUMBER OF EMPLOYEES 32 TOP FIVE COMPANY SECTORS (by revenue) KEY PERSONNEL • Satellite Television José Luis Valderrama | President • Money Transfer [email protected] • Cable Network Channel Kurt Pflucker| Vice President/Partner • Airline / Travel [email protected] • Telecommunications Ricardo Samanez | CFO [email protected] Ximena Pazos | VP, Media Director TOP TEN COMPANY SPECIALTIES [email protected] • Brand Planning/Building • Grassroots Marketing Iván Dibos | VP, Director of Business Development & • Digital Marketing/Social Media • Market Research Client Services • Broadcast Production • Media Buying/Media Planning [email protected] • Direct Response • Strategic Planning César Bettocchi | Creative Director • Full Service Creative • Infomercials [email protected]

https://www.facebook.com/HispanicGroup

http://twitter.com/hispanicgrouphg

http://www.youtube.com/HispanicGroupAd

member 2016 AHAA HISPANIC MARKET GUIDE 45 COMPANY NAME MISSION STATEMENT la comunidad Keeping brands interesting.

YEAR FOUNDED YEAR ACQUIRED 2001 CURRENT CLIENTS MTV: Music Television and VH1 2001 PRIMARY ADDRESS 6400 Biscayne Blvd. Las Palmas (Cencosud) 2007 Miami, FL 33138 Rolling Stone Magazine 2007 305 865-9600 Fax: 305 865-9609 Wrangler 2007 OTHER OFFICE LOCATIONS Finca Las Moras (Peñaflor) 2008 Miami Beach, Buenos Aires Converse 2009 COMPANY WEB ADDRESS Corona Extra (Constellation Brands) 2009 http://www.lacomunidad.com Modelo Especial (Constellation Brands) 2009 COMPANY GENERAL E-MAIL ADDRESS Buenos Aires City Government 2010 [email protected] Victoria 2010 2014 CAPITALIZED BILLINGS Kraft 2010 N/A Apple 2010 OWNERSHIP/COMPANY AFFILIATION Emirates Airline 2011 Privately Owned ITAÚ BBA 2012 TOTAL NUMBER OF EMPLOYEES Modelo Light & Modelo Chelada (Constellation Brands) 2012 N/A TIGO (Millicon) 2012 KEY PERSONNEL Time Warner Cable 2012 José Mollá | Co-Founder/Chief Creative Officer Trapiche & El Esteco (Peñaflor) 2012 [email protected] Jim Beam, Hornitos & Sauza (Jim Beam Inc.) 2013 Joaquín Mollá | Co-Founder/Chief Creative Officer Diageo 2013 [email protected] Universal Music 2013 Tracy McDonough | VP of Agency Operations [email protected] Cifrut (Aje Group) 2013 Luis Montero | Managing Director Ferrero Rocher 2013 [email protected] Andrew Speyer | Executive Director of Planning [email protected] TOP FIVE COMPANY SECTORS (by revenue) Laurie Malaga | VP of Integrated Production • Beverages (Alcoholic) [email protected] • Telecommunications • Packaged Goods • Retail/Fast Food • Technology

TOP TEN COMPANY SPECIALTIES • Full-service Creative • Logo/Corporate Image http://www.facebook.com/TheCommunitarians • Copy Writing • Entertainment Marketing • Brand Planning/Building • Grassroots Marketing https://twitter.com/communitarians • Interactive/Multimedia • Strategic Planning • Direct Response/Direct Mail

member 46 2016 AHAA HISPANIC MARKET GUIDE COMPANY NAME MISSION STATEMENT Lapiz Our Purpose Bring in an outside perspective to unleash growth and innovation. YEAR FOUNDED 1999 How we do it PRIMARY ADDRESS We include an outside perspective in everything we do. From talking to 35 W. Wacker Drive, 31th Floor people who are outside of the norm, hiring outsiders, decoding niche Chicago, IL 60601 cultures, partnering with outsiders and finding inspiration in other industries. 312 220-5000 Fax: 312 220-6212

OTHER OFFICE LOCATIONS San Juan, Puerto Rico CURRENT CLIENTS YEAR ACQUIRED COMPANY WEB ADDRESS Procter & Gamble 1987 http://www.lapizusa.com Kellogg’s 1990

COMPANY GENERAL E-MAIL ADDRESS Allstate 2008 [email protected] Mazola 2008 5/3 Bank 2011 2014 CAPITALIZED BILLINGS N/A Chicago Latino Film Festival 2011 Nintendo 2011 OWNERSHIP/COMPANY AFFILIATION Publicis Groupe / Leo Burnett RE/MAX 2013 Altria 2013 TOTAL NUMBER OF EMPLOYEES 70 Alcon 2013 Mead Johnson 2014 KEY PERSONNEL Gustavo Razzetti | EVP, Managing Director Advance Auto Parts 2014 [email protected] Purina (Latin America) 2014 Diego Figueroa | SVP, Strategy & Participation Director Mexico Tourism Board (General Market) 2015 [email protected] Dog Chow 2015 Carlos Murad | Group Creative Director Marshall’s 2015 [email protected] ACH Foods 2015 Maru Bernal | Group Creative Director [email protected] Lizette Morazzani | Group Creative Director [email protected] TOP FIVE COMPANY SECTORS (by revenue) Annette Fonte | SVP, Group Account Director • Packaged Goods [email protected] • Financial Services Ernesto Adduci | VP, Group Account Director • Tourism [email protected] • Automotive Marco Azucena | VP, Group Account Director • Retail/Quick Service Restaurants [email protected]

TOP TEN COMPANY SPECIALTIES http://www.facebook.com/Lapiz • Brand Planning/Building • Innovation • Full Service Creative • Promotions • Strategic Planning • Grassroots Marketing http://twitter.com/LapizUSA • Digital • Design • Social Media • Business Consulting

member 2016 AHAA HISPANIC MARKET GUIDE 47 COMPANY NAME MISSION STATEMENT LATCOM LATCOM is a fully integrated out-of-home (OOH) advertising solutions provider. With offices in Miami, New York, Los Angeles, Buenos Aires, Sao YEAR FOUNDED Paolo, Santiago, Bogotá, Guatemala City, Mexico City and Madrid, LATCOM 2007 delivers OOH advertising solutions for clients throughout the United PRIMARY ADDRESS States, Latin America and Europe. 1000 Brickell Avenue, Suite 905 Miami, FL 33131 Our 360⁰ OOH advertising services including strategic media planning, 305 603-7129 rate negotiation, creative adaptations, transcreations, production services, installation coordination and auditing. Our unique approach OTHER OFFICE LOCATIONS offers advertisers the best OOH options through our network of strategic New York, Los Angeles, Buenos Aires, Sao Paulo, Mexico City and Madrid partners with leading OOH media companies thus delivering optimal results and efficiency. COMPANY WEB ADDRESS http://www.latcom.com CURRENT CLIENTS COMPANY GENERAL E-MAIL ADDRESS YEAR ACQUIRED Diageo [email protected] Swatch 2014 CAPITALIZED BILLINGS HP N/A McDonald's OWNERSHIP/COMPANY AFFILIATION Mini Independent Fox TOTAL NUMBER OF EMPLOYEES Visit Mexico 150+ NatGeo KEY PERSONNEL Embratur Valentín Bueno | Chief Executive Officer

Javier Cano | Account Director [email protected] TOP FIVE COMPANY SECTORS (by revenue) N/A

TOP TEN COMPANY SPECIALTIES • Outdoor/Transit • Media Buying/Media Planning • International Placements • In-Store/In-Home Events/Demos

http://www.facebook.com/LatcomOOH?ref=br_tf

http://twitter.com/latcom_ooh

member 48 2016 AHAA HISPANIC MARKET GUIDE COMPANY NAME MISSION STATEMENT LatinOn Inc. Turn On your connection with Latinos

YEAR FOUNDED 2014

PRIMARY ADDRESS 304 Indian Trace, #713 Fort Lauderdale, FL 33326 305 300-0404

OTHER OFFICE LOCATIONS Caracas, Venezuela

COMPANY WEB ADDRESS http://latinon.us/

COMPANY GENERAL E-MAIL ADDRESS TOP FIVE COMPANY SECTORS (by revenue) [email protected] • Technology 2014 CAPITALIZED BILLINGS • Automotive N/A • Entertainment/Sports/Media • Health Care/Pharma OWNERSHIP/COMPANY AFFILIATION • Retail/Quick Service Restaurants Vicente Jubes

TOTAL NUMBER OF EMPLOYEES 15 TOP TEN COMPANY SPECIALTIES

KEY PERSONNEL • Media Buying/Media Planning • Brand Planning/Building Vicente Jubes | CEO • Interactive/Multimedia • Entertainment Marketing • Broadcast Production • Strategic Planning Risbel Mendoza | COO • Strategic Planning • Market Research Linda Ramirez | VP of Sales • Direct Response • International Placements José Mejias | Operations Manager Anffer Castillo | Development Manager Sergio Scanzoni | Director

http://www.facebook.com/latinongroup

http://www.twitter.com/Latin_On

member 2016 AHAA HISPANIC MARKET GUIDE 49 member 50 2016 AHAA HISPANIC MARKET GUIDE COMPANY NAME MISSION STATEMENT Lopez Negrete Communications, Inc. To bridge the gap between Corporate America and the Hispanic consumer with integrated communications that empower each of them to achieve YEAR FOUNDED their goals. 1985

PRIMARY ADDRESS CURRENT CLIENTS 3336 Richmond Avenue, Suite 200 YEAR ACQUIRED Houston, TX 77098 Bank of America 1993 713 877-8777 Fax: 713 877-8796 Wal-Mart Stores 1995 OTHER OFFICE LOCATIONS NBC Universal Motion Pictures Group 2007 Burbank, New York, Mexico City Verizon Communications 2010 COMPANY WEB ADDRESS Verizon Wireless 2013 http://www.lopeznegrete.com Fiat Chrysler Automobiles (FCA) 2012 COMPANY GENERAL E-MAIL ADDRESS SAMSUNG Telecommunications America 2013 [email protected] Recreational Boating & Fishing Foundation (RBFF) 2013 2014 CAPITALIZED BILLINGS Southern California Edison 2013 $275 million Phillips 66 Company 2013

OWNERSHIP/COMPANY AFFILIATION Feld Entertainment, Inc. 2014 Independent/Hispanic-Owned Saint Arnold Brewing Company 2015

TOTAL NUMBER OF EMPLOYEES 231

KEY PERSONNEL Alex López Negrete | President/CEO [email protected] TOP FIVE COMPANY SECTORS (by revenue) Cathy López Negrete | Executive VP/CFO/COO [email protected] • Telecommunications • Retail Howard Brown | VP/GM • Financial Services [email protected] • Packaged Goods Fernando Osuna | CCO • Energy [email protected] Julio Arrieta| Managing Director TOP TEN COMPANY SPECIALTIES [email protected] • Strategic Planning • Grassroots Marketing Colette Peterson | Sr. Director of Media Strategies • Brand Planning/Building • Direct Marketing/Customer [email protected] • Creative Development/ Relationship Management/ Execution Customer Experience • Digital/Social/Mobile Management • Media Buying/Media Planning • Event Marketing • Market Research • Public Relations/Community Relations

http://www.facebook.com/LopezNegreteCommunications

https://twitter.com/lopeznegrete

member 2016 AHAA HISPANIC MARKET GUIDE 51 ®

COMPANY NAME MISSION STATEMENT EcoNet Ventures dba Latinum Network We equip leading organizations to better serve, engage, and activate their brands with the fastest growing and most influential consumers in the U.S. YEAR FOUNDED today—Hispanics, Multicultural, and Millennials—through a shared-cost 2009 network mode. PRIMARY ADDRESS 2 Bethesda Metro Center, Suite 300 Bethesda, MD 20814 240 482-8260 Fax: 240 482-8265 CURRENT CLIENTS YEAR ACQUIRED OTHER OFFICE LOCATIONS Pepsi Co. 2009 N/A Daisy Brand 2010 COMPANY WEB ADDRESS Laureate Education 2010 http://www.latinumnetwork.com NFL 2010 COMPANY GENERAL E-MAIL ADDRESS Discovery Communications 2011 [email protected] McCormick 2012 2014 CAPITALIZED BILLINGS Bar S 2012 N/A Bimbo Bakeries 2012 OWNERSHIP/COMPANY AFFILIATION St. Jude Children’s Research Hospital 2012 Privately owned The Clorox Company 2012

TOTAL NUMBER OF EMPLOYEES Anheuser-Busch 2013 45 Disney 2014

KEY PERSONNEL David Wellisch | CEO Michael Klein | President

http://www.facebook.com/LatinumNetwork/

http://www.twitter.com/LatinumNetwork

member 52 2016 AHAA HISPANIC MARKET GUIDE COMPANY NAME MISSION STATEMENT MARCA MARCA Miami is a full service integrated advertising and digital marketing communication agency. We have a fundamental understanding of today’s U.S. general YEAR FOUNDED market with a focus on the multicultural consumer. 2003 PHILOSOPHY/VISION: Our unique philosophy encompasses a larger view of PRIMARY ADDRESS multicultural communication than just language. 3390 Mary Street, Suite 254 It is a more relevant way to communicate with the emerging multicultural consumer Coconut Grove, FL 33133 market. The multicultural market is complex and layered, the result of a confluence 305 423-8301 of cultures that you must understand in order to leave your mark in the consumer’s mind. This philosophy (perspective) allows us to identify and craft the most impactful OTHER OFFICE LOCATIONS and relevant messages for this expanding audience, in English, Spanish and even both. Chicago, Pittsburgh, Boston Everyone at MARCA has life and work experience in the Hispanic, General and Latin American markets. COMPANY WEB ADDRESS http://www.marcamiami.com CURRENT CLIENTS YEAR ACQUIRED

COMPANY GENERAL E-MAIL ADDRESS Rite Aid 2003 [email protected] UNUM 2008 Oster 2009 2014 CAPITALIZED BILLINGS N/A H&R Block 2010 Dish Latino 2011 OWNERSHIP/COMPANY AFFILIATION Kyocera Mita 2011 Hispanic Majority Owned Leon Medical Center 2011 TOTAL NUMBER OF EMPLOYEES Net 10 Wireless 2012 50 Payless Shoe Source 2012 KEY PERSONNEL Simple Mobile 2012 Tony Nieves | President [email protected] Telcel America 2012 TracFone 2012 Armando Hernández | Chief Creative Officer [email protected] StraightTalk 2013 Alejandro Berbari | Executive Creative Director NASCAR 2015 [email protected] Sling TV 2015 Luis Mezzana | Director of Finance Caterpillar 2015 [email protected] Sobieski Vodka 2015 Henry Gomez | Sr. Director of Strategic Planning [email protected]

TOP FIVE COMPANY SECTORS (by revenue) • Telecommunications • Travel • Financial Services • Healthcare/Pharma • Durable Goods

TOP TEN COMPANY SPECIALTIES

http://www.facebook.com/marcamiami • Brand Planning/Building • Retail and Brand Activation • Digital Marketing • Public Relations http://www.twitter.com/marcamiami • Direct Response • Sales Promotion • Interactive/Multimedia • Sports Marketing • Media Buying/Media Planning • Web Design

member 2016 AHAA HISPANIC MARKET GUIDE 53 COMPANY NAME MISSION STATEMENT Marketmedia Communications Inc. To trade alternative and traditional mass media communications, YEAR FOUNDED and innovative marketing products, always interested in offering a 2004 comprehensive communication solution to our clients. With the support PRIMARY ADDRESS and contribution of a committed team, we optimize our resources in order 2937 SW 27th Avenue to guarantee the permanence of the company in the business, and the Miami, FL 33133 expectations of our shareholders. 305 356-6359 OTHER OFFICE LOCATIONS Bogota, Panama City

CURRENT CLIENTS YEAR ACQUIRED COMPANY WEB ADDRESS http://www.marketmediaus.com Starcom (Colombia) 2001 OMD (Colombia) 2001 COMPANY GENERAL EMAIL ADDRESS [email protected] Mediawise (Colombia) 2001 Universal Maccan (Colombia) 2001 2014 CAPITALIZED BILLINGS N/A Beat (Colombia) 2001 Creative Expressions 2004 OWNERSHIP/COMPANY AFFILIATION Marketmedios Comunicaciones SA Su Vivienda Internacional 2004 Carat (Colombia) 2012 TOTAL NUMBER OF EMPLOYEES 120 KEY PERSONNEL Michael Franco | General Director TOP FIVE COMPANY SECTORS (by revenue) Natalia Brade | Traditional Media Account Director • Financial Services Tatiana Nicholls | Traditional Media Account Executive • Entertainment/Sports/Media Laura Olarte | OOH Account Director South & Central • Retail/Quick Service Restaurants America • Telecommunications • Transportation María Alexandra Visbal | OOH Account Director North & South America Viviana Peraza | Digital Account Director TOP AGENCY SPECIALTIES • Media Buying/Media Planning • International Placements • Brand Planning/Building • Strategic Planning

http://www.facebook.com/Marketmedia

http://twitter.com/marketmediainc

member 54 2016 AHAA HISPANIC MARKET GUIDE COMPANY NAME MISSION STATEMENT Omni Direct, Inc. Omni Direct strives to exceed client expectations and grow profitable campaigns by: YEAR FOUNDED • Accelerating advertising impact through ROI based media and 1999 marketing strategies. PRIMARY ADDRESS • Applying best practice methodologies in US Hispanic direct 10800 Biscayne Blvd., Suite 510 response marketing. Miami, Florida 33161 • Utilizing timely, results-based data analytics to drive insights and 305 535-8892 Fax: 305 938-0426 optimize campaign’s profitability and goals. OTHER OFFICE LOCATIONS N/A CURRENT CLIENTS COMPANY WEB ADDRESS http://www.omnidirect.tv Church & Dwight 2008 All Star Marketing Group 2009 COMPANY GENERAL E-MAIL ADDRESS [email protected] Idea Village 2011 TriStar 2012 2014 CAPITALIZED BILLINGS $10 million Guthy Renker 2012 Colonial Penn Insurance 2014 OWNERSHIP/COMPANY AFFILIATION Jarden Consumer Products 2014 Private Ontel 2014 TOTAL NUMBER OF EMPLOYEES Met Life 2015 8

KEY PERSONNEL Denira Borrero | COO, Principal TOP FIVE COMPANY SECTORS (by revenue) Alex Agurcia | CEO, Principal • Housewares/Toiletries/Beauty Aids María Quintero | Manager, Client Services • Financial/Insurance Services • Packaged Goods • Apparel/Accessories • Health Care/Pharma

TOP TEN COMPANY SPECIALTIES • Direct Response/DRTV • Print Production • Media Buying/Media Planning • Strategic Planning • Infomercials • International Placements • Broadcast Production • Market Research • Radio Production

http://www.facebook.com/OmniDirect

http://twitter.com/OmniDirectMiami

member 2016 AHAA HISPANIC MARKET GUIDE 55 COMPANY NAME MISSION STATEMENT Orcí Orci was built on the vision of using deeply relevant marketing programs to ultimately elevate and celebrate the Latino culture. An approach YEAR FOUNDED that transcends acculturation, age, income, gender and education as 1986 the drivers that motivate action. Focusing more intensely on making PRIMARY ADDRESS sure our clients brands are connecting to the heart and the mind of our 2800 28th Street, Suite 222 community. Santa Monica, CA 90405 310 622-4600 Fax: 310 399-9180

OTHER OFFICE LOCATIONS CURRENT CLIENTS YEAR ACQUIRED N/A Honda 1990 COMPANY WEB ADDRESS Acura 1990 http://www.orci.com Children’s Bureau of Southern California 1999 COMPANY GENERAL E-MAIL ADDRESS Dole 2010 [email protected] Piercing Pagoda 2014 2014 CAPITALIZED BILLINGS YAVEO by DirecTV 2015 $40 million VCA Animal Hospitals 2015 OWNERSHIP/COMPANY AFFILIATION NALEO Education Fund 2016 100% Hispanic

TOTAL NUMBER OF EMPLOYEES 30 TOP FIVE COMPANY SECTORS (by revenue) KEY PERSONNEL • Automotive Hector J. Orcí | Co-founder and Chairman • Packaged Goods [email protected] • Entertainment Norma Orcí | Co-founder and Chairwoman • Political [email protected] • Retail Andrew Orcí | President & CEO [email protected] Juan J. Quintana | SVP, Executive Creative Director [email protected] TOP TEN COMPANY SPECIALTIES Theresa Miller | Media Director • Full-service Creative • Interactive/Digital [email protected] • Media Planning/Media Buying • Social Allen Perez | VP Creative Director of Production • Strategic Planning • Mobile [email protected] • Broadcast Production • ROI/Analytics/Reporting Marina Filippelli | SVP Director of Client Services • Print Production • Public Relations [email protected] Susan Page | SVP Strategic Partnerships [email protected]

https://www.facebook.com/orciadvertising

http://twitter.com/orciAdvertising

https://www.linkedin.com/company/orci?trk=extra_ biz_viewers_viewed

member 56 2016 AHAA HISPANIC MARKET GUIDE member 2016 AHAA HISPANIC MARKET GUIDE 57 COMPANY NAME MISSION STATEMENT Pinta Pinta is a full-service agency practicing the art of cross-cultural marketing.

YEAR FOUNDED 2014 (from spin-off of 22 year old agency)

PRIMARY ADDRESS YEAR ACQUIRED 1111 Lincoln Rd., Suite 800 CURRENT CLIENTS Miami Beach, FL 33139 T-Mobile 2007 305 615-1111 Fax: 305 532-2590 Nat Geo 2011 OTHER OFFICE LOCATIONS Amazon 2014 New York, Los Angeles Facebook 2013 COMPANY WEB ADDRESS UFC 2015 http://www.pintausa.com BBVA 2015 COMPANY GENERAL E-MAIL ADDRESS McCormick 2015 [email protected] NFL 2015 2014 CAPITALIZED BILLINGS $4.75 million (revenue not billings)

OWNERSHIP/COMPANY AFFILIATION Intercom Americas / JeffreyGroup

TOTAL NUMBER OF EMPLOYEES 31

KEY PERSONNEL Mike Valdes-Fauli | President & CEO [email protected] TOP FIVE COMPANY SECTORS (by revenue) Alex Barreras | Creative Director • Telecommunications/Technology [email protected] • Entertainment/Sports/Media Lauren Cortiñas | Managing Director • Finance [email protected] • Sports Entertainment Daniel Díaz | Controller • Packaged Goods [email protected]

TOP TEN COMPANY SPECIALTIES • Brand Planning/Building • Digital & Direct Response • Strategic Planning • Entertainment Marketing • Full Service Creative • Grassroots Marketing • Broadcast Production • Public/Media Relations • Print/Radio Production • Media Buying/Media

http://www.facebook.com/PintaUSA

https://twitter.com/MikeValdesFauli

member 58 2016 AHAA HISPANIC MARKET GUIDE member 2016 AHAA HISPANIC MARKET GUIDE 59 COMPANY NAME MISSION STATEMENT PM3 (formerly PM Publicidad) "To make our clients' brands an absolute 'must have' in the hearts and minds of Hispanic consumers". YEAR FOUNDED 2003

PRIMARY ADDRESS

1776 Peachtree Street NW, Suite 180 YEAR ACQUIRED CURRENT CLIENTS Atlanta, GA 30309 404 870-0099 Fax: 404 870-0321 NAPA AUTO PARTS (U.S.) 2003

OTHER OFFICE LOCATIONS Cox Communications, Inc. 2007 Santa Monica Starz Entertainment 2010

COMPANY WEB ADDRESS Georgia Lottery 2014 http://www.pm3.agency Nerd Nest 2014 NAPA AUTOPARTES (Mexico) 2015 COMPANY GENERAL E-MAIL ADDRESS [email protected] Toys"R"Us 2015

2014 CAPITALIZED BILLINGS $31–60 million TOP FIVE COMPANY SECTORS (by revenue) OWNERSHIP/COMPANY AFFILIATION • Automotive Independent • Entertainment/Sports/Media • Telecommunications TOTAL NUMBER OF EMPLOYEES • Consumer Products 32 • Durable Goods KEY PERSONNEL Eduardo Pérez | Partner [email protected] Patricio Montalbetti | Partner [email protected] TOP TEN COMPANY SPECIALTIES Ricky Echegaray | Partner • Brand Planning/Building • Live/Experiential Marketing [email protected] • Broadcast Production • Market Research Myrna DeJesús | SVP, Research/Planning • Direct Response • Corporate Social Responsibility [email protected] • Full Service Creative (CSR) Hernan Feuermann | Executive Creative Director • Interactive/Digital/Mobile • Sports Marketing [email protected] Patricia Ramón | Corporate Controller [email protected]

member 60 2016 AHAA HISPANIC MARKET GUIDE COMPANY NAME MISSION STATEMENT Redbean Society Redbean Society delivers strategy consulting services and cultural insights to help marketers harness the total potential of today’s cross- YEAR FOUNDED cultural America. 2009

PRIMARY ADDRESS 157 Columbus Ave., Suite 425 New York, NY 10023 CURRENT CLIENTS 646 651-4997 YEAR ACQUIRED Chocolate Cortes 2009 OTHER OFFICE LOCATIONS N/A Tavern on the Green/Tavern Direct 2009 NCMEC (National Center for Missing & Exploited Children) 2009 COMPANY WEB ADDRESS http://www.redbeansociety.com Sara Lee Corporation 2010 TAJIN International Corp 2011 COMPANY GENERAL E-MAIL ADDRESS [email protected] Sanofi Mexico 2011 WomanHeart 2012 2014 CAPITALIZED BILLINGS N/A

OWNERSHIP/COMPANY AFFILIATION Sole Proprietorship, TOP FIVE COMPANY SECTORS (by revenue) Independent & Minority Owned • Packaged Goods TOTAL NUMBER OF EMPLOYEES • Toiletries/Beauty Aids 3 • Health Care/Pharma • Financial Services KEY PERSONNEL • Retail/Quick Service Restaurants Jackie Bird | CEO & Chief Insights Officer [email protected]

TOP TEN COMPANY SPECIALTIES • Business Development • Market Research • Brand Planning/Building • Marketing Strategy • Cross Cultural Marketing • Multi-Platform/Channel • Hispanic Marketing Integration • Integrated Marketing • Strategic Planning • Integration

http://twitter.com/redbeansociety

member 2016 AHAA HISPANIC MARKET GUIDE 61 COMPANY NAME MISSION STATEMENT República, LLC República is a leading independent cross- cultural agency that is fearlessly redefining what it is to create relevant, enduring connections YEAR FOUNDED between brands and consumers across language and culture - all the 2006 while nurturing lasting client partnerships and forging an identity of altruism and boundless innovation. PRIMARY ADDRESS The República Building 2153 Coral Way, 5th Floor Miami, FL 33145 CURRENT CLIENTS 786 347-4700 Fax: 305 443-1631 YEAR ACQUIRED Nielsen 2007 OTHER OFFICE LOCATIONS New York, Los Angeles Sedano’s Supermarkets 2008 Universal Orlando Resort 2009 COMPANY WEB ADDRESS http://www.republica.net Baptist Health 2010 Goya Foods 2010 COMPANY GENERAL E-MAIL ADDRESS BankUnited 2011 [email protected] Google, Inc. 2012 2014 CAPITALIZED BILLINGS Boehringer Ingelheim Pharmaceuticals, Inc. 2013 N/A Toyota 2013 OWNERSHIP/COMPANY AFFILIATION National Pork Board 2014 100% Hispanic/Independent NBCUniversal Telemundo Enterprises 2014 TOTAL NUMBER OF EMPLOYEES Speed Queen (Alliance International) 2014 104 Four Seasons Hotels & Resorts 2015 KEY PERSONNEL Facebook 2015 Jorge A. Plasencia | Co-Founder, Chairman & CEO ARA Food Corp 2015 Luis Casamayor | Co-Founder, President & CCO All Aboard Florida 2015 Anthony Bianco | EVP & GM eMerge Americas 2016 Tony Arner | CFO Lourdes Mateo de Acosta | SVP, Communications Lilly Franyie | VP, Client Services TOP FIVE COMPANY SECTORS (by revenue) Will Freyre | VP, Digital Innovation • Pharmaceutical Wendy Grant | VP, Corporate & Community Relations • Healthcare Nicholas Kerestegian | VP, Business Strategy • Food & Beverage • Travel, Leisure & Entertainment & Operations • Automotive José Palacios | Creative Director Phil Greaux | Creative Director TOP TEN COMPANY SPECIALTIES • Brand Planning/Building • Full Service Creative http://www.facebook.com/RepublicaWorld • Strategic Planning • Interactive/Multimedia • Web Design/Digital/Interactive • Market Research http://www.twitter.com/RepublicaWorld • Media Buying/Media Planning • Cause Marketing & Social • Public Relations Networking https://www.linkedin.com/company/republica-llc • Broadcast Production

member 62 2016 AHAA HISPANIC MARKET GUIDE A DECADE OF FUELING THE MULTICULTURAL MAINSTREAM.

member 2016 AHAA HISPANIC MARKET GUIDE 63 COMPANY NAME MISSION STATEMENT Richards/Lerma Richards/Lerma is a Next-Generation Agency. We thrive on decoding the opportunities that are inherent in the future. At our core, we connect YEAR FOUNDED brands and people. Today, that means navigating the digital and analog 2008 worlds. Today, that means communicating in a language-agnostic manner. It means we make our clients’ brands a relevant part of consumer culture. PRIMARY ADDRESS It means leveraging platforms that go beyond simply advertising. We help 7007 Twin Hills Avenue, Suite 300 our clients add value to the lives of consumers. In the process, we deliver Dallas, TX 75231 breakthrough, effective work that always moves our clients’ businesses 214 891-4100 forward. In short, We Make Our Clients Rock!

OTHER OFFICE LOCATIONS Mexico City, Buenos Aires CURRENT CLIENTS

COMPANY WEB ADDRESS YEAR ACQUIRED http://www.richardslerma.com MetroPCS 2009 Ram Trucks 2010 COMPANY GENERAL E-MAIL ADDRESS [email protected] The Home Depot 2010 Chrysler 2013 2014 CAPITALIZED BILLINGS $42 million Dodge 2013 Jeep 2013 OWNERSHIP/COMPANY AFFILIATION Owned by Pete Lerma & Stan Richards Pizza Patron 2013 Affiliated with Richards Group Dr Pepper 2014 TOTAL NUMBER OF EMPLOYEES Clamato 2014 90 NatureSweet 2014

KEY PERSONNEL Kendall Jackson 2014 Pete Lerma | Principal Google Mexico 2014 [email protected] Total Wine & More 2015 Aldo Quevedo | Principal/Creative Director Avocados De Mexico 2015 [email protected] 7UP 2015 Guillermo Tragant | Principal/Creative Director [email protected] Bud Light Chelada 2016 Melissa García Sinkoski | Principal, Agency Operations [email protected] Salma Gottfried | Principal, Brand Management [email protected] TOP FIVE COMPANY SECTORS (by revenue) Quim Gil | Principal/Brand Planning • Retail/Quick Service Restaurants [email protected] • Automotive • Telecommunications David Ravelo | Principal/Brand Management [email protected] • Non-Profit • Packaged Goods Lourdes Lamasney | Principal/Brand Creative [email protected] TOP TEN COMPANY SPECIALTIES http://www.facebook.com/richardslerma • Digital • Full Service Creative • Strategic Planning • Public Relations http://www.twitter.com/richardslerma • Social Media • Grassroots Marketing • Brand Planning Building • Market Research http://www.instagram.com/richardslerma • Media Buying/Media Planning • Broadcast Production

member 64 2016 AHAA HISPANIC MARKET GUIDE member 2016 AHAA HISPANIC MARKET GUIDE 65 COMPANY NAME MISSION STATEMENT *S,C,P,F... To take multicultural marketing communications to the next level.

YEAR FOUNDED 1996

PRIMARY ADDRESS 1674 Meridian Ave., Suite 500 Miami Beach, FL 33139 305 674-3222 Fax: 305 695-2777 CURRENT CLIENTS OTHER OFFICE LOCATIONS YEAR ACQUIRED Barcelona, Madrid, Bogota, Buenos Aires, Mexico, HSBC 2008 New York, Santo Domingo The Coca-Cola Company 2008 COMPANY WEB ADDRESS IKEA 2010 http://www.scpf.com Tylenol 2013 COMPANY GENERAL E-MAIL ADDRESS Zyrtec 2013 [email protected] Benadryl 2013 2014 CAPITALIZED BILLINGS Listerine 2013 N/A

OWNERSHIP/COMPANY AFFILIATION 51% owned by WPP

TOTAL NUMBER OF EMPLOYEES TOP FIVE COMPANY SECTORS (by revenue) 138 • Retail KEY PERSONNEL • Beauty Ignasi Puig | CEO • Financial Services Marcos Calandrelli | Creative Director • Pharmacy • Packaged Goods Tony Veiga | Creative Director Antonio Nunez Lopez | Planning Director Carolina Bertrand | Account Director TOP TEN COMPANY SPECIALTIES • Brand Planning/Building • Multicultural Marketing • Client Service & Project • Point of Purchase Management • Strategic Planning & Insight • Digital & Online Services • Viral/Guerilla Marketing • Full Service Creative • Web Design • Interactive/Mobile Marketing

http://www.facebook.com/scpfamerica

http://www.twitter.com/scpfamerica

member 66 2016 AHAA HISPANIC MARKET GUIDE COMPANY NAME MISSION STATEMENT Santiago Solutions Group Santiago Solutions Group is a strategy, analytics & research consulting firm. We guide clients’ growth strategies leveraging advanced consumer YEAR FOUNDED research, marketing & sales analytics, ‘size of the prize’ scenario planning, 2000 innovative segmentations and predictive modeling. Our end goal is to PRIMARY ADDRESS uncover actionable & ‘ownable’ consumer segments insights that enhance 321 N. Pass Avenue, #168 clients’ marketing effectiveness and advance sustainable total growth. Burbank, CA 91505 By leveraging Client-side and Consulting experience, we arm clients and 818 509-5901 Fax: 323 843-9727 agencies with intelligence, drivers to purchase, customer journeys and strategic pathways across marketing Ps aligned with the highest ROI OTHER OFFICE LOCATIONS options for Millennial, Multicultural, Hispanic and Total Market. Fort Lauderdale

COMPANY WEB ADDRESS http://www.SantiagoSolutionsGroup.com

COMPANY GENERAL E-MAIL ADDRESS CURRENT CLIENTS [email protected] YEAR ACQUIRED AARP 2000 2014 CAPITALIZED BILLINGS Health Net 2010 $3 million (Earnings) Quaker/PepsiCo 2011 OWNERSHIP/COMPANY AFFILIATION Hilton Worldwide 2012 Independent Teasdale Quality Foods 2012 TOTAL NUMBER OF EMPLOYEES Verizon Wireless 2012 10 GfK MRI 2013 KEY PERSONNEL Blue Cross Blue Shield 2013 Carlos Santiago | President & Chief Strategist Palladium Investments 2014 [email protected] Kimberly Clark 2014 Derene Allen | Principal Gatorade/PepsiCo 2015 [email protected] BCBS-AZ 2015 Tatiana Bonilla | Business Development [email protected]

TOP FIVE COMPANY SECTORS (by revenue) • Health Care/Pharma/Hospitals • CPG/H&B/Retail • Wireless/Entertainment/Tech • Financial Services/Insurance • Restaurants/Travel/Leisure

TOP TEN COMPANY SPECIALTIES http://www.twitter.com/Carlos_SSG • Strategic Consulting • ROI Analytics & Econometrics http://www.twitter.com/Santiago_Group • Quant & Qual Research • Big Data & Predictive Modeling https://www.linkedin.com/company/santiago-solutions- • Right-Sizing Opportunity • Consumer Insights group • Customer Experience • Custom Segmentation https://www.linkedin.com/in/carloslsantiago • Marketing Strategy • Offering Innovation

member 2016 AHAA HISPANIC MARKET GUIDE 67 COMPANY NAME MISSION STATEMENT Semilla AD, Inc. Build meaningful consumer brand relationships with Hispanic Middle America leading to richer, more fulfilling lives. YEAR FOUNDED 2010

PRIMARY ADDRESS 9100 S. Dadeland Blvd, Suite 1500 CURRENT CLIENTS Miami, Florida 33156 YEAR ACQUIRED Amscot Financial 2012 OTHER OFFICE LOCATIONS Boston Beer Company 2015 N/A Pier 33 Gourmet 2015 COMPANY WEB ADDRESS http://www.semillaad.com

COMPANY GENERAL E-MAIL ADDRESS [email protected]

2014 CAPITALIZED BILLINGS N/A TOP FIVE COMPANY SECTORS (by revenue) OWNERSHIP/COMPANY AFFILIATION • Financial Services Independent • Grocery Products TOTAL NUMBER OF EMPLOYEES • Packaged Good 5 • Healthcare • Retail KEY PERSONNEL Gabriela Alcántara-Díaz | Founder and President [email protected]

Shirley Attia | Chief Creative Officer TOP TEN COMPANY SPECIALTIES [email protected] • Insights • Conferences • Brand Planning/Building • Strategic Planning • Copy Writing • Digital • Full Service Creative • Social Media • Market Research

http://www.facebook.com/semillaad

http://www.twitter.com/SemillaAD

https://www.linkedin.com/company/g-admarketing- communications-inc-

member 68 2016 AHAA HISPANIC MARKET GUIDE COMPANY NAME MISSION STATEMENT Sensis Sensis is a cross-cultural marketing agency driving behavior change. We affect how people think, act, and interact across cultures. We build experiences out of culture, to drive behavior change. Unlike other Hispanic agencies, we offer our clients three approaches to YEAR FOUNDED cultural marketing: Multicultural, Total Market or our pioneering new Cross-cultural model. 1998 Sensis The cultural change agency. PRIMARY ADDRESS 811 Wilshire Boulevard, Suite 2050 CURRENT CLIENTS YEAR ACQUIRED Los Angeles, CA 90017 San Diego Gas & Electric 2008 213 341-0171 Fax: 323 861-7436 Sempra Energy 2008 OTHER OFFICE LOCATIONS Southern California Gas Company 2008 Washington DC, Atlanta, Austin, Little Rock U.S. Coast Guard Academy 2009 COMPANY WEB ADDRESS U.S. Citizenship & Immigration Services 2010 http://www.sensisagency.com Food and Drug Administration (FDA) 2011 COMPANY GENERAL E-MAIL ADDRESS United States Department of Agriculture 2011 [email protected] Metrolink 2012 2014 CAPITALIZED BILLINGS OC Fair & Event Center 2012 $15 million Washington Gas 2013 OWNERSHIP/COMPANY AFFILIATION Union Bank 2013 Independent Port of Los Angeles 2013 TOTAL NUMBER OF EMPLOYEES AARP 2013 88 Centers for Disease Control and Prevention (CDC) 2013 KEY PERSONNEL MLK Community Hospital 2013 José Villa | President UCLA Extension 2014 [email protected] Tadin Herb & Tea Company 2013 Danny Allen | EVP, Managing Director East Coast [email protected] Consumer Product Safety Commission 2014

Gloria Johnson | VP, Managing Director, Los Angeles National Guard 2014 [email protected] California State University Los Angeles 2014 Sayo Martin | Earned Media Director U.S. Air Force 2015 [email protected] WorldRemit 2015 Delmus Credle | Strategic Planning Director [email protected] TOP FIVE COMPANY SECTORS (by revenue) Karla Fernandez | Managing Director, Texas • Government [email protected] • Higher Education Ken Deutsch | Media Director • Utilities/Energy [email protected] • Healthcare/Pharma Javier San Miguel | Group Creative Director • Financial Services [email protected] Abdi Zadeh | Managing Director, Digital Experiences TOP TEN COMPANY SPECIALTIES [email protected] • Branding • Media Buying/Media Planning Beatriz Mallory | VP, Sensis Health • Creative • Multicultural [email protected] • Digital • Public Relations • Mobile & Website • Research & Analytics Development • Social Media • Strategy • Challenges

member 2016 AHAA HISPANIC MARKET GUIDE 69 COMPANY NAME MISSION STATEMENT SMG Multicultural At Starcom Mediavest Group, we’re about much more than media and advertising. We’re an agency obsessed with technology. And data. And YEAR FOUNDED people. We leverage our global team of more than 8,000 experts to create 1987 strong one-to-one connections between consumers and the world’s largest brands. For us, data and technology aren’t utilities—they’re ways to capture PRIMARY ADDRESS emotion, enable great creative and deliver connected, valuable human 35 West Wacker Drive, 22nd Floor experiences. Chicago, IL 60601 312 220-3381 Fax: 312 220-6561 SMG Multicultural is the largest brand communications organization in the OTHER OFFICE LOCATIONS U.S. specializing in Hispanic, African-American, Asian-American and emerging Miami, New York market consumers. We deliver results for clients, fueled by passion, creativity and a fearless pursuit of ideas. Our media experts consistently lead and COMPANY WEB ADDRESS invent within the multicultural space by developing brand connections for http://www.smvgroup.com our clients through insight, strategy and activation to ultimately captivate consumers. SMG Multicultural consists of three brands: Tapestry, MV42 and COMPANY GENERAL E-MAIL ADDRESS Spark MC. [email protected]

2014 CAPITALIZED BILLINGS N/A

OWNERSHIP/COMPANY AFFILIATION CURRENT CLIENTS YEAR ACQUIRED Starcom Mediavest Group, Publicis Groupe Wal-Mart TOTAL NUMBER OF EMPLOYEES Honda 123 Sprint KEY PERSONNEL Comcast Monica Gadsby | Starcom Mediavest Group, Kellogg’s Publicis Groupe [email protected] Heineken Lia Silkworth | EVP, Tapestry Managing Director Kraft [email protected] Caleb Windover | SVP, MV42 Managing Director [email protected] Esther E.T. Franklin | EVP Head of Experience Strategy, SMG Americas [email protected] Marla Skiko | EVP, Digital Innovation, SMG Multicultural [email protected] Stephen Paez | VP, Director Multicultural, Spark [email protected]

http://www.facebook.com/starcommediavestgroup

https://twitter.com/global_smg/

member 70 2016 AHAA HISPANIC MARKET GUIDE COMPANY NAME MISSION STATEMENT sociedAD We are a group of people who live and interact within the same cultural sphere, dedicated to creating emotionally charged, culturally relevant YEAR FOUNDED ideas that impact our clients’ business. 2015 WE CREATE POWERFUL IDEAS HISPANICS ACT ON. PRIMARY ADDRESS 386 Park Avenue South, 15th floor New YorK, NY 10016 646 762-6734 Fax: 917 793-9365

OTHER OFFICE LOCATIONS CURRENT CLIENTS Miami, Los Angeles YEAR ACQUIRED MilkPEP 2016 COMPANY WEB ADDRESS http://www.sociedAD.com Bayer 2016 ITT Technical Institute 2016 COMPANY GENERAL E-MAIL ADDRESS [email protected] HBO Latino 2016 Palm Bay International 2016 2014 CAPITALIZED BILLINGS TGL Law 2016 N/A

OWNERSHIP/COMPANY AFFILIATION Campbell Ewald

TOTAL NUMBER OF EMPLOYEES 27

KEY PERSONNEL Carla Trum Mercado | Managing Director TOP FIVE COMPANY SECTORS (by revenue) Jorge Moya | CCO • Beverages (Non Alcoholic) Federico Mejer | Managing Director • Entertainment/Sports/Media • Health Care/Pharma • Education • Packaged Goods

TOP TEN COMPANY SPECIALTIES

• Interactive/Multimedia • Direct Response • Brand Planning/Building • Entertainment Marketing • Broadcast Production • Full Service Creative • Sales Promotion • Strategic Planning • Media Buying/Media Planning • Public Relations • Media Relations

member 2016 AHAA HISPANIC MARKET GUIDE 71 COMPANY NAME MISSION STATEMENT Uniworld Group, Inc. To grow our clients' business through UniCulturalism, UWG's unique approach to cultural identity and how it informs the way people interact YEAR FOUNDED with products, services, brands and causes. We view the world through 1969 UniCultural lenses that expertly identify the forces that bring our consumers together, while specializing in the cultural nuances that make PRIMARY ADDRESS them distinct. One MetroTech Center North, 11th floor Brooklyn, NY 11201 212 219-1600 Fax: 212 941-0650 CURRENT CLIENTS OTHER OFFICE LOCATIONS YEAR ACQUIRED Detroit, Atlanta Ford/Lincoln 1985 Colgate Palmolive 1993 COMPANY WEB ADDRESS http://www.uwg.is The U.S. Marine Corps 2000 The Home Depot 2002 COMPANY GENERAL E-MAIL ADDRESS [email protected] Amtrak 2013 Pfizer 2013 2014 CAPITALIZED BILLINGS N/A

OWNERSHIP/COMPANY AFFILIATION N/A

TOTAL NUMBER OF EMPLOYEES 98 (by revenue) KEY PERSONNEL TOP FIVE COMPANY SECTORS Amy Gomez | Director of Hispanic Marketing • Automotive [email protected] • Recruitment • Home Improvement Matilda Ivey | VP Client Engagement [email protected] • Travel • Health Care/Pharma

TOP TEN COMPANY SPECIALTIES • Strategic Planning • Social Media Strategy and • Creative Development and Execution Execution • Consumer Research • Media Planning and Buying • Experiential • Content Development • Sponsorship • Digital Amplification • Public Relations: Digital and Traditional

http://www.twitter.com/UWGNY

member 72 2016 AHAA HISPANIC MARKET GUIDE COMPANY NAME MISSION STATEMENT Urias Communications We connect diverse worlds for mutual benefit and respect.

YEAR FOUNDED 2006

PRIMARY ADDRESS 5050 N. 40th Street, Suite 280 Phoenix, AZ 85018 480 751-5569 Fax: 480 751-5570 CURRENT CLIENTS OTHER OFFICE LOCATIONS YEAR ACQUIRED N/A APS 2006 Dignity Health 2006 COMPANY WEB ADDRESS http://uriascommunications.com/ Phoenix Zoo 2006 City of Phoenix 2010 COMPANY GENERAL E-MAIL ADDRESS [email protected] State of Arizona 2014 Pango 2015 2014 CAPITALIZED BILLINGS $12 million

OWNERSHIP/COMPANY AFFILIATION Single Member, LLC

TOTAL NUMBER OF EMPLOYEES 6

KEY PERSONNEL Lisa Urias | CEO & President [email protected] Jennifer Sanchez | Chief Operating Officer [email protected] Jesse Palacios | Creative Director [email protected] Marisol Pelaez | Public Relations Director [email protected] Yvette Abernethy | Project Manager [email protected] Vanessa Nielsen | Account Manager [email protected]

member 2016 AHAA HISPANIC MARKET GUIDE 73 COMPANY NAME MISSION STATEMENT VanguardComm VanguardComm is your single source for Public Relations and Integrated Marketing Communications addressing multicultural and mainstream YEAR FOUNDED markets. We have extensive experience in strategic planning, market 1995 entry, brand development, corporate communications, grassroots PRIMARY ADDRESS programs, building word of mouth and a unique specialty in social and 2 Disbrow Court, Third Floor cause marketing. VanguardComm provides customized teams to serve East Brunswick, NJ 08816 each client’s unique needs and has a senior team of highly experienced 732 246-0340 professionals offering a wide range of communications that deliver measurable results. OTHER OFFICE LOCATIONS Miami, New York, Los Angeles CURRENT CLIENTS COMPANY WEB ADDRESS YEAR ACQUIRED http://www.vanguardcomm.com Moen 2006

COMPANY GENERAL E-MAIL ADDRESS Findly – On Demand Talent 2006 [email protected] NYPD 2015 FDNY 2015 2014 CAPITALIZED BILLINGS N/A

OWNERSHIP/COMPANY AFFILIATION Independent

TOTAL NUMBER OF EMPLOYEES TOP FIVE COMPANY SECTORS (by revenue) 10 • Home Improvement • Consumer Products KEY PERSONNEL • Non-Profit Esther Novak | Founder & CEO • Health Care/Pharma [email protected] • Telecommunications Bill Fox Ph. D. | Managing Partner [email protected] Joe Ramirez | VP, Account Director [email protected] TOP TEN COMPANY SPECIALTIES Lillian Ayala | VP, Public Relations, Event Marketing • Strategic Consulting • Multicultural Marketing Comm. [email protected] • Public Relations • Grassroots, Events & Julia Walker | Strategic Communications, Public • Cause Marketing & Social Sponsorships Relations Responsibility • Social Networking [email protected] • Language Services • Diversity Marketing Hensley Jemmott | Advertising, VP Account Director • Corporate Communications • Media Relations [email protected] Antoinette Mabry | Advertising, Public Relations [email protected]

member 74 2016 AHAA HISPANIC MARKET GUIDE COMPANY NAME MISSION STATEMENT the viva partnership, Inc. viva partnership provides successful companies with solutions that help bridge the relevancy gap between its brands and the Hispanic consumer. YEAR FOUNDED 1997

PRIMARY ADDRESS 10800 Biscayne Blvd., Suite 300 CURRENT CLIENTS Miami, FL 33161 YEAR ACQUIRED Tire Kingdom 2003 305 576-6007 NTB 2003 OTHER OFFICE LOCATIONS Germania 2006 San Antonio Oil Can Henry's 2008 COMPANY WEB ADDRESS Direct Auto Insurance 2010 http://www.vivamia.com Mike’s hard lemonade 2012 COMPANY GENERAL E-MAIL ADDRESS Sandoz Novartis Latin America 2014 [email protected] Walt Disney World Latin America 2014 2014 CAPITALIZED BILLINGS Colonial Penn Insurance 2015 N/A GO! Insect Repellents 2015 OWNERSHIP/COMPANY AFFILIATION BOP Insecticide Spray 2015 ICOM

TOTAL NUMBER OF EMPLOYEES 21

KEY PERSONNEL Linda Lane González | President [email protected] TOP FIVE COMPANY SECTORS (by revenue) Debbie Richmond | EVP, Media and Research • Automotive [email protected] • Financial Services • Consumer Packaged Goods Jay Ben-Avner | COO [email protected] • Retail • Beverages (Alcoholic) Romina López | Account Director [email protected] Ross Vialpando | Sr. Media Planner/Buyer [email protected] TOP TEN COMPANY SPECIALTIES • Brand Planning/Building • International Placements • Broadcast Production • Media Buying/Media Planning • Digital • Market Research • Full Service Creative • Hispanic Marketing Strategy • Brand Engagement • Strategic Planning

member 2016 AHAA HISPANIC MARKET GUIDE 75 COMPANY NAME MISSION STATEMENT Walton Isaacson Founded in 2005 by marketing innovators Aaron Walton, Cory Isaacson YEAR FOUNDED and esteemed partner Earvin "Magic" Johnson, Walton Isaacson (WI) 2005 provides strategic and creative solutions for many of the world's largest PRIMARY ADDRESS and most aggressive brand marketers. This innovative agency model 3630 Eastham Drive marries award-winning, full-service advertising, digital and social Culver City, CA 90232 capabilities with below-the-line expertise across multiple disciplines, 323 677-5300 Fax: 323 904-9809 providing unprecedented value and efficiency for its partners. WI's OTHER OFFICE LOCATIONS marketing specializations include Sports, Lifestyle, Entertainment, Chicago, New York, Miami, Tokyo Experiential and Branded Content, as well as cultural expertise across General Market, African American, Hispanic and LGBT consumer segments. COMPANY WEB ADDRESS This highly integrated approach to client business substantiates the http://www.waltonisaacson.com agency's focus on being "The Planet's Most Interesting Agency." COMPANY GENERAL EMAIL ADDRESS [email protected] [email protected]

2014 CAPITALIZED BILLINGS CURRENT CLIENTS $93 million YEAR ACQUIRED Lexus 2007 OWNERSHIP/ COMPANY AFFILIATIONS Jim Beam Brands 2010 Privately Held Tequila Avión 2010 TOTAL NUMBER OF EMPLOYEES Toyota Financial Services 2012 150 Hillshire 2014 KEY PERSONNEL Aaron Walton | Partner Wells Fargo 2013 Cory Isaacson | Partner Macy’s 2014 Rochelle Newman-Carrasco | EVP, Hispanic Marketing MillerCoors 2014 Alice Rivera | VP, Hispanic Marketing McDonald’s 2014 Kirsten Atkinson | VP, Media & Integration Rupari Foods 2015 Alberto Alfonso | Media Director Spalding 2015 Lori Dicker | VP, Digital Vida Cornelius | EVP, Chief Creative Officer Martin Cerri | Group Creative Director TOP FIVE COMPANY SECTORS (by revenue) Miguel García Castillo | Group Creative Director • Automotive • Beverages (Alcoholic) Juan Bonilla | SVP, Business Development • Retail • Consumer Packaged Goods • Financial

TOP TEN AGENCY SPECIALTIES • Full Service Creative • Media Buying/Media Planning • Brand Planning/Building • Multicultural and Total Market • Strategic Planning • Entertainment Marketing http://www.facebook.com/WaltonIsaacsonAgency • Broadcast Production • Sports Marketing

http://twitter.com/WaltonIsaacson • Interactive/Multimedia • Market Research

member 76 2016 AHAA HISPANIC MARKET GUIDE COMPANY NAME MISSION STATEMENT Wing Wing is an agency is driven by curiosity, always asking why and wanting to dig deeper. We can be tireless, fearless, and stubborn because we YEAR FOUNDED believe creativity is limitless. We combine the curiosity of a child with the 1979 ambition of an adult. At Wing, we Play Serious. PRIMARY ADDRESS Recently rated one of the top 10 Hispanic agencies in the United States, 200 5th Avenue, 3rd floor Wing is the full service in-house Hispanic agency of the Grey Group. Our New York, NY 10010 primary focus is leveraging our deep understanding of the critical and 212 500-9400 Fax: 212 500-9483 growing Hispanic consumer market to drive total market business results for Clients. OTHER OFFICE LOCATIONS Miami

COMPANY WEB ADDRESS CURRENT CLIENTS YEAR ACQUIRED http://www.insidewing.com Procter & Gamble 1979 COMPANY GENERAL E-MAIL ADDRESS Eli Lilly 2006 [email protected] GSK 2012 2014 CAPITALIZED BILLINGS National Parks Service 2012 N/A NFL 2012 OWNERSHIP/COMPANY AFFILIATION LifeBeat 2013 WPP/Grey Group Quaker State 2014 TOTAL NUMBER OF EMPLOYEES Papa John’s 2014 40 Nestle 2014 KEY PERSONNEL TJ Maxx 2015 Michael Houston | CEO of Grey NA Pfizer 2015 [email protected] Sandra Alfaro | Managing Director [email protected] TOP FIVE COMPANY SECTORS (by revenue) José “Pepe” Aguilar | Chief Creative Officer • Healthcare/Pharma [email protected] • Consumer Packaged Goods • Beauty • Quick Service Restaurants • Retail

TOP TEN COMPANY SPECIALTIES • Brand Planning/Building • Market Research • Broadcast Production • Print Production • Creative Development & • Strategic Planning Execution • Social Media Strategy & • Interactive/Multimedia Community Management • Account Management & Project Management

http://www.facebook.com/insidewing

http://www.twitter.com/insidewing

member 2016 AHAA HISPANIC MARKET GUIDE 77 MARKETING & COMMUNICATIONS MARKETING & COMMUNICATIONS COMPANIES BY REGION COMPANIES BY SPECIALTY

EASTERN BRAND PLANNING/ Dieste, Inc. Omni Direct, Inc. BUILDING fluent360 LLC Alma | Coconut Grove, FL Acento Hispanic Group IN-STORE/IN-HOME Anomaly | New York, NY Alma Corporation EVENTS/DEMOS BodenPR | Miami, FL alPunto Advertising la comunidad Casanova Pendrill Bravo Group, The | Miami, FL C-Com Group, Inc. LatinOn Inc. LATCOM BVK Miami | Miami, FL Casanova Pendrill MARCA Miami INTERACTIVE/MULTIMEDIA C-Com Group, Inc. | Miami, FL Creative Civilization – An Omni Direct, Inc. Aguilar/Girard Agency Pinta BodenPR CreativeOndemanD | Coconut Grove, FL CreativeOndemanD PM3 BVK Miami d expósito & Partners, LLC | New York, NY Dieste, Inc. sociedAD Captura Group, Inc. Delta Media, Inc. | Miami, FL elemento L2 Casanova Pendrill fluent360 LLC| Nashville, TN fluent360 LLC ENTERTAINMENT Conill GroupM Multicultural | New York, NY Hispanic Group MARKETING CreativeOndemanD Corporation Acento Havas Miami | Miami, FL d expósito & Partners, LLC la comunidad Creative Civilization – An Dieste, Inc. Hispanic Group Corporation | Miami, FL Lapiz Aguilar/Girard Agency fluent360 LLC la comunidad | Miami, FL LatinOn Inc. la comunidad GroupM Multicultural LATCOM | Miami, FL Lopez Negrete LatinOn Inc. la comunidad LatinON | Ft. Laudedale, FL Communications, Inc. Pinta LatinOn Inc. Latinum Network | Bethesda, MD MARCA Miami sociedAD MARCA Miami Marketmedia Walton Isaacson Marca Miami | Coconut Grove, FL Orcí Communications Inc. PM3 Marketmedia Communications Inc. | Miramar, FL Pinta FULL SERVICE CREATIVE República, LLC Omni Direct, Inc. | Miami, FL PM3 Acento *S,C,P,F… Pinta | Miami Beach, FL Redbean Society Alma sociedAD PM3 | Atlanta, GA República, LLC alPunto Advertising Walton Isaacson Redbean Society | New York, NY Richards/Lerma Bravo Group, The Wing *S,C,P,F… BVK Miami República, LLC | Miami, FL Semilla AD, Inc. C-Com Group, Inc. INTERNATIONAL *S,C,P,F... | Miami Beach, FL sociedAD Casanova Pendrill PLACEMENTS Semilla AD, Inc. | Miami, FL viva partnership, Inc. Castells & Asociados LATCOM sociedAD | New York, NY Walton Isaacson Conill LatinOn Inc. Uniworld Group, Inc. | Brooklyn, NY Wing CreativeOndemanD Marketmedia VanguardComm | East Brunswick, NJ d expósito & Partners, LLC Communications Inc. BROADCAST PRODUCTION Omni Direct, Inc. viva partnership, Inc. | Miami, FL Dieste, Inc. Acento fluent360 LLC viva partnership, Inc. Wing | New York, NY C-Com Group, Inc. Havas Miami Casanova Pendrill Hispanic Group LOGO/CORPORATE IMAGE Conill Corporation la comunidad CENTRAL CreativeOndemanD la comunidad d expósito & Partners, LLC MARKET RESEARCH Creative Civilization | San Antonio, TX Lapiz Havas Miami Orcí Acento Dieste | Dallas, TX Hispanic Group Pinta alPunto Advertising elemento L2 | Chicago, IL Corporation PM3 C-Com Group, Inc. Lapiz | Chicago, IL LatinOn Inc. República, LLC Casanova Pendrill Lopez Negrete Communications, Inc. | Houston, TX Omni Direct, Inc. Richards/Lerma fluent360 LLC Richards/Lerma | Dallas, TX Orcí *S,C,P,F… Havas Miami Pinta SMG Multicultural | Chicago, IL Semilla AD, Inc. Hispanic Group PM3 Sensis Corporation República, LLC sociedAD LatinOn Inc. Richards/Lerma viva partnership, Inc. Lopez Negrete WESTERN sociedAD Walton Isaacson Communications, Inc. Acento | Santa Monica, CA viva partnership, Inc. Omni Direct, Inc. alPunto Advertising | Tustin, CA Walton Isaacson GRASSROOTS MARKETING PM3 Wing Redbean Society Captura Group, Inc. | San Diego, CA Casanova Pendrill d expósito & Partners, LLC República, LLC Casanova Pendrill | Costa Mesa, CA BROCHURES/CORPORATE Dieste, Inc. Richards/Lerma Castells & Asociados | Los Angeles, CA ID MATERIALS fluent360 LLC Semilla AD, Inc. Conill | El Segundo, CA d expósito & Partners, LLC Hispanic Group viva partnership, Inc. Orcí | Santa Monica, CA Corporation Walton Isaacson COPY WRITING Santiago Solutions Group | Burbank, CA la comunidad Wing Captura Group, Inc. Sensis | Los Angeles, CA Lapiz la comunidad Lopez Negrete MEDIA BUYING/MEDIA Urias Communications | Phoenix, AZ Semilla AD, Inc. Communications, Inc. PLANNING Walton Isaacson | Culver City, CA Pinta Acento DIRECT RESPONSE/DIRECT Richards/Lerma Alma MAIL VanguardComm alPunto Advertising Acento C-Com Group, Inc. alPunto Advertising INFOMERCIALS Captura Group, Inc. BVK Miami Hispanic Group Casanova Pendrill d expósito & Partners, LLC Corporation Conill

78 2016 AHAA HISPANIC MARKET GUIDE MARKETING & COMMUNICATIONS COMPANIES BY SPECIALTY

Creative Civilization – An RADIO PRODUCTION OTHER Digital & Online Solutions VanguardComm Aguilar/Girard Agency Omni Direct, Inc. Account Planning and Acento Walton Isaacson CreativeOndemanD Pinta Account Leadership Alma d expósito & Partners, LLC BVK Miami alPunto Advertising Offering Innovation Dieste, Inc. SALES PROMOTION Bravo Group, The Santiago Solutions Group GroupM Multicultural alPunto Advertising Analytics BVK Miami Havas Miami Creative Civilization – An Bravo Group, The Castells & Asociados Project Management Hispanic Group Corporation Aguilar/Girard Agency BVK Miami d expósito & Partners, LLC Bravo Group, The LATCOM Dieste, Inc. Conill elemento L2 LatinOn Inc. MARCA Miami GroupM Multicultural Hispanic Group Corporation Promotions Lopez Negrete sociedAD Havas Miami Lapiz Acento Communications, Inc. Orcí Lopez Negrete Lapiz MARCA Miami SPONSORSHIPS Sensis Communications, Inc. Marketmedia fluent360 LLC MARCA Miami Retail and Brand Activation Communications Inc. Uniworld Group, Inc. Big Data Predictive Orcí Creative Civilization – An Omni Direct, Inc. VanguardComm Modeling Pinta Aguilar/Girard Agency Orcí Santiago Solutions Group República, LLC elemento L2 Pinta SPORTS MARKETING Richards/Lerma MARCA Miami República, LLC elemento L2 Brand Engagement *S,C,P,F… Richards/Lerma MARCA Miami viva partnership, inc. Semilla AD, Inc. Right-Sizing Opportunity Sensis PM3 Sensis Santiago Solutions Group sociedAD Walton Isaacson Branding & Strategic viva partnership, Inc. Uniworld Group, Inc. Consulting ROI Analytics viva partnership, Inc. STRATEGIC PLANNING Castells & Asociados Direct Marketing/Customer Orcí Walton Isaacson Acento Sensis Relationship Management Santiago Solutions Group Alma Castells & Asociados MEDIA RELATIONS alPunto Advertising Business Strategy / Business Lopez Negrete Segmentation & Metrics BodenPR BodenPR Consulting Communications, Inc. Castells & Asociados fluent360 LLC Bravo Group, The Castells & Asociados Pinta C-Com Group, Inc. Lapiz Event Marketing Shopper Marketing sociedAD Captura Group, Inc. Lopez Negrete Bravo Group, The VanguardComm Casanova Pendrill Cause Marketing & Social Communications, Inc. elemento L2 Castells & Asociados Networking OUTDOOR/TRANSIT Conill República, LLC Experiential Marketing Social Media Conill Creative Civilization – An VanguardComm elemento L2 Alma LATCOM Aguilar/Girard Agency Havas Miami alPunto Advertising CreativeOndemanD Client Service & Project PM3 BodenPR Management POINT OF PURCHASE d expósito & Partners, LLC Uniworld Group, Inc. Castells & Asociados Bravo Group, The *S,C,P,F… Dieste, Inc. Conill *S,C,P,F… fluent360 LLC Exponential Marketing elemento L2 Wing PRINT PRODUCTION GroupM Multicultural alPunto Advertising Havas Miami BVK Miami Hispanic Group Corporation Hispanic Group Corporation Creative Business Solutions d expósito & Partners, LLC la comunidad Financial Management Lapiz Alma Omni Direct, Inc. Lapiz Bravo Group, The Lopez Negrete Orcí LatinOn Inc. Communications, Inc. Pinta Lopez Negrete Creative Development & General Market Advertising Orci Execution Wing Communications, Inc. Alma Richards/Lerma Creative Civilization – An Marketmedia Semilla AD, Inc. Aguilar/Girard Agency PUBLIC RELATIONS Communications Inc. Hispanic Marketing Sensis alPunto Advertising Omni Direct, Inc. Lopez Negrete Alma Communications, Inc. Uniworld Group, Inc. BodenPR Orcí Redbean Society Wing C-Com Group, Inc. Pinta Uniworld Group, Inc. viva partnership, Inc. Wing Casanova Pendrill Redbean Society Sports Marketing Castells & Asociados República, LLC Integrated Marketing elemento L2 Conill Richards/Lerma Consumer Insights Redbean Society GroupM Multicultural Creative Civilization – An *S,C,P,F… Strategic Consulting Aguilar/Girard Agency Santiago Solutions Group Semilla AD, Inc. Integrated Media Platforms Creative Civilization – An d expósito & Partners, LLC sociedAD Castells & Asociados Aguilar/Girard Agency Custom Segmentation elemento L2 Uniworld Group, Inc. Santiago Solutions Group Santiago Solutions Group Havas Miami viva partnership, Inc. Language Services VanguardComm Lopez Negrete Walton Isaacson VanguardComm Communications, Inc. Customer Experience Wing Total Market MARCA Miami Santiago Solutions Group Marketing Strategy Alma Orcí WEB DESIGN Creative Civilization – An Walton Isaacson Pinta C-Com Group, Inc. Corporate Communications Aguilar/Girard Agency República, LLC Captura Group, Inc. VanguardComm Redbean Society Viral / Guerrilla Marketing Richards/Lerma CreativeOndemanD Santiago Solutions Group *S,C,P,F… Sensis Dieste, Inc. Corporate Social sociedAD MARCA Miami Responsibility Multicultural Marketing Uniworld Group, Inc. República, LLC PM3 *S,C,P,F… VanguardComm *S,C,P,F… Sensis Sensis

2016 AHAA HISPANIC MARKET GUIDE 79 MARKETING & COMMUNICATIONS COMPANIES BY SECTOR

APPAREL/ACCESSORIES Captura Group, Inc. Richards/Lerma Redbean Society BodenPR Creative Civilization – An Aguilar/ *S,C,P,F… *S,C,P,F… Omni Direct, Inc. Girard Agency Semilla AD, Inc. Wing CreativeOndemanD sociedAD AUTOMOTIVE Dieste TRAVEL Bravo Group, The Lapiz PUBLIC SERVICE/GOVERNMENT BVK Miami BVK Miami Lopez Negrete Communications, Inc. Casanova Pendrill Havas Miami C-Com Group, Inc. MARCA Creative Civilization – An Aguilar/ Hispanic Group Corporation Casanova Pendrill Marketmedia Communications Inc. Girard Agency MARCA Castells & Asociados Omni Direct, Inc. d expósito & Partners, LLC República, LLC Conill Pinta Sensis Santiago Solutions Group CreativeOndemanD Redbean Society Uniworld Group, Inc Dieste *S,C,P,F… RETAIL/QUICK SERVICE fluent360 LLC Santiago Solutions Group RESTAURANTS UTILITIES/ENERGY Havas Miami Semilla AD, Inc. Acento C-Com Group, Inc. Lapiz Sensis Alma Lopez Negrete Communications, Inc. LatinOn Inc. viva partnership, Inc. alPunto Advertising Sensis Orcí Walton Isaacson BodenPR PM3 Bravo Group, The OTHER República, LLC GROCERY C-Com Group, Inc. Cable/Satellite Television Richards/Lerma Acento Castells & Asociados Hispanic Group Corporation Uniworld Group, Inc. Captura Group, Inc. Creative Civilization – An Aguilar/ viva partnership, Inc. Castells & Asociados Girard Agency Consumer Packaged Goods Walton Isaacson Semilla AD, Inc. d expósito & Partners, LLC Bravo Group, The la comunidad CreativeOndemanD BEVERAGES (ALCOHOLIC) HEALTHCARE/PHARMA Lapiz Dieste BodenPR Acento LatinOn Inc. Havas Miami BVK Miami Alma Lopez Negrete Communications, Inc. Santiago Solutions Group C-Com Group, Inc. alPunto Advertising Marketmedia Communications Inc. viva partnership,Inc. elemento L2 BodenPR Orcí Walton Isaacson fluent360 LLC BVK Miami Redbean Society Wing la comunidad Casanova Pendrill Richards/Lerma viva partnership, Inc. Creative Civilization – An Aguilar/ *S,C,P,F… Food and Restaurants Walton Isaacson Girard Agency Santiago Solutions Group Bravo Group, The Dieste Semilla AD, Inc. Santiago Solutions Group BEVERAGES (NON ALCOHOLIC) LatinOn Inc. viva partnership, Inc. elemento L2 MARCA Walton Isaacson Food and Beverage fluent360 LLC Omni Direct, Inc. Wing República, LLC República, LLC Redbean Society sociedAD República, LLC TECHNOLOGY Home Improvement *S,C,P,F… Bravo Group, The Uniworld Group, Inc CONSUMER PRODUCTS Santiago Solutions Group CreativeOndemanD VanguardComm PM3 Semilla AD, Inc. Havas Miami VanguardComm Sensis la comunidad Insurance sociedAD LatinOn Inc. alPunto Advertising DURABLE GOODS Uniworld Group, Inc. Pinta Conill MARCA VanguardComm Santiago Solutions Group d expósito & Partners, LLC PM3 Wing Omni Direct, Inc TELECOMMUNICATIONS Santiago Solutions Group ENTERTAINMENT/SPORTS/MEDIA NON-PROFIT Acento alPunto Advertising d expósito & Partners, LLC Alma Money Transfer Captura Group, Inc. Richards/Lerma BodenPR Hispanic Group Corporation Casanova Pendrill VanguardComm Castells & Asociados Creative Civilization – An Aguilar/ Conill Political Girard Agency PACKAGED GOODS Dieste BVK Miami CreativeOndemanD Alma elemento L2 Orcí elemento L2 alPunto Advertising fluent360 LLC Havas Miami Captura Group, Inc. Hispanic Group Corporation Tourism LatinOn Inc. Casanova Pendrill la comunidad BVK Miami Marketmedia Communications Inc. Castells & Asociados Lopez Negrete Communications, Inc. Lapiz Orcí Conill MARCA Pinta d expósito & Partners, LLC Marketmedia Communications Inc. Transportation PM3 elemento L2 Pinta Marketmedia Communications Inc. República, LLC fluent360 LLC PM3 Santiago Solutions Group la comunidad Richards/Lerma Wireless sociedAD Lapiz VanguardComm Santiago Solutions Group Lopez Negrete Communications, Inc. FINANCIAL SERVICES Omni Direct, Inc. TOILETRIES/BEAUTY AIDS Acento Orcí C-Com Group, Inc. Alma Pinta Captura Group, Inc. alPunto Advertising Redbean Society Omni Direct, Inc.

80 2016 AHAA HISPANIC MARKET GUIDE MEMBERS BY CATEGORY MEDIA, RESEARCH & OTHER MEMBERS BY CATEGORY

Magazines 109 Internet Companies 89 People en Español | New York, NY

82 2016 AHAA HISPANIC MARKET GUIDE COMPANY NAME MISSION STATEMENT C+R Research As a top-rated, full-service marketing insights agency, we deliver great research. We provide best-in-class methodologies, analytical insights YEAR FOUNDED and customer service, as well as senior-level attention throughout every 1959 phase of your project. Our goal is to give you the knowledge and tools you need to confidently develop successful brand strategies and grow PRIMARY ADDRESS your business. 500 N. Michigan Avenue, Suite 1100 Chicago, IL 60611 Our philosophy is simple: we consider ourselves an extension of your 312 828-9200 Fax: 312 527-3113 research team. As such, we offer carefully designed and innovative research programs, expertise from our industry leaders and category OTHER OFFICE LOCATIONS specialists and practice a whatever-it-takes philosophy. N/A

COMPANY WEB ADDRESS http://www.crresearch.com COMPANY DESCRIPTION COMPANY GENERAL E-MAIL ADDRESS LatinoEyes® is the research consultancy [email protected] division of C+R Research that specializes in the U.S. Hispanic and Latin American markets and multicultural targets. The LatinoEyes® team is made OWNERSHIP/COMPANY AFFILIATION up of experienced researchers who have a deep understanding of both U.S. N/A and Latino cultures. They offer cutting-edge technologies, as well as the best methods for researching and gaining insights into the U.S. Hispanic TOTAL NUMBER OF EMPLOYEES market and multicultural groups. This intellectual expertise, coupled with 108 C+R's logistical capabilities, has made LatinoEyes® a leader in Hispanic KEY PERSONNEL marketing research. C+R is an established, innovative marketing insights Brenda Hurley | EVP/Managing Partner firm that leverages the best of emerging and traditional quantitative and [email protected] qualitative research methods to provide custom solutions tailored to the unique business needs of its clients. Jorge Martinez | Senior Research Director [email protected]

http://www.twitter.com/emergesmarter

https://www.linkedin.com/company/c-r-research

member 2016 AHAA HISPANIC MARKET GUIDE 83 COMPANY NAME MISSION STATEMENT Geoscape Geoscape provides market intelligence systems, data and analytics for companies who need to find growth amid a culturally-diverse consumer YEAR FOUNDED economy. Geoscape clients include many Fortune 500 companies that 1995 are focused on growing their consumer market share through the use of powerful local market intelligence. PRIMARY ADDRESS 2100 W Flager Street Miami, FL 33135 305 860-1460 Fax: 305 860-6161 COMPANY DESCRIPTION What We Do OTHER OFFICE LOCATIONS Geoscape provides actionable business intelligence via unique data, Los Angeles, New York, Amsterdam technology, primary research and analytic services to help our clients COMPANY WEB ADDRESS access high-growth opportunities in our culturally-diverse business environment. http://www.geoscape.com

COMPANY GENERAL E-MAIL ADDRESS How We Work [email protected] Geoscape offers self-service data-rich online systems and full-service analytics and consulting services as well as primary research services to OWNERSHIP/COMPANY AFFILIATION help our clients achieve significant growth. Most of our clients subscribe Privately owned to our online platform and some also receive supplemental analytics, consulting and customized solutions consisting of a blend of products TOTAL NUMBER OF EMPLOYEES and services. 40 Geoscape considers our clients partners in a relationship where win-win KEY PERSONNEL is the rule we play by. We strive for complete customer satisfaction and César Melgoza | Founder & CEO [email protected] we attempt to delight our clients with the service level they expect. Henry Brulay | Vice President Marketing [email protected] David Mesas | Director of Sales [email protected] Angel López | Director of Finance and HR [email protected] Raul López | Vice President, Geoscape Research [email protected] María Padron | Marketing Coordinator [email protected]

https://www.facebook.com/geoscapeinsights/

http://twitter.com/geoscape

http://www.linkedin.com/company/74996

member 84 2016 AHAA HISPANIC MARKET GUIDE COMPANY NAME MISSION STATEMENT GfK To reliably inform targeted marketing and media through the highest quality research and analysis, reflecting the full Hispanic population with YEAR FOUNDED its 50+ million heterogeneous voices. 1934

PRIMARY ADDRESS 200 Liberty Street, 4th Floor COMPANY DESCRIPTION New York, NY 10281 Our experts are dedicated to providing the right tools and approaches in 212 240-5300 Fax: 212 240-5300 the area of U.S. Hispanic research. They deliver high-level insight to guide OTHER OFFICE LOCATIONS your strategy and initiatives. Our online panel covers 93% of the US Burbank, Gardena, Irvine, Los Angeles, Palo Alto, San Hispanic population, including those without internet access at the point Francisco, Westport, Washington DC, Chicago, Needham, of recruitment. Our full service qualitative and quantitative capabilities Ann Arbor, Southfield, Minneapolis, East Hanover, encompass custom media research and well-known syndicated products, Princeton, New York, Cincinnati, Wayne and Bellevue including GfK MRI's Survey of the American Consumer® and the leading print advertising effectiveness measurement service, Starch en Español. COMPANY WEB ADDRESS Completing our portfolio of solutions, we offer a suite of digital offerings to http://www.gfk.com/en-us gauge US Latinos in this area. COMPANY GENERAL E-MAIL ADDRESS About GfK [email protected] GfK is the trusted source of relevant market and consumer information OWNERSHIP/COMPANY AFFILIATION that enables its clients to make smarter decisions. More than 13,000 GfK market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights TOTAL NUMBER OF EMPLOYEES matched with local market intelligence from more than 100 countries. By Over 1,000 in North America using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and KEY PERSONNEL enrich consumers’ experiences and choices. Sarah Liddle | Vice President, NY Agency Sales Google+ link: https://plus.google.com/+GfkGlobal [email protected] YouTube link: http://www.youtube.com/GfKTube Michael Drankwalter | Exectutive Vice President, Media Sales [email protected]

http://www.facebook.com/gfk.market.research

http://twitter.com/GfK

http://www.linkedin.com/company/gfk

member 2016 AHAA HISPANIC MARKET GUIDE 85 COMPANY NAME MISSION STATEMENT Nielsen Whether you’re eyeing markets in the next town or across continents, we understand the importance of knowing what consumers watch and buy. YEAR FOUNDED That’s our passion and the very heart of our business. 1923 We study consumers in more than 100 countries to give you the most PRIMARY ADDRESS complete view of trends and habits worldwide. And we’re constantly 85 Broad Street evolving, not only in terms of where we measure, or what we measure, but New York, NY 10004 also in how our insights can help you drive profitable growth. OTHER OFFICE LOCATIONS Presence in approximately 100 countries, with Whether your business is a multinational enterprise or a single storefront, headquarters in New York, USA and Diemen, the we believe innovation is the key to success, in both what you create and Netherlands. how you market your products and ideas. That’s why we continue to develop better solutions to help you meet the needs of today’s consumers, COMPANY WEB ADDRESS and find out where they’re headed next. http://www.nielsen.com

COMPANY GENERAL E-MAIL ADDRESS http://www.nielsen.com/content/corporate/us/en/ COMPANY DESCRIPTION contact.html Nielsen Holdings N.V. (NYSE: NLSN) is a global information and OWNERSHIP/COMPANY AFFILIATION measurement company with leading market positions in marketing and N/A consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. TOTAL NUMBER OF EMPLOYEES 36,000+ worldwide

KEY PERSONNEL Mónica Gil | Senior Vice President and General Manager Multicultural Growth & Strategy

Stacie M. de Armas | VP, Strategic Initiatives & Consumer Engagement

http://www.facebook.com/nielsencompany

http://www.twitter.com/nielsenwire

member 86 2016 AHAA HISPANIC MARKET GUIDE COMPANY NAME MISSION STATEMENT Simmons Research LLC Simmons Research is a leading cross-channel consumer research company for more than 60 years. Simmons Research measures consumer YEAR FOUNDED preferences, attitudes and media behaviors by closely overlaying survey Simmons founded in 1952 and passively measured data using advanced measurement sciences. Acquired by STG in 2015 Simmons empowers leading brands, agencies and media companies PRIMARY ADDRESS engage effectively with their consumers using rich demographic, 800 Fairway Drive, Suite 295 psychographic, attitudinal, intent and behavioral data across devices. Deerfield Beach, FL 33441 At its core, Simmons Research is a Measurement Sciences company. OTHER OFFICE LOCATIONS We believe that anything can be measured effectively with the right New York measurement science. Measurement science is the juxtaposition of COMPANY WEB ADDRESS measurement technology and measurement methodology. We apply http://www.simmonsresearch.com measurement science to help brands and content owners know their consumers and gain a deep understanding of their consumer profiles. COMPANY GENERAL E-MAIL ADDRESS [email protected] At Simmons Research, we believe that great solutions and insights OWNERSHIP/COMPANY AFFILIATION start with the best measurement possible. We use a measurement Symphony Technology Group science approach – the intersection of measurement technology and measurement methodology – and challenge the notion that we need to TOTAL NUMBER OF EMPLOYEES create the data needed to answer today’s consumer marketing media 110 questions. Our experience and expertise defines when we need to collect KEY PERSONNEL data using any number of collection methodologies and technologies, Pat Pellegrini | GM & Chief Research Officer from traditional surveys to passive detection. We also recognize that [email protected] numerous data sources exist, such as the enormous amount of online revealed information about what people do, what they think, and what Kalyan Lanka | Head of Product Innovation & Strategy [email protected] they say, we know that they were often not intended for high quality consumer and media measurement, so they definitely do not have all the Gerry Dirskz | Head of Research Operations [email protected] answers we seek, nor are they of sufficient quality. The better answer is taking the best of both worlds.

member 2016 AHAA HISPANIC MARKET GUIDE 87 COMPANY NAME MISSION STATEMENT ACA FILMS INC. Globalization of marketing and advertising has become the nature of our daily business. At ACA Films we are prepared to meet the challenges YEAR FOUNDED of mass communications and alternative multimedia. We are proud to 1992 have made positive contributions to worldwide advertising and we are determined to continue producing award-winning spots. PRIMARY ADDRESS 119 N. Larchmont Blvd, 2nd Floor Los Angeles, CA 90004 323 798-4099

MEXICO CITY Torcuato Tasso 315 Colonia Polanco Mexico City, CP 11570 COMPANY DESCRIPTION +52 (55) 5531-2746 ACA FILMS, INC was originally founded in 1992, with a change of name in 1996, by veteran producer Elda Bravo, with a roster of internationally OTHER OFFICE LOCATIONS awarded Directors. In 1999, the company opened its full fledge affiliate Miami, Mexico City in Mexico, ACA Films Mexico S.A. de C.V, which started operations to both attend the local market and as a service production support to COMPANY WEB ADDRESS our existing US client roster. ACA FILMS also produces features films, http://www.acafilms.com documentaries, music videos and content advertising. COMPANY GENERAL E-MAIL ADDRESS [email protected]

OWNERSHIP/COMPANY AFFILIATION N/A

TOTAL NUMBER OF EMPLOYEES N/A

KEY PERSONNEL Elda Bravo | President – Head of production [email protected] Ricardo Cardenas | CD – Excecutive Producer – USA Hispanic [email protected] Sandra Martin del Campo | Executive Producer – USA, Mexico [email protected] Raul Perez | Executive Producer – USA [email protected] Yukie Ramirez Bravo | Executive Producer – Mexico [email protected] Lala Guemes | Executive Producer – Mexico [email protected] Adela Rivas | Associate Producer – USA [email protected] Allan Carrillo | Production Coordinator – Mexico Rosa Chavez | Financial Officer – Mexico Sandra Figueroa | Financial Officer - USA

Erika Grothe | Public Relations – Mexico, USA http://www.facebook.com/ACAFILMS Liz Borja | Social Media Manager- Mexico, USA LA DIVISION@Kontakto | Sales Representation – USA

member 88 2016 AHAA HISPANIC MARKET GUIDE COMPANY NAME MISSION STATEMENT Batanga Media To make the Internet more valuable and entertaining for Hispanic communities around the world by providing them with content and YEAR FOUNDED applications that are relevant to their culture, language and lifestyle. 1999

PRIMARY ADDRESS 2121 Ponce de Leon Boulevard, Suite 800 Miami, FL 33134 305 476-2974 Fax: 305 476-8280

OTHER OFFICE LOCATIONS New York, Mexico City, Buenos Aires, Sao Paulo

COMPANY WEB ADDRESS http://www.batangamedia.com

COMPANY GENERAL E-MAIL ADDRESS COMPANY DESCRIPTION [email protected] Batanga Media is the largest independent digital media and content company for the U.S. Hispanic market, Latin America, and Brazil. The OWNERSHIP/COMPANY AFFILIATION company’s digital properties include Batanga.com, the Batanga Radio Privately Owned mobile app, iMujer.com and BolsadeMulher.com. Batanga Media delivers display, video and mobile solutions across its digital properties and TOTAL NUMBER OF EMPLOYEES an extensive network of premium partners totaling more than 140M 180 users each month. Reaching the largest digital audience of Hispanics, KEY PERSONNEL it entertains, informs and connects users, while offering marketers the most sophisticated digital platforms that target and engage audiences, Rafael Urbina | Chief Executive Officer [email protected] delivering quantifiable results. Founded in 1999, Batanga Media is headquartered in Miami, Florida with operations in Argentina, Brazil, and Manny Borges | Chief Financial Officer Mexico. [email protected] Carlos Luchsinger | Chief Operations Officer [email protected] Natalia Borges | VP of Marketing [email protected] Rafael García | VP of Content Development [email protected] Barbara J. Mitchel (BJ) | VP of National U.S. Sales [email protected]

https://twitter.com/BatangaMedia

member 2016 AHAA HISPANIC MARKET GUIDE 89 COMPANY NAME MISSION STATEMENT CNN en Español CNNE is the global news voice for, and of, Spanish speakers, connecting viewers across the Americas with the world around them, providing YEAR FOUNDED relevant, timely, engaging news, views and news-you-can-use every single 1997 day. PRIMARY ADDRESS 601 Brickell Key Dr., Suite 403 Miami, FL 33131 305 400-6827

OTHER OFFICE LOCATIONS Atlanta COMPANY DESCRIPTION COMPANY WEB ADDRESS CNNespanol.com covers the most relevant News from around the world, http://cnnespanol.cnn.com/ including Breaking News, Entertainment, Business, Sports, Health, Technology, Finance and much more , COMPANY GENERAL E-MAIL ADDRESS • Facebook: CNN en Espanol in Facebook is the largest news page in http://cnnespanol.cnn.com/anunciese/ Spanish general news now with more than 8.3 million likes and top 9 among general news pages in any language. OWNERSHIP/ COMPANY AFFILIATIONS • Twitter: @CNNEE is world’s largest Twitter general news account in Time Warner Inc. Spanish with + 12.1 million followers, top 7 in news in the world and top TOTAL NUMBER OF EMPLOYEES 117 in the world. 25 • @CNNEE surpassed the 1 million mark of followers on Instagram and is world's number 2 TV network in Spanish (top 1 among general news KEY PERSONNEL networks) Izzy Gonzalez | Director, Integrated Sales • +CNNEE is the largest general news page in Spanish in Google Plus, and Juan Muñoz | Director of Social Media top 10 in any language with more than 2,5 million followers.

http://www.twitter.com/CNNEE

member 90 2016 AHAA HISPANIC MARKET GUIDE COMPANY NAME COMPANY DESCRIPTION Google Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by YEAR FOUNDED Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top 1998 web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while PRIMARY ADDRESS enhancing the overall web experience for users. Google is headquartered 1600 Amphitheatre Parkway in Silicon Valley with offices throughout the Americas, Europe, and Asia. Mountain View, CA 94043 305 728-7000 Fax: 305 728-7001

OTHER OFFICE LOCATIONS Coral Gables

COMPANY WEB ADDRESS http://www.google.com

COMPANY GENERAL E-MAIL ADDRESS https://services.google.com/fb/forms/ensales/

OWNERSHIP/COMPANY AFFILIATION N/A

TOTAL NUMBER OF EMPLOYEES 55,000+

KEY PERSONNEL Paulita David | Head of U.S. Multicultural [email protected]

member 2016 AHAA HISPANIC MARKET GUIDE 91 COMPANY NAME MISSION STATEMENT Hispanic On Demand Hispanic On Demand: The U.S. Hispanic Digital Marketplace.

YEAR FOUNDED 2013

PRIMARY ADDRESS 1414 NW 107th Ave., Suite 410 Miami, FL 33172

OTHER OFFICE LOCATIONS N/A

COMPANY WEB ADDRESS http://www.hispanicondemand.com

COMPANY GENERAL E-MAIL ADDRESS [email protected]

OWNERSHIP/COMPANY AFFILIATION Hispanic On Demand, Inc.

TOTAL NUMBER OF EMPLOYEES N/A

KEY PERSONNEL Rafael Monteiro | CEO [email protected] Joaquin Barquero | CFO Ana Liz Ramos | Director of Operations

http://www.facebook.com/HispanicOnDemand

http://www.twitter.com/HispOnDemand

member 92 2016 AHAA HISPANIC MARKET GUIDE COMPANY NAME MISSION STATEMENT MEDULA (MEDios Unidos de LAtinoamerica) Connect Hispanic Audience with Advertisers based on a Premium YEAR FOUNDED Publisher environment. 2012 PRIMARY ADDRESS 6505 Blue Lagoon Drive Miami, FL 33126 786 431-0370 COMPANY DESCRIPTION MEDULA is a media company 100% owned and operated by the largest OTHER OFFICE LOCATIONS editorial houses in Latin America, offering a multi-platform service that México, Argentina, Chile, Colombia, Central America, delivers specific results according different client needs. Venezuela It has also became a top rep company for Premium Worldwide Publishers COMPANY WEB ADDRESS that need to expand their business either in Latam or US region such as http://www.medula.net Microsoft Advertising for the Central America and Venezuelan markets.

COMPANY GENERAL E-MAIL ADDRESS [email protected]

OWNERSHIP/ COMPANY AFFILIATIONS N/A

TOTAL NUMBER OF EMPLOYEES 50

KEY PERSONNEL Javier Chanfreau | Chief Executive Officer Ruy Ivaldi | Chief Financial Officer Roberto Acosta | Chief Operating Officer

https://www.facebook.com/medulamedia

http://www.twitter.com/medula

member 2016 AHAA HISPANIC MARKET GUIDE 93 COMPANY NAME MISSION STATEMENT Next Step Advertising INC Provide effective online customer solutions according to their target, providing a quality service. YEAR FOUNDED 2012

PRIMARY ADDRESS 1444 Biscayne Blvd., Suite 208, office 7, 8 & 9 Miami, FL 33132 COMPANY DESCRIPTION OTHER OFFICE LOCATIONS Next Step Advertising is responsible for the marketing of Premium media in N/A the US Hispanic market and Latin America. We are connecting carefully the best brands with publishers that provide news firsthand majoring in sports COMPANY WEB ADDRESS audience and information of global interest that lead to success-oriented http://www.unidadeditorial.com brands during publishing for reaching your goals. COMPANY GENERAL E-MAIL ADDRESS N/A

OWNERSHIP/ COMPANY AFFILIATIONS Jaime De Toro

TOTAL NUMBER OF EMPLOYEES 5

KEY PERSONNEL Gustavo Landivar | Sales VP [email protected] Diana Correa | Publisher Relationship & Finance Manager [email protected]

member 94 2016 AHAA HISPANIC MARKET GUIDE COMPANY NAME MISSION STATEMENT Pulpo Media Pulpo is an Hispanic digital media, data and consumer insights organization committed to both reaching and touching the online or (i) YEAR FOUNDED Hispanic market across acculturation levels and digital platforms. 2008

PRIMARY ADDRESS 5700 Wilshire Blvd., Suite 250 Los Angeles, CA 90036

OTHER OFFICE LOCATIONS Los Angeles, New York, Chicago, Miami, Atlanta, COMPANY DESCRIPTION Mexico City, Buenos Aires, Spain Pulpo is the premier source of Hispanic inventory across all acculturation levels throughout the digital landscape, ranked #1 by comScore in COMPANY WEB ADDRESS both Hispanic Reach and Bicultural Audience Network categories. http://www.pulpomedia.com Pulpo harnesses the power of Big Data, enabling brands to hyper-target consumers, one-on-one and at scale, across web, mobile, video, social, and COMPANY GENERAL E-MAIL ADDRESS audio streaming channels. [email protected] Employing both online and offline data modeling, Pulpo’s Luminar™ OWNERSHIP/COMPANY AFFILIATION platform allows advertisers to deliver more precise and relevant A business unit of Entravision Communications advertising, maximizing their return on investment. Pulpo is an Entravision Corporation, publicly-owned (NYSE-EVC) Communications Corporation (NYSE: EVC) company. . TOTAL NUMBER OF EMPLOYEES 100+

KEY PERSONNEL Franklin Rios | EVP, Digital [email protected] Hernan Haro | Chief Operating Officer [email protected] Mercedes Gomez | EVP Ad Operations [email protected] Jay Janota | EVP Sales Development [email protected] Oscar Padilla | SVP Marketing & Insights [email protected]

member 2016 AHAA HISPANIC MARKET GUIDE 95 COMPANY NAME MISSION STATEMENT Terra Networks Operations, Inc. “Terra. Your World, Simplified.”

YEAR FOUNDED Transform information, service and entertainment into inspiration and 1999 greater opportunities for people. PRIMARY ADDRESS Visit Terra at www.Terra.com and view our concerts and music streams on 396 Alhambra Circle, Suite 700 "Terra Live Music". Coral Gables, FL 33134 786 552-1368 Fax: 786 552-1441

OTHER OFFICE LOCATIONS COMPANY DESCRIPTION N/A Created in 1999, Terra is the leading digital content producer in Spanish and Portuguese speaking countries, reaching a monthly audience of over COMPANY WEB ADDRESS 100 million people. http://www.terra.com Terra reaches users through editorial content and is a pioneer in sports COMPANY GENERAL E-MAIL ADDRESS and entertainment live transmissions – from live concerts performed by [email protected] artists like Paul McCartney, U2, Alejandro Sanz, Juanes and Kings of Leon, to all European League and championship matches as well as the Olympic OWNERSHIP/COMPANY AFFILIATION Games. Terra's content is offered in English, Spanish and/or Portuguese in Terra / Telefonica 19 countries across the United States, Latin America and Europe, through multiple screens – computers, tablets and smartphones. Led by the Global TOTAL NUMBER OF EMPLOYEES CEO, Javier Castro, Terra’s headquarters are in São Paulo, Brazil, and the N/A company has offices in Argentina, Chile, Colombia, Mexico, Peru, Spain and the United States. KEY PERSONNEL Gerardo Adame / General Manager for Terra in Hispanic countries [email protected] Alex Lama | Senior Sales Account Manager [email protected] Carolina Saavedra | Sales Account Manager [email protected] Luciano Islas | Programmatic Sales [email protected] Jose Albuquerque | Programmatic Sales [email protected] Junia Parodi | Creative and Media Services Director [email protected] Javier Castro | Global CEO

http://www.facebook.com/en.terra http://www.facebook.com/terrausa http://www.facebook.com/terramusicaus

https://twitter.com/terracom http://twitter.com/terrausa

member 96 2016 AHAA HISPANIC MARKET GUIDE COMPANY NAME MISSION STATEMENT Entravision Entravision provides advertisers with the most effective multichannel media solutions, marketing tools and consumer insights to reach and YEAR FOUNDED engage the Latino market across the U.S. 1996

PRIMARY ADDRESS 2425 Olympic Blvd., Suite 6000W Santa Monica, CA 90404 310 447-3870 Fax: 310 447-3899

OTHER OFFICE LOCATIONS New York, Los Angeles, Chicago, Dallas, Miami, McAllen, EL Paso, San Diego, Washington D.C., Orlando, Tampa, Denver, Las Vegas, Phoenix

COMPANY WEB ADDRESS COMPANY DESCRIPTION http://www.entravision.com Entravision Communications Corporation is a multichannel media company OWNERSHIP/COMPANY AFFILIATION with integrated solutions and services, comprised of television, radio, Publicly Owned (NYSE-EVC) digital media, events, and data analytics.

TOTAL NUMBER OF EMPLOYEES Entravision reaches 105 markets that aggregate 94% of all U.S. Latinos Over 1,000 through our owned and partner broadcast assets, and targets online Hispanics across acculturation levels, through its #1 comScore ranked KEY PERSONNEL digital ad network, Pulpo. Entravision was established in 1996 with Walter F. Ulloa | Chairman/CEO corporate headquarters in Santa Monica, CA. Jeffery A. Liberman| Chief Operating Officer Mario M. Carrera | Chief Revenue Officer Christopher T. Young | EVP/Treasurer & CFO Esteban Lopez Blanco | Chief Strategy Officer María López-Knowles | Chief Marketing Officer Eddie Meléndez | EVP Integrated Marketing Solutions, Western Region [email protected] Christopher Moncayo | EVP Integrated Marketing Solutions, Texas Region [email protected] Jeffery Apodaca| EVP Integrated Marketing Solutions, Mountain Region [email protected] Lilly M. Gonzalez | EVP Integrated Marketing Solutions, Eastern Region [email protected] Jose Villafañe | President, National Sales, Entravision Solutions [email protected] James Lyke | EVP Network Audio [email protected] Geraldo Alcalá | VP International Sales [email protected] Franklin Rios | EVP Digital [email protected]

member 2016 AHAA HISPANIC MARKET GUIDE 97 COMPANY NAME MISSION STATEMENT Azteca America Azteca America engages Spanish-language viewers by creating unique, passionate and enlightening content that is relevant to the daily lives of YEAR FOUNDED our audience. Wholly owned by Mexican broadcaster TV Azteca, S.A.B. 2001 de C.V., one of the two largest producers of Spanish language content in the world, Azteca America complements its Mexican programs with an PRIMARY ADDRESS innovative lineup of shows from third-party producers and distributors 1139 Grand Central Avenue to ensure the finest programming for its audience. The company provides Glendale, CA 91201 tailored, multi-platform advertising solutions for clients seeking to reach OTHER OFFICE LOCATIONS the most dynamic consumer group in the country. 1430 Broadway, 10th Floor New York, NY 10018

1221 Brickell Avenue, Suite 2520 Miami, FL 33131 COMPANY DESCRIPTION 1701 N. Market Street, 5th Floor Azteca America is a Spanish-language broadcast network providing Dallas, TX 75202 original content to the Hispanic audience in most of the United States. Our programming strengths include live broadcasts of Mexico's premier soccer 7322 Southwest Freeway, Suite 1500 league, Liga MX, as well as top entertainment, talk shows, reality programs, Houston, TX 77074 network and local news, and drama series. COMPANY WEB ADDRESS http://us.azteca.com Azteca America broadcasts in the main Hispanic markets nationwide, in addition to carriage on cable, satellite and mobile platforms through OWNERSHIP/COMPANY AFFILIATION affiliation and services agreements with U.S. partners. The Network directly Wholly owned by Mexican broadcaster operates 27 stations located throughout the major Hispanic cities (Los TV Azteca, S.A.B. de C.V Angeles, New York, Miami, Chicago, Houston, Dallas and San Francisco) and has strong presence where most of the U.S. Mexican community lives. TOTAL NUMBER OF EMPLOYEES 200+

http://www.facebook.com/AztecaUS

http://www.twitter.com/AztecaUS

member 98 2016 AHAA HISPANIC MARKET GUIDE member 2016 AHAA HISPANIC MARKET GUIDE 99 COMPANY NAME COMPANY DESCRIPTION FOX Deportes FOX Deportes is the leader in Spanish-language sports media, reaching more than 20 million cable and satellite households, of which over 6.5 YEAR FOUNDED million are U.S. Hispanic. FOX Deportes is synonymous with top-tier 1996 sports programming, offering the most diverse sports portfolio than any other network to the U.S. Latino community. PRIMARY ADDRESS 1440 South Sepulveda Boulevard The brand’s sports rights offer extensive coverage of UEFA Champions Los Angeles, CA 90025 League, Copa Bridgestone Libertadores, Copa Total Sudamericana, FA Cup, 310 444-8802 Fax: 310 444-8445 Major League Soccer, Bundesliga, UEFA Euro 2016 Qualifiers; coverage OTHER OFFICE LOCATIONS of the Major League Baseball regular season, All-Star Game, League New York Championship Series and World Series; NFL Football, NFC Divisional and Conference Championship games; NCAA College Football and Basketball; COMPANY WEB ADDRESS Golden Boy Boxing, UFC®, NASCAR® and U.S. Open Golf. http://www.foxdeportes.com Additionally, Central FOX has become the most dynamic, innovative and COMPANY GENERAL E-MAIL ADDRESS trustworthy source for Spanish sports news with four daily editions. La [email protected] Última Palabra features the most renowned analysts to lead the way in OWNERSHIP/COMPANY AFFILIATION roundtable soccer talk. Together they boast more than 1,500 hours of live 21st Century Fox and exclusive programming.

TOTAL NUMBER OF EMPLOYEES A robust digital experience brimming with engaging editorial, live scoring, N/A exclusive video highlights, and a 9+ million Social Media fan base, makes FOX Deportes the first name in the U.S. Hispanic sports space. KEY PERSONNEL Carlos Sánchez | EVP, General Manager [email protected] Tom Maney | EVP, Advertising Sales [email protected] Nelson Vignolles | VP, Production [email protected] Matthew Grim | Director, Distribution and Affiliate Marketing [email protected] Eddie Espinal |Sales Manager [email protected]

http://www.facebook.com/foxdeportes

http://www.twitter.com/FoxDeportes

member 100 2016 AHAA HISPANIC MARKET GUIDE member 2016 AHAA HISPANIC MARKET GUIDE 101 COMPANY NAME MISSION STATEMENT ESPN Deportes To Serve Sports Fans. Anytime. Anywhere.

YEAR FOUNDED ESPN Deportes 2004 (ESPN Inc. 1979)

PRIMARY ADDRESS 147 Columbus Avenue New York, NY 10023 COMPANY DESCRIPTION ESPN DEPORTES is ESPN’s multimedia, Spanish-language sports brand OTHER OFFICE LOCATIONS dedicated to providing the widest variety of sports to the U.S. Hispanic Bristol, Los Angeles, Mexico City and Miami fan via television, radio, online, print, and wireless. Sports media assets include ESPN Deportes which offers unparalleled Spanish-language sports COMPANY WEB ADDRESS programming, featuring more than 2,500 hours of live and/or original hours http://www.espndeportes.com of sports programming and more than 500 events presented annually. http://www.espndeportessales.com The network is also available on computers, smartphones, tablets, gaming COMPANY GENERAL E-MAIL ADDRESS consoles and connected devices via WatchESPN; ESPN Deportes Radio, John.Fitzgerald@espn.com the only around-the-clock national Spanish-language sports radio network in the U.S.; ESPNDeportes.com, the #1 Spanish-language sports website OWNERSHIP/ COMPANY AFFILIATIONS: among Spanish-preferred fans in the U.S.; ESPN Deportes+, ESPN’s Spanish- ESPN Inc. is 80 percent owned by ABC, Inc., an indirect language broadband network available via ESPNdeportes.com and ESPN3; subsidiary of The Walt Disney Company. The Hearst ESPN Deportes La Revista, the leading sports Spanish-language magazine Corporation holds a 20 percent interest in ESPN. in the U.S.; and ESPN Deportes Mobile, the brand’s emerging business which offers Spanish-language sports content to fans via wireless devices. TOTAL NUMBER OF EMPLOYEES: N/A

KEY PERSONNEL John Fitzgerald | VP of Multicultural Sales Freddy Rolon | VP of Programming and Business Initiatives Michelle Bella | VP of Sales and Consumer Marketing

http://www.facebook.com/ESPNDeportes

http://www.twitter.com/ESPNDeportes

member 102 2016 AHAA HISPANIC MARKET GUIDE COMPANY NAME MISSION STATEMENT Hemisphere Media Group, Inc. Hemisphere Media Group, Inc. aims to serve the increasingly diverse U.S. Hispanic population with compelling content not available through YEAR FOUNDED traditional broadcast networks. 2013

PRIMARY ADDRESS 2000 Ponce de Leon Blvd, Suite 500 Coral Gables, FL 33134

OTHER OFFICE LOCATIONS N/A COMPANY DESCRIPTION COMPANY WEB ADDRESS Hemisphere Media Group (NASDAQ:HMTV) is the only publicly-traded http://www.hemispheretv.com pure-play U.S. media company targeting the high growth Spanish-language television and cable networks business in the U.S. and Latin America. COMPANY GENERAL E-MAIL ADDRESS Headquartered in Miami, Florida, Hemisphere owns and operates five [email protected] leading U.S. Hispanic cable networks, two Latin American cable networks, and the leading broadcast television network in Puerto Rico. Hemisphere's 2014 CAPITALIZED BILLINGS networks consist of: N/A • Cinelatino, the leading Spanish-language movie channel with over 15 million subscribers across the U.S., Latin America and Canada, including OWNERSHIP/COMPANY AFFILIATION 4.4 million subscribers in the U.S. and 11.5 million subscribers in Latin America, featuring the largest selection of contemporary Spanish-language Cinelatino, WAPA, WAPA America, Pasiones, blockbusters and critically-acclaimed titles from Mexico, Latin America, Centroamérica TV, Televisión Dominicana Spain and the Caribbean; TOTAL NUMBER OF EMPLOYEES • WAPA, Puerto Rico's highest-rated broadcast television network that produces more than 70 hours per week of top-rated news and 300 entertainment programming; KEY PERSONNEL • WAPA America, the leading cable network targeting Puerto Ricans and other Caribbean Hispanics living in the U.S., featuring the highly-rated Alan J. Sokol | President & CEO news and entertainment programming produced by WAPA, with a U.S. Craig D. Fischer | CFO distribution of 5.2 million subscribers; Joe Ramos | President of WAPA-TV, a division of • Pasiones, dedicated to showcasing the most popular telenovelas and Televicentro of Puerto Rico, LLC drama series, with 4.4 million subscribers in the U.S. and 9.7 million Alex J. Tolston | General Counsel and Corporate subscribers in Latin America Secretary • Centroamerica TV, the leading network targeting Central Americans Francisco Gimenez | General Manager, Cable Networks living in the U.S., featuring the most popular news, entertainment and Lucia Ballas-Traynor | EVP, Client Partnerships soccer programming from Central America, distributed to 4.0 million U.S. Vicky Bathija | Executive Vice President, Corporate subscribers; Development & Investor Relations • Television Dominicana, the leading network targeting Dominicans Doug Darfield | Managing Director, Programming and living in the U.S., featuring the most popular news, entertainment and Research baseball programming from the Dominican Republic, with 3.0 million U.S. Marina Dimitrius | Director of Cable Programming subscribers. Emily Love | Managing Director, Distribution Katie Melenbrink | Director, Marketing and Public Relations Belissa Savery | Director, Client Partnerships http://www.facebook.com/cinelatinousa Carolina Bilbao | Executive Creative Director Head of https://www.facebook.com/wapatv Research Operations http://www.facebook.com/TVPasiones http://www.facebook.com/canalcentroamericatv http://www.facebook.com/tvdominicanaoficial

http://www.twitter.com/CinelatinoUSA http://www.twitter.com/TV_Dominicana

member 2016 AHAA HISPANIC MARKET GUIDE 103 COMPANY NAME MISSION STATEMENT Nat Geo Mundo Nat Geo Mundo seeks to inspire U.S. Latinos in their pursuit of prosperity by expanding their horizons about the world around them. YEAR FOUNDED 2011

PRIMARY ADDRESS 1145 17th St., NW Washington, DC 20036

OTHER OFFICE LOCATIONS 2121 Ponce de Leon Boulevard, Suite 1020 COMPANY DESCRIPTION Coral Gables, FL 33134 Nat Geo Mundo is a contemporary extension of the National Geographic Society, an organization that has motivated people to become aware of COMPANY WEB ADDRESS the planet since 1888. http://www.natgeomundo.com Launched in 2011, Nat Geo Mundo is a non-fiction entertainment COMPANY GENERAL E-MAIL ADDRESS Spanish-language cable network featuring high quality current affairs, [email protected] nature, science, culture and history programming. OWNERSHIP/COMPANY AFFILIATION Our family oriented lineup includes popular shows like Cesar 911 Nat Geo Mundo is a joint project of Fox Networks Group and National Geographic featuring César Millan, and Brain Games with host Jason Silva.

TOTAL NUMBER OF EMPLOYEES N/A

KEY PERSONNEL Brad Dancer | EVP Programming, Planning & Research National Geographic Channels [email protected] Randy Rylander | VP Programming, National Geographic Channels [email protected] Veronica Montali | Director Programming & Development [email protected] Chris Albert | SVP Communications, National Geographic Channels [email protected] Liz Dolan | EVP Marketing, National Geographic Channels [email protected] Natalia Akel | VP Marketing [email protected] Rafael Salinas | Executive Brand Director National Geographic Channels [email protected] http://www.facebook.com/natgeomundo

member 104 2016 AHAA HISPANIC MARKET GUIDE COMPANY NAME COMPANY DESCRIPTION Telemundo TELEMUNDO, a property of NBCUniversal Telemundo Enterprises, is a world-class media company, leading the industry in the production YEAR FOUNDED and distribution of high-quality Spanish-language content across its 1987 multiplatform portfolio to U.S. Hispanics and audiences around the world. The network features original scripted dramas from Telemundo Studios – PRIMARY ADDRESS the #1 producer of Spanish-language primetime content – as well as non- 2290 West 8th Avenue scripted productions, theatrical motion pictures, specials, news and first- Hialeah, FL 33010 305 884-8200 class sports events, reaching 94% of U.S. Hispanic viewers in 210 markets through its 17 owned stations and 52 broadcast and MVPD affiliates. National Advertising Sales: 30 Rockefeller Plaza, 1221 Campus #30A39 New York, NY 10112

OTHER OFFICE LOCATIONS Chicago, Dallas, Irvine, Los Angeles, Miami, New York, Universal City

COMPANY WEB ADDRESS http://www.telemundo.com

COMPANY GENERAL E-MAIL ADDRESS N/A

KEY PERSONNEL

SENIOR MANAGEMENT Luis Silberwasser | President, Telemundo Networks [email protected] Manuel Martínez | President, Telemundo Stations [email protected] Peter E. Blacker | EVP, Digital Media & Emerging Business [email protected] Mike Rosen | EVP, Advertising Sales News and Hispanic Groups, NBCUniversal [email protected] Jesus Torres Viera | EVP, Programming & Content [email protected] Luis Carlos Vélez | EVP, Network News [email protected] Ann Gaulke | SVP, Affiliate Relations [email protected]

Christine Maggiore-Escribano | SVP, Client Solutions http://www.facebook.com/Telemundo [email protected] Alfredo Richard | SVP, Corporate Communications http://www.twitter.com/TLMDPR [email protected] Mario Ruiz | SVP, Talent Development & Strategy [email protected] Enrique Caballero | SVP, Human Resources [email protected]

member 2016 AHAA HISPANIC MARKET GUIDE 105 COMPANY NAME COMPANY DESCRIPTION NBC UNIVERSO NBC UNIVERSO is a modern entertainment and sports cable channel for Latinos, bringing the world’s top sports franchises and edgy, emotional YEAR FOUNDED programming to more than 40 million households in the U.S. As one of 2001 the most widely available modern cable channels for U.S. Latinos, NBC UNIVERSO delivers a thrilling mix of exclusive sports action – including PRIMARY ADDRESS FIFA World Cup™, NASCAR Mexico Series, NFL, Premier League and The 700 S Royal Poinciana Blvd., Suite 1000 2016 Rio Olympics – along with signature series, blockbuster movies, Miami Springs, FL 33166 music, must-see live events and strategic acquisitions, on TV, online and mobile devices. NBC UNIVERSO is part of NBCUniversal Telemundo OTHER OFFICE LOCATIONS Enterprises, a division of NBCUniversal (www.nbcuniversal.com), one of the N/A world's leading media and entertainment companies. NBCUniversal is a subsidiary of Comcast Corporation (www.comcastcorporation.com). COMPANY WEB ADDRESS http://www.nbcuniverso.com

COMPANY GENERAL E-MAIL ADDRESS N/A

OWNERSHIP/COMPANY AFFILIATION NBC UNIVERSO is part of NBCUniversal Telemundo Enterprises, a division of NBCUniversal

TOTAL NUMBER OF EMPLOYEES N/A

KEY PERSONNEL Luis Silberwasser | President, Telemundo Networks Alfredo Richard | SVP, Corporate Communications Bilai Joa Silar | SVP, Programming and Production Lleni Sandoval | VP, Human Resources

http://www.facebook.com/NBCUNIVERSO

http://www.twitter.com/NBCUNIVERSO

member 106 2016 AHAA HISPANIC MARKET GUIDE member 2016 AHAA HISPANIC MARKET GUIDE 107 COMPANY NAME MISSION STATEMENT Univision Communications Inc. The Hispanic Heartbeat of America, 100% focused on informing, entertaining, empowering and advocating on behalf of Hispanic America. YEAR FOUNDED 1961

PRIMARY ADDRESS 605 Third Avenue New York, NY 10158 212 455-5200 Fax: 212 499-0830 COMPANY DESCRIPTION Univision Communications Inc. (UCI) is the leading media company Sales & Marketing Address: 605 Third Avenue serving Hispanic America. The Company, a leading content creator in New York, NY 10158 the U.S., includes Univision Network, one of the top five networks in the 212 455-5200 Fax: 212 499-0830 U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country available in approximately OTHER OFFICE LOCATIONS 93% of U.S. Hispanic television households; UniMás, a leading Spanish- Univision Communications has television network language broadcast television network available in approximately 87% of operations in Miami and television and radio stations and U.S. Hispanic television households; Univision Cable Networks, including sales offices in major cities throughout the United States. Galavisión, the most-watched U.S. Spanish-language cable network, COMPANY WEB ADDRESS as well as UDN (Univision Deportes Network), the most-watched U.S. Spanish-language sports network, Univision tlnovelas, a 24-hour cable http://www.univision.net network dedicated to telenovelas, ForoTV, a 24-hour Spanish-language COMPANY GENERAL E-MAIL ADDRESS cable network dedicated to international news, and an additional suite of [email protected] cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; Univision Television Group, which owns 59 television stations in KEY PERSONNEL major U.S. Hispanic markets and Puerto Rico; digital properties consisting Randy Falco | President & CEO of online and mobile websites and apps, including Univision.com, the [email protected] most visited Spanish-language website among U.S. Hispanics, UVideos, a Roberto Llamas | EVP, Human Resources & Community bilingual digital video network and Uforia, a music application featuring Empowerment multimedia music content; and Univision Radio, the leading Spanish- [email protected] language radio group in the U.S. which owns and operates 67 radio stations Tonia O’Connor | Chief Commercial Officer & President including stations in 16 of the top 25 U.S. of Content Distribution [email protected] Hispanic markets and Puerto Rico. UCI’s assets also include a minority Monica Talan | Executive Vice President, Corporate stake in El Rey Network, a 24-hour English-language general entertainment Communications and Public Relations [email protected] cable network and a joint venture with Disney/ABC Television Network for Fusion, a 24-hour English-language news and lifestyle TV and digital Keith Turner | President, Advertising Sales and Marketing [email protected] network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in Isaac Lee | President of Univision News [email protected] major cities throughout the United States. For more information, please visit Univision.net. Kevin Conroy | CSO & CDO and President, Enterprise Development [email protected] Kevin Cuddihy | President of Univision Local Media [email protected] Juan Carlos Rodriguez | President of Univision Deportes [email protected] Jessica Rodriguez | EVP, Chief Marketing Officer [email protected] Andrew Hobson | Senior Executive VP, CFO [email protected] http://twitter.com/hispanic411 Jonathan Schwartz | General Counsel & Executive VP, Government Relations [email protected]

member 108 2016 AHAA HISPANIC MARKET GUIDE COMPANY NAME MISSION STATEMENT People en Español People en Español is the most trusted voice in Hispanic culture - a window into the lives, hearts and style of celebrities and people that YEAR FOUNDED matter to today’s Hispanic woman. With intimate stories and an open 1996 dialogue with our audience, we understand, unite and celebrate the fastest growing market in the U.S. PRIMARY ADDRESS 225 Liberty St, 9th Floor New York, NY 10281 212 522-9844 COMPANY DESCRIPTION People en Español is part of Time Inc., one of the world's leading media OTHER OFFICE LOCATIONS companies reaching more than 130 million consumers each month across Chicago, Detroit, Los Angeles, Miami multiple platforms.

COMPANY WEB ADDRESS Its influential brands include People, Sports Illustrated, InStyle, Time, Real http://www.peopleenespanol.com Simple, Southern Living, Entertainment Weekly, Travel + Leisure, Food & Wine and Fortune, as well as more than 50 diverse titles at Time Inc. UK, OWNERSHIP/COMPANY AFFILIATION such as Decanter and Horse & Hound. Time Inc. Time Inc. is home to celebrated events and franchises including the TOTAL NUMBER OF EMPLOYEES Fortune 500, Time 100, People’s Sexiest Man Alive, Sports Illustrated’s N/A Sportsman of the Year, the Food & Wine Classic in Aspen, and the Essence Festival. As of September 30, 2014, Time Inc. operated approximately 40 KEY PERSONNEL websites that collectively have over 100 million average monthly unique Monique Manso | Publisher visitors around the world. [email protected] Iliana Carlo | Associate Publisher, Marketing The company also operates integrated publishing businesses that [email protected] provide content marketing, targeted advertising programs, branded book publishing and marketing and support services. Sylvia Banderas Coffinet| National Ad Director [email protected] Ben Alexander | National Directory Digital Sales [email protected] Luis Solis| Integrated Sales Director [email protected] Karla Goran | Executive Beauty Director [email protected] Carmen López | Western Advertising Director [email protected] Mary Anderson | Midwest Advertising Director [email protected] Cristina Kruger | Group Advertising Director [email protected]

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member 2016 AHAA HISPANIC MARKET GUIDE 109 COMPANY NAME MISSION STATEMENT Entravision Solutions Entravision Solutions is a national sales and marketing organization specializing in Spanish language radio integrated platforms and solutions. YEAR FOUNDED We deliver big ideas that drive ROI successes across 105+ markets (across 2001 Entravision and affiliate partner stations). Our mission is to serve, educate and find creative solutions for our media partners. PRIMARY ADDRESS 5700 Wilshire Boulevard, Suite 250 Los Angeles, CA 90036 323 900-6100 Fax: 323 900-6109

OTHER OFFICE LOCATIONS New York, Miami, Dallas, Chicago

COMPANY WEB ADDRESS http://www.entravision.com COMPANY DESCRIPTION COMPANY GENERAL E-MAIL ADDRESS Entravision Solutions specializes in the national representation of Spanish- [email protected] language media with an emphasis on radio, online and mobile platforms. OWNERSHIP/COMPANY AFFILIATION EVC Solutions 360 platform creates comprehensive marketing programs via Entravision, publicly-owned (NYSE-EVC) national spot, unwired and wired networks (through nationally syndicated programming), event marketing, and digital assets. EVC Solutions reaches TOTAL NUMBER OF EMPLOYEES approximately 94% of all U.S. Latinos and is a business unit of Entravision A business unit of Entravision Communications Communications Corporation. Corporation

KEY PERSONNEL José Villafane | President, National Sales [email protected] James Lyke | EVP Network Audio New York [email protected] Mary Lou Compton | VP Network Audio/MidWest Region [email protected] Monica Messina | VP New York [email protected] Don Parsons | VP Miami [email protected] Ray Leon | VP Dallas [email protected] Claudia Macias| SVP LA [email protected] Karina Cerda | VP Marketing & Sales [email protected] Blanca Navas | Director of Affiliate Relations [email protected]

member 110 2016 AHAA HISPANIC MARKET GUIDE member 2016 AHAA HISPANIC MARKET GUIDE 111