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Arthur Gregg Sulzberger ’03, Publisher of the “Failing New York Times,” Was Once Uncertain Nhe Wanted to Be a Journalist at All

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Arthur Gregg Sulzberger ’03, Publisher of the “Failing New York Times,” Was Once Uncertain Nhe Wanted to Be a Journalist at All Public Enemy o Arthur Gregg Sulzberger ’03, publisher of the “failing New York Times,” was once uncertain Nhe wanted to be a journalist at all. But after years1 in the reporting trenches, he took over his family publication which—far from failing—has actually added positions in this era of massive publishing layoffs. A year into his new role, as President Trump dubs the Times an “enemy of the people,” Sulzberger talks about the future of the flagship newspaper. By Julia M. Klein | Photographs by Tony Luong 20 brown alumni magazine july | august 2019 21 Sulzberger conducts one of his signature open Q&A meetings with the digital transition team. fter graduating feature writing at Brown, urged him it for a far bigger audience: the New York scriber-based news organization—a innovative instincts. He may be one of Martin Baron, executive editor of with a degree in political science, Arthur to apply for a two-year internship at Times’s growing newsroom, an embat- shift in direction aimed at ensuring very few figures who have legitimacy the Washington Post, credits Sulzberger Gregg Sulzberger ’03, scion of the coun- her home paper, the Providence Journal. tled media industry, and even President that the paper will survive and thrive with both groups,” says Carolyn Ryan, with having “both a soul and a spine.” try’s most powerful newspaper family, Sulzberger recalls: “She made the best Donald Trump. After years of appren- (if not necessarily on paper) even as a Times assistant managing editor who, His soul “is very much on the journal- aturned to one of his greatest passions: pitch I had heard: ‘Look, you’re good ticeship at regional newspapers and newspapers around the country con- as metropolitan editor, was formerly istic side of things,” Baron says. “He ocean conservation. He traveled to the at this, you like it, and you should give the Times itself, Sulzberger took over tinue to founder. Sulzberger’s boss. Now a good friend, understands that the reason people are Galapagos Islands, in Ecuador, to help it a shot. If it turns out it’s not for you, as Times publisher Jan. 1, 2018. He has “A.G. is this bridge between the Ryan says that she has “watched him, drawn to the Times is the quality of the monitor the lobster catch and, inciden- then you’ll have answered a big ques- since made news by chiding Trump for generation that he started with at from the moment that he came in here, work, and that that’s absolutely central tally, to “lock in” his Spanish. tion that otherwise might hang over his “divisive” and “dangerous” media- these print papers and the generation look around and soak up the place, the to the business proposition as well.” While he was there, Tracy Breton, a you in your life.’ ” baiting rhetoric. Closer to home, he is that is more and more inhabiting our people, and what needed to change. The spine, he says, has been evident in Pulitzer Prize-winning investigative Sulzberger answered the question leading the Times’s efforts to become newsroom now and will propel us for- And he has thrown himself into that Sulzberger’s “cool-headed” but “firm” PETER MATHER journalist who’d taught him advanced for himself. At 38, he is now answering an increasingly digitally-focused, sub- MUSEUM MEMORIAL HOLOCAUST U.S. ward with digital skills, digital savvy, adventure.” encounters with the President. Baron 22 brown alumni magazine Portrait by Jesse Burke july | august 2019 23 “Arthur always knew himself, knew who he was, in a really stubborn kind of way. When he was a kid, it would manifest itself in weird ways: ‘You guys like pizza; I think pizza’s gross.’” notes approvingly that Sulzberger also in 1896 bought what was then (in reali- Bump”—intense interest in coverage of “understands the need for journalists ty, rather than presidential rhetoric) the the administration’s scandals, outrag- to adapt to the new ways that people failing New York Times; the great-grand- es, internecine quarrels, and more. But are consuming information—not just son of Arthur Hays Sulzberger (who Sulzberger sees the company’s game adapt to it, but actually embrace it.” married Ochs’s daughter, Iphigene, plan as far broader. and thus became Times publisher); the “Not everything is politics—we ven as a child, family grandson of Arthur Ochs “Punch” Sul- cover the world,” he says. “We’re doing members say, Sulz - zberger, publisher from 1963-92; and more long-form investigative reporting berger was disinclined the son of Arthur Ochs Sulzberger Jr. than we have at any point in our history. to follow the crowd. (“Pinch” to detractors, or more fondly, Why is it that, as we became more digi- “Arthur always knew “AOS”), who succeeded his father as tal, we went back to that old-fashioned himself, knew who he publisher in 1992 and saw it through model, too? It’s because our strategy has was, in a really stub - the first upheavals of the Internet age. become really clear inside the company: born kind of way,” says Sam Dolnick, an Sulzberger—“A.G.” to his col - Once you say you’re a ‘subscription-first’ assistant managing editor overseeing leagues, “Arthur” to his intimates— company, what you’re actually saying enew projects at the Times, and one of two was the heir apparent, though he would is that you need to make something so cousins who competed with Sulzberger face competition from other talent- good that it’s worth paying for in the for the publisher job. ed fifth-generation members of the presence of free alternatives.” “He was eccentric as a kid for sure,” Ochs-Sulzberger clan. But he was far In recent years, plummeting print Dolnick remembers. “He would only from certain that he wanted the pub- advertising and circulation have caused eat white rice, yogurt. There was a sense lisher’s mantle—uncertain at first that most newspapers to slash their staffs of not being swayed by peer pressure, he even wanted to be a journalist. “It just and narrow their editorial ambitions. the herd. He couldn’t care less. And it felt like too predictable a path,” he says in The overextended Times company suf - would manifest itself in weird ways: the course of a nearly two-hour-long in- fered its own financial setbacks, seri- ‘You guys like pizza; I think pizza’s terview at the Times’s Renzo Piano glass ous enough that some commentators gross. I’m not going to the pizza party.’ skyscraper in midtown Manhattan. predicted bankruptcy. In response, You can see strains of that as an adult in says Eileen Murphy, the Times’s senior much more meaningful ways.” ulzberger was drawn to vice president of corporate communica- David Perpich, Sulzberger’s other politics—campaign work tions, “the strategy was to pare the com- cousin-competitor—he now heads the rather than political office, pany down to its core.” After selling off company’s product-rating site, Wire- he says. An avid outdoors- many of its assets, including nine local cutter, and sits on the Times’s board of man, he also contemplat- TV stations, the Boston Globe, and other directors—says he always admired Sul- ed a career as an environ- regional newspapers, and erecting a zberger’s “ability to read between the mentalist. He regularly metered paywall for its digital content lines.” Though Sulzberger was some- organizes whitewater rafting trips, and in 2011, it maintains its heftiest-ever thing of an introvert, Perpich says, “he he and his bride, the radio producer and newsroom of 1,600 employees, report- always was the leader of the pack of his sreporter Molly Messick ’03, led a five-mile ing from more than 160 countries. The friends.” night hike through muddy woods to the large globe in a corner of Sulzberger’s Dolnick says he and Perpich “were family home in New Paltz, N.Y., follow- office no doubt comes in handy. utterly confident [Sulzberger] would ing their wedding reception last fall. “The trajectory of the business has thrive in this job.” Still, “it’s been ex- Snapshots of Sulzberger’s wife and been really good,” Sulzberger says, traordinary to see him step into this role, infant daughter, his maternal grand- though the majority of revenues still de- and how quickly he has done it —that in mother’s abandoned home in Topeka, rive from print. The 2018 Annual Report his first year, he’s going toe to toe with Kansas, and favorite landscapes adorn shows the Times’s digital revenues climb- the president in the Oval Office, uphold- a bulletin board in his unprepossess- ing to $709 million (on pace to exceed the ing the values of the First Amendment ing office. An antique reading table company’s $800 million goal for 2020), and the free press in a way that makes displays issues of the print newspaper, with subscriptions, combined print and the entire industry beam with pride.” and Sulzberger proudly points out the digital, topping 4.3 million. The goal for None of this was inevitable, though range of subjects and datelines on the 2025 is 10 million subscribers. to an outsider it might have appeared so. front page. Industry analysts credit re- A few days after the interview, the pa- Sulzberger was, after all, the great- cent digital subscription gains at the per added to its historic trove of Pulitzer great-grandson of Adolph S. Ochs, the Times, the Washington Post, and other prizes with awards for editorial writing son of German Jewish immigrants, who news organizations to the “Trump and explanatory journalism.
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