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January 2020 [VOL. 13 NO. 1 `100] www.indiaretailing.com DEVELOPING RETAIL SPACES IN INDIA #74 AWARDS MALLSCAPE SNAPSHOTS IMAGES Fashion Shopping Malls Shine Special Events in Awards Honour Amidst Fashion Retail Malls in the Last Outstanding Fashion Brands at IFF 20th One Month p48 Retail Brands p34 Edition p40 FOOD COURTS: THE NEW SHOPPING CENTRE ANCHORS P.24 Newsmakers A lowdown of what’s happening in the national shopping centre industry in the last one month p8 Store Arrivals A list of new stores in the shopping malls (Viviana, Select CITYWALK, Events Customer Experience Amanora and Seawoods SCAI Roundtable: Consumer Engagement Core The Changing Face of Indian Malls: From Mall). p14 Focus for Mall Developers, Retailers Shopping Destinations to Community Hubs p18 p42 Cover January 2020.indd 1 16-Jan-20 10:11:33 AM 06 January 2020 [EDITOR’S NOTE] F&B: The New Anchor to Increase the Footfall As malls shift their stance from being just shopping food courts, kiosks and restaurants. centres to community hubs, retail is just becoming a And the investment is paying off with people thronging part of the mix. Today, shopping can be done online, to malls in huge numbers. The January edition of e-commerce giving the evolved consumer a wide variety Shopping Centre News studies the growing importance of and absolute convenience. So, what brings people to the F&B segment in the Indian mall. The issue deep dives malls anymore? into what the food segment brings to the mall, along with Shopping centre developers are working towards the mall’s growth strategy and expansion plans in as far as understanding the new consumer and studying his food is concerned. needs and consequently, re-thinking their strategies. The edition also gives the reader a blow-by-blow They are mindful of the fact that the new-age customer account of the SCAI session held at IMAGES Group’s steps out of his house only in search of something recently concluded 20th edition of India Fashion Forum. new, and this is one of the main reasons why food has The session gives deep insights into the shopping centre become a mall ‘anchor’. industry in India and what the sector needs to do in order Being eating out destinations – apart from providing to remain relevant to visitors and to stay in profit. retail and entertainment – means a mall has a very As always, we hope you find the issue informative wholesome approach towards pulling in visitors. and valuable to your business. Do log on Providing unique dining out possibilities to customers is to our website, www.indiaretailing. proving to be a winning formula with studies suggesting com to read more useful articles and that 40 percent of customers will choose a shopping analyses on innovative trends and centre based solely on the food offerings there. Apart developments in the shopping from this, transactions increase as much as 25 percent centre industry on a global at malls with quality food-and-beverage options and stage with emphasis on India. shoppers who eat at the mall are spending up to 15 percent more per trip. These whopping numbers are leading to Indian malls dedicating between 30-35 percent of their total area to F&B and entertainment zones. And this is not just food courts with a large amount of food varieties. There is a AMITABH TANEJA whole host of dining formats to choose from as well – Editor-in-chief: Amitabh Taneja Images Multimedia Pvt. Ltd. Editorial Director: R S Roy (CIN: - U22122DL2003PTC120097) Publisher: S P Taneja Registered oƵ ce: S 21, Okhla Industrial Area, Phase II, New Delhi 110020. EDITORIAL Tel: +91-11-40525000, Fax: +91-11-40525001, Email: [email protected], Managing Editor: Surabhi Khosla URL: www.imagesgroup.in Assistant Editors: Sandeep Kumar, Charu Lamba Mumbai: 1st Floor, Plot No. 111/3, Marol Co-Operative Industrial Estate, Marol, Andheri (East), CREATIVES Mumbai 400059. Tel: +91-22-28508070 / 71, Fax: +91-22-28508072. Art Director: Pawan Kumar Verma Dy. Art Director: Deepak Verma Bengaluru: 523, 7th Cross, 10th Main, (Jeevanbhima Nagar Main Road), HAL 3rd Stage, Bengaluru 560 075. Tel: +91-80-41255172/41750595/96, Fax: +91-80-41255182. PRODUCTION Sr. General Manager: Manish Kadam Kolkata: P-513/B, Raja Basanta Roy Road, CIT Scheme XLVII, Near Sabyasachi Store, Asst. Manager: Ramesh Gupta Kolkata 700029. Tel: + 91 33 40080488 SUPPORT Sr. General Manager – Administration: Rajeev Mehandru All material printed in this publication is the sole property of Images Multimedia Pvt. Ltd. All printed matter CONSUMER CONNECT & SUBSCRIPTION contained in the magazine is based on the information provided by the writers/authors. The views, ideas, comments and opinions expressed are solely of the writers/authors or those featured in the articles and the Vice President: Anil Nagar Editor and Printer & Publisher do not necessarily subscribe to the same. Deputy Manager: Priti Kapil Printed & published by SP Taneja on behalf of Images Multimedia Pvt. Ltd. Printed at Modest Print Pack (P) Ltd. C-52, D.D.A. Shed Okhla Industrial Area Phase -1, New Delhi 110 020 and published by SP Taneja from S- 21 BUSINESS Okhla Industrial Area Phase – 2, New Delhi. 110 020 Editor : Amitabh Taneja Anjali Sondhi, Business Head In relation to any advertisements appearing in this publication, readers are recommended to make appropriate E-mail: [email protected] enquiries before entering into any commitments. Images Multimedia Pvt. Ltd. does not vouch for any claims made by the advertisers of products and services. The Printer, Publisher and Editor-in-Chief of the publication ADVERTISING shall not be held for any consequences in the event of such claims not being honored by the advertisers. Delhi: Partha Ganguly, General Manager, Ekta Roy, AGM Copyright Images Multimedia Pvt. Ltd. All rights reserved. Reproduction in any manner is prohibited. All disputes Mumbai: Santosh Menezes, Regional Head (West), are subject to the jurisdiction of competent courts and forums in Delhi/New Delhi only. Shopping Center News Savita Mahesh Jagwani, Sr. Manager, Sajjad JaƲ ri, Sr. does not accept responsibility for returning unsolicited manuscripts and photographs. Manager We are all ears! Your bouquets and brickbats are welcome. Kolkata: Piyali Oberoi, Vice President & Branch Head, Rohan Narayan, Manager Bengaluru: Suvir Jaggi, Vice President & Branch Head, For subscription related queries, email to: [email protected] Smriti Bhagat, AGM, Ashraf Alom, Manager For feedback/editorial queries, email to: [email protected] For Advertising Queries, please write to: [email protected] Editorial January 2020.indd 06 16-Jan-20 10:09:35 AM 08 January 2020 [NATIONAL NEWSMAKERS] Discounts & Offers Add Spice to Shopping Malls’ New Year Calendar, Revenue Indian malls seem to have finally cracked the code to bring in more consumers. They are creating excitement through events, technology, all the while keeping their preferences in mind. Shopping Centre News brings a roundup of national mall news and activities over the last one month… By Shopping Centre Bureau InÀ niti Mall’s ‘End of Season Sale’ to Mark a Happy Beginning for 2020 To mark the beginning of a new hosting irresistible flat 50 percent dining kiosk, Bingsan; Multibrand - Little Kangaroos and Promod; and promising decade, Infiniti off deals on select brands. retail store, Luxxubearnce and Accessories brands – Accessorise Mall is set to treat its patrons with Infiniti Mall, Malad will be on services offered by Bodhi Spa and MacV Eyewear and on all an exciting “End of Season Sale”, offering ‘flat 50 percent’ deal in this and Salon as well as on products services offered by Bodhi Spa and across a number of popular brands. end of season sale to its customers from Konfo. In addition to these, Salon. This sale is sure to add the perfect on 3rd and 10th January 2020, customers can avail 50 percent This sale is all set to deliver finishing touch to the end of this on all products across the apparel discount on all items for the brands a great experience to everyone, season, by offering an array of brands - Celio, Beverly Hills Polo Pepe Jeans and Pepe Jeans Kids on by featuring amazing deals on impressive deals, at both Infiniti Club, Zink London; Premium 10th January 2020. brands across a variety of sectors Mall Malad and Andheri. The sale leather product brands – Pavers Infiniti Mall, Andheri will also ranging from the ones pertaining will start from 3rd January 2020 and England and Esbeda; Footwear be having its End of Season Sale to apparels to the ones offering lip will go on till 26th January 2020. brands – Catwalk, Inc 5 and with ‘flat 50 percent’ offer on smacking delicacies. To make this even more attractive, Gossip Shoes; Accessories brands 5th and 11th January 2020 on all Taking this shopping bonanza Infiniti Malad and Andheri will be – MacV and Kenneth Cole; The products across the apparel brands a notch higher, Infiniti Mall will be providing free parking on shopping of `5000 & above, Shop for `10000/-and above to get family treat, enjoy Live musical band performance on Saturday & Sunday & much more on this end of season sale. “At the end of this celebration period, what could be better than giving this season an exciting farewell? Infiniti Mall is known to house top brands which render a wide range of options, across various sectors of retail. We have tried to couple this asset of ours with impressive deals on such popular brands, to continue providing rich, fulfilling experiences to our dear patrons,” said Mukesh Kumar, CEO, Infiniti Mall. Newsmakers January 2020.indd 08 15-Jan-20 6:25:38 PM Newsmakers January 2020.indd 09 15-Jan-20 6:25:43 PM 14 January 2020 [STORE ARRIVALS] Cold Stone Creamery Brings the Ultimate Ice Cream Experience to Viviana Mall Tablez, the leading organized retail Viviana Mall in Mumbai.