World-class creative talent 1 World-class creative talent

2019

May 16

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London 2012 Olympic cauldron Heatherwick Studio 2 World-class creative talent World-class creative talent 3

Contents

2019 © Jason Hawkes

Introduction Black Sun 44 fst Marketing 66 Make Architects 88 Seymourpowell 110 Overview 04 Brandwave Marketing 45 FutureBrand 67 Malcolm Reading Consultants 89 Skylab 111 Reasons to use British designers 08 The British Museum 46 Grant Associates 68 MBA 90 Smyle Creative 112 Sectors Brody Associates 47 Graven 69 Metaphor 91 Softroom 113 Cultural developments 10 Brunswick Arts 48 HaleyMay Sharpe Design 70 Metaphorm Architects 92 Sportsworld Group 114 Transport 14 Capita 49 Hawkins\Brown 71 Morris Hargreaves McIntyre 93 Stage One 115 Healthcare 18 City ID 50 Heatherwick Studio 72 Mother 94 StartJG 116 Global Sports 22 Cogapp 51 16HH Global 73 Moving Brands 95 tangerine 117 Retail and commercial 26 Crawley Creatures 52 Holmes and Marchant 74 New Moon 96 The Edge Picture Company 118 World-class creative talent 30 CTN Communications 53 Honour Branding 75 Pagefield Communications 97 Tinopolis Group 119 ADCreative London 32 Dalziel and Power 54 Illustrious Company 76 PearsonLloyd 98 United Visual Artists 120 Adjaye Associates 33 Deltatre 55 Industry 77 Pharmiweb Solutions 99 Universal Design Studio 121 Adrian Fisher Design 34 Design by Structure 56 Jane Wentworth Associates 78 Photolink Creative Group 100 V&A 122 Air Design 35 Designwerk 57 Jason Bruges Studio 79 PinkGreen Creative 101 Vision by RP 123 AKQA 36 DrillBoard Worldwide 58 John McAslan 80 Populous 102 WilkinsonEyre 124 Allen International 37 ES Global 59 Jones Garrard Move 81 Priestmangoode 103 Wolff Olins 125 BAMM.tv 38 Event Communications 60 KBW 82 Quant Marketing 104 Wonderful Creative Agency 126 Banter Media 39 ExtraMile Communications 61 Keith Williams Architects 83 Rose 105 Zaha Hadid Architects 127 Barber Osgerby 40 Factorydesign 62 Kinneir Dufort Design 84 Saffron 106 Creative skills index 129 BDA Creative 41 Farrells 63 Land Design Studio 85 Sagittarius Marketing 107 Summary 134 BDP 42 WithdrawnFITCH 64 Landor Associates 86 SE10 108 UK Trade & Investment 136 Bell 43 FLUX 65 Lumsden 87 Serious Games International 109 4 World-class creative talent World-class creative talent 5

Cultivating growth

British creativity is working globally to nurture economic and social development. It instills innovation, proven expertise and rigour in major projects of all types.

Until recently the market for UK from emerging nations in Asia and – groups like FITCH, The Brand Union creativity was limited largely to the Middle East and countries like Withdrawnand Landor Associates – have long 16 May 2019 Western Europe. Product design, Russia and Brazil, is based on Britain’s had an overseas presence. But now fashion and high-end architecture reputation and experience of dealing independents like retail specialist are invariably global, commissioned with massive projects or collaborating StartJG, branding group Elmwood by international clients for a world with other players to handle a and transport and industrial design audience. But branding, advertising particular aspect of the work. specialist Priestmangoode all boast and digital design were mainly local offices abroad. Such has been the international affairs, crossing boundaries only where engagement with UK creativity that The reputation of British design is multinational clients were involved. a number of practitioners have set built on three main pillars: innovation; Now though as new markets mature up offices overseas over the past expertise; and process. Gardens by the Bay in and global trading channels widen, the three or four years to service clients Innovation is key to riding social and Singapore, designed demand for British creative expertise there. Consultancies within marketing by Grant Associates, economic shifts in a changing world. It is escalating. The interest, particularly services conglomerates such as WPP Wilkinson Eyre, Atelier One and Atelier Ten. 6 World-class creative talent World-class creative talent 7

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Above: JetBlue aircraft seating designed is a founding principle of leadership and In the digital arena, British creatives Interaction design agencies such as engage with cultural and technology Great design means understanding by Factorydesign. Above right: London integral to great design. Take air travel. are at the forefront of innovation. It is London-based POKE, AllofUs and organisations such as London’s Science appropriate technologies, materials 2012 Olympic torch designed by Barber Osgerby. Opposite: BAA ‘POD’ designed The growth in global business and particularly in the application of new AKQA use digital media to engage Museum, the NASA space agency and and processes that lie behind a project, by Jones Garrard Move. tourism is fuelling airport development technologies across various media and appropriately with very different Penguin Books. from aerodynamics and programming and expansion. Meanwhile, competition in the customer-interface aspects of audiences. At the high end of online to ergonomics and sustainability. It is British expertise is equally renowned among carriers to attract passengers those applications that the UK excels. fashion retailing, for example, in 2013 about taking leadership and demands across customer-facing business areas is escalating, particularly at the POKEMay created a website for global collaboration. There is a growing culture of digital such as retail design and branding. Blending art lucrative business-class end of the accessories brand Mulberry that allows entrepreneurship in the UK. London Initially, the global reach in these areas Collaboration is important to projects market, against a background of rising customers to explore every detail of boasts a ‘Silicon Triangle’ on the came through long-term collaborations of any scale, particularly for non-UK with marketing fuel costs and growing sustainability the company’s signature handbags, City fringes populated by digital with Western-based multinational clients markets. However innovative and concerns. British designers are leading inside and out, and enables seamless innovation companies. There is also promoting their brands beyond the UK. appropriate a creative concept is it will to create in all these areas. 16online retail transactions. It is about the iCity development on the site of Now British creative talent is sought be ineffective if it is not well made and celebrating craftsmanship and style. memorable At the extreme end of air travel are the former 2012 London Olympic and after by global brands to develop their appropriately promoted. The exchange British initiatives such as Virgin Paralympic Park that is dedicated to At the other end of the scale, AKQA identities and customer base. of ideas and expertise between creative Galactic’s pioneering suborbital digital enterprise and the broadcast has broadened the scope of digital and technical collaborators and the customer Figtree, for example, has become brand spaceflights. The first Virgin Galactic industries. These ventures are promotions with apps and initiatives client is essential, particularly on guardian of Taiwanese smartphone flights are scheduled for 2014 in supported by local creative agencies, for sportswear brand Nike and ad complex projects. experiences is giant HTC Corporation. Meanwhile, spacecraft for which British design and but there are strong digital design agency Mother redefined advertising work by retail specialist Lumsden to Cultural sensitivity is vital too. You can’t innovation consultancy Seymourpowell communities in cities like Brighton and in its award-winning Move to the Beat a British trait. create museum shops for London just export a European retail offer or created interior concepts. Branding Bristol too. The University of Dundee campaign to create a soundtrack cultural institutions Tate Modern, the Western ad campaign to China or India for the spaceships is by StartJG and in Scotland and colleges such as South for the 2012 London Olympic and Victoria and Albert Museum and the or expect packaging to be accepted marketing collateral for the flights was London’s Ravensbourne are meanwhile Paralympic Games. Both groups have British Museum and Austria’s Albertina in the Middle East or Russia without created by London consultancy Form. acclaimed internationally for their used social networking channels to Museum in Vienna is attracting interest considering local interpretations of digital and games design graduates. draw younger audiences in worldwide Closer to earth, innovations in the further afield. the brand name, colours and imagery, and involve them in a mix of online and design of airline seats have become a Blending art with marketing to create for example. Appreciation of cultural physical events. Process is key to British design. big selling point to business customers memorable customer experiences is nuances comes through genuine It is beyond creating imagery and in particular. British design groups like a British trait. Groups such as Jason In the cultural arena, Brighton-based insight, collaboration across continents environments to convey a brand PearsonLloyd and Factorydesign have Bruges Studio and Cinimod Studio are interaction group Cogapp has created and the ability to listen. message or replicating ideas from redesigned seats for Virgin Atlantic working internationally with brands as user-friendly digital information one geographical region to another. As these examples show, British design and Lufthansa, and American carrier Withdrawndiverse as diverse as Veuve Cliquot’s systems for institutions such as Effective design is based on thorough can cross international borders to JetBlue respectively. Priestsmangoode LVMH champagne and games giant New York’s Museum of Modern Art. research into the local market and a great effect. No project is too big or has overhauled interiors for Brazil’s Microsoft, for which Cinimod created London consultancy Made by Many is deep understanding of what customers challenge too great. UK creative talent national carrier TAM Airlines and a digital glyph bearing the company’s meanwhile working with Microsoft’s want – and then exceeding those excels in framing the bigger picture, but commercial plane manufacturer branding that flew along London’s River Skype division to develop a service for expectations. Some communities - also in handling the finer details with Embraer, as well as redesigning Thames to mark the launch of Halo 4 some 600,000 teachers worldwide. youth culture, say - respond to a global sensitivity and style. interiors for German airline Lufthansa in 2012. Made by Many runs the service, which design language, but others demand a and rebranding Thai Air’s Thai Smile enables teachers to share educational Craftsman with copper petals for more tailored offer. the Olympic cauldron designed by domestic fleet. tools, coursework and lessons and Heatherwick Studio. 8 World-class creative talent World-class creative talent 9

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Architects from the UK For world-class research and innovation in work with engineers healthcare and medical technology, choose the UK. across the world to Symposia® Digital Theatre by Brandon Medical create structures of Co Ltd. breathtaking beauty, such as the Millau Viaduct in France designed by Foster + Partners Architects. Choose British expertise for your next project. Photo: Sam Knight

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At the cutting edge of international fashion and renowned for its trendsetting, inventivenessMay and creativity, choose the UK. Union Jack Dress by House of Hannigan 16

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With world-leading advanced manufacturing, a global reputation for elegant craftsmanship 5 and a highly skilled workforce, choose the UK for cutting edge luxury Britain has a global reputation and internationally motor-yacht design and recognised expertise in delivering the world’s best production. airport solutions. Make the UK your partner of choice. Why buy British? Fairline Yachts Heathrow pod by Ultra Global PRT Withdrawn 1 Talent pool 2 Creative magnet 3 Specialisms 4 Pioneering spirit 5 Partnerships Britain boasts world-class creative Britain is a cohesive multicultural Britain encompasses an array of Britain is renowned for innovation and Britain offers a great diversity and education, rooted in its art schools. society and business environment. Its individual creative specialisms, from originality in fields such as healthcare, depth of creative expertise and acute These centres of excellence breed creatives are accustomed to thinking yacht and product design through transport and retail. UK creative pioneers cultural sensitivity. As countries across animators, artists; architects; musicians; internationally and are sought after interiors, animation and advertising and entrepreneurs pride themselves the globe strive to find great creative product, graphics, digital and fashion globally. It attracts creative people design to music, film and publishing. on working in cross-disciplinary partners to help them compete on designers; writers and theatre producers from overseas who have set up That talent stands apart globally, but collaborative teams across the world to the world stage and engage with local – many of whom go on to enjoy businesses in the UK, regarding it experts in all of these disciplines are provide governments, organisations and people, these attributes make the UK international success. They attract top- as the place to be because of its equally skilled at collaboration and business with the creative imagination the best partner for other nations flight overseas students and many stay creativity, innovation and drive. together make an immensely powerful and solutions that drive social and seeking world-class creative thinking on after graduation. creative team. economic success. and execution. 10 World-class creative talent World-class creative talent 11 Cultural developments Counting on culture

Tourism is growing apace as people are driven to explore cultural identity. Creativity can make a positive difference to the fortunes of cultural ventures, creating a sense of place, telling stories that engage and educate and attracting global visitors. 2019

These are unparalleled times for With an enlightened creative approach, cultural development. International cultural venues are a magnet for people tourism is rising exponentially and as and business. Take the United Arab new regions in the developing world Emirates (UAE) pavilion for the Shanghai open up to international exchange, Expo 2010 designed by Foster & Partners the hunger for cultural insight and to highlight the UAE’s proactive stance identity grows among local people and on sustainability. Dune-like 20 metre- May visitors. Business opportunities abound high structures contained an interactive and design has a key part to play in experience created by Ralph Applebaum engaging new audiences. Associates showcasing projects such as Abu Dhabi’s Masdar Initiative to explore International tourism was valued at sustainable energy production. 16 US$1.3 trillion in 2012 by the World Tourism Organisation (UNWTO), with Temporary installations like the 3-4 per cent growth projected for 2013. UAE pavilion can make a big impact. But by mid-2013 official figures had A permanent facility can achieve already outstripped those predictions, more, creating a new landmark with destinations in Asia and Europe and generating investment and leading the charge. positive change. This is undoubtedly the ambition for Washington DC’s Southeast Asia saw a 12 per cent Smithsonian National Museum of increase in visitors in the first half of African American History and Culture. 2013, with Central and Eastern Europe The bronze façade and powerful registering growth of 10 per cent. Top and above: Stanislavsky Factory crown-inspired architecture will make Europe saw a 5 per cent rise, with Asia Museum lobby and Stanislavsky a strong political statement when it Factory theatre interior designed and the Pacific up 6 per cent. Fewer opens in 2015 next to the Washington by John McAslan & Partners with people visited the Americas, with a 2 museo-lobby by Casson Mann Monument. The iconic building was per cent rise in the first six months of designed by British architect David 2013. But with the FIFA football World Adjaye and the Freelon Adjaye Bond/ Cup planned for Brazil in 2014 and the SmithGroup team. Olympic Games in 2016, Rio de Janeiro is poised to become the gateway for WithdrawnLandmark projects invariably create a tourism to South America. focus to uplift the surrounding area. Singapore’s £350m Gardens by the This translates as an increased demand Bay was, for example, initiated by for cultural attractions and hospitality. authorities aware that creating a major Hotel building is rife, particularly attraction would enhance the value at the luxury end of the market, in of the neighbourhood. The gardens countries like China and South Korea, would not just draw visitors, but other and in tourist destinations. There is investors too. Cultural Development Fact a desire to express and experience

International tourism valued cultural heritage in areas undergoing Singapore National Parks Board at US$1.3 trillion in 2012 fundamental change and the global opened the British-designed botanical Source: World Tourism audience is growing apace. garden in 2012. Built on 54 hectares Guangzhou Opera House, China, Organisation designed by Zaha Hadid Architects. © Hufton+Crow 12 World-class creative talent World-class creative talent 13 Cultural developments

Russian Impressionism Museum designed by John McAslan & Partners. Left: Gardens by the Bay Flower Garden at night designed by WilkinsonEyre. 2019

of reclaimed waterfront land, its two Stanislavsky Factory, built in 1814 to development from Gordeev, this mixed- Casson Mann with Parisian architect to wine and is expected to attract more domed conservatories were created make gold and silver braid for the use complex will include a new circular X-TU to create a wine museum, Cité des than 400,000 people a year. Landmark by architect WilkinsonEyre to house Russian court, has redefined the gallery of Russian Impressionist art. Civilisations du Vin. Creativity can make a positive difference Mediterranean and tropical plants relationship between buildings and The genre has not previously had a projects Due to open in 2016, the flagon-shaped to the fortunes of cultural ventures. It with 12 ‘supertrees’ designed with public space in Moscow. The integration dedicated gallery. building will contain 24 innovative can create a sense of place, help to tell landscape architect Grant Associates of car parking within a landscaped invariably Design interventions are often part physical and digital displays dedicated stories that engage and educate visitors and structural engineer Atelier One. mixed development fulfilled Moscow May of a bigger plan by governments or to the story of wine within an airy, and attract tourists from across the The steel ‘trees’ are solar-powered Mayor Sergey Sobyanin’s pledge to create a focus institutions to revitalise a city, region sculptural 3,000m space. The exhibits world. If a venue is memorable for the vertical gardens rising between 25 and ease congestion in the city and won or cultural venue. South Korea’s will create a memorable experience, quality of experience visitors share it is 50 metres. They signpost the gardens international acclaim for creating a to uplift the Dongdaemun Design Park & Plaza was from the intimate to the spectacular. likely to be a commercial success in its from the surrounding area, create ‘public realm’ around the buildings. commissioned by Seoul Metropolitan With an exhibition budget of £11m, the own right. It will also raise the profile an identity and provide high-level 16 surrounding The centrepiece is the restoration of Government to bring together historic Cité des Civilisations du Vin will be the and intrinsic value of the neighbourhood walkways and bars. the 250-seat theatre created in 1898 artefacts and contemporary culture world’s largest visitors’ centre devoted it serves. area. Grant Associates won the commission by Konstantin Stanislavsky, inventor to track the city’s emerging nature. in 2006 out of 10 contenders selected of method acting, for his Moscow British practice Zaha Hadid Architects by Dr Tan Wee Kiat, Director of the Arts Theatre troupe. Building on the has designed the hub and landscaped Singapore National Parks Board. Stanislavsky legacy, the theatre has park that will act as a learning resource The firm worked with WilkinsonEyre, brought nightlife into a day-time for designers and the public when it is exhibition designer Land Design Studio, office complex. completed in 2013. Atelier One and services consultant These theatrical associations are The potential for more visitors Atelier Ten. Anglo-American landscape celebrated in the foyer to the main prompted French wine capital Burgundy group Gustafson Porter has meanwhile factory building where the gold and silver to develop the region’s potential not been appointed for the second phase to threads were drawn out. British designer just as a wine producer, but also as a develop the nearby Bay East Garden on Casson Mann has created a ‘museo-lobby’ global tourist destination. As part of the theme of water. to remind visitors of the site’s cultural a development plan to attract more The Singapore gardens show that significance – and to give the complex an visitors, the authorities engaged assembling the right creative team edge on the commercial market. maximises a development’s potential. Casson Mann worked with digital design Below and opposite: Views of the Secret Garden Gardens by the Bay has won several group AllofUs on imagery telling the and Forest Walk within the Gardens by the Bay’s international awards largely because WithdrawnCloud Forest designed by WilkinsonEyre. theatre entrepreneur’s story that is the designers challenged each other to displayed around a double-height ‘fly- innovate and create an extraordinary tower’ cut into the lobby. This meshing of world-class venue. cultural heritage within the Stanislavsky Dr Tan’s hands-on support and estate – which includes the neo-classical enthusiasm have been invaluable to church of St Martin the Confessor – the success of the Singapore project. juxtaposing restored buildings and new- Client commitment also steered an build has created a rhythm attractive to award-winning urban regeneration tenants and visitors. project in Moscow, created by John McAslan & Partners is now architects John McAslan & Partners redeveloping Moscow’s former Bolshevik for Russian investor Sergey Gordeev. Candy Factory. Owned by 01 Properties, The redevelopment of the former which bought the Stanislavsky 14 World-class creative talent World-class creative talent 15 Transport Travelling in style

Travel is big business. As new global destinations open up, transport operators vie to attract more passengers, particularly at the high end of the market. Design is driving branding programmes to boost consumer confidence and bids to improve passenger facilities. 2019

Transport design is part of Britain’s iconic Barajas Airport was designed heritage. The UK has been developing by architects Rogers Stirk Harbour trains and rail networks since 19th- & Partners to handle 35 million century engineer George Stephenson passengers a year and establish the created the Stockton to Darlington Spanish capital as a major European Railway in 1825 and the first inter-city hub. The practice is now developing line from Liverpool to Manchester in Terminal 1 at Lyon-Saint Expéry Airport May 1830. Stephenson’s Rocket was his with French architects Chabanne & pioneering steam locomotive, built in Partenaires to double its capacity. Newcastle-upon-Tyne in 1829. Airlines are competing increasingly British design is once more driving through the design of on-board 16 innovation as transport networks open facilities and airside lounges. European up new destinations for commerce carrier Lufthansa commissioned and tourism. Railways and airlines are Priestmangoode to create a ‘seamless investing heavily to upgrade stock and passenger journey’ across its fleet, branding to attract global travellers. including all cabin fittings and the Business travel is particularly lucrative A380 plane’s first-class seat. British and the focus has been on upgrading design group PearsonLloyd has first-class and business accommodation meanwhile designed flat-bed business- on trains and planes – and at transport class seats for Lufthansa’s wide-bodied terminals. But competition among Boeing 747-8 planes. The company budget carriers has prompted them to has invested some US$1.3bn in the use design to attract passengers. research, design, manufacture and installation of the 747-8 seat to attract Stephenson’s legacy lives on with Top: Lufthansa cabin designed by more business passengers. Priestmangoode. Above: New business British industrial designers including class seat and cabin designed by trains in their portfolios. Jones Garrard Lufthansa is creating a consistent PearsonLloyd. Move designed the original locomotive brand message through 3D design for the Eurostar cross-channel service, rather than just visual branding. The for example, and, like DCA Design new seats confirm that business travel International and Seymourpowell, has Withdrawnis a big earner for airlines and it is created interiors for train companies. growing. The Global Business Travel Meanwhile, since 2009 Priestmangoode Association anticipates a US$273bn has collaborated with Chinese rolling- global spend on business-class airfares stock giant CSR Sifang on trains in 2013 – a rise of 4.3 per cent from capable of 350kph for China’s new 2012. Competition is therefore rife high-speed network. among carriers. However, it is planes that are PearsonLloyd has also introduced a Transport Fact spearheading international travel. V formation for Lufthansa business Business-class airfares set Airports are expanding and building seats to give passengers more privacy to earn US$273bn in 2013 retail offers to passengers whose stay and reap commercial benefits for Source: Global Business Travel at terminals is prolonged by security the airline. Seats are angled towards Airport Express in Hong Association Kong designed by Jones regulations. For example, Madrid’s passengers’ feet, allowing greater Garrard Move. 16 World-class creative talent World-class creative talent 17 Transport

Thai Smile livery designed by Priestmangoode. Below: Online booking design for Thai Smile by Priestmangoode. 2019

space between the shoulders of There are innovations too at the low- guide pedestrians through urban authorities in Metro Vancouver – where wayfinding scheme along the lines of Above left: KCRC train for Hong Kong passengers sitting side by side. cost end of the airline market. New centres. The benefits include increased the population is expected to rise by a Legible London and this was trialled by Jones Garrard Move. Above and below: Wayfinding information in the York carrier JetBlue, for example, fitness, but walking also encourages third over 20 years – have extended the in 2012. In a survey carried out during The ‘V’ configuration occupies less City of Vancouver designed by Applied. focuses mainly on the home market exploration and enhances a city’s city’s light railway and bus networks. the trail, 82 per cent of local people floor area than other flat-bed layouts. and flights from the USA to the appeal to tourists. They have upgraded the highway and said the maps would encourage them This allows passengers and stewards Caribbean and Central America. It is bridge infrastructure and developed to walk more. more. Vancouver is more space to move around the cabin. London wayfinding pioneer Applied an economy airline, but is challenging greenMay cycleways. therefore implementing the scheme It also means no reduction in the Information Group devised the Legible perceptions through plans to enter the and has appointed Applied to develop a number of seats in the business-class London strategy in 2007, fulfilling a These developments highlighted the premium market. digital map system. cabin to accommodate flat beds. desire by the then London Mayor Ken need for a wayfinding strategy to guide JetBlue’s Mint Experience will include Livingstone for people to walk more. locals and tourists around the city. Travel is about business and The weight of the Lufthansa Boeing an upgrade of the first-class cabins on It evolved into a Legible City strategy Applied Information Group was appointed exploration. Creativity can enhance 747-8 seats has been virtually halved, 16 its Airbus A321 fleet when it goes into that has been exported beyond the UK in 2008 by the regional transport travellers’ experience on both counts. which impacts on fuel consumption service in 2014. Central to the changes to cities such as Dublin. authority TransLink to devise a system It can build brand loyalty in transport and concerns over the carbon footprint will be a customised seat, designed by covering motoring, rail, sea travel, bus, networks by increasing comfort and of flying. PearsonLloyd’s design strips The system comprises a hierarchy of London consultancy Factorydesign. cycling and walking to ensure smooth ensuring the consistency that creates out rarely used features such as height street signs, designed with 3D design transit across all transport networks. confidence. adjustors and an integrated back Factorydesign has built on the existing group Lacock Gullam, and two maps: Applied has since been appointed massage, and because the angled seat Vantage seat from Northern Ireland the ‘planner map’ and the ‘finder It can boost passenger numbers and ‘framework’ consultant for TransLink and gives greater privacy and lies flat as a manufacturer Thompson Aero Seating map’. The maps show walking circles give carriers a competitive edge. It can opened an office in Vancouver to manage bed, the headrest doesn’t need ‘wings’ to create the Mint Seat and the Mint of 15 and five minutes respectively so encourage tourism. But it is also part of wayfinding projects. for privacy. Suite with a closing door. The seat pedestrians can assess where they are. the sustainability story for businesses converts into a 6’ 8” flat bed. Significant landmarks are depicted in Vancouver aims to be the world’s and communities. Whether people walk, Eleven wide–body Lufthansa planes three dimensions so pedestrians can greenest city by 2020. It approached fly or ride, creative thinking helps to have been fitted with the flat-bed seats As global transport networks open up orientate around them. Applied for a city-wide pedestrian keep them moving safely. since 2012 and the full 7,000 will be new territories, cities are encouraging installed on 100 planes by 2015. people to get around at their own An incarnation of Legible City in speed. Bicycle hire schemes are taking Vancouver, Canada, takes the notion City evaluation In 2011, Lufthansa topped the Headline results – 120 interviews off, as are wayfinding strategies to of wayfinding beyond walking. The airline valuation charts produced by independent British brand-valuation More likely to walk between places Could work out where company Brand Finance. Korean Air 81% 82% because of maps 98% they were on the map Whether Don’t know or only partially know ranked 14th and rising, while its South Withdrawn their way around downtown Korean rival Asiana Airlines didn’t people walk, figure in the top 20. Against this backdrop, in 2012 Asiana approached fly or ride, British design group tangerine to overhaul the cabin interiors of its creative A340 fleet. thinking Brand Finance’s ratings highlight Asiana’s perceived shortcomings. It will 87% 61% helps to keep be interesting to see how the brand Found ahead up Could use the fares after tangerine’s concepts are maps easy to use maps to work out them moving how long walking implemented in 2015. would take safely. ©Applied Page 15 18 World-class creative talent World-class creative talent 19 Healthcare A healthy dose of creativity

Effective healthcare is a measure of economic and social success. Creativity is helping national and private providers to put the patient at the centre and engage stakeholders. Medical suppliers are meanwhile combining design and science to envision future treatments. 2019

Shifts in healthcare thinking have surgeon Professor the Lord Darzi on put patients at the centre of public the National Health Service (NHS) set services. Meanwhile, private healthcare out key criteria for effective patient is in the ascendancy across the care. He said healthcare services globe and, given the fees at stake, must be effective, personal and safe. competition between providers is His report, High Quality Care for All, rife. Add to this the higher patient maintains that healthcare should May expectations and there is a clear case be arranged around individuals – a for greater creativity. break with traditional public-sector healthcare practice. It centres on the This has been recognised by British quality rather than the quantity of designers. They are pushing boundaries services available to patients. 16 in the health facilities they create or in collaborations with drug companies and The creative response has been medical equipment suppliers. It is about impressive, with initiatives launched innovation that crosses national borders. by the UK’s Design Council and others to address hygiene in hospitals and Architects like BDP and Make are patient dignity through the design working globally on hospitals and of products and services. Research health centres. The design of products, associates at the Royal College of Art’s interiors, branding and communication Helen Hamlyn Centre have meanwhile systems is meanwhile providing better Roche Healthcare worked with the NHS to redesign the care and environments for patients and Accu-Chek Mobile emergency ambulance to allow more medical staff. All are giving an edge designed by Kinneir space for health professionals to treat Dufort. to healthcare providers competing on patients and for improved equipment the quality of treatment and service and technology and offer a more they offer. The objective is to improve comfortable ride. The resulting body the overall experience of healthcare of knowledge and expertise acquired and boost efficiency in a market that is by British designers has created a increasingly international. ‘best practice’ scenario based on The shift in thinking in the UK dates Withdrawnfundamental human principles that is back to 2008. A report by eminent transferable beyond the UK.

Healthcare Fact

Spending on healthcare infrastructure in OECD and BRIC countries set to rise 50% from US$263bn to US$397bn by 2020 ‘Nature trail’ in Great Source: Ormond Street Hospital PricewaterhouseCoopers designed by Jason Bruges Studio. 20 World-class creative talent World-class creative talent 21 Healthcare

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Above: HandiHaler designed Healthcare provision is complex, driven treatments, but these are only effective if Mubadala Healthcare in Abu Dhabi is Saffron’s branding retains the Cleveland Above and below: Branding by by Kinneir Dufort Above right: by technological breakthroughs. It is patients use them correctly. a case in point. It has come together Clinic signature to reflect its heritage. Saffron for the Cleveland Clinic in Hospital furniture from the Design Abu Dhabi applied to advertising therefore vital that design, engineering with American healthcare giant The colour palette reflects Abu Dhabi’s Council’s Design Bugs Out scheme Good design puts people first, whether and a Patient App. and science come together to create Cleveland Clinic to create a top-quality environment, architecture and culture. they are patients or medical staff. medical instruments and devices. hospital, The Cleveland Clinic Abu The ‘patterned’ branding is reminiscent Technical performance is fundamental This happens within specialist design Dhabi. Branding for the venture by of Arab art and provenance. to medical devices, but so too are the groups like Cambridge Consultants and SaffronMay Brand Consultants reflects comfort of the patient and the usability Landor Associates’ work for South Kinneir Dufort, which partner global the strengths of both partners. The for medical practitioners. It isn’t just Africa’s private-hospital chain pharmaceuticals companies and medical brand experience is tailored to the local a question of ergonomics. It is about Mediclinic was also generated by global manufacturers on innovation projects. culture of the United Arab Emirates creating devices that look and feel expansion. Set up in 1983, Mediclinic (UAE) while retaining the integrity and Cambridge Consultants has worked good, particularly if they are to be used acquired Emirates Healthcare Holdings 16authority of the Cleveland Clinic brand. with Philips Medical Systems on a regularly by people with conditions in the UAE and Swiss hospital group wireless telemetry system to monitor such as diabetes and asthma. Cleveland Clinic and the Abu Dhabi Hirslanden in 2006. It brought in electrocardiograph readings using government-owned Mubadala Landor in 2007 to unite the brand Kinneir Dufort is among the design state-of-the-art technology and with Development Company formed and create the look and feel of the groups with expertise in these areas. It Schott on the Schott Ingentle syringe. a partnership in 2006 with a international group. has won awards for products such as As the name suggests, Ingentle is shared vision of bringing the the stylish design of the HandiHaler for Building on Mediclinic scientific It is vital designed to limit pain during injections highest international standards of Boehringer Ingelheim, designed to put prowess, Landor’s brand proposition and has a special closure that makes cardiovascular and neurological care to young asthma sufferers at ease with is ‘The Science of Care’. It devised a that design, sure sensitive drugs don’t come into the region. Saffron won a procurement carrying and using the device. It has also visual identity and language based on contact with the metal needle or other tender and was appointed to create worked with Roche on products to help Mediclinic’s electric-blue colourway. engineering possible contaminants. a branding strategy by Cleveland consolidate the manufacturer’s position The programme continues, with Clinic Abu Dhabi in 2011. It worked Like other creative specialists, Cambridge in the global diabetes care market. Landor extending the branding to and science with stakeholder groups to evolve the Consultants works with medical Three products in the Accu-Chek series accommodate new Medicare offers. The theme ‘New Horizons in Healthcare’ for suppliers to envision the future and in particular – the Aviva Nano blood latest work is with Medicare’s Medical come together the branding, which effectively brings adjust products and services to match glucose monitor launched in 2009, Human Resource division to create together three brands. It blends the new expectations. With Roche Diabetes the Mobile version of 2011 and FastClix Medi-Nurse and Medi-Staff. to create pre-eminent quality and experience Care it considered diabetes treatment ‘painless’ finger pricker of 2012 – share Above: Roche Healthcare of Cleveland with the local credibility Sensitivity is vital in healthcare. If FastClix and Nano devices towards the year 2020, scoping possible the same design language. They are medical and rigour of Mubadala and modern, patients don’t trust the service or are designed by Kinneir Dufort. economic issues and market concerns to Withdrawncomfortable to hold, easy to use and Right: Schott Ingentle hospitable character of Abu Dhabi. intimidated by equipment it can impact create three different scenarios 10 years don’t look like laboratory equipment. instruments syringe design by on their care. People are more likely to Cambridge Consultants. on for its research. The identity needed local resonance Healthcare is a priority for emerging use devices that are pleasing in their but be part of the Cleveland Clinic and devices. International healthcare providers have nations. Some are looking to design and studies show that recovery family and the professional values it become increasingly concerned with the established providers in the West to is quicker in a comfortable environment. has embodied for more than 90 years. usability and design of medical devices. partner on new healthcare ventures The health of a nation is crucial to its Patient care is central to the new This is driven by the rise in self-care because of the expertise and credibility social and economic success. Creativity facility and this is reflected in clear by patients and the desire for greater they offer. The importance though is key to ensuring that. documentation and design guidelines. independence. Technological developments is to package the offer in a way that like wireless connectivity and smart devices respects local cultures. have enabled new, self-administered 22 World-class creative talent World-class creative talent 23 Global Sports Competing through creative thinking

Top-level sport is synonymous with creativity – a word used by coaches across the globe. But the creative professions play a key role in sporting success. From stadiums to sponsorship, they build reputations and relationships and engage fans in world-class events. 2019

Sport is recognised as a social and distinctive stadium in the Black Sea economic generator. Global events city of Sochi in Russia for the 2014 like the Olympic Games and the World Winter Olympics. Cups in ball sports create wealth and Populous was masterplanner for reputation for their hosts and creativity is Olympstroy, the state-run construction key to achieving that. Sponsors gain from body for the Russian Games. The Sochi the exposure and fans flock to support May stadium is one of 11 venues included their teams, spending as they go. in that plan. The modular design Official figures show, for example, that accomodates 45,000 people at a major the London 2012 Olympic and Paralympic event or provides a more intimate Games attracted 680,000 overseas 25,000-seat environment. Transparent 16 visitors out of a 10.8 million total over walls afford spectacular views of the sea the three-month period surrounding the and the nearby Caucasus Mountains. event. And they spent 9 per cent more But stadiums aren’t the only creative than visitors to London the previous element in big events. There is also the The Copper Box Arena designed by summer. Brazil can expect similar results kit. Technology-driven sports shoes, Make, Populous, PTW Architects and when it hosts the 2014 FIFA World Cup in Arup for the London 2012 Olympics is microlight bathing suits and ‘breathing’ 2014 and the 2016 Olympics. now a public multi-sport venue. sportswear, footballs and rackets are Top-level sport pushes boundaries and invariably groundbreaking designs. is an arena for innovation. Expectations Designers work with scientists and are high from participants and spectators ergonomists to enhance an athlete’s at global events and design can deliver. performance safely and comfortably. From stadiums and ceremonies to team The Paralympic Games have gained branding, sportswear and staff uniforms, prominence over the past 25 years. it is about creating the right ambiance At the request of the International and spectacle. Paralympic Committee, British designer Creativity creates the icons that live on and wheelchair user David Constantine, in memory. Memorable designs from co-founder of charity Motivation, has the London 2012 Olympics, for example, Withdrawndeveloped low-cost sports wheelchairs, include Thomas Heatherwick’s Olympic retailing at a fraction of the normal cauldron with 204 copper petals, each price, for athletes from developing representing a participating nation, countries. This makes the Paralympics and Zaha Hadid’s sculptural waveform more inclusive and encourages people London Aquatics Centre. with disabilities to take up sport. Creativity builds team Hadid is now designing stadiums for Branding is also crucial to international spirit through branding, Global Sports Fact the 2020 Olympic Games in Tokyo sport. It creates the awareness that and the 2022 FIFA World Cup in persuades business partners and The London 2012 Olympics Qatar. These promise to be landmark fans to rally behind an event or honours patrons, adds to attracted 680,000 overseas buildings that contribute to the legacy team, be it national or local. It has visitors the entertainment and Source: Office for National of those events. Meanwhile, architects to accommodate sponsors and fuel Statistics firm Populous has completed the lucrative sales of replica kit and engages a wider audience. 24 World-class creative talent World-class creative talent 25

Left and far left: Visuals of the stadium for the Sochi Winter Olympics designed by Populous. Right: Swisscom’s winter sports Global Sports campaign by Moving Brands. Enabling an effective relationship between sport and sponsor results in big business for both and is of mutual benefit. 2019

merchandise to fans. A happy marriage create content that flows across media, The success of initiatives like The Legacy is a way to maximise between sport and sponsor is big but remains linked to the brand’s Chance highlights the importance of investment in sport and boost the local business and can be of mutual benefit. business objectives. sports at local level. In some countries economy. That is what is intended for local leagues and college sport are the Sochi stadium in Russia after the London-based consultancy Moving The Coca-Cola campaign demonstrates massive, feeding into national teams. 2014 Winter Olympics and is reflected Brands has developed a programme how significant digital channels are in Creativity can build team spirit through in the architecture, which was created for Swisscom’s partnership with sports promotions. The audience can branding,May honour patrons, add to the to guidelines set by organisations like Swiss snow sports and particularly engage with the content and steer the entertainment and engage a wider FIFA and the International Olympics the national ski team. Promotions outcome. This has proved particularly audience. Committee. celebrating the relationship include attractive for competitive sportswear the 18-part Snowtime series of filmed brands keen to encourage sports, build An interactive art installation by But a stadium isn’t always the main interviews with top athletes as content loyalty and sell products. 16Jason Bruges Studio at the University inheritance of an event. Design for Swisscom’s marketing. of Oregon’s Matthew Knight Arena prompted by sport can transform Like its rival adidas, Nike supports focuses on audience engagement. cities in a host of significant ways. The Brand Union meanwhile worked sports at local and professional level The arena stages college sports, hosts Johannesburg City Council devised with oil producer Castrol on its global through coaching apps. Designed national student league basketball and tourist maps for the 2010 FIFA World sponsorship of FIFA World Cup football. by London digital group AKQA, the volleyball and is home to the Ducks Cup indicating safe cosmopolitan Above and below: ‘The Chance’ social media For the 2010 tournament in South Nike Training Club app, for example, football team. areas in a city known for street crime; campaign and Coca-Cola’s Move to the Beat campaign Africa, The Brand Union devised a visual offers personal fitness regimes and designed by AKQA and Mother respectively. London’s East End is set to revitalise identity system incorporating FIFA and professional guidance for sport or Commissioned by the State of Oregon, the post-industrial Olympics area with a Castrol logos. It appeared on livery and overall wellbeing. Game Show tracks movement and the park and iCity digital centre; and Sochi team strips for events, communications flow of fast-moving play during games Taking customer engagement further, is being likened to an Alpine winter and merchandising, and will be applied using an overhead camera. When there is Above and below: Game Show interactive art The Chance is a social media campaign sports resort that will live on after the installation by Jason Bruges Studio at Oregon’s to joint promotions for the 2014 World no game it tracks the flow of fans through devised with AKQA to identify the next 2014 Winter Olympics. Matthew Knight Arena. Cup in Brazil. Consistency is guaranteed, the tunnel beneath it. This translates via generation of world-class footballers. with clear design guidelines ensuring a liquid-crystal technology into a kinetic Nor is infrastructure all that global Young players from across the globe smooth roll-out. display visible to people outside the events generate. The enthusiasm for promote their skills to Nike via Facebook. entrance as well as in the arena. competition and fitness they build is the Sports are performance-driven and Football scouts select the top 100, who real legacy. Those who engage creativity advertising agencies can secure good compete for 16 places on the winners’ tour. Game Show is energy efficient, to create sports facilities or digital results for sponsors. London agency consuming just 60 watts of power and Some 150,000 players from 55 coaching not only do global communities Mother, for example, ran a music-driven with minimal carbon dioxide emissions. Withdrawncountries have so far signed up to The a service. They also stand to see social media campaign to promote It is designed to last 20 years so Chance, which is relayed globally via improvement in their own performance. Coca-Cola’s sponsorship of the London should prove a lasting element of the Nike’s social media channels. A 2011 2012 Olympics to young people. The stadium’s identity. winner, Australian footballer Tom Rogic, Move to the Beat global campaign was now plays for Scottish Premier League in line with Coca-Cola’s strategy to champions Celtic FC. 26 World-class creative talent World-class creative talent 27 Retail and commercial interiors From high-street to high culture

Retail is a tough business. But whether on the high street, in a luxury mall or in a museum, theatrical touches within a carefully crafted layout attract and engage customers. Cultural sensitivity is also key to creating effective commercial environments. 2019

When 18th-century philosopher Adam movie giant Universal Studios on retail Smith dubbed Britain ‘a nation of ventures in Florida and potentially New shopkeepers’, he was speaking against York and Japan. These stores can be building an empire solely to expand the expected to generate huge revenue, country’s custom. This view no longer offering visitors mementoes of a day holds water. Global business empires, well spent, and build brand awareness. not least in retail, now dominate world May Britain’s prowess in retail design dates trade. The UK’s association with shops back to the 1980s when the notion has, however, stuck and retail design of a ‘shopping experience’ started to is acknowledged globally as one of its take hold, combining entertainment creative strengths. and storytelling. British retail design 16 UK designers understand the power pioneers of the 1980s included FITCH, of ‘theatre’ to engage and retain which continues to lead the pack in customers, to beat high-street rivals terms of global reach. Its global portfolio and offer a compelling alternative to includes appropriately colourful flagship shopping online. But they appreciate stores for Asian Paints in Delhi and that retail is a tough business, Mumbai and the name, branding and measured by daily sales. The best store design for TianHe’s Allgood store layouts encourage purchasing, supermarkets in Singapore. drawing customers through the shop In the 1990s, Vittorio Radice, then Above: Hong Kong’s Landmark with but featuring highspots that cause branding designed by Pentagram and managing director of London’s them to linger. World-class retail design photography by Rankin. Selfridges, likened the department increasingly incorporates state-of-the- store to the Victoria and Albert art technology to entertain customers Museum, representing contemporary and allow retailers to gauge and react rather than historic culture with to their responses. ‘exhibits’ from the modern age. But The UK also leads the world in taking whatever its cultural significance, retail retail beyond the high street. Museum remains a hard-nosed business with and gallery shops have become data at its heart. Design can create an important earner for cultural Withdrawnan environment appropriate to the institutions like New York’s Museum target audience and help to glean and of Modern Art and London’s Victoria interpret customer data, enabling and Albert Museum with the help of retailers to address specific individuals British creativity. British expertise has or groups. been exported to Europe and beyond Commercial Take sportswear chain adidas. The for Vienna’s Albertina and Belvedere German manufacturer expanded from museums, which have shops designed interiors require supplying shops with its products into by Lumsden Design, and institutions in high-street retail in the mid-1990s Global Sports Fact Denmark, France and Sweden. a creative touch to enter emerging global markets. Global retail market set to The same is true of visitor centres, There were no wholesale channels in appropriate to reach US$20,002bn in 2017 which sit between culture and retail. regions such as the Middle East and Lotte Department Store Source: Lucintel in Seoul by Universal Lumsden is, for example, working with Africa so direct selling was the only Design Studio. the project. 28 World-class creative talent World-class creative talent 29 Retail and commercial interiors

2019

Above: Temple House hotel in viable option. Now, with London-based More often, though, it runs pop-ups Then there is ‘destination retail’ and posters juxtaposing images by British Above: An adidas virtual footwear Chengdu, designed by Make design group StartJG, adidas has some at trade fairs and festivals for which place-making. The multi-faceted photographer Rankin with slogans to wall designed by StartJG. Above left: Architects. Above right: Park Hotel in Interior of Lotte shopping mall in Seoul Bangalore designed by Project Orange. 6,000 stores worldwide. It has also StartJG is again responsible. This Japanese/South Korean Lotte Group give The Landmark a street presence. by Universal Design Studio. incorporated sophisticated in-store regular collaboration between designer is, for example, developing a new As global travel escalates, hotel technology to engage customers and retailer ensures consistency across destination in Suwon in South Korea and airport operators are similarly and collect data. For example, floor- retail platforms, which is key to building with a new £500m shopping mall. drawing on British expertise. Business mounted Wii Fit plates allow customers brand loyalty and customers’ trust. LondonMay interiors specialist Universal Retail Below: A boutique at Lotte, Seoul. hotel chain Yotel, for example, is to assess their sports skills. This puts Design Studio is creating an iconic Below right: Exterior view of Lotte Collaboration can also fuel innovation. collaborating with London architects shopping mall in Suwon by Universal the emotion of sport at the heart of façade for the eight-storey building and remains a A partnership between adidas and Intel SOFTROOM on hotels in New York Design Studio. the store, with customers effectively landscaping the 23-hectare site. The Corporation led StartJG to develop an and Singapore as part of a massive providing live entertainment. It also aim is to attract visitors to a new centre hard-nosed interactive digital ‘shoe wall’. Installed expansion programme, and Project feeds data back to adidas. 16in the old town area housing stores, in adidas stores and at events, the wall Orange worked on the five-star Park theatres, restaurants and galleries. business The 10-year relationship between features rotating 3D images of sports- Bangalore Hotel in India, also creating adidas and StartJG has generated shoe types and information about them. The tiled façade, lit by British lighting the hotel’s Monsoon restaurant, i-Bar flagship stores in Berlin and Paris specialist Speirs + Major, is referred and Aqua spa. with data Software pioneers like Intel see and led to more recent outlets in to as ‘the veil’, acting as a latticed ‘connected retail’ as the next big thing A bigger project is the five-star Temple Beijing, Shanghai and elsewhere. The shroud to the building, diffusing the at its heart. in stores. To this end, British digital House hotel in Chengdu in southwest design provides consistent in-store imposing architecture of the mall consultancies like AllofUs, POKE and China. Designed by architects Make for experiences for the youthful worldwide into the landscaped environment. Cogapp are pushing boundaries with the Swire Group and Sino-Ocean Land, target audience. Environmental benefits include natural interactive information systems. Retail the 100-bed hotel with 42 serviced shading from the sun on the building Ahead of tournaments, adidas opens design specialists Dalziel and Pow and apartments occupies a historic site and solar roof panels to collect heat. stores in cities staging Global Sports StartJG are among the first to establish housing ancient temples. The landscape features prominent events. Rio de Janeiro is therefore in in-house interaction design teams to ‘gateways’ to draw visitors into the The design places cultural tradition in a its sights for the 2014 FIFA World Cup. service global clients. complex when it is completed in 2014. contemporary context. Chengdu was a weaving district and the hotel’s façade Place-making is also a key aspect of features interwoven brickwork on the The LANDMARK luxury mall developed lower levels of buildings set around by Hongkong Land as part of a £640m spacious dropped courtyards. The idea redevelopment of Hong Kong’s Central is to create a tough outer shell around Withdrawn District. A zig-zag glass façade created a soft interior. The temples have been by architects Aedas and Kohn Pedersen restored and one will become a spa. Fox informs the building’s visual identity. Commercial interiors require a creative Partners of London-based design group touch appropriate to the project. Pentagram have developed branding Consistency is key to a global retail in keeping with the luxury theme. The chain like adidas, while developments letter ‘L’ for LANDMARK containing such as Hong Kong’s LANDMARK and intricate patterns badges the centre Chengdu’s Temple House demand an and appears on carrier bags, packaging individual identity. All need a visual and other promotions. Snapshots of language that speaks to the target Hong Kong inspired the red, gold and audience, combining cultural sensitivity black branding and its pattern motif. and cross-cultural collaboration. But the strongest signposts are giant 30 World-class creative talent World-class creative talent 31

Britain offers a wealth of creative talent in areas ranging from World-class architecture, interiors and product design to branding, advertising, graphics and digital communications. The following pages include an creative talent alphabetical selection of the members of the Creative Industries Taskforce, with global experience in cultural developments, transport, healthcare, 2019 Global Sports and retail.

May 16

The Olympic cauldron designed by Heatherwick Studio.

Withdrawn 32 World-class creative talent World-class creative talent 33 ADCreative London Adjaye Associates Delivering creative solutions for Architecture of place and identity, commercial challenges. celebrating light, materiality and form.

2019

May 16

ADCreative is a communications and Our core clients include: Adjaye Associates was established in The former was nominated for the Stirling creative company working with some of the June 2000 by founder and principal Prize in 2006, received a RIBA Building • Coca-Cola world’s most famous brands. architect, David Adjaye OBE. Receiving Award in 2005 and has been exhibited at • Warner Bros. ever-increasing worldwide attention, the VIII Venice Biennale of Architecture Established in 1973, we have internal teams • Kerry Foods the practice’s largest commission is the (2002 and 2005) and the São Paulo specialising in web, graphic, packaging, • Telenor design of the Smithsonian Institution’s Biennial (2003). communications, both business to business • Elkjøp National Museum of African American and business to consumer - and retail design. Adjaye Associates believes that History and Culture on the National Mall in • Taittinger Champagne architecture presents opportunities for We work in many countries across the Washington D.C. Further projects range in • Luvata transformation – materially, conceptually world, from Scandinavia, where we have a scale from private houses, exhibitions and • Marks & Spencer and sociologically. Driven by the desire to partner office, to Turkey, with major global temporary pavilions to major arts centres, enrich and improve daily life, the practice’s businesses such as Henkel. Our core sectors are: civic buildings and masterplans in Europe, buildings are designed to meet the diverse North America, the Middle East, Asia and needs of the communities they serve. The work is across delivery of: • FMCG Africa. Renowned for an eclectic material Inspiration is drawn from many influences • Foods and colour palette and a capacity to unfold • graphic design around the world and the work clearly • Retail cinematically, the buildings differ in form • digital apps for enterprise Contact articulates this enthusiasm for issues of Contact • Technology brands and style, yet are unified by their ability • packaging place and identity. • Aviation to challenge typologies and to generate a • branding dynamic cultural discourse. • Industrial The buildings belong to yet diverge from • print Withdrawn their contexts, absorbing and animating • Entertainment Completed works include: • web difference rather than homogenising it. • Corporate communications Two neighbourhood libraries in Washington • retail They are bold statements of a complex DC (2012); the Moscow School of • Global financial investment contemporary world and an unsettled Our value and ability are demonstrated by Management SKOLKOVO in Moscow (2010); territory of cultural experimentation. the fact that we have been a contracted We offer a balance of commercial ADCreative London The Nobel Peace Center in Oslo (2005); Adjaye Associates Private residences are places of urban consultancy to Coca-Cola for over 15 years, understanding and inventive thinking. Royal Victoria Patriotic The Bernie Grant Arts Centre in London Edison House, retreat, while the civic buildings dissolve repeatedly delivering many commercially Building, Trinity Road, (2007); the Museum of Contemporary 223-231 Old Marylebone Road, Put simply, we have the experience and the idea of the institution. The emphasis successful projects, such as the London London SW18 3SX Art in Denver (2007); Rivington Place in London NW1 5QT the creative knowledge to deliver workable on light, a distinctive material and colour 2012 Olympics packaging shown above, London (2007); and the Idea Stores on and successful solutions for your Tel: +44 (0)20 8870 8743 palette, the play between positive and Tel: +44 (0)20 7258 6140 with 15 million items across multiple countries. Chrisp Street (2004) and Whitechapel commercial challenges. [email protected] negative and the ability to turn constraints [email protected] (2005) – two pioneering new libraries in the into compelling narratives, are critical themes. www.adcreative.co.uk London Borough of Tower Hamlets. www.adjaye.com 34 World-class creative talent World-class creative talent 35 Adrian Fisher Design Air Design The world’s number-one Award winning international design consultancy maze company. specialising in branding, wayfinding and interiors.

2019

May 16

Adrian Fisher is recognised as the world’s leading visitors alike, using materials such as hedges, Air Design is an award winning, multi- Project examples maze designer. His company Adrian Fisher mirrors, water, mosaic, structures, sound, disciplinary, international design consultancy RZD (Russian Railways) Design Ltd is the world’s foremost innovator and lighting, electronics, cellphone apps, video dedicated to bringing brands and messages creator of mazes of all kinds, full of challenges, mapping and special effects. to life, and making destinations and places Air recently designed the new navigation discovery and fun. better for users and owners alike. It is a system for the Russian rail network RZD, In the landscape, our Ultra Mazes combine boutique design practice with 20 staff based in the second-largest rail network in the world, Adrian is renowned for his public art across a traditional maze paths, hedges and barriers with London, and offices in Moscow and Shanghai. carrying over 1bn passengers yearly, across wide range of media, including vibrant mosaic, towers, bridges, grottoes, tunnels, fountains 11 time zones. decorative paving and iconic structures. His and waterfalls. Air’s expertise lies in branding, commissions are ideal for keynote art within communications, interior design and digital. From the early strategy phases through to Indoors, we have pioneered Mirror Maze malls, atriums, airport terminals, rail stations, The company has a niche specialism in designing and testing a detailed set of brand Adventures, and most recently Water Ride world-class hotels and resorts. wayfinding strategy and navigation system guidelines, the signage system will be used Mazes and Dark Ride Mazes. Traditionally, water design, creating signage systems for large, in large stations in Moscow to small halt What characterises Adrian’s creative leadership rides and dark rides follow single channels. Our complex places. These skills benefit Air’s stations in the Siberian wilderness. is his perpetual quest for innovation. He innovation is to add maze junctions. What’s clients in the public sector, government, real has pioneered most of the forms of maze exciting is that we give these choices far richer estate, retail and corporate sectors. The project is now being implemented across construction that can be seen today. He meanings. A turn left or right can explore an Russia and has already won an award for revolutionised the maze as a visitor experience, unknown world, move an adventure forwards or Contact Air began its life working solely in the UK, best multi-lingual wayfinding project. Contact converting the traditional solo puzzle into a add to a running score. but now works internationally across Europe, sociable shared adventure with rich content, Asia and the Middle East. Its clients include Shui On Land (Tiandi Hui, Wuhan, China) By engaging the whole family or group of friends, Withdrawn integrating electronic and social media. This has large public-sector organisations such as a lively discussion occurs. With just moments Air has recently completed work on Tiandi transformed the traditional idea of getting lost the National Health Service and Russian between each decision, the ride delivers pace Hui, a landmark shopping centre with over into state-of-the-art attractions, experiences and Railways (RZD), local governments such as 2 and energy. The storyline, thematic encounters 100,000 m of leasable floor space. The adventures, each with a compelling storyline. Cardiff City Council and many of the world’s and physical ride sensations are enhanced by a development features high-end retail, leisure leading residential, office and shopping- Our 34-year portfolio can be found at the world’s great sense of collective achievement. facilities, offices, hotels and restaurants to mall developers, including Westfield, finest palaces, castles, visitor attractions, science Adrian Fisher Design Ltd make it one of the most exciting projects in Air Design Whatever your budget, our interpretations of Klépierre, Grosvenor, Land Securities, Shui centres, landscapes and city centres across Portman Lodge, Durweston, the region. Building A, Flat Iron Yard, the maze artform achieve an impressive On Land, Berkeley Homes, Morgan Stanley 32 countries. Our 600 full-size mazes have set Dorset DT11 0QA 14 Ayres Street, London SE1 1ES financial performance. We are a full-service and Redevco. Air also works with The Air developed the positioning strategy six Guinness world records, and won two gold Tel: +44 (0)1258 458845 Tel: +44 (0)845 450 6575 company, taking projects from creative concept Crown Estate. and name, designed the visual identity, medals for garden design. to detailed design, fabrication, delivery and [email protected] advertising style and brandbook, and advised [email protected] Our custom-design approach makes each installation worldwide. www.mazemaker.com on the wayfinding and digital strategies. www.airdesign.co.uk installation uniquely relevant to clients and 36 World-class creative talent World-class creative talent 37 AKQA Allen International The future inspires us. Strategic design consultancy focused We work to inspire. on financial services.

2019

May 16

AKQA is an ideas and innovation company these players another shot. We call it Founded in 1992 by Michael Allen, managing of the offers, sub offers, products and founded in 1995. Today, it is one of The Chance. Turning social networks into director and chairman, Allen International’s services. This communication must be the most respected agencies globally, global scouting platforms, an audience strength lies in the integration of our seamless across all channels, electronic, collaborating with some of the world’s of millions looked on as we tracked the knowledge and experience in the areas of graphic and physical. most forward-thinking brands to create finalists’ progress. 150,000 players from retailing and brand optimization. We deliver Second, there is the branch itself, where the future, including: Audi, Barclays, Delta 55 countries grabbed the lifeline. From effective, inspiring design solutions which will exterior image, space planning, interior Air Lines, Nike and the World Gold Council. these, 16 players burst from obscurity into bring the latest graphic and retailing concepts ambiance, technology integration, brand The changing media and technology a football world changed forever and The into your financial services environment. image management, merchandising landscape requires a new kind of agency Chance is now recognised as an authentic Our vision is to be world leaders in financial placement planning, retail training, in-branch with innovation at its core. AKQA works in entry point into the professional game. services for strategic branding and communications, effective compensation partnership with clients to deliver vision, What started as an assignment for a single retail design. schemes, modular systems (a kit of parts), thought-leadership and highly effective, app quickly grew into the most successful must all operate to one end – the effective award-winning solutions that people want Our mission is to create cost-efficient design and well-respected airline mobile platform communication of any given offer, and the to share. We have over 1,500 employees solutions based on robust strategies which – Fly Delta. Customers can book flights, efficient delivery of products and service with around the world, with 11 offices across result in increased profitability for our clients. look up flight status, check-in or obtain the highest-possible return at the lowest- Europe, North America and Asia. their mobile boarding pass. With Fly Delta OUR APPROACH possible cost. This year, we launched Audiusa.com, a for iPad, customers can even explore Contact Contact Third, is the media of communication. Offers re-imagining of what an automotive site the ground below them in-flight through Having now worked for many banks around and products need to be communicated to the should be. Taking innovation, design and Glass Bottom Jet™. Fly Delta has been Withdrawn the world we understand that it is not just market in ways above and beyond the brand function to new heights, the site unites downloaded more than 10 million times and implementing a new brand or advertising and branch strategies. There is therefore the cinematic car configuration; responsive, its success has prompted Delta to embrace campaign that will change the effectiveness requirement for a communication strategy to adaptive design; powerful search and portability, and helped earn them the Wall of a banking operation. Rather, it is a number convey to the relevant target audience that dealer inventory. How brands interact with Street Journal’s Airline of the Year in 2012. of components that have to work together, in you have evolved into a full-service retail bank, audiences through design and accessibility unison, that will increase the profitability of A recognised pioneer and innovator, AKQA and that what is now on offer is better and of their services and experiences is a AKQA the enterprise. Allen International has collected over 100 major awards in more desirable than the competition. critical point of market differentiation and 1 St. John’s Lane, Unit 13 Berghem Mews, the last year, including nine ‘Agency of the At the beginning must come the development value creation. London EC1M 4BL So whether you are a domestic brand or an Blythe Road, London W14 0HN Year’ titles. We are an ambitious company, of the retail design strategy for the branches. international network, we will bring you the In the brutal world of professional football, and in 2012 began a new chapter in our Tel: +44 (0)20 7780 4786 When this is agreed, it has to be expressed in Tel: +44 (0)20 7371 2447 best of both worlds. Wherever you are we there are millions of undiscovered young history by joining the world’s largest [email protected] branding across the three main media: [email protected] would love to work with you. footballers who’ve slipped through the marketing group, WPP. www.akqa.com First, there is the corporate and brand www.allen-international.com net. AKQA hacked the system and gave architecture. This is the visual communication 38 World-class creative talent World-class creative talent 39 BAMM.tv Banter Media Global production and distribution of Going beyond video production broadcast music performances. to provide a full media arsenal.

2019

May 16

BAMM.tv is a full service, end-to-end content BAMM.tv seeks to collaborate with telecoms Banter Media started as a special-purpose We handle multimedia contracts dealing video production and distribution company, and mobile operators, device manufacturers, vehicle for the feature film,Ex Cathedra, with all aspects of production and across focused on live music performances. The firm content aggregators and IPTV systems. directed and produced by our managing many sectors, including sports, travel, specialises in the curation of emerging artists Instead of licensing major label content, director Liam Andrew Wright. This high events, corporate and professional services. from around the world using its innovative businesses working with BAMM.tv benefit production value ethos and style has We are also able to handle single elements production workflow. Artists, whilst retaining from a full spectrum of goods and services. stayed with the company throughout its of campaigns such as catalogue and ownership and copyright of their own These include: integrated business life. However, since then we have evolved brochure design or podcast video work, assign to BAMM.tv a global, royalty- development objectives, specific targeting of into a complete media, marketing and production with the same level of project free licence for the audiovisual output the diverse audience segments, curation of the design studio with international clients management and quality-service guarantee. company produces and streams, on behalf of most successful emerging artists, extensive including Suzuki, Converse, Motovudu and business partners through its content delivery planning for live productions, artistic flair Travel Counsellors. We work well with other creative agencies mechanisms. Artists are transparently and in the post-production and remixing/ as part of a larger team, as well as being All of our work comes with a project equitably compensated, and are not charged remastering process, and transcoding and set up to project manage larger campaigns management and quality service guarantee. fees for their recording sessions with BAMM. playout to consumers, administered through from the top down. Our studio is based in We are committed to exceptional client tv. This global focus means that local artists, the company’s purpose-built backend Manchester, not too far from Media City. service and put our customers first on all upon becoming part of BAMM.tv’s content API and content delivery networks in five We have a state-of-the-art recording studio Contact occasions. We live and breathe all elements library, achieve widespread international locations across the globe. and small sound stage on site should this of media production and we have a Contact recognition and an excellent finished product. be required for projects. BAMM.tv’s business partners are using genuine passion for what we do. Our clients BAMM.tv’s USP is the ability to produce the power of music to develop business Withdrawn understand exactly what we mean by this. Banter Media is the solution to your original, exclusive music content in any objectives, such as increasing market None of our projects feel like ‘work’ because geographic region and play that content out creative needs. Our services include, share, up-converting to higher-revenue this is what we believe we were born to do to any device connected to the internet, either but are not limited to, high-value video customers, and enhancing advertising and and we hope to portray this in the work production, video podcasts, marketing, as a BAMM.tv production or on behalf of its banter media marketing messages through the company’s that we create. We strive to go above and business-to-business partners. graphic design, branding, illustration, productions. Creativity is thus enhanced Bricks and Mortar beyond on all aspects of what we do so that photography, web design, audio The company also has offices in San by innovation and technology, providing an Media Ltd (BAMM.tv) our clients know that the service they have recording, consultancy and creative Banter Media Ltd Francisco and Amsterdam. From London, elegant solution to the complicated question 10 Norwich Street, received is something that no one else could project management. Hop Pole Studios, 128 Oldham BAMM.tv adds value to its overall output by of affordable, effective licensing of music London EC4A 1BD have offered. Road, Manchester OL7 9AN developing its editorial message, creating content for digital distribution. Tel: +44 (0)20 7558 8205 We offer a full service creative and project Tel: +44 (0)161 339 3741 programming formats, identifying new [email protected] management solution for video production, [email protected] business development partners and refining design, photography and audio. the company’s internal workflow. www.bamm.tv www.bantermedia.com 40 World-class creative talent World-class creative talent 41 Barber & Osgerby BDA Creative British designers of the 2012 Olympic Creative agency specialising in branding Torch create classics of the future. and audience engagement for global brands.

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Internationally acclaimed designers perforated with 8,000 circles, symbolising BDA Creative began life as a branding From there we build the brand promise or Edward Barber and Jay Osgerby founded each of the individuals taking part in the and promo agency servicing commercial fresh product proposition (should they be their London-based studio in 1996 after relay, they produced one of the lightest television. From the very start our role was needed) and finally, vitally, work out how graduating from the Royal College of Art. Olympic torches ever. The perforations to engage audiences and move them. best this message can be delivered. Their multidisciplinary practice challenges reduced weight, and ensured that heat Initially this meant moving them This is because a brand platform doesn’t the boundaries of industrial design, from the flame was quickly dissipated. emotionally and moving them to watch. just comprise the message you want to architecture and art, with collections for Tested to function in high altitudes, sub- But as broadcast brands have become communicate; it also comprises the Knoll, Vitra, B&B Italia, Cappellini and Flos, zero temperatures and high winds, the more sophisticated, platform technology method or means by which that message as well as public commissions including the innovative design sought to make the most has diversified, and social media has is experienced. London 2012 Olympic Torch. They have of pioneering production technologies, and required non-broadcast brands to think lectured internationally and their work is was the best-performing torch ever made. We work with progressive brands that want like broadcast brands and cultivate their held in permanent collections around the to build their own audiences. In response, With research and technology being at the own audiences, moving people has come to world, including the V&A Museum, London; we go from the conceptual to branded forefront of Barber and Osgerby’s design encompass moving your audience to trust, the Metropolitan Museum of Art, New content to experiential branding to the ethos, their most challenging projects have hold, engage, download, buy, experience York; the Design Museum, London; the Art physical space. Our clients include some of been the London 2012 Olympic Torch and and stay with your brand. Institute of Chicago and the Indianapolis the UK’s most ambitious brands, such as the Tip Ton chair. The duo designed the Museum of Art. Both are Royal Designers Consequently, what we do no longer Barclays, British Gas, GE, BBC, Sky and O2. award-winning Tip Ton chair with Swiss Contact Contact for Industry (RDI) and Honorary Doctors depends on branding, cutting promos, manufacturer Vitra in 2011 as a result of of Arts, and were both awarded OBEs in making films or creating advertising an investigation into school furniture, and Withdrawn the Queen’s Birthday Honours list for their campaigns, although we do all those things. how dynamic movement in a chair can services to the design industry. Alongside aid concentration. It represents a new their eponymous studio, Barber and Our role is now to create a brand platform archetype for seating by allowing different Osgerby founded Universal Design Studio in that gets, keeps and grows the audience, sitting positions in a chair that has no 2001, focusing on architecture, interiors and on a second-by-second basis and over the moving parts, and which is lightweight, exhibitions, and MAP in 2012 to specialise in long term. stackable, affordable and sustainable. The Barber & Osgerby BDA Creative strategy-based industrial design. chair has proven to be a worldwide success 37-42 Charlotte Road, This role begins with us looking at a brand’s Phoenix Brewery, 13 Bramley In 2012, Barber and Osgerby were and is held in the Art Institute of Chicago’s London EC2A 3PG business objectives, then analysing the Road, London W10 6SP audience (and if necessary, finding that awarded the honour of designing the permanent collection. Tel: +44 (0)20 7033 3884 Tel: +44 (0)20 7440 1070 London Olympic torch, seen by a billion audience). We then work out what the [email protected] [email protected] people during the relay and Opening audience wants and how the brand and Ceremony. Recognisable by its metal form www.barberosgerby.com its products can serve them. www.bdacreative.com 42 World-class creative talent World-class creative talent 43 BDP Bell BDP is a major international practice of Award winning brands, marketing campaigns architects, designers, engineers and urbanists. and corporate communication with global reach.

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BDP is an architect-led interdisciplinary We strive to produce holistic concepts Globally and locally, economies, businesses and ASK WHY: We research, gather insight and CITB / Construct Your Future: an online practice which works closely with users, and co-ordinated solutions with societies are constantly changing; if you stand develop effective briefs marketing campaign to raise awareness clients and the community to create special consistent principles. still, you’re left behind. To create sustainable of the variety of careers available in MAKE IT SIMPLE: We offer strategic, places for living, working, shopping, culture prosperity and wellbeing you need to construction. Only three months into the BDP brings together the major skills and design-thinking and common-sense planning and learning. transform your brand, your business, the way campaign hard KPIs have been exceeded, specialisms required for the design of you communicate and the way you behave. It’s ADD LOVE: We apply craft, attention to detail with qualitative benchmarks already Founded in 1961, BDP has grown to become great buildings into a single, managed no longer effective to market to people. Brands and care and exceed clients’ expectations much improved upon. (bell-integrated. a global top 10 employer of architects, service. We believe that this combination of must communicate with individuals. Welcome co.uk/portfolio-item/construction-careers) with studios across the UK, Ireland, integrated teams, cross-sector expertise, to the age of the conversation. SET THINGS ON FIRE: We transform, Netherlands, the MENA region, India and creativity and enthusiasm results in a illuminate and add magic to your project China. We work in countries all around the smoother process and higher-quality results. Bell knows how to design, create and sustain world and have leading track record in brand conversations. We design award-winning Examples shown on this page, clockwise A strong design philosophy underpins major sectors including health, education, brands, marketing campaigns and corporate from main image: every BDP project and helps us to work workplace, retail, urbanism, heritage, communication. We use digital and integrated as a cohesive team with a common Invest in Cornwall: an integrated social media housing, transport, leisure, public safety channels. We transform brands, business, Contact purpose. We employ talented people with campaign to position the county of Cornwall and energy utilities. behaviour and lives. a passion for design and are committed to as a serious business investment opportunity We combine expertise across disciplines, equal opportunities. Contact We’re one of the leading strategic design for potential non-EU foreign direct investors. locations and sectors to deliver a truly agencies in the UK, and our international reach This campaign exceeded all hard KPIs and In our 50 years of experience we have integrated way of working - resulting in extends via strategic partnerships into Asia via won a 2011 Transform Branding Award: received more than 500 industry accolades Withdrawn Transformation Of A Region. (bell-integrated. high quality, effective and inspiring Hong Kong, Singapore and Shanghai. Together, - including two nominations for the RIBA built spaces. we have an impressive global pedigree. co.uk/portfolio-item/cdc) Stirling Prize - which are proof of the scale, Our work across the majority of sectors quality and diversity of our work. UK Government clients work with us as a London 2012 Olympics: a three-year safety Bell Integrated allows us to bring in creative ideas from founding partner and lead agency of the UK’s campaign to ensure minimum injuries during Communications Our mission statement is ‘to be a global each industry and encourage our teams Creative Choice consortium. This enables us the construction of London’s Olympic Park. Limited leader in building design practice, to innovate. We have developed specialist BDP to work with specialists in other fields, The Institution of Occupational Safety and 7th Floor, Alhambra House, providing excellence in design and service expertise in almost all building types 7 Hill Street, Bristol BS1 5RW on more complex projects. In addition, Health (IOSH) reported in July 2012 that “… 27-31 Charing Cross Road, through partnership’. Innovative communication techniques [led through our cross-sector experience. Tel: +44 (0)117 929 9861 we’re members of a consortium on the UK London WC2H 0AU Government GPS framework. to] an unprecedented zero fatalities during Tel: +44 (0)20 3475 6940 We create outstanding places for people [email protected] the construction phase of the Games…” with inspirational design quality which are www.bdp.com We work with five very simple brand values: (bell-integrated.co.uk/portfolio-item/olympic- [email protected] also efficient, economic and reflect the delivery-authority-oda) www.bell-integrated.co.uk LISTEN: We don’t just hear you; we listen to you practical application of sustainability. 44 World-class creative talent World-class creative talent 45 Black Sun Brandwave Marketing Leaders in corporate reporting. Award-winning sports marketing agency. We build international competitive advantage Driven by a genuine passion for sport. through effective corporate reporting.

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Delivering communication solutions We are at the forefront of the development Brandwave is an award winning, full-service and movies, and devising and implementing for the world’s biggest companies, we of the Integrated Reporting Framework. marketing agency specialising in the sports global consultancy projects. Whatever build reputations through international Our strategic approach comes from market. Delivering on a global scale with the project we’re working on we pride best-practice corporate reporting – a working with the International Integrated some of the most successful brands in the ourselves on our experience, reliability, well-defined, consistent corporate story Reporting Council (IIRC) that publishes industry, our work is driven by our genuine and proven ability to consistently push the and a distinctive investment identity. We an online resource illustrating how global passion for sport and the outdoors. boundaries of sports marketing. help build greater trust and confidence organisations are best complying and Inspired by our shared interests, we work We build strong, long-term relationships with the investment community and reporting material information about their closely with our clients to create effective with our clients, from Adidas to the Clipper other important corporate stakeholders. business model, strategy, performance, and unforgettable campaigns, which can be Round the World Race, to GORE-TEX, We support our clients throughout with governance and prospects to diverse seen all over the world. The North Face, O’Neill and PUMA. We strategic advice, creative excellence and a stakeholders. We actively engage in The Brandwave team comes from a work as lead global agency, creating the rigorous delivery process. policy discussions with regulatory and broad spectrum of sporting backgrounds; overriding campaign, and dealing with professional bodies, helping to shape the Today, with change and convergence from enthusiastic amateurs to Olympic local partners to ensure successful global future of best corporate communications; of global regulatory standards and athletes… what makes us different is that implementation. We travel all over the we have a dedicated Research and Strategy competition for international financial we all share an unrelenting passion for world attending industry trade shows team and regularly publish in-depth market- capital intensifying, it is important your sports. We love our work, we’re happily and meetings, supporting our clients and Contact leading research, white papers, and industry company’s performance and strategies Contact obsessed with creating innovative, fresh ensuring that we consistently remain at the articles; we educate, support and collaborate are articulated clearly. You are now and exciting new campaigns, and we’re forefront of the global sports market. through industry seminars and briefings. faced with multiple and more demanding Withdrawn collectively proud to be part of an industry Sport has the incredible ability to unify stakeholders; a challenging economic With awards ranging from the most that actively promotes sports to a wider, people of different ethnic, religious, social environment and the rapid evolution effective overall annual report (printed and global audience. We think the most and cultural backgrounds. It is the catalyst of communications within the online online), to the winner of the Australasian important part of any marketing campaign for social change, bringing together environment. You need to deal with more Annual Reporting Award, and global clients is to really understand the mindset of the communities, cities and nations, all working compliance issues, provide increased including HSBC, Rio Tinto, Sage, Coca- target audience. We can understand our Brandwave Marketing to achieve a common goal. We’re proud to transparency and address sustainability. Cola Hellenic, Singapore Exchange and Black Sun Plc client’s target market, because we are their Ltd be a part of how sport is communicated to Together, we can address these challenges Kazakhmys, we are the right choice for you Fulham Palace, Bishop’s target market. Unit M4, Hilton Park, East and perceived by the world, and as long as ensuring that you use your reporting and to partner with. Why not call us and get a Avenue, London SW6 6EA Wittering, Chichester PO20 8RL Our vast in-house expertise allows us to sport continues to bring the world together, communications as an opportunity to better free assessment on your reporting. Tel: +44 (0)20 7751 0011 provide full creative, PR and strategic we will continue to tell the world about it. Tel: +44 (0)1243 550008 meet the needs of all your stakeholders. [email protected] services to all of our clients - from inventing Follow us @BrandwaveTeam / facebook. [email protected] www.blacksunplc.com and delivering advertising and experiential com/Brandwave. www.brandwavemarketing.com campaigns, to creating content, websites 46 World-class creative talent World-class creative talent 47 The British Museum Brody Associates Supporting the development of A globally renowned innovative creative agency cultural institutions across the globe. specialising in digital, typography and identity.

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The British Museum has been building its Collections, content and curation delivered by the Museum’s staff and Brody Associates is one of the world’s portfolio, or brand strategy in our Identity expertise in all areas of museum operations The British Museum provides advice on all provide participants with theoretical most experienced and innovative creative portfolio. Our approach is professional and and development since 1753. Today, we are a aspects of collections management, including and practical knowledge of all agencies, established by internationally human. Our clients like to work in this way world-renowned organisation at the forefront digital assets, collection management systems aspects of museum work, including renowned brand strategist and Creative too, and understand that this produces of best practice in museums. With a long history and photography, as well as on the collections, museum leadership, management Director Neville Brody. Specialising in great outcomes. and a global collection, we can offer unique aspects of the operational planning of a new and governance; exhibitions, digital, typography and identity, Brody Brody Associates works with clients from and extensive experience on all aspects of building and its facilities. interpretation and display; collections Associates collaborates, in a sustainable across Europe, Asia, Middle East, North developing museums and cultural projects. management and conservation. fashion, with a truly international roster of and Latin America and Africa. A selection Our specialist curators work closely with the clients from independent to blue chip. Capital projects client and our interpretation team whose of our current and recent clients include: The British Museum offers comprehensive visitor- focused approach to exhibition design Our approach is skilled, knowledge-based, Christian Dior (Europe), BBC (Europe), advice on developing new cultural projects, and interpretation supports the development of strategic and highly creative. A direct Kenzo (Europe), Deutsche Bank (Europe), from concept and design to implementation engaging, content-rich displays. The Museum’s working relationship ensures our associate Issey Miyake (Asia), Converse (Asia and and operation. This includes advising on Public Engagement experts develop learning teams are deeply engaged with our clients North America), Apple (North America), building operations in areas such as facilities programmes for a variety of institutions, from appointment to completion; the same H Stern (Latin America), Nike (North management, space planning, security strategy which maximise audience engagement with core team sees a project through from America and Europe), Sony (Asia and and logistics. exhibitions and collections and support Contact beginning to end. Each commission is Europe), Nikon (Asia), The Times of London educational goals. supported by in-house disciplines, such as (Europe), Hankook (Asia), TF1 (Europe), Contact Museum management and organisational project management and client support, to Chloé (Europe), Bugatti (Europe), Disney development Conservation and scientific research Withdrawn ensure a central spine within our method (North America), Cellcom (Middle East), Planning for the future is an essential aspect The Museum’s team of over 75 specialist of approach, timeframe precision and Universal Pictures (North America), Dom of museum management. We can support conservators and scientists brings an managed control of your budgets. Perignon (Europe), New York Times (North effective strategic planning and advise on unparalleled range of expertise to new projects. America), Polskapresse (Europe), Nokia Our carefully selected, agile and scalable related areas such as governance, funding, They can advise on infrastructure and facilities (Europe), Thomson Reuters (Europe), ORF teams are brought together based on policy making and institutional development. development, as well as collection surveys, The British Museum (Europe), Pathé (Europe), LG Electronics the nature of the commission and the Our business planning team works on all condition assessment methodologies and International Engagement (Asia), Samsung (Asia), Red Bull (Europe), Brody Associates ambitions of the project. These teams are dimensions of business planning for museum related project planning. Department, Great Russell Daily Times of Nigeria (Africa), Accor 94 Islington High Street, our family of personable, skilled, creative functions in the local context – from situational Street, London WC1B 3DG Hotels (Europe), The Hashemite Royal Islington, London N1 8EG Training and capacity building and passionate individuals who not only analysis and options appraisal, to detailed Family (Middle East), Camper (Europe) and The Museum provides a range of training Tel: +44 (0)20 7323 8582 bring expertise in their respective fields, Tel: +44 (0)20 7704 2445 operational and budget planning. This can also Microsoft (North America). entail developing Human Resources strategies and development opportunities for [email protected] but are also specialists in key areas of [email protected] and policies, advice on staff structure and the museum professionals internationally. www.britishmuseum.org that discipline, like mobile in our Digital www.brody-associates.com development of an institution’s operating body. Training courses and workshops are 48 World-class creative talent World-class creative talent 49 Brunswick Arts Capita International communications consultancy We listen, create and deliver. working with leading cultural organisations worldwide.

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Brunswick Arts is a strategic the development of all museums, cultural We are a specialist property and time and within budget. We handle the We work in strategic partnership to communications consultancy dedicated to institutions and heritage sites in Qatar. infrastructure business that delivers whole project lifecycle, from planning and transform your organisation - we can promoting and managing the reputation QMA centralises resources and provides solutions and creates value for clients. We development to inception and delivery. work in long-term partnership with you and interests of cultural and not-for-profit a comprehensive organisation for the are a major business of Capita plc, the UK’s We design the built environment – we to deliver savings, generate income and organisations across the globe. With development of museums and cultural leading provider of integrated professional are a multidisciplinary, integrated design improve services to your clients through the offices around the world and multi-linguists projects, with a long-term ambition of support solutions. consultancy offering everything from urban transfer of staff, budgets and responsibility. in each territory we offer our clients a creating a strong and sustainable cultural design and planning, environmental services We provide a unique blend of services for a seamless international capability, while our infrastructure for Qatar. and engineering to architecture, workplace multitude of global organisations, national in-depth knowledge and impressive range strategy and ICT. • Stakeholder engagement and strategic governments and investors, helping them to of contacts enable us to heighten, shift and communications for the LUMA transform and modernise their businesses, We engineer your infrastructure, transport reposition perceptions. Foundation, France – an interdisciplinary reduce costs and enhance services. We listen and utilities - we design and deliver major Our services include reputation centre for artistic production and carefully in order to build a fundamental civil engineering schemes and deliver management, strategy development, research designed by Frank Gehry. understanding of the challenges our clients world -class infrastructure – everything from partnership building, advocacy and face and the outcomes their customers traditional utilities and industrial projects to • Strategy development and media stakeholder mapping, profile raising, media want to see. We create unique solutions transport solutions for the urban environment. relations for the British Museum, London relations and crisis management. Contact that cut costs, increase efficiencies and Contact – a retained client for over 10 years. We drive development and regeneration. provide better customer experiences for We are an intrinsic part of the leading Whether creating new communities • Profile raising and strategic them. And we don’t just design solutions; we corporate communications partnership, from scratch, or transforming existing communications around the major Withdrawn also deliver them to a defined cost and the Brunswick Group. From this unique ones, we can help you with the complex redevelopment of the Wellcome highest possible standard. perspective we are also able to advise issues of design, transport, planning, Collection, part of the Wellcome Trust, commercial organisations on how to harness We advise on your real-estate needs impact assessment, the environment and London – a cultural destination that the arts to help realise strategic objectives, - whether you are an occupier and/ engineering, as well as associated economic, explores the connections between enhance reputation and sustain legacy. or a landlord we can help with all your physical, social or environmental factors. medicine, life and art. Brunswick Arts Capita Property and property requirements. We specialize in A selection of our current international Consulting LLP We protect your customers and manage Infrastructure • Corporate communications and profile- the management of prestige offices, retail work includes: 16 Lincoln’s Inn Fields, your risks - we provide a comprehensive 1 Proctor Street, raising for the international auction property and national private and public- London WC2A 3ED range of regulatory, health and safety, London WC1V 6DW • Local, regional and international strategic house Christie’s. sector portfolios. Tel: +44 (0)20 7936 1290 environmental, advisory and expert-witness Tel: +44 (0)20 7492 0200 positioning, issues management and We deliver your projects - we can manage services to protect your staff, customers and media relations for Qatar Museums [email protected] [email protected] complex construction projects for you - on the general public. Authority (QMA), the body that oversees www.brunswickarts.com www.capita.co.uk/property 50 World-class creative talent World-class creative talent 51 City ID Cogapp Unique design, information and wayfinding solutions Decades of digital media experience to integrate people, movement and places. working with the best in world culture.

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City ID is a leading designer, innovator and internationally as best-practice and have been For more than 25 years, Cogapp has been Our clients pioneer in the fields of city identity, legibility, partly captured as a best practice model in a helping world leaders in the cultural sector Over the years we have worked with clients wayfinding and information design. The ‘Legibility toolkit’ for the European Union. develop digital media programmes that work from Tokyo to Seattle via Doha and Athens. company has earned a global reputation for their visitors and truly express the spirit of Notable names include the British Museum, As design lead, City ID is currently directing for developing user-centered design and their organisations. the BBC, MoMA, Manchester United, London a complex team in delivering a wayfinding multi-modal information programmes in 2012, Dorling Kindersley, Tate, Microsoft and the project for New York City that is fast becoming Founded in 1985, we have worked with almost complex urban environments, combining both Metropolitan Museum of Art in New York. the benchmark for other global cities. The every digital media technology, from the floppy analogue and digital media. map-based information system takes to disk to the iPad. Current projects include Our team With its multidisciplinary team and New York City streets, both as a network of websites, interactive installations and The Cogapp team currently features 35 friendly interdisciplinary approach, City ID has street signs, guiding pedestrians between mobile apps. professional staff who share more than 200 developed wayfinding strategies and and around neighbourhoods, and at CitiBike years of high-level experience. Many companies do similar things. What implemented urban legibility projects stations, helping riders to plan their trips. sets us apart is our experience of delivering User-centred design throughout many UK cities and regions, and The system is now being expanded to demanding large-scale projects for prominent User-centred design is key to our work internationally in the UAE and USA. develop products for the Select Bus Service, cultural organisations. and is literally at the heart of our business. empowering passengers to plan journeys by City ID is credited as leading the development Our in-house user-testing facilities are the revealing the multi-modal network, supported Our ethos of the ‘Legible Cities’ agenda internationally. centrepiece of our office layout. This reduces with real-time bus information. Working with Contact Clients and their communities are at the heart Contact It led the creation of Bristol Legible City, cost for our clients and helps us make sure numerous city partners and agencies, City ID of our practice. Whatever we do, our aim is including the development of the wayfinding that everything we produce gets maximum is now developing a suite of printed maps Withdrawn to produce work that is well-conceived and strategy, which for the first time in the UK benefit from user insight. for visitors. beautifully executed; work that will enrich sought to improve people’s experience of the the lives of the people who use it and create Innovation city through the implementation of identity, City ID has mentored and advised cities and exceptional long-term value for our clients. Cogapp has managed to stay in the vanguard information and transportation projects. organisations in Belgium, Brazil, Germany, of technology over more than 25 years; an Ireland, Italy, Japan, Poland, South Korea and To make this possible, Cogapp provides a City ID’s work on city legibility is cited as best achievement we maintain by innovating in all Spain. It has received the UK National Award complete service. We have experienced practice by the Department for Transport City ID aspects of our work; in design, technology and Cogapp for Planning Innovation, the DBA Design in-house teams for production, design, and Communities and Local Government, the 23 Trenchard Street, methods of working. Lees House, 21-33 Dyke Road, Effectiveness Award for Environments and technology and user experience. Our in-house Commission for Architecture and the Built Bristol BS1 5AN Brighton BN1 3FE the International Best in Book Awards from skills cover the vast majority of our clients’ Accolades and awards Environment (CABE), the Design Council, the Tel: +44 (0)117 917 7000 Tel: +44 (0)1273 821600 Creative Review, as well as numerous other requirements, but where needed we can call on Our work has won more than 30 awards. We Design Business Association (DBA) and Royal accolades covering planning, design and [email protected] an extensive network of associates. were recently selected as one of the top 10 [email protected] Town Planning Institute (RTPI). Many City ID business effectiveness. www.city-id.com interactive design agencies by Design Week and www.cogapp.com project processes and outputs are also cited listed as ‘Ones to Watch’ byNew Media Age. 52 World-class creative talent World-class creative talent 53 Crawley Creatures CTN Communications International specialists in models and animatronics Creating truly innovative and inspiring for museums, television, film and commercials. communications through digital, video and events.

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For the past 30 years Crawley Creatures knowledge of modern techniques, specialist CTN Communications is a creative, digital Connect: Our Connect team delivers the has been making animatronics and models materials and traditional craftsmanship. and leadership communications agency platforms, digital channels and technology for museums, film, television, commercials, Scale and life-size models are produced headquartered in London. With a 20-year to access audiences and drive global visitor centres and exhibitions. in the studio by a team of highly talented track record, CTN works predominantly with conversations. We connect brands and sculptors, artists and technicians. Each global businesses, international brands, consumers, leadership teams and employees, Early work producing key animatronic model is made with painstaking attention public bodies and governments. companies and media, CEOs and investors, designs in the famous Star Wars films led to to detail and biological accuracy which governments and public. In a connected numerous projects worldwide. Specialising The agency aims to provide inspiring may feature complex and intricate skin, world, we help deliver the technology that is in computer-controlled animatronics as communications solutions for global scales, carapace or shell structure, delicate shaping our digital futures. well as ultra-realistic creature models, audiences. We do this through our expert feathers or hair. Models vary from static prehistoric animals, figures and plant consultancy, ambitious creative production and CTN operates globally and has production to lifelike animatronics with a range of replicas, Crawley Creatures has been groundbreaking use of the digital channels. hubs in the USA, Europe, Africa and Asia. dynamic yet subtle, smooth motion. With awarded for much of its animatronic In recent years we’ve created and staged in-house 3D digital scanning and rapid Consult: Our Consult team provides design work, including the acclaimed live events in China, Africa, the Middle East prototyping technology, detailed models world-class strategic consulting on BBC television and Discovery Channel and across Europe. Our consultants operate of any size, from tiny to enormous, can be message development, communications series Walking with Dinosaurs. Several globally and our services have been engaged produced from a scale maquette original. and reputation, including PR and crisis other prehistoric documentary series by clients in more than 20 countries. management. We work with CEOs and followed and the quality of work has been Crawley Creatures has designed and made Contact Contact leaders, helping shape and test their personal In 2013, CTN staged the G8 Summit of recognised with two BAFTAs, an Emmy, many models for a host of international and corporate narratives. We help deliver world leaders in Northern Ireland, hosted two Royal Television Society Awards and a companies advertising globally. These Withdrawn legacies and lasting reputations. by the UK Prime Minister. We managed all Millennium Products Award for Innovation. include the likes of Toyota, Volkswagen the production aspects of delivering the and Huggies. The company prides itself on Create: Our Create team brings ideas to Creatures international museum work Summit, accommodating the leaders, their having a personable, dedicated, team who life through inspiring video, television, live can be seen in Gondwana Praetorium in delegations and more than 2,500 accredited work closely with clients to ensure that events, ceremonies, online experiences Germany, Oxford University Museum, media. CTN also acted as host broadcaster, design briefs and concepts are met to the and webcasts. We exist to help clients tell touring exhibits with the National History, providing pooled television pictures and the highest standards. Having worked with a Crawley Creatures Ltd their stories, shape perceptions and engage CTN Communications Warwickshire Museum and Tate Modern. facilities necessary to help domestic and wide range of countries, Crawley Creatures Unit 8 Swan Business Centre, audiences. We do this through ambitious 114 St Martin’s Lane, The company’s latest exhibits are soon to international broadcasters cover the event. is well placed to do business with many Osier Way, Buckingham MK18 1TB creative and a relentless drive to innovate. London WC2N 4BE be unveiled at the new and dynamic visitor international companies. We aim to deliver our clients truly memorable CTN is always happy to discuss a centre, Dinosauropolis, in Athens. Tel: +44 (0)1280 815300 Tel: +44 (0)20 7395 4460 [email protected] communications with proven outcomes. communications need or challenge. We [email protected] With a passion for scientific accuracy, may just have the idea or solution you’ve www.crawley-creatures.com www.ctn.co.uk models are constructed using a sound been waiting for. 54 World-class creative talent World-class creative talent 55 Dalziel and Pow deltatre A London-based creative design agency transforming Changing the way fans brands through an integrated approach to design. watch sport forever.

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We have been designing for our clients The key to our success is that we There is a way to make sporting events commentator information system for Our full range of products and services for the past 30 years – developing brand understand how customers interact with come to life for audiences everywhere. international Premier League match and transform sports fans from passive environments and communications brands. We design with the customer in Using innovative technology and creativity, news programming. viewers to active participants, connecting across all key touchpoints to make a mind, driving brand awareness, product the people at deltatre do exactly that. socially and sharing the emotion For clients striving to engage their retail experience effective and profitable. interaction and, ultimately, sales. Over the With staff in London, Turin, Manchester, wherever they are. By harnessing audiences with the next level of interaction, Our company is an integrated design years we have built many close working Lausanne, Paris, Munich, New York, our experience, technical skills and deltatre provides pioneering Online consultancy, offering a full range of design relationships with clients all over the Portland, Mumbai and Sydney, deltatre has passion for sport, deltatre keeps our products that seamlessly integrate live services, from brand positioning, identity world, including Next, Samsung, Primark, over 25 years’ experience at the highest clients one step ahead. (Images Left to video with statistics and social media, design and retail design, through to graphic John Lewis and Topshop. We pride level of international sport. Always striving Right: Sky Sports Ashes Event Centre, connecting audiences and changing the way design, photographic art direction and ourselves on delivering highly effective for the next level of interaction, we consider Premier League Production Graphics, they watch sport forever. Our fan-engaging website design. creative solutions, on time and on budget. the future of global sport engagement to be EuropeanTour.com) online solutions are powering major Customers and clients love what we do and multi-platform and social. award-winning sports websites and mobile how we do it. Working with sports federations, applications around the world, including broadcasters, event organisers and media the International Rugby Board, UEFA, FIFA, agencies, deltatre uses cutting-edge STAR Sports India, Sky Sports, NBC Sports technology to make the greatest sporting and the European Tour. Contact events more immersive, collaborative and Contact Finally, to complete the live experience inclusive across every platform and on and furnish clients with a full complement Withdrawn every device. of technological solutions, deltatre Conveying the drama as it happens is a answers the organisational and logistical complex and challenging task; deltatre’s challenges associated with sporting events Onstage products enrich the experience using our Backstage family of products. for everyone, from those behind the scenes Whether supplying a full-service Event Dalziel and Pow to the commentators and the viewing Management System or deploying Digital Deltatre public. Among the organisations adding Sport Production Vans to generate in-stadia 5-8 Hardwick Street, Media House, 3 Palmerston Road, a new dimension to live stadium action graphics, deltatre has helped successfully London EC1R 4RG London SW19 1PG using deltatre products is Premier League deliver some of the most elite football Tel: +44 (0)20 7837 7117 Productions, which appointed deltatre events in the world. Tel: +44 (0)20 8545 1500 [email protected] to provide on-screen and augmented [email protected] www.dalziel-pow.com reality broadcast graphics as well as a www.deltatre.com 56 World-class creative talent World-class creative talent 57 Design by Structure Designwerk Creative minds for ambitious brands. World leaders in strategic brand We’re partners to businesses with growth ambitions. communications for the sports industry.

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10 reasons clients partner with Structure. delivering success for clients. The Growth Designwerk is a world leader in strategic brand We create logos, complete identities, brand Accelerator consortia has helped 3,400 communication for the sports industry, working architecture, brand guidelines, marketing books 1. Impact. Our work drives exceptional businesses increase turnover more quickly. with some of the biggest names and brands in and press packs, which form the basis of a clear commercial outcomes for clients. We start global sport. consistent visual identity across all media. our engagements by defining success and 7. Making markets. We helped shape measurable KPIs. Our work increased leads one of the world’s largest infrastructure We design a wide range of brand identities, Our specialist interior design team creates for TelecityGroup by 64%. programmes, creating a UK market to publications, exhibition spaces and all forms a wide range of temporary and permanent supply the offshore wind sector. The of brand communication. Our clients include exhibitions and environments, seen at major 2. High-growth. Our clients are from GROW:OffshoreWind service has hit international federations, bidding cities, rights sporting events, conferences, trade fairs, demanding, fast growing industries where acquisition targets in under three months. holders, marketing companies, sponsors, museums, congresses, hotels, exhibitions and compound annual growth rates are often commercial partners and PR agencies. promotional events. in excess of 20%. We developed an award- 8. Connected. We leverage a network of winning brand for a leading SaaS provider. leading solution providers in technology, social Designwerk has developed long-term Publications we design include bespoke coffee- media and digital marketing that creates relationships with its clients, who include table books, brand guidelines, detailed event 3. Cloud technologies. We’re experts in value for our clients. Identifying the company UEFA, TEAM Marketing, the America’s Cup, manuals, marketing books, special promotional communicating the value of technology- names of anonymous web visits has helped The Premier League, the International Tennis items and bid documentation material. The led propositions, from smart cities to cloud TelecityGroup’s sales teams focus their follow- Federation, the FEI, The Football League, branding materials we create are utilised across technologies, to end-users. We are working up activities more effectively. Sportfive, Infront Sports and many more. several different media, including print, posters, with leading cloud service providers on Contact Contact security passes, apparel, signage, websites, proposition development and digital strategy. 9. Digital brands. We deliver integrated We have worked for leading sports brands i-Pads, Sony tablets, mobile and social media. branding and digital solutions because brand Withdrawn around the world, including the America’s 4. SME acquisition. We are leading the interactions are increasingly happening Cup in the USA, CCTV-5 in China, TVP Sport We also have a dedicated digital moving- digital marketing for the UK’s flagship growth online and mobile first. We have been in Poland, the FIFA World Cup, UEFA Euros, image division that creates promotional service, Growth Accelerator. 6,000 SMEs have recognised with Transform and Digital BBC Sport, ITV Sport, Sport+ in Nigeria, UAE and information films, logo animations, title signed up in year 1. Impact Awards for the outcomes of both our Football League, Abu Dhabi Sports, the FIM sequences and on-screen graphics packages. 5. Investors. We work with leading private branding and digital work. Superbike World Championship (SBK) and the Design by Structure Ltd This is what one of our major clients thinks Designwerk equity businesses and the businesses they global UEFA Champions League. 10. Insight. We apply a research-based about us: invest in. We understand this relationship and 34 Jack’s Place, 6 Corbet Place, Studio 405, Metropolitan Wharf, methodology that informs our approach Brand strategy and brand identity are two the returns required by investors. Our work London E1 6NN “I work with a number of agencies across 70 Wapping Wall, London E1W 3SS to designing customer experiences for all of our key areas of expertise. We believe in for private equity businesses has helped drive Tel: +44 (0)20 7247 2788 Europe, and I can happily say that Designwerk is Tel: +44 (0)20 7488 7572 destinations. Insight from UK manufacturers working closely with our clients to establish deal flow. the best and longest-standing partner UEFA has and supply chain prime contractors informed [email protected] their key marketing objectives, then help them [email protected] ever dealt with” 6. Collaboration. We often work in a supply the design of the GROW:OffshoreWind service. www.designbystructure.com develop a strategy which will instantly connect www.designwerk.co.uk chain as part of a consortia committed to with their target markets. Head of Special Football Projects, UEFA 58 World-class creative talent World-class creative talent 59 DrillBoard Worldwide ES Global World-class expertise in the playing, Staging, temporary structures, event supporting and business of soccer. overlay and project management.

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DrillBoard™ Worldwide is an international accolades, recognising the best of the best in ES Global provides innovative and creative We seek to meet and exceed your marketing, media and technology company with cloud computing. solutions for music, sporting, corporate expectations; we are dedicated to world-class expertise in the playing, supporting and hospitality events. Creating the right delivering on time every time, and to • Chairman Hank Steinbrecher organised the and business of soccer. Founded by CEO Tim environment is vital for any live event. budget. Our keen attention to detail FIFA World Cup USA 1994 and as Secretary Gentles, the firm is headquartered in London ES Global specialises in the delivery of ensures nothing is overlooked. General of US Soccer led unprecedented and has a US base located in Chicago. dynamic stages, temporary structures, growth of the sport in the United States. Over the years our team and their skills event overlay and expert project Driven by the company mantra “Pioneers, Best have developed and adapted to reflect big • DrillBoard’s lead football advisor is the only management. We ensure everyone is left in Class”, DrillBoard specialises in combining changes in the market place. Our team coach to have coached at each of the last with an unforgettable memory of your British creativity and digital skills, with US is best placed to offer flexible, bespoke seven FIFA World Cups and UEFA European event, for all the right reasons. marketing expertise, and harnesses the solutions every time. We are technically Championships and has consulted for teams international appeal of European football to Sustainability is a fundamental principle ambitious and continually strive to push such as Barcelona, the Netherlands, Chelsea, provide powerful solutions globally. of the company business approach. We the boundaries. South Korea, and Manchester City. ensure that the impact of our design “A tremendous example of innovation” So whether you are looking for a Case Study: Chicago Red Stars is evaluated throughout manufacture, Microsoft temporary sporting venue whilst your new Co-branded Digital Sports Education delivery, construction and removal/reuse. ground is being developed or an exciting The company has particular expertise in helping Based in London, we are proud to be a DrillBoard developed a co-branded version of new touring stage for a world-acclaimed organisations that are looking to enter the vast Contact local company and continue to build and Contact our in-house revolutionary soccer coaching tool musician, ES Global has the ability to take US soccer market, the largest, most diverse develop relationships with local authorities, for the Chicago Red Stars to use at senior level your vision and turn it into a reality. Our and most commercially competitive grassroots Withdrawn companies, suppliers and associations. At the and also provided a mechanism for the club team thrives on challenges and to us, soccer market in the world. DrillBoard works same time, the vast worldwide experience of to engage with local teams in the Chicagoland nothing is impossible. both with companies offering soccer products the team provides us with a wide-reaching region. In doing so, DrillBoard created a or services and also those looking to associate global network, enabling us to be a local powerful communication and marketing loop themselves with the sport and the huge US partner on an international scale. from the training field to the fan, which in turn soccer community. allowed the club to expand its brand, position DrillBoard™ Worldwide Our knowledge and experience gives us ES Global Ltd an understanding of the often unique DrillBoard combines excellent technical itself as a thought leader in technology and 7 Coleherne Road, 3 Vyner Street, requirements of every conceivable type of foundations, strong commercial acumen, deep create closer ties with its fan base. London SW10 9BS London E2 9DG market insight and a world-class team. event. At each stage of your project, our “I would recommend it to any coach, player or Tel: +44 (0)7749 611480 unique blend of invention and pragmatism Tel: +44 (0)20 7055 7200 • DrillBoard technology has won a World parent looking to take their game to the next [email protected] ensures you get what you want, when and [email protected] Series Award at Cloud Computing World - level.” Marcia McDermott, ex President, National www.drillboard.com where you want it. www.esglobalsolutions.com acknowledged as one of the industry’s highest Soccer Coaches Association of America 60 World-class creative talent World-class creative talent 61 Event Communications ExtraMile Creating world-class destinations Communications worldwide. Multilingual online marketing — your websites or emails in a language they’ll understand.

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Event is one of the world’s leading design ExtraMile Communications has a long history The quality of service, focus and contribution to ExtraMile Communications can take companies, recognised for creating and in multilingual, international email marketing the SPiCE3 project is exemplary”. your online communications into the delivering innovative, involving and award- and, in recent years, has brought that expertise multilingual, international dimension, Martina Beitke - Manager, Energy and Climate winning visitor destinations worldwide. to the world of multilingual websites. With speaking to clients and prospects in a Policy - Cefic an impressive client list that includes Apple language that they will understand. Event’s collaborative approach combines the Inc. (since July 2000) and the European ExtraMile Communications is one of the carried knowledge of over 250 projects and Commission, the company’s team understands partners in the SPiCE3 project – an EU- the varied skills of our team. We unite design the complexities of working with large funded initiative designed to encourage excellence with the communication goals organisations and global brands. ExtraMile will SMEs in the chemical industry across Europe and storytelling ambitions of our clients in a ensure that your brand values and message to be more energy efficient. ExtraMile manner that makes audiences - young and are relayed in multiple languages across the provides the multilingual web platform that old - think, smile, connect and remember. world without mistranslation or confusion. allows countries to share resources and The 60-strong Event team has a store of initiatives, engage in online discussions and Complex, multilingual work needs great tools insight, awareness and knowledge without find funding opportunities. and processes and ExtraMile’s ISO-9001- parallel in the profession and a contagious accredited systems ensure your projects are Covering 14 language variants, this project drive and passion for all that it does. Since managed from start to finish. The team brings incorporates facilities for translator access Contact 1986, Event has been operating from Contact its expertise in the international context to as well as instant translation for a variety of studios in London and Dublin. your work, checking the appropriateness, complex systems, such as an online discussion Withdrawn cultural implications and timing of website and forum and a profiling system to evaluate email campaigns. companies’ capabilities. The site features a responsive design, which is technically There are no concerns with changing business challenging where content in one language technology trends either – ExtraMile is in the behaves differently from the same content in forefront with HD imaging; responsive design another language. ExtraMile Event Communications emails and websites that adapt themselves Communications Ltd. to present equally well on computers, India House, 45 Curlew Street, Apart from the technical challenges, ExtraMile 14a High Street, Eccleshall, smartphones or tablets; and more. London SE1 2ND has focused on the strategic development Stafford ST21 6BZ of the site plan, its content and translation Tel: +44 (0)20 7378 9900 A business case study – SPiCE3 Tel: +44 (0)1785 850774 in conjunction with the countries involved in “I have been extremely impressed with the [email protected] SPiCE3. All of this has been carefully managed [email protected] service provision, communication and total www.eventcomm.com to ensure a consistent approach throughout www.extramilecommunications.com professionalism of ExtraMile Communications. the project. 62 World-class creative talent World-class creative talent 63 Factorydesign Farrells Creating innovative passenger experiences, designing The UK’s leading architect planners with, cabin interiors, consumer products and luxury goods. offices in London, Hong Kong and Shanghai.

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May 16

Factorydesign is a multi award-winning focus on the point of interaction between Farrells is considered to be the UK’s leading Throughout his career, Sir Terry Farrell has creative design agency with studios and the person and the object, combining architect planners, with offices in London, championed and promoted placemaking workshops in West London, delivering connections that may be physical Hong Kong and Shanghai. For 40 years the and helped set the policy agenda for key strategic solutions for consumer products (ergonomic), intellectual (interface), practice has shaped the debate on urban strategic issues. He advises the Mayor of and transport, including moving and static emotional (style), performance (functional) design and believes passionately in the London on his Design Advisory Committee environments. Our experienced team of and visual (aesthetic). We aim to make creation of the civic realm and the vital and the Department for Transport on high- designers and engineers has a broad range of these interactions as appealing as possible. spaces in between buildings. speed rail (HS2). In 2008, he was appointed expertise, including research, design strategy, We combine this with project constraints by the UK Government as Design and In the UK, building schemes include idea generation and innovation, through to and commercial ambitions to provide Planning Leader for the Thames Gateway Embankment Place, the new Home Office design development and pre-production cost effective, financially viable solutions. - Europe’s largest regeneration project. HQ, the Royal Institution and the Deep management. Our work spans many sectors Product clients include: Acco Rexel, Sir Terry Farrell is currently leading the Aquarium. Large-scale infrastructure and many countries, from transport to Davidoff, Henkel, Ford Motor Company, industry-wide Review of Architecture and planning and buildings dominate Farrell’s consumer products and luxury goods, with Montblanc, Remington and Yamaha. the Built Environment, at the invitation of work in East Asia, including Incheon particular expertise in two markets. Culture Minister Ed Vaizey. We help our clients to develop and market Airport in South Korea, High Speed rail We are aviation design specialists. We appropriate, novel design solutions that stations in Beijing and Guangzhou and the create passenger experiences through the engage with and appeal to their customers, tallest building ever by a British architect design of cabin layouts and interiors and to encourage sales and increase profit Contact in Shenzhen. Contact products, including seats for all classes, while improving the consumer’s enjoyment Completed masterplans include Newcastle cabin features, monuments, lavatories of the product and their belief in the values Withdrawn Quayside, Brindley Place in Birmingham and galleys, as well as integrating brands of the brand. We understand brands and and West Kowloon in Hong Kong. Current through colour, trim and finish. We design design products to support corporate and projects in London include Earls Court, the products for any commercial aircraft, with brand strategies. We make products better, Embassy Quarter in Nine Elms, Convoys current activity on aircraft types such better to use and better to sell. Wharf and Mid Town in Holborn. Many of as A380, B787, A321 and A350, as well We believe design is a journey not a Farrells’ projects have won international as business jets. Airline clients include: Factorydesign Ltd Farrells destination, a strategy not a fixed solution. design awards and the company’s Etihad Airways, British Airways, Jet2.com, 318 King Street, 7 Hatton Street, architectural and urban design work is Singapore Airlines and Virgin Atlantic. London W6 0RR London NW8 8PL featured in publications worldwide. And we are consumer goods specialists. Tel: +44 (0)20 8748 7007 Tel: +44 (0)20 7258 3433 We identify genuine user insights and [email protected] [email protected] needs and create appealing, sustainable www.factorydesign.co.uk www.terryfarrell.co.uk design solutions to meet these needs. We 64 World-class creative talent World-class creative talent 65 FITCH FLUX Bold thinking, seamless experience. Conceive —­ Design — Deliver.

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FITCH is a global retail and brand FLUX has designed, produced and As part of the London 2012 Olympics FLUX consultancy. The consumer is at the heart delivered projects for a diverse range produced the 69, two hour, back-to-back of everything we do, and everything we of ‘blue-chip’ clients, global brands and “Evening Celebrations” as the daily ending do is the product of Bold Thinking. government organisations. to the Olympic Torch Relay. Over a million people came to the shows, and the Relay For 40 years, FITCH has designed FLUX produced the Royal Gala Opening of was televised daily on the BBC and had its transformative consumer experiences St Pancras International Railway Station in own daily BBC weather forecast. for retail and brands, experiences which London by HM The Queen — three days of accelerate business success. We create events for 6,000 people. Seven hundred FLUX work with clients to conceive , seamless solutions by combining physical, tons of equipment were installed over a design and deliver an event. human and digital elements of a brand for a month at the same time as the building FLUX specialises in large and complex ‘one- unique experience signature. An integrated contractors were completing the eight- off’ events in challenging environments, offer of strategy, design and implementation year, £800m refurbishment. where extensive, often global, media enables us to deliver a seamless expression FLUX produced the eight-minute ‘Handover coverage means there is no margin for error. of the brand at all touchpoints. Ceremony‘ for London 2012 at the closing of FLUX is very experienced in the management the Beijing 2008 Olympics. This featured a of multiple stakeholders at the highest red London bus driving into the Bird’s Nest Contact level and in dealing with statutory and Contact Stadium and opening to reveal Jimmy Page, government authorities over highly sensitive, Leona Lewis and David Beckham to the Withdrawn detailed and often unique issues. sound of Led Zeppelin’s ‘Whole Lotta Love “. In 2010, FLUX produced the 40th National Day Event for the Sultan of Oman and the Omani government, with a crew of 1,200, including 1,000 Omani schoolteachers, and FITCH a cast of 12,500 Omani schoolchildren and FLUX 121-141 Westbourne Terrace, 40,000 individual ‘props’. 3 Candid Studios, Angel, London W2 6JR London EC1V 1NQ Tel: +44 (0)20 7479 0900 Tel: +44 (0)20 7837 0999 [email protected] [email protected] www.fitch.com www.fluxevents.com 66 World-class creative talent World-class creative talent 67 fst Marketing FutureBrand We partner our clients to deliver The creative future company. inspirational ideas and creative.

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fst stands for free-spirited thinkers. We Digital: tv advertising, radio advertising, We are the creative future company. Our Packaging from product innovation to its AAA are an international, integrated creative mobile applications, web applications, job is to help you create the future for your Internal engagement sustainability programme. agency with the sole purpose of building, motion graphics, animation video, video brand and business. Digital service design nurturing and adding value to your brand. film production, banners, mobile, viral / social Future brands are always built on a powerful Retail and branded environments media, search (ppc & seo), e-marketing, on- We work closely with our clients to fully idea. This is grounded in an understanding Employer branding line campaigns, online planning understand their business and their of commercial objectives and business Recent examples of our work include London market, before thinking collaboratively Design: incentives, campaign launches, insights, customers and markets. And it 2012, American Airlines and Nespresso. to develop insight, strategy and ideas. event management, product materials, comes to life across every aspect of the These ideas are then turned into inspiring press advertising, staff engagement, brand experience. For London 2012, we created a compelling creative, which we deliver using a wide launch programmes, pop & pos material, brand strategy and a kit of parts for the Look We have positioned and revitalised many range of on- and offline media. product packaging, corporate brochures, of London 2012, setting out to inspire the UK of the world’s most recognisable brands, sales literature, pitch proposals, business and the world to push beyond its personal We are discipline neutral, meaning we can including: American Airlines, London 2012, development toolkits, product launches best, celebrating the extraordinary festival of tap into whichever skillset is particularly Nespresso, UPS, Bentley, ABInBev, human endeavour that would be the London relevant to the project in hand. It also We’re ready to be your creative Barilla, Intel, McKesson, Nike, Unilever 2012 Olympic and Paralympic Games. means we can provide end-to-end creative business partner. and MasterCard. services, and that is precisely what we do We recently worked with American Airlines Contact Our approach is simple. We understand your Contact for a wide range of companies in many to re-imagine their look and feel to better present brand, create a compelling future different international markets. represent its comprehensive, long-term Withdrawn brand vision and deliver it in reality to turn modernisation efforts. FutureBrand We create and deliver content. By devising you into a future brand. developed a new logo, livery, visual style inspiring creative strategy and collateral, Brand Strategy: and tone of voice that honours the airline’s we provide our clients with market cut- heritage while capturing the timeless spirit through and genuine return on investment. Analytics Positioning of modern America. Our breadth of offering includes: fst Marketing Ltd FutureBrand Purpose & values We have been working with Nespresso for Branding: brand strategy, brand identity, Regatta House, 67-71 High Brand architecture over 12 years in everything from product 2 Waterhouse Square, Street, Marlow, Bucks SL7 1AB 140 Holborn EC1N 2AE refreshing brands, brand audits, brand Naming and packaging design to retail experience engagement, brand workshops Tel: +44 (0)1628 498500 Innovation and loyalty, having re-launched the brand as Tel: +44 (0)20 7067 0010 ‘the ultimate coffee experience’. As global Marketing: marketing plans, campaign [email protected] [email protected] Brand Experience: brand guardian, FutureBrand informs every logistics, project management, strategic input www.fstthegroup.com www.futurebrand.com Brand identity & design aspect of the Nespresso brand experience, 68 World-class creative talent World-class creative talent 69 Grant Associates Graven Designing sustainable environments that Legendary creativity builds strong brands. connect people to nature and people to place.

© Renzo Mazzolini Photography 2019

© Renzo Mazzolini Photography May 16 © Gerry O’Leary Photography © Renzo Mazzolini Photography

Grant Associates is an award-winning For almost 30 years our multi award-winning provenance continues to flourish and provide international landscape architecture design studio has been helping to build some economic benefits from its birthplace in a consultancy specialising in the creative of the world’s biggest brands for clients Hebridean croft to catwalks in New York, and ecological design of urban and including BBC, British Airways, Carlson, Harris London, Paris and Milan. rural environments. The company was Tweed, Missoni, National Australia Bank, NCR, Working with Missoni and Carlson Rezidor founded by Andrew Grant in 1997 to Pernod Ricard, Shell, Standard Life, TSYS and we created Hotel Missoni hotels in Edinburgh explore the creative possibilities of Volkswagen AG. and Kuwait. With the BBC we created sustainable landscapes and the enhanced We were one of the first UK design studios interior environments for BBC Scotland HQ connection between people and nature. to strategically integrate brand thinking and — the world’s first facility with all aspects of Grant Associates is involved in a number communications into the design of interior programme-making and broadcasting under of forward-looking projects throughout © Renzo Mazzolini Photography environments. Today we are industry-leading one roof. the UK, Europe and Asia, working with experts creating successful and pioneering some of the world’s leading architects and With service provider Access and Glasgow City retail, leisure and corporate environments for designers. Recent projects of note include Council, we helped re-design service provision, organisations, including those in banking & the Gardens by the Bay in Singapore, Royal saving £73m. finance, hotels & leisure and luxury goods, and Botanic Gardens, Sydney and Wimbledon across both public and corporate sectors. All England Lawn Tennis Club, London. We’re evolving the British Airways Galleries Contact lounge brand and implementing it at airports Contact Grant Associates is a Private Limited Using our bespoke process we model brands worldwide. We’re also developing the Radisson Company based in Bath, England and is to meet the needs of boardrooms and Withdrawn Blu hotel brand—delivering hotels in Chicago, registered with the Landscape Institute. customers, improve relationships and optimise Mall of America, Philadelphia and Minneapolis We have a regional office in Singapore. performance at many levels. We also provide and new concepts in the USA and Europe. a non-confrontational space where we work with professional teams to plan the evolution We also create place brands, including ‘Stoke- of brands and businesses and deliver the on-Trent World Capital of Ceramics’, and we Grant Associates operational environments — the visual images, work with ambitious start-ups, such as Clyde Graven words, messages, experiences and tangible 22 Milk Street, Valley Tomatoes, to revive a national market 175 Albion Street, evidence of brands delivered through products, Bath BA1 1UT garden region, and Martha’s, a prototype roll- Glasgow G1 1RU processes or services — consistently and out for a fast, fresh dining concept. Tel: +44 (0)1225 332664 systematically, time after time. Tel: +44 (0)141 552 6626 [email protected] Wherever they are, large or small, our clients [email protected] Our projects include updating the world’s oldest trust us to work with them around the world www.grant-associates.uk.com www.graven.co.uk continuously used brand, Harris Tweed, to to help them build their brands, connect with ensure the world’s only cloth with a protected customers and grow their businesses. 70 World-class creative talent World-class creative talent 71 Haley Sharpe Design Hawkins\Brown Innovative exhibition design for the world’s The practice has won a string of major leading museum and heritage attractions. commissions and awards.

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For 30 years, our dedicated teams have exhibit development, graphic styling and Having been in practice for 25 years, been delivering exceptional museum, gallery environmental and security solutions. Hawkins\Brown is among the generation of and heritage projects. With well over 500 Galleries were specifically articulated UK architects now hitting a mature stride completed schemes, Haley Sharpe Design to appeal to target audience segments, and deservedly seeking an international (hsd) is the natural choice when seeking including tourists, specialist interest groups profile. The firm has won a series of major integrated exhibition planners, designers and higher education learners. commissions and awards, including being and implementers. We bring imagination and shortlisted for the prestigious RIBA Stirling We are proud to be working with the National outstanding project co-ordination skills to every Prize with the redevelopment of Park Hill Music Centre, Canada NMC to create a state- project and, as a result, our clients have won flats in Sheffield. of-the art venue which will provide a home numerous prestigious awards. for the nation’s musical narrative. Located Hawkins\Brown believes that the design of With offices in the UK, North America and in a striking new destination at the heart of buildings and urban space is not simply the Southern Africa, we have a wide global reach. Calgary’s revitalised East Village, the NMC’s creation of abstract form-driven objects No project is too far. hsd-designed museums exhibit zones have been devised as ‘stages’, or landscapes. It is fundamentally a social “…Hawkins\Brown is fascinated by and attractions can be found throughout the and will be strongly immersive, encouraging art where the role is to interrogate briefs people. The firm’s expanding repertoire Middle East, Africa, the Far East, Europe and learning and participation. and engage with people. Responding to the encompasses projects for artists and North America. need to find new ways of working overseas, art lovers, biochemists and buskers, HSSA (Haley Sharpe Southern Africa) has a Contact Hawkins\Brown is actively seeking to commuters and councillors. The buildings Contact Our clients include the Smithsonian Institution diverse portfolio offering masterplanning, collaborate with local practices. are unfailingly disciplined and dignified, in Washington DC, where we have provided research and design. Projects span the leisure, Withdrawn yet they also have a social and contextual integrated design, content planning and heritage and tourism sectors, including a visitor Their work for the University of Oxford resonance that actively engages with project management services for gallery attraction at a Zulu royal palace, a multi- and University College London has led to people and surroundings. Often there are redevelopments such as the Living on an purpose tourism centre at Qunu in the Eastern higher education projects in Abu Dhabi and choreographed moments of spectacle and Ocean Planet gallery at the National Museum of Cape adjacent to the Nelson Mandela National China. Designing three Crossrail Stations surprise… at other times the architecture Natural History, Systems at Work Gallery at the Museum and a new website to promote the in central London has translated into is quieter, yet always highly considered. A National Postal Museum and the forthcoming South African Liberation Heritage Route masterplanning Sanhe Station (above) as Haley Sharpe Design Ltd supporting backdrop to the dynamics and Hawkins\Brown American Enterprise exhibition at the National http://www.liberationheritage.co.za part of the Metro extension in Chengdu, 11-15 Guildhall Lane, nuances of daily life. But in all Hawkins\ 159 St John Street, Museum of American History. China. Cultural and museum buildings in So, be it a new suite of exhibition galleries Leicester LE1 5FQ Brown does, whether designing, building, London EC1V 3TN Seoul and Riyadh stem from Hawkins\ hsd provided full exhibition design services or interpretation of a major historic site, collaborating, partying, mentoring or Tel: +44 (0)116 251 8555 Brown’s involvement over many years in Tel: +44 (0)20 7336 8030 for the revamped Hong Kong Maritime hsd’s international team brings impeccable teaching, people are at the heart of it.” [email protected] working with artists and designing facilities [email protected] Museum, which opened in early 2013. Working credentials and exceptional creative thinking to www.haleysharpe.com for the arts. Catherine Slessor, Editor of The www.hawkinsbrown.com collaboratively with architects P&T Group, our each and every project. Architectural Review services included gallery planning, creative 72 World-class creative talent World-class creative talent 73 Heatherwick Studio HH Global Heatherwick Studio: Olympic Cauldron, The global marketing services company London 2012. with a creative and innovative approach.

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Heatherwick Studio was invited by Danny The rods were set out in 10 rings and HH Global is a global marketing services group These can be offered as standalone services Boyle to design the Olympic Cauldron for attached to 10 waves of movement. In specialising in the execution of print, digital or as part of a wider campaign. the London 2012 Olympic and Paralympic the tradition of British engineering, this and retail media. Using its HHub technology platform, the Games. Given that the Games only lasted mechanism was precision-machined and Providing services to brands and retailers, company ensures that brand campaigns a few weeks and the cauldron could never assembled in the north of England and both directly and via their nominated and assets are activated and distributed be re-lit, the studio’s approach was to give the copper pieces were hammered by agencies, HH Global delivers a seamlessly consistently, whenever and wherever clients London’s cauldron a meaning that went hand from sheets of flat metal using integrated customer brand experience and need. It also enables every person involved in beyond its identity as a physical object. traditional craftsmanship. a greater measurable return on marketing the process to have compete visibility of what Instead of trying to reinvent the shape of investment (ROMI). is happening at all times, which in turn ensures a bowl of flame mounted on a column, the that brand management is fully controlled. With offices across Europe, the US, Latin studio started looking for an idea that would America, the Middle East and Asia-Pacific, Management of the process continues relate more directly to the phenomenon HH Global delivers for some of the most through to production, which ranges from of countries around the world gathering © Getty images successful and challenging brands in the world traditional print through to all forms of digital together in pursuit of sporting achievement. and is a market leader in the co-ordinated, and online media, as well as active support in leveraged, management of global marketing integrating these as clients require. It’s idea was that each country would bring supply chains to unify and synchronise all a unique object to the ceremony and these Contact HH Global also looks to adopt new Contact customer touchpoints across print, digital and pieces would come apart again so that technologies and innovations when it retail media. each country could take home their section Withdrawn recognises how they can support a client’s of the cauldron as a national memento of The HH Global proposition includes: marketing business. Examples of this are near field the event. technology; media asset management; communications technology (NFC) as part of creative production; artwork management; the company’s brand-protection solutions, Each of the 204 copper pieces had the transcreation and adaptation; marketing and its recently developed Lidd™ technology, approximate size of an A3 sheet of paper procurement; production management and designed specifically for retail food packaging. and were attached to stems 8.5m high. Heatherwick Studio marketing fulfilment. HH Global Since every element had its own gas 356–364 Gray’s Inn Road, HH Global has over 20 years’ experience Sutton Park Road, Sutton, supply, igniter and burner head, and was London WC1X 8BH HH Global works with some of the world’s of marketing services, an impressive Surrey SM1 2AE individually operated by pivots and levers, most prestigious and well-respected brands. international presence, teams of creative Tel: +44 (0)20 7833 8800 Tel: +44 (0)807 669 263 the cauldron was a sophisticated device The company’s in-house creative teams professionals across the world and handles with more than a thousand moving parts. [email protected] execute campaigns for brands and agencies thousands of client requests across major [email protected] www.heatherwick.com across all media, markets and languages. global brands, on time and on budget with www.hhglobal.com exceptional results. 74 World-class creative talent World-class creative talent 75 Holmes & Marchant Honour Branding The agile brand design consultancy. Creating memorable brand experiences for the aviation and hospitality industries.

2019

May 16

We are Holmes & Marchant – an international, Working with Merck, we developed the Honour is a strategic branding and design Honour has also worked with Etihad Airways full-service brand design consultancy, part of brand identity and pack architecture for consultancy with specialist expertise within since 2008 as part of a consortium of MSQ Partners Group with offices in the UK, Diabion, a treatment for Type 2 diabetes, the airline, travel and hospitality sectors. design agencies creating their new onboard Asia and the USA. MSQ Partners is a single, which was rolled out globally. product and cabin experience, for their new As brand experience people we help brands privately held group of 15 marketing services aircraft fleet, due to start delivery in 2014. We can extend the execution of our brand to innovate and differentiate, whether this agencies, with 650 people across multiple Honour’s specific role is to provide strategic development work into areas across the full is a world-class airline lounge, or a chic global markets. direction and design management to help communications mix, from advertising to budget hotel or a new aircraft interior. We realise the airline’s vision to be the best in Established in 1967, we are a top 10 brand PR to sales promotion/activation, working focus on the consumer’s interaction and the world. agency in the UK and work across every in partnership with our group colleagues. relationship with the brand at different brand discipline, applying strategy and stages in the journey or process – using Thomson Airways engaged Honour’s We are agile. What this means is that creativity to product, packaging, identity, a fusion of environmental, branding and services to develop the long-haul customer in order to deliver the best work we retail environments, employee engagement, service design to create a cohesive and experience for their new Boeing 787 aircraft encourage fresh thinking through a non- social and digital brand management. memorable brand experience. and current fleet. This scope extended formulaic process; allowing businesses and from soft furnishings to catering and even We are particularly experienced in the other organisations to make better brand- We have a collaborative approach to identifying new retail opportunities. The transportation sector (e.g. signage and related decisions that are carefully thought projects, working with a range of specialist output resulted in new naming and identities wayfinding), place and location branding through, based on stronger insights, and consultants, designers, architects and Contact for the cabin brands, and the creation of Contact and international brand packaging. come with a higher success rate. technicians to bring to life our clients’ vision. a new visual language for implementation Examples include work for Hong Kong’s Working with many clients across the globe, People are at the heart of what we do; Withdrawn across the rest of the customer journey. mass transit system, Belfast and Merck: Honour is able to deliver local solutions with our people and our clients are our best global impact, ensuring cultural sensitivities As the world’s largest provider of flexible In Hong Kong, we developed an identity resource. We believe in working together are considered with knowledge and respect. workspace, Regus approached Honour for MTR’s Lantau and Airport Railway, and have an inclusive approach to not only to create a ‘drop in’ lounge concept which included the branding of the our clients, but with their suppliers and We have worked as brand guardians to to be installed across its network of Airport Express line, as well as the our micro-network agency partners as Saudi Airlines since 2010. Honour was 3,500 business centres. Targeted at the extension to Tung Chung. well. Creativity, strategy and management Holmes & Marchant invited to define their brand and create Honour Branding Ltd flexible mobile worker, Honour created a in branding and design are our core craft 90 Tottenham Court Road, a binding theme across the customer 1 Sekforde Street, We created the brand for Belfast, one professional business environment with skills that we put to good use for our London W1T 4TJ experience. Our work has covered a refresh London EC1R 0BE of the world’s most infamous cities, as a gym-style membership and flexibility of clients. Great design is good business. Tel: +44 (0)20 7291 8400 of their corporate identity and every Tel: +44 (0)20 7107 2500 it was going through enormous positive space to meet the various workspace needs. customer touchpoint from website to change - our task was simply to help [email protected] [email protected] check-in, and new cabin interiors to Other clients include: Air Canada, Bentley, Belfast face the world again. www.holmesandmarchant.com www.honourbranding.com airport lounges. Boeing, British Airways, bmi Delta, Kenya Airways and McDonalds. 76 World-class creative talent World-class creative talent 77 Illustrious Company Industry 3D immersive soundscapes. Our brand, communications and digital services help organisations build a brand advantage.

2019

May 16

Illustrious is collaboration between two by people watching in parks and public Industry is a strategic brand consultancy covered every level of the customer of pop’s most iconic figures, Martyn Ware areas where the event is being shown. run by an experienced team. We help experience and introduced the latest (Human League and Heaven 17) and Vince organisations build a brand advantage by signage and advertising technologies, • We can help with wayfinding and moving Clark (Erasure, Depeche Mode, Yazoo), focusing their resources on delivering a alongside a new look and feel for every large groups of people through ingress who have jointly sold over 110 million compelling proposition to market. customer touchpoint, from credit cards and and egress. records. Using their vast compositional ATMs to branding of national sport events, Our experienced team has worked for and production knowledge, they create • We can enhance the spectator experience and the creation of a sonic brand, motion many of the world’s leading brands like pioneering soundscapes for cultural projects by engaging them from the moment they graphics and printed marketing materials. Vodafone, HSBC, Tata Steel and the BBC, and major events. arrive in the area, and not just when they as well as strong regional brands such as Through our transformational digital work, enter the stadium. What we do: China Light & Power and Commercial Bank we not only create new online experiences Illustrious is the world-leading 3D immersive Cultural installations: of Qatar. across web and mobile, we also provide a composition and soundscape production • We have created many soundscapes to roadmap for our clients to develop digital Our clients want to build a strong company, creating sound treatments to fit any enhance architecture, public spaces and services, altering the way that they interact relationship with customers. We help them brief and any shape or size of space. heritage sites. We have extensive contacts with customers for the better. by working through every stage of the within the arts and work with poets, Illustrious has been creating complex and branding process, from market analysis and Our brand-led approach to communications writers, musicians, artists, and sound exciting soundscapes for 12 years and has the definition of a clear positioning, through enables clients to build their profile and historians etc. to create original and Contact produced over 63 immersive works across Contact to the development of their brand identity. maximise synergies across channels. These dynamic sound installations that function the globe. integrated campaigns help our clients build independently or as an accompaniment to Withdrawn In Asia, our team worked on national their brand into an asset with enduring value. What is 3D Sound? other cultural content. infrastructure projects, including the It is the art of creating emotionally engaging design of the branding and wayfinding Industry works internationally, and is based Who we work with: and authentic soundscapes, which replicate systems for Hong Kong’s MTR and Airport in London’s creative quarter with access to • Venues and stadiums the real three-dimensional sound world we Express and the Land Transport Authority many of the world’s leading creative support • International major events all inhabit. It brings height, depth and breadth of Singapore. These brands have played an services and production companies. • Architectural collaborations to play, which immerse the listener. It is important role in defining the identity of Industry • TV and film Our experience of working abroad and universally understood and connects with all Illustrious Company the cities they serve. 14-15 Newbury Street, • Museums in multiple languages means that we can ages, cultures and ethnicities. 33 Princess Road, London EC1A 7HU • World heritage In the Middle East, we helped Commercial bring a global perspective to your brand London NW1 8J5 Tel: +44 (0)20 7796 1165 Major Events: • Galleries Bank of Qatar to cement its position as a challenge together with exceptional [email protected] • We can stream sound, live in 3D, from • Retail regional leader and realise its strategic expertise and know-how. [email protected] stadium to live site / fan zones, so a • Sonic branding www.illustriouscompany.co.uk aspirations. Our rebrand programme www.industrybranding.com stadium atmosphere can be experienced 78 World-class creative talent World-class creative talent 79 Jane Wentworth Associates Jason Bruges Studio International leaders in brand Innovative artworks that create engaging spaces for the cultural sector. which connect people with their environment.

2019

May 16

Established in 2003, Jane Wentworth As cultural specialists we speak the We are interested in the way spaces We bring environmental awareness and Associates is an international brand language of our clients while also sharing are used over time, how they can be technical skill to the direction of all of our consultancy that helps cultural our collective business experience. Our transformed and how they can be made to creative projects. Our vision, passion and organisations define what they do, how core London team works with a large respond to the way they are used. desire to find groundbreaking creative they do it and why they do it. We enable our network of international associates and solutions are clearly evident in our work. Our design studio and in-house workshop is clients to be more visible, more focused, partners, making us highly connected based in Old Street, London, the hub of the Jason Bruges Studio prides itself on and more engaging, propelling them forward and allowing us to build the best team for creative and digital industry in Europe. offering excellent client services, including: to make the greatest possible impact. each client. initial consultation on feasibility concept We are a multi-disciplinary team of creative We are passionate about the vital role Our areas of expertise include: design; detailed design; design consultancy; architects, lighting designers, electronic culture and heritage can play in creating • Brand review & research research and development; visualisation; engineers, programmers, visualisers, a destination, transforming people and product development; prototyping; full • Brand & communications strategy industrial designers and mechanical society, and building revenue and global production; production management; and • Brand identity engineers. We are supported by an reputation, and we think that brand has the installation and commissioning. Clients are • Naming & brand architecture experienced, high-calibre management power to transform culture. encouraged to make studio and workshop team, to develop and deliver bespoke • Staff engagement & internal Contact visits to see the creative ideas for their For us, brands are about much more than projects worldwide. communications project come to life. simply creating a logo. They are built • Tone of voice We are currently working on a number Contact by revealing the big idea at the heart • Retail strategy of global projects: a public artwork for of everything you do. An idea, driven Withdrawn a new development in Toronto, Canada; by a sense of purpose, that will inspire and a New Media Lounge at San Diego communications, motivate employees and International Airport. In London we drive every decision. Because we think recently completed an interactive that this idea has to come from within the Jane Wentworth resources project for Tate Modern art organisation, our process is built from the Associates gallery, a distraction piece for Great inside out, with all staff and stakeholders 9 Rosebery House, Ormond Street Hospital for children on Jason Bruges Studio contributing to our analysis and helping us 70 Rosebery Avenue, their route to surgery and a number of Green Mews, Bevenden Street, build compelling arguments for the future. London EC1R 4RR artworks for the London 2012 Olympics. London N1 6AS Tel: +44 (0)20 7278 8700 Tel: +44 (0)20 7490 4590 [email protected] [email protected] www.janewentworth.com www.jasonbruges.com 80 World-class creative talent World-class creative talent 81 John McAslan + Partners Jones Garrard Move Architects and masterplanners. Designing value for transport brands on the move.

2019

May 16

John McAslan + Partners is a leading two major schemes in Moscow – the Jones Garrard Move specialises in creating production solutions. Solutions that delight architectural practice based in London, redevelopment of the historic Bolshevik successful, award-winning vehicle interiors, passengers and stakeholders from the start • The Stockholm metro train interiors with offices in Manchester, Edinburgh and Factory site and a 19-storey office building. exteriors and total systems that add value for and for many years in service. and exteriors for Storstockholms Doha. An extensive portfolio of international Our recently completed Olympia Business transport operators and manufacturers around Michael has led his team on rail, automotive Lokaltrafik, Sweden award-winning projects includes work in Park in Moscow has won numerous awards – the world. and airline projects in Europe, the Far East and the infrastructure, hospitality, commercial, offering class ‘A’ office accommodation, it is • The Denmark/Sweden Øresund Link Led by Michael Rodber (pictured above), who the USA. Over the many years of working for residential, education, cultural, heritage, home to the Russian HQ for BMW. terminal area boats 35 years experience in transport design, international clients we have gained massive urban design and landscape sectors. John McAslan + Partners has a growing including working for Porsche AG in Germany experience in how to successfully communicate • The “POD” people mover vehicle and The practice’s most recent success has reputation for substantial infrastructure and Ford Motor Company, Jones Garrard with and understand clients across the hurdles system for British Airports Authority been the acclaimed transformation of projects and has completed 10 stations for Move strives to create the travel experiences of distance, language and culture. King’s Cross Station in time for the London Delhi Metro. We are currently working in to give people that important “Feelgood • Luxury train seating for CETEC, China The team built up an excellent relationship with 2012 Olympics, which has won more than Bangladesh with the Dhaka Transport Co- Factor” - a crucial element in any brand’s the Hong Kong operator, MTR Corporation, 20 international awards. We have an ordination Authority as lead architect design strategy to cement and sustain that vital working on more-or-less every one of its established reputation for the imaginative consultant for Dhaka’s new metro line. relationship between passenger, operator and transport projects – trains, buses and trams. regeneration of historic buildings – notable manufacturer. Other notable international projects include Working with US company, BE Aerospace, examples being the redevelopment of the Contact Contact a current masterplan for the Royal British Our transport industry know-how enables us breakthrough innovation was delivered for historic Stanislavsky Factory in Moscow, Columbia Museum in Victoria, Canada, a to identify the heart of a problem, accurately British Airways with the “Cradle” seat. This was the British Embassy in Algiers and the significant redevelopment of the British analyse the requirements of an executive vision the start of a winning partnership that went on restoration of the Iron Market in Port-au- Withdrawn School in Rio de Janeiro and a luxury c and empathise with the needs of the passenger to design aircraft seating for Air New Zealand, Prince, Haiti. Our international portfolio also JOHN M ASLAN + PARTNERS residential complex in Latvia, as well as a to synthesise the best-possible solution at all American Airlines, Delta and SAS. includes twin residential towers in Istanbul new community settlement west of Nairobi, levels in the operation. and 16 projects in Doha, Qatar, including Some of our significant transport projects the Kigali Memorial Centre in Rwanda and key landmark buildings such as a Cultural Stylish and innovative ideas are developed include: school projects in Malawi and Uganda. Forum, the first Mandarin Oriental hotel to John McAslan + from a combination of an evidence-based Jones Garrard Move Ltd • The high-speed Eurostar train exterior for be constructed in the Middle East, a Park The practice has won over 50 international Partners approach and creative imagination. Our design 7 Beaker Close, France, Belgium and UK railways Hyatt hotel, a mosque, a school, heritage awards, including 18 RIBA Building of the 7-9 William Road, management processes enable us to control Smeeton Westerby, museums and a residential complex. Year Awards and three European Union London NW1 3ER the development of concepts - integrating • The high-speed AVE train exterior for Spanish Leicestershire LE8 0RT prizes for cultural heritage, and has been human factors and engineering using tools We have a growing Russian portfolio, Tel: +44 (0)20 7756 8515 railways Tel: +44 (0)7802 380 252 named Architectural Practice of the Year on such as 3D CAD, simple full-size test rigs with several major projects currently on [email protected] [email protected] a number of occasions. and fully finished mock-ups - to create the • The Airport Express and Disney train interiors site, including a significant commercial www.mcaslan.co.uk www.jonesgarrardmove.com right manufacturing specification and final for MTR Corporation in Hong Kong development in St Petersburg and 82 World-class creative talent World-class creative talent 83 KBW Keith Williams Architects Narrative Immersion that drives business today Multi award-winning architects, and builds the brand for tomorrow. masterplanners and designers.

2019

May 16

In a world of unprecedented change our clients succeed – relevant, compelling Since its foundation in 2001, Keith Williams the world’s most innovative engineers and Keith Williams Architects has been ‘Magnetic North’ is the power of Narrative stories that engage audiences to drive Architects has become one of the UK’s leading specialist designers. successful in numerous high-profile Immersion to engage, to inspire and to business today and build the brand for architectural and masterplanning design architectural competitions, both national The company’s specific expertise centres on make things happen. tomorrow. Invariably, the brand with the firms, with an exceptional reputation for the and international, and its work has been the following sectors: best story wins. creation of high-profile, innovative, sustainable published worldwide, culminating in the Narrative, because the shortest distance buildings. Working across many sectors, the • City masterplans first monograph on the firm’s work, Keith between a brand truth and a human At London 2012, we used the power of firm’s projects have been much awarded and Williams: Architecture of the Specific being is, and always will be, a story. And Narrative Immersion to inspire millions of • Cultural buildings including theatres, concert its strategic masterplans for major cities have which is published by Images Publishing of Immersion, because things really start to people to think about the mobility choices halls + opera houses, art galleries, museums demonstrated new visions for the way in which Melbourne, Australia. happen when you use physical, broadcast they make every day: good storytelling and libraries future urban centres can be shaped. and online spaces to engage the senses – simple insightful dialogue, strong • Civic buildings including town and city halls and invite people into your brand. characterisation, engaging plots - brought Recipient of more than 35 major design and • Trade exhibition halls to life in immersive environments: physical construction awards for its built projects, • Offices + commercial buildings We work in the most exciting ‘space’ in spaces designed to ignite the senses and Keith Williams Architects has twice been marketing communications, ever growing • Universities invite people into the BP brand. nominated for the Stirling Prize and has twice in its possibilities, operating at the • Residential towers won the BD Public Building Architect of the intersection of human interactions, arts “KBW proved to be an excellent partner. • Private residential projects Year Award. and entertainment, and new technologies. They understand BP, understand what’s Contact • Sustainable design Contact needed to engage public and business Keith Williams Architects works internationally It’s an area taken to a new level by the audiences and have shown themselves across a broad range of sectors, with projects Keith Williams considers the pursuit of inspirational experiences of London 2012. Withdrawn excellence in architecture and design as an capable of delivering an amazing showcase in Austria, Canada, Denmark, France, We were proud to be part of it and it has programme.” [Jo Merlini, Head of Mobility and Germany, Ireland, Italy, Norway, Pakistan, holistic universal and practical endeavour, helped open our eyes to the full range of Operations, BP London 2012 Partnership]. Southeast Asia, Sweden, and Switzerland. a principle that allows his office to work possibilities of what we can do. comfortably at any scale from the design In addition to our wide-ranging work Based in the company’s London studio, Keith of an everyday object such as a bench or Led by Trevor Kirkpatrick and Nick Barnes, for BP around the world, KBW’s other Williams as founder and director of design, chair, through major buildings of varying formerly senior colleagues at Saatchi & KBW LTD Keith Williams Architects international clients include distinctive personally initiates and oversees the design complexities, sizes, types, and locations, to the Saatchi, we combine creative and technical Narrative Immersion projects on behalf of 2 Hat & Mitre Court, of all aspects of the firm’s projects, which, masterplanning of city quarters. For Williams, 17-21 Emerald Street, experts from consumer advertising, graphic HSBC, AXA, Pitney Bowes, Micro Focus, London EC1M 4EF working with technical director Richard great design combines both intelligent London WC1N 3QN and product design and multimedia production. Linde AG and Masdar Future Energy Company. Tel: +44 (0)20 7336 8546 Brown, are developed and implemented with strategy and precise detail to create the most Tel: +44 (0)20 7841 5810 Whatever the project, however big or small, [email protected] the support of the practice’s highly motivated dynamic and appropriate outcome in each [email protected] our common aspiration is to harness the and talented senior architectural staff. The specific case. www.kbwdesign.com www.keithwilliamsarchitects.com power of Narrative Immersion to help our firm’s projects are developed with some of 84 World-class creative talent World-class creative talent 85 Kinneir Dufort Land Design Studio Award-winning experts in new product design We tell stories in cultural and and development, creating success globally. commercial spaces.

2019

May 16

Kinneir Dufort is an award-winning expert Kinneir Dufort’s increasing involvement in Land Design Studio is a cross-disciplinary Singapore, which was in collaboration with in the field of new product development; healthcare-related projects led us to formalise design consultancy in London that has landscape architects Grant Associates and integrating user research, innovation, design our quality systems and obtain ISO 9001 and been creating museums, exhibitions architects WilkinsonEyre. development and engineering for international ISO 13845 accreditation, and align ourselves and brand experiences since 1992. This Current work in progress includes a clients and global markets, with a specialism in with FDA guidelines for risk management, experiential design involves telling stories heritage visitor centre for the 16th-century the healthcare sector. usability and human factors engineering in cultural and commercial spaces through St Elmo fort in Malta, which is a World (ISO 14971, 62366 & ANSI HE:75), further the integration of architecture, narrative, We have over 35 years of experience in helping Heritage site funded by the ERDF, and most confirming the company’s commitment to scenography and communication media, businesses and organisations of all sizes to recently the visitor experience design for a achieving excellence in the medical device often in collaboration with eminent discover, create, develop and realise successful high-profile pavilion for Milan Expo 2015. development field. architects. Land’s expertise involves the new products, packaging, brands and user complete process from conceptual master Clients include: The British Museum, V&A, experiences that make a difference. By taking a holistic approach to research, planning through to the final commissioned Natural History Museum, National Maritime innovation and design, Kinneir Dufort has Working with some of the world’s largest installation. The practice has delivered Museum, Imperial War Museum, the developed a deep understanding of user corporations, as well as small and medium-sized more than £100m of exhibitions funded by Foreign & Commonwealth Office, Christie’s needs and the ability to translate those into enterprises and start-ups, Kinneir Dufort has the National Lottery within the UK and has London & New York, Eurostar, AEG Europe, opportunity areas and so design solutions. built its reputation on delivering market-leading also built a reputation for investigating and National Parks Singapore, Miraikan Tokyo, As an example of this, our work in the field of design solutions in the healthcare, consumer, embedding award-winning digital media Ministry of Tourism & Antiquities Jordan, diabetes care has helped to produce a range Contact Contact scientific and business-to-business sectors. into many projects. National Media Council UAE, Heritage of multi award-winning products for Roche This richly diverse sector experience has driven Malta and Grand Harbour Regeneration Diagnostics, including the Accu Chek-branded Withdrawn Land has designed many International the growth of our integrated process, which Corporation Malta. Aviva Nano, Mobile and Fastclix. touring exhibitions for the Natural History also combines expertise in the areas of digital Museum London, including ‘Ice Station Land’s creative director Peter Higgins user interface design, electronics and software Kinneir Dufort’s uniquely in-depth process Antarctica’ and in 2013 ‘Scott’s Last lectures extensively abroad and technology development and advanced, state- and team capability bring together user Expedition’. Working for the Foreign & collaborated with London’s Central Saint of-the-art prototyping. understanding, design and technical know- Commonwealth Office they designed the Martins College, where he is now Visiting how. This combined with internationally The healthcare sector is an area of particular Kinneir Dufort 2005 UK Expo pavilion in Aichi, Japan, Professor, in developing a highly successful Land Design Studio recognised quality systems have proven to be strength at Kinneir Dufort, marked by the 5 Host Street, which won numerous awards, including a MA course titled ‘Narrative Environments. 5 Spring Grove Rd, highly sought after, not just by clients in the success of the ‘HandiHaler’ dry powder inhaler Bristol BS1 5BU D&AD Yellow Pencil and an Art Director’s In 2009, Peter was awarded an RDI (Royal Richmond TW10 6EH healthcare sector, but across a wide spectrum design for the global pharmaceutical company Club New York Gold Award. Another Designer for Industry) for his work in of business globally. Tel: +44 (0)117 901 4000 Tel: +44 (0)20 8332 6699 important international project was Boehringer Ingelheim, which first demonstrated [email protected] interior design. He has an active interest in [email protected] the power of design in making medical devices the interpretation programme for the how cultural institutions may enhance the www.kinneirdufort.com www.landdesignstudio.co.uk not just easier to use, but more appealing, safer highly acclaimed ‘Gardens by the Bay’ in concept of urban placemaking. and more economic in production. 86 World-class creative talent World-class creative talent 87 Landor Associates Lumsden Inspiring change and enhancing business We design unique retail environments for museums, performance through powerful brand stories. galleries and visitor attractions worldwide.

2019

May 16

Landor Associates is a global brand and Landor’s full suite of services We consider ourselves to be unique in the Other major cultural clients include the Galleries: Tate Modern, Dulwich Picture communications company. We tell powerful includes everything from brand design marketplace because of our highly British Museum, as well as the Albertina and Gallery, National Gallery of Denmark brand stories that inspire change, helping strategy & architecture, visual identity acclaimed retail design work for museums, Belvedere museums in Vienna. companies enhance their performance and & logo development through to galleries and visitor attractions. Visitor Attractions: Merlin The British Museum is one of the world’s engage with their customers. opportunity mapping and digital & Entertainment Group, Warner Bros., Lumsden is a highly acclaimed design agency, greatest cultural institutions, housing an mobile content development. Universal Studios (USA) Founded by Walter Landor in 1941, based in the City of London, with proven astonishing collection of exceptional and we pioneered many of the research, Working with Landor there are four key experts in the following specialisms - retail ancient treasures from every chapter of design and consulting methods that things you should know about us: Firstly, design, branding and graphics, merchandise history. Our brief to design the British are now standard practice in brand we are an ideas company, not a design system design, retail strategy and visual Museum’s six main shops has ensured that communications. Walter built Landor over agency. Secondly, we help you inspire merchandising. As part of a collective network it now has a retail offer aimed specifically at time to create the first truly international passion for the brand. Thirdly, we make of like-minded people, we also undertake their multiple target markets. Our commission branding and design firm with 25 offices in the strategy process accessible; we believe design consultancy projects including from the Albertina and the Belvedere was 19 countries including in Asia, Europe, the that it doesn’t have to be lengthy and interactive technology, product design, online due to our highly acclaimed designs for Tate Middle East and throughout the USA. complicated. Lastly, we do this with you, retail and merchandise strategy. Modern and because of our demonstrable not to you. sensitivity to historic architecture. As the world becomes better connected One of our most recently completed projects across borders, global storytelling is an As part of WPP, we also partner with our Contact was commissioned by Warner Bros. to design Lumsden Design has also been recently Contact increasingly important part of what we sister companies, including research firms, the 640sqm of retail store which completes commissioned by Universal Studios to do. Sometimes the same story based on a consultants, ad agencies, public relations Withdrawn the Warner Bros. Studio Tour – The Making design their Brand Store, to be located at the universal truth works well across cultures. firms and marketing specialists to offer a of Harry Potter in the UK. The objective of Universal Orlando Resort, Florida in 2014. In other instances, our role is to help our seamless experience to our clients. the store design was to provide a seamless The new concept will be rolled out in the clients modulate their story to better and engaging continuation of the Studio company’s sister resorts around the world connect with different cultures. Tour, where guests can buy Harry Potter- (Hollywood, Singapore and Japan). related products in an environment which Creativity is at the heart of what we do and Our clients include: enthralls them. The financial success of the we pride ourselves in striving for absolute Landor Associates Museums: Science Museum, London Lumsden Design Studio retail space is unprecedented, with sales and excellence. We’ve created brand stories Level 7, 2 More London Transport Museum, V&A, Natural History Floor 2, 2A Luke Street, profits achieving considerably higher levels for, amongst others, BP, Procter & Gamble, Riverside, London SE1 2AP Museum, Albertina (Austria), British Museum, Shoreditch, London EC2A 4NT than the projected financial targets. The store British Airways, Kraft, Gulf Air, Tata, Wellcome Collection, National Museum of Tel: +44 (0)20 7880 8447 has been described by an industry insider as Tel: +44 (0)20 7739 8572 Mediclinic, Pick & Pay, ComCity, BMW, M&S, Scotland, Belvedere Museum (Austria), RMN [email protected] “Setting the bar for visitor attraction retail in [email protected] Citi and Aeroflot. (France) www.landor.com/london every way”. www.lumsdendesign.com

88 World-class creative talent World-class creative talent 89 Make Architects Malcolm Reading Reputation for design excellence. Consultants Expert design consultancy specialising in architectural competitions and heritage masterplanning.

2019

May 16

Make is an award-winning studio of understanding their needs and aspirations We are the leading independent organiser in Moscow, NATO and a number of leading architects and designers committed to and then producing design-led solutions of international design competitions based Oxford Colleges. designing buildings, spaces and places which are tailored to its context and the in the UK. We have over 18 years’ experience We devised and ran the design competition which are as striking and innovative needs of the end user. of running open design competitions, as for the UK Pavilion for the Shanghai Expo as they are socially, economically and well as private invited competitions — both At nine years old, the practice has 2010. This project brought the designer, environmentally responsible. Founded by highly effective ways of achieving exceptional completed notable developments which Thomas Heatherwick, to international Ken Shuttleworth in 2004, the practice has design for our clients. include the Copper Box for the London attention and won an Expo Gold medal and studios in London, Beijing and Hong Kong. 2012 Olympics; The Cube, a mixed-used We also specialise in heritage masterplanning the RIBA’s Lubetkin Prize. It was also credited Make is a different kind of architectural scheme in Birmingham; and four Oxford and feasibility/proof-of-concept reports, with changing the Chinese perception of practice. An employee-owned business, it University buildings - Kennedy Institute where a client needs to convince internal or the UK to that of a modern, creative and has created a studio environment where of Rheumatology, Nuffield Department external stakeholders of a project’s viability advanced technological nation. preconceptions do not limit innovation and of Medicine Research, Oxford Molecular or test a development strategy. We have also advised on some of the leading creativity is not stifled by hierarchy. These Pathology Institute and Old Road Campus Associated services include writing the brief, heritage projects in the UK, including St values create a stimulating and energetic Research. Internationally, Make’s projects which in our experience is critical to the Martin-in-the-Fields, winner of the European working atmosphere in which Make’s include the Weihai Pavilion, Pinnacle One success of a project. While the architect’s Union’s prestigious Europa Nostra award. teams can focus on producing exciting, office scheme and Temple House hotel Contact sketch on the napkin is often talked about, in groundbreaking buildings that will enhance in China; Oasis at Golden Sands resort in Contact Malcolm Reading trained as an architect and reality it’s the clarity of thinking in the brief the lives of all who use them. Malta; and Hewa Children’s Hospital in founded MRC in 1996. Since 2005, he has that determines the best outcome. Kurdistan. Current projects range in scale Withdrawn been a Trustee to Historic Royal Palaces and Make’s design teams have an exceptional from private houses, residential towers and Malcolm Reading Consultants (MRC) has is currently Chair of the Tower of London range of talent and have acquired office developments to sports facilities, an excellent track record of giving strategic UNESCO World Heritage Site Consultative considerable professional experience hospitals and urban masterplans. advice to clients at the early stages of Committee. He is also a Fellow of the Royal designing advanced, complex and iconic projects. We understand the governance Society of Arts and an honorary Fellow of the buildings. When approaching a new project, structures and procedures that clients need Royal Geographical Society. Malcolm Reading whatever the context, size or scope, they Make Architects to put in place to manage the highly complex Consultants embark on a meticulous, in-depth design A great believer in the power of design 13 Fitzroy Street, teams now required for world-class projects. Fourth Floor, 10 Ely Place, process. Applying a fresh questioning London W1T 4BQ to act as an inspiration and to change London EC1N 6RY attitude and a ‘hands on’ approach, they The company has helped organisations perceptions, he is supported by an Tel: +44 (0)20 7636 5151 Tel: +44 (0)20 7831 2998 see every project as a unique challenge as diverse and high profile as the British energetic professional team with and an exciting opportunity to develop the [email protected] Antarctic Survey, the Taiwan Land backgrounds in architecture, urban [email protected] most dynamic and efficient buildings. The www.makearchitects.com Development Corporation, the Mumbai City design, law and journalism; and with both www.malcolmreading.co.uk process starts with listening to the client, Museum, the Library of Foreign Literature commercial and public-sector experience. 90 World-class creative talent World-class creative talent 91 MBA Metaphor What will winter throw Building global brands at your Mercedes-Benz this year? Creating leading design, masterplanning and interpretation for business success. for museums, landscapes and cities worldwide.

Protect your Mercedes-Benz with a Winter Safety Check.

Make sure you’re prepared for whatever the elements may throw at your Mercedes-Benz this winter. Bring your car into an Official Workshop for a Winter Safety Check where our trained technicians will get your Mercedes-Benz fighting fit for the colder months.

To find out more, visit www.mercedes-benz.co.uk/mmwsc or visit your local Mercedes-Benz Official Workshop. 2019

May 16

‘If you were looking to invent a modern leading global network of marketers - and Brand Action to continue to perform on About us Our clients Metaphor also regularly delivers agency, the shape you’d choose would sits on the boards of BAFTA and the IPA. the world stage. Metaphor are storytellers, masterplanners, Many of Metaphor’s clients are major international seminars and workshops perhaps be much like that of MBA,’ designers and architects. We work all over cultural institutions with international for global museum practitioners. Some of MBA’s recent international MBA would love to help even more Campaign magazine - the industry bible - the world and at every stage in the design reputations. We are experienced in working Our workshop topics include campaigns (shown on these pages) world-class companies realise their recently wrote about MBA process, from the display of a single object with big international teams, and have ‘Creating Great Visitor Experiences’, include helping aircraft manufacturer (and ambitious plans and help them build to the masterplan of a city quarter. We worked around the world - from Abu Dhabi, ‘Selling History: Building Cultural One of the ‘World’s Leading Independent Brazil’s third-largest exporter) Embraer global brands for business success help our clients at every step of the way, Cairo, Singapore and South America to Tourism’ and ‘Story, Content and Agencies’ and headquartered in London, to create a global luxury brand to rival the through the power of digital and from finding the vision to working on Santa Barbara, California. Clients have Vision’, to name a few. with a regional hub also in Miami for the large, established players of Cessna and social communications. income streams. included: Americas, MBA creates digital and socially Gulfstream. Work includes MBA’s much driven communications across the globe for acclaimed webfilm and social media activity Our approach • The Grand Egyptian Museum, Cairo: the digitally integrated world. to launch its new Legacy 500 jet with a Metaphor has devised a unique approach Metaphor was the lead designer and spoof Hollywood trailer featuring brand masterplanner for this new national MBA achieves this through it’s unique to masterplanning. We blend an ambassador Jackie Chan. Embraer now museum, which included 25,000 sqm approach of Brand Action - combining the understanding of the hard issues of space has the fastest-growing market share in the of exhibition displays for up to 75,000 art of insightful thinking and creativity with planning, visitor routes, business planning, sector and their Phenom 100 model is the Pharaonic objects, including the treasures the science and technology of rigorous operations and security with the soft issues best-selling executive jet in the world. Other Contact of Tutankhamen. and glorious delivery. This has allowed of vision, content, audience, branding, successes include the launch of British Contact MBA to drive the business success of many communications and web presence. Airways’ Avios travel rewards programme • Sur-i-Sultani, Istanbul: As part of international brands over the years such into South Africa through innovative digital Withdrawn By drawing on a broad range of in- Istanbul’s preparation for its role as 2010 as Mercedes-Benz, Accor Hotels, British and social activities to a great reception in house skills, we look at everything from European Capital of Culture, Metaphor Airways’ Avios, Embraer Executive Jets, 2o13, and the continued growth in customer the overarching vision to the events created a strategic vision for Sur-i Sultani, Yahoo, Inmarsat and many more. satisfaction scores for Mercedes-Benz and programme and the map in the visitor’s which wraps around Topkapi Palace and is a main feature of the city’s World MBA founder and CEO, Stephen Maher, in the sales of leading global language- hand. As the project develops, our Heritage Site. regularly speaks on behalf of the UK learning ebusiness Rosetta Stone. MBA understanding of the hard and soft issues marketing and digital communications St Martin’s Courtyard, unfolds together. This approach works at Metaphor And with the continued growth at MBA of • The Olympic Museum and Campus, industry - on trade missions to China, the 11 Slingsby Place, all scales, from small museums to historic Lymehouse Studios, 30-31 other clients such as Amazon’s LOVEFiLM, Lausanne, Switzerland: We created US and South America, as well as in the UK, London WC2E 9AB landscapes and city quarters. Lyme Street, London NW1 0EE international money exchange etailer FairFX an integrated physical and content such as at British Olympic Business Summit and state-of-the-art kitchen appliance Tel: +44 (0)20 7309 7200 masterplan and exhibition design. Tel: +44 (0)20 7485 9756 at Lancaster House last year. Stephen is manufacturer Sage by Heston Blumenthal, [email protected] [email protected] also chairman of the Marketing Society - the MBA expects their successful formula of www.mba.co.uk www.metaphor.eu 92 World-class creative talent World-class creative talent 93 Metaphorm Architects Morris Hargreaves McIntyre Award-winning architecture, Never underestimate the market’s intelligence. urbanism and design. We don’t.

2019

May 16

Metaphorm Architects is a London based, demonstrating British innovation. Moreover, Shanghai was exhibited at the city’s Urban Morris Hargreaves McIntyre is the largest Group. We are acknowledged as being at award-winning practice founded by Dr Metaphorm’s substantial contribution to Planning Museum. cultural strategy and research agency in the the forefront of insight into cultural sector Joseph Watters and Andrew Tong. Our Cambridge Futures, an unprecedented UK. Based in Manchester, and with branches audiences. Beyond offering research services Both company founders completed projects range across the residential, cultural collaborative research project in partnership in Australia and New Zealand, we employ 40 we have made a serious contribution to all their studies in architecture at the and commercial sectors, including pilot with Cambridge City Council, the University full-time staff in our offices and a further 13 the sector’s knowledge, publishing widely, University of Cambridge. Dr Watters schemes for affordable housing, performing of Cambridge and others, investigating researchers in the field. We are renowned for presenting our case studies at conferences is a registered architect in the UK and arts venues and office buildings. In addition, and informing the urban development of using market insight to make a real difference internationally, and creating powerful models Germany, and a member of the RIBA. the practice has been involved in large-scale Cambridge, was a key factor to the city’s to the organisations we work with. of visitor behaviour. This work has enabled Through the Cambridge-MIT Institute he regional and urban studies, in London, urban change. The project’s success and us to help the organisations we work with has taught architecture at postgraduate Our clients are mostly cultural, heritage Cambridge, Shanghai and Hong Kong. wide-reaching influence was recognised better understand their visitors and potential level on both sides of the Atlantic. or charitable organisations. These clients with the Royal Town Planning Institute markets and to refine what they do. The firm’s design methodology is based from include some of the world’s leading Award for Innovation. inception to completion on the analytical museums, galleries, theatres and arts “Their highly intelligent and insightful reports and research-orientated examination Other recent awards include the New centres, as well as heritage bodies and have had a major effect on the way we think of scenarios and design options, and London Architecture Award for Best charities such as Action Aid, BFI, British about our visitors.” we develop economic studies, financial Residential Development 2012, finalists for Museum, Chester Zoo, Eden Project, National Xerxes Mazda, Head of Learning & analyses and cost models to complement the national Housing Design Awards 2012, Trust, Shakespeare’s Globe, Southbank Contact Audiences, British Museum many architectural and urbanistic projects. and the international Brick Awards 2012. Contact Centre, Tate, Qatar Museums Authority and Customised software is used for a variety 92Y, to name but a few. Most importantly of all, we are passionate Abroad, we were engaged in the urban of projects and stages, including the Withdrawn about understanding cultural consumers, regeneration of the central business “It revolutionised and revitalised our company. aerodynamic analysis of high-rise buildings, getting to the heart of the issues that matter district in Shanghai and in the development We feel like a bottle of Fanta, given an almighty and the real-time simulation of town to your organisation and making practical of Hong Kong’s harbour front through shake, with the cap ready to blow!” planning proposals. recommendations. commissions by publicly listed developers Simon Ferry, Artistic Director, Centrepoint Our response to clients’ briefs has and government statutory bodies. Our We measure our success by the impact we Theatre, New Zealand Morris Hargreaves frequently resulted in pioneering, innovative work supported municipal government Metaphorm Architects have on the organisations we work with. We McIntyre approaches, evidenced by a number of stakeholder engagement efforts, helped 49-59 Old Street, We have professional project management were therefore delighted to have won the 50 Copperas St, granted and pending patents for building to secure planning and funding, aided London EC1V 9HX resources and qualified statisticians and are 2013 RAR Award for best Market Research Manchester M1 1HS structures and product design. This was also inter-departmental dialogues and members of the Museums Association, UK Agency of the Year, voted for by our clients. Tel: +44 (0)20 7490 8986 Tel: +44 (0)161 839 3311 recognised by the UK Trade & Investment ministerial consultations, and facilitated Evaluation Society, Market Research Society, All projects are different, but the value we who invited the firm to represent the UK at communications with international investors [email protected] Chartered Institute of Marketing, Association [email protected] add is constant. the Leading Edge in Shanghai, a showcase and property developers. Our work for www.metaphorm.com of Qualitative Research and Visitor Studies www.mhminsight.com 94 World-class creative talent World-class creative talent 95 Mother Moving Brands The world’s leading independent Creativity for a moving world. creative network.

2019

May 16

Mother is an independent creative agency The agency’s charity work is world Who we are What we do services and tools, assess their viability with offices in London, New York and renowned. With Gucci and Beyoncé We’re a global, independent company made We work with worldwide businesses to and rapidly prototype those that will Buenos Aires. It works with a variety of Knowles Carter, Mother created the Chime up of world-class strategists, consultants, design and transform their brands for deliver business opportunities for our international clients including Coca-Cola, for Change brand, which supports health designers, storytellers and innovators. success in the moving world. clients and ourselves. Stella Artois, Acer Intel, Bertolli and Becks. education and justice for young women See our iO case study: mbsha.re/iO We’re designed to deliver creative excellence We have five areas of expertise to help It was named Agency of the Decade by around the world. It also works closely in partnership with our clients because we’re: you succeed: We’re different because we have: Campaign magazine in 2010. with Elton John on his AIDS Foundation • The experience to define and tell a and supported Amnesty International in Global CONSULTING Mother’s famous creative work has made brand’s story. creating the Secret Policeman’s Ball at New We’ve worked seamlessly with different We work with you to identify and deliver it the destination brand for clients who York’s Radio City Music Hall. business cultures on every continent, always new opportunities for your brand, culture, • The skills to design brand experiences place a premium on creativity over network with a future-focused, long-term perspective. communications, products and services. that engage people. convenience. The agency creates ideas that The company employs 220 people in See our HP case study: mbsha.re/HP • The expertise to create systems that tie have the power to travel across channels London, 150 in New York and over 50 in Independent the story and experiences together. and markets. Buenos Aires. It remains one of the world’s Established 15 years ago, we are still owned BRANDING few independent creative networks. by our founders. Our independence means We work with you to define and position Mother creates work that has cultural we’re not compelled to sell you something your brand, and create identities fit for the impact; work which doesn’t add to the Contact you don’t need. moving world. commercial noise, but cuts through it by See our Swisscom case study: mbsha.re/ Contact resonating with people’s lives. The agency Custom built Swisscom was behind Coca-Cola’s successful Olympics Withdrawn We don’t have a formulaic process into which campaign that ran in over 100 worldwide you have to fit. We build the right team of EXPERIENCE DESIGN markets, making Coke the highest ranked talent around your specific needs. We design experiences that are people- among all Olympics sponsors. engaging and brand-relevant. Experimental See our Infosys case study: mbsha.re/Infosys The agency created the GREAT campaign We’ve always explored, experimented Mother for the Office of the Prime Minister, which and prototyped emerging methodologies STORYTELLING Moving Brands increased tourism and inward investment The Biscuit Building, and technologies that deliver business Collaborating with you, we write the story at for the UK. It recently helped pharmacy and 10 Redchurch Street, opportunities. For instance, we achieved the the heart of your brand, product or service 7-8 Charlotte Rd, beauty brand Boots triple their ROI and gain London E2 7DD world’s first internet broadcast, led the way and define ways to share it with the people London EC2A 3DH £285 million profit as a result of Mother’s Tel: +44 (0)20 7012 1999 in designing identity systems and pioneered you need to reach. Tel: +44 (0)20 7739 7700 ongoing ‘Here Come the Girls’ campaign. [email protected] 3D printing. See our Coyote case study: mbsha.re/Coyote [email protected] www.motherlondon.com Award winning CONCEPTING AND PROTOTYPING www.movingbrands.com Cannes Lion, ADC, AIGA, EDA, D&AD, Red Dot We experiment with ideas for products, 96 World-class creative talent World-class creative talent 97 New Moon Pagefield Communications A seriously creative film production company Bespoke, integrated, experienced. that is more strategic than most.

2019

May 16

Since its creation in 1996, New Moon has New Moon’s role as a strategic creative to support PyeongChang’s successful bid Pagefield is an award-winning independent Our success was acknowledged recently been commissioned by countries, cites and partner has evolved to include the to host the 2018 Olympic Winter Games communications consultancy. Founded in when PR Week, the key title of the some of the world’s biggest brands to tell development of campaign narrative or producing films for Beijing 2008 to September 2010 by Mark Gallagher (senior communications industry, gave Pagefield their stories to audiences across the globe. through to film production for clients as engage a global audience in the fusion of partner/founder), the agency formally its prestigious New Consultancy of the Year diverse as the Sochi 2014 Olympic Winter culture and sport at the Beijing Olympics, launched with Her Majesty’s Diamond Jubilee 2012 award. This was echoed by the Holmes With an emphasis on sport and country Games, Qatar 2022 FIFA World Cup, the New Moon team are passionate, River Pageant in 2012, which was broadcast Report’s New Consultancy of the Year 2013 branding, New Moon’s films continue to PyeongChang 2018 Olympic Winter Games, engaged and precise in their relentless to an international audience of two billion. (EMEA) award and the agency has since influence the most challenging audiences. London 2017 IAAF World Championships, pursuit of excellence at every stage of Pagefield now has a permanent team of 26, been shortlisted for the CIPR Outstanding Richard Williams of The Guardian Istanbul 2020 Olympic Bid and Lima the creative process. with over 40 clients. Our Advisory Board Consultancy of the Year Award 2013. described New Moon’s work as ‘the 2019 Pan American Games. New Moon is chaired by Sir Christopher Meyer and Pagefield Diplomat is the international finest union of sport and film since Leni has become the ‘go to’ sport and country comprises some of the best networked and practice of Pagefield. It specialises in Riefenstahl’s Olympia’, Lord Sebastian Coe branding film maker with nearly 80% of its most experienced campaigners, including representing overseas governments in the acknowledged New Moon as his favorite client base coming from outside the UK. Penelope, Viscountess Cobham and Dame UK – both in the media and in parliament. Creative Agency in an Evening Standard Sue Tinson. New Moon is best known for its end We provide senior strategic media and interview and the Observer listed New product – film. But New Moon is at its Our aim has been to create a company political counsel to embassies in London Contact Moon’s Founder, Caroline Rowland, as best when working with clients to cover that combines the broad experience of and to government departments in their one of the 10 most influential people in the entire brand story-telling process, Contact a big agency with the bespoke approach home countries seeking to promote better bringing the Olympic Games to London. developing narrative strategy from script of a smaller consultancy. We offer the bilateral trade and cultural links, or position Former London Mayor, Ken Livingstone to screen. Withdrawn professionalism of a large firm, alongside the their countries as destinations for business, described New Moon’s films as having ‘won energy and client–focus of a true independent. investment and tourism. Our approach is the Games for London’. These films have New Moon has won countless awards based on innovative ideas, rigorous analysis since been immortalised in several books, but, more importantly, has ongoing We deliver integrated and flawless and the flawless execution of our campaigns. including ‘Perfect Pitch’. relationships with companies, governments campaigning, applying a holistic approach We are delighted that we have recently been Pagefield and sports federations and administrators to the often compartmentalised disciplines Since London’s historic Olympic Bid, New selected to work with the Falkland Islands Communications Ltd around the world. of public affairs, regulatory affairs, Moon has gone on to work with no fewer New Moon Television Ltd Government on a public relations and media The Courtyard Studio, public relations, media and reputation than 9 further sports bids, 3 countries and Whether making sports bid films, working 63 Poland Street, services campaign. We also currently provide 18 Marshall Street, management. We are able to address any more than a dozen global corporations, with Dubai to exploit film as a way of London W1F 7NY corporate PR and PA support to HS1 – owners London W1F 7BE communications need for clients across all to tell their stories on an increasingly repositioning the brand post-economic of the high-speed rail line connecting London Tel: +44 (0)20 7479 7010 sectors and territories – be it a hard-hitting Tel: +44 (0)20 3327 4050 competitive world stage. crisis, developing and producing the films to Europe – and strategic communications for [email protected] public affairs campaign, a high-profile media [email protected] Sime Darby, the leading global producer of launch, or discreet advice during a crisis. www.new-moon.co.uk sustainable palm oil. www.pagefield.co.uk 98 World-class creative talent World-class creative talent 99 PearsonLloyd Design PharmiWeb Solutions Crafting unforgettable experiences Digital engagement in pharma through research-led design. and healthcare.

2019

May 16

PearsonLloyd is an award-winning, At the heart of PearsonLloyd’s work is the PharmiWeb Solutions is a hybrid technology class partners such as Microsoft. On top of this, London-based design consultancy that is relationship between people, product and and creative services business with a pharma our talented creative team wraps everything passionate about the craft of industrial place, and this can be observed through and healthcare focus. We offer digital we do in world-class UI/UX and design. design. The studio has been commissioned the way their solutions seek to identify solutions designed to increase engagement Our market approach is driven by ‘right across a wide variety of disciplines, and challenge the shifting patterns of with healthcare professionals, patients, channel’ strategy and planning and informed including furniture and product design behaviour in contemporary life. Innovative carers and consumers. We work with many by our pharma sector expertise. We apply in workplace, transport, healthcare, thinking, combined with beautiful and of the world’s leading pharmaceutical our detailed knowledge of the major therapy hospitality and urban environments. efficient designs, has led PearsonLloyd to companies (such as GlaxoSmithKline and areas to develop an in-depth understanding become designers of international repute. Bristol-Myers Squibb) to develop engaging, The particular combination of clear of all relevant audiences and dynamics. scalable solutions. thinking, aesthetic sense and technical Over the past 15 years, PearsonLloyd As an innovation and technology-led skill has enabled PearsonLloyd to work has won numerous awards, including the From simple but effective product websites, business, we aim to develop solutions to with an impressive roster of international distinction of Royal Designers for Industry through to complex, international multi- meet the needs of our customers now and brands, including Knoll, Steelcase, Sony, by the Royal Society of Arts in 2008. language, multi-brand closed-loop marketing in the future. For example, our evolving Virgin Atlantic and Artemide. Showing the Its designs regularly receive accolades, programmes, and on to patient education or PharmiWeb Healthcare Ecosystem - a breadth of disciplines they work across, winning Red Dot design awards on a physician support solutions - we deliver. And framework of predictive and personalised recent projects include: Business Class seat yearly basis, amongst many others. The everything we create is designed to integrate healthcare products/services – connects and cabin for Lufthansa, tackling social ideas from the company’s work continue Contact seamlessly into our customers’ business Contact physicians and patients to help improve issues in emergency medicine with the to influence the design industry, and Tom processes and IT environment, to deliver the communication, adherence and wellbeing. UK Department of Health, urban design and Luke were recently named in the top Withdrawn maximum benefits for the organisation and for the City of Bath and furniture projects 50 designers ‘Shaping the Future’ by Fast its stakeholders. We have an expanding international base for Bene, Walter Knoll and Tacchini. The Company Magazine in New York. – with offices recently opened in New With an installed base in over 30 countries, studio supports a collaborative approach York City and Melbourne, and network across Europe, the USA, Latin America and in its work, working closely with clients partnerships to provide additional global Australia, PharmiWeb Solutions smoothly to embrace the restrictions imposed by reach. Together with our head office multi- manages the complexities of international product type, function, material, process, PearsonLloyd Design lingual team, this ensures that we can offer PharmiWeb Solutions markets for global brands. market, client and everythng else that 117 Drysdale St, excellent service to our clients, irrespective Radius Court, Eastern Road, defines a brief. London N1 6ND Our full range of digital capabilities is of where they are based. And they seem to Bracknell, Berkshire RG12 2UP Tel: +44 (0)20 7033 4440 supported by a robust technology platform, agree. In our recent customer satisfaction Tel: +44 (0)845 548 2020 [email protected] including software, web and SaaS solutions survey, 94 per cent of respondents rated us [email protected] developed by our multi-disciplinary software as good or excellent. We’re working on the www.pearsonlloyd.com www.pharmiwebsolutions.com development team, or sourced from world- 6 per cent. 100 World-class creative talent World-class creative talent 101 Photolink Creative Group PinkGreen Creative An integrated creative agency taking A strategic communications agency delivering best-practice marketing to a global audience. intelligent, creative solutions for international brands.

UNCOMPROMISING. 2019

May

LEICESTER TIGERS RETAIL BRAND GUIDELINES 16

Founded in 1975, Photolink Creative Group Operating a seamless catalogue production We work with businesses who want to sharpen • Injecting personality and energy into your We do this by: is a global marketing and creative agency workflow between design teams in their communications. Be that bit smarter. That brand if it has become tired and lost its spark • Designing and developing innovative specialising in high-volume artwork, creative Manchester and artworking teams in Mumbai bit fresher. That bit different. Our proven track websites and campaign microsites that Marketing Communications content production, brand development allows Photolink to provide a high-quality record shows how our approach has helped work hard and are easy to manage We will see the business objective from your and brand marketing strategy for consumer service and product at lower operating clients increase revenue, attract new customers • Ensuring everything we do is responsive, viewpoint. We’ll look at your business from all brands and retailers. costs which translates into significant cost and grow market share – on both a national and secure, compliant and works seamlessly angles. We’ll sit in your chair and put ourselves efficiencies for clients in the UK, Europe international scale. Our clients all come to us for across all channels Based in Manchester, London and Mumbai, in your shoes. Then we’ll help you walk all over and the US. Return on investment is also the same thing – results. • Driving engagement with new customers the Group boasts an international workforce your competition. guaranteed by quicker turnaround times and through relevant branded content of expert producers, designers, brand Through brand strategy, global marketing the option of web-ready formats created We do this by: marketing marketing specialists and strategists, communications and digital experiences – alongside any print-ready artwork. • Integrating social media into every digital who possess a wide breadth of industry our business is turning the ordinary into the • Inspiring internal audiences through integrated aspect we deliver experience. Moreover, Photolink’s ability to In addition to providing expert artworking extraordinary, making the complex, simple employee engagement campaigns • Producing evocative film and intriguing integrate these internationally spread teams resources to the wider Group, the Mumbai and the corporate, friendly. • Arming your teams with the critical tools they animation that brings character to the on any given project has made it a key partner team provides design, photographic and need to sell your products and services – and Brand Strategy corporate world to the world’s most successful brands. motion-graphic expertise to a growing list of increase revenue We will live by your values. We’ll see the world global consumer, automotive and lifestyle Contact • Strengthening relationships and retaining Flexing creative resources and expertise with your vision. And create a clear proposition brands, including Cadbury, FIAT, the Tata existing customers through targeted Contact between Manchester and London enables the that matches messages to audiences and Group, Vogue and GQ, helping to grow communications that speak directly to them as Group to offer a range of bespoke services engages both internally and externally. Photolink’s international influence. Withdrawn individuals that greatly reduce the logistical, strategic and • Raising your business profile and attracting We do this by: creative production burdens for large-scale International scope and an ability to reinvent new customers through high-impact external • Gaining insight through in-depth research and retailers including Tesco, John Lewis, Argos itself - acquiring the right talent with the marketing campaigns an audit of your brand and Shop Direct (Littlewoods, Very and Isme). right skills at the right time - has enabled the • Finding the big idea that makes people stop • Finding your position within the competitor company to build a solid reputation as one and take notice Photolink’s strategic understanding of Photolink of the most reliable and resourceful creative landscape effective retail marketing, gained over 35 Creative Group PinkGreen Creative Ltd suppliers to the global retail industry today. • Articulating your vision and values into Digital Experiences years within the British retail sector, is also The Old School House, Thirsk audience-specific messages We develop, build and manage digital 2-3 Northbrook Street, helping multinational corporate-wear group This ongoing development of core skills and Street, Manchester M12 6PN • Building a strong foundation on which your experiences that bring your business to life Newbury, Berkshire RG14 1DJ Kwintet rejuvenate the appeal of a number industry-relevant services continues to drive Tel: +44 (0)161 273 7551 brand can emerge and evolve in an ever- online, ensuring that people remember you: Tel: +44 (0)1635 521 855 of pan-European brands within its portfolio, the success of the Photolink Creative Group [email protected] changing marketplace when others are a virtual memory. [email protected] including iconic French chef-wear brand and its clients worldwide. www.photolink.co.uk pinkgreencreative.co.uk Bragard. The Group’s expertise is travelling beyond the Continent as well. 102 World-class creative talent World-class creative talent 103 Populous Priestmangoode Global leaders in sports stadia and Leaders in global travel and entertainment design. transport design.

2019

May 16

Populous is the global award-winning sports innovation has transformed the way people Priestmangoode is the leading global International’s new budget offering, Thai and entertainment architecture practice that have experienced events for years. We seek travel and transport design consultancy. Smile, for which the London-based studio specialises in creating environments that to come alongside clients and help them to With offices in London and Qingdao, worked on everything from naming and draw people and communities together for develop a brief that will meet, if not exceed, China, Priestmangoode has over 25 years’ branding to livery design, cabin interiors, unforgettable experiences. their expectations and then work together to experience in transport, aviation, hospitality, uniforms, service items, graphic items and turn it into a reality. Our world-class specialist branding and product design. digital platforms. Priestmangoode’s unique Over the past 30 years, the company teams combine technical expertise with ability to cover the entire range of the has completed more than 1,000 projects By approaching all projects from a product unparalleled commercial acumen in their own travel experience, from home to destination, around the globe, with construction value design standpoint, Priestmangoode has a core field, to design facilities that not only create means it is expertly placed to deliver holistic exceeding US$20 billion. It has worked with understanding of designing with the user at once-in-a-lifetime memories for players and design solutions that enhance the 24 Major League Baseball franchises, 30 NFL the heart of every brief. Importantly, is able to spectators, but generate ongoing financial passenger experience. franchises, 80 professional and civic arena draw on its experience from different industry success by maximising revenue opportunities clients, 40 soccer and rugby teams, 120 sectors to deliver new innovations on projects Priestmangoode also has significant and continually attracting new audiences. colleges and universities, 40 convention and right through to production and installation. experience in the rail industry, working on performing arts centre clients, 29 equestrian Currently, the company is working on a interior as well as exterior design of projects Priestmangoode works on a wide range of clients and more than 30 major events. wide variety of projects globally such as ranging from trams, metros and intercity projects around the world, predominantly the 2014 FIFA World Cup in Brasil, the Rio trains to high speed and long-distance sleeper Populous has designed some of the world’s in the aviation and transport industries. The 2016 Olympics, new stadia for Olympique Contact trains. Since 2008, the studio has been Contact most famous and recognisable sporting and studio has created award-winning aircraft Lyonnais and the French Rugby Federation, working with China’s CSR Sifang, one of the entertainment venues, including the Sochi interiors for many of the world’s leading and several projects in Russia around the Withdrawn world’s largest rolling-stock manufacturers 2014 Fisht Stadium, London 2012 Olympic airlines and aircraft manufacturers, including 2014 Winter Olympics and the 2018 FIFA and the largest manufacturer of electric Stadium, Sydney 2000 Stadium, Yankee Airbus, Boeing, TAM Airlines, Thai Airways World Cup. locomotives. During this time, this prolific Stadium, Nanjing Sports Park, Wembley International, Swiss Airlines, Malaysia Airlines, partnership with the CSR Sifang design and Stadium, Emirates Stadium, Soccer City, Populous has 500 employees in offices Turkish Airlines, Lufthansa, Qatar Airways engineering departments has produced the Royal Ascot, Silverstone Circuit, the O2 around the globe (Kansas City, London, and many more. Amongst other projects, CRH 380A – EMU 380, the Very High Speed Arena and the redevelopment and roof Brisbane, Singapore, Hong Kong, New Delhi, Priestmangoode is currently designing the Populous Test Train and the Cinova CHRH 6 – EMU Priestmangoode of the Centre Court at Wimbledon, as well Auckland, Rio, Denver, Knoxville and New new generation of E2 commercial jet aircraft 14 Blades Court, Deodar Road, 200, which are now in operation in China 110 Crawford Street, as working on overlay design for events York) that enthusiastically embrace the for the Brazilian manufacturer Embraer. London SW15 2NU and considered some of the most iconic train London W1H 2JD including Super Bowls and the Olympic expertise they uniquely claim — drawing Work within the aviation sector ranges from designs today. Games, among others. people together around teams, athletes, Tel: +44 (0)20 8874 7666 Tel: +44 (0)20 7935 6665 cabin design to branding and designing the events, places, commerce, industry and ideas [email protected] In August 2013, Priestmangoode director [email protected] As the world’s leading sports architecture complete passenger journey. A recently they wholeheartedly embrace and adore. www.populous.com Paul Priestman was appointed global creative www.priestmangoode.com practice, Populous Sport’s tradition of completed project was for Thai Airways director of CSR Sifang. 104 World-class creative talent World-class creative talent 105 Quant Marketing Rose Adapting global loyalty propositions to Selling the best of British design local markets in today’s connected world. around the world since 1999.

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We’re an international CRM and Loyalty agency, like about it. Members get highly customised We are experts in creating, evolving and We are also brand guardians to Wave Inc., portfolio, media content and exclusive access combining strategy with communication vouchers and exclusive offers in-store; developing world-class brands. Our partners based in Delhi. With a growing profile as one to brand ambassadors and events: Quant: programme design and delivery. We create communications are tailored by lifestage, have nearly 50 years’ collective experience of the major players in Indian real estate and persuasive customer and brand propositions shopping behaviour, value and with localised • Defined the core proposition and of helping international businesses build commercial property development, Wave was and engagement programmes. offers. Campaigns are highly targeted, featuring led its research and refinement with brands that connect more successfully with behind the largest commercial land transaction dynamically generated content and reacting to consumers and key stakeholders across their audiences. in Indian history. They invited us to join their Other services offered: CRM consultancy, behavioural triggers. Europe and Asia. major project team on the resulting 152-acre communication planning, data analytics & We specialise in brand strategy, brand • Ensured that the key drivers and development – Wave City Center. modelling, campaign management, market adidas all in - A new vision for customer architecture, naming, brand creation, benefits of the programme would appeal research, customer experience design, engagement and loyalty evolution and development, implementation Our role in this ambitious, landmark project globally whilst allowing customisation customer facing applications, database design (across a multitude of advertising and has been to create a brand strategy for the As one of the world’s most innovative and for local markets. and management and data & campaign tool marketing media and platforms such as entire city that is helping underpin every key globally competitive brands, adidas needs a integration. print, editorial, digital, online, ticketing, decision throughout the project development. loyalty programme that will … merchandising, event branding, exhibition We have also defined naming conventions for IKEA FAMILY – inspiring millions to furnish • Increase revenue and profits graphics, uniforms, vehicles, signage and streets and buildings; created the identity for their homes environmental applications), brand guidelines the city and devised a set of flexible brand • Recruit new consumers and create brand Contact Contact Quant has been working with IKEA since 2004, advocates and brand guardianship. assets and implementation guidelines for the starting with proposition development for the many third-party agencies and consultancies • Gather consumer insights and research Our client list includes: All Global, Bahrain EBD, IKEA FAMILY Loyalty programme. Since then that will be working across it. We are • Build long-term consumer value and drive BAFTA, Bletchley Park, D&AD, Deutsche Bank, it has helped IKEA launch the programme in Withdrawn currently in the process of creating the initial consumer centricity in the business Hay Group, Irish Post, Mediacom, NFL, The Old 11 countries, supporting them with technical benchmark applications that will set the bar • Differentiate adidas from its competitors Vic, RIBA, Royal Mail, Slaughter and May, Tate, infrastructure, communication programme for all future implementation. TFL, Unilever, V&A and Wave Inc. design & implementation, CRM consultancy We recognised that adidas doesn’t just have Our work has been recognised by more and analytics to help maximise ROI, customer The above images feature two of our most customers, it has fans. Some are into sport, than 60 international creative awards. We insight & segmentation and customer-facing Quant Marketing recent international projects. Based in the US Rose Design (UK) Ltd others see the label as a fashion statement. are currently ranked in the top 25 creative applications such as the in-store kiosk. 7th Floor Alhambra House, and UK, All Global is one of the most respected The Old School, Quant devised and researched a new type of branding agencies in the world* based on consumer engagement concept to recognise all 27-31 Charing Cross Road, and well-established healthcare research 70 St Marychurch Street, IKEA FAMILY is the biggest retail customer international awards won, and in the top 10 in customer types and provide adidas consumers London WC2H 0AU businesses in the world, and part of the WPP London SE16 4HZ loyalty programme in the world, with 70 million London for customer satisfaction.** with a highly personalised experience. Tel: +44 (0)20 7836 5656 Group. With a proliferation of competition in Tel: +44 (0)20 7394 2800 members. Quant holds over 15 million of Rewarding and recognising every customer at their market place, they asked us to rebrand * Design Week Creative Survey 2012 these. It’s all about enabling customers to get [email protected] [email protected] every touch point using adidas’ unique product them, clearly differentiating them from their ** The Drum UK Design 100 2013 more from IKEA and more of the things they www.quantmarketing.com www.rosedesign.co.uk competitors and reaffirming their position as market leaders. 106 World-class creative talent World-class creative talent 107 Saffron Sagittarius Marketing Transforming brands and businesses with Established. Trusted. Respected. Achieving remarkable clarity of thought and courageous ideas. results for international brands for 17 years.

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Saffron helps transform brands and all of our offices – bringing the very best of Sagittarius Marketing is a digital marketing • Mobile marketing Meditation project and more recently businesses with the clarity of rigorous our experience and our thinking to all our agency that provides digital marketing • Targeted response email recognition from WireHive100 as one thinking and the courage of bold ideas. clients wherever they are situated. solutions to international and UK-based clients • Viral marketing of the top 5 fastest growing agencies, to develop, promote and champion their Sagittarius is constantly striving to We started Saffron in 2001 with a simple As a result we are at home anywhere. • Online and offline advertising brands. With offices based in Kent and London, push the technology and development but compelling vision: to build a brand We’re experienced in helping companies • Exhibition design the agency has a young, vibrant, dedicated and boundaries, learn new skills and provide consultancy as strong in its strategic and institutions from emerging markets talented team. Sagittarius is proud to be a Microsoft Partner an ever-increasing customer base with thinking as it was in its creativity. We believe build national and international brands and Sitecore Certified Solutions Partner, the latest and greatest products for their that great brands that capture people’s that are authentic and reflect their culture. Founded in the 1970s and specialising in providing the latest and greatest technology clients and prospects. imagination and make a difference to their We’re also adept at helping established multi-lingual, multi-currency websites since solutions to its clients. lives are built on a powerful mix of IQ + EQ. brands from developed markets respond 1996, Sagittarius has a long history in creative to the increasingly competitive global technologies. From it’s beginnings as a printers With all of these skills within one agency, The IQ part is the rational, evidence-based environment, helping them win in their and creative design house to the technology the Sagittarius team have over 280 years’ analysis – the fundamentals without which battles for customers, talent and reputation. powerhouse it is today, the longevity of the combined experience, knowledge and the brand simply couldn’t function. The EQ agency’s history allows a trust in the skills, expertise in the marketing agency arena. These part is the emotional and more intuitive, So whether they are repositioning or the products and services they provide to combined skillsets, experience and knowledge judgment-based understanding – the refreshing their brand, reinvigorating their their clients. enable Sagittarius to integrate the latest Contact insights that can propel a brand from simply internal culture or launching something new, Contact technologies with care and creativity to meet being in the race to winning it. We see it as we help our clients with creative thinking and Sagittarius’s comprehensive range of digital business targets, position brands and set their our job to help our clients find the right mix. our tailored techniques of brand strategy, services includes: Withdrawn clients apart from the competition. brand expression and brand experience. • Global eCommerce Twelve years on Saffron is one of the world’s Sagittarius has a strong track record in building leading brand consultancies, punching Saffron’s team brings a wealth of experience • Website design and build mutli-channel online marketing programmes above its weight against the world’s largest in advising some of the world’s best-known • User experience design and has experienced huge success in and longest-established firms. organisations on developing some of • Conversion optimisation developing brand engagement and ecommerce Sagittarius Marketing the world’s highest-profile brands. Our • Mobile and responsive Saffron was born into an age of globalisation websites for national and international brands clients come from many different sectors, Saffron LLP – the rise of the emerging markets and the • Search engine optimisation including Tesco, Pantone, Brake Bros, Rizla businesses large and small and from all 3 Holford Yard, Cruikshank 36 High Street, Ashford, general flattening of the world’s economies • Pay per click Suzuki, Eurotunnel, Ski Weekends, Race of over the world. They have one thing in Street, London WC1X 9HD Kent TN24 8TE relative to each other. We have therefore • Social media campaigns Champions and TUI Travel. common: they want to achieve something Tel: +44 (0)20 7087 3460 Tel: +44 (0)1233 467800 deliberately built a global business that extraordinary. So do we. Sagittarius also supports its clients with: With recent awards and accolades for operates as one seamless company across [email protected] [email protected] client work, including a British Interactive www.saffron-consultants.com • Complete integrated marketing www.sagittarius-marketing.com • Brand management Media Award in 2012 for the Headspace 108 World-class creative talent World-class creative talent 109 SE10 Serious Games International Industrial-strength PR. Using video games, science and technology to create engagement and solve business problems.

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SE10 is an international PR agency that We provide public relations and other SEPTEMBER 2013 ENGLISH VOLUME 12 ISSUE 3 Serious Games International (SGIL) uses Nissan, BAE, BT, Shakespeare’s Birthplace specialises in industrial business-to- writing-related services and can handle games technology to create engaging Trust and TK Maxx.

business communications. Unlike most everything from speech writing to strategy A MANITOWOC CRANES MAGAZINE business solutions that add value and Working across multiple sectors, SGIL agencies, SE10 is staffed by former and newsletters to news conferences. guarantee ROI. The company was set up has developed a diverse suite of products journalists and is led by ex-editors of last year as commercial and public-sector Our range of services includes: for the military, emergency services, international construction magazines. organisations were increasingly realising the • Company magazines (writing and design) healthcare, retail/tourism sectors. It has This writing pedigree and understanding of important role that games-based applications expanded into international markets business media allows us to turn complex • In-house graphic design have to play in creating effective training including Singapore, the USA and subjects into insightful and interesting • Internal communication and newsletters programmes for employees, corporate India where it has developed a Virtual articles that reach a targeted audience. • Media buying simulations and innovative methods of Experience Centre enabling EU companies • Speech writing distributing information. Applying gameplay With offices in the UK, US and Asia, SE10 to do virtual business with India. Potain in Paris techniques has proved to be an effective works across international borders to • Media monitoring NEWS REPORT PRODUCT FOCUS JOB SITE REPORT means of conveying information that EnCORE in Brazil New Grove cranes Potain in China Innovation is at the heart of SGIL does generate stories and place them with • Brochure writing engages users more fully and increases their and the company is leading the way business and trade press. Its staff work • Crisis management knowledge retention. by offering an innovative technical-led with media channels and have distributed • Event planning Contact solution which covers the total spectrum stories in dozens of languages. Differentiating itself from other serious • Award entries from Innovations such as 3D Avatars, Contact games-based providers SGIL is unique • Proofreading Augmented Reality, Simulations, Games in that it harnesses heavyweight games Based Learning and Virtual Worlds, all add Withdrawn industry experience alongside senior value and guarantee ROI. academics, combining to create world-class solutions. Recruiting an impressive senior Global revenues in this market are management team with vast experience predicted to reach over US$2.5 billion by in the games entertainment Industry, the 2015 and SGIL’s ambition is to become the Serious Games team has worked on a variety of high- market leader, creating jobs, nurturing International SE10 profile titles, includingDr Who, Harry talent and providing opportunities for Coventry University 1 Sekforde Street, Potter and Formula 1. Their experience, school and college leavers, putting the Technology Park, Unit 7, London EC1R 0BE coupled with extensive academic research Coventry and the surrounding region on Cheetah Road, Coventry CV1 2TL Tel: +44 (0)20 7107 2000 in games-based learning, is making a the map and contributing heavily to the UK Tel: +44 (0)2476 158 222 significant impact with corporate and [email protected] economy. [email protected] public-sector organisations, including JLR, www.se10.com www.seriousgamesinternational.com 110 World-class creative talent World-class creative talent 111 Seymourpowell Skylab Making the future real. Digital strategy, websites and social media generating revenue for businesses, governments and sport.

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Seymourpowell is one of the world’s Logic and opportunity need to be fused Skylab is a digital innovation agency with a Within the sport sector, our clients include leading design and innovation companies. with creativity to bring an idea to life, and BAFTA Award-winning heritage. We are expert clubs such as Manchester United, Manchester Founded in 1984 by Richard Seymour and make it real, irresistible and compelling. We in the creation of digital strategies and the City and Lancashire County Cricket Club; Dick Powell, the London-based group of always start and end with people. For us, production of websites, apps, social media, national governing bodies such as British award-winning designers has produced innovation is the successful exploitation of online video platforms and many other digital Swimming and Badminton England; some of the ‘milestone’ products of the last new ideas. This is what we do. assets that work in all languages and across all organisations such as the Clipper Round The two decades. The company is now part of devices, such as mobile, tablet, laptop, desktop World Yacht Race and ParalympicsGB and Seymourpowell is not just a company Writtle Holdings. Seymourpowell currently and connected TVs. also world federations such as the Amateur of visionary thinkers, but future ‘doers’. employs 95 people, combining a design International Boxing Association which Ultimately, Seymourpowell is about making We work with businesses, brands and studio, research centre, materials library oversees boxing in nearly 200 countries. things better: better for people, better for governments who require digital strategies and prototyping workshop. business and better for the world. and solutions that deliver on both a national Testimonials: The firm has a unique holistic approach and international scale. “Their unashamedly commercial strategies Specialisms include design innovation, to design and innovation, which combines and solutions are truly innovative and have transportation design, ethnographic We often provide digital R&D services for in-depth experience and up-to-date successfully driven awareness, engagement, user research, strategy and new clients to help them invent the future. We also intelligence about people, markets and participation and revenue for both new and product development (NPD), trends act as digital guardians for clients, providing businesses. Seymourpowell has the existing revenue streams.” Contact and forecasting, product design and advice on how to create, monetise, protect ability to forecast and interpret the vital Contact development, 3D structural design and 2D and grow your digital inventory, in order to hit implications of behaviours and work out Jane Nickerson, Chief Operating Officer, graphic design. organisational objectives. future scenarios to give its clients the Withdrawn British Swimming confidence and reassurance they are We are ‘unashamedly commercial’ and are “In creating the official website for the Clipper making the right decision. often asked to employ disruptive tactics to Round The World Yacht Race, Skylab has help move, shape or fundamentally disrupt Seymourpowell is skilled in exploiting ideas successfully delivered a world-class solution markets. We will help you transform and grow, that create real value and always looks to through innovative creative thinking and with revenue generation being at the very Skylab Ltd move clients forward creatively, believing cutting-edge design and technology. The Seymourpowell heart of our thinking. 386A Cooper House, that brilliant new products and experiences website has elevated the Clipper brand and 327 Lillie Road, provided tremendous value for race sponsors. Third Avenue, Manchester come from a clear understanding of Our heritage includes clients such as the London SW6 7NR Clipper’s online presence now sits comfortably M17 1JE the emotional and functional needs BBC, Bank of America, Adidas, Dunlop, SAB Tel: +44 (0)20 7381 6433 alongside some of the biggest sporting brands Tel: +44 (0)161 877 0004 of real people. This is coupled with an Miller, William Hill, the Home Office, Vodafone, in the world.” understanding of what can and cannot be [email protected] Toyota, Tesco, Universal Music, Reuters, [email protected] technically produced, viewed through the www.seymourpowell.com Barclays, FIFA, UEFA and the International William Ward, Chief Executive Officer, Clipper www.studioskylab.com lens of trends and emergent behaviours. Olympic Commitee. Ventures PLC 112 World-class creative talent World-class creative talent 113 Smyle Creative Softroom Smyle designs and delivers memorable, Softroom delivers large-scale international schemes, creative, brand-focused live events and media. primarily in the retail and hospitality sectors.

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Smyle’s rare setup ensures that brands and • Best UK Conference • Citroën Softroom was founded in 1995 and is led by will see a chain of properties opening globally audiences get the experience they deserve, in • Technology & Telecoms Event of the Year • Roche Pharmaceuticals two directors, Christopher Bagot and Oliver over the next few years, with the first 600- the most efficient way. • Automotive Event of the Year • Vodafone Salway. Key projects include the Virgin room property in Asia, Yotel Singapore, • Most Sustainable Event for the Sustainable • YouTube Atlantic Heathrow Clubhouse, Mumbai opening in 2018. In-house teams and equipment provide clients Events Summit • Thomson Reuters Airport CIP Lounges, Westfield London with a unique combination of services, including: Paris-based Unibail-Rodamco is the leading • Red Bull food courts, Yotel hotels and the Sackler 2013 Event Awards listed real-estate company in Europe and the • Event & project management • BBC Worldwide Centre for Arts Education at the Victoria • Production Agency of the Year third-largest in the world, with a 30 billion • Event logistics • Salesforce and Albert Museum. € portfolio that includes 82 shopping centres, • Technical production Business Events Canada - Annual Smyle is proud to be certified by BSI in Recognised internationally, Softroom have out of which 57 receive more than six million • Scenic design & construction Vision Awards ISO 20121 (2012) for sustainable events received many accolades during its career, visits per year each. Unibail-Rodamco • Graphic & digital design • Partner Organisation of the Year management and is also the founder of including the RIBA Stephen Lawrence Prize employed Softroom to advise on the design • Digital & online services Smyle is obviously proud of its awards but the Sustainable Events Summit, which and a ‘Building of the Year’ award from the of the foodservice environments within their • Video production & animation more importantly they show how the company was supported by Mayor of London Boris Royal Fine Arts Commission. retail centres across Europe. • Content creation can consistently provide a fully integrated Johnson. The standard-setting 2,500sqm Virgin This relationship built upon Softroom’s Smyle sets high standards - everyone at Smyle creative solution for equipment, event Atlantic Clubhouse, completed in 2007 to a experience of working with Australian is ambitious for their clients, their projects and management and media. Contact budget of £11m - and repeatedly voted ‘best property developer Westfield’s £1.5-billion themselves. A team ethic embodies everything Contact With a pedigree in creating innovative bespoke airport lounge in the world’ - played a key role ‘black-label’ mall in West London, where they do, they are in it together, professional in live events and the most inspirational guest in defining the reputation of an iconic global Softroom created the centrepiece 6,000sqm, their approach, passionate about what they do, Withdrawn experiences, Smyle’s recent projects include brand, as well as that of Softroom. 1,000 cover cafe court. For Westfield, proactive in their relationships and proud of the the global launch of the BlackBerry Q10 & Z10, Softroom also created the equivalent zone, work they deliver for like-minded clients. A year later in 2008, Softroom began the Intel Sales Summit - an EMEA event for known as the ‘World Food Court,’ of their consulting to hotelier Yotel. Working with Smyle also has extensive in-house equipment, 800 delegates which Smyle has created and retail mall by the Olympic Park in Stratford, local developers, in partnership with local enabling them to cover most set, AV and lighting delivered for Intel over the last eight years and East London, the largest urban shopping Smyle consultant delivery teams, Softroom helped requirements for the events they produce. the World Islamic Economic Forum, a three-day centre in the European Union. The Lockhouse, Mead Lane, to ensure consistency across Yotel’s growing Softroom Ltd event for 1,500 delegates including 18 heads Smyle’s excellence has been recognised within Hertford, Hertfordshire portfolio. It initially worked with the company Another of Australia’s leading property 1-2, 3 Murphy Street, of state. the industry over the years, but most recently SG13 7AX to create an award-winning US$315m, 700- developers sealed the practice’s links to the London SE1 7FP through winning: Other clients include: Tel: +44 (0)1992 535 535 room property in Times Square, New York, country. QIC Global Real Estate instructed Tel: +44 (0)20 3006 9222 • BMW Group that opened in 2011, providing co-ordinated Softroom to design 1,000 cover food 2013 C&IT Excellence Awards [email protected] [email protected] • Cisco design input for all elements of the project. precincts within dominant regional shopping • The Grand Prix - ‘best of the best’ www.smyle.co.uk www.softroom.com • Peugeot The current expansion programme of Yotel centres in both Canberra and Melbourne. • Agency of the Year • Netgear 114 World-class creative talent World-class creative talent 115 Sportsworld Stage One Sportsworld is an event services company, Partner to the world’s most visionary established in 1980. companies.

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Sportsworld provide three core event • Intelligent hospitality programme design Innovation is inherent in virtually every to the London 2012 Olympic cauldron, one services: Hospitality, Sponsor Services and and architecture that delivers against project that Stage One delivers. Working of the most complex pieces of bespoke Bespoke Events. corporate and/or sponsorship objectives across the globe within the events, theatre engineering that we have ever built. and architecture industries, we find ways With over 30 years experience in • Full-service programme operations We also collaborate with architects to realise the creative visions of our clients, hospitality, operations and fast- and implementation and designers from across the world no matter how extreme. turnaround ticket requests for corporate, to manufacture structures such as • Special event production from concept / individuals and concierge services. We Building on our reputation as worldwide Chanel’s Mobile Art Pavilion. Designed by theme development through to execution create market, manage and deliver world- automation experts, we now partner some internationally renowned architect Zaha class hospitality events. Sportsworld have The Sponsor Services team has been of the world’s most visionary companies, Hadid, this touring pavilion visited Hong been officially appointed by the All England Official Partner/Sponsor programme collaborating with them to make their Kong, Tokyo and New York and now resides Lawn Tennis Club (AELTC) for the last 22 management and tour operators at 15 ideas a reality. From engineering Thomas in Paris. Since 2009, we have constructed years to provide official VIP Hospitality Olympic and Winter Games, seven FIFA Heatherwick’s stunning London 2012 each of the Serpentine Gallery summer with top class tickets for the Wimbledon World Cups, seven Commonwealth Games Olympic cauldron; to flying scenery and pavilions: demountable structures that Championships. Sportsworld’s Fairway and official hospitality and tour operators performers over stadia; or developing new have become a highlight of the London art Village is an official VIP hospitality facility at six Rugby World Cups to name but a few. composite panel manufacturing techniques scene and the global architectural calendar. Contact for the event. Contact for architecturally complex structures - Our ability to offer creative understanding, Sportsworld’s Bespoke Events team we have been helping our clients achieve Our Sponsor Services division specialises original thinking, rapid prototyping, manages, implements and executes stunning results for over 25 years. in the design and delivery of international corporate events, no matter how large Withdrawn innovative engineering and diverse hospitality programmes for sponsors or small, all over the world. Events have Over 70 per cent of our business is from manufacturing capabilities means we and corporations at World Cups, Olympic ranged from hosting board members of outside the UK, which led us to establish are ideally placed to respond to unique Games, Commonwealth Games and a company for their AGM in India over offices in Australia, Qatar and the Russian commissions. For the world’s most creative European Championships. four days, to running a programme of Federation. International projects include people, we are the innovative partner who Stage One Creative conferences and gala dinners in Marrakech ceremonies for every Summer and Winter can make their visions come to life like no Services include: Sportsworld Services Ltd Olympic, and Paralympic Games since one else. for more than 300 people, as part of a Hangar 88, Marston Business TUI Sport London Office, Athens in 2004, all of which have used • Strategic consultancy and company incentive scheme. Park, Rudgate Lane, Tockwith, 4th Floor Tuition House, our skills in diverse and unexpected ways knowledge transfer York YO26 7QF 27-37 St George’s Road, - from the 18m-high Cycladic head that • Development and implementation of Wimbledon SW19 4EU rose from a lake for the Athens opening Tel: +44 (0)1423 358001 marketing and brand activations Tel: +44 (0)20 8971 2966 ceremony and the vast flown projection [email protected] www.sportsworld.co.uk surfaces of the Vancouver Winter Games; www.stageone.co.uk 116 World-class creative talent World-class creative talent 117 StartJG tangerine The Multi-Channel Brand AgencyTM. Groundbreaking innovation and design that makes consumers happy and businesses profitable.

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StartJG is an independent, integrated creative work, we focus on designing compelling Since 1989, tangerine has inspired some of The tangerine team was then asked to design that SKT went ahead and opened a agency specialising in brand, environment and service experiences that surprise audiences the world’s most demanding users of design. a set of futuristic models that dramatically permanent store in Seoul. interaction design: we transform brands in a and invite participation. Our work improves customer experience, reinvented the layout and design of a forklift Other clients we are proud to work with multi-channel world. raises brand value and delivers rapid return truck, excavator and wheel-loader. The result Across every discipline, great ideas, brilliantly include: Huawei, Chosun Media, Sindoh, on investment. is a futuristic range of concept vehicles, which Our role is to bring businesses and customers executed, are at the heart of our approach – it’s Toyota, Nikon, LG, Samsung, Cathay have attracted much attention both within the closer together, to give our clients the ideas that differentiate organisations, create We work in insight research, design, design Pacific and Asiana. trade itself but also from the media! These competitive advantage. We do it by delivering value and hit home with customers. strategy and innovation strategy. Our deep models have successfully driven sales and seamless customer experiences – cross- and broad sector experience has brought We’re proud of our international reach, marketing leads for the HHI sales team. channel, cross-media – because today’s benefits to retailers, service providers and and work collaboratively across countries, customers are connected; their whole lives are manufacturers, spanning transportation, SKT Imagine retail stores channels and disciplines. We’re also proud multi-channel. construction, consumer electronics, health of our continued independence – it makes SK Telecom (SKT) is one of South Korea’s and retail. We’ve been in the business for nearly 18 years, us a smart alternative to giant mega-groups largest telecom service providers. They invited originally as two separate companies. Start and networked agencies, and keeps us agile, tangerine has offices in London, Seoul and tangerine to work with them to launch a new was founded as a brand and digital agency in passionate and fun. Porto Alegre. retail offer to customers of products and 1996, and merged with environment specialists services across a wider range than their main Our client list includes some of the world’s Contact Future thinking for HHI JudgeGill in 2007, to form StartJG. subscription service offer. best-known businesses, including Barclays, Contact Hyundai Heavy Industries (HHI) was struggling Today we employ around 200 people, and Samsung, adidas, Fred Perry, Bentley, tangerine created a complete brand strategy to compete and set themselves apart from have offices in London, Manchester, Dubai and Wedgwood, Costa, Virgin, Dubai Airports, Essar, Withdrawn for a new retail identity for SKT. This involved key competitors in the heavy industrial Hong Kong working across Europe, Russia, the Air Asia, Suning, Intel and The Ritz Carlton. coming up with the ‘big idea’ for the retail construction vehicle world market. tangerine Middle East and Asia. Our multi-skilled team has concept, the name of the brand ‘IMAGINE’, We also work with brilliant third-sector was tasked with setting a brand strategy in the expertise in traditional channels and pioneering colour, logo, advertising slogans, brand organisations like Oxfam, Cancer Research trade market (B2B) and also to help set a vision new technologies, and includes creatives, application guidelines, patterns (CMF), staff UK and Comic Relief, and public-sector bodies for the future for HHI that would make them designers, writers, strategists, programmers, StartJG uniforms, store interior and exterior design. and government departments such as the stand out among competitors and change producers and project managers – some of the Unit 4.01, Tea Building, The ‘discover more’ slogan was inspired to tangerine Departments of Health and Work and Pensions. customers perception of the brand. best in the industry. 56 Shoreditch High Street, encourage consumers to engage on new levels Unit 9 Blue Lion Place, We value our relationships with all of them, and London E1 6JJ tangerine worked with HHI to communicate a with SKT products and services offered. 237 Long Lane, London SE1 4PU Our brand work involves delivering relevant have worked with some for a decade or two. Tel: +44 (0)20 7269 0101 strong empowering brand strategy and visual Tel: +44 (0)20 7357 0966 differentiation with exquisite craft. We see Tangerine designed two stores for SKT StartJG Group businesses include ad-agency marketing presence at all its trade activities, environments as the ultimate brand expression, [email protected] ‘Imagine’, for the Korean market. The first was [email protected] Hometown, artist representation agency in Asia. and drive loyalty by building them around they www.startjg.com a ‘pilot’ store which proved so successful www.tangerine.net Breed and Connected Retail, the multi-channel way we want people to feel. In our interaction software technology company. 118 World-class creative talent World-class creative talent 119 The Edge Picture Company Tinopolis Group We open eyes and change minds. Award-winning media producer and distributor in multiple genres, partner of various industries.

2019

May 16

The Edge is a highly focused, specialist British Airways, Emirates Steel, Qatar Tinopolis Group is one of the UK’s leading The company is British Telecom’s appointed Tinopolis also provides consultancy services agency with over 20 years’ experience. We Foundation, Saudi Aramco, Serco, Shell and independent media groups, having produced production partner for Premier League for digital platforms and systems for mobile combine film-making expertise, story- Syngenta, to name a few. and delivered over 50,000 hours of football and Premiership Rugby Union, which and tablet applications, games and digital telling skills and technical knowledge to broadcast and online programming; in factual, ranks as one of the most valuable production campaigns. The best judges of our films are the produce films that look fresh and inspire entertainment, drama, sports and children’s contracts any independent producer has won intended audience, but a bit of recognition Regular clients include: Discovery positive change. genres. The Group distributes content to 170 in recent years. is always nice! We’re pleased to have been Channel, National Geographic Channel, broadcasters in 200 countries. Clients trust us to have great ideas, execute acknowledged as the leading corporate Video Arts has achieved the coveted BBC, HBO, ESPN, Channel 4, Oprah them well and deliver on time. In turn we film production company by the principal Headquartered in Wales, Tinopolis has ISO 9001 quality standard for the Winfrey Network, Scripps Network, create exceptional films, empowering the bodies in our industry. The New York production bases in London, Oxford, Glasgow, 12th successive year, an international Fox Network, MTV, Jaguar, Coca-Cola, client and turning communication plans Festivals International Film Awards have Cardiff, Leeds, Los Angeles and Washington certification held only by 5 percent of Diageo, 25 years with Gillette/Procter & into reality. We do this for businesses and awarded us ‘Production Company of the DC. The group also has offices and British companies. The company serves Gamble, seven years with Toyota and 16 governments all over the world, working hard Year’ for the last seven years, and in the representatives in the Middle East, Singapore, customers in 50 countries and produces years with the Dubai Racing Club. to find the solution, for the right budget and annual survey of our industry - undertaken China and Indonesia. learning content in 40 languages. most importantly for the audience. by Televisual Magazine - we have been Companies in the Group include Sunset+Vine, Pioneer Productions is highly regarded as voted the ‘Peer Poll’ winner by our Our approach always starts with the Firecracker Films, Mentorn Media, Daybreak a producer of blue-chip documentaries and competitors for the last 14 years. Contact Contact question: How can we make this special? Pictures, Pioneer Productions, Fiction factual programming for Discovery Channel We’re committed to supporting employee Factory, Video Arts, Passion Distributions, and National Geographic Channel. It is known We keep our ideas fresh using innovative, engagement practitioners through Tinopolis Interactive, Ffatti Film, BASE for creatively turning applied science and strategic thinking to come up with the best Withdrawn partnerships with Melcrum and The Productions and A. Smith & Co. technology in manufacturing, construction, answer, employing the best talent and the Employee Engagement Task Force - medical sciences and natural phenomena into latest technologies to deliver films that Acknowledged as creative leaders in various providing insight, evidence and advice on a engaging television programming. work for your audience. There’s over 60 genres, Tinopolis-owned companies continue range of engagement topics. We also value of us - a tight-knit team based in London’s to win awards and critical acclaim for their Firecracker Films is renowned as the the part we play representing the UK’s Covent Garden, with a second office in the The Edge Picture output; including 10 Emmy Awards, 16 IDEA innovative producer of high-quality visual- Tinopolis Group creative sector and the voice of the SME, Middle East and production teams across Company Awards, and numerous BAFTAs. style branded content; combining cultural Tinopolis Centre, Park Street, as an active member of the UK Trade & the world. 20-22 Shelton Street, influencers and celebrities from the worlds of Llanelli, Carmarthenshire Investment’s Middle East Task Force. Sunset+Vine produced the London 2012 London WC2H 9JJ design, music, film and fashion with brands SA15 3YE We have an unrivalled track record of Paralympic Games coverage for Channel 4 in We’re passionate. Dedicated. Tel: +44 (0)20 7836 6262 such as Jaguar, Fedex, Nissan, Vodafone, Tel: +44 (0)1554 880 880 working across many industries. Clients the UK (for which Channel 4 won a BAFTA). We love what we do. and Johnnie Walker. include: The Abu Dhabi Urban Planning [email protected] Sunset+Vine is also the host broadcaster of [email protected] Council, Al Khaleej Gas, Arriyadh www.edgepicture.com the Glasgow 2014 Commonwealth Games. www.tinopolis.com Development Authority, BIG Lottery Fund, 120 World-class creative talent World-class creative talent 121 United Visual Artists Universal Design Studio Multi-disciplinary practice, working at the intersections Rich in creativity and intellectual rigour, of sculpture, architecture, performance and installation. Universal makes original, inspiring spaces.

2019

May 16

United Visual Artists (UVA) was founded in · Royal Academy of Arts - UK · Serpentine Universal Design Studio is a London-based number of interiors and façade projects. 2003 by Chris Bird, Matt Clark and Ash Gallery - UK · Victoria & Albert Museum architecture and interior design practice The new KCC shopping mall in Suwon Nehru and now comprises three divisions, - UK · YCAM - Japan · Chalhoub Group - headed up by directors Jason Holley and commissioned by property division Lotte (UVA, Artisan and d3 Technologies), whom Dubai · Wilkinson Eyre Architects - UK. Hannah Carter Owers. Its commissions development is the largest in scale at together form an agile and innovative include boutique hotels, restaurants, 233,000 sqm. Universal was commissioned Artisan was established in 2012 as an creative organisation. Over the last 10 years department stores, galleries and renowned to design the façade, landscaping and industry facing, service-oriented brand that the UVA group has developed and delivered cultural institutions. It strives to work public park for the new shopping mall, focuses on commercial experiential projects. multiple international large-scale creative with forward-thinking brands, both in which is currently under construction Artisan specialises in immersive and spatial and technologically challenging projects. the UK and around the world. Founded in and due to open in late 2014. As a strong art direction and design, utilising light, 2001 by Edward Barber and Jay Osgerby, architectural and retail statement, the United Visual Artists UVA is an art video, kinetics and form. Artisan is where Universal was born in response to the Suwon mall will become the new “centre” practice that uses design processes to the digital and the physical meet. growing demand for their distinctive design for the local area. Universal conceptualises combine a wide range of disciplines, Clients of note include: – Leo Burnett – USA, aesthetic of simplicity and clever use of this as “shifting the gravity” of the area – including sculpture, installation, live Red Hot Chilli Peppers – World Tour, Jay-Z material details in an architectural and pulling people into and around the Lotte performance and architecture. The studio Blueprint III – World Tour, Contact interior design context. Both Barber and development. has an open approach to collaboration, Osgerby have a multi disciplinary design uniting diverse skills to continuously evolve Another key client for Universal is the d3 Technologies develops d3, an integrated background, so the formation of Universal new technologies and materials, which in British luxury fashion label Mulberry, who Contact software toolkit for video, LED and lighting was a natural extension of their expertise. turn suggest new artistic directions. they have been working with since 2008, productions and installations. The d3 While they continue to focus on their Consulting team supports the delivery Withdrawn completing in excess of 125 stores in 24 UVA’s lines of enquiry include the tension eponymous furniture and product design of international entertainment projects, countries. Mulberry is part of the Club 21 between real and synthesised experiences studio, their design thinking underpins the through its partners, such as Broadway empire, a Singapore-based global fashion - the questioning of our relationship with work of Universal. musicals, large-scale video mapping wholesale distribution company that has technology, and the creation of phenomena United Visual Artists installations, stadium-scale concerts and The studio works with some of the best- managed over 250 luxury brands across that transcend the purely physical. In all its Units B&D, 127-129 Great live TV broadcast events. known global brands and creates arresting, 400 international stores since it started work, it aims to distill complexity down to Suffolk St, London SE1 1PP comprehensive environments with in 1972. The flagship store in Singapore Universal Design Studio its essence. Partners of note include: PRG – Global Tel: +44 (0)20 7378 0303 effective commercial purpose. Its clients is a first for the brand and forms part of 37-42 Charlotte Road, VER - Global · Creative Technology - Global Commissioners of note include: 2012 email [email protected] include Mulberry, Stella McCartney, Ace an extensive Asian expansion, all under London EC2A 3PG · XL Video - Global · Hibino Corporation Olympic Delivery Authority - UK,· The www.uva.co.uk Hotel, Fortnum & Mason, Google and Lotte Universal’s creative direction. Tel: +44 (0)20 7033 3881 - Japan · Novatech - Australia · Mediatec - Creators Project - Global · Federation Square Development. It has worked with Lotte Scandanavia · Join Merit – China. www.artisan.co.uk [email protected] - Australia · National Maritime Museum - UK Shopping, a South Korean department www.d3technologies.com store brand for the last eight years on a www.universaldesignstudio.com 122 World-class creative talent World-class creative talent 123 V&A Vision by RP Inspiring creativity. (The Russell Partnership) Specialist within the destinations, resorts, theme parks, venues, attractions and retail sectors.

2019

May 16

The Victoria and Albert Museum, known as The V&A manages a historic building and Vision by RP (The Russell Partnership) million meals in 26 days to athletes, officials, Universities & Education: The the V&A, is the world’s leading museum of diverse collections, and consequently is the UK’s leading strategic consultancy spectators and the media. The Partnership Partnership has an unrivalled reputation art and design. Its collections are unrivalled has extensive expertise in the fields of which specialises within the destinations, is currently providing similar advice to Sochi working internationally with over 200 in their scope and diversity. conservation, collections management, resorts, theme parks, venues, attractions Winter Olympics 2014 and in advanced universities, including the Presidential curatorial knowledge, interpretation and and retail sectors. Established in 1989, discussions with Rio Olympic Games 2016. Academy Moscow, Edinburgh, University The V&A was established in 1852, museum operations. The V&A also plays the company consists of a 50-plus strong of South Australia, University of New following the enormous success of the The Partnership has also been involved a leading role in the field of museum core team of experienced partners and Orleans, Ecole Hoteliere de Lausanne, IMT Great Exhibition the previous year. It was in FIFA World Cups, from South Africa in education and runs an innovative learning practitioners, selected for their diverse and India and University of Peru. founded to make works of art available 2010 to Qatar 2022. It has widely respected programme. In terms of licensing, complimentary industry skills. to all and to inspire British designers and industry skills and experience of delivering The Vision by RP (The Russell merchandising and branding, the V&A is manufacturers. The V&A gained its current The Partnership operates in the food, beverage and hospitality solutions. Partnership) approach is founded on recognised as an innovator and regularly name in 1899 when Queen Victoria laid following sectors: The company is a specialist in contracting practical experience, knowledge of the receives awards for its achievements in the foundation stone for the new wing and working with sponsors and organising leisure, events and global sports market these areas. Leisure: providing specialist market and renamed the Museum in memory Contact committees, host cities, passenger and contemporary consumer research. insight and strategic business support to of her husband, Prince Albert. Since its The V&A draws on its wide-ranging gateways and hospitality markets. It has a destinations, resorts, theme parks, venues, foundation, the V&A has collected and expertise to provide professional advice proven delivery track record with leading attractions and retail. Working with most displayed examples of the best art and and support new museum developments international sporting venues and stadia major leisure groups including Disney, Merlin, design from across the world. It continues and capacity building internationally. It also such as Wembley Stadium, Twickenham, Contact Paramount, Universal Studios, Sentosa to inspire both the general public and provides world-class content through its Wimbledon and Lords. and Gold Reef City. Vision by RP recently creative practitioners. As a new kind of extensive touring exhibition programme. Withdrawn completed a project, evaluating the feasibility Hotels & Retail: working with major hotel museum in the 19th century, the V&A Please contact the V&A to explore how and developing the business plan, for a and conference centre groups such as inspired a number of institutions across Victoria and Albert the Museum’s expertise can support your £2.2bn international tourist destination in the Carlson Rezidor Hotel Group, Marriott Europe and played a key role in the Museum projects and deliver your vision. Dubai - delivering state-of-the-art attractions International, Hilton Hotels, InterContinental development of all applied arts museums. Anaïs Aguerre Head of International Initiatives and creating a year round entertainment Hotels Group, Harrods and Westfield. Today, the V&A is home to 15 UK national area which will make a significant Victoria and Albert Museum, Government & Corporate: delivering The Russell Partnership collections, from fashion and photography contribution to Dubai’s established local South Kensington, London sustainable food solutions to the 17 Cavendish Square, to sculpture and architecture. Its extensive and international tourist offer. SW7 2RL United Nations, the BBC and blue chip London W1G 0PH collections span over 2,000 years of Global Sporting Events: created the food organisations as diverse as Sony, DHL, human creativity in virtually every medium. Tel: +44 (0)20 7942 2336 Tel: +44 (0)20 7665 1888 vision and strategy for the London 2012 Coca-Cola, AMWAJ (Qatar) and Moët & Materials relating to childhood are also [email protected] [email protected] Olympics, the world’s largest peacetime Chandon (California). displayed at the V&A Museum of Childhood www.vam.ac.uk www.visionbyrp.com food operation. It successfully delivered 17 in Bethnal Green. 124 World-class creative talent World-class creative talent 125 WilkinsonEyre Wolff Olins Leading architectural practice with an Helping ambitious leaders change their game international portfolio of award-winning projects. for positive commercial and social impact.

© Craig Sheppard 2019

May © Rob’t Hart Fotografie © Wilkinson Eyre Architects © Christian Richter 16

Our practice is diverse in scale and is currently the 10th tallest building in the Asia and Australasia’ from the Council Wolff Olins was founded in 1965 and is part Experience: We create and direct the nature. We have worked with many of world, and Gardens by the Bay Cooled on Tall Buildings and Urban Habitats and of Diversified Agency Services, a division of ecosystem of connected experiences that Britain’s best-loved museums and cultural Conservatories in Singapore, which has in 2012 the project won the prestigious Omnicom Group Inc. today’s brands have to get right. — institutions, including the Science Museum, become one of the most visited attractions RIBA Lubetkin Prize for best international innovation, service design, user interface Wolff Olins helps ambitious leaders to the Royal Botanic Gardens at Kew, the in the region, with five million visitors in its building. The Cooled Conservatories at design, social media, brand identity. change their game, for positive impact, Museum of London and the Mary Rose first year. The conservatories have become Gardens by the Bay has won numerous both commercial and social. Our offices Change: We guide and equip leaders and Museum in Portsmouth. We have been a national landmark and a benchmark for awards, including ‘Building of the Year’, in London, New York, Dubai and San employees to deliver change. — training, involved in education projects at a range environmental design. World Architecture Festival 2012, and the Francisco work with a diverse range of organisation change, communication, of scales, including innovative all-age RIBA Lubetkin Prize 2013. Sustainable design principles have always international clients, including Orange, design tools. schools, acclaimed further education been inherent in our work, rather than EE, First Direct, Little Sun, London 2012, college facilities, and landmark buildings Our Approach: There’s no formula for becoming a “bolt-on” concern in recent Oxfam, USA Today, GE, Microsoft, Mozilla, for universities, most recently Oxford (the game change. So for each assignment, we years; we focus on how low-energy design Tate, Skype, Smithsonian, Sony, Spotify, Department of Earth Sciences and the build the right team from our four hubs. can become the driver for innovative and Tata and Tate. Bodleian Library) and Exeter (the Forum We add in experts from our ecosystem — inspirational architecture. Our work draws Project). We have developed a track record The Sunday Times and Best Companies the world’s best specialists. Then we shape from the lessons of nature, but is also based in sports and leisure buildings, including the named Wolff Olins as one of the 100 best the project around you. on a celebration of progress and technology. Contact Liverpool Arena – the centrepiece of the small companies to work for in the UK We work for you, by working with Contact 2008 Capital of Culture celebrations – and The idea of “bridging art and science” in 2013, and in the US, Crain’s New York you. Game change is a product of the London 2012 Olympic and Paralympic is as valid for our work today as it was Business voted us one of the Best Places to Withdrawn collaboration. Our style is workshops Basketball Arena. We enjoy an enviable when our practice was established. This Work in 2012. and labs, not presentations. We value the reputation for bridges, including the is the idea of exploring the capabilities Our Offer: We work in the space where journey, as well as the destination. Gateshead Millennium Bridge, Nesciobrug of new technologies and materials whilst brand, design and technology converge in Amsterdam, the Peace Bridge in Derry maintaining an awareness of physical, Impact, impact, impact. We combine — making amazing, useful, valuable new and buildings for transport infrastructure cultural, historical and social contexts. technology, design and brand in everything Wilkinson Eyre things possible. including the Jubilee Line, Crossrail and HS2. we do. We aim to give you the first useful We have received over 260 design awards, Architects Wolff Olins We offer three things. things in days, not months. And we aim We have increasingly been developing our shortlist nominations, including back-to- 33 Bowling Green Lane, 10 Regent’s Wharf, All Saints Purpose: We help our clients define their constantly for the best kind of social overseas portfolio, with major projects back success in the RIBA Stirling Prize London EC1R 0BJ Street, London N1 9RL role in the world, and how to achieve it. — impact. Brands that are good for people in China, Singapore, Australia, Canada, for Architecture, for the Magna Project Tel: +44 (0)20 7608 7900 Tel: +44 (0)20 7713 7733 purpose, proposition, business model, are best for business. the USA and Europe. Successful projects and the Gateshead Millennium Bridge. In [email protected] brand architecture, brand plan. [email protected] completed include the Guangzhou 2011, the Guangzhou International Finance www.wilkinsoneyre.com www.wolffolins.com International Finance Centre in China, which Center was awarded ‘Best Tall Building, 126 World-class creative talent World-class creative talent 127 Wonderful Creative Agency Zaha Hadid Architects Specialists in building brands and growing businesses Transforming the future of urbanism, through strategic integrated marketing. architecture and design.

2019 © Iwan Baan

May 16 Photography by Virgile Simon Bertrand © Hufton + Crow © Iwan Baan

Wonderful Creative Agency (Wonderful) FDI sectors. Most recently, our strategy proposition and kept the Province in front We work at all scales and in all sectors. We works with international brands in developing director, with other colleagues, has of key decision makers across Europe. create transformative cultural, corporate, and executing integrated marketing undertaken a significant piece of work for residential and other spaces that work Using intelligent digital and social campaigns. Taking a results-driven approach the Province of Ontario. in synchronicity with their surroundings. communications packages and hard-copy to every client, Wonderful specialises in Zaha Hadid, founding partner of Zaha The Government of the Province of Ontario collateral we are able to keep the attention the delivery of campaigns and strategies Hadid Architects, was awarded the was looking to make significant advances of these key decision makers, vastly across digital media, website developments, Pritzker Architecture Prize in 2004 and in promoting the region as a global centre improve on traditional scattergun lead- branding and advertising, social media and is internationally known for her built, for financial and professional services generation returns and take a significant mobile channels. theoretical and academic work. excellence. Their strategy was based on the number of appropriate businesses Each of her dynamic and innovative Working with a range of brands across fact that Toronto had recently entered the through different and often challenging projects builds on over 30 years of several continents, Wonderful’s experience top 10 financial services centres across the stages on their route to opening within a revolutionary experimentation and ranges from working with governments and world in a survey carried out by new location. research in the interrelated fields of regions through to global FMCG companies Z/Yen on behalf of the Qatar Financial urbanism, architecture and design. and retailers. Services Authority. Working with senior office partner Patrik © Iwan Baan Wonderful works in partnership with The mandate was to engage with targeted Contact Schumacher, Hadid’s interest is in the Worldwide FDI and Trade Associates to businesses in the financial and professional rigorous interface between architecture, Contact support the inward investment ambitions services across Europe in order to make landscape and geology as the practice of governments, regions and municipalities them aware of the Ontario proposition and Withdrawn integrates natural topography and human- across the globe. As the key marketing to spell out to them the key reasons why they made systems that lead to experimentation partner, Wonderful has enabled many might want to re-locate to Ontario or open with cutting-edge technologies. Such a locations to market themselves more a new division within the Province. The key process often results in unexpected and effectively, reaching out to a global deliverables were new prospects entering the dynamic architectural forms. audience through the news and information Ontario market place, creating jobs, boosting Wonderful Creative Photography by Virgile Simon Bertrand © Hufton + Crow portal www.fdi-trade.com and through knowledge sharing and helping to develop a Agency Ltd Zaha Hadid Architects our strategic locational consultancy and strategically important business cluster. 11 Ashford Road, Maidstone, 10 Bowling Green Lane, communications packages. The project succeeded and over-delivered Kent ME14 5DA London EC1R 0BQ Wonderful’s directors have many years as a result of targeted lead generation Tel: +44 (0)1622 686228 Tel: +44 (0)20 7253 5147 of experience in international trade in the combined with effective marketing [email protected] [email protected] creative marketing, financial services and strategies that understood the Ontario brand www.bewonderful.co.uk www.zaha-hadid.com 128 World-class creative talent World-class creative talent 129

Creative skills index

2019

Creative Industries TaskforceMay members Architecture Advertising/Communications Branding communications Corporate production Creative media Digital Sponsorship Sports marketing Design Branding interiors Commercial Digital & fittings Furniture Industrial Landscape Service Curation Management/Content Event Ceremonies Cultural Digital Experiential attractions visitor & other Museums number Page ADCreative London ● ● ● ● ● ● ● 32 Adjaye Associates ● 33 Adrian Fisher Design ● 34 16 Air Design ● ● ● ● ● ● ● 35 AKQA ● ● ● ● ● ● 36 Allen International ● ● ● 37 BAMM.tv ● ● ● ● 38 Banter Media ● ● ● 39 Barber Osgerby ● 40 BDA Creative ● ● ● ● ● 41 BDP ● 42 Bell ● ● ● ● ● ● ● ● 43 Black Sun ● ● ● ● 44 Brandwave Marketing ● ● ● ● 45 The British Museum ● ● ● ● 46 Brody Associates ● ● ● 47 Withdrawn Brunswick Arts ● ● ● ● 48 The Range Rover Evoque has won Capita ● 49 over 125 awards, including 2012 City ID ● ● ● ● ● ● ● ● 50 World Car Design of the Year. Cogapp ● ● ● ● 51 Crawley Creatures ● ● ● ● 52 CTN Communications ● ● ● ● 53 Dalziel and Pow ● ● 54 Deltatre ● ● ● ● ● 55 130 World-class creative talent World-class creative talent 131 Creative skills index – continued

2019

Creative Industries Creative Industries Taskforce members Architecture Advertising/Communications Branding communications Corporate production Creative media Digital Sponsorship Sports marketing Design Branding interiors Commercial Digital & fittings Furniture Industrial Landscape Service Curation Management/Content Event Ceremonies Cultural Digital Experiential attractions visitor & other Museums number Page TaskforceMay members Architecture Advertising/Communications Branding communications Corporate production Creative media Digital Sponsorship Sports marketing Design Branding interiors Commercial Digital & fittings Furniture Industrial Landscape Service Curation Management/Content Event Ceremonies Cultural Digital Experiential attractions visitor & other Museums number Page Design by Structure ● ● ● 56 Jones Garrard Move ● ● ● 81 Designwerk ● ● ● 57 KBW ● ● ● 82 DrillBoard Worldwide ● ● ● 58 Keith Williams Architects ● 83 ES Global ● 59 16 Kinneir Dufort ● ● 84 Event Communications ● ● ● ● ● 60 Land Design Studio ● ● 85 ExtraMile Communications ● ● 61 Landor Associates ● ● ● ● ● ● ● ● 86 Factorydesign ● ● ● 62 Lumsden ● ● ● 87 Farrells ● 63 Make Architects ● 88 FITCH ● ● ● ● ● ● 64 Malcolm Reading Consultants ● 89 FLUX ● 65 MBA ● ● ● ● ● ● ● ● ● 90 fst Marketing ● ● ● ● ● 66 Metaphor ● ● ● ● ● 91 FutureBrand ● ● ● ● ● ● ● 67 Metaphorm Architects ● 92 Grant Associates ● 68 Morris Hargreaves McIntyre ● ● 93 Graven ● 69 Mother ● ● ● ● ● ● 94 Haley Sharpe Design ● ● ● ● ● 70 Moving Brands ● ● ● 95 Hawkins\Brown ● 71 New Moon ● ● ● ● ● ● ● 96 Heatherwick Studio ● ● Withdrawn72 Pagefield Communications ● ● ● ● ● 97 HH Global ● ● ● 73 Pearson Lloyd Design ● ● ● ● ● ● 98 Holmes and Marchant ● ● ● 74 Pharmiweb Solutions ● ● ● 99 Honour Branding ● 75 Photolink Creative Group ● ● ● ● ● 100 Illustrious Company ● ● ● 76 PinkGreen Creative ● ● ● 101 Industry ● ● ● ● ● ● 77 Populous ● 102 Jane Wentworth Associates ● ● ● ● 78 Priestmangoode ● ● ● ● ● 103 Jason Bruges Studio ● ● 79 Quant Marketing ● ● ● 104 John McAslan ● 80 Rose ● ● ● ● 105 132 World-class creative talent World-class creative talent 133 Creative skills index – continued

2019

Creative Industries Taskforce members Architecture Advertising/Communications Branding communications Corporate production Creative media Digital Sponsorship Sports marketing Design Branding interiors Commercial Digital & fittings Furniture Industrial Landscape Service Curation Management/Content Event Ceremonies Cultural Digital Experiential attractions visitor & other Museums number Page May Saffron ● ● ● ● ● ● 106 Sagittarius Marketing ● ● ● ● 107 SE10 ● ● ● 108 Serious Games International ● ● ● 109 16 Seymourpowell ● 110 Skylab ● ● 111 Smyle Creative ● ● ● ● ● ● 112 Softroom ● ● ● 113 Sportsworld Group ● 114 Stage One ● ● ● 115 StartJG ● ● ● ● ● ● ● ● ● 116 tangerine ● ● ● 117 The Edge Picture Company ● ● ● ● 118 Tinopolis Group ● ● ● ● 119 United Visual Artists ● ● ● ● ● 120 Universal Design Studio ● ● 121 V&A Withdrawn● ● ● ● 122 Vision by RP ● ● 123 IMAX Theater in Glasgow WilkinsonEyre ● 124 at sunset, designed by BDP. © Daniel Davison / Flickr/ Getty Images Wolff Olins ● ● ● ● 125 Wonderful Creative Agency ● ● ● ● ● ● ● ● ● ● ● ● 126 Zaha Hadid Architects ● 127 134 World-class creative talent World-class creative talent 135

Summary Innovation, aesthetics and functionality are the hallmarks of British creativity at its best. But a project will only succeed if it is fit for purpose and engages with its audience. When these elements combine, you get the delight and creative quality embodied in a project like the London 2012 Olympics cauldron. 2019

The Olympic cauldron depicted on the Such results are most successfully cover of this publication aptly sums achieved through close collaboration up British creativity. It is innovative, between all involved in commissioning engaging and highly appropriate for its and creation a project. True purpose. But the comparison with good breakthroughs are born of a shared creative practice need not end there. vision and the marrying of creative talents. But the optimum results May The aim of the cauldron was to combine are achieved when the needs and function with theatre and symbolise a aspirations of people using the space, significant Global Sporting event and product or device are fully met – and this it undoubtedly achieved. The design ideally exceeded. by Heatherwick Studio artfully brought 16 together aesthetics and technology. Its Creativity isn’t purely about objects and creation drew on the complementary interiors. Communication elements such skills of craftsmen and engineers to as branding, advertising and wayfinding contribute to the form and workings are as important in conveying the right of the piece. And by representing each message to visitors and users. The key of the 204 nations participating in thing is that the entire creative package the London 2012 Olympic Games with hangs together consistently so that no its own copper ‘petal’, the cauldron single element jars. displayed acute cultural understanding This publication seeks to give insight on the part of its creators. It was an into how these elements translate on appropriate celebration of people to the world stage in five key areas: coming together for an event renowned cultural developments; transport; internationally for pushing boundaries healthcare; Global Sports; and retail. to achieve top performance. It offers commissioners and investors So it should be with all creative a taste of what British creativity has projects. Innovation, expertise and a achieved outside the confines of the London 2012 Opening Ceremony, The Isles of Wonder, art directed by British rigorous process must be inherent to UK and information of some of the key film director Danny Boyle. achieve the best-possible outcome. players in those sectors. Be it an airport interior, a life-saving Withdrawn The same principles apply equally to medical device or an inspiring other sectors where governments, exhibition, that outcome must do its organisations and commercial clients job in a way that is accessible, engages are looking for a return on significant Contact people and, where appropriate, offers investment into major projects. The a memorable experience. For the client If you would like any further examples here demonstrate that there it needs to also embody value for the information about the Creative are ways to measure that return that Industries Taskforce, please contact investment of time and money involved. Christine Losecaat: go beyond cash to enhance reputation and create delight. christine.losecaat@ uktispecialist.com

+44 (0) 7768 807766

The Great Court at the British Museum designed by Foster + Partners © Punchstock.

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2019

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Published November 2013 by UK Trade & Investment BIS/13/1274 - Creative Industries HVO Taskforce