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Etisalat connects to France-IX platform

Internet exchange France-IX theMiddle East , it makes sense connecting to the platform are has exclusively told Capacity to find interconnection within gaining access to caching and that Middle Eastern giant France to address the European peering services they require to " " "

Etisalat . has signed up to its market , he said Our deal address high data demands , platform for interconnection with Etisalat is just the first added Simon. within process in s its and Marseilles PoPs. , and shows our ability France-IX' new initiative " focusses The deal , which has a capturing the big carriers. on providing operators contract term of one year , With North Africa and the with a reseller programme , in represents a major step for the French Middle East in particular which carriers can sell IP transit company in its bid to secure emerging as markets with a connectivity to other

specific companies more contracts with Middle focus on content services , on the exchange

Eastern and north African Simon noted the importance platform . Simon said it is players in 2013. for carriers in the regions to important for the exchange platform Franck Simon , managing establish connections with the to develop such services " director at France-IX said major CDNs operating in the because big carriers no longer

France' s location ,as one of the market . He noted that some like to strike multiple contracts " closest countries in to countries in North Africa in in a different country . " " North Africa and the Middle particular do not even have a He told Capacity :

East was a major reason why Google cache , which is one of Increasingly we are seeing carriers seek many companies in the regions the major advantages of global contracts and " were interested in connecting to connecting on to an exchange . interconnect companies in such a way the France-IX platform. " We are connected to the that they can act asboth sellers " " When you consider the major CDNs ,including and resellers on the platform. amount of Google Amazon French-speaking , Limelight , and Etisalat was not available to countries in North Africa and Microsoft , and a lot of the carriers comment at this stage.

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IX Reach adds 15 members to France-IX internet J’aime 0 Tw eet 1 exchange RELATED INFO Wednesday 20 February 2013 | 21:30 CET | News UK-based Layer 2 carrier IX Reach, which operates its own MPLS network in the North America France-IX signs 200th customer, Rue du Commerce and Europe, has added over 15 new members to the France-IX internet exchange. IX Reach 18 Feb | France | News offered a free 100MB connection to France-IX for a limited time during which more than 15 France-IX, Top-IX link internet exchange points companies took the opportunity to open up their network into the French hub and have become 9 Oct 2012 | Italy | News the latest members of France-IX. "To bring more than 15 companies to an internet exchange in a period of less than two weeks is almost unheard of", said IX Reach founder and CTO Stephen Easynet connects to France-IX internet exchange Wilcox. France-IX has over 200 members and peak traffic of over 160 Gbps making it one of 3 Sep 2012 | France | News the largest IXPs in France. IX Reach provides capacities ranging from 100 Mbps to multiple 10 France-IX waives fees at Marseille PoP Gbps from any on-net location to France-IX, opening up the country to the rest of Europe and 1 Jun 2012 | France | News North America. France IX launches reseller programme 16 Feb 2012 | France | News Categories: Internet

Companies: France-IX / IX Reach France IX carries over 100 Gbps of traffic 31 Jan 2012 | France | News Countries: France

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IX Reach

Wednesday 20 February 2013

IX Reach, a layer 2 carrier with its own global network, has built on its solid reputation of being a leading Internet Exchange (IX) connection provider after its recent push with its neighbours across the Channel, France-IX.

For a limited time, IX Reach offered a free 100Mb connection into France-IX, the popular Parisian Exchange; more than 15 companies seized the opportunity to open up their network into the French hub and have become the latest France-IX members.

Stephen Wilcox, Founder and CTO of IX Reach commented, “To bring more than 15 companies to an Internet Exchange in a period of less than two weeks is almost unheard of. We feel privileged to work with France-IX and be able to offer this ‘no obligation’ deal and boost France-IX’s name and popularity within the UK marketplace.”

Solène Souquet, marketing manager of France-IX explained, “We’re grateful to be working closely with IX Reach promoting the services of France-IX. Working with a company well known for providing IX connections adds a certain gravitas, and opens up France-IX to companies that otherwise may not have joined.

France-IX has over 200 members and peak traffic of over 160Gbps making it one of the largest IXPs in France. Using IX Reach to provide direct connections to France-IX enables customers broader access through its comprehensive global MPLS Ethernet network.

IX Reach provides capacities ranging from 100Mbps to multiple 10Gbps from any on-net location to France-IX, opening up the country to the rest of Europe and North America.

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Internetinnovation :Operators embrace local traffic exchange to cut costs and boost performance

Chris Drake

Executive summary

ª Internet exchange points IXPs offer a wide range of benefits to network operators ,

including reduced costs , improved traffic performance , greater bandwidth availability and access to more vibrant wholesale markets. ª For large content providers and content-delivery networks CDNs IXPs offer a way

of reducing the volume of traffic they transport over long distances . This helps them lower transit costs and contributes to the improved quality andperformance of online traffic.

ª Over the nextfive years , strong Internet-user growth , improvements in the quality of Internet connectivity and the consumption of new forms of online content will result in new IXPs' being established in regions that have traditionally lacked their own exchange.

ª In order to deliver Internet traffic as close to end-users as possible , large content and CDNs such as and Akamai the establishment of providers , Google , will support

new IXPs . Africa will be a major focus of attention for both companies. ª The expansion of large content providers' and CDNs' presence at IXPs in new regions " "

will produce strong network effects , encouraging ISPs and other network operators to establish a peering presence at the IXP.

ª In countries withfragmented or inadequate IXP infrastructure , network operators

should take a lead in establishing new IXP facilities . Opportunities exist in both emerging and developed markets. ª Operators should collaborate to widely publicize the conditions that need to be present

for a new IXP to succeed . Such initiatives should be targeted at government and regulatory authorities in markets that have been slow to embrace the local IXP concept.

Market status

For network operators , Internet exchange points IXPs can reduce costs , improve traffic increase bandwidth and access to more-vibrant wholesale performance , availability provide

see . . markets ( fig 1 ) For large content providers and content-delivery networks CDNs IXPs reduce the amount traffic these over distances which in turn help of players transport long , helps them lower their transit costs and contributes to the improved quality and performance of online traffic.

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Fig . 1 : Benefits of IXPs

Benefit Description Exchange-based interconnection enables participants to save on technical and management costs by removing or reducing the need to maintain numerous separate

agreements with other network operators IXPs. also enable content to be exchanged

closer to its point of origin ar consumption This. enables network operators to reduce the transit coats they have to pay when routing traffic toIXPs further away.

Network effects The more participants in an IXP , and the more traffic they exchange_ the more attractive it

is for other companies toca-locate at the same exchange . In addition to facilitating traffic

exchange between backbone operators anc!.ISPs , IXPs have attracted other Internet

. players , such as content owners and Cdtis These companies also reduce their need b buy transit from backbone operators. Wholesale competition The IXP afters ISPs more choice of how to route their upstream traffic b the rest of the

Internet This. helps produce a more competitive wholesale transit market. Improved performance Traffic can be exchanged locally_ closer lo the point of origin and the point of " " cansumplian . This reduces the need for trombuning , the process whereby Internet traffic is sent on unnecessarily long and costly routes befogs reaching its final destination. Exchanging locally has positive implications for the performance and speed of local Internet connections and the quality of online content

Market development Local IXPs enable ISPs to reduce the amount they spend on internatianal transit . This means they can lower the cost of Internet access far businesses and consumers while

freeing up resources Mr reinvestment in Internet assets , including infrastructure and services. Bandwidth creation Local IXPs reduce the need to use tang-distance transmission capacity for in-region

traffic . This means that more bandwidth becomes available far local users. Local content Tile presence of an IXP helps encourage more local content development and creates an

incentive FIN hosting services locally , because of lower costs and growth in the number of

local users ,who are able to access online services faster and more cost effectively.

Content delivery In addibon to deploying edge caching technology within local operator networks . large

CDNs such as Akarnai , Go-ogle and Limelight Networks_ maintain caching servers within

or close to major IXPs This. enables them to deliver both locally produced Internet content and content generated by large internatianal providers closer to end-users.

Source : informa Telecoms IS Media

At a global level , the number of IXPs continues to grow to meet rising capacity requirements. " " At the same time ,these key centers of collaboration between network operators are attracting an increasing number of participants ,which are looking to capitalize on the performance and cost-saving benefits . IXPs have therefore become an essential part of the Internet' s ecosystem.

On the one hand , IXPs enable public peering between three or more operators , via a single

" " switch , as an alternative or complement to bilateral private peering. Onthe other hand , " "

IXPs produce strong network effects , attracting an increasingly diverse range of network operators , including content providers , backbone-network operators , ISPs , educational and

bodies and networks CDNs see . 2 . The more government content-delivery ( fig ) participants at an IXP the more fluid and dynamic the market is for traffic exchange.

Fig . 2 : I PX operational model

" Private peering " Public peering

4111 ,4-4110

361

I 41 , Source : Informa Telecoms & Media

Regional spread of IXPs continues The establishment of new IXPs over the past few years reflects the growing demand for online content in specific countries and regions . For example , between 2008 and 2012 several countries " including the Dominican Republic , Haiti , Ghana , Laos , Lithuania , Malawi , Pakistan ,

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SaudiArabia and Serbia " saw the launch of their first IXP . At the same time , IXPs were launched new cities and in a number countries Brazil France in regions of , including , , Germany ,

India , Indonesia , Italy , Russia , South Africa , the UK andthe US . By end-2012 , there were 363 active IXPs globally . However , almost half of these were in Western Europe and North America

( see fig . 3 ).

Fig . 3 : Number of IXPs by region

Western Europe North America

Asia Pacific Developed Eastern Europe Latin America

Asia Pacific Developing

Africa Middle East

0 10 20 30 40 50 60 70 80 90 100

No . of IXPs

Source : Packet Clearing House

' s Furthermore , most of the world largest IXPs " measured according to throughput ( the peak incoming data rate they support ) " continue to be found in North America , Western Europe ,

Japan and Hong Kong ( see fig . 4 ) , despite the steady emergence of IXPs in other countries and regions and the strong growth being experienced by some of them . Other ways of comparing

IXPs include ranking them according to the number of participants . Looked at this way , several emerging-market exchanges make it into the top 10 , including the Moscow Internet Exchange

' and Brazil s PTT.

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. 4 : 25 IXPs number Fig Top global , by of participants

Acronym Name Countriesnegiparticipants Cities Established Number of Maximum Average e . throughput throughput

{ Ghost ( Ghost

1 Egubite Eguinix Exchange US Europe. , , Pans , , 1998 756 1.409 090 Asia Pacific Munich Frankhat Zurich..

Gene. , New York_ Ashburn

Shrginia Chicago .Dallas ,

Loa Angeles , San Jose_ Tokyo Hong Kong. .

Singapore , Sydney

2 jAMS-IX Amsterdam Internet Exchange Netherlands Amsterdam . Haarlem 1997 535 2147 1.388 Schiphol-Rijk 3 ' I3E-CU( German Commercial Internet -Germany Dusseldorf 1995 480 + 2232 1_314 . .

Exchange Hamburg . Munich LINX UK " London 1984 459 1_534 924 Brazil : PTT Me.tro PTT Metro Americana Belo. Horizonte , 2094 402 152 94

. Grande !Brasilia Campine , ,C ,arepinas Curitiba , Fortaleza Fkinanopolis , ,

.Goiania . Londrina , Porto Alegre Recife Rio de , ,

Janeiro , Salvador , Sao Jose

dos Campos . Sao Paula 6 MS K-1X Moscow Internet Exchange Russia Moscow 1995 371 891 465 7 NL-ix Netherlands Internet Exchange Netherlands Aalsmeer Alblasserdam 2092 343 225 220 ,

Atreus , Ar.terdarn

Arnhem ,Ede , UndhoVen

Enschede , Groningen.

Haarlem , Hengelo ,

Hilversum , Maastricht Dude

Meer Pijen. , Rotterdam ,

Schiphol-Rijk , Steenbergen Zuidbrosk ,Zwolle 8 PLIX Polish Internet Exchange Poland 2096 223 273 160 Any2 US Any2 Exchange Los Angeles ;San Jose : 2095 218 250 190

Miami ; Washington DC, ;

Boston Chicago; ; Reston. Va Naw Ydrk 10 France-IX France-IX France Paris 2010 198 171 106 11 liKIX Hong Kong Internet Exchange Hong Kong Hong Kali_ 1995 1185. 250 152 12 TorIX The Toronto Internet Exchange Canada Toronto 1998 189 115 71

13 SIX Seattle Internet Exchange 1997 158145 105 Italy .1J5 _Seattle 14 MIX Internet Exchange _Milan 2900 144 117 71 15 NYIIX New York International Internet US New York 1995 139 232 187 Exchange Switzerland 15 SwissIX Swiss Internet Exchange Zurich 2091 139 36 23 17 JP1X Japan Internet Exchange Japan Tokyo 1997 128 152 101 1B LONAP London Network Access Point UK London 1997 127 19 12 19 LJA-IX Ukrainian Internet Exchange Ukraine Kiew 2090 123 359 197 Network

20 NIX1 National Internet Exchange of India Mumbai Delhi , Chennai.. 2093 118 29 10 India Kolkala

Hyderabad Ahmedabad. 21 VIX ViennaInternet Exchange Austria Vienna 1996 112 195 54 22 NIX._C2 Neutral Internet Exchange of Czech Republic Prague 1996 104 227 127 the Czech Republic 23 European Commercial Internet -Germany Berlin 2093 99 815 49 ECIX --iDusseldorf , , Hamburg Exchange 24 SFINX Service for French Internet France Pads 1995 94 na na Exchange ( 25 SP -IXSaint-Petersburg Internet Russia . Petersburg 2095 92 59 32 Exchange IS Note : Statistics updated in Feb-13

Source. informs, refeoams B An' etl.a

roughly 95 countries now have , Globally , at least one IXP However , 104 countries still do

not have one . North Africa theMiddle IXP , East and Central Asia are notable for having low penetration rates.

Content providers and CDNs expand their IXP presence " "

Pure play CDNs , such as Akamai and Networks and content and Limelight , large providers Amazon distributors , as Google , Netflix , Microsoft Yahoo and Facebook use IXPs to such , , ,

lower the amount of transit they have to buy from tier 1 networks . Using IXPs also supports their ability to deliver content closer to end-users.

Although there is considerable variation in the number and location of IXPs used by CDNs

see . and major content providers ( fig 5 ) , growing international demand for online content

is encouraging these companies to use new IXPs in emerging regions . Given the continent' s

rapid Internet-user growth rates , many large content providers are watching Africa with

interest and anticipate the need to establish a presence at major continental IXPs . Google is the only major content provider and CDN that peers at IXPs in Africa . But Akamai recently announced plans to establish an IXP presence in South Africa.

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Fig . 5 : CDN and content owner presence at global IXPs , by region

" Africa and MiddleEast Asia Pacific Europe Latin America North America

70

60 M"

8?_ 50 40 _mumiii z 30

20

10

Akamai Google Microsoft Limelight Amazon Yahoo Facebook Netflix Networks

Source : Informs Telecoms & Media

In addition to peering with other network operators at IXPs many large CDNs and content providers maintain edge-caching servers within the data centers housing the IXP. The topography of these companies' edge networks or CDNs varies considerably . For example , although Akamai , Google and Netflix deploy edge servers at IXPs they also maintain edge servers within ISP networks and local-access networks . By contrast , Microsoft , Limelight Networks and Amazon operate CDNs that rely either predominately or entirely on edge servers deployed at IXPs.

Market dynamics Focusing simply on the total number of IXPs conceals the fact that many are generally inactive or have only a tiny number of participants . The establishment of an IXP does not guarantee its success as a fully operational center for Internet traffic exchange . The success of new IXPs depends on a range of factors , including the following :

ª The right regulatory environment " several competitive operators , ideally open-access networks and no overly dominant incumbent. ª The right cooperative environment " a constructive working relationship between operators that also compete with one another. IXP ª An agreed location for the new " a large , established data center or a basement or

broom closet in a neutral location , for example. Communications service providers CSPs looking to exchange traffic with one another or with content providers and CDNs need to be aware of the peering policies of potential " partner networks . Most major content providers that peer with other operators have open peering policies. " This means that they generally agree to peer with other operators in a single location without any conditions . Some companies , including Microsoft and Limelight " " Networks say they have selective peering : they are to , policies Although generally willing peer with other operators , they might set certain conditions , such as the need to meet peering partners in multiple locations or to ensure that a minimum traffic volume is exchanged.

Google generally has an open peering policy , subject to a fewbasic technical , commercial and legal requirements . By contrast , Netflix actively peers with networks that have end-users viewing Netflix content . Since extending its operations outside North America , Netflix has s s expanded its peering activities to non-US IXPs including London' LINX , Amsterdam' ' AMSIX Sweden' s NetNod and Brazil s PTT METRO Exchange.

Large networks that need to distribute traffic to multiple locations will typically use several

IXPs . This enables them to keep local traffic within the same region , with positive implications for traffic performance and reduced transit costs . Peering in multiple locations also enables large networks to insure themselves against the possibility of redundancy on specific portions of their networks.

Partnerships between IXPs To provide their network-operator participants with access to a greater number of peering partners , some IXPs have forged partnerships with IXPs in neighboring countries or cities. Large content providers and CDNs have been key supporters of partnerships between IXPs because of the time and cost-effective way these partnerships enable them to establish peering partners with new operators.

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Anexample of a major DCP that has grown thanks to partnerships with neighboring IXPs is the France-DC . The France-DC was launched in 2010 with Akamai and Google as major backers Amazon and founding members . In addition to Akamai and Google , Limelight Networks , ,

Microsoft andFacebook all use the exchange . In October 2012 , the France-DC announced the launch of a 1Gbps interconnection with the TOP-DC in Turin , Italy . This development , s which mirrors an earlier agreement with Luxembourg' LU-CDC , will enable the creation of new peering opportunities for the members of both exchanges . Furthermore , the recent establishment of a France-DC point of presence in Marseille will enable clients to increase the amount of traffic they exchange internationally via various submarine cables that land in

Marseille ( SEACOM , I-ME-WE , TGN Eurasia ).

' Hot potato' vs . ' cold potato' routing " " "

Depending on their priorities , operators can take advantage of either hot potato or cold " potato routing when exchanging network traffic with each other ( see fig . 6 ) . Hot-potato routing , which involves exchanging traffic as close as possible tothe point of origin , is used by operators that want to minimize the cost and responsibility of carrying it between two locations By. contrast , cold-potato routing , which involves keeping traffic on a single network for as long as possible , is used by operators that want to maintain maximum control over their network traffic as it travels to end-users . Cold-potato routing is widely used by content providers and CDNs , which have an interest in ensuring that the performance of their traffic remains high throughout the journey to end-users.

Fig . 6 : ' Hot potato' vs . ' cold potato' routing

' OD

Content owner

Cold-potato routing

End-users

Source : inform Telecoms & Media

Commercial and noncommercial IXPs Most network operators that need to exchange Internet traffic with other networks maintain a . presence at both commercial and noncommercial ( non-profit-making )IXPs However , the reason for this relates less to the actual ownership model and more to factors such as the location , reliability and security of the exchange , as well as the other operators that maintain a peering presence at the exchange . Commercial DCPs areoften run by the same co-location company that houses the exchange . In addition , some network operators " including large content providers and CDNs " use commercial DCPs because of the other services that are available at such facilities . For example , in addition to offering Internet-exchange facilities , " companies such as , Telehouse ,Terremark and Intention operate international carrier neutral " data-center facilities that sell a wide of additional services such as co-location range , , outsourced IT infrastructure and security.

Market development Spread of local IXPs

Over the next five years , Informa expects to see new DCPs being established in regions that have traditionally lacked their own local exchange . Thereare various reasons for this , including strong Internet-user growth rates in emerging markets , improvements in the of Internet and the of new forms of online content. quality connectivity , consumption

Emerging markets that could see the establishment of their first IXP , or additional IXPs , to support rapidly rising Internet-user numbers and traffic volumes include Ecuador , Peru , Iraq ,

Turkey and theCentral Asian republics ( see fig . 7 ).

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Fig . 7 : Countries requiring new or additional IXPs

Lacks an active IXP facility Limited IXP infrastructure *

"Assessment of limited IXP infrastructure is based on an analysis of broadband-subscriber growth rates relative to the number or IXP facilities and participants.

Source . InformaTelecoms & Media

IXP Although emerging markets are poised fora significant increase in activity , developed markets will also experience the launch or expansion of IXPs in cities and regions where

. Internet-traffic growth continues but there are no exchange facilities For example ,as part of its digital strategy for Scotland , the Scottish government has recommended the establishment of a direct link between a Scottish Internet exchange and the AMS-IX in Amsterdam . The move is expected to benefit the country' s online economy and support the government' s ambition to deliver 30Mbps network speed across Scotland by 2020 , in line with EU targets.

The spread of local IXPs to new cities and regions will take different forms . In some cases , this trend will involve an established IXP forging partnerships with IXPs in neighboring cities in order to facilitate traffic exchange between the members of all exchanges . This strategy has already been pursued by the France-1X and, as noted above , will form the basis for the

' expansion of Scotland s Internet-exchange facilities.

The next five to 10 years will also see established IXPs playing an increasing role in helping to launch local IXPs in regions . In October 2012 Amsterdam' s AMS-IX emerging-market , announced an initiative with fiber-optic cable operator SEACOM to establish a local presence in Mombasa , Kenya . The AMS-IX is working with local parties to keep Internet traffic local and reduce the need to route it via major European exchanges . In addition to lowering capacity costs , the initiative should facilitate the flow of content from Europe and the US to southern and eastern Africa . The AMS-IX reportedly plans to develop similar models in other emerging markets.

In addition to launching local branches , established IXPs will also provide technical backing for upstart local IXPs October. 2012 saw the inauguration of the UAE-IXP in Dubai . Initiated by s s the country' regulator and supported by Germany' DE-CIX , the UAE-IXP will reduce latency times up to 80%% and costs for service providers in the Gulf region up to 70%%.

Google and Akamai to support new IXPs

Large content providers and CDNs , such as Google and Akamai will continue to support the establishment of new IXPs over the next few years . This reflects their interest in delivering

Internet traffic as close to end-users as possible . Although they will not specify exact locations , such initiatives are likely to occur in countries , regions and cities where a new IXP has a greater chance of success , including markets with the right regulatory and competitive environments.

Of all regions , Africa will be a major focus of attention for both Google and Akamai as they look to support new IXP initiatives . Along with the Middle East , Africa has been experiencing some of the strongest Internet-subscriber growth rates , with the number of fixed and mobile broadband subscribers growing over 37%% combined in 2011 and 2012 ( compared with 10%%

5%% . in North America and in WesternEurope ) Furthermore, many parts of Africa lack a functioning IXP this requires local Internet traffic to be exchanged at international facilities , with negative implications for cost and performance.

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Google already supports the Network Startup Resource Center , which has backed the establishment of several Internet exchanges in Africa The. NSRC provides equipment , training and other forms of support for new Internet exchanges Meanwhile. , Akamai is looking at how it can support the workof the nonprofit Internet Society ( ISOC ) in Africa in spinning off multiple IXPs simultaneously.

In addition to supporting the establishment of new IXPs large content providers and CDNs will continue to use more IXPs around the world . This process will be gradual and will evolve in response to Internet-traffic-growth trends in specific regions Akamai. has announced plans to follow Google in establishing a presence at one of the African exchanges . Although this might help Akamai meet near-term demand for Internet content in South Africa , it is unlikely to be sufficient to meet long-term demand for online content elsewhere in Africa ( see fig . 8 ). in ) in Google has a presence at three African IXPs ( South Africa , Nigeria and Kenya , addition to operating caching servers with ISPs in many more locations . It is likely that Akamai and other

CDNs content providers will use growing African IXPs , such as those in Nigeria , Kenya , Egypt , Tanzania , Angola and Uganda.

Fig . 8 : Google and Akamai to expand Africa IXP presence

Present at local IXP Likely to start using IXP withinnext live years

Google Akamai

11M "

Source : Informa Telecoms & Media

In addition to benefiting the IXP participants with reduced transit costs and improved performance for their network traffic , the presence of content providers at local exchanges has the potential to stimulate content consumption . For example , the establishment of the Kenya IXP KIXP in the early 2000s subsequently encouraged Google to start providing its content

in . All from local servers Kenya Google traffic ( including mail , maps , searches , applications and documents now the KIXP with ISPs for local traffic and with ) goes through paying only Google paying for the network capacity between Kenya and the US.

Conclusions and recommendations Conclusions

Content providers and CDNs will seek to harness the benefits of IXPs

Given their importance to traffic delivery and distribution strategies , large content providers and CDNs will steadily expand their use of IXPs worldwide . As the amount of Internet traffic they need to exchange with other networks grows , content providers and CDNs will seek to harness the various benefits of IXPs . CDNs will also increase their use of IXPs as locations for caching online content and storing it closer to end-users.

Content providers and CDNs will support the launch of new local IXPs

Large content distributors , such as Google and Akamai , will continue to support the establishment of new IXPs . they will not exact locations such initiatives are Although specify , more likely to occur in markets with the right regulatory and cooperative environments . Of all regions , Africa will be a major region of focus for both Google and Akamai as they look to support new IXP initiatives.

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Content-providerand CDN use of IXPs will create network effects The expansion of content providers' and CDNs' use of IXPs in new regions will produce " network effects " ISPs and other network establish a strong , encouraging operators to peering presence at the IXP . The presence of content providers at local exchanges also has the potential to increase content consumption.

Many countries and regions will lack or remain far from an IXP

Despite their proliferation , almost half of all IXPs are in Western Europe and North America.

Even looking ahead to the next 10 years , many countries and regions will continue to lack or remain far from any IXP with obstacles to the establishment of new IXPs including a lack of liberalization telecoms-market , limited competition and a poor awareness of the benefits of local traffic exchange.

Recommendations Use IXPs for both traffic exchange and content caching Content providers and CDNs with rising traffic volumes should use IXPs as part of a wider " infrastructure strategy " that includes both local traffic exchange and the use of edge-caching technology . Such strategies have considerable potential to help IXP participants reduce their distribution and delivery costs while improving the performance of their online services.

Established IXPs should support upstart IXPs in emerging markets

In supporting initiatives to launch new IXPs in emerging-market regions , Amsterdam' AMS-IX and Germany' s DE-CIX have set a precedent that could be replicated by other established IXPs . IXPs in Europe and North America in particular should explore collaborative opportunities with othernetwork operators to introduce IXP facilities in Africa , Central Asia , the Middle East and Latin America.

Encourage IXP competition and growth in developed markets In countries with IXP infrastructure CDNs and content fragmented or inadequate , providers

. s should take the lead in establishing new IXP facilities The France-DC , now France' largest IXP was the product of an initiative involving Google and Akamai . There is considerable potential for similar initiatives to be replicated in other developed countries , including the UK , the US , France and Germany.

Collaborate to promote and publicize the benefits of local IXPs Content providers and CDNs should collaborate with ISPs and established IXPs to promote and publicize the benefits of local IXPs . They should also collaborate to widely publicize the conditions that need to be present in order for a new IXP to succeed . Such initiatives should be targeted at government and regulatory authorities in markets that have been slow to embrace the local-IXP concept.

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Casestudy : Cloud computing transforms Amazon into a digital giant

Chris Drake

Executive summary

ª Amazon sizable s has become a player in the Internet' evolving ecosystem , in part

because of the growth of its cloud-computing and content-delivery business division ,

Amazon Web Services ( AWS ). ª AWS has hundreds of thousands of customers in 190 countries using its " "

. cloudcomputing and content-delivery-network ( CDN ) services They include new media " " companies , such as Netflix , Instagram , Pinterest and Spotify and traditional

businesses , such as Shell Oil , News International and Samsung . AWS' cloud and CDN Amazon Amazon.com infrastructure also support key retail offerings , including and the Kindle Fire. ª Amazon operates an extensive international IP backbone , which connects the

company' s multiple data centers and peering locations . The IP backbone is shared by Amazon' Amazon.com. AWS and s retail business , ª Amazon' s CDN business is supported by an international network of edge locations ,

deployed within major data centers . This helps AWS reduce its Internet transit costs quality and improve the and performance of its customers' traffic , one of which is Amazon.com. ª Amazon lacks the sort of edge-caching strategy with ISPs that is being pursued by other

major content providers , including Google , Facebook and Netflix.

ª As Amazon expands its own online-content business ,including growing as a provider ways of online video , it will need to explore new of supporting high-quality and

cost-effective delivery . This might involve the development of new commercial and technological partnerships with ISPs.

ª As AWS looks to expand its cloud and CDN business , it should establish data-center

operations and caching capabilities in markets such as Russia , India and Africa to capitalize on emerging growth opportunities.

Overview

Amazon sizable s has become a player in the Internet' evolving ecosystem , thanks largely Amazon to the growth of its cloud-computing and content-delivery business division , Web

. A wholly Amazon.com Services ( AWS ) owned business division of Inc. , AWS specializes in providing cloud-computing and content-delivery services to enterprise , government and

. Amazon business customers To support the rapid growth of AWS over the past six years , has developed an extensive Internet presence based on an international IP backbone and a network ofdata centers , edge caches and peering arrangements This. has helped transform Amazon into a sizable player in the Internet' s evolving ecosystem.

AWS offers more than 30 different services , the most important of which are the following :

Amazon Elastic Compute Cloud ( EC2 ) " Launched in August 2006 , EC2 enables users

to rent virtual computers , on demand , on which they can run their own computer applications or even their entire infrastructure. Amazon S3 " a , ( Simple Storage Service ) cloud-based online storage service first launched in the US in March 2006 and in Europe in November 2007. Amazon " in Amazon CloudFront Launched November 2008 , CloudFront is a

" " commercial CDN service that employs a pay as you use model . Amazon CloudFront Amazon-owned Amazon.com also delivers digital assets , including the websites. Amazon Route 53 ( Route 53 ) " Launched in December 2010 , Route 53 is a scalable and

SLA-backed domain-name service ( DNS ) that enables customers to route their users to both AWS and non-AWS infrastructure. AWS provides its cloud and content-delivery services to hundreds of thousands of customers in 190 countries around the world , including more than 20 ,000 CloudFront CDN customers

. 1 ( see fig ).

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Website: http://www.informatm.com/telemmarkets

Fig . 1 : Selected AWS customers

Customer Type Services used Amazon_com ' Amazon Amazon The world s largest online retailer Uses 53 to back up the majority of its Oracle databases . ClcudFront is also used for website and orline-canlent delivery. Guardian News & .Fighctaher of national UK newspapers Uses Amazon EC2 far its Apple i Phone application and the Guardian Media the Guardian and the Observer News & Media Content AP I. Amazon IMDb Internel.Movie Online provider of movie , TV and Uses CloudFront to host search data for the !MEN ]magic-search Amazon Database celebrity cantent feature . Also uses OloudFront to host the latest movie trailers. inhume Provider of information-based pre Aids Upgraded SAP environment by archiving historical data with AWS. Amazon services and events for businesses , Virtual Private Cloud is used to establish the connactian between academics and individuals the SAP environment and AWS_ It enables SAP to interact with AWS as it would any traditional server.

instagram Free photo-sharing arid social network ; Uses Amazon 53 and Amazon EC2 to power its photo-sharing and Nought by Facebook in Sep-12 storage 58P ice. Kindle Fire Mini tablet-computer version of Uses Amazon 53 laud-storage platform to pri Tviiiie users with free

Amazon_com' s Kindle e-hook reader storage for Their music , video . photographic and other types of digital content

Lionsgate Gabel entertainment corporation that Uses Amazon 33 . Amazon EC2 and Amazon Elastic Block Store to

produces featUre Films and ti318ViSklil reduce costs . increase flexibility improve. security , reduce the amount of shows time it lakes to deploy Infrattrudwe and simplify backup and

procedures delarap : vary NASA' s Amazon EC2-Amazon Amazon Jet Propulsion NASA center for the robotic exploration Uses Elastic Load Balancing . Route 53 Amazon Laboratory of space ( far DNS management and CloudFront to stream the images and video associated with the !ending of Mars raver Curiosity.

Nasdaq QMX Securities-exchange firm Amazon 53 is used to power NASDAQ' s Market Replay product , which

enables customers to quickly access historical stock-price information . In

September 2012 . AWS also launched alongside, Nasdaq , FirrOloud , a cloud service specifically designed for financial-services firms. Nelllix Provides an-demand streaming Internet Uses Amazon' s EC2 and Amazon53 for the trarrscoding and storage of

cantenl in several American and its library of streaming video content . Alma uses AWS for other beck-office

ELM-Wean countries Also. provides and front-office systems. flatrale DVD mailings in the US Amazon Newsweek Media publication pravi.ding °Nine news sonline presence incorporates EC2 , Amman coverage Amazon Relational Database Service and the Amazon CtisuctFront CDN service. Amazon Amazon Amazon PBS ( Public Nonprofit corporation offering television PB5 Interactive uses EC2 , 53 and the

Broadcasting Service ) and online content to American ClourIFront CDN to deliver content to PBS- mobile apps for the Apple audiences Phone and iPad . Finterest Pinboard-style social photo-shalt 1g Uses Amazon 53 to stare the photos end videos that its miller%% of users

wobble have uploaded Also. uses Amazon EC2 server capacity.

Spiagethr Germain psovitiiiTof TV and orijors Uses Amazon EC2 . Amazon Simple Queue Service_ Amazon CiaudFront

content Amazon 51 . and Amazon Elastic Block Store to power its online TV- and video-strearning services. Sprilily Swedish music-streaming service Spotty created Python-based back-end systems to Interact with its huge Amazon Amazon volume at content in 53_ Inaddition , ClaudFmnt delivers

the Spolify application end sclhvare updates to users . Amazon ildretmaster North American e-curnmerce site for EC2 is used to power Trcketmaster' s Plicemaster application- , a ticket sales and distribution Web-based taut designed to optimize live-oven ticket pricing.

[ inlayer AnglairCsitch firm providing a variety or Linilavers eScience program . which aims to promote the use of public Amazon products , such as food . cleaning and data for the benefit or biology and informatics research , reties on health and wall-being EG2..Amazan RDS andArnazon SR

. :ibhibriba Telecoms & Med a

Strategic goals Amazon' s extensive Internet peering , caching and data-center capabilities are designed to support several strategic objectives :

ª To distribute and deliver the digital content of Amazon group companies costeffectively and with high performance. ª To distribute and deliver the digital contentof AWS' customers cost-effectively and with high performance. ª To enable AWS customers to run their own services and applications " in the cloud " cost-effectively and reliably. Central to AWS' strategy as a cloud and CDN service provider is its belief that services should " be available on-demand , for self-deployment , and should be charged according to pay as "

see . . you use principles ( fig 2 ) The emphasis on scalability means customers can increase their computing power , online storage and content delivery in line with rising demand . It also means ensuring that customers can reduce their use of those services as demand recedes.

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Fig . 2 : Principles underpinning AWS' strategy

No upfront Capital expense =11 Scaling Compute Monitoring Backup Storage Work flow DNS Load balancing Security Database Networking CDN Messaging Easily scale Improve agility and up and down time-to-market

Source . Amazon Web Services

Business model To its business AWS an international IP-backbone network support cloud-computing , operates that extends to the US Brazil Japan and Australia AWS'. , , Europe , , Singapore global

" " cloudcomputing infrastructure is organized according to nine regions , each of which has its own Amazon Amazon data-center hub , from which services such as EC2 and S3 are offered ( see fig . 3 ).

Fig . 3 : AWS regions

Number of availability zones AWS GovCloud EU Asia Pacific

US . freland 2007 Tokyo 2011 ( ) 2011 ( )

rti.art

Sao Paulo Asia Pacific

Sao Paulo 2011: USI East ( ) Sydney 2012 Northern Virginia ). MOB Asia Pacific US West ( Singapore 2010 : ( Northern California ) 2009 US West

: ( Oregon ) 2011

Source : frIfoUria Telecom &Media

" "

zones . . AWS subdivides each of its nine regions into two or more availability ( see fig 3 ) Each zone AZ availability ( ) is a distinct location that is designed to withstand the possibility of failure within AZs . In order to ensure their all of AWS' AZs over neighboring resiliency , operate separate tier 1 networks . They also use different electricity grids , different flood plains and different seismic zones . AZs are made up of at least one data center.

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Inaddition to its andAZs AWS an international network of " regions , operates 35 edge " Amazon' s locations , which support the delivery of CloudFront and Route 53 services ( see fig.

4 . location consists one more servers which enable AWS to deliver ) An edge of or caching , its customers' content closer to end-users . In addition to improving traffic performance , the use of edge caches enables AWS to reduce the amount of Internet traffic it carries and therefore the amount of transit it has to buy from tier 1 carriers.

Fig . 4 :AWS Edge Locations

WesternEurope

Amsterdam , the Netherlands ( 2 )

Dublin , Ireland 2 Frankfurt , Germany ( )

London England, ( 2 )

Madrid Spain,

Milan , Italy

Paris , France 2 ( )

Stockholm Sweden,

North America Asia Pacific Ashburn , VA (2 )

Hong Kong China, 2 DaIlasiFort Worth TX, ( )

Osaka , Japan Hayward CA, 2 Singapore ( ) Jacksonville , FL

Sydney Australia, , Los Angeles CA ( 2 ) Tokyo , 2 Miami Japan ( ) . FL Latin America 01 New York NY, 3 ) Brazil ( Sao Paulo ,

Newark . NJ

Palo Alto CA,

San Jose , CA

Seattle WA, South Bend IN ,

St Louis. , MO

Note :Some cities have two or more edge locations.

Source Informa. Telecom & Media

AWS does where locations other than name which not publically say its edge are , to the city in they can be found . However , Informa understands that the majority , if not all , of them are within and facilities rather than within local ISP networks. deployed public private peering ,

Google and Akamai , on the other hand , use data centers to house their edge infrastructure but also deploy caching servers within local ISP networks.

In order to transport anddeliver traffic associated with its cloud and content-delivery businesses , AWS makes use of various public and private Internet-exchange facilities around the world ( see fig . 5 ) . Using these facilities enables the company to peer directly with other network operators and exchange Internet traffic with them.

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Fig . 5 : AWS public and private exchange points

Public Floral America south America AsiaPacific CoreSile - Any2 Los Angeles Ti3rrerriark " NAP do Brasil Equinix Hang Kong Equinix Ashburn PTTIvIETRO Sao Paula Equinix Singapore Equinix Chic-ago Equinix Sydney

Equinix Dallas Europe . the Middle East and Africa Equinix Tokyo 5quinix Los Angeles Amsterdarn Internet Exchange PIPE Networks Sydney

AMS.Gerrnan Equinix New York Commercial Internet Singapore Internet Exchange ( SOX ) Exchange DE-OIX Palo Arta Paris SOX Equinix Equinix Singapore Open eXchange ( ) Equinix an Jose Spain Internet Exchange E6raKiri4. Equinix Seattle Internet Neutral Exchange IMEX Ireland Equinix Vienna VA France-IX , Seattle Internet SIX Landon Internet LINX exchange ( ) Exchange Telx Atlanta London Network Access Point LONAP New York Milan Internet Exchange (MIX NAP of the Americas NOTA Miami tilelNocl . New York International Internet eXchange NYix Private North America South America Asia Pacific

421 West Church St. , Jacksonville , FL Terremark Brazil Equinix Hang Kong CoraSite New York TIVIT Sao Paulo Equinix Singapore Equinix Ashburn Equinix Sydney

Equinix Dallas Europe . the Middle East and Africa Equinix Tokyo Equinix Los Angeles Equinix Paris Global Switch Sinaa pore

Equinix New York ELI Nehvorks ( Global Voice . TeleparkLiairqa Building . Osaka Equinix Newark InterXtan Amsterdam 5 Schiphol Rijk Equinix Palo Alta InterXian Frankfurt 13 Equinix San Jose InterXian Stockholm Kista Equinix St Louis Servecentric Dublin

Equinix Vienna , VA TalsailyGroup Amsterdam 2 ( South East ) Fisher Plaza Seattle TelecillyGroup Frankfurt putleutstrassej TarteMark Miami TalsailyGroup London (Sovereign

House ) Union Sliation South Bend TelecityGroup Paris Condorcet

Westin Building Seattle Telehause Landon Dooklands West )

Source_ Informa Tel scorns & il.fecVe

In addition to using public and private peering facilities to exchange Internet traffic with other network operators , many of these same facilities host AWS' cloud-computing data centers and

. Amazon edge location servers For example , the technology uses to provide cloud services in its recently launched Sydney region is hosted by Sydney' s Equinix SYD3 and Global Switch data centers . Before the launch of its AWS maintained an location in s Sydney region , edge Equinix'

Sydney facility ( for providing its CloudFront and Route 53 services ).

When deciding where to expand its business and infrastructure internationally , AWS takes a mixture of factors into account , including customer demands and global online-consumption trends . For example , although AWS had already been providing cloud services to Australian enterprise customers for several years , growing regional demand led the company to launch a new Sydney region in November 2012 . At the time of launch , AWS had more than 10 ,000

Australian customers Also. influencing its decision to launch a new Sydney region was the growing number of requests from international AWS customers serving customers in the region.

Results

There is no single way of measuring the size of Amazon' s cloud services and CDN business. A study published by Deepfield Networks in April 2012 found that AWS contributes to just over 1%% of all consumer Internet traffic in the US . This canbe understood as an especially Amazon large figure , given that , unlike Google , does not typically host large volumes of video content.

" " In November 2012 AWS announced that the number of files or objects supported by its S3

. . online storage service had reached 1.3 trillion ( see fig 6 ) As the company noted , this equated to 142 objects for every person on the planet , or 3.3 objects for every star in the galaxy . At the time ofits announcement , AWS added that the object count was growing by up to 3.5 billion objects a day , or about 40 ,000 new objects per second.

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Amazon Fig . 6 :Files or ' objects' in S3

1 ,400 1 ,300

1 ,200

1 ,000 762

.17 800

a 600

400 255 200 13 38 11 110"W. 2006 2007 2008 2009 2010 2011 Nov-12

Note :Figures refer to end of period.

Source : Informs Telecoms & Media

However its size in traffic terms Amazon' s cloud and CDN businesses stillaccount , despite , Amazon see . . for a small share of group revenues ( fig 7 ) In 2012 reported US$2.52 billion in " " revenues other which includes AWS . this was over 59%% for its segment , Although up yearon-year , it amounted to less than 5%% of total revenue.

Amazon . : Fig 7 group revenue , by segment

Media ( includes sale of books music, , movies video, games and consoles , software and digital downloads

. Electronics and other general merchandise ( includes sale of other retail goods including computers and digital devices ) includeskrazon Other Web Services as, well as income from marketing and promotional activities other, seller sites ,

and co-branded credit cards )

70

) 60 "

50 "

US$ ( 40 "

30 "

revenue 20 "

Group 10 " I 2009 2010 2011 2012

Source : Intomta Telecoms & Media

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Amazon Fig . 8 : Internet-infrastructure SWOT

Strengths

" Operates an extensive international network of Internet "Data-center and caching infrastructure is notably lacking

peering caching, and data-center capabilities in Europe , in major emerging markets including, Russia India, and North and South America and Asia Pacific. Africa. " " AWS is one of the leading providers of cloud services , Lacks the sort of edge-caching strategy with iSPs being

with hundreds of thousands of customers using its pursued by other major content providers , including

cloud-computing and content-delivery services. Google Facebook. and Netflix. " The use of availability zones with separate tier 1 network " Several separate incidents in 2012 exposed the fallibility

operators and electricity suppliers helps support the of AWS' cloud platform and backup facilities , resulting in resilience and reliability of AVVS' cloud-services negative publicity for the company. business.

Opporturuties Threats

" Size and extensive customer base puts it in good shape " Growing competitors include Microsoft and Google to generate confidence in the benefits of cloud-based which has launched its own cloud-based and CDN services. service portfolio. " Sucressful launch of Brazilian data-center operations " Danger that AWS could experience a loss of confidence and caching capabilities can be replicated in other in its cloud-service capabilities and could even lose emerging markets. customers in the event of failures of its cloud platform. " " Potential to develop new commercial and technological In emerging markets AWS, risks falling behind other partnerships with local access providers for online leading providers in the cloud-services industry. content delivery.

Source : informa Telecoms & Media

Conclusions and recommendations Conclusions ª The growth of AWS' cloud and content-delivery businesses will coincide with the continued of the s data-center and expansion company' , peering caching

infrastructure . Similarly , the amount of Internet traffic AWS handles will also increase. ª Although AWS will continue to account for a small proportion of Amazon' s group

revenue , income from the sale of cloud and content-delivery services will grow in

absolute terms . AWS should remain one of Despite growing competition , the largest cloud-service providers for at least the next five years. ª AWS will continue to grow as the main cloud-service partner and content-delivery for other Amazon businesses Amazon' s online-commerce business. provider , including As Amazon expands its role as a provider of popular consumer content " including online video " there is potential for AWS to benefit. ª As Amazon expands its own online-content business and grows as a provider of online will video , it need to explore new ways of supporting high-quality and cost-effective

delivery . This might involve the development of new commercial and technological partnerships with local access providers. Recommendations ª In addition to using Internet exchange points IXPs as part of its international Amazon Internet-traffic-peering operations , should support the establishment and development of IXPs in markets where it anticipates potential traffic growth. ª Amazon should explore new partnership opportunities with local access providers to find new and more-effective ways of optimizing network resources and

trafficdelivery techniques . Partnerships such as these will be especially important in mobile network environments and in markets with scare network resources. such as AWS lacks a in ª Unlike competitors Google , presence rapidly expanding

developing markets . AWS should therefore establish data-center operations and

caching capabilities in markets such as Russia , India and Africa to capitalize on emerging growth opportunities. ª AWS should leverage its size and extensive customer base to increase confidence in the

benefits of cloud-based services . The company should also widely publicize the work it is doing to boost the resilience and reliability of its cloud platform.

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France-IX supports the development of African IXPs Search Like 2 Tw eet Sharre March 2013 Issue

European internet exchange France-IX is contributing to the AXIS project, with the goal of creating an African internet exchange system consisting of internet exchange points (IXPs) in 33 countries.

The Paris based IX is contributing to the project, which was launched by the African Union and implemented by the Internet Society, by providing technical expertise at several business and technical training sessions on how to setup an IXP.

The move comes as less than a third of African countries own an IXP, and takes into consideration the positive impact such local infrastructure can have on the development of the internet.

Africa has been experiencing a boom in the internet sector through subsea cable connectivity from Europe and Asia, but is now facing the challenge of extending terrestrial cables to link across the continent. As a result some local African traffic is still Featured Articles exchanged outside of the region. Latest Articles:

The AXIS project aims to develop access to the internet in Africa while enhancing quality Open Garden: Moving to Hyper- of service and decreasing costs by enabling more local traffic to remain on the continent. connectivity

Franck Simon, MD of France-IX, completed an initial training session in Guinea in October Connected Cars: Are Operators 2012 and will return to Conakry from April 8 to April 12 to help establish the first Guinean Prepared for what Tomorrow internet exchange point. Brings?

Simon boasts 15 years of experience in WAN networks and in the development of Self Organizing Network (SON) - internet exchange points. He will share his knowledge with a group consisting of local Going Beyond Automation operators and internet regulators. Mobile Development and France-IX believes that by establishing national exchange points built on a reliable model, Intelligence (MDI): Harnessing the but adapted to local specifics, Africa will improve access to the internet and generate Power of Data cost savings. These benefits will be enabled by keeping local traffic inside the continent and developing new high quality services. IP Messaging: From Message to Communication

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ZONES POPPING UP IN MARSEILLE CONNECT WITH US Published on 22nd May 2013 by Penny Jones SIGN IN Create MyDCD IT Optimization Username: account Cloud Computing When IX Reach in the UK offered free 100Mb connections into France-IX’s exchange in Paris in February, France-IX expected a small response. But Sign Up Energy Efficiency more than 15 companies in two weeks accepted the offer and opened up in Password: Critical Power the French hub, highlighting the cross-channel demand that is now entering the market. GO Cooling Forgotten Password? Uptime & Availability Stephen Wilcox, founder and CTO of IX Reach, said such demand for an internet exchange was almost unheard of. Metrics & Standards The attraction maybe obvious, with the IX Reach offer being a “no JOIN US AT Modular Data obligation“ deal. And it seemed to pay off – at least for France-IX, which Centers currently had a clear agenda to get more international traffic stopping off in Governance & France. REGIONS Regulations The managing director of the non-profit France-IX, Franck Simon, made no Cabling & Networks qualms about the end goal when I spoke to him recently that since Company News launching as a new breed of neutral point in 2010,. He said the exchange, which operates out of Telehouse and Interexion data centers in Paris and Project News the Iliad Datacenter 2 in Ile-de-France and now out Marseille, form the SFR Colocation & Hosting Netcenter, wants to make France the center of the world – at least in terms of communications – and he wants to do that fast. (See the full location DCIM guide for France-IX below.)

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“In June 2010 we created this IX point. We only had small exchanges in France before this. Our idea was to aggregate this entire exchange with them – this gave us a strong footprint in the beginning,” Simon said. “After only a few months we had a large footprint deployed – we developed eight PoPs (Points of Presence) in Paris, a PoP in Marseille, and managed to become the biggest Internet Exchange France ever made.” “We managed to aggregate other French exchanges into our PoPs and we now have 210 members connected to our exchange, and we are going up to 200Gb of traffic. We are now in the mind set to open new PoPs in Paris or other parts of France.” BLOGS view all

While most of its footprint so far is in Paris, Simon believes Marseille will be a Not every data centre can be an Apple or key component of France-IX’s global success. “Marseille is the launch pad for a Google all the submarine cables coming in from Asia, Africa and the Middle East. And by Ed Jones on 03 Jun 2013 12:00 BST while Paris has all the technical data centers, most of the managed operators Read More... are actually in Marseille. We are currently growing the number of members

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and traffic to the area. Today we have existing cables but the players are PHOTO TOUR: Inside Equinix' latest Silicon coming from the Middle East or Africa – these were already using these Valley data center cables but they never stopped here before. Now we are doing all we can to by Yevgeniy Sverdlik on 28 May 2013 21:17 make sure the traffic stops in Marseille.” BST Simon is always on the road, meeting with companies in Africa and the Read More... Middle East, listening to calls for cheaper connectivity into Europe. Marseille is the closest point to Africa and the Middle East where submarine cables FEATURES view all meet and he believes, with most players in these countries more interested in pushing communications out than getting them in, Marseille will become Big data revolution an obvious choice. “Why go outside and cross half of the world – it should Read More... be optimized to be as close as possible to the source, and the closet option is Marseille.” DCIM: Nostalgia for the mainframe Read More... Simon believes that in the next few months, France-IX will reach critical mass in Marseille, and could be forced to think about expanding operations in the 24 hours in Silicon Valley region. Read More... But the market needs to be educated – that is why the IX Reach promotion was so successful. With 70% of its members currently coming from France, Simon’s main challenge seems to be around PR. “We expect the ratio of French to global customers will be 50/50 in a year’s time. But we realise that if we want to grow and catch more members, we need visibility. This is also another good aspect of the Marseille PoP – it captures the interest of the Middle East and Africa, and helps put us on a world stage.” WHITEPAPERS view all

23 Thursday, May. 2013 Tips for efficient consolidation by on 23 May 2013 14:30 BST Read More...

20 Monday, May. 2013 Global data centre risk index 2013 by Cushman & Wakefield, Source8 and hurleypalmerflatt on 20 May 2013 14:13 BST Read More...

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France-IX sponsors Africa internet traffic probes

French intemet exchange operator than 2 ,900 active probes around the sector through subsea cable France-DC has PoPs in Paris and

France-IX issponsoring eight probes world , and the number is growing. connectivity from and Asia , but Europe Marseilles , the latter being the closest to improve the quality and granularity France-DC is also providing technical is now facing the challenge of for African ISPs who want to reach of s insight into African intemet traffic expertise to the African Union' AXIS extending terrestrial cables to link across the Europe quickly.

The data collected by the probes project now being implemented by the continent . Some 99 per cent of African will enhance the RIPE NCC Atlas Internet Society . AXIS aims to create intemet traffic switches off-continent , RIPE Atlas has deployed more than an programme , which tracks global African internet exchange network causing delays and costing 2 ,900 of its internet probes realtime connectivity and accessibility to with aPs in 33 countries. USD600m a year . AXIS around the world. the internet . Since its launch in 2010 , France-DC says Africa has aims to slash that bill and RIPE Atlas says it has deployed more experienced a boom in the intemet network latency.

6 SOUTHERN AFRICAN WIRELESS COMMUNICATIONS May June 2013

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France-IX sponsors Internet traffic probes

French internet exchange operator AXIS aims to create an African Some99 per cent of African internet

France-IX is sponsoring eight probes internet exchange network with IXPs traffic switches off-continent , causing to improve the quality and in 33 countries. delays and costing USD600m a year. granularity of insight into African France-IX says Africa has AXIS aims to slash that bill and internet traffic experienced a boom in the internet network latency. The data collected by the probes sector through subsea cable France-IX has PoPs in

Paris and Marseilles , the will enhance the RIPE NCC Atlas connectivity from Europe and Asia , tracks but is now facing the challenge of latter being the closest programme , which global ISPs who realtime connectivity and accessibility to extending terrestrial cables tolink for African want reach . continent. to Europe the internet Since its launch in 2010 , across the RIPE Atlas says it has deployed more quickly. than 2 ,900 active probes around the world ,and the number is growing. France-IX is also providing RIPE Atlas has technical expertise to the African deployed more than 2 its internet around Union' s AXIS project now being ,900 of probes implemented by the Internet Society. the world.

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SEACOM and France-IX strike African interconnection agreement 02 September 2013 | Laura Hedges Pan-African service provider SEACOM has partnered with French internet exchange France-IX to deliver peering services to its customers on the continent.

As a reseller of the French exchange, SEACOM hopes the partnership will extend its African operations at France-IX’s interconnection point in Marseille.

“Partnerships such as this, together with our African and global PoPs, allow SEACOM to provide innovative solutions that enable our customers to enhance their service offerings,” said Robert Marston, product manager at SEACOM

“Furthermore, such a combination continues to place SEACOM at the forefront of improving the internet experience in Africa.”

SEACOM – which owns and operates a high-speed fibre-optic network serving the east and west coasts of Africa – will now be able to carry its customers to Marseille, and interconnect through a10Gbps port to France-IX.

The cable operator hopes to provide African operators and service providers with a shorter path to the CDNs which handle both French and English-speaking content.

“We expect to welcome more and more networks coming from abroad in the following years and we Most read Most commented rely on SEACOM to reinforce the presence of African operators on our infrastructure,” said Solène Souquet, marketing manager at France-IX. 01. Differentiating network services through CDN In January this year, Bulgarian ISP Evolink also connected to France-IX. 02. EdgeCast and TeliaSonera strike CDN agreement

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Related stories SDN SPECIAL: All about the acronyms – Midweek Mergers: September 4 OTT, SDN and OCP What is it about over-the-top (OTT) players and their apparent determination to keep ahead of the curve in terms of software defined network (SDN) kit? Africa Directory 2013 TIM Brasil completes North Brazil fibre- Capacity magazine's annual guide to wholesale optic deployment www.capacitymagazine.com/Article/3250199/SEACOM-and-France-IX-strike-African-interconnection-agreement.html?Print=true 1/2 Article published on the site Pcadvisor.co.uk Ranking Popularity Extraction : 04/09/2013 21:18:00 Category : Information Technology & Internet File : piwi-3-2-17087-20130904-1107251597.pdf Audience : More : www.alexa.com/siteinfo/Pcadvisor.co.uk

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SEACOM seeks to take the lead in Africa's IP transit market

SEACOM has embarked on an ambitious effort to dominate Africa's regional and global Internet transit market by signing agreements with three European Internet Exchange points.

The partnership with France IX, London Internet Exchange and Amsterdam IX means that African networks will find it easier and cheaper to buy transit capacity from SEACOM, compared to buying directly in Europe.

Currently, an operator interested in buying global transit is expected to invest in high-end routers, pay for co-location in either of the exchanges, and then approach a transit provider like SEACOM to provide the capacity.

This agreement eliminates hardware and co-location costs.

"SEACOM is aiming to provide interconnection within Africa and globally through the European providers; we are extending the connection through our Multi Protocol Label Switching network," said Mark Tinka, head of engineering at SEACOM, during the Africa Peering and Interconnection Forum in Casablanca, Morocco.

Given the low level of content hosted within the continent, most operators peer in either London, Amsterdam or Marseille, which gave SEACOM the opportunity to bundle services into an attractive package for fiber-optic service providers in the region. Copyright Pcadvisor.co.uk - No reproduction without permission 1/2

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SEACOM has also entered into partnerships with South Africa based NAPAfrica, an independent IXP that is currently exchanging 2.5G bps capacity.

"We feel there is a market for international peering through our network and if there is a cheaper option for operators to exchange content within Africa, we will do all we can to facilitate that," added Tinka, when asked if this is the solution to Africa's interconnection challenges.

The IXPs working with SEACOM have been involved in sponsorship and training of technical teams in Africa.

France IX is the latest entrant and has been involved in training Francophone African countries to set up IXPs.

Eventually, France IX hopes to make Marseille an attractive peering destination for global transit.

"Out of the 17 fiber optic cables in North Africa, only Tunisia and Algeria are interconnected, all the others meet at the exchange point in Marseille," said Moez ChakChouk, one of the founders at Tunisia IXP, while giving his keynote speech at the peering forum.

For network operators seeking to reduce costs of global transit, SEACOM is hoping to bring the solutions closer, through their Points of Presence (PoP) and data center situated in various countries in Eastern and Southern Africa.

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France-IX and Seacom to interconnect African firms

SEACOM HAS ENTERED into a partnership with Internet exchange point operator France-IX to provide peering services to Seacom' s

African customers , to help the pan-African service provider to achieve the goal of extending African operators and service providers' networks to reach international peers and content at an " interconnection point in Marseille ,France ; We expect to welcome more and more networks coming fromabroad in the following years and we rely on Seacom to reinforce the presence of African " operators on our infrastructure , said Solene Souquet , marketing manager at France-IX.

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