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BLACK BOOK 2015 SPONSORS CONTENTS 14 20 EXPERT EXPERT OPINION OPINION 5 22 ANALYST 16 WOMEN REPORT INTERVIEW IN IoT INSIGHT REPORT INSIGHT REPORT INSIGHT REPORT INSIGHT REPORT AUTOMOTIVE FLEET SMART mHEALTH DIRECTORY Machine-to-machine (M2M) communications 2013 M2M MANAGEMENT UTILITIES improving healthcare efficiency Fast forward to connected vehicles How can the mass market be better served? The benefits and challenges of making utilities smart Prepared by Machina Research Prepared by Strategy Analytics Prepared by Berg Insight Prepared by Beecham Research 26 SPONSORED CASE STUDY IN THIS ISSUE Inside Numerex’s deployment of an innovative asset management system for the solid waste market 28 THE CONTRACT HOT LIST 4 COMMENT 2014’s deals and deployments listed Jeremy Cowan introduces the VanillaPlus Black Book 2015 32 EXPERT OPINION 5 ANALYST REPORT Jim Dunlap says it’s time for M2M to become connectivity Machina Research’s founder and chief executive Matt Hatton agnostic presents our specially-commissioned report on the future development of M2M and IoT 35 M2M NOW AUTOMOTIVE INSIGHT Strategy Analytics’ Greg Basich’s report on M2M in the 14 EXPERT OPINION Automotive sector Oozi Cats says the boardrooms of the future will punch up data like a pilot’s heads-up display 43 M2M NOW FLEET & ASSET MANAGEMENT INSIGHT Berg Insight’s Johan Fagerberg explores the development 16 INTERVIEW of M2M in Fleet & Asset Management Jeremy Cowan catches up with Telefónica’s Vinnett Taylor and Anton le Saux and uncovers a growing focus within the 53 M2M NOW SMART UTILITIES INSIGHT operator on business-to-business-to-consumer services Dr Therese Corey from Beecham Research analyses development in Smart Utilities 20 EXPERT OPINION Smart meters have the potential to deliver significant cost 63 M2M NOW mHEALTH INSIGHT savings but there have been numerous false dawns, writes Machina Research’s Andy Castonguay explains how M2M Marco Bijvelds connections are improving healthcare efficiency 22 WOMEN IN IoT 73 THE M2M NOW DIRECTORY 2015 Ann Vega discovers how women are contributing to the Our first directory of the companies involved in enabling the Internet of Things M2M and Internet of Things ecosystem EDITOR & PUBLISHER BUSINESS DEVELOPMENT DESIGN PUBLISHED BY Jeremy Cowan DIRECTOR Jason Appleby WeKnow Media Ltd. Suite 138, Tel: +44 (0) 1420 588638 Cherisse Jameson Ark Design Consultancy Ltd 70 Churchill Square, Kings Hill, [email protected] Tel: +44 (0) 1732 807410 Tel: +44 (0) 1787 881623 West Malling, Kent ME19 4YU, UK [email protected] Tel: +44 (0) 1732 807411 DIGITAL EDITOR CIRCULATION Nathalie Bisnar DIRECTOR OF STRATEGIC Circdata Tel: +44 (0) 1732 808690 PLANNING Tel: +44 (0) 1635 869868 [email protected] Charlie Bisnar Tel: +44 (0) 1732 807411 DISTRIBUTION [email protected] UK Postings Ltd Tel: +44 (0) 8456 444137 M2M Now is distributed free to selected named individuals worldwide who meet the Publisher's terms of All rights reserved. No part of this publication may be copied, stored, published or Circulation Control. If you would like to apply for a regular free copy supplied at the Publisher's discretion in any way reproduced without the prior written consent of the Publisher. M2M visit www.m2mnow.biz If you do not qualify for a free subscription, paid subscriptions can be obtained. Now: ISSN 2046-5882 Subscriptions for 5 issues per year cost £125.00 worldwide (or US$210 / €160) including post and packing. © WeKnow Media Ltd 2015 M2M Now Black Book 2015 3 WELCOME TO THE BLACK BOOK 2015 In 2014, M2M Now took a new approach to how we cover the M2M and IoT market. Every issue we took a specific focus on a sector that is seeing early adoption of M2M technologies and services and commissioned analyst firms to write a series of reports on each We began the year by publishing the first of our M2M one of the industries that has the greatest potential for Now Insight reports on the Automotive sector. The M2M and IoT solutions but warned it also presents one report was authored by Greg Basich, the senior analyst of the greatest challenges to providers. at Strategy Analytics Automotive Multimedia and Communications Service. The Insight threw up some This, our first M2M Now Black Book presents these fascinating projections about how this particularly fascinating reports all in one place. In addition, we mobile industry is developing with connected vehicles introduce the Black Book with a specially- and M2M technology increasingly embedded in the commissioned report from Matt Hatton, the founder vehicles we use. and chief executive of Machina Research. This exclusive report assesses the potential development of M2M in Next, we turned to the adjacent market of Fleet 2015 and beyond. Hatton segments the M2M landscape Management & Asset Control in a report written by and predicts that the total number of M2M connected Johan Fagerberg, the chief executive and senior devices will grow from 3.6 billion in 2013 to 26.1 billion analyst of Berg Insight. Fagerberg highlighted that the in 2023. firm’s short-term outlook for the global fleet management industry is positive even though the slow In addition to these reports, we also include an recovery in the economies in some regions is holding extensive interview with M2M executives from back the full market potential temporarily. There is still Telefónica UK, a feature exploring how women are a long way to go before the technology becomes taking a lead in M2M and we present our Hot List of adopted by all potential beneficiaries. contract wins for 2014. Then, we moved on to explore the Smart Utilities We hope you enjoy reading the M2M Now Black Book market in a report authored by Dr Therese Cory, the and feel, as we do, that it sets the scene for another senior analyst at Beecham Research. She revealed that exciting year of M2M market development. M2M Now is there are concerns in Europe about older power certainly excited to continue and improve our coverage stations operating at today’s levels not being able to as the market accelerates. meet the demands for energy by 2020. According to Smart Energy GB, the cost of home energy in the UK has risen seven times faster than household income in Enjoy the Black Book. the last ten years, she reported. Finally, we examined the mHealth market in a report Jeremy Cowan, written by Andy Castonguay, the principal analyst at Editorial director and publisher Machina Research. Castonguay identified mHealth as M2MNow 4 M2M Now Black Book 2015 REPORT M2M is forecast to exceed 26 billion devices in 2023 Snapshot Machina Research predicts that the total number of M2M connected devices will grow from 3.6 billion in 2013 to 26.1 billion in 2023. That includes LAN, such as WiFi or Zigbee, and WAN, such as cellular connections. Connected Living and Working, is the largest sector with over 21 billion connections in 2023. This sector includes high volume applications such as building automation, consumer electronics, home security and smart meters. The vast majority of connections in this sector are short-range. The second biggest sector, Connected Car, is by definition wholly dominated by wide area connections. Connected Car will have 1.7 billion connected The report’s author, Matt Hatton, is devices in 2023, incorporating both embedded factory-fit connections in vehicles founder and chief and aftermarket devices focused on a single application executive of Machina Research Health will have 1.1 billion connected devices in 2023, spanning into five sectors and sixty application groups. Many are inter- consumer-oriented quantified self wearables through to related and co-dependent. Each has its own very well defined complex clinical environments. The Industry sector comprises characteristics. In fact, one needs to delve even a layer deeper almost one billion connections at the end of the forecast than this, to that of individual applications, to truly understand period, comprising a diverse range of typically complex the diversity. applications including fleet management, manufacturing, retail and supply chain. Machina Research’s final sector is Connected Cities which will have 750 million connections in Barriers to entry continue to fall in 2014 2023, covering municipal applications such as CCTV, public The market growth identified above is, naturally, stimulated by transport, road traffic management, and street lighting. falling barriers to entry. Over the last 12 months there have been a number of commercial, regulatory and technical M2M is characterised by diversity. Figure 1 below illustrates developments that are influencing the growth of the sector, Machina Research top-level segmentation of the M2M market including: Usage-Based Insurance In-Vehicle Entertainment & Lease, Rental & Internet Access Vehicle Vehicle Stolen Vehicle Vehicle Roadside In-Vehicle Connected Share Car Diagnostics Navigation Recovery Platform Assistance Voice Management Health In-Vehicle Emergency Call System Connected Car First Clinical Connected Responder Clinical Remote Medical Connectivity Telemedicine Trials Monitoring Environments Construction Equipment Monitoring Worried Well Worried Well Assisted Land Extractive Personal Remote Fishing Living Homeland Security Agriculture Industries Monitoring Monitoring Vending Machines Emergency Services Defence Connected Industry Specialist Office Environmental Connected Road Fleet Management Equipment Monitoring Cities Supply Chain New Energy Sources Environment & Public Safety Manufacturing Warehousing Boundary Retail Goods Retail & Smart Grid & Smart Road
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