Portland Public Library Portland Public Library Digital Commons

The Maine Broadcaster Local History Collections

6-1948

The Maine Broadcaster : June 1948 (Vol. 4, No. 6)

Maine Broadcasting System (WCSH Portland, ME)

Follow this and additional works at: https://digitalcommons.portlandlibrary.com/mainebroadcaster TBE MAINE BROADCASTER PUBLISHED AS AN AID TO BETTER RADIO LISTENING Vol. IV, No. 6, Portland, Maine, June, 1948 Price, Five Cents SUMMER PROGRAMS ANNOUNCED BY NBC 1 Former 'Baron Munchausen' To Many Old Timers Be Heard Again I:ri~New Series Will Make Bid Jack Pearl, famed comedy srar of plications which arise from his duties stage and .radio, and his perennial as ~ager of his own business. side-kick Cliff Hall, will rerum to "The Great Gildersleeve" program J'\BC co headline "TI1e Jack Pearl uow heard in th.is time spot leaves For Come-Back Show," beginning \Vednesday, J une the air for the summer with the June A. galaxy of srars and programs 9 (8:30 p. m.,). _ 2. broadcast. w ill be added to the NBC summer Pearl remrns to the air under the Scripts will be written by Paul S. schedule within the next few weeks. sponsorship of the U. Treasury De­ Harrison, Joseph O'Brien and Bernie S. Comedy, drama, variety, music and partment to which NBC has donated Gould. Paul S. Harrison will direct. quiz shows arc among the newcomers this time period. Music will be supplied by the four co commercial and sustaining program The comediao was best known on harmonizing Kelly Sisters, and a 25- spors. XBC - from 1932 to 1937 - as "Baron piece orchestra under direction of RFD America joins the NBC •\ lw1chauseo," whose exaggerated Milton Katims. schedule on Su!lday, Julle 6 (2:00 .p • accounts of his own exploits and ad­ m.). Ed Bottcher, an Alabama farmer, ,·cnrorcs marked him as possibly the will be the quizmastcr. The agricul­ most famous comedy figure in the Colonna Gets Title tural question-and-answer show will annals of the "tail story." Pearl's originate in Chicago, with farmers ··Baron" was based on an actual 18th From Gold Miners selected from a different state each century barou North Germany. of week as contestants. Scraight-ninn Cliff HaJl pl:1yed The Forty-Niners Association has the Carmen Cavallaro and Orchestra pa.ct of "Sharlic'' whose credulity, elected N BC comedian Jerry Colonna wi ll be presenced Tuesdays at 8:30 p. 1 when challenged, repeatedly brought honorary pre&-ident and selected h.im rn., beginning J une 29, as a summer forth from the Baron the words that as the Gold Miner of 1948. Colonna series in the time spot of A Date with were to become a household phrase, attended the Centennial Gold Rush ··Vas you dere, Sharlie?" Celebration last month at Auburn, Judy. The "Amos 'n' Andy" program Jack's former cha.cacterization in California. time (Tuesdays, 9:00 p. will be comic German dialect will be retained The Association collsists of gold m.,) raker, over by the d.camatic series, but he will play the part under his miners, geologists, sourdoughs and Call tbc Police, on June 1. T his new own name. His difuculties will arise historians of California's famous Gold program will move co the 9:30 p. m. not sq much from getting caught up Countr})'. They bestowed the honor LONESOME LADY- Barbera Eiler (above) portrays Mildred Anderson, the spot on June 8 when the Eddie Can­ in his own tall stories ns from com- on Colonna after he had attended a patient, helpful girl friend on NBC's A Day in the Li(e of D ennis Day. H ere tor Show (now Oil Thursdays at 10:30 special sourdough and placer mining she waits- as usual- for the boy friend, who is l at e for an appointment at the patty. p. m.) goes to the 9:00 p. m. Tuesday beach. period. Cantor's summer vacation be­ Ray Noble Booked On gin~ aftcr bis June 15 !,,road cast, md ;..;...... -.-:,8,..,ummer Engagement ~j,rn.:. 2i u~ i.i,u,~v, '°'"IB1 l(ay Kyser's Family Plans The New Adventures of the Thin Rar Noble will preside over :m all­ Kiddie Ship Pies Man, a romantic comedy, in the 9:00 musical &1.rn1mer series, beginning Next Month! p. m. spot on Tuesdays. The Tues­ r Thursday, July 15 at 9: 30 p. m. The Father's Day Celebration day schedule wiU be altered farther ~how will replace Jack Carson and the 1m June 15 whe11 Meet Corliss Archer, Sealrest Village Score during the sum­ A complete pictu.re-story of the a dramatic program, starts as the sum­ mer mo11ths. ,\ lalne Broadcasting Sy&"tem's Kid­ mer series in the ''Bob Hope Show" Noble, emcee and orchestra leader, rue Relief Ship will be featured time period at 10:00 p. m. will be supported by a 30-piece in ncxr mollth's issue of The At 8:00 p. 111., vVednesdays, be­ orchestra ano singer Ilene \Voods, as Alaine Broadcaster. The French ginning July 7, cheNationalMillstrels, well as guest stars. fishing crawler "Lucien Marie," with an ull-Negrn cast, will take over Charles Herbert will produce the which is carrying the gift-cargo the time of A Day in the Life of Den­ program which will be called Sealtest of food, clothing and roys to the nis Dav for the summer. The 8:30 Presents Ray Tobie with llene \ Voods. children of Calais, France, left p. 111.' spot Wednesdays, usually The Sealcest \Tillage Srore will re­ Portland harbor just after this occupied by The Great Gildersleeve, issue had gone to press. torn co the airwaves Oil Sept. 9. will be assigned to "The Jack Pearl The ship was made possible Show," which will promote Savings through the generosity of radio .Bond sales for the United States listeners, leading merchants, Treasury De.£artmenr, starting June /I Jaine's school children, 4-H 9. Club members, Boy and Girl Starting June 17, the Kraft Music Scouts, church groups and scores Hall at 9:00 p. m. will feature two of other agencies. To ail who noted vocalists, Nelson Eddy and ga1·e so unselfishly, our sincere Dorothy Kirsten., in place of the vaca­ thanks. tioning Al Jolson. The Cities Service Band of 1.1\.mer­ ica, conducted by Paul LavaUe, will be heard in his Highw11y in Melody Tex And Jinx To period Friday nighrs at 8:00 p. m., Return To NBC beginning June 4. T he Radio City Playhouse, a dra­ matic series, will cake over the Satur­ Tex McCrary and J inx Falkenburg, who replaced the Duffy's Tavern day 10:00 p. m. time of Kay Kyser's CoUege of Musical Knowledge be­ Show last summer, will return this ginning July 3. summer with their. Tex and Jinx show A new iC: 15 p. m. Tuesday, Thurs­ on \1/ednesday, Jone 30, at 9:00 p. m. day and Saturday series, Songs by PAPA'S P ET S-The t hree girls in the family of NBC's Koy Kyser nre all The couple, in private life l\llr. and Morron Downey, will be launched comely and blond. They're Mrs. Kyser (the former Georgia C arroll) and tho Mrs. McCrary, will follow the same Tuesday, June S:- two little Kysers. Two-year old Kimberly Ann poses with Baby Carol. rype program presenced lase season­ an impromptu exchange between them For a man who remained a bachelor cnccs on plans for the big day. Their and their guesrs, a glance at t'he head­ Samuel Choczinoff, manager of until he was 39, the 01' Professor, schedule will include a visit to papa's line news with capsule analysis by ex­ N BC's Music Division, has been ap­ kay Kyser, has become a devoted Saturday night ?-.TBC show, "The Col­ newspapenn:m Tex, and musical in­ pointed by Mayor O'Dwyer to the family man. lege of Musical Knowledge," (10:00 terludes by Johon.ie Guarnieri and his Mayor's Committee for the Golden Father's Day this year takes on spe­ P· m.). t1oimet. Jubilee Celebration of New York. cial significance for Kay. He has two On other occasions, when lvlrs. children - rwo-ycar-old Kimberly Kyser and Kimberly Ano visited the Ann and Baby Carol - to help him show, the studio audience was well celebrate on June 20. aware of the fact, because Kay would Check Your Subscription Date, Please! The three women in the Kyser look at them to catch their reaction For some of our subscribers, this month marks the expiration of their household - the children and Mrs. to the program. subscriptions. An easy w,ay to check is by noting figures ar the right Kysc..c (the former Georgia Carroll) "After all, they arc my family," he of your name and address on Page 8. - have been holding private confer- says, "and I've got to please them." For instance, subscription expiring this month ore. dated 6/ 48 which s tands for Jun•e 1948. Check your figures NOW. This may be your SHE'S CLAUDI A - Beautiful Bar­ bara Fuller plavs the part of Claudia Dwight Weist, announcer on the All of you listeners who wrote ler­ last issue under your present subscription- If so, and you wish to renew, in One Man's Family, the perennial simply clip off t.be top of the page, ;nclud;ng the f)rmted bo:r, your name Aldrich Family, has invented a float­ tcrs to the People Are Funny Raleigh and address and the e:rpfration date al the right. Oieck whether you wish story of Mother and Father Barbour, ing dock to make it easier for land­ Riddle contest will be glad to hear their children and grundehihfren. to renew for one or two years, and mo.ii the clipping with the correct that 100,000 of these letters will be in­ The pro,!ram is beard in Maine over ings of Scebcc amph.ibian planes. He remittance, to your nearest Me BS station • WC6H, Portland; WRDO, WCSH, WRDO and WLBZ on Sun.­ has ~n~ of the planes himself and cluded in CARE packages which will Augusta or WLBZ, Bangor. days at 3:30 p . m . uses 1t m commuting. be scot to Europe. Page Two THE MAINE BROADCASTER June, 1948 THE MAINE BROADCASTER Notice To· Subscriber!!!! T Kt 1\IIA1Ne BRoAOCASTEJt is published monthly by Radio Stations WCSH, Regular readers of The Maine Portland; WLBZ, Bangor; 2nd \1/RDO, Augusta - Comprising che Maine Broadcaster will note that with this issue, the publishers have opened its Bro2dcasting System. columns to advertisers. This action Publication and editorial offices 2re at \,VCSH , Portland was taken because of the rising cost of publication, and because the pub­ Entered as second-class matter April 12, 1946, at the Post Office at Port­ lishers did not wish to p11ss on those costs to tbe reader. A limited num­ land, Maine, under the Act of March 8, 1879. ber of select advertisements will The subscription price is fifty cents a year, payable in 2dvance appear in future issues. JOHN F. HOGAN, Acting Editor Through this advertisu1g, the pub­ lishers hope to increase the number LINVVOOD T. PITMAN, Editor on Le2ve of Absence of pages in order to bring readers a larger, more comprehensive publica­ tion of radio events in Maine and the Nation. A~N[S c:311BIBS' l[TTIEJR. WCSH HOME B:CONOMICS DIRECTOR With Tapering Spire l l By REV. PAUL BARKER Dear Friends: ....- of the United Baptist Church, Saco Since these are strawberry days, let's not forget about the short­ Behold a spire whose "silent finger cake grandma used to make... a real old fashiom,d shortcake. The points to heaven." Ah! what a mute warning to restless men who know 1 t~aspoon salt, 1 tablespoon ~ugar, 4 tablespoons shortening, 2 eggs, KITCHEN INTERVIEW- Agnes Gibbs, home economics director of WCSH, neither stability nor heavenward recipe calls for: two cups sifted flour, 3 teaspoons baking powder (right) conducts her Maine Kitchens' program in the kitchen of Portland's glance. As Wordsworth has said, one-half cup milk. ' Mercy Hospital. She discusses food problems with kitchen director Sister "Could field or grove, could any S i f t together with pli:asanc days ahead you had Mery Daniel (center) and Miss Mary McCann, the hospital's dietitian. The WCSH tllpe-recorder can be seen on table in the forground. spot of earth fl our, b a k in g bet:er stock the pantry with a variety Show to his eyes an image of tl1e powder, salt and of canned meacs and you'll be sitting pangs sugar. Cut in pretty when unexpected guests arrive. W hich it ,,as witnessed; render s u gar. Cut in Canned meats are easy to use as the back an echo shortening. Beat me~t is cooke~ _and ready to serve. l M ;\, I N [ f • II ~ TO IIIC~ ! Of the sad steps by which it hath one whole egg With the addmon of several ingre• 1'1"<..I • I _.., ~ been trod!" ~iencs_, canoed meats can be converted , BY ..JAKE " BROFEE •nd one egg yolk, But Our Church is more than a re­ keeping out one mto aiteresting dishes. For instance .-.a.. ,cut.. Tu RAL o,,.a:cTo,. • ....-.,N a: ■R o.-.oc .-.■T1Nc. ■veTEM here ~re just a few of the many _..,.,_,..,_,.""'.,...._,.,,,..,..,..._.....,,.""".,...._,"'"'.,...,..._""",,.__,.....,.....,...,_..,.,_,..,_,.'"".,...,""'"""'"""'"".,....,""'"..,.,_,.._,,_ minder of the awful past or of the white for tRe top. gaping void between good and bad Add milk to beat­ tempting ways to use Canned Lunch­ Turning Cows to Pasture men. Our business here is hardly M King en eggs, and add eon e4t. To serve it A La on one of comparison, let alone contrast. all to flour mix­ c'?asc or in mashed potato nests, add Jusc about this time every spring, dairymen get a new set of vVe dare not measure the good with­ ture. Stir only enough to make diced luncheon meat to a cream sauce problems . . . those connected with turning the cows out to pasture. in us with the bad all about us. Rather dough hold together. Turn out on along with some slightly cooked There's a problem of chilling the udders ... there's off-flavored milk we are certain that our immediate lightly floured board and knead a celery and green pepper and a bit of ... and then the laxative effect of spring pasture on the cows . . . and concern is with our own confessions half minute. Roll out to fit eight-by­ grated cheese. Or grind canned others. before God and man of intreoched eight-by-two-inch pan. Brush with luncheon meat and mix with leftover evil within. After that, our mission white of egg and sprinkle with sugar. mashed potato, ~ced parsley, chopp­ Here are some comes five or six weeks after turning out time. The observation of care­ is to instruct and lead a countless Bake in moderately hot oven - 42S ed onion and a little tobasco sauce. of the answers to these problems ful foeders for many years has been searching band to the light which all degrees Fahrenheit - twelve to fifteen Theo shape mixture into cakes and men seek but ignorantly miss amid broil or pan fry. th a t confront that higher temperatures and ma­ minutes. Tum out of pan immediate­ turity of pasture grasses resulted in the darkened way. ly, split, and butter while hot. Fill Two quick and easy menus call the Maine dairy­ men at this time the lower intake. This deficiency has The Church leads only inasmuch as with sugared juicy strawberries. Re­ for frankfurters - split the "frank" been made up by supplemental barn draws together and crystalizes in place top of shortcake-and of course and insert a slice of cheese and broil. of year. When the cows feeding of hay and grain or both. articulate speech what all people be­ top with more sugared strawberries. Serve with parsley potatoes, carrots, On flush pasture it is difficult to gee lieve in their deepest, unexpressed Whipped cream too if you wish, but scuffed prune salad, cake. Or bake are turned out to pascu.re, they are the necessary grain into cows on selves. This is evangelism. This is the shortcake and berries alone is franks on top of canned baked beans; night feeding. After a full day of a mission - to secure a soul in the how grandma got her reputation as serve with cabbage and pineapple not hardened to out door temper­ grazing, the cows are "rounded out" hour of insecurity. L,,,-,,:!,:,,AAOl ~ ~ . salad, com bread and fresh fruit. esolve to plan tfurigs ahead this ...;c..- ~ - -.rtutt~1uul whtm u.,hen tbqt.--cPme iota the b,arn at Jie...Ch.urch.Jloes not compel. t:2£ H ere is another goo night, too full to eat much from the there is no compulsion capabie of sav­ recipe: summer so you can entertain friends they lie down, tl1e udder becomes chilled from contact with the cold manger. This can be partially over­ ing a soul except the personal motiva­ without much effort and so you can come by heavier graining in the morn­ tion that comes from man crying for FRESH STRAWBERRY ROLLS pick up the "making" of a picnic at ground. Until the cows become acclimated, they should be turned ing and haying at the rate of five or God. The Church must make no •2 cups all-purpose flour a moment's notice. six pounds per cow in a rack in the dogma a tes~ for personal adequacy 2 teaspoons baking powder out to pasture for short periods and Use all the time savers you can. Re­ pasture. betore the He2venly Father. This 1 teaspoon salt member last summer, I suggested that should be taken back to the barn to lie down in the stalls or a pen on Even on the best pasture, cattle will test must be made by the individual ¼ C. butter you make a quart or more of white eat dry hay if offered daily. Cattle himself. His creed must be upon his 1 egg sauce at a time and keep it in the re­ plenty of bedding. Every day, as the ground becomes warmer and the will digest tl1eir feed to prevent pas­ lips and from bis soul but it is his own 3 tablespoons milk frigerator for hurry up meals. Hard ture shrinkage. This has been ob­ and not another's. The fellowship cooked eggs - ice cookies in the cattle become hardened to outside Sift flour, measure and sift with salt conditions, they can be left out for served where pastures have been of believers is therefore of necessity a.ad baking powder. Cut in butter. refrigerator ready to bake and a clipped and the clippings left to dry. a generous one. From divergent minds cookie jar filled. Keep biscuit mix - longer periods until they can be left Add well beaten egg whites and milk out all day. In three or four days these clippings there emerges a confession, uttered in to flour mixture to make a soft dough. the commercial kind or your favorite have been eaten at various times a variety of tones, that Jesus is tl1e recipe on hand all ready for the ad­ Now about the problem of off­ Roll out on a floured board into a thin flavored milk. By taking the cattle th.rough the day to sandwich in be­ Son of God. Upon this confession sheet about 12 inches square. Spread dition of milk. Make your own pie tween grazing periods on the growing we have built. But its sons and cruse mixc the same way if you wish. off pasture at least three hours before with softened butter, about two table­ milking time, the off-flavor will not herbage. daughters have felt no human pressure A U these will help ease the meal spoons. Wash and stem strawberries. show up i.n the milk in most cases. The grain feeding on pastures will from without. The inner urge is Cut in half if large. Spread berries planning load. pay at present levels of milk and feed. sufficient to lead all men to repent­ ls your canoing bulletin ready at a The laxativeness of early pasture I over dough and sprinkle with one­ think is a very serious problem. This Good producers should be so fed. as ance and to the incomparable joy and half cup sugar. Roll up as for a jelly moment's notice? Gee the new Maine to keep them in .flesh. A low protein adjustment that we call true religion. Extension Bulletin on canning meat can be cut back by feeding dry hay roll. Cut into six slices. Add one with the pasture. When the cows feed will often be better relished since This is the simple way. But we trust tablespoon milk to one beaten egg and fish. Tbe fruit nod vegetable pasture grasses carry twice or more it is God's way. We will not attempt processing times have not change so arc brought in off the pasture to lie yolk and pour over rolls. Sprinkle down, they should have access to hay. protein content of dry roughage. By to coerce it but rather to encourage tops with sugar. Place on a lightly your last year's bulletin is OK. vVhen the cows are left out on the feeding two thirds grain ratioq at the it. Religion here is a response and not greased baking pan. bake for about A friend of mine has tacked her pasture all the time, you can provide morning milking, a higher feed intake a compulsion. For those who see the 30 minutes in a 375°F. oven, cool time table to the cupboard door dur­ hay racks ill the pasture and keep can be secured. spire through illumined eyes, meaning slightly and serve with sugar and ing tl1e canning season. It doesn't them filled with dry hay. On most farms good pasture is un­ arises and doubt is abandoned. If the cream or sweetened whipped cream. get mislaid there. Experiments with cattle on excellent equalled when it comes to supplying visible exterior of Our Church can Blueberries or raspberries work Have a happy summer, won't you? pasture show tl1at when the cows have the best feed at the lowest cost. The strike an inner response in any man, equally well. Until next month. access to hay racks in the pasture they green forage in pastures is succulent th~ he is we~ upon his way toward Summer is sneaking up on us and Good Bye- Agnes Gibbs produce more milk and c:irry more and palatable and also rich in min­ seemg all of life as an outward mani­ flesh than do cattle on similar pasture erals, vitamins, and proteins. Recent ifescation of some greater inner ex­ without hay. research indicates that there is a "grass perience. The universe becomes his The reason given for this improve­ juice factor" in green crops not found sacrament and the holy ordinances of ment in production and flesh is that in other types of plant feed. tl1e Church ~~ own living symbols the hay slows up the movement of the Cows on pasture harvest their own of unseen realities. Every communion grass tluough tl1e cow's digestive sys­ feed, produce milk at low cost, enjoy and baptism will be his wordly tem, thus allowing more nutrients to health due to the sunshine and open reaffu:mation of h~ven's grace; each be used by the cow. air-and do not require labor or feed­ wedding and each offering a holy The final decision to establish milk i_ng, bedding, and barn cleaning. There sacrament - an attestation of belief prices under the new formula will be 1s 110 manure to be hauled. A pro­ in the visible revelation of a part of a great help to dairymen. For the per succession of pasture crops grown God's good nature. first time the herd owner can plan on fertile soil will permit keeping a . This is 9ur Church: a spire span­ ahead with assurance that his unit cow on a small amount of land dur­ rung earths and heaven's void, for­ price for milk will be in line with ing the season. With these many ad­ ever bridging man's despair with business conditions, labor, and feed vantages plus the fact that other l:)'.P.es ma.n's ~esire. If there is a better way, cost. The size of the milk checks for of fe:d can be puchased more readily, we believe man will know it· if there late spring and summer will depend certa.mly proves that a considerable is a higher God, that He wlll reveal on the dairymen's ability to get the portion of the crop land should be Himself. herd production up and avoid loss of devoted to pastures. co~dition in the early pasture season, B_y the time th~ issue reaches you, ~am,_ or on g_ood pasture - the cows wluch would cause a slump ln late Ma111e f_armers will be prepariog for like 1t and will pay you for it. The summer. the haying season. Remember dairy cows like the best hay that you pro­ lt is too early to anticipate this farmers of Maine the cow is a great du_ce on your farm. My advise to all MAJL CALL-President Charles S. Morrill and advertising director William se:ison's pasture and hay yield, but _rougha&'e consumer. She really en­ datry farmei:5 is to cut their hay as G. Northgr.aves of the Burnham and Morrill Company inspect part of the tre• with a good crop in 1947 and a dry Joys eatmg good hay and she converts early as poSStble. Good hay carries a endous mf!il response to the Tony and Juanita program picture offer made re­ fall we need not look for too good a such roughage into milk with remark­ large percentage of vitamins and min­ cently ov.~r the three stations of the Moine Broadcasting System. The b~per crop of hay and pasture this able ability. Where possible, I believe erals_ which are_ valuable in, milk pro­ ''Sweethearts of the Air" are sponsored by Burnham and Morrill and are heard spnng. cows should have hay in front of doctton and will pay you dividends Monday tb~o~gh Friday at I :45 p. m. over WCSH, WRDO and WLBZ. The usual slump in milk flows them at all times - whether in the next winter. r

June, 1948 THE MAINE BROADCASTER Page· Tltree . . RADIO GETS SET FOR BIG EVENTS Political Conventions Hold Spotlight For both r:iilio and television, the biggest forseeable news events of 1948 will, of course, be the national Presidential nominating conventions and the general election in November. N BC's news staff will be in Phil­ adelphia for the Republican conven­ tion starting Jm1e 21, and the Dem­ ocratic gathering wh.ich begins July 12. From each conventioo, NBC will present between 20 and 30 hours of specially scheduled on-the-spot re­ porcing by radio, and probably cvcu more by television. Political parties in recent years have adapted convention procedure more and more to the needs of, first, radio­ and now, television. Television Factor One of the important considerations NEWS ROOM STAFF- The NRC newsroom crew is beaded by three top­ COMMENTATORS-H. V. Kaltenborn (left) and Richard Harkness (right) in rhe selection of Philadelphia by confer with News Menag.er Frank McCall . flight newsmen who have had years of experience in both newspaper and radio both parties was 'ts strategic location journalism. They are (left to right} J oseph Myers, Adolph Schnieder and in the center of the East Coast tele­ Burroughs Prince. vision network. NBC's six-station video web will carry views of the con­ Powers Originates· ventions ro well over a million per­ sons. BIG SAVING The Lassie Show Novel Sports Show As in past conventions, it will be FAMOUS DOG IS FEATURED 1t must pay to be sick-at least that's :KBC engineers who will supervise the IN NEW SERIES STARTING what Don Powers, program director setting up of the convention hall's public address system (including 48 JUNE 5 ON NBC of WRDO, thinks after originating microphones on the floor of the hall, IN MEAL COSTS one of the most novel sports shows on the air while confined to his bed one for each State delegation). \,\ hen it was announced that Lassie, with a severe cold last month, It will be a radio man who, on open­ ing day, gives the signal for die con­ famous dog of the movies, would star The show ls called, A Sports Story .in a radio show of her own, there vention chairman to rap his gavel, and an Error, and is heard over calling the session to order. It will was considerable speculation among \1/RDO at 6:25 p. m., Monday listeners as to whether the talented be because of radio and television that through Friday, sponsored by the convention leaders will arrange for all collie could ·'make good" on the air. Sears-Roebuck Company, Catherine's imporcant speeches, all ma,· or de­ vv·ags in the listening audience - no Candy Shop, the Snell Tire Co., Vale pu11 llltended- said diat the program cisions, to be made during istening Motors and the Tri-City Electric Co: hours. would probably "lie down and roll Staff announcer Will Whitten gives over" before Lassie could bark "Jack a fi,,e-minute summary of great sport­ Next month's .issue of The Ma.inc Robinson" or its equivalent. On tl~e ing events of the past, but in each other hand (or paw,)· they adde.!t1f Broadcaster will comain die second .stoJ:y the.re-ii.- on0-g.luing error- some in a series of articles caUecl, Broad­ ~ Lassie really could say "Jac1, Robin-- fnct has been changed. When the casting in Other Lands. Last month, I· son" or, better yet, recite the Gettys- fans spot the error, they send a post­ burg Address, the show might have a the British Broadcasting Corporation card to the station. The fuse correct was featured. Next montl1, readers chance. answer received, gives the writer a I· Well, although Lassie still doesn't will be introduced to radio in Swit­ gift certificate at one of the five zerland. speak a word oi English, in her year sponsoring stores. on the air she bas certainly answered her critics, for even they concede L<\.nnouncer Ellis O'Brien will be Summer listening 011 Maine's three that the famed dog heads up one of heard in France on a special Voice of ffiC stations will be the best in many years. NBC officials have booked the most novel and pleasing shows on America broadcast on d1e event of ~ the air. the sailing of the Kiddie Relief Ship severnl new programs which may be­ The "Lassie Show," a new series be­ from Portland. The broadcast, en­ come permanent fixtures, while others Serve More Often This Flavorful ginning Saturday, June,/ o_n ~BC tirelv in French, will be short-waved are old, established shows which have not been heard for a number of years, t5: 15 p. m.,)hurdles the d1caon ob­ to P;ris for rebroadcast by the French Old-Time New England Feast stacle very neatly. Rudd Weather­ Broadcasting System. All in all, good listening is guaranteed wax, LaSS!e's owner, serves as ,iarra­ on NBC this summer. Want to save important money on what it coats to feed the family? Then enjoy frequently this hearty and won­ tur and does most of the dog's "talk­ Jack Benny, Mary Livingstone and derfully tasty New England style B & M Old Fashioned ing'' for her. But Lassie can and does Phil Harris will open an engagement Paul Kreness, head of the North Beef Stew. It's priced so reasonably that it cuts average speak for herself 011 occasion, and at the Palladium in London on July American Service of the French meal costs in half. It's delicious with an extra-large ~ chere is never any doubt as to what 19. The troupe leaves New York on B r o 2 d c a st i n g System, spoke on amount of selected beef chunks, choice potiitoes, carrots, she has "said." Limited to barks, \1/CSH last month. H e congratulated ~ balanced seasonings, all drenched in lots of flavorful rich July l after Benny's final broadcast of the station for its Kiddie Relief Ship whines, whimpers, growls and groans, the season on June 27. ' sauce. You'll like it too, as an exceptionally good meat ~ the dog manages to convey virtually drive which ended recently. ~ pie. Simply place it in casserole, cover with baking pow- ~ e,·ery canine emotion demanded in ~ , der biscuit, or pastry top crust and bake in 400 degree ---­ -~ _: • oven 30 minutes, or until top is brown. This savory, l the script. 1 :-... "low cost" me:tl"is "hand made" for you in famous B & M #.,,, Lassie, as befits a star, travels to and 1 from the NBC studios in a swanky • kitchens "Down East" in Portland, Maine. station wagon. She has little trouble ~•r- 1~"'- \, ~" --~ ______, with autograph hounds or, for that I~ ..:? .· _. - ~ matter, stage-door rovers. ~ .,_ .. . '~=--- She even has a couple of under­ - -,;::. , studies on hand at the studio - vocal sound effects men who are experts at ' making dogs talk. They play the pans of "other dogs" on the show, but are ready to take Lassie's lines, too. if she misses a cue-which, it should be said, happens very rarely.

Music Of Manhattan Presented By WRDO The Music of Manhattan program has won and held more listeners man any other recorded musical feature on the a.ir, according to a recent na­ tionwide survey. The program is one of universal appeal witli rhythm and melody to match the mood of every AOOU..r wonderfully iooct, member of the radio family. fhrltty food • .. The orchestra has 28 star musicians and is directed by Norman Cloutier, who originate tl1e unique musical style. Vocals are supplied by mellow BRICIC-OV£11 Louise Carlysle and baritone Willard Young. BAKED BEANS The program is presented to cen­ tral Maine listeners every Friday at AT THE SCHOOL DESK-News Manager Frank McCall and William Brooks LISTEN TO TONY AND JUANITA 6: 30 p. m. over WRDO by Kinsman (right) bring in overseas short wave news report in NBC news room. The cont rol panel is built into an old school desk. Brooks is NBC Vice President MONDAY THROUGH FRIDAY 1:45 P. M. and Co. of Augusta. in chuge of News and International relations. WCSH • WRDO • WLBZ COMPLETE JUNE PROGRAM SCHEDULE FOR SUNDAY MONDAY TUESDAY WEDNES MORNI NG MORNll\"G MORNING MORNI!\ 6.00 A LL- News 6-00 ALL-News 8.00 ALL- NBC News 6-00 ALL-News 6-05 ALL-Paul Gil 6.05 ALL-Paul Gil 6.00 ALL-Paul Gil 8.05 ALL-Organ Recital 6-25 ALL-News 6-25 ALL-News 6.25 ALL-News 6.30 ALL-Maine Farm Topics 6-30 ALL-Maine Farm T o,:ica 6.30 ALL-Maine Fan S.30 ALL-Church School 7.00 WCSH-News 7.00 WCSH- Ncw1 7.00 WCS,H- News WRDO-U. P. News WRDO- U. P. News WRDO- U. P. Ne 8,45 ALL-Maine Network Ne'" WLBZ- Sacred Heart Program WLBZ-Sacred Heart Pro&ram WLBZ-Sacred H 9.00 ALL;-Book of Book, 7.05 WROO- Radio Rev.:ille 7.05 WRDO- Radio Reveille 7,05 WRDO-Radio R, 7-15 WCSH- H iiihway of the Spiri1 i.15 WCSH- Higbway of the Spirit 7-15 WCSH- Higb"ay 9-15 WOSH- Music and Make Believe WLBZ- Slim Bryant WLBZ- Haymakers WLBZ- Slim Bry 7.30 WCSH- Late Edition 7.30 WCSiH- Late Edi 7-30 WCSH- Late Edition WRDO-Story to Order WRDO- U. P. Ne". WRDO- U. P. r,; WRDO- U. P, f\ews WLBZ- ESSO Reporter WLBZ- ESSO R, WLBZ-Story to Order WLBZ- ESSO Reporter 7.35 WRDO- Radio Reveille 7.35 WRDO- Radio R, 9.JO WRDO-Cameos of Music 7.35 WHOO- Radio Reveille WLBZ- Program Hi1&blight1 WLBZ- P rogram WLBZ- Program Highligbts WLBZ- Eternal Light 7.45 WCSH- Arlyn E. Barnard 7-40 WLBZ- Nobtin& 7.45 WCSH- Arlyn E. Barnard WROO- Morning Roundup 7.45 WCSH- Arlyn E. 9,45 WCSA- D. & H. Minera WHOO- Morning floundup WLBZ-Musical Clock W HOO- Morning WLBZ- Mu1ical Clock 8.00 ALL- Maine Network N ews WLBZ- M11sical WllOO- Sout11land Music 6.00 ALL- Moine Network News 8.15 WCSH- To Re Announced 8.00 ALL M11ine Netw 8.15 WCSH- To Be A1 10.00 ,\ I.L- Fir, 1 Radio Parish C:burcla 8-15 WCSH- To Be Announced WROO- Do You Remember , WLBZ- Happy Kitchen WROO- Do You of America WROO --Do You Remt:mbcr WLBZ- Happy Kitchen 8-30 WCSH- Here's Agnes Gibbs WLBZ- Happy K 10.30 WCSH- News WRDO-Tbougbs for the Day 8-30 WCSH- Herc'1 A /-i.30 WCSH- He re·s Agne• Gibb1 8.45 ALL-Maine Network Newt WRUO- Tbougbu W RDO- Voices Onwn T he Wind WRDO- Thoughts for th" Day 9.00 WCSH- Trading Post 8.45 ALL-Maine Net WLBZ- Voices Down The Wind 8.45 ALL- Maine N etwork , ews WROO- Honeymoon in New Yon 9-00 WCSH- Trading 9.00 WCSH- T rading Post WLBZ- Easy Aces W ROO- Hooeymc 10.-15 WCSH- Orgon Interlude WRDO- Honeymoon in New York 9.15 WCSH- Tello-Test WLBZ- Basy AcE WL BZ- Rill Water~ WLBZ- Easy Aces WLBZ-Church in Wildwood 9.15 WCSH- Tello Te 9.15 WCSH- Tello-Test 9.30 ALL-Melody Theater WLBZ-Church i 10.50 \\ ::SH- State Street Church WLBZ- Devotional Service 10.00 ALL- Fred \Varin,! 9-30 ALL-Melody Tl: 10-30 ALL-Road of Lile 10.00 ALL- Fred \Varin JJ .00 WHl1O- Words and Music 9-30 ALL- Melody Theater 10.-15 ALL-Joyce Jordan 10.30 ALL-Road of L WLBZ- World News 10.00 A LL-Fred Waring I 1.00 ALL-This is Nora Droke 10-30 ALL- Road of Lile 11-15 ALL-Katie's Daughter 10.45 ALL-Joyce Jord, Jl,05 WLBZ- Church Service 10--15 ALL- Joyce J ordan I 1.30 A LL- Jack Berch Show 11.00 A LL-This is N o 11,00 ALL- This is Nora Droke I 1.45 WCSH- Lora Lawton 11.15 ALL- Katie's Dau I 1.30 WRDO- News Summary WRDO- T rio T ime 11.15 A LL- Katie's Daughter I 1.30 A LL-J8ck Bercb I 1,-1 5 \\'HOO- Voice of the Arm)· WLBZ Norm Lambert IJ.30 A LL- Jack Berch Show 11.45 WCSH- Lora La• WL BZ- Rcd Cross Program 11 --15 \\ CSH- Lora Lawton AFTERNOON W ROO-loside St WLBZ- Music ol W RDO-Im,ide Story 12.00 WCSH-Nooniime News AFTERNOON WLHZ- Mu~ic of Manhattan WHOO- U. P. News AFTERNC WLBZ-Korn Kobblers AFTERNOON 12.00 WCSH- oontimc 12-00 \\ CSH- News 12.05 WROO--:\loi ne Radio News WRDO- U. P. 1' 12. 00 \\ CSH- Noontini e New, 12-10 WROO- Noonday Revue WHOO- Church in Wildwood \\ HOO- U. r . News WLBZ- Korn Kot WLBZ- H ere•~ To Vets WL HZ- Korn Kobblcrs 12. 15 WCSII- Luncheon Club 12.05 WHOO- Maine F WLBZ- ESS,O Reporter 12.05 WRDO- Moine Radio ew~ 12.J0 WRUO-Noooday 12-15 WCSH- London Column 12.20 \\'LBZ- Maine Radio News 12. 10 WHOO- Noonday Revue 12.15 WCSH- Luncbeor WLBZ- Christian Science Progr11m 12.30 WCSH- Marjorie Mills W LBZ- ESSO R, 12.15 WCSH- Luneheon Club WLBZ-Marjori e Mills WLIJZ- ESSO Reporte r 12,20 WLUZ- Mainem 12,30 WCSH- Pattcrns in Melod) 12,-15 WROO- Rndio Rodeo \\' R DO- Eternal Lil!ht 12.20 WLUZ- 1\laine Radio New5 12.30 WCSH- Marjorie 1.00 AL L-Maine Nehvork News WLBZ-Marjorie WL BZ- SoutblPnd Singini! 12.30 WCSH- Marjorie ~!ill~ WL BZ- Marjorie Mills 1.15 WCSH-Maine News 12.45 WROO- Musio S WROO- Luncheon with Lopez 12.45 WLBZ- Newport Playhouse 1-00 A LL- Maine Net 12-~5 WHOO- Radi o Rodeo WLBZ- Bill Waters 1-15 WCSI I- Maine l\ 1:00 ALL--~laine !'-letwork New1 J.00 A LL-Maine Network News J,20 WCSH- Agnes Gibbs' Date Book I.JS WCSH- ~laine News WRDO- L uncheo J.15 WCSH- Solon Strinis J.30 WRDO- Robert McCormick WL BZ- Bill \Vat WHOO- Luncheon with Lope7 WLBZ- Fashion Parade - Wf-,)()- S,.ftty P,ogram W BZ--Ra 1 W_,p~ s 1.20 WCSH- Agne1 C 1.45 ALL-Tony 011d Juanita WLBZ- Mcn Behind The Melody J.20 WCSH- Agnes Gibbs' Date Book 1.30 wnno~ mi'lie"!t""t 2.00 ALL-Double or Nothing 1-30 WRDO-Robert McCormick WLUZ- Fashlon i .30 ALL-University of Chicago WLBZ- Fa~hion Parade 2.28 A LL-Today's Children 1.45 ALL-Tony and Roundtable J.45 ALL-T ony and Jua nita 2.45 WCSH- Light of the World 2-00 AL L-Double or WRDO- C oing Plac • with J c■■ 2.28 ALL-T oday') Cl 2.00 A LL- R. F. D . A merica 2.00 ALL- Double or N othing Murray 2.28 ALL-Today's Children 2.45 WCSH- Light of 2-30 ALL-RCA Victor bow with WLBZ-Dr. Harry McNeil WLBZ-Garden 2.45 WCSH- Light of The World ,.00 .\LL-Lile Can Be Beautiful WROO-Goi.o& : Robert Merrill WLBZ-Gorden Show I.IS ALL- Ma Perkins Murray 3-00 ALL- Sheaffer Parade WRDO- Going Places with Je.a 3.00 ALL- Life Can I Murray 30 ALL - Pepper Young's Family 3.30 ALL- One Man's Family 1 00 A LL-Backstage Wife 3-15 A LL Ma Perluaa 3.00 ALL- Lile Can Be Beautiful 3-30 ALL- Pepoer Yo 1 15 ALL- Stella Dallas 4,00 ALL-The Quiz Kida 3.15 ALL- Ma Perkins 3.45 ALL-Ri,tLt To ~ 10 ALL-Lorenzo .J ones 3-30 ALL- Pepper Young's Family 4.00 ALL Backstaie \ 4-30 A LL-Bob Trout ~.-15 ALL-Youn~ Widder Brown 3.45 ALL- Right To Happiness 4.15 ALL-Stella Dall 4-35 WSCH- As Maine Gee, 4-00 A LL-Backstage Wile 5-00 WCSH- When A Girl Marriea 4-30 ALL-Lorenzo J WRUO-U. P. News WROO-Living- 1948 4-15 ALL-Stella Dallas WLBZ- Shoppers' Variety Revue 4.45 ALL-Young Wi WLBZ- Living- 1948 4-30 ALL-Lorenzo J ones S,05 WROO- 1400 Club 5.00 WCSH- Wben A 4-45 A LL-Young Widder Brown WRDO- U. P. r 5-00 ALL-Ford Theater S. IS WCSH - Portia Faces Lile WLBZ- Shoppen 5-00 WCSH- When A Girl Marnee WLBZ- -Shoppers Variety Revue 5-05 WRD0-1400 Ct, WRDO- U. P. News 5-25 WLBZ- Standard Shoe P&lll• EVENING WLBZ- Shoppers' Varietv Revue 5.15 WCSH- Portia F 5-30 WCSH - Just Plain Bill WLBZ- Shoppera 5-05 W RDO- 1400 C lub WROO-A Visit with Hezzie 6.00 WCSH- News 5.15 WCSH- Portia Faces Life WLBZ- Visit With Hezzie S.30 WCSH- Just Pia WLBZ- Shoppers Variety Re•iae WROO- A Visit WRDO-Catholic Hour 5,45 WCSH- Front Pa&e Farrell WLBZ- Visit Wi 5,30 WCSH- Just Plain Bill WLBZ-News WRDO- A Visit with Hezzie EVENING 5,45 WCSH- Front P 6.15 WCSH- Arlyn E. Barnard WLBZ- Vi,it With Hezzie 6-00 ALL-Maine Network New, EVBNIJ 5.45 WCSH- Front Page Farrell WLBZ-Guest Star 6-15 ALL-Sporu J ournal 6.00 ALL-Maine Ne 6-30 A LL-Hollywood Star Preview EVENI NG 6.25 WCSH-Maine State New, 6-15 ALL-Shell Jou, WRDO- Sports Story ond E rror 6.25 WCSiH- Maine ! 7.00 ALL- Jack Benny ~how 6.00 ALL- Maine Network Ne.,. WLBZ- Muaical lnterlu,Je 6,15 ALL Snell Journal W R D0'---Sports 6.30 WCSH- Tony & Juanit• WLBZ-Mu ■ ica l 7.30 ALL-To Be Announced 6.25 WCSH- M.aine State New, WRDO- Sweet & Swing 6.30 WCSH- Tony & 8.00 ALL Robert Shaw Chorale WRDO- Sports Story and Error WLBZ-Organ Tones WLBZ- Musical Interlude WRDO-Cony H 6.45 WCSH- 3-Star Extra WLBZ- Norm L 8.30 ALL- Fred Allen S!.tow 6-30 WCSH- Tony & Juanita WRDO- U. P. N ew, 6.45 WCSH- 3-Star I 9.00 WCSH- Manhattan Merry • Go­ WRDO- Sweet & Swin• WLBZ- ESSO Reporter WROO-U. P. WLBZ- Norm Lambert I Round 6,50 WRDO- Maine Radio New, WLBZ- ESSO F W ROD- Manhattan Merry Go • 6.45 WCSH- 3-Star Extra WLBZ- Maine Radio News WRUO- U. P. News 6.50 WRDO- Maine I Round 7.00 ALL-Supper C lub WLBZ- Maine F WLBZ-ESSO Reporter WLBZ-Allen Roth Symphony 7.15 ALL-News of the World 7.00 ALL-Supper Cl 6-50 WRDO- Maine Radio News 9.30 WCSH- Am. AJbum of Familiar WLBZ- Maine Radio New, 7-30 WCSH- Skippy Hollywood Theater 7,15 ALL-New, of t WRDO- Lennie Hermon Quintet Music 7.00 ALL- Supper Club 7.30 WCSH- To Be . WLBZ- Mu1ical Memoin WRDO-Musicaf WROO-Am. Album of Familiar 7-15 ALL- News of the World Music 7.45 WRDO- Little Show WLBZ- Univ. o· 7,30 A LL- The Favorite Story WLBZ-Richard Harknes, WLBZ- Memorable Music 7.-15 ALL-To Be Ar 8.00 ALL- Cavalcade of Ameri1:11 8.00 ALL-Call For Music 8.00 ALL-National ti.JO A L L Voice of Firestone 8,30 ALL-Date With Judy •0-00 ALL- Take It or Leave It 8.30 A LL-Jack Pear 9.00 ALL The Telephone Hour 10.30 ALL-Night With Horace fuidt 9.00 ALL-Thin Man 9.00 ALL- Duffy's T 9.30 ALL- Or. I. Q. 9.30 ALL-Call The Police 9.30 A LL-Mr. Distr I 1.00 ALL- Maine Network N ews 10.00 A LL- Contented Program 10-00 A LL- Meet Corliss Archer 10.00 ALL-The Big S 10.30 A L L- Fred Waring 11.lfi ALL-Cl\(ton Utley did Tbe 10.30 ALL- Red Skelton 10-30 ALL-Jimmy D· I 1.00 WCS,H- Maine Network New, News 11.00 WCSH- Maine Network New, 1-00 WCSH- Maine l\ WRDO- World News WRDO-World New, WLBZ- ESSO Reporter WRDO-World I 11 .30 WCSH- Dave Carroway Show WLBZ- ESSO Reporter WLBZ- ESSO f II.IS ALL- News of World WLBZ- Dave Carroway Show I I. 15 A LL- Morton Downey I 1.15 ALL-News of ' WRDO- Sign Off 11.30 WCSH- Swing Circle I 1.30 WCSH- Swing Circle WRDO- Reserved for Oanc,ng 11-30 WCSH- Swing ( C2.00 WCSH ..:..News WRDO- Reserved for Oancini WR DO- Reserve WLBZ- The Click O rchestn. WLBZ-Roosevelt Grill Oreb. WLBZ-MeaJow WLBZ- News 12.00 AL L-News 12.00 ALL- News 12.00 ALL- News WRDO '1400 - WLBZ · 620 WCSH 970 - FRIDAY SATURDAY THURSDAY MORN ING MORNING MORNING 6.00 ALL- News ORNlNG 6.00 ALL-News 6.00 ALL-News 6-05 ALL-Paul Gil 6.05 ALL-Paul Gil YS 6.05 ALL-Paul Gil 6.25 ALL-News J Gil 6.25 ALL- News 6.2S ALL-News 6.25 WCSH- News .... WLBZ-New1 6.30 ALL-Moine Fa rm Topics ne Farm Topic, 6,30 ALL- Maine Farm Topics 6.30 ALL-Main.: Farm Topics 7.00 WC:SH-News ews 7,00 WCSH- News 7 .00 WCSH- News J. P. News WRDO-U. P. News WLIIZ- Sacred Heart Program WROQ- U. P. N ews WHDO- U. P. News 11crcd Heart Pro&riua WLBZ-Sacred Heart Program WLBZ-Sacred Heart Program :adio Reveille 7.15 WROO- R.adio Reveille 7.05 WRDO-Radio Reveille 7.05 WHl>O- Radio Reveille :igbway el the Spirit WLBZ- Haymekers 7,15 WCSH- Rev, Howard 0. Hou&Ja lim Bryant WCSH- Sacrcd Heart Prognm 7.15 WCSH- Rev, Howard 0 . Hoa&Ja WLBZ-Slim Bryant WLBZ- Haymakcrs ,11te Edition 7-30 WCSH- Late Edition 7.30 WCSH- Late Edition J. P. Naw1 WRDO- U. P. News WRDO- U. P. News 7.30 WCSH- Late Edition ,SSO Reporter WLBZ- ESSO Reporter WLBZ- ESSO Reporter WllDO- U. P. News tadio Reveille 7.35 WRDO- Radio Reveille 7,35 WRDO- Radio Reveille WLBZ- ESSO Reporter rogram Higbligbu WLBZ- Program Highlights WLBZ- Program Highligbu 7.35 WRDO- Radio Reveille !ohtint But the T rutb 7.45 WCSH- Arlyn E . Barnard rlyn E, Barnard 7.45 WCSH- Arlyn E. Barnard WLBZ- Program Highli&hts WROO- Mornin,t Roundup WllDO- Morning Roundup \ilorninll Roundup 7.45 WCSH- Morning Melody Pandc WLBZ- Musical Clock WLBZ- Musical Clock 11.ttsical Clock 8.00 ALL-Maine Network New, WHIJO- Mornin,t Houndup ,c Network New• 8,00 ALL-Maine Network New ■ 8. 15 WCSH- To Be Announced WLBZ-Musical Clock ·o Be Announced 8.15 WCSH- To Be Announced WLBZ-Happy Kitchen 8.00 ALL- Maine Network New1 )o You Remember WRDO- Ro,ier Nye W RDO- Do You Remember lappy Kitchen WLBZ- Happy Kitchen 8.30 WCSH- Here's Agnes Gibb, 8. 15 WCSH- To Be Announced lere's Agnu Gibb, 8.30 WCSH- Here's A1tnes G ibb■ WHOO- T houghts for the Day W ROO- Dick Liebert [ bought.I fo r the Day WRDO- Thoughts for the Day 8.45 ALL- Maine Network New1 WLIIZ- O r,ian Recital inc Network New1 9.00 WCSH- Trading Post rading Post 8.45 ALL-Maine Network New1 WRDO- Honeymoon in N ew York 8.30 WCSH- Maine Kitchens W HUO- T houghu for the Day ioneymoon in New York 9.00 WCSH - Trading Post WLBZ- Easy Aces i11sy Aces WROO-Honeymoon in N ew York 9.15 WCSH- Tello Test 8.-15 WCSI I- News 'ello Test WLBZ-Easy Aces WLBZ- Friday Devotions WRDO- Decision Now ~hurch in Wildwood 9.15 WCSH- Tello-Test 9.30 ALL- Melody Theater WLBZ-4-H Clubs WLBZ- Church in Wildwood lody Theater 10.00 ALL-Fred Warinit 9.00 WCSH- School Librarian 10,30 ALL- Road of Life d Waring 9.30 ALL-Melody T heater WHDO- Story Shop 10.-15 A LL-Joyce Jordan ad of Life 10,00 ALL-Fred Waring ll,00 ALL- This is Nora Drake WI.IIZ- Story Shop ce J ordan 10.30 ALL- Road of Lile 11, 15 ALL-Katie's Daughter 9,15 WCSH- Tello-T est s is Nora Drake 10.45 ALL-Joyce Jordan 11.30 ALL-Jeck Berch Show 9,30 ALL-Mind Your Manner, I 1.00 ALL- T his is Nora Drake I 1.45 WCSH- Lora Lawton ie's Daughter WRDO- lnside Story 10.00 WCSH- Hecess Time k Berch Show I 1.15 ALL- Katie's Daughter WLBZ- J oyce Robinson WHDO-Frank MerriweU I 1.30 ALL-J ack Berch Show WLBZ- Fronk Merriwell ,om Lawton AFTERNOON nside Story 11.45 WCSI I- Lora Lawton 10.30 ALL-Archi~ Andrews .tusic of Manhattan WRDO-Trio Time 12.00 WCS,H- Noontime News WLBZ- Norm Lambert WRDO-U. P. News 11.00 ALL- Meet Tbe Meeks TERNOON WLBZ- Korn Kobblers 11.30 ALL- Smilin' Ed. McConnell AFTERNOON 12.05 WHOO- Maine Radio News Joontime News 12.10 WHOO- Noonday Revue AFTERNOON J. P. News 12.00 \\'CSH-Noontime News 12.15 WCSll- Lunchcon Club ~orn Kobblcrs WRDO-U. P. News WLBZ- ESSO Reporter WLBZ- S-orn Kobblers 12.00 WCSII- Noontimc News \ilaine Radio News 12.20 WLBZ- Mnine Radio New, WRDO- U. P. News '1/oonday Revue 12.05 WRDO- Maine Radio New• 12.J0 WCSI 1- Mn riorie Mill• WLBZ- Korn Kobbers 12.10 WRDO-Noonday Revue WLBZ-Marjoria Millt .uncbeon Club 12.45 WRDO-Radio Rodeo 12.05 WHOO- Maine Rodio New, :SSO Reporter 12.15 WCSH- Luncheon Club WLBZ- ESSO Heporter J.00 ALL-Maine Network Neff& 12.10 WllDO- Noonday Revue 1ainem Radio Ne"• 12.20 WLBZ- Maine Radio Newa 1.15 WCSH- Moine News '1a rjorie Mills WllDO- Marine Band 12.15 WCSH- Cniry Chat '11trjorie Mills 12.30 WCSII- Mnrioric Mills WLBZ- Bill Waters WLBZ- ESSO Reporter WLBZ-Marjorie Mills \ltusic Shop t.20 WCSH- Agnes Gibbs' Date Book 12.20 WLBZ- Maine Radio Newt 12.45 WRDO- Radio Rodeo J.30 WRDO--Robert McCormick .inc Network New1 J.00 ALL- Maine Network News WLBZ- Fnshion P.ero de 12.30 WCSH-4-H Club /Jaine News 1.15 WCSH- Maine News 1,45 ALL-Tony and J uanita WLBZ-Coflee witb Congren Luncheon with Lopez WROO- Luncheon with Lopez 2.00 AL L-Double or Nothing WRoq.-Meet the Mike 3ill Waters W UBZ-Bill Waters 2,28 AL Today's Children 12.45 WCSH-Music In Marchtime !\.goes Gibbs' Do.te Book 1-20 WCSH- Agncs Gibbs' Do.tc Book 2.45 WCSH- Light of the World WRDO- Going Places with J ee■ 1.00 ALL-Maine Network New, Ro'li!'f'f1\,fcCorm ick 1,30 WRDO- Robert McCormick Fashion Parade WLBZ- Fashion Parade Murray I.IS WCSH- Maine News ny and Juanita WLBZ-Gard'en Show WRDO- Oon Rix 1.4S ALL-Tony and Juanita 3.0~ ALL- Lile Can Be Beautiful WLBZ- Bill Waters ,uble or Nothing 2,00 ALL-Double or Ncthing 3.1:, ALL-Ma Perkins 1.20 WCSH-Salon Strin,is day's Children 2.28 ALL-Today's Children 3.3_0 ALL- P.epper Youn,l's Family 34:, ALL-R,ght To Happine11 Jight of tbe World 2.4S WCSH- Light of the World 1.30 ALL-National Farm 11nd Home :;arden Show 4-00 ALL-Backstage Wife Hour WLBZ-Gardcn Sbpw 4.15 ALL- Stella Dallu Goin& Placet with Jeaa WRDO- Going Places with J ean 2.00 WCSH- To Be AMounced Murray 4.30 ALL-Lorenzo J ones Murray ·"45 ALL- Young Widder Bro"'n WLBZ-Music for tbe Moment e Can Be Beautiful 5.00 WCSH- When A Girl MarriM WRDO-Proudly We Hail Perkin• 3.00 ALL- Life ,Can Be Beautiful WRDO- U. P. New, 2.15 WCSH- Tbe Tenth Mao ,oer Young', Family 3. 15 ALL-Ma Perkins WLBZ-Shoppers' Variety Revue tLt To Happine11 3.30 ALL- Pepper Youn&'• Family 5.05 WRDO- 1400 Club 2,30 ALL-Veteran's J ournal 3.45 ALL-Ri&bt To Happinee, kstde Wife 5,15 WCSH- Portia Faces Life 3.00 ALL- To Be Announced :Ila DallH 4-00 ALL- Backstage Wife WLBZ-Shoppen Variety Rn"ue 4.~S ALL- Stella Dallas 5.30 WCSH- J ust Plain Bill 4.00 ALL-Doctore Today renzo Jones WRDO- A Visit with Hezzie ung Widder Brown 4.30 ALL- Lorenzo Jone• WLBZ-Visit with Hezzie 4,30 ALL-1st Piano Quartet Nben A Girl Murie, •US ALL-Young Widder Browo 5.45 WCSH-Front Pa1te F■ rre ll 5.00 WCSH-Swaone River Boys U. P. New, S.00 WCSH- When A Girl Merri• EVENING WRDO-U. P. New, 5hopper1' Variety Revue WROO- U. P. News WLBZ--Slwanne River Boys 1400 Club WLBZ-Sboppera' Variety Revue 6.00 ALL- Maine Network New, 6.15 ALL-Shell Journal 5,05 WRD0- 1400 Club :'ortia Faces Life 5,05 WR00- 1400 Club 6-25 WCSH- Maine State New1 5.15 ALL-Lassie iboppen Variety Revue 5.15 WCSH- Portia Face, Life WRDO- S'ports Story and Error lust Plaiu Bill WLBZ- Sboppers Variety Revue WLBZ- Musical Interlude 5,30 WCSH- Dr. I. Q . Jr. <\ Visit with Henia 5.25 WLBZ-Standard Shoe Pp. 6.30 WCSH- Tony & Juanita WRDO- Tenth Man / isit With Heuie 5,30 WCSH- Just Pain Bill WRDO-Music of Manhattan WLBZ-Brigbt Lend WLBZ-Norm Lambert • root P1&e Farrell WROO- A V isit with Hezzie 5.45 WROO- Dick Cookson WLBZ- Visit With Hezzie 6.45 WCSH- 3-Star Extra WLBZ- To Be Announoed ~VENING 5.45 WCSH- Front Page Farrell WROO-U. P. News 1ine Network New1 WLBZ- ESSO Reporter EVENING EVENING :ll Journal 6.50 WRDO- Maine Radio New, WLBZ- Maine Radio New, \ltaine State New.a 6.00 ALL- Maine Network New• 6.00 WCSH- Maine Network Newe ,Sports Story end Error 6.15 ALL-Sports Journal 7.00 ALL- Supper Club WRDO- Maine Network N-• ,fosical lnterlud~ 6.25 WCSH- Maine State N ew• 7.15 ALL-New of the World WLBZ- Esso Reporter [ony & Juanita WRDQ.-"Siports Story and Error 7.30 ALL- Yankee Yams 6.15 ALL-Sports J ournal WLBZ-Musical Interlude Cony High Revue 7.45 WCSH- To Be Announced 6.25 WCSH- Maine State Newa 'llorm Lambert 6.30 WCSH - Tony & Juanita WROO- H. V . Kaltenborn WROO- Maine State Nein I.Star Extra WRDO- Keep On Keepin' 0a WLBZ- H. V. Kaltenborn WLBZ-Musical lnterlucle U. P. New1 WLBZ-Orll,lln Tones 8.00 WCSH- Band' of America 6.30 ALL-NBC Symphony ~SSO Reporter 6.45 WCSH- 3-Star Extra WROO- Longine Sympbonette Maine Radio New, WRDO- U. P. News WLBZ-Jr. C . of C. Radio Pora• 7.30 ALL-Curtain Time WLBZ- ESSO Reporter .Jaine Radio New1 S.30 ALL--Can You Top Thi, 8.00 WCSH- Life of Riley pper Club 6.50 WRDO-Maine Radio New• 9.00 ALL-People Are Funny WLBZ- Lile of Riley WLBZ- Maine Radio New, ws of the World 9.30 WCSH- Waltz Time WRDO-Guest Star To Be Announced 7,00 ALL-Supper Club WROO-Waltz Time 8.15 WROO-Here's To Veterau Musical Portrait, 7.15 ALL-News of the World WLBZ- Musical Comedy Gema 8,30 A LL-Truth or Consequencee Univ. of Maine Hour 7.30 ALL-New England Round Tule 10-00 WCSH - Mystery Theater 9.00 ALL- Your Hit Parade Be Announced 8,00 ALL-Aldrich Family WRDO-Mystery Theater ,tional Minstrels 8.30 ALL-New Faces of 1948 WLBZ-Tbe Haunting Hour 9.30 ALL-J udy Canova ck Pearl Show 9.00 ALL-Nelson Eddy 10,30 WCSH- Sports Newsreel of the Air 10.00 ALL-Kay Kyser WRDO- Advcntures in Research Hy's Tavern 9.30 ALL-Sealtest Villa,!• Store WLBZ- Decision Now 10.30 ALL-Grand Ole Oprey ·. District Attorney 10.00 ALL-Bob Hawk Show 10.45-ALL-Pro and Con 11.00 WCSH- Maine Network New1 e Big Story 10,30 ALL-Eddie Cantor Show 11,00 WCSH- Moine Network New, WRDO- World News nmy Du rante Show 11.00 WCSH- Maine Network New, WROO- World News WLBZ- ESSO Reporter 'laine Network Ne­ WRDO- World News WLBZ- ESSO Reoorter II.IS ALL-Morton Downey / World News WLBZ- ESSO Reporter 11.15 AL L-News of World ~SSO Reporter 11.30 WCSH-Swiot Circle I t.15 ALL-Morton Downey 11.30 WCSH-Swing Circle WRDO- Reserved for Dancing ws of World 11,30 WCSH- Swing Circle WROO- Reserved for Oanciq WlmZ- Saturday Nightcap iwing Circle WRDO- Reserved for Dancin& WLBZ- World's Great Noveh Reserved for DancinC WLBZ- Piano Q uartet 12.00 ALL-News 12.00 ALL-New ■ Y1eaJow BrookClubOrch . 12.00 ALL-News "'' Pare Six THE MAINE BROADCASTER J une, 1948

Uncle Hezzie Tries Yankee Sweet Talker Durante's Campaign-•Aided By Tradin' On Portland W on1en UNA MERKEL TAK FS UP Peggy's And Victor's Support ROMANTIC PURSUIT OF BACHELOR 'GILDY'

WOMEN'S DAY- Here Hezzie arrives in front of Rines Brothers' Stoi,e in his ancient Model T to the delight oi spect'iltors. Rines '\i\'omen' Day sale. On that day, the women employes take over, SWEET ADELINE-Una Merkel of and no men are allowed in the store. stage and screen has joined the cast Uncle Hezzie is an exception how­ of NBC's The Great Gildersleeve, in ever. He's the handy man who hangs the role of Adeline Fairchild, the KIDDIN'N ON THE KEYS-Comedian Victor Moore and songstress Peggy around to do any odd jobs required romantic lady from Dixie. Studying Lee of the J immy Durante Show take time out during a rehearsal for II bit of by the ladies. script with her is Harold "Gildy" close harmony. Miss Lee, who also writes songs, is right at hom-«nd Moore Peary. seems happy to be her stooge for the impromptu aot. Late Edition Show Una Merkel found it smart to play Jimmy Durante is an unusual type motion pictures and heard on numer­ Gets Time Change dumb. The sweet-talking actress from of politician. He's running for vice- ous radio programs since. the South turned a talent for success­ president, but he doesn't worry about Peggy, who's only 27 now, works Later this month, the Late Edition ful take-offs of the so-called "dizzy having his name entered in any pri- well with veteran showmen like Dur- Show with Paul Gill will change time blonde" into a comfortable livelihood. mary. anre and Moore, but she's not exact- from 8:15 a. m. to 7:30 a. m. over 1\1.iss Merkel, who has been a screen Each 'Wednesday night, on his ly a rookie herself. Back in 1941, WCSH. With the time-change, the actress- since the early "talkies," was show ( 10: 30 p. m.), he takes his cam- she signed with Benny Goodman in a zany character, Gill, will have a full first drafted into radio seven years ago paign into the voters' homes. He has Chicago night club, and his records hall-hour at his disposal, antics and when she played a daffy woman been astute enough to choose two with her vocals sold faster than ever. general Tom-foolery. ioumalist in "Nancy Bacon Report­ campaign assistants with great popular The first big hit was "Why Don't Gill has made a name for himself mg." Now sbe is back on NBC as appeal. You Do Right?" and she has been on in the field of radio comedy at the Adeline Fairchild, the southern vamp They are comedinn Victor Moore her way since. Now she and hus- "BARGEN" TOWER- Hezzie poses and Peggy Lee, the beautiful blonde band Dave Barbour write songs them­ momentarily for photographers as be local level. With Bob Dargo as on The Great Gildersleeve (Wednes­ stooge, the show is one of the few days, 8: 30 P· m.), still a sweet-talker who wdces songs-and then sings them selves- the smash hit ''Manana," "It's offers Women'& Day bargains to Rines' better than the next girl, a Good Day," "I Don't Know Enough customers. comedy programs i;roduced outside but not qwte so dumb. of network studios. She "allows" that it's a happy Veteran Showman About You," "You Was Right, Baby" Uncle Hezzie Q. Snow, Maine's change of pace to play a calculating and others. favorite 'down-east' radio character, N' h di y· B lady who is not totally frill and froth. Victor Moore's record of show hits vVich Durante's humor, plus Peggys' ·d hi ual · · ·o ~ n ___,. , 1g t news e tor 1ctor est, who assist«13~Q&"4A,_,__ .._ 'I.I s ann V.JSlt to ...... nes.nuu.uers----n1-- "f'""' I ~~ t · What -Adeline has in mind, of course goes back to 1905, when he was star.red songs and Moore'.s comic 5 Deparonent Store last month on the •v •• ~n _am .. """' scu ptot, is rU tini: is to finish the work started by Leil~ for two years in George M. Cohan's the campaign rolls merrily along. H event of ''Women's Day". This year, the finishing touches on a three:fo?t Ransome, her cousin twice removed­ "Forry-Five Minutes From Broad­ The Dttrante Show is heard each instead of arriving at the store with clay fig°;l"e._ He plans to cast 1t m way." In the 30's he was starred in Wednesday at 10:30 p. m. over his mare ''Bonnie-Belle," Hezzie came plaster w1th10 a few weeks. The pro- the subtle breakdown of Gildy's vali­ ant efforts co remain Summerfield's ''Of Thee l Sing" and "Let 'em Eat WCSH, WRDO and WLBZ, the chugging into town in a 1910 model duct of his arc is a large female figure Cake," and has been seen in many three N BC stations in Maine. Ford. which he will c:ill "Woman in Chains." most eligible bachelor. Una says she Confounding the city's traffic cops, is "pleased as punch" with the new as usual, Hezzie did a hairpin turn in The program, As Maine Goes, on role and the opportunity co develop a the center of Congress Street, coming WCSH, presented several news ex­ good radio character. to a stop in a "no parking" zone in clusives last month. Ralph A. Leavitt J\11.iss Merke~ who was born in Ken­ front of runes' Bargain Tower. of Portland, who has been mentioned tucky, received her formal education There, atop the portable steel tower, prominently as a nominee for the U. in Pennsylvania and New York, then Hezzie offered bargains to the women S. Maritime Commission, was inter­ attended a dramatic school in Cin­ shoppers every hour, on the hour. viewed concerning National Mari­ cinnati which was run by T yroue Broadcasting briefly during the day, time Day. U. S. Rep. Robert H ale Power's mot~er and sister. Shortly "the swapin'st man in sixteen coun­ of Portland made an exclusive sppech after graduanon, she won a part in ties" invited radio listeners to come to from Washington on the Mundt­ "World Shadows," in which Lillian the score for real 'Tradin' Post' bar­ Nixon Communist - curb measure. Gish wa.s starred. Thereafter, she gains-and judging from the crowds, Michelle Deere, French Boy Scout played on the New York stage for a good many listeners heeded his in­ from Nantes, France, was interviewed five years, in such shows as "Coquette" ,·itat:i.on. in connection with the Maine Broad­ with Hel.en Hayes and "Abraham Every year, Uncle Hezzie makes it Lincoln' with Walter Huston before casting System Kiddie Relief Ship for going to Hollywood. ' a practice to put in an appearance at the children of Calais, France. Joe McCarthy Speaks ! Television Topics -;;,- ;.:n- ~~II:--l On Augusta Station A GAG'S A GAG-So claims Ed Ford as be shows two members of the Boys' __...,.,..._,....,...... ,._....,...... _,._,,...... ,..,,.._,,....,...... __...... ,._....,..~~ __ Just about every baseb:ill fan in the Clubs of America, Nick Sullivan (left) and Georgis Rose how some of the HOME RUN! country wants to hear Joe McCarthy, jokes heard on NBC's Can You Top This program can be traced back to Joe and vVRDO is now carrying the pro­ Miller's original joke book. Aiding the Senator in his historical research are gram\ Joe McCarthy Speaks, for spons Harry Hershfield (left) and J oe Laurie, J r. (right ). The gagsters helped fans m the Augusta area. celebrate Boy's Club Week last month. ln a new series of five-minute shows rhe new manager of tl1e Boston Red Sox tells inside, "club house" stories about the great stars of today and yesterday. No one but the great McCarthy, with his 40 years of base­ ball experience, could have collected such an interesting group of anecdotes. And Joe's personality and sincere manner makes every show doubly in­ teresting to the listener. The nightly program also includes TENNIS! the day's latest major league scores. Heard Monday through Friday at 5: 55 p. m., the program is sponsored by the E. A. Manson Co. of Win­ throp, and by the Maine Willy's Sales Co. of Augusta.

The Tello-Test Show on WCSH suffered an adversity recently when announcer Bob Dargo started his program, only to find that his tele­ phone was out of order. Hasty work by the engineering staff set up a spe• TOSCANJNI TELEVISED-The noted NBC conductor, Arturo Toscanini, cial mike in an office where he could was presented on television last month during his Anniversary performance of resume his program with a phone that the NBC Symphony Concert. Here is an actual photo of Toscanini taktn worked. from II television receiver. June, 19.JiS THE MAINE BROADCASTER Page Seven

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Page EiE8AMPLE COPY THE ~L\IXE BRQ_illCASTER June, 194S "LUXURY LISTENING" MONDAY NIGHTS ON NBC Ambitious Quiz Kid New Faces Show Music, Drama Plans To Become Slated On NBC Sp~rts ·columnist Leonard Sillman, Broadway singer, And Quiz Shows actor, dancer and producer, will pre­ sent his "New Faces of 1948" as an NBC summer series for "Ma~,vell Highlighted H ouse Coffee Time," while George Bums and Grncie Allen, are on vaca­ Monday night is stay-at-home night tion. It starts Thursday, June 17 for thousands of Maine families-for (8: 30 p. m., EDT) and will be heard the three solid hours of music, d.rama throngh Sept. 23. and light entertainment presented on The radio program, like the stage Maine's three NBC stations. sho,·v, ,yill comprise original satirical From 8:00 to l l:00 p. m. every ;cvue sketches sec co music written Monday, NBC offers "luxury liSten­ especially for the show. Rcgnlar per­ ing"-dramas with noted guest stars, formers in the cast will be, in addi­ music of d1e masters presented by tion to Sillmon himself, George Hnll, distinguished soloists and famous June Carroll, Gene J\fartin, Eleanor orchestras, songs in the modern tem­ Jones, Jack ,v.illiams, Fnmk Milton po, the fast-paced Fred Waring show :md Jay Presson. and a quiz program which pays off There will also be a series of guests in fun and Silv-e-r Dollars. on the program. Orchestral music The "lu.xury listening" starts wiili FOR FUN AND MUSIC-J11ne Wjlson, Fred Woring 11nd Joan Wheatley Cavalcade of America-stories of the will be by Al Roth and his musicians. (I . to r. ) all join in the musical gaiety on the Fred Wuing Sbow, heard Mon­ Regulars also will be the Skyriders courageous trail-blazers in American day nights at 10:30 p. m. The fast-p.aced evening show is one of the musical history. Leading roles i11 these ac­ quartet - Pat Easton, Janie Marrin, programs featured during NBC's Monduy nights of Luxury Listening. Chris Leighton and Burt Taylor. curate, entertaining dramas are played Sillman will prodnce and also will by stars of stage and screen. Recent act as ho~'t in prcsendng tl1e weekly stories have been based on the lives guests. \;l,' riters will be James Shel­ Eve A rden Sets The Style of Washington Irving, Robert E. Lee. ton, J une Carroll, George Hall, Rebecca Lukens and Bobe Ruth. The Bobby Burns Arthur Siegal and Jeff Bailey. Ken program is now in its thirteenth year ( He's a Baseball Expert ) Burton wilJ direct. on the air. From the fuse "Play Ball!" till the At 8:30 p. m., the Voice of Fire­ last ''Yer Out!" this baseball season, stone rakes the dial spotlight. This the Burns household will be a house lu~'llry musical program features the dfrided, ,vith Quiz Kid Bobby Burns Olmsted Welcomes voices of Christopher Lynch, young rooting for the Cleveland Indians and lrish tenor, and Eleanor Steber, scar father John supporting the Chicago An Argument --- For of the Metropolitan Opera. It is a White Sox. program of serious music, interspersed The young baseball expert was a Variety's Sake with lighter classics and popular airs. loyal \ Vhite Sox fan un9-i this year, The program started Dec. 3, 1928 and ~!.CC l,11 -d'!.'"'iA ..,I ..n .,C43\:r his 1')~ -.v;!t._ is one ,,f rhe 'lid= ci-mrr:cr:::::! s;;;; the Indians-a b1:tter club, he says, on the au:, retaining all of its original than his home-town White Sox. Dad popularity. has promised to take Bobby to Comis­ Telephone Hour key Park when the lodians visit-and Bob has announced that he will "yell Another popular musical progralll. louder than my Pop". is the Telephone Hour, featuring the Bobbr, who could quote big league 67-piece Bell Symphonic Orchestra batting avernges and Big ine college directed by Donald Voorhees. The diamond standings before he could program presents a varit:ty of in1por­ do his multiplication tables, doesn't r:1nt guest stars, all well-known names confine his enthusiasm to baseball. in the musical field. The Telephone He's a devotee of almoSt every other Hour is heard at 9:00 p. m., each sport, from tennis to football. Monday. The black-haired, black-eyed Quiz. At 9: 30 p. m., Dr. I. Q. offers rich Kid hopes to become a sports writer, re\\'ards in silver dollars. Maine and he's typical of the children who Broadcaster readers need no intro­ appear on the show. They're all duction ro ti-tis popular radio per­ ambitious, with careers already in sonality. Lew Valentine, who is Dr. mind. I. Q., puts on his show in theaters Others on the show are such "old­ from coast to eoast. timers'' as Joel Kupperman, 11, who Good music takes over on NBC at first lisped his way through Quiz 10:00 p. m. Baritone Buddy Clark is Kids program almost sL\'. years ago, heard as fcarured soloist on tl1e Car­ 11nd wanes to be a lawyer "so I can nation Hour. Orch,estral music is correct the bad Jaws that have been supplied by Ted Dale. The program passed"; Naomi Cooks, now 9, who started in Chicago on Jan. 4, 1932, FASHION FOR TWO- Latest in mother-end-daughter outfits is modeled by aspires to be an actress and writer­ Nelson Olmsted but Buddy Clark joined the perman­ playwright; Ruthie Duskin, 13, author (He Reads and Tells) Eve Arden, comedienne of NBC's Ne'!"' Sealtest Village Store, and her young e11t cast only last year. The show of ''Chemi, the Magician," a best­ duughter, Liza. T he suits are light-weight wool in a pastel shade with color originates now in Hollywood. ~elling children's book, who plans to There arc two things tl1at make accents in the ribbons on the hats. Eve's program is aired every Thursday One of the most unique musical make writing her life's work; and Nelson Olnrn:ed irritable. The first at 9 :30 p. m. on Maine's three NBC stations. programs on the ai.r is heard at I 0: 30 Jack Rooney, 15, who wants to be a is to have to spend an evening playing p. m., rounding out NBC's Monday writer - or crimioologisc. bridge. The second is ro have some­ night of luxury Jjscening. Fred War­ The Quiz Kids seem to like the one ask him if reading is his hobby. ing and his Pennsylvanians present professions-law, medicine, / writing "\Vhen my wife wants to precipi­ Pipe Collector Who's Boss Now? their evening program. "\-Varing's or other contributions to culture. tate an argument," he said, "all she They're telling a new sho.rt-short soloists ace . all specialists. There's has to do is accept an invitation to Eddy Howard, who heads the story on radio row. During a recent Jane Wilson, for example, who sings one of those silly yac-a-te-yating "Band of the Year" heard on Charlie McCarthy broadcast, Edgar ballads and light operettas. Other Fred Allen Saves $40 bridge parties. An evening spent NBC's Sunday afternoon "Sheaf­ Bergen dropped his script and had to stars arc Daisy Be.rnier, Joan Wheat­ playing cards always ends in an argu­ fer Parade," spends his off mo­ ~•d-lib frantically while an assistant ley and Joe Marine, all musical spe­ It's Jack Benny's turn to kid Fred ment for us." ments browsing around tobacco tried to put the scattered pages ciali~'ts. Allen for being- er- "over-t,hircy." It isn't that Nelson, young, tweedy scores looking for choice speci­ together. The annoyed producer Three Top Hours The May issue of Cosmopolitan and a pipe-smoker, or Lynn, slim and mens to add to hjs collection of grabbed another script and rushed magazine fentures an article by Jack sleek housewife, like to quarrel. They pipes. The pipe-fancying Mr. our of the control room onto the Monday Night luxury listening on Haley which reveals tl1at Allen de­ don't. Howard has more than 700 meers­ stage. H e went right by Bergen and NJ3C is heard in Maine over WCSH, posited $40 in the Provident Bank "It's just that we get along so well, chaums, clays and porcelains in put the script in front of Charlie, and Portland; WRDO, Augusta, and of Boston in 1914. And, Haley says, confessed Nelson, "that an occasional his collection. Incidentally he was pointing out the place to the WLBZ, Bangor. These programs­ it's still there, drawing interest. The argument gives us a little variecy." doesn't smoke. dummy when Bergen finally grabbed all time-tested radio features-provide article, titled "I Knew Fred Ll\llen Olmsted narrates a half-hour story­ it and went on with the program. a high-cypc of variety for listeners \Vhen," is part of the magazine's telling program .on Sundays at 2:00 \Vho says the wooden-headed little who prefer the best in entertainment. ~eries on famous personalities in var­ p. m. over WCSH, WLBZ and Bob Trout, NBC reporter, did a guy isn't the star of that program? LiStener polls and surveys indicate, ious professions. WRDO. It takes a lot of research double take recently when he read a year in and year out, that these Mon­ to keep him in material. T he Sun­ ucws item about a Cnribbean storm, Jimmy Durante has a double ia day features hold top place with radio audiences in Maine. vVednesday nights are tough ones day show is a complicated produc­ and that Gregory Peck and myStery Troy, N. Y. He is William Arnold, for Florence Halop. The NBC ac­ tion in which 1elson tells a short writer Leslie Charteris were reported who worked for the New York High­ tress has only one hour to change story, Norman Cloutier directs the mjssing aboard a chartered yacht. way Department until recently. In­ The announcing staff of WCSH is her voice and dramatic style from the orchestral background and Tom Scott Reason- the yacht was chartered from cidentally, the songstress on Durante's fioding the new triple-studio arrange­ Brooklynese Miss Duffy on Duffy's sings the folk songs. none other than Bob Trout, who sub­ show, blonde Peggy Lee, ,vas sweet­ ment much more conYenient. W hen Tavern to the sultry-voiced "Hot "I read at home, on the train and at sequently spent two unhappy days be­ heart of the annual U. C. L. A. dance two or more announcers are on the job, Breath Houlihan" on the Jimmy Dur­ lunch," said Nelson. "Reading is my fore it was reported that Peck, Char­ last month at the Los Angeles Casino each has a separate studio mike and ance Show. business, not my hobby. teris and the vacht were safe. Gardens. control panel.