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Mobile Policy Case Studies Policy in Practice Mobile Policy Case Studies Policy in practice MarchMarch 20201515 This book belongs to: MAR 2015 Real-world initiatives and outcomes Solutions to key regulatory challenges Insights into the latest industry trends Published by GSMA ISBN 978-0-9931653 Copyright © 2015 GSMA Mobile Initiatives Connected Living Foreword mAutomotive Telefónica and Tesla team up for the connected car 04 mHealth Hello Doctor delivers health advice via mobile phone in South Africa 09 The advance of mobile innovation has been so swift and steady that policymakers Smart Cities NFC improves the efficiency of Dubai's transport system 14 and industry regulators must continually evaluate regulatory policy to keep up with eWaste Latin America's operators create new wealth from e-waste 18 the sector. Personal Data New technologies, such as near-field communications in smartphones, are Personal Data Simplified birth registration via mobile phone in rural Uganda 23 transforming how city dwellers pay for public transport. Mobile identity solutions Personal Data Using the mobile SIM to authenticate identity in Switzerland 27 are being implemented to create new levels of security and convenience for Digital Commerce online transactions. Connected cars are offering improved safety, services and NFC A strong industry alliance drives NFC adoption in South Korea 32 entertainment for drivers and their passengers. And in many countries, the original NFC An innovative NFC wallet supports payments and loyalty rewards in South Korea 36 2G spectrum licences are expiring, raising issues about technology neutrality and Mobile Money Reducing financial exclusion in Tanzania 41 how to manage licence renewal. Mobile Money Pragmatic regulatory approach delivers results in the DRC 46 Mobile for Development Although market intervention is often unnecessary to ensure there is sufficient Women and Mobile Turkey’s businesswomen benefit from mobile-driven social lending 51 variety, safety and quality of mobile products and services, many of these advances Disaster Response Dealing with disaster in the Philippines 55 do raise regulatory questions. Disaster Response A highly robust disaster response system helps save lives in Turkey 59 Green Power M2M and mobile money support micro-financing for solar systems in Kenya 64 In addition to setting the rules for mobile operators, it is important that mAgriculture Mobile helps India's farmers increase crop yields 69 governments also play an enabling role by pursuing visionary policies that support the establishment of mobile solutions and services in health, education and Business Environment ‘mobile money’, for example. And by adopting mobile solutions to provide better government services, the public sector can help amplify the benefits of mobile connectivity, expand the mobile economy, create jobs and reward innovation. Taxation Taxes on international mobile calls threaten long-term growth in Africa 75 USF Transparency helps Colombia make the most of its USF 79 This volume is a companion to the GSMA Mobile Policy Handbook — our first Environment Greener energy reduces network costs in Pakistan 83 collection of brief, incisive and illuminating case studies about regulatory policy, Taxation Brazil boosts M2M take-up via tax cuts 88 public-private collaboration and industry initiatives that align with government objectives. These real-world cases describe policy choices and public-private Spectrum Management and Licensing partnerships that are shaping how the industry delivers services to citizens. We hope you will find these stories useful and interesting, and that they spark new ideas about how to approach similar initiatives or regulatory challenges. Change of Use Reusing 2G spectrum to deliver mobile broadband in Africa 93 Spectrum Harmonisation How the APT700 band plan is helping connect the unconnected 98 Consumer Protection Tom Phillips Illegal Content Industry alliance leads in the fight against child sexual abuse content 103 Chief Regulatory Officer, GSMA EMF and Health Arbitrary EMF limits threaten 4G roll-out in Europe 108 mAutomotive Mobile Initiatives Europe and the US rev up M2M Strategic Challenge automotive innovation to drive richer M2M may not yet have entered the broader public consciousness, but by 2015 consumer experiences it is predicted that there will be over six billion ‘machines’ connected to the internet. As it gains traction, M2M will be increasingly used in new sectors and for new applications. The automotive industry is one of the sectors Policy Goal enthusiastically embracing M2M technologies, as in-vehicle connectivity promises a host of commercial and lifestyle benefts. Mobile technologies connect people, but also machines. In the automotive industry, wireless connectivity for vehicles can help deliver real-time vehicle Today, the industry generates over $20 billion globally but, given the right analytics, live trafc alerts and mapping data, as well as faster response times business and regulatory environment, it is estimated that this could grow by during emergencies. As a result, innovation in machine-to-machine (M2M) over $400 billion within a decade. As with any disruptive technology, society technologies for the automotive sector is creating a launch pad for new must be prepared for change. Seizing both the opportunities and challenges businesses, high-tech jobs and social benefts. of M2M demands close cooperation between governments, regulators, mobile operators and the automotive industry. Action Driven by innovation ▪ The SIM also allows the owner to Mobile operators and the automotive industry are coming together to create remotely lock or unlock the car, The GSMA’s Mobile World Congress innovative vehicles that ofer whole new driving experiences. European mobile fash the lights or sound the horn broke new ground in 2014 by network operator Telefónica has partnered with trailblazing US electric vehicle to make it easier to locate in a car including a stand that would more manufacturer Tesla Motors to create vehicles that not only include pioneering, park, and even adjust the level of usually be found at the International electric engines, but also innovative mobile technologies. air conditioning. Motor Show. Sitting alongside displays of new handsets, the ▪ Tesla can remotely solve problems Enablers Outcomes stand showcased the pioneering that may arise in the car, such as Model S sports car, the result of a electrical faults, and even inform the driver of possible failures ▪ Regulatory incentives to encourage ▪ A new innovation sector, growing in tie-up between Spanish operator before they become serious, collaboration in the mobile and value globally from $22 billion in 2012 Telefónica and US car manufacturer helping to improve safety and automotive sectors to an estimated $422 billion in 20221 Tesla Motors. At the cutting edge of design and zero-emission engine reduce repair bills. ▪ Flexible approaches to spectrum ▪ M2M capabilities in 90 per cent of use, allowing the merging of mobile all new cars by 2020 technology, innovation runs deep in ▪ Drivers can even locate the car the Model S, as it is fundamentally and automotive technologies ▪ 1.8 billion M2M connected vehicles remotely using their smartphone a new kind of car, ofering a new ▪ Regulation that encourages by the end of the decade (adding an additional layer of type of driving experience: security), receive diagnostic innovation, while respecting ▪ Safer, richer and more efficient driving ▪ A slotted SIM card provides the information and check fuel and privacy and personal freedoms experiences for consumers; significant benefits for the environment; and Tesla Model S with internet connectivity, battery levels. allowing it to access services such improved commercial opportunities for the automotive sector as online mapping and digital radio. 4 5 mAutomotive Mobile Initiatives Current M2M technologies ofer a are important considerations in host of additional advantages: developing M2M automotive ▪ Congestion warnings, ofering live technologies, but policy and information on trafc fows and the regulation are critical issues too. severity of trafc jams In Europe, for example, the imminent ▪ Access to games and on-demand music 2G switch-of will have an impact, opening up the possibility that ▪ Access to remote computers 2G-based M2M systems will become and servers obsolete overnight. This has the ▪ Better location services, ofering potential to undermine consumer everything from suggestions on and business confdence in M2M, as restaurants to visit to a variety expensive in-car functions suddenly of route options become redundant. Clearly this is something that could have damaging Making it happen — bringing ramifcations, as it could potentially industries, technologies and discourage both M2M investment and the creation of new businesses policy together ‘piggy-backing’ on in-car platforms, This was no ordinary project, as such as apps and licensed services. it involved bringing together two Get this right, however, and in just a diferent companies from two few years M2M could herald massive diferent continents and two very changes in the ways consumers and diferent industries. Perhaps the businesses interact with their vehicles: most testing challenge was merging ▪ Insurance costs could potentially mobile and automotive technologies, be directly related to actual on-road which follow markedly diferent behaviour. This would reward development and product lifecycles. good drivers and penalise bad Clearly, future-proofng and ones, helping
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