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Prizm Premier Claritas Consumer Profiles 2021 - Change List prizm Premier Variable Description Category Status SB000770PC Domestic light beer drank past 30 days Bud Light Lime (A) Alcohol NEW SB004988PC Malt alternatives drank past 30 days Other malt alternative (A) Alcohol NEW SB004989PC Malt alternatives drink most often Other malt alternative (A) Alcohol NEW SB004956PC Wine (types) bought past 3 months Other wine (A) Alcohol NEW SB004957PC Wine (types) drink most often Other wine (A) Alcohol NEW MM70300PC Buy Riders by Lee - 12 mo(A) Apparel and Jewelry NEW SB005203PC Model year of any vehicle (HHLD): 2010 (H) Automotive NEW SB005204PC Model year of any vehicle (HHLD): 2011 (H) Automotive NEW SB005213PC Model year of new vehicle (HHLD): 2008 or earlier (H) Automotive NEW SB005214PC Model year of new vehicle (HHLD): 2009 (H) Automotive NEW SB005223PC Model year of new vehicle (HHLD): 2018 (H) Automotive NEW SB005224PC Model year of new vehicle (HHLD): 2019 (H) Automotive NEW SB005233PC Model year of used vehicle (HHLD): 2016 (H) Automotive NEW SB005234PC Model year of used vehicle (HHLD): 2017 (H) Automotive NEW SB005243PC Number of new cars 2 New cars (H) Automotive NEW SB005244PC Number of new cars 3 New cars (H) Automotive NEW SB005253PC Number of vehicles 2 Vehicles (H) Automotive NEW SB005254PC Number of vehicles 3:Vehicles (H) Automotive NEW SB005263PC Number of used vehicles 2 Used vehicles (H) Automotive NEW SB005264PC Number of used vehicles 3 Used vehicles (H) Automotive NEW SB005273PC Make of any vehicle Chrysler (H) Automotive NEW SB005274PC Make of any vehicle Dodge (H) Automotive NEW SB005283PC Make of any vehicle Lincoln (H) Automotive NEW SB005284PC Make of any vehicle Mazda (H) Automotive NEW SB005293PC Make of any vehicle Saturn (H) Automotive NEW SB005294PC Make of any vehicle Subaru (H) Automotive NEW SB005267PC Make of any vehicle Acura (H) Automotive NEW SB005268PC Make of any vehicle Audi (H) Automotive NEW SB005269PC Make of any vehicle BMW (H) Automotive NEW SB005270PC Make of any vehicle Buick (H) Automotive NEW SB005271PC Make of any vehicle Cadillac (H) Automotive NEW SB005272PC Make of any vehicle Chevrolet (H) Automotive NEW SB005275PC Make of any vehicle Ford (H) Automotive NEW SB005276PC Make of any vehicle GMC (H) Automotive NEW SB005277PC Make of any vehicle Honda (H) Automotive NEW SB005278PC Make of any vehicle Hyundai (H) Automotive NEW SB005279PC Make of any vehicle Infinity (H) Automotive NEW SB005280PC Make of any vehicle Jeep (H) Automotive NEW SB005281PC Make of any vehicle Kia (H) Automotive NEW SB005282PC Make of any vehicle Lexus (H) Automotive NEW SB005285PC Make of any vehicle Mercedes-Benz (H) Automotive NEW SB005286PC Make of any vehicle Mercury (H) Automotive NEW SB005287PC Make of any vehicle Mini (H) Automotive NEW SB005288PC Make of any vehicle Mitsubishi (H) Automotive NEW SB005289PC Make of any vehicle Nissan (H) Automotive NEW SB005290PC Make of any vehicle Oldsmobile (H) Automotive NEW SB005291PC Make of any vehicle Pontiac (H) Automotive NEW SB005292PC Make of any vehicle Ram (H) Automotive NEW SB005295PC Make of any vehicle Toyota (H) Automotive NEW SB005296PC Make of any vehicle Volkswagen (H) Automotive NEW SB005297PC Make of any vehicle Volvo (H) Automotive NEW SB005298PC Make of new vehicle Acura (H) Automotive NEW SB005299PC Make of new vehicle Audi (H) Automotive NEW SB005300PC Make of new vehicle BMW (H) Automotive NEW SB005301PC Make of new vehicle Buick (H) Automotive NEW SB005302PC Make of new vehicle Cadillac (H) Automotive NEW SB005303PC Make of new vehicle Chevrolet (H) Automotive NEW SB005304PC Make of new vehicle Chrysler (H) Automotive NEW SB005305PC Make of new vehicle Dodge (H) Automotive NEW SB005306PC Make of new vehicle Ford (H) Automotive NEW SB005307PC Make of new vehicle GMC (H) Automotive NEW SB005308PC Make of new vehicle Honda (H) Automotive NEW SB005309PC Make of new vehicle Hyundai (H) Automotive NEW SB005310PC Make of new vehicle Jeep (H) Automotive NEW SB005311PC Make of new vehicle Kia (H) Automotive NEW SB005312PC Make of new vehicle Lexus (H) Automotive NEW SB005314PC Make of new vehicle Mazda (H) Automotive NEW SB005315PC Make of new vehicle Mercedes-Benz (H) Automotive NEW SB005316PC Make of new vehicle Mitsubishi (H) Automotive NEW SB005317PC Make of new vehicle Nissan (H) Automotive NEW ©2021 Environics Analytics Page 1 of 35 www.environicsanalytics.com Claritas Consumer Profiles 2021 - Change List prizm Premier Variable Description Category Status SB005318PC Make of new vehicle Ram (H) Automotive NEW SB005319PC Make of new vehicle Subaru (H) Automotive NEW SB005320PC Make of new vehicle Toyota (H) Automotive NEW SB005321PC Make of new vehicle Volkswagen (H) Automotive NEW SB005368PC Segment of any domestic vehicle - summary Compact (H) Automotive NEW SB005369PC Segment of any domestic vehicle - summary CUV (H) Automotive NEW SB005370PC Segment of any domestic vehicle - summary Full Size (H) Automotive NEW SB005371PC Segment of any domestic vehicle - summary Mid Size (H) Automotive NEW SB005372PC Segment of any domestic vehicle - summary Pickup (H) Automotive NEW SB005373PC Segment of any domestic vehicle - summary Sport (H) Automotive NEW SB005374PC Segment of any domestic vehicle - summary Sub Compact (H) Automotive NEW SB005375PC Segment of any domestic vehicle - summary SUV (H) Automotive NEW SB005376PC Segment of any domestic vehicle - summary Van (H) Automotive NEW SB005359PC Segment of any foreign vehicle - summary Compact (H) Automotive NEW SB005360PC Segment of any foreign vehicle - summary CUV (H) Automotive NEW SB005361PC Segment of any foreign vehicle - summary Full Size (H) Automotive NEW SB005362PC Segment of any foreign vehicle - summary Mid Size (H) Automotive NEW SB005363PC Segment of any foreign vehicle - summary Pickup (H) Automotive NEW SB005364PC Segment of any foreign vehicle - summary Sport (H) Automotive NEW SB005365PC Segment of any foreign vehicle - summary Sub Compact (H) Automotive NEW SB005366PC Segment of any foreign vehicle - summary SUV (H) Automotive NEW SB005367PC Segment of any foreign vehicle - summary Van (H) Automotive NEW SB005323PC Segment of new domestic vehicle - summary Compact (H) Automotive NEW SB005324PC Segment of new domestic vehicle - summary CUV (H) Automotive NEW SB005325PC Segment of new domestic vehicle - summary FULL SIZE (H) Automotive NEW SB005326PC Segment of new domestic vehicle - summary MID SIZE (H) Automotive NEW SB005327PC Segment of new domestic vehicle - summary Pickup (H) Automotive NEW SB005328PC Segment of new domestic vehicle - summary Sport (H) Automotive NEW SB005329PC Segment of new domestic vehicle - summary Sub Compact (H) Automotive NEW SB005330PC Segment of new domestic vehicle - summary SUV (H) Automotive NEW SB005331PC Segment of new domestic vehicle - summary Van (H) Automotive NEW SB005332PC Segment of new foreign vehicle - summary Compact (H) Automotive NEW SB005333PC Segment of new foreign vehicle - summary CUV (H) Automotive NEW SB005334PC Segment of new foreign vehicle - summary Full Size (H) Automotive NEW SB005335PC Segment of new foreign vehicle - summary Mid Size (H) Automotive NEW SB005336PC Segment of new foreign vehicle - summary Pickup (H) Automotive NEW SB005337PC Segment of new foreign vehicle - summary Sport (H) Automotive NEW SB005338PC Segment of new foreign vehicle - summary Sub Compact (H) Automotive NEW SB005339PC Segment of new foreign vehicle - summary SUV (H) Automotive NEW SB005340PC Segment of new foreign vehicle - summary Van (H) Automotive NEW SB005341PC Segment of any used domestic vehicle - summary Compact (H) Automotive NEW SB005342PC Segment of any used domestic vehicle - summary CUV (H) Automotive NEW SB005343PC Segment of any used domestic vehicle - summary Full Size (H) Automotive NEW SB005344PC Segment of any used domestic vehicle - summary Mid Size (H) Automotive NEW SB005345PC Segment of any used domestic vehicle - summary Pickup (H) Automotive NEW SB005346PC Segment of any used domestic vehicle - summary Sport (H) Automotive NEW SB005347PC Segment of any used domestic vehicle - summary Sub Compact (H) Automotive NEW SB005348PC Segment of any used domestic vehicle - summary SUV (H) Automotive NEW SB005349PC Segment of any used domestic vehicle - summary Van (H) Automotive NEW SB005350PC Segment of any used foreign vehicle - summary Compact (H) Automotive NEW SB005351PC Segment of any used foreign vehicle - summary CUV (H) Automotive NEW SB005352PC Segment of any used foreign vehicle - summary Full Size (H) Automotive NEW SB005353PC Segment of any used foreign vehicle - summary Mid Size (H) Automotive NEW SB005354PC Segment of any used foreign vehicle - summary Pickup (H) Automotive NEW SB005355PC Segment of any used foreign vehicle - summary Sport (H) Automotive NEW SB005356PC Segment of any used foreign vehicle - summary Sub Compact (H) Automotive NEW SB005357PC Segment of any used foreign vehicle - summary SUV (H) Automotive NEW SB005358PC Segment of any used foreign vehicle - summary Van (H) Automotive NEW SB005193PC No. auto repairs/srvcs on vhcle past 12 mo (unpd labor)5 repairs/services (H) Automotive NEW SB005194PC No. auto repairs/srvcs on vhcle past 12 mo (unpd labor)6 or more repairs (H) Automotive NEW SB005237PC Number of cars 1 Car (H) Automotive NEW SB005238PC Number of cars 2 Cars (H) Automotive NEW SB005239PC Number of cars 3 Cars (H) Automotive NEW SB005240PC Number of cars 4 or more Cars (H) Automotive NEW SB005241PC Number of cars None (H) Automotive NEW SB005242PC Number of new cars 1 New car (H) Automotive
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