ART REVIEW BOARD STAFF REPORT FEBRUARY 20, 2019 Proposal: DOWNTOWN FREMONT ROTATIONAL PUBLIC ART PROGRAM (TEMPORARY INSTALLATION) - To receive a presentation regarding a temporary public art installation at Capitol Avenue and Fremont Boulevard within the Downtown Community Plan. Recommendation: Receive presentation, provide comment, and make recommendations to City Council People: Luciana Torres, Management Analyst, 510-494-4553,
[email protected] Joel Pullen, Senior Planner, 510-494-4436,
[email protected] EXECUTIVE SUMMARY In 2012, the City Council approved the Downtown Community Plan. Within the plan, there is a Downtown Art Program component which is intended to contribute to the economic and cultural vitality of Downtown by highlighting and promoting the arts in Fremont through a variety of public and private art features, exhibits, and individual pieces of art. Approved by City Council in July 2015, the temporary rotational public art at the corner of Fremont Boulevard and Capitol Avenue has had two previous art installations. The first piece, Heartfullness, represented the City’s vision of the Downtown becoming the social heart of the community and expressed a commitment to ensuring the success of establishing a vibrant Downtown for Fremont. The second and current installation, Space Glow, expressed a theme of Metamorphosis beginning in Spring 2017, acknowledging the ongoing change occurring in the City’s Downtown. The Art in Public Places Program Policy and Art Review Board Ordinance reflect these City initiatives by including adopted district art programs in the Downtown, City Center, Ardenwood Planned District, and Warm Springs Innovation Districts. The policy includes the expansion of the use of art funds generated in these districts to include temporary public art and programming.