Obigo Introduction
PROVEN TECHNOLOGY AND EXPERTISE IN AUTOMOTIVE
. Since 1997, OBIGO has been the world's leading provider of rich internet services and software products in the mobile software industry. . Today, OBIGO has evolved into a connected technology company focused on Automotive. . Obigo provides a high performance, OS agnostic HTML5 application framework and optimized browser for automotive head-units. . Obigo offers extensive experience in application development for mobile, smart TV, and Automotive use cases. . Has a connectivity solution which enables any data to be shared between smart-phone and head-unit.
2 Industry Leader and Pioneer
Experience • Experience in working with numerous Automotive OEMs and Tier-1s 1995 • 250+ Applications on commercial service • 900+ million mobile devices deployed to 140 countries in the market using Obigo technology
2015 Global Locations • Serving customers in key regions
Detroit, USA Seoul, Korea Tokyo, Japan
GLOBAL HEADQUARTERS, R&D AND OPERATIONS REGIONAL OFFICES – SALES, MARKETING AND CUSTOMER SUPPORT Customers
Feature phone Smart Phone
SmartTV/IPTV
(Partner)
Automotive
(Partner)
PAGE 5 Automotive Partnership
OBIGO is collaborating with major automotive vendors - Preloading in SOC & Platform solution - Embedding in automotive UI toolkit as UI engine
HMI/Apps
Toolkit
Platform/OS
SoC
PAGE 6 Automotive Partnership
Year 2013
Telematics update in Detroit Telematics update in Detroit CEATEC JAPAN 2013 Freescale event in Korea GENIVI AMM
Year 2014
* Agreed to do joint CES demonstration upon integration development progress PAGE 7 Automotive Solutions
App Development Head Unit and Smartphone Apps for Infotainment, Navigation, Telematics and Vehicle Command and Control.
Apps
App/HMI Framework App Connector HMI/App Connectivity An HTML5 and native runtime Framework A robust, flexible framework, hardware optimized connected phone solution and OS agnostic. for infotainment or vehicle data connectivity.
CONFIDENTIAL PAGE 8 8 APP CONNECTOR
Communication Gateway and Content Platform
. Consumer “brought-in” communication gateway . Smart device as content platform . OEM in control of in-vehicle experience . Carrier Independent . In-vehicle connectivity via Bluetooth, USB or Wi-Fi . Supports smart mobile devices . Supports Infotainment and vehicle data-centric use cases
9 App Connector Cloud based Connected Vehicle Solution
. Leveraging Cloud Computing and Smartphone Platform as Enable Connected Vehicle Services
Cloud Apps dynamically Cloud Apps Head Unit Types downloaded or refreshed as per OEM or User preferences High- Tier
Mid- Command & control Tier functions
Single OEM Branded Low- App supporting Tier multiple tiers of HU
App Connector works seamlessly across multiple tiers of HU
BT iPhone BT Android USB Driving APPAPP FRAMWORK FRAMEWORK
HTML5 Application Framework . Enables web apps to be stored and run locally on the head unit in a secured environment
. OS agnostic
. Provides infrastructure for App Lifecycle Management
. High performance, HW optimized Application Framework (Obigo AF)
HMI App App Highly optimized Provides ability browser for to access Automotive Obigo App Framework Vehicle API head units functions App Management Browser Engine Device API Service (AMS)
Linux Android …. New OS
AMS provides app management, updatability and multi windows control Genie 5 Linux Genie 5 Android MH PAGE 12 Obigo AF Value : OS Independent
. Before adapting HTML5 – downloadable native apps:
App App App SD K Center SD K Center SD K Center
App App App App App App Center App App App Center App App App Center Client Client Client Linux Android New OS
. After adapting HTML5 – downloadable web apps:
App SD K Center
App Center App App App Client
Obigo Application Framework
Linux Android New OS
Montblanc PAGE 13 Obigo HTML5 Optimized Browser
. Optimized HTML5 Browser for embedded system provide interface for OEMs’ HMI.
. Various reference design support - Platform: Linux, Android, Integrity(GHS), Windows, QNX - Chipset: ARM, MIPS, and others - Manufactures: Freescale, TI, nVidia, Renesas, Fujitsu
. Graphics Features - HTML5, CSS3, Multi-Process, 2D, 3D GPU Acceleration, WebGL
HMI Interface
Optimized Extension HTML5 core
Porting
OS/Chipset
Open source Obigo
Performance PAGE 14 Obigo HTML Browser - BMW
BMW used the OBIGO browser for HMI rendering on the 5-Series, X5, Mini, and other models implemented on a Continental head unit.
PAGE 16 Obigo HTML5 Browser – Hyundai/Kia
Hyundai/Kia launched the world’s first in-vehicle browser in 2012 using Obigo’s optimized HTML5 browser. Over 20 models have implemented this technology.
Drive Web (API GW)
SANTA FE SONATA GENESIS EQUUS
QUORIS SORENTO CERATO CADENZA
TUCSON CARENS SOUL OPTIMA SPORTAGE
Web Viewer PAGE 17 APPAPP DEVELOPMENTDEVELOPMENT
. HTML5 App Development . Launched 250+ Apps to date Mobile Apps . Automotive, Mobile and Smart TV . Deployed in UK, France, Spain, Italy, Germany, US and Global Markets
US France UK Germany Italy Spain Global Total Smart TV Apps
2 23 65 27 81 67 9 274
Automotive Apps Smart TV App Examples
Obigo has developed numerous Apps for SmartTV’s, in 15+ European Countries.
Daily Express UnoTV iVid
Gamekult BiteTV
PAGE 19 Automotive Head Unit App Yelp
Obigo developed and launched a Yelp head unit app for Kia Motors in North America in 2013, based on Android OS.
PAGE 21 Automotive Mobile App UVO/Bluelink Telematics App - Provides EV features and vehicle command and control functionality - Launched in Korea & USA, in 2013 for both Android and iOS.
PAGE 24 Automotive Mobile App KMA K900 Telematics App
- Provides Telematics features and vehicle command and control functionality - Launched in USA in 2015 for both Android and iOS.
K900 Test PAGE 25 Automotive Smart Watch Application
. Vehicle remote control via Smart Watch • Develop a telematics app on Smart Watch • Motor 360, Sony, LG G Watch, Samsung Gear Live • Apple Watch , Samsung Tizen Watch : Plan
Pairing User commands(Engine start, Climate, Door open, etc)
Vehicle data
PAGE 26 Automotive Service Launcher
. Android launcher Integrated with telematics service + multimedia contents . Obigo HTML framework for scalable services Tablet (T2C Platform + Apps)
T map Server
LTE LTE Melon Server
T2C Server (Authentication, EPG…)
Podcast Server Micro USB
RS232 BT
Phone Head Unit Cradle PAGE 27 CONNECTEDAPP DEVELOPMENT APP SOLUTION
. End to End Turnkey App service Solution . Content Sourcing, App Development, SDK, Update Server and ongoing Service Operation . Support various OS and Head Units Architectures, and provides global content – the right local content for each region . Amazon cloud based App Management Service
What is the Obigo Connected App Solution?
The Obigo App Solution is a turnkey solution for the connected car that offers:
• ‘Ready to go’ applications for the head unit for many in-demand features in the car – music, weather, POI search, sports, news, radio, HVAC control and others. • The App framework logic, which makes customization of the operation and the look and feel an easy task. • A cloud based App Management Server (AMS) which allows app updates and the addition of new apps at any time. • Established relationships with leading content providers, which can be expanded as needed to meet new content needs. • A fully featured SDK to allow Obigo, the OEM, Tier 1, or other 3rd party to develop new apps. • Usage tracking metrics and proven issue tracking and resolution disciplines.
PAGE 29 Obigo Connected App Solution
Ready to go head unit Apps Obigo App Management Server
Obigo’s AMS provides updates and new Apps
Rich content Core App logic Full featured availability allows easy HMI SDK for App from leading content changes Development providers
PAGE 30 App Manager Server - App Lifecycle Management
App Management Server manages the head unit Apps: • New App download, registration, updating and un-registration. • Version control and management by App. Automatic/Manual registration for vehicle and user info • Automatic: retrieve vehicle information using vehicle data • Manual: register vehicle information and user data
PAGE 31 App Management Server
Obigo’s App Management Server provide complete, seamless App updating and addition: • OMA DM version 1.2 – Global Reference by Samsung Galaxy Phone DM ▫ Standards Compliant and Guarantee the fail over • Secured Delivery to HU ▫ SSL, MD5 encryption & authentication to Vehicle HU • DM Server / DM Client / Update Agent Update Apps
Update Notification App Delivery UX flow example
PAGE 32 App Management Server - Backward Compatibility
Obigo API Gateway ensures API backward compatibility with Content Provider servers. Approach used since 2012 in HKMC’s ‘Drive Web Project’.
API Version Change
API ver1.0 Common App API API ver2.0
API Gateway
Common API Change
New Common App API
API Gateway
PAGE 33 Obigo SDK - Screenshot
Automotive Emulator Contents Editor
Resource Monitor Contents Debugger
Emulator Editor Remote Debugger Web App Simulator PAGE 34 Content Sourcing – Global Markets A large number of content providers are under contract, or in process:
No. Category Service Name No. Category Service Name
1 TuneIn Radio 25 Booking.com 2 MixRadio 26 Agoda 3 SoundCloud 27 Yelp 4 Spotify 28 TripAdvisor Point Of 29 Just Dial 5 Deezer Interests 6 AUPEO 30 Zomato Internet radio 31 Make my Trip 7 Stitcher /Music 32 CLEAR Trip 8 vTuner Radio 33 YATRA 9 Hungama 34 Parking Parkopedia 10 Google Music 35 AccuWeather 11 Saavn 36 Weather The Weather Channel 12 Gaana 37 Foreca 13 WYNK 38 TomTom & Zenrin 14 Yahoo News Navigation 39 Here 15 Reuters 40 Facebook 16 Bloomberg SNS 41 Twitter 17 Eurosport 42 Calendar Google Calendar نبض 18 Nabd 43 Ticket Booking Book my Show 19 News NDTV 44 Utility Calculator(offline mode) 20 ESPN Cricinfo 45 Utility Global time(offline mode) 21 ESPN Star Sports 46 Utility Mecca Direction 22 MSNBC 47 New Google Chrome 23 NewsHunt 48 New Gmail 24 India Today 49 New Outlook
PAGE 35 End to End App service – Full Lifecycle
UI/UX Design
In-vehicle UI/UX Obigo, OEM, Tier 3 or 1, Sourcing CP Relationship management
Content App Sourcing Development OBIGO
Development rd
Operation App development party QA
Operation SDK for OEM, Tier 1, or App version management third party App App Download/Updates development App Management Server API Gateway operation Technical support to Customer
PAGE 36 Standard Activity
• WAC Member • Networking EG & Korea • Automotive and Web • HTML5 Korea Interest Regional EG Platform Business Group Group Sub Group Chair
W3C-WAC GENIVI W3C PAGE 48 Standard Activity
Most Valuable Contributor in Year 2012
Invited HTML5 showcase
GENIVI All members meeting on April, 2013
PAGE 49 Summary
CONFIDENTIAL PAGE 50 50 Automotive Solutions
App Development Head Unit and Smartphone Apps for Infotainment, Navigation, Telematics and Vehicle Command and Control.
Apps
App/HMI Framework App Connector HMI/App Connectivity An HTML5 and native runtime Framework A robust, flexible framework, hardware optimized connected phone solution and OS agnostic. for infotainment or vehicle data connectivity.
CONFIDENTIAL PAGE 51 51 Obigo Product Evolution
. Start from Browser then Now is on the way to be Automotive service provider
HMI
App Service operation
App update server Contents Sourcing/management Obigo App Solution Web App
Web App Browser
Internet HTML5 Browser
PAGE 52 Obigo E2E App Solution
Contents Sourcing App Development App Management App Delivery Service Operation
App App Lifecycle Download & CP Sourcing Head unit App Development Management Update
Obigo SDK User Info/VIN OEM support Streaming API API Gateway Issue Tracking
General API
Contents Provider
By Obigo By OEM or Tier 1
PAGE 53 OBIGO is a registered trademark owned by OBIGO Inc. © 2009-2020, OBIGO Inc and its affiliates Confidential. All rights reserved.
INFORMATION IN THIS DOCUMENT IS PROVIDED IN CONNECTION WITH OBIGO SW PRODUCTS. NO LICENSE, EXPRESS OR IMPLIED, BY ESTOPPEL OR OTHERWISE, TO ANY INTELLECTUAL PROPERTY RIGHTS IS GRANTED BY THIS DOCUMENT. EXCEPT AS PROVIDED IN OBIGO’S TERMS AND CONDITIONS OF SALE FOR SUCH PRODUCTS, OBIGO ASSUMES NO LIABILITY WHATSOEVER, AND OBIGO DISCLAIMS ANY EXPRESS OR IMPLIED WARRANTY, RELATING TO SALE AND/OR USE OF OBIGO PRODUCTS INCLUDING LIABILITY OR WARRANTIES RELATING TO FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY, OR INFRINGEMENT OF ANY PATENT, COPYRIGHT OR OTHER INTELLECTUAL PROPERTY RIGHT.
Document date: Jan 2015 Document version: 0.1
OBIGO Inc. 338 Pangyo-ro, Bundang-gu, Seongnam-si, Gyeonggi-do, 463-400, Rep. of Korea http://www.OBIGO.com
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Confidential
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