EROS INTERNATIONAL’S ENGLISH VINGLISH ON TRACK TO BECOME THE BIGGEST BOLLYWOOD RELEASE IN SOUTH KOREA
02/05/2014
Company expands its presence into new markets worldwide
LONDON--(BUSINESS WIRE)-- Eros International Plc (NYSE:EROS) (“Eros”), a leading global company in the Indian film entertainment industry announced today that it will release the blockbuster film, English Vinglish, in South Korea on February 6, 2014. Following on the heels of the film’s success in Hong Kong and Germany last year, English Vinglish will be released across 150 screens, making it one of the biggest Bollywood releases in South Korea to date.
The film, directed by Gauri Shinde, has performed exceptionally well in new markets. In Taiwan, the film was released across 6 screens in December, 2013 and amassed over US$ 300,000, making it the second biggest grossing Bollywood film in Taiwan. English Vinglish also continues to hold a firm position in Taiwan’s top 10 charts.
Speaking on the film’s success, Kumar Ahuja, President, Business Development, Eros International Media Ltd, said, “English Vinglish is a universal story that truly resonates with global audiences, especially as it relates to acceptance and the challenges of learning a new language. With newer markets for the film consistently opening, we believe audiences worldwide will continue to find a connection with this captivating film.
“In several new markets, including Asia, audiences have shown that they love Indian ethos and drama. In response to the growing appetite, we plan to release additional films like Dabaang, Dabaang 2, Ra.One and Go Goa Gone into new markets in the coming year.”
In 2014, Eros will look to further expand its presence in Asia by releasing films such as Cocktail, Student Of The Year and Table no 21 in Taiwan and Chalo Dilli, English Vinglish, Dabaang, Student Of The Year and Agent Vinod in Japan. The Japanese market has already proven to be a strong one for Eros as the Company’s release of Farah Khan’s Om Shanti Om across 14 screens earned over US $ 150,000 at the Japanese box office in 2013.
Eros is also making inroads in Eurasia and Russia with plans to release some of its hit films including, Yeh Jawaani Hai Deewani, Rockstar, Zindagi Na Milegi Dobara, Student of the Year, Vicky Donor and Desi Boyz in these territories during 2014. This activity comes on the heels of the successful Eros film, Cocktail, which was released in March, 2013 across 19 screens in Kazakhstan and Kyrgyzstan and became the first Indian film in these countries to gross over US$ 100,000 at the box office.
Finally, Eros has expanded into African markets with the release of its hugely successful Krrish 3 across 14 screens in Egypt this past December.
About Eros International Plc
Eros International Plc (NYSE:EROS) is a leading global company in the Indian film entertainment industry that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media. Eros International Plc became the first Indian media company to list on the New York Stock Exchange. Eros International has experience of over three decades in establishing a global platform for Indian cinema. The Company has a competitive advantage through its extensive and growing movie library comprising of over 2,000 films, which include Hindi, Tamil, and other regional language films for home entertainment distribution. Eros International has built a dynamic business model by combining the release of new films every year with the exploitation of its film library. For further information please visit: www.erosplc.com
Source: Eros International Plc
Eros International Plc
Sean Hanafin, 44 (0)20 7258 9909
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Jamie M.M Kirkwood, 44 207 258 9906 [email protected] or
Media:
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