Thank you to our Strategic Plan Participants OUR MISSION: To champion a healthy, vibrant urban core Tom Albro, Port Commission•Martha Aldridge, MOHAI•David Allen, Seattle Theatre Group•Paul Allen, Holland America•Michael Amend, Downtown Resident•Alan Andersen, Downtown Resident •Elena Arosteguy, General Grown Properties•Chuck Ayers, Cascade Bicycle Club•Sally Bagshaw, Seattle City Council•Lesley Bain, Weinstein A/U•William Bain, NBBJ•Mark Barbieri, Washington Holdings The Downtown Seattle Association (DSA) is the member-based non-profit organization focused •Lynn Beck, Pacific Place•Laird Bennion, North Pacific Realty Advisors•Bonnie Berk, BERK•Bill Biggs, Group Health Cooperative•Allison Binder, Commute Seattle•Sandra Bird, Hard Rock Café exclusively on making Downtown Seattle a great place to live, work, shop and play. •Don Blakeney, Chinatown International District BIA•David Blandford, Seattle’s Convention and Visitors Bureau•David Bley, Bill & Melinda Gates Foundation•Butch Blum, The Blum Company •Shannon Boldizsar, Starbucks Coffee Company•Julie Bosch, BERK•Linda Bowers, Seattle Arts & Lectures•Caitlin Braam, Downtown Seattle Association/Metropolitan Improvement District •Shelby Brammer, Downtown Resident•Betsy Braun, Virginia Mason Medical Center•Dan Brettler, Car Toys•Herbert Bridge, Ben Bridge Jeweler, Inc.•Rita Brogan, PRR, Inc. •Michel Brotman, 106 Pine/Chocolate Box/Simply Seattle•Colleen Brown, Fisher Communications, Inc.•D. David Brown, Pacific Northwest Ballet•Jim Brown, Urbanadd •Michael Brown, The Seattle Foundation•Robert Bruckner, Aedas Seattle•Darrell Bryan, Clipper Navigation, Inc.•Karen Bryant, Seattle Storm•Tim Burgess, Seattle City Council •Stacie Byars, Washington Biomedical & Biotechnology Association•Karen Bystrom, Cornish College of the Arts•Patrick Callahan, Urban Renaissance Group•Phyllis Campbell, JPMorgan Chase •Elizabeth Campbell, Belltown Community Council•Derrick Cartwright, PhD, Seattle Art Museum•Tim Ceis, Ceis Bayne East Strategic•Elise Chayet, Harborview Medical Center•Jamie Cheney, Commute Seattle ECONOMIC INDICATORS •Louise Chernin, Greater Seattle Business Association•Leroy Chin, City of Seattle, Department of Neighborhoods•Maiko Chin, Seattle Chinatown/International District PDA•Megan Ching, Seattle Monorail Services •Martha Choe, Bill & Melinda Gates Foundation•John Christison, Washington State Convention Center•Cary Clark, Argosy Cruises •Dennis Clark, The Fairmont Olympic Hotel•Kevin Clark, Argosy Cruises •Sally Clark, Seattle City Council •Lynn Claudon, Lynn Claudon Consulting, LLC•Michael Cleveland, South Lake Union Chamber of Commerce•A.M. Clise, Clise Properties•David Coffey, Recovery Café The Downtown Seattle Association focuses on four economic indicators as a way to measure progress toward achieving •David Cohen, Washington Global Health Alliance•Howard Cohen, Clise Properties-Hotel Division•Lisa Cohen, Washington Global Health Alliance•Ken Colling, Seattle Goodwill•Arlan Collins, CollinsWoerman •Richard Conlin, Seattle City Councilmember •Tara Conner, Plymouth Housing Group•Connie Cooper, Seattle Chamber Music Society•Jason Coughlin, Banana Republic•Ed Curtis, Washington Partners our mission: •Kevin Daniels, Daniels Development•Edward Danyluk, Imperial Parking•Deborah Daoust, Seattle Center•Susan Darrington, Qwest Field•Maud Daudon, Seattle Northwest Securities Corporation •Lisa Daugaard, The Defender Association •Kati Davich, Metropolitan Improvement District•Robert Davidson, Seattle Aquarium•Mark Dederer, Safeco Insurance Foundation•Becca Deehr, Mayor’s Office • Live: Number of people living Downtown •Megan Deinas, Port of Seattle•Jennifer Delker, Metropolitan Improvement District•Don Dennis, Hotel Deca Seattle•Barbara Dingfield, The Giving Practice •Thom Ditty, Seattle Monorail Services•Dan Dixon, Swedish Medical Center•Lisa Dixon, The Alliance for Pioneer Square•Paul Dobosz, Metropolitan Improvement District•Jonathan Dong, Seattle Monorail Project • Work: Number of people working Downtown •Peggy Dreisinger, Metropolitan Improvement District•Greg Duff, Cairncross & Hempelmann•Gene Duvernoy, Cascade Land Conservancy•Denise Edgar, Downtown Resident•Cara Egan, Seattle Art Museum •Tom English, Plymouth Housing Group•Quentin Ertel, Havana•Emily Eslick, Downtown Seattle Association•Brenda Evans, Downtown Seattle Association/Metropolitan Improvement District •Mike Evans, Downtown Resident•Jerry Everard, Spitfire•Anne Fennessy, Cocker Fennessy•Andy Fife, Shunpike•Jon Fine, United Way of King County•Guy Fineout, Spruce Street School • Shop: Retail sales in Downtown •Frank Fineran, Frank Fineran & Company•Lauren Fior, Il Fornaio •Lauren Fish, Metropolitan Improvement District•Mike Flynn, Mike Flynn & Associates•Dan Foltz, Foltz-Weber+Thompson •Dennis Forsyth, SRG Partnership, Inc.•Katherine Fountain Mackinnon, Downtown Seattle Association/Metropolitan Improvement District•Rick Friedhoff, Compass Center•Phillip Fuji, Vulcan Inc. • Play: Arts, entertainment, sports, food and beverage sales in Downtown •John Gascon, Principal, JAG Design•Joshua Gatherum, Grayline•Bill Gaylord, GGLO•Seth Geiser, City of Seattle, Department of Planning & Development•David Gering, Manufacturing Industrial Council •Anita Geving, The Polyclinic•Bob Gilbertson, YMCA of Greater Seattle•Jean Godden, Seattle City Councilmember•Patrick Gordon, ZGF Architects LLP•Jim Gore, Puget Sound Blood Center Research Institute •David Graves, Seattle Parks & Recreation•Bruce Gray, Sound Transit•Joshua Green III, Joshua Green Corporation•Dan Greenshields, ShareBuilder from ING DIRECT Investing •Bernadine Griffin, 5th Avenue Theatre Association•George Griffin, G3 & Associates, Inc.•Matt Griffin, Pine Street Group LLC•Deb Guenther, Mithun•Peter Hahn, Seattle Department of Transportation •Bill Hallerman, Josephinum Associates•Nathan Hambley, Frause•Chris Hamilton, Callison•Jessica Handshew, Downtown Seattle Association/Metropolitan Improvement District •John Hanley, Davis Wright Tremaine LLP•Bruce Harrell, Seattle City Councilmember•Adam Hasson, Samis Land Company•James Haydu, Pike Place Market PDA•Ada Healey, Vulcan Inc. FUNDAMENTAL ASSETS •James Hendricks, PhD, Seattle Children’s Research Institute•David Hewitt, HEWITT•Ed Hewson, HB Companies•Melissa Hines, City of Seattle, Office of Arts & Cultural Affairs •Bill Hobson, Downtown Emergency Service Center•Rod Hochman, Swedish Medical Center•Hugh Holman, Pioneer Square BIA•Tim Holt, Union Square, LLC•Sydney Holt, Aveda-Pacific Place •Patricia Hopper, City of Seattle, Arts & Cultural Affairs•Mark Houtchens, Vance Corporation•Zach Howard, Commute Seattle•Douglas Howe, Touchstone Corp•Norm Hubbard, Seattle Cancer Care Alliance Successful communities build on their unique and fundamental assets. In Downtown Seattle, we grow from a foundation of a: •Randy Hurlow, Downtown Seattle Association/Metropolitan Improvement District•Yogi Huston, Coastal Hotel Group•Weldon Ihrig, Downtown Resident/West Edge•Adam Isaacson, Downtown Resident •Patty Isacson Sabee, Experience Music Project|Science Fiction Museum•Paul Ishii, Mayflower Park Hotel•Sandra Jackson-Dumont, Seattle Art Museum•Mark Jaeger, City of Seattle, Seattle Public Utilities •Sandy Jaghers, Sightlife•Matt Jahnke, Lecosho•Elisabeth James, Westin Hotel•Andy James, Ye Olde Curiosity Shop, Inc. •Heather Jensvold, Il Fornaio•Sally Jewell, Recreational Equipment, Inc. • Stunning Natural Setting: Downtown Seattle enjoys a spectacular urban waterfront, a unique connection to •Fred Johnson, Millstream NW•Gary Johnson, City of Seattle, Department of Planning & Development•Gerry Johnson, Pacifica Law Group•Greg Johnson, Wright Runstad & Company•Wayne Johnson, Andaluca Downtown Seattle Association •Kate Joncas, Downtown Seattle Association•Alicia Jones, Aveda/Pacific Place•Marc Jones, Seattle Center•Susan Jones, Atelierjones•Melissa Jurcan, SeaFair•William Justen, Samis Land Company nature and a strong environmental ethic. •Dan Kamm, Phinney Ridge Resident•Megan Karch, FareStart•Mary Ellen Kearney, Washington Global Health Alliance•James Kelly, Urban League of Seattle•Jen Kelly, Downtown Resident/Pioneer Square •Jim Kelly, 4Culture•Kamyar Khoshdel, Andaluca•Fred Kiga, Amazon•Heyeok Kim, Interim Community Development•Damien King, South Lake Union Chamber of Commerce•Denise Klein, Senior Services Strategic Plan Summary • Superregional Center: Downtown Seattle is the center of an economic and transportation network that stretches •Ihlae Kling, Downtown Seattle Association/Metropolitan Improvement District•Cal Knight, Swedish Medical Center•Beth Knox, SeaFair •Stephen Koehler, Koehler & Company •Bill Krippaehne, North Pacific Realty Advisors•Elliott Krivenko, Metropolitan Improvement District•Lyn Krizanich, Clise Properties•Quentin Kuhrau, Unico Properties•Marcus Lalario, HG Lodge from San Francisco to Alaska and from the Rocky Mountains to the Pacific Rim. •Paul Lambros, Plymouth Housing Group•Norman Langill, One Reel Productions•Kelly Lawing, Metropolitan Improvement District•Sharon Lee, Low-Income Housing Institute•Sandy Lew, Sandylew •Bill Lewis, Lease Crutcher Lewis•Jane Lewis, Pine Street Group LLC•Nick Licata, Seattle City Council•Jeff Lilley, Union Gospel Mission•Ross Lincoff, Il Fornaio•Kristie Logan, Fred Hutchinson Cancer Research Center • Platform for Innovation: Downtown Seattle is a magnet for talent, and embraces innovation, creativity and •Debi Lundberg, Downtown Seattle Association•Kathy MacCaul, YWCA•Liz Mack, Downtown Resident•Chad MacKay, Mackay Restaurants Waterfront/El Gaucho•Robyn Magda, Metropolitan Improvement District •Jon Magnusson, Magnusson Klemencic Associates, Inc.•John Maietta, Ben Bridge Jeweler, Inc.•Jennifer Maietta, Pike Place Market•Michael Malone, AEI Music Network, Inc.•Misty Malone, Downtown Seattle Association entrepreneurship. •Kelly Mann, Urban Land Institute•Barney Mansavage, SRG Partnership, Inc.•Brice Maryman, Great City•John Mason, Downtown Resident•Tomoko Matsuno, Uwajimaya, Inc.•Bret Matteson, Columbia Hospitality •Angela Matthias-Ocon, Gap•Tia Matthies, Downtown Resident/Belltown•Kristin Mattison, Downtown Seattle Association/Metropolitan Improvement District•John Maynard, Downtown Resident • Arts & History: Downtown Seattle’s robust arts, culture and built environment are unique to this place. •Tim McBride, Alexander Real Estate•Lorne McConachie, Bassetti Architects•Jack McCullough, McCullough Hill Leary, PS•Mike Meckling, Nuemos•David Meinert, Five Point, Big Mario’s•Angela Merculief, BioMed Realty Trust •Nate Miles, Eli Lilly•Jim Miller, The Millionair Club Charity•Jeff Miller, IA Interiors•Elden Monday, Art Institute of Seattle•Monty Montoya, Sightlife•Tyler Moriguchi, BIA Ratepayer Advisory Board •Ralph Morton, Seattle Sports Commission•Bryan Mueller, Minor & James Medical Clinic•Ulrich Mueller, Fred Hutchinson Cancer Research Center•Drew Murphy, Broadway Across America •Carla Murray, Starwood Hotels & Resorts•Jeff Nagan, Benaroya Research Institute•James Neal, Talon Private Capital•Robert Nellams, Seattle Center•Jenne Neptune, Alexis Hotel•John Nesholm, LMN Architects •Judy Ness, Downtown Resident/Belltown•Assunta Ng, Seattle Chinese Post•Margaret Nicoll, Gruman & Nicoll Public Relations•Carlee Nillian, Downtown Resident•Blake Nordstrom, Nordstrom •Tom Norwalk, Seattle’s Convention & Visitors Bureau•Roger Nyhus, Nyhus Communications•Kris Nyrop, City of Seattle, Public Defender Association•Mike O’Brien, Seattle City Council•Kathy O’Kelley, Hines LEADERSHIP APPROACH •David Okimoto, United Way•Mike Omura, Mithun•Denny Onslow, Harbor Properties•Brian Onutz, Columbia Sportswear•John Oppenheimer, Columbia Hospitality •Christina Orr-Cahill, Experience Music Project|Science Fiction Museum•Estella Ortega, El Centro de la Raza•Jon Page, The Defender Association•David Parker, Downtown Resident/Denny Triangle The Downtown Seattle Association is the focus around which people of many industries, communities and political perspectives •Mike Peringer, Urban ArtWorks•Deborah Person, Seattle International Film Festival•Lindsay Pesheck, Downtown Seattle Association•Brett Phillips, Unico Properties LLC •Jennifer Piatt, Downtown Seattle Association/Metropolitan Improvement District•Randi Pierson, Bentall Capital•Erik Pihl, Pacific Science Center•Walter Pisano, Tulio’s•Lacey Price, Bill & Melinda Gates Foundation organize to pursue their common vision for a healthy, vibrant urban core. DSA plays several key roles: •Natalie Price, Price Public Relations•Matt Purvis, Ampco Parking•Lisa Quinn, Feet First•Jane Rakay Nelson, Kantor Taylor Nelson Boyd & Evatt PC•Brian Ramey, Downtown Resident/Lake Union •Tom Rasmussen, Seattle City Council•Richard Redman, Sellen Construction Company•Rich Reel, Reel Management•Joe Regis, City of Seattle, Central Budget Office•Wyndi Rejniak, Metropolitan Improvement District •Ruvane Richman, Market Optical•Sarah Rick Lewontin, Housing Resource Group•Mike Rimoin, Commute Seattle•Chris Rivera, Washington Biotechnology and Biomedical Association•Shannon Roach, The Vera Project •Sara Robertson, Seattle Department of Transportation•Matt Roewe, VIA Architecture•J. Michael Rona, Rona Consulting Group•Travis Rosenthal, Tango•Skip Rowland, Urban Enterprise Center • Champion: DSA provides vision and leadership, using its vested and influential presence to catalyze collective action •Charles Royer, The Royer Group•Maria Royer, Real Retail•H. Jon Runstad, Wright Runstad & Company•Judith Runstad, Foster Pepper PLLC•Scott Rusch, Fred Hutchinson Cancer Research Center toward a vital and sustainable center city. •Rita Ryder, YWCA of Greater King County•Carlo Scandiuzzi, ACT – A Contemporary Theatre•Sidney Scarboro, Gensler•Theresa Schneider, McKinnon Furniture•Paul Schnieck, Qwest Field •Victoria Schoenburg, City of Seattle, Parks & Recreation•Jeff Schoenfeld, J-Max•Jon Scholes, Downtown Seattle Association/Metropolitan Improvement District•Brian Scott, Planning & Urban Design •Michael Scott, Callison•Karen Selander, City of Seattle, Office of Economic Development•Lauren Selig, Martin Selig Real Estate•Ron Sevart, Space Needle Corporation LLC•Robert Sexton, Wells Fargo Photo Credit: Christopher Nelson • Convener: DSA brings diverse interests together to explore issues, confront challenges, identify common agendas •Payal Shah, Downtown Seattle Association/Metropolitan Improvement District•Sue Sherbrooke, YWCA of Greater King County•Shannon Sheron, Red Lion Hotel•Gene Shook, Downtown Resident and pursue mutual goals. •Robert Shrosbree, Site Workshop LLC•Peter Sill, Downtown Resident/West Edge•Kristen Simpson, Seattle Department of Transportation•Adam Sinett, Downtown Resident •Vandna Singh, Downtown Seattle Association/Metropolitan Improvement District•Adam Sinneh, Downtown Resident•John Skelton, City of Seattle, Department of Planning & Development•John Slattery, PhD, UW Medicine •Broderick Smith, Urban Visions•Greg Smith, Urban Visions•Jared Smith, Parsons Brinckerhoff•Leslie Smith, The Alliance for Pioneer Square•Ryan Smith, Martin Smith Inc.•Mike Sotelo, King County Hispanic Chamber • P artner: DSA participates in strategic alliances among economic sectors, center city neighborhoods, and community •Cheryl Spink, Millstream NW•Molly Stearns, The Seattle Foundation•Richard Stevenson, Clise Properties•Tony Stewart, McKinstry•Diane Sugimura, City of Seattle, Department of Planning & Development organizations around common interests. •David Sullivan, Pan Pacific Hotel•Father Sunborg, Seattle University•Jessica Szelag, Commute Seattle•Beth Takekawa, The Wing Luke Asian Museum•Theresa Tamura, Group Health Headquarters•Lyn Tangen, Vulcan Inc. •Robert Tindall, Callison•Carolyn Tow, Downtown Seattle Association•Brian Tracey, Ride the Ducks of Seattle•Steven Van Til, Vulcan•Lisa Verhovek, Bill & Melinda Gates Foundation•Percy Vernaza, Gap•Cornelia Viet, Liave • Steward: DSA provides the long-term persistence and continuity to address Downtown’s challenges •Diane Vincent, Downtown Resident•Tina Vlasaty, City of Seattle, Office of Economic Development•Steven Vroom, 911 Media Arts•Bart Waldman, Seattle Mariners•Steven Walls, Metropolitan Improvement District •Trevina Wang, Seattle Department of Transportation•Mark Ward, Urbanadd•Kelli Warner, Metropolitan Improvement District•David Watkins, Inn at the Market•Darby Watson, City of Seattle, Department of Transportation and opportunities. •Helen Wattley-Ames, Joshua Green Corporation•Mark Weed, Main Street Equity Partners•Bill Weise, Silver Cloud Seattle Stadium•William Weisfield, Michael J. Goldfarb Enterprises, LLC•Frederic Weiss, Weiss Jenkins Properties •Michael Wells, Capitol Hill Chamber of Commerce•Geoff Wentlandt, City of Seattle, Department of Planning & Development•Jim Werth, Ivar’s•Greg Whitney, The Millionair Club Charity •Kathleen Wilcox, Kathleen P. Wilcox & Associates LLC•Linda Willanger, Washington State Convention Center•Dave Willard, Metropolitan Improvement District•Kathryn Williams, HomeStreet Bank •Barb Wilson, City of Seattle, Department of Planning & Development •Maiko Winkler-Chin, Seattle Chinatown International District PDA•Jack Wiser, Bank of America•Ruri Yampolsky, City of Seattle, Public Art Program Director •Rick Yoder, Wild Ginger•Tay Yoshitani, Port of Seattle•David Yuan, NBBJ•Lenny Zilz, Columbia Hospitality

Photo Credit: Christopher Nelson

Thanks to the generous support of our strategic plan sponsors: Davis Wright Tremaine, LLP Read the full 2011-16 DSA Strategic Plan at DowntownSeattle.com McCullough Hill Leary, PS Pine Street Group L.L.C. Washington Holdings Photo Credit: Christopher Nelson

URBAN ENVIRONMENT Create a 24/7 urban experience that is inviting, clean and safe for everyone FIVE TRANSFORMATIVE PROJECTS Eight Strategic Initiatives 3. Public Safety & Human Services ECONOMY Increase economic competitiveness by attracting jobs, investment and commerce 1. A Downtown Waterfront for Seattle and the Region Despite successful efforts at maintenance, security and innovative housing for people in need, the Downtown street environment is not always safe and friendly. People who live and work in Downtown are concerned about issues such as open-air drug markets, For more than a decade DSA has led the vision to remove the Alaskan Way Viaduct and develop a major public open space people aggressively asking for money and people sleeping in doorways. DSA will pursue a broader strategic alliance between the on the waterfront which aligns with our heritage and culture, and supports our economy. DSA will closely follow the design 1. Sector-based Job Growth business community and human services partners to apply innovative strategies to this persistent problem, and support evidenced- process, and will work to ensure the project’s funding is diverse and fair, and the maintenance and operations are based programs which are proven to make a difference. robust and sustainable. Job growth is critical to sustaining a healthy, vibrant urban core. DSA champions Downtown as the business center for the region, and as the premier hub to grow a business. Downtown is a key location for industry sectors which have potential for continued growth, and which seek DSA’s help in removing impediments to that growth. DSA will work with partners, such as the City’s Office of Economic 4. Metropolitan Improvement District Renewal 2. Pike-Pine Corridor Renaissance Development, enterpriseSeattle and the Puget Sound Regional Council to: In 1999, DSA founded the Metropolitan Improvement District (MID), which continues to be a very successful program for improving the The Pike-Pine corridor should be the best urban experience in the country connecting our waterfront to the Pike Place Market, • Document the economic impact and opportunities in these sectors cleanliness and safety of Downtown, and for providing crucial funding for Downtown marketing, events, commute trip reduction and Retail Core, convention center and cultural attractions. Yet the Downtown core’s last renaissance was more than a decade ago economic development programs. DSA will launch a two-year process to renew the MID by 2013 in order to continue its impressive with the new Nordstrom flagship store, Pacific Place and a host of other exciting shops, restaurants and entertainment venues. DSA • Convene sector representatives to identify barriers to growth in Downtown 12-year history of services for Downtown. will work with public and private interests to spur new investment and bring another infusion of energy to our urban core. • Advocate for policies and programs that support growth in Downtown 5. Family- & Kid-Friendly Urban Core The four sectors for focus in the next several years are: South Downtown More than 3,000 children currently live in Downtown. Attracting and retaining young families is a top priority for making Downtown 3. Global Health/Life Sciences - This fast growing sector is clustering a diverse and healthy neighborhood. However, many believe amenities for young families, such as safe and fun parks and Collaborations for Neighborhood Revitalization in South Lake Union and Denny Triangle, near the Bill & Melinda Gates playgrounds for kids, are missing in Downtown. DSA will convene Downtown families and develop a strategy to make Downtown Foundation, and is developing a unique competitive advantage due to more family- and kid-friendly for residents and visitors alike. The health of the Pioneer Square and Chinatown-International its size and proximity, as well as its cooperative and supportive work District is a major concern of the Downtown community. High culture. vacancy, a limited supply of housing and public safety are persistent issues. Both neighborhoods have dynamic new Information Technology/Interactive Media - The location of leadership and DSA looks forward to strengthening partnerships Amazon and other technology businesses — such as Cobalt, Isilon TRANSPORTATION Provide effective, safe & reliable transportation options to, and within, Downtown and developing common initiatives — especially development of and Zillow among others — makes Downtown a hub for technology- additional housing. skilled workers and companies. Downtown Seattle is also nationally prominent in casual gaming and interactive media, with PopCap Games, BigFish and a host of startups located in Belltown and 6. Construction of the Viaduct Replacement Tunnel South Lake Union Pioneer Square. 4. Eleven years ago the DSA began a quest to remove the Alaskan Way Viaduct and open up the waterfront for people — not cars. Collaborations for Neighborhood Development Health Care Delivery - Four hospitals and several large clinics are Central to this goal was developing an alternative that kept traffic moving in the region and did not harm the Downtown economy clustered on First Hill and Capitol Hill. Seattle hospitals are nationally and urban environment with years of construction impacts and congestion. The bored tunnel achieves these goals. DSA will continue South Lake Union is in the midst of completing an Environmental ranked and expect major growth in the coming decade. to help move this project toward completion. Impact Statement and other initiatives to identify ways the neighborhood can grow into a high-quality place to live, work, Financial Services - DSA was instrumental in recruiting Russell shop and play. DSA will work with neighborhood constituents Investments to Downtown, and believes Seattle can grow in 7. Circulation Between Neighborhoods to increase residential and employment density, livability and prominence in financial services to become a location of choice for the connections to the rest of Downtown. field’s best knowledge workers. Circulation among Downtown neighborhoods can be difficult, and transportation options are not well understood. For example, it seems easier to drive from Pioneer Square to South Lake Union than to figure out confusing transit options. Options exist, but they are poorly signed, not easily connected and difficult to find. DSA will convene neighborhood and transit partners to develop a simpler Seattle Center navigation system. 5. Sustainable Downtown Support Long-Term Revitalization 2. With its dense development, robust transportation options and strong 8. Multi-Modal Access Seattle Center is Downtown’s Central Park, and a regional environmental ethic, Downtown Seattle is a leader in sustainability. place for family fun. As such, its health is very important to DSA will identify projects and partners to further decrease Downtown’s A vibrant and growing Downtown is at the core of Seattle’s green strategies, however, significant new parking in Downtown is neither Downtown’s future for residents and visitors alike. Seattle Center is carbon footprint and thereby improve our environment while economically nor environmentally sustainable. Therefore, accommodating growth means providing tools to encourage commuters to beginning implementation of a long-term vision for its future, and extending this competitive advantage. use alternative modes to driving alone – yet transit funding is at significant risk, and employers and property owners are often not DSA will support this vital community asset and its connections to aware of how best to encourage employees to choose other modes of transportation. DSA will champion resources to preserve all the rest of Downtown. modes of transit and support commute reduction programs.