ANNUAL REPORT Milb CHARITIES in ACTION
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A L AN NU R EPORT BACKGROUND BACKGROUND Minor League Baseball, collectively and through its individual members, has a rich history of community involvement, charitable works and civil leadership. Through these ongoing efforts, our clubs and leagues have distinguished themselves within their communities, and with municipalities, sponsors and fans. The Minor League Baseball Charity Partners program was developed against this backdrop to bring increased awareness to national charities that were engaging with Minor League Baseball on a local level. The 2016 Minor League Baseball Charity Partners were The American Cancer Society, The ALS Association and Big Brothers Big Sisters. The BairFind Foundation and Ed Randall’s Fans for the Cure were Homegrown Charity Partners in 2016. Fans for the Cure has worked closely with Minor League Baseball and its member clubs since 2009, leading to this special designation. The BairFind Foundation, with the mission of finding missing children, was added as a Homegrown Charity Partner in 2016. Minor League Baseball operates MiLB Charities, a tax exempt 501(c)(3) charitable organization affiliated with The National Association of Professional Baseball Leagues, Inc. (NAPBL). MiLB Charities is a vehicle through which association-wide efforts can be streamlined in support of charitable causes important to the extended Minor League Baseball family through donations, scholarships and by providing relief when tragedy or hardship occurs in our clubs’ cities and communities. “The mission of Minor League Baseball Charities is to give back to and enhance communities that have supported our member clubs for over 100 years. When hardship strikes one of our member cities and surrounding communities, we will be there to provide a positive example that will impact the communities in which we live and work. Minor League Baseball Charities will set an example by working with established charities for the greater good and by identifying worthy causes for support through the central office along with the aid of our member clubs.” Annually, Minor League Baseball surveys each team and league to measure our industry’s collective level of participation through gift-in-kind and cash donations, and events that support various charities in our ballparks. The online survey and website allows teams and leagues to update their charitable activities throughout the year and upload pictures directly to the site. This information can later be used by individual leagues to produce community benefit reports. In 2016, 160 clubs responded to the survey, yielding the following results: 2016 TOTAL CHARITABLE 2016 TOTAL CHARITABLE CASH DONATIONS GIFTS-IN-KIND FROM M iLB TEAMS AND LEAGUES FROM M iLB TEAMS AND LEAGUES $17,509,015 $21,463,590 Copyright © 2017. Minor League Baseball™, MiLB™, Minor League Baseball™ Promotional Seminar, MiLB™ Charities, Baseball Winter Meetings™, Baseball Trade Show™ and PBEO® Job Fair trademarks and copyrights are the property of Minor League Baseball. All rights reserved. 2 2016 MINOR LEAGUE BASEBALL CHARITIES ANNUAL REPORT MiLB CHARITIES IN ACTION MiLB CHARITIES IN ACTION Minor League Baseball Charities supports dozens of charitable organizations and events throughout the year, based on available funds and resources. When reviewing requests, one of the many criteria MiLB Charities considers is the connection of the charity to our organization’s mission. Youth Baseball Leagues for Underserved Communities For the seventh consecutive year, Minor League Baseball Charities supported the Long Ball Program in Durham, North Carolina. This program promotes athletic, academic and personal development opportunities for inner city youth ages 13-18. The six-month season features three months for clinics before three months of games, and concluding with an end of the year banquet for all players. Other opportunities were provided to the athletes throughout the year including baseball skill camps, mentoring programs, social events and life skills seminars. The players also host free conditioning clinics for the younger baseball programs in Durham. Minor League Baseball has supported the Cedar Rapids League of Dreams for the past seven years. The League of Dreams is an instructional, non-competitive, coach-pitch league open to current second and third grade students from 10 area grade schools, located in economically challenged areas. Coaches emphasize teamwork, sportsmanship and the importance of an active lifestyle in a relaxed and fun environment. The free to play league lasts six weeks and provides boys and girls the opportunity to participate in an organized baseball program. The program begins with two weeks of practice followed by four weeks of games. It also includes an All-Star Game and picnic held at Veterans Memorial Stadium, home of the Cedar Rapids Kernels, and concludes with the teams being recognized during a ceremony prior to a Kernels game. Keep On Playing Throughout the 2016 season, MiLB Charities joined Keep On Playing, an organization dedicated to enriching the lives of our youth through playing baseball, to host a number of free baseball clinics in conjunction with the Fort Myers Miracle, Jacksonville Jumbo Shrimp and Akron RubberDucks. Players from each club visited local Boys and Girls Clubs in underserved areas to teach the children baseball basics, leadership skills, donate baseball equipment and sign autographs. In addition, the children who participated in the free clinics were invited to a Minor League Baseball game that including a free meal, drink and snacks. 3 2016 MINOR LEAGUE BASEBALL CHARITIES ANNUAL REPORT MiLB CHARITIES IN ACTION Jackie Robinson Celebration Game at Historic Dodgertown The Jackie Robinson Celebration Game is a nationally-recognized minor league game held on April 15, at Historic Dodgertown to celebrate the achievements of Jackie Robinson. The 2016 game featured the Florida State League’s Brevard County Manatees and St. Lucie Mets. All ticket proceeds from the game benefited the United Way of Indian River County. Eighty-four children from the Gifford Youth Achievement Center were given the opportunity to attend the game, and Minor League Baseball Charities donated tickets, food and drinks. MiLB President & CEO Pat O’Conner was also present to recognize Jackie Robinson Scholarship recipient Edmond Charette. West Virginia Flood Relief In June, a number of destructive floods inundated portions of West Virginia, resulting in the third-deadliest flood in the history of the state. One of the many areas affected by the floods was Richwood, West Virginia, and the Cherry District Little League, which plays in City Park Field. Between 100- 150 kids play on this field annually, and it serves as a source of pride and enjoyment for the citizens of this small town. The Minor League Baseball community came together and donated over $6,000 to support the repair of the field, and restoration of the fences, dugouts and a concession stand. Pro-State Foundation Father’s Day Initiative On Sunday, June 19, 54 Minor League Baseball teams playing at home participated in the Pro-State Foundation Father’s Day initiative. The Derrick Hall Pro-State Foundation, founded by Arizona Diamondbacks President & CEO Derrick Hall, serves as a comprehensive tool for those who have been diagnosed with prostate cancer and their families to help them understand the challenges and choices they face. The Father’s Day initiative included a mini-bat keychain giveaway, customized brochures about the importance of cancer screening and a custom-engraved Louisville Slugger Father’s Day commemorative bat for each club to present to a qualifying individual. National Licensing Program Partnerships For the seventh consecutive year, New Era Cap Company partnered with Minor League Baseball to produce a commemorative stars and stripes logo cap to be worn on-field by the players and sold to fans in the team stores during the Fourth of July weekend. Royalties from MiLB and MLB were donated to Welcome Back Veterans, whose goal is to assist returning veterans and their families with Post-Traumatic Stress Disorder (PTSD) and job needs. In 2016, 128 teams participated in this program. 4 2016 MINOR LEAGUE BASEBALL CHARITIES ANNUAL REPORT MiLB CHARITIES IN ACTION Esurance Rising Star Students In August, Minor League Baseball and Esurance teamed up with Big Brothers Big Sisters of America to award 14 “Esurance Rising Star Students” with a $5,000 stipend to prepare them for their “call up” to college. In addition to the stipend, the “Esurance Rising Star Students” were recognized in an on-field ceremony at their hometown Minor League Baseball ballpark. 2016 participating clubs included: Albuquerque Isotopes, Birmingham Barons, El Paso Chihuahuas, Greensboro Grasshoppers, Iowa Cubs, Louisville Bats, Nashville Sounds, Oklahoma City Dodgers, Reading Fightin Phils, Round Rock Express, Sacramento River Cats, Salt Lake Bees, Scranton/Wilkes- Barre RailRiders and Toledo Mudhens. MiLB CommUNITY In the face of national events and tension in communities across the country, Minor League Baseball ballparks continue to provide an escape and be a place of fun and enjoyment. The MiLB CommUNITY initiative was created to encourage fans to be a positive influence among their family, peers and within their communities. Over two weeks in August, MiLB clubs stood together as one CommUNITY to create a positive environment within their ballparks and on social media. Clubs participated by providing fans, players and staff signs to express what CommUNITY