Perceptions of Personal Risk in Tourists' Destination Choices
EJTHR 2017; 8(1):38-50 Research Article Gregory E. Osland*, Robert Mackoy, Marleen McCormick Perceptions of personal risk in tourists’ destination choices: nature tours in Mexico https://doi.org/10.1515/ejthr-2017-0002 events have recently heightened the sense of personal received 10 August, 2016; accepted 10 January, 2017 risk, particularly regarding tourism destinations in certain regions and nations. The perception of risk varies across Abstract: Terrorism, pandemic diseases, and other threat- tourists and is a major component of the decision-mak- ening events have recently heightened the sense of per- ing process for evaluating destinations (Sönmez & sonal risk for tourists considering international travel. Graefe, 1998). This article addresses the paucity of research assessing Although recent researchers (e.g., Hajibaba, Gretzel, perceptions of risk both before and during travel to risky Leisch, & Dolnicar, 2015) have identified several catego- destinations. Tourists on two nature tours in Mexico were ries of travel risk, more research is needed on specific interviewed and observed while engaged in the travel. travel risks that are perceived by tourists. Little research Many types of specific perceived risks were uncovered, has been found on the cognitive and affective factors asso- including insect-borne disease, traffic accidents, finan- ciated with perceptions of risk in destination choices. In cial losses, and unattained goals. Some correlates of per- addition, participant observer field research is needed ceived risk were tour company reputation, stage of family that observes and analyzes tourists while travelling in life cycle, age, and motivation. Based on the types of per- risky locations (Hajibaba et al., 2015).
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