Behind the Fashion Scenes
Anna Zinola Behind the fashion scenes More than just designers and models Introduction by Roberto Riccio CONTENTS Introduction Designer, photographer, model. Then what? Chapter 1 – Fashion Buyer: the trendsetter Chapter 2 – Fashion Stylist: the interpreter of fashion Chapter 3 – PR Specialist: Lord Chamberlain at the court of fashion Chapter 4 – Fashion Show Organizer: the runway director Chapter 5 – Fashion Journalist: the style writer Chapter 6 – Visual Merchandiser: the magic piper of retail Chapter 7 – Patternmaker: the architect of clothing Chapter 8 – Collection Product Manager: juggling business and creativeness Chapter 9 – Licensing Manager: keeper of the brand Chapter 10 – Tips on how to find a job after school INTRODUCTION AT THE SOURCE OF EXCELLENCE Trends, materials, colours, designers, models, photographers, luxury, beauty, creativeness: ask anyone what would they associate all these words with and the answer would be: fashion. Fashion is visible – by definition – it catches the eye, attracts, seduces, makes itself powerfully heard. It's a world in perpetual motion, where time rules and flows at the beat of the seasons and collections, a dizzying kaleidoscope of emotions, trends and ideas. Fashion meets the needs of our constantly-evolving society. It draws and gives inspiration as in a game of give and take. Fashion feeds on people, cinema, art, music, tradition, innovation, technology, science, religion. It is fascinated by the body, space, matter, the visible and the invisible, in a harmonious blend of opposites. FASHION IS SERIOUS BUSINESS, IT'S EVERYWHERE AND BELONGS TO EVERYONE OF US Let's stop and wonder for a moment what kind of bond ties fashion to the people that populate the huge "international fashion lab", those behind the "behind the scenes" title of this book.
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