1 MercerCC.com Welcome to H

MercerCC.com

We invite you to visit the Loon Capital of the World, home of TABLE OF CONTENTS the famous Turtle-Flambeau Flowage, and one of the “Coolest Towns in the U.S.” according to the Matador Network. Mercer is Calendar of Events...... 4 your place to enjoy life, spend time with family and friends (both Winter Fun...... 6-7 old and new), and make memories that last a lifetime. ATV/UTVing...... 8

While you’re here be sure to stop and visit Claire d’ Loon! Area Lakes...... 10 Silent Sports...... 12 Born on May 22, 1981, Claire Hike/Bike Trail...... 13 is located on the grounds of the Mercer Area Chamber of Turtle Flambeau Area...... 15-16 Commerce and is Wisconsin’s Waterfalls...... 18 largest loon. Standing 16’ tall Hunting/Fishing...... 20 and weighing 2000 lbs., this giant loon celebrates Mercer’s Day Trips...... 22 title of “Loon Capital of the Loon Capital...... 22 TM World” . Area Parks...... 23 Mercer was designated as History...... 24 Loon Capital of the World Directory...... 27-33 due to the unusually dense Relocation...... 34 population, including the highest concentration of Lodging Chart...... 36 nesting loon pairs in the Dining Chart...... 37 continental United States. We are proud of our loons, and many Mercer area residents For more information, write or call: are actively involved in “Loon ,” a citizen-based project Mercer Area Chamber of Commerce that has been monitoring lake health and loon production for 5150N Hwy 51, Mercer, WI 54547 over 15 years. The project has also strategically placed numerous (715) 476-2389 – Office artificial nesting platforms, increasing loon nesting success in the (715) 476-SNOW – Winter trail conditions area. www.MercerCC.com / [email protected] Stop by the Chamber’s interactive podium (available spring @MercerChamber through fall) to hear the four primary loon calls and learn more about loons. Don’t forget to have your photo taken with Claire d’ @MercerWIChamber Loon, Wisconsin’s largest loon! @MercerWIChamber

2018 Visitor Guide 3 JANUARY APRIL 7/28: Mercer Education Foundation’ Mardi Gras 1/9: Lioness Blood Drive at Community 4/10: Lioness Blood Drive at Community 7/28-8/12: Iron County Heritage Festival Center Center 7/31: Night before Loon Day Street Dance 1/13: Sno-Goers Winter Blast 4/26: Senior Bingo at the Mercer Senior 1/14: Sno-Goers Meat Raffle at Lazy Ace Center AUGUST Saloon 1/20: Sno-Goers Italian Dinner at Eunica’s MAY 8/1, 8/8, 8/15, 8/22: Lioness Bingo at Com- Beaver Lodge munity Center 1/27: 12th Annual Justin Donner Memorial 5/5: Lioness Derby Day Luncheon at Com- 8/1: 38th Annual Loon Day Fisheree munity Center 8/3: Used book sale at Mercer Public 1/27: Sno-Goers Cookout at Dear Lodge 5/6: Italian Beef sandwich luncheon at Library 1/27: MECCA Candlelight Ski & Snowshoe Cranberry Inn for St. Isaac Jogues 8/4: Mercer Lions Club Duck Race 1/28: Senior Bingo at the Mercer Senior 5/20: Mercer Education Foundation Taste 8/11: TFFA Pig and Corn Roast Center of the Northwoods 5/20: Senior Bingo at the Mercer Senior SEPTEMBER FEBRUARY Center 5/24-5/28: Memorial Weekend ATV/UTV 9/29: Annual Friends of the Library Annual 2/3: Sno-Goers Chili feed and Brat Fry at Rally in Hurley Celebration the Great Northern Hotel/Wolf’s Den 2/17: Mercer Lions Club Ice Fishing Jambo- JUNE OCTOBER ree 2/17: Sno-Goers Breakfast at Gateway 6/6, 6/13, 6/20, 6/27: Lioness Bingo at the 10/5-10/7: Northwoods Art Tours Lodge Community Center 10/4-10/6: 16th Annual Pumpkin Run ATV/ 2/24: Sno-Goers Breakfast at Around the 6/9: 12th Annual Lupine Junefest and UTV Rally Corner Pub Birdfest 10/16: Lioness Blood Drive at Community 2/25: Claus Kraetke Memorial Ice Fishing 6/16: Town wide Rummage Sale Center Jamboree 6/16: Lioness Rummage Sale at Carow Park 10/19-10/20: Mercer Muskie Madness at 2/25: Senior Bingo at the Mercer Senior 6/22: Lioness Golf Scramble at Tahoe Lynx The Gateway Lodge Center 6/30-7/1: 4th Annual Can-Yak Fishing Tour- 10/20: Lioness Holiday Craft Bazaar and nament Bake Sale at the Mercer School Cafeteria MARCH JULY NOVEMBER 3/4: Sno-Goers 2018 Arctic Cat Snowmobile raffle drawing at the Great Northern Hotel/ 7/4, 7/11, 7/18, 7/25: Lioness Bingo at the 11/9: Chili Cook-off at Associated Bank Wolf’s Den Community Center 11/17: St. Isaac Jogues Catholic Church 3/18: Corned Beef Luncheon at Cranberry 7/4: 4th of July Celebration Hunter’s Chilifest and Pie Sale Inn for St. Isaac Jogues 7/4: Run for a Vet Race 3/18: Senior Bingo at the Mercer Senior 7/6: Golf Tournament for St. Isaac Jogues DECEMBER Center 7/7: Culpepper and Merriweather Circus at Carow Park 12/2: Senior Christmas Party at the Mercer 7/10: Lioness Blood Drive at Community Senior Center Center 12/8: Candy Cane Parade 7/27-7/29: Northwoods Art Tours

4 MercerCC.com 2018 Visitor Guide 5 Winter Fun

It’s Time to Reboot! SNOWMOBILING NORDIC AND ALPINE SKIING trails for a taste of the scenery without the distance. Mercer – the “Snow Capital of Wisconsin” -- is synonymous with There are three excellent cross-country ski trail systems in Iron The Cedar Trail in Gurney follows ravines and plateaus to Lake Superior. Look for trail snowmobiles, smooth trails and great trailside amenities. County – one very near Mercer and the others within a short signs on Hwy. 51 and Beachway Road on Mercer’s south side or Highway 51 and County An incredible 450 miles of scenic snowmobile trails await vis- drive. Among the picks should be the MECCA multi-use trails just Road FF north of Mercer. itors to Iron County. Three dedicated snowmobile clubs groom south of Mercer. In addition to the excellent groomed trails, they Alpine skiing for the family is available just a short distance away. All the more reason the trails after each snowfall. Each winter season sees over 200 offer delicious cookies on weekends! to make Mercer your winter headquarters for fun! inches of snow, guaranteeing snowmobilers great riding in Wis- The trails cross rolling terrain and offer beautiful open vistas consin’s Northwoods! of the Little Turtle River and Flowage. There is a rustic warming SNOWSHOEING The Mercer Sno-Goers Snowmobile Club is one of those cabin on the Little Turtle. Snowshoeing is a fast growing sport and offers fun for the entire family. The great thing clubs that keeps trails clear and well marked, as well as nicely The 18 kilometers of scenic and signed trails accommodate about this sport is that it doesn’t require groomed trails and can be done virtually groomed. Each January, the Sno-Goers host their very popular both classic and freestyle aficionados, and the various loops are anywhere there is snow, however, we do have a few places that have outlined routes Winter Blast party complete with food, refreshments, music and ideally suited for beginners and advanced skiers. Snowshoers as a guide through the forests. Snowshoeing really doesn’t take much skill and is an dancing to the wee hours. have their own trail and can traverse the skating portion of the amazing opportunity to burn 45% more calories than walking. A bunch of your riding will be on former railroad corridors, trail. smooth freeways to your next destination; other trails will be like The Mercer Cross-County Ski Association (MECCA) grooms af- ICE FISHING Rustic Roads – following eskers and under trees laden with snow. ter each snowfall and before each weekend. The trail’s daily, an- With more than 200 lakes, Iron County welcomes hard water anglers. There are loads The trails connect to those in adjoining counties and even up into nual and family membership fees are all reasonably priced. Stay of walleye, pike and bass, along with perch, ’gills and crappies in our lakes. A good lake Michigan’s Upper Peninsula. You’ll never have to ride the same in the loop with free Nordic trail maps available at the Mercer map and an electronic depth finder will help locate fish. Being on the ice doesn’t mean trail twice – unless you want to! Area Chamber of Commerce office. frozen toes. An ice fishing tent or shack, heater, four-wheel drive vehicles, snowmobiles Among riders’ favorites is Corridor 8. It takes riders west of The Montreal Trails pass by the remnants of the Montreal and ATVs provide easy enjoyment of the frozen lakes. Stop at Mercer’s sport shops for Mercer, past the Lake of the Falls scenic area and the Turtle-Flam- Mining operation and provide a variety of options to ski the right the latest gear, minnows, grubs and fishing tips. beau Flowage toward Ashland County. Trail 19 winds through the distance and difficulty for your ability. The Mercer area hosts fishing tournaments each winter. Even if you don’t land the Northern Highland-American Legion State Forest south to Man- For the ultimate in scenic beauty and challenging skiing, the big one to claim a prize, there’s always a raffle drawing that will bring a smile if you itowish. Uller Trail surpasses all others. It winds through the Penokee hold the winning ticket. Range for 19 miles to Hurley. If that’s too much trail, try the spur

6 MercerCC.com 2018 Visitor Guide 7 ATV/UTV

ooking for some four-wheeled adventures? Iron County trail 17 downtown Mercer between the red caboose and Highway J. is home to the largest All Terrain Vehicle trail system in In the fall during the spectacular splash of fall colors, Mercer Wisconsin, with over 250 miles of picturesque trails, hosts the annual Pumpkin Run ATV Rally on Columbus Day mostL of which branch out from the Mercer area. Whether weekend featuring a poker run throughout the Iron County trails, touring on your ATV or UTV, you will find our trails offer year the great pumpkin parade, games, food, trail riding and most round scenic views of nature, wildlife, lakes and waterfalls. The importantly, FUN! trails wind through the forests with varying terrain ranging from smooth flat surfaces to rocky reefs and of course mud too! Our local club, the Mercer Dusty Loons, does a great job maintaining and signing the trails for all to enjoy. Trails are open During the winter season from December 1st through March year round except during the spring thaw that usually takes 31st, ATV/UTVs are welcome on some designated snowmobile place sometime in March through early May. We kindly remind trails as long as the average daily temperature is less than 30 everyone to stay only on marked trails and Wisconsin law degrees in order to protect the winter trail base. (Look for both requires all ATV/UTVs to display current WI registration stickers ATV and Snowmobile signs) and license plate or an out of state visitor trail pass. Mercer area businesses offer excellent lodging and dining We invite you come up and experience firsthand what makes opportunities along the trails with a variety of friendly pit stops Mercer the best place for your ultimate ATV and UTV adventure. that supply food, beverages, and gas. Day trippers may park their vehicles/trailers along Railroad Street or on the opposite side of Contact us today for a FREE trail map and more information!

8 MercerCC.com 2018 Visitor Guide 9 Mercer Area Lakes

Public Lake Name & Boat Large- Depth Small- Location Acres (ft) Landing Camping Musky Northern Walleye mouth mouth Panfish Crappie Pike Bass Bass Sturgeon Lake *Springstead Area 180 16 X X X X X north of Hwy 182 Echo Lake *Central part of 220 25 X X X X X X X Mercer Fisher Lake *East Central 420 25 X X X X X X portion of Mercer east of Hwy H French Lake *Springstead Area 92 16 X X X X north of Hwy 182 Grand Portage Lake (Tank Lake) 144 33 X X X X X X *Central part of Mercer Island Lake *Northwestern part 352 17 X X X X X X of Mercer Lake of the Falls *Western part of 338 23 X X X X X X X X X Mercer north of Hwy FF Little Martha Lake 34 36 X X X X X *Northcentral part of Mercer Pike Lake *Central part of 194 80 X X X X X X X Mercer Mercer Lake *Central part of 184 24 X X X X X X X Mercer San Domingo Lake 39 20 X X X *East central part of Mercer off of Hwy 51 Spider Lake *North central part 359 49 X X X X X X X of Mercer east of Hwy H Turtle-Flambeau Flowage *Southern part of 14,000 50 X X X X X X X X X X Mercer north of Hwy 182 & Hwy FF Wilson Lake *Near the Tur- 162 21 X X X X X X X X tle-Flambeau Flowage

The lakes listed are just a sampling of the over 200 lakes in the Mercer Area!

10 MercerCC.com 2018 Visitor Guide 11 Silent Sports Hike/Bike Trail

Experience Mercer’s new hik/bike trail A Place to Ride, Hike, Paddle & Relax ercer continues to build on its reputation as a great Road and Old Hwy. 51. A 40-foot bridge was placed over the he greater Mercer area and its environs are a silent sports forests, wildlife and miles of colorful lupines throughout the outdoors destination with the addition of a 7-mile Manitowish River via the Manitowish River Access Road to ac- secret that’s starting to get out. No matter the season, the southern part of Iron County. paved hike/bike trail that extends from the communi- commodate the hikers and bikers. scenic beauty of the forest and sparkling lakes is a delight. tyM south to Vilas County. T Mercer has a new paved hike/bike path stretching 7 miles from There’s a good chance you’ll spot wildlife, including white-tailed The Mercer area boasts over 377,000 acres of public land and the downtown area south to Vilas County. It will eventually tie Completed in 2016, the Mercer Hike/Bike Trail took more than deer, fox, turkey, coyote, squirrels and native birds on the trail, more than 214 lakes, including the famous Turtle-Flambeau into the expansive Northern Highlands Regional Trail System net- a dozen of years of dedicated community support through plan- which goes through the Northern Highland-American Legion Scenic Waters Area, which encompasses the 14,000-acre Tur- work. (See related story.) ning, grants and fundraising to make this dream possible. And Forest. tle-Flambeau Flowage. now you can reap the benefits. Either in Iron County, or just a short drive away, are numerous We also offer several hundred miles of unpaved, single tracked In addition to abundant paddling and camping opportunities, mountain bike trails with awesome single tracks that will chal- The northern trailhead is at the Snow’s Family Market on Mer- mountain bike routes on county land. Hikers and hunters use there are numerous hiking trails (some of which are also win- lenge the off-road warrior within you, while others are friendly cer’s south side. The trail continues south on its own path par- these trails throughout the spring/summer/fall seasons. For ter-use Nordic skiing and snowshoe trails). to families seeking an easy bike outing. alleling U.S. Hwy. 51 to the county line. It’s family-friendly and more information about the trails, contact the Mercer Area offers great scenery. Chamber of Commerce at 715-476-2389 or via e-mail at info@ Biking enthusiasts are encouraged to check out our annual Lu- You can pick up treats at Mercer area eateries for your trip, or mercercc.com. pine Junefest when they can choose from four tour options on stop for a meal and kick back with a libation upon your return. Three stretches are paved with asphalt while other sections paved county roads through rolling hills and past lakes, rivers, follow the lightly used Plunkett Road, Manitowish River Access Mother Nature is waiting for you in Mercer!

Closed Mondays and Tuesdays

12 MercerCC.com 2018 Visitor Guide 13 Turtle-Flambeau Scenic Wilderness Area beckons nature lovers, anglers he beautiful Turtle-Flambeau Scenic Wilderness Waters 14,000 acres. Three rivers and several creeks flow into it. There Area, near Mercer in Iron County, enjoys a sterling are 195 islands and 212 miles of winding shoreline of which 95% reputation in the Midwest as a top producer of trophy is in public ownership. Twalleye, bass and muskie. The Turtle-Flambeau Flowage has also long been a favorite of paddlers, campers and wildlife watchers. In 1992, the Turtle-Flambeau was officially designated a protected wilderness area, ensuring its rugged beauty and unspoiled wild Together with Trude Lake, the wilderness area comprises nearly character would be enjoyed by generations to come. 19,000 acres of pristine water and 35,500 acres of public land for all to enjoy and experience. There are 60 remote campsites accessible by water only. Contact the Mercer Ranger Station at (715) 476-2240 for a map of If you love chasing fish, you’ll find no better body of water than their locations. On the west side of the flowage is Lake of the the Turtle-Flambeau, which welcomes anglers through all four Falls Campgrounds and the site of an old fish hatchery. The seasons, including for several annual tournaments. picturesque Lake of the Falls requires a camera! Picnic facilities are available. Daily park use and camping permits required. Our local sport shops have the bait, gear and advice to get you catching game fish and panfish on the Turtle-Flambeau as The flowage is maintained for hydroelectric production so lake your destination or on one of the other dozens of quality lakes levels will rise and fall according to rainfall and the needs of the that surround Mercer. Knowledgeable guides will put you on hydroelectric plant. Keep in mind that the flowage has countless catchable fish, whether you’re with a buddy or the kids. And stumps, logs and shallow rock bars so caution is required in comfortable lodging facilities and great restaurants await you. many areas. A Turtle-Flambeau Flowage Association map, which includes accommodations and services, is available. The flowage is also popular with kayakers and canoeists and many continue their adventure on the North Fork of the Flambeau The Turtle-Flambeau Flowage is about 375 miles from Chicago, River, which exits the Turtle-Flambeau and goes for 26 miles to 300 miles from and 275 miles from Minneapolis. It Park Falls. There are hiking and hunting trails in this wilderness is easily accessible from U.S. Highway 51 in Mercer via County area to enjoy also. Highway FF.

ABOUT THE FLOWAGE No matter which of the categories you fall in – angler, biker, hiker, The flowage came into existence in 1926 when the Chippewa and hunter, bird watcher – simply dial up one of the local shops or Flambeau Improvement Company built a dam on the Flambeau the Mercer Area Chamber of Commerce and see where it takes River to capture the energy of that river and that of the Turtle you. You won’t be disappointed. And you’ll leave our remarkable River. The project topped 16 small lakes and flooded more than area with memories for a lifetime!

14 MercerCC.com 2018 Visitor Guide 15 Turtle-Flambeau area famous for fishing and trails he Turtle-Flambeau Flowage is an angler’s rare opportuni- at the upper parking lot for Fisherman’s Landing. From County ty to experience Canadian-type fishing and scenery close Highway FF go south on Popkos Circle West approximately 4.5 to home. But silent sports enthusiasts visiting the -Tur miles to Fisherman’s Landing Road. There are interpretive signs Ttle-Flambeau Flowage Scenic Waters Area can also tap into this along the trail explaining the origin of the Flowage and some his- wilderness experience. tory as well as some of the management for the property as a whole. Choose from five non-motorized trails to ride or hike in this serene 4. Little Turtle Trail nature area. Bring adequate water – Trail uses: hiking, supplies if hiking a distance and a biking, cross-country camera to capture pictures of any skiing, hunting. wildlife that you may see, as well as There are 5.2 miles the gorgeous fall colors if you visit of mowed trail in the during autumn. Little Turtle Water- fowl Management 1. Big Island Trail - Trail uses: hiking, Area. To access the biking, snowshoeing, backcountry trail take Popko Circle cross-country skiing (not groomed), East south from Coun- hunting. ty Highway FF approx- This trail begins at the bridge to imately 1.1 miles to Big Island. From County Highway Joe’s Shack Road. At FF go south on Popko Circle West the end of Joe’s Shack approximately 3.6 miles and turn Road turn right to the right on a woods road heading west towards Big Island. There trailhead parking area on the north edge of the Little Turtle Flow- is a grass parking area for 2-3 vehicles about 100 yards before age. Bird watching is very popular here because it is the only the bridge. There are 8.8 miles of trail on the Island. The trail is open prairie in Iron County, so many grassland birds can be seen mowed every 3-5 years. here and not in other parts of the county. Also, the wetlands provide unique bird watching opportunities, as the entire area 2. Deadhorse Trail – Trail uses: hiking, biking, snowshoeing, back- is visible from a ridge that runs along the edge of the wetland. country cross-country skiing (not groomed), hunting. This is a 4.6-mile trail. Access is off Popko Circle West, approx- 5. Wilson Hills Trail – Trail uses: hiking, biking, snowshoeing, imately 2.0 miles south of County Highway FF. The Deadhorse backcountry cross-country skiing (not groomed), hunting. Trail is located in a special management unit dedicated to inten- There are 5.5 miles of maintained trail in two segments be- sive management for ruffed grouse with seven interpretive signs. tween Wilson Lake and the Bonies Mound area of the Tur- The trail is mowed every 3-5 years. tle-Flambeau Flowage. To access the trails from County Highway FF go south on Popko Circle East approximately 3.6 miles to Wil- 3. Hidden Rivers Nature Trail –Trail uses: hiking, wheelchair son Lake Road East. Take Wilson Lake Road East 1.1 miles to a friendly, snowshoeing. woods road heading east. There are several access points along This 2-mile trail has a gravel base. The trailhead is located this woods road. The trail is mowed every 3-5 years.

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16 MercerCC.com 2018 Visitor Guide 17 Waterfalls Superior Falls – 110 feet, Montreal River (Saxon Area). Go west hether they thunder, gurgle or whisper, each of the wa- on U.S. 2 about 12 from Hurley and take a right on Hwy 122 and terfalls in Iron County is a perfect choice for a visit no follow to the Michigan State Line. Access to the falls is marked matter what the calendar says, as each season imparts with small sign at the 2nd driveway on the left. The trail has a itsW own special brand of beauty on the tumbling water. Spring long incline with a rail and is slightly uneven, so watch your step. snowmelt and rain swell a few of these waterfalls to near Niaga- ra Falls proportions. Summer brings hikers who become waders Potato River Falls – 90 feet, Potato River (Gurney Area). Head (small falls only!), followed by autumn when the waterfalls are south from U.S. 2 on Hwy. 169, 2.8 miles (through Town of Gur- Free wireless Internet with any purchase framed by the glorious leaf colors, and finally, winter approach- ney). Turn west on Potato River Falls Road, continue for 1.5 miles. es and breathes frosty beauty onto the landscape. Town Park with rustic picnic campsites available. # Some of the waterfalls are easily accessible; others are located Rouse Falls – 19 feet, Tyler Forks River (Upson area) Travel west from off the beaten path. These are natural areas, so use caution and Upson about 2 1/2 miles on Hwy. 77. Take a right on Casey Sag Rd. watch for slippery slopes and stones. Enjoy the falls from a safe one mile north of Hwy. 77 on Casey Sag Rd. near the rustic trail on distance. Don’t forget to bring a camera to share images of the the west. Then it is about a 3/4 mile hike. waterfalls with friends and family! Check with the Mercer Area Kimball Falls – 10 feet, West Branch Montreal River (Hurley Chamber of Commerce for maps and books about the waterfalls Area). West of Hurley on U.S. 2 for 3 miles, turn south (left) on in the area and beyond. Park Road and continue .2 miles. Turn west (right) on Town Park Lake of the Falls – 10 feet, Turtle River (Mercer/Turtle-Flambeau Road. Cross the one lane bridge to enter the park just below the Flowage Area). North from Mercer on U.S. 51 for 1.4 miles. Turn falls. Other scenic rapids and riffles are upstream. Picnic area and west (left) on Hwy. FF and proceed 5.2 miles. Turn left at Iron pavilion available. County Park/Lake of the Falls sign. Picnic and rustic camping fa- Foster Falls – 25 feet, Potato River (north of Upson). North from cilities, boat landing with access to Turtle-Flambeau Flowage via Upson on Highway 122 for 5 miles. Turn west (left) on Sullivan Turtle River. Road and proceed 2 miles to the river and falls. Shay’s Dam Falls – 15 feet, Turtle River (Mercer Area). Head east Spring Camp Falls – 20 feet, West branch, Montreal River (Hurley on County J in Mercer for 2.5 miles. Turn north (left) on Bea- Area). Heading south from Hurley on Hwy. 51, travel 4 1/2 miles. ver Lodge Circle. Proceed 3.6 miles, passing Beaver Lake Road. Turn right (west) on County Hwy. C. About 1 1/2 miles west, the Turn east (right) on Fisher Lake Road 1.2 miles to small side road county road turns sharply north-don’t take that. Continue for- on the left leading to Shay’s Dam. Watch for “Shay’s Dam” sign. ward on the gravel road. In about a mile turn south, following East Park with campsites, toilets, picnic area, and boat ramp. Branch Rd. about another 3 miles. When East Branch forks, contin- Upson Falls – 18 feet, Potato River (Upson Area). Take Hwy. 77 ue right about 1 mile. Follow rustic path signs. west from Hurley into Upson. Turn north at Upson Town Park Wren Falls – 30 feet, Tyler Forks River (Saxon area). About 5 1/2 sign, then left at end of street. After crossing the river, turn miles south of US 2 on Hwy. 169. Take a left (east) turn on Vogues left into Upson Town Park. Camping and picnic area available. Rd. Follow the gravel road for 3 1/2 miles until a hairpin turn. Take the center road for about 1 mile where the road forks. From there hike up the hill to a primitive campsite above the north side of the falls.

photo by Dean S Acheson

18 MercerCC.com 2018 Visitor Guide 19 Hunting

ind your next hunting adventure in Iron County, WI where year. There are target ranges for rifle, pistol and archery, as well Mercer serves as your base camp for food, lodging, as clay trap shooting and an archery field course. hunting supplies and gear, and guides. The greater Mercer Farea has over 377,000 acres of public forestland and numerous The Turtle Flameabu Scenic Water Area encompasses approxi- water bodies. mately 35,000 acres of public land for hunting and trapping a wide variety of game animals. There are a few wildlife manage- Your chances to bag a nice buck or doe are good in Iron County, ment units located in the Mercer Area. The Deadhorse Ruffed but no matter the success ratio you’re sure to enjoy being Grouse Management Demonstration Area and the Little Turtle outdoors in one of the prettiest areas of the Northwoods. Water Fowl Management Area consist of 24 miles of hunter walking trails. The trails are mowed and maintained to provide Hunters have easy access through forest roads, fire lanes and access for hunters of all ages. These areas are located about 2.0 hunting trails that lead to white-tailed deer, bear, coyote, bobcat, miles South of County Road FF. turkey, grouse, waterfowl and small game such as squirrels. In addition to the vast amount of public lands, many more acres of private land enrolled in the state Managed Forest Law program The Iron County Forestry Department manages 174,317 acres are available to hunters. of county forest. Learn more about hunting opportunities by visiting www.ironcountyforest.org or call 715-561-2697. Just south of Mercer is the Northwoods Wildlife and Wetlands Our Mercer Area Chamber of Commerce office has maps Club’s shooting range open from April 1 to November 30 each available. Visit www.mercercc.com or call 715-476-2389. Fishing

hese are the good times for fishing the more than 200 hosts musky, walleye, northern, bass and panfish. lakes, streams and rivers in Iron County. All anglers – fish- • Grand Portage Lake – Also known as Tank Lake, the 144-acre ing buddies and families – are invited to explore these ex- lake is located in central Mercer with a public boat landing. Tceptional bodies of water and make fond memories for a lifetime. Roaming the lake are walleye, musky, northern, bass and pan- Each waterbody is unique and offers excellent opportunities to fish. bring back the makings of a fish fry to the cabin or a trophy fish • Weber Lake – Another small lake at 35 acres, it receives little to be mounted. fishing pressure so the action is great for walleye, bass, crappie and panfish. Located in the west central area of Mercer. You can find plenty of fresh bait and a variety of tackle, along • Spider Lake – Located in the north central portion of the Mer- with helpful advice from the folks who fish for a living. Hook up cer area, just east of Hwy. H, access is by a public boat landing. with a guide or explore on your own. The Mercer area is a natural Score big with musky, northern pike, walleye, smallmouth bass for kayaking, canoeing and other water sports, too. Clear skies, and panfish. fresh air and serenity are yours to enjoy. Abundant wildlife such • Fisher Lake – One of three lakes of the Turtle River Chain of as loons, eagles, and white-tailed deer are everyday occurrences. Lakes, 42 acres and 25 feet deep. Musky, northern pike, walleye, largemouth bass and panfish. Located in the east central portion Here’s a sampling of recommended area lakes to whet your of Mercer area, east of Hwy. H. appetite and wet your line! • Lake of the Falls –Located in the western portion of the Mercer • San Domingo Lake – Located in the east central portion of the area, just north of Hwy. FF. At 338 acres and 23 feet deep, it has Mercer area, just off Hwy. 51 with a private landing. Just 39 acres plenty of room for northern pike, walleye, musky, smallmouth but 20 feet deep with northern pike, largemouth bass and pan- bass and panfish to roam. fish. • Boot Lake – Located in the Springstead area north of Hwy. 182, • French Lake – Located in the Springstead area, just north of with a public boat landing, 180 acres and 16 feet deep. Musky, Hwy. 182, 92 acres and 16 feet deep. Musky, walleye, bass and northern pike, walleye, bass and panfish. panfish. • Turtle-Flambeau Flowage – Located in the southern portion of • Little Martha Lake – No public landing, so you will need to be the Mercer area, north of Hwy. 182 and off Hwy. FF with access a lodging guest on this private lake located in the north central from three boat landings. A massive 19,000 acres and a maxi- area of Mercer. Musky, northern, largemouth bass and panfish mum depth of 50 feet, it offers anglers and wildlife watchers a are very abundant. near “Canadian” wilderness experience close to home. Musky, • Pike Lake – Located in the central portion of Mercer with a northern pike, smallmouth bass, walleye and panfish. private landing available. At 194 acres and some 80 feet deep, it

20 MercerCC.com 2018 Visitor Guide 21 Area Parks Enjoy a picnic, swimming and sleeping under the stars Beautiful and picturesque parks 5. Turtle-Flambeau Flowage Island and campgrounds are scattered Camping – 66 free rustic campsites throughout the area just waiting located on the islands of the Turtle for you to enjoy. Flambeau Flowage. Most are on a first 1. Carow Community Park – County come, first serve basis, however there Hwy J in Mercer on Grand Portage are a few that can be reserved with Lake. Picnic area, tables, pavilion, a fee. For more info visit http://dnr. Loon Capital restrooms, swimming beach, and wi.gov/topic/Lands/TurtleFlambeau/ playground. An indoor pavilion is camping.html also available to rent by the day for 6. Loon Lagoon Campground – Private ercer is the “Loon Capital of the World”TM and a Mercer’s clean and undeveloped forests, rivers, streams, parties by contacting (715) 476- campground 2 blocks east of Hwy 51, designated Wisconsin Bird City for good reason! and lakes provide quality habitat for an amazing variety of 2403. downtown. 40 sites on the outlet of Mercer area birding is exceptional. Trails and paths wildlife. In addition to the extraordinary number of bird species, a 2. Lake of the Falls County Grand Portage lake with full hook-ups and a grassy park. traverseM through 377,000 acres of public land - a combination of wide variety of reptiles, amphibians and mammals reside here. Campground – County FF in Mercer. 3 separate camping areas, State, County, and Town forests. It is common to see deer, bear, bobcat and wolves, and with luck both electric and non electric campsites, pavilion, pit toilets, 7. Joe Millers Campground – Private campground in a resort you may even spot a passing moose or cougar. Wildlife-watching water and boat ramp all on a first come, first serve basis. setting with full hook ups on the Turtle Flambeau Flowage. The terrain transforms from open wetlands to woodland and nature photography opportunities abound whether hiking, meadows to aspen and pine plantations, all providing you biking, or boating. A number of wildlife viewing accesses have 3. Shay Dam Park – Fisher Lake Road- 5 campsites with picnic 8. Beaver’s Resort Campground – Private Campground in a resort with an exhilarating and varied Northwoods experience. been provided for auto touring around local lakes, the Turtle- area, tables, toilets, and boat ramp. No reservations. setting with electrical hook-ups and access to Lake of the Falls. There are more than 214 lakes in the Mercer area, including Flambeau Flowage, and the Little Turtle Flowage. 4. Sandy Beach State Campground – Hwy 47 – 37 rustic campsites, 9. Veteran’s Memorial Park – Honors all American Veterans, living or the 27,000-acre Turtle-Flambeau Scenic Waters Area which is toilets, picnic area with tables, fire rings, drinking water, swimming, deceased who have honorably served our country through war and listed in the Great Wisconsin Birding and Nature Trail guide. In Mercer the animals outnumber the people, and you’ll be and boat launch. Reservations call 715-385-2727. peace. Located on Hwy 51 across from the Mercer Chamber Building. The Mercer area is known for abundant Bald Eagles, Ospreys, sure to see plenty of wildlife when you visit! As a starting point, Memorial bricks available for purchase by contacting 715-476-3875. and Common Loons, and also hosts Black Terns, Merlins, check out Mercer Bird Fest, our International Migratory Bird Trumpeter Swans, and more than 150 other bird species. Day celebration, held at Carow Park the 2nd Saturday in June in conjunction with our bike festival, Lupine Junefest. Day Trips

With your home base in the Loon Capital of the World, you can spend a day enjoying some of the finest natural scenery in the Midwest, in addition to many other family-fun destinations. Here are a few of our favorites.

Lake Superior. The largest freshwater lake in the Wisconsin is the nation’s leading cranberry producer, world is only a 40 minute drive from Mercer. Saxon so it should be no surprise that you can tour several 1 Harbor and Little Girls Point Park are two of our 4 cranberry marshes within a short drive of the Loon favorite access points, allowing you to walk the pristine Capital. natural shoreline for miles. Guide Service Other Points of Interest: Timm’s Hill (the highest Waterfalls. Dozens of picturesque waterfalls cascade geographical point in Wisconsin), Smith Rapids B bber Down down the higher elevations of northern Wisconsin Covered Bridge, North Lakeland Discovery Center, “Je ’s ability to get on 5 sh is uncanny and the Upper Peninsula of Michigan as they empty the Snowmobile Hall of Fame & Museum, the Great 2 and his knowledge into the shores of Lake Superior. Lakes Visitor Center, Spirit Memorial Park, and the of the Turtle Flambeau Bobber Down Guide Service Waaswaaganing Indian Bowl Living Arts & Cultural Center. Flowage and Jeff Robl 715.776.0140 Three State Parks, three National Forests, and one special "Honey Holes" [email protected] is unmatched." National Lakeshore are all located within 100 miles Contact the Chamber Office for more details. BobberDownGuideService.com Pat Lorsung, Amherst, Wisconsin 3 of Mercer. 4816 N Little Pike Lake Road, Mercer, Wisconsin 54547 USA

22 MercerCC.com 2018 Visitor Guide 23 History Mercer has a colorful history ur trade, mineral exploration, logging, railroads, and resorts each, in succession, played a large part in shaping Mercer to what it is today – a beautiful vacation area that attracts visitors throughout the four Fseasons. In 1894 the first train arrived in Mercer signaling the beginning of the early settlers, roads, mills, stores, and other businesses. It was also the year that the first school was built here. Mercer was created as a district of the town of Vaughn in 1908 and estab- lished as a town on Feb. 26, 1909. The first town meeting was held in April of 1909. With much of the timber logged by the turn of the century, the local econ- omy turned to tourism. The first resorts were little more than logging camps, located near rail towns or along major water routes. Primitive as they were, the hunting and fishing camps drew wealthy sportsmen who arrived by rail. By the 1920s, roads began to make their way into northern Wisconsin and Mercer’s resorts began to blossom as southern Wisconsin and Chicago fami- lies sought the cooling breezes of pristine lakes and quiet lifestyle offered here during the hot summers. Family-owned resorts with cottages sprang up in re- sponse.

Notable visitors With its away-from-the-spotlight reputation, Mercer also became a desti- nation in the early 1930s for some of Chicago’s more notorious individuals, namely the Capone brothers. Just up the street, so to speak, Hurley’s Silver Street district was popular among “vacationing” gangsters. Al Capone fished the Turtle-Flambeau Flowage area many times, especially in the years after he was released from prison. John Dillinger also frequented the area. Ralph Capone (brother of Al Capone) enjoyed northern Wisconsin so much that he made it his home. He settled in Mercer and operated The Rex Bar until the 1970s when he passed away. Generous to the community, he was well respected and liked. Charlie Comiskey, founder of the White Sox baseball team, used Jerome’s Hunting and Fishing Club on Trude Lake as a place for rest and relaxation for himself and his team. Throughout the 1940s and ‘50s, the resort era was in full bloom. Visitors could see beautiful wooden boats on the waters here, and resorts added housekeeping cabins to keep them coming back. Today you can still find a few of these historic lodges, as well as many more modern accommodations with amenities such as Jacuzzi and Internet service.

Visit the Depot Museum Take a walk back in time with a visit to the Mercer Depot Museum located just east of Main Street. The Mercer Depot Museum is the only remaining wooden rail depot in Iron County. It represents a period when travel by rail replaced travel via the Flambeau Trail used by Native Americans and fur trappers. The Depot has been restored to its turn of the century charm and visitors continue to be fascinated by the many reminders of the past. The Soo Line caboose has also been lovingly restored to replicate the days of yesteryear fea- turing one of the beds that is located in the upstairs portion and the original potbelly stove that was used to keep the cold at bay. The Mercer Historical Society also restored the original jailhouse, the one room schoolhouse and the barbershop.

24 MercerCC.com 2018 Visitor Guide 25 LEGEND RESORTS | CABINS Snowmobile Trail Access ATV Trail Access Open Year Round Dining Room or Bar EUNICA’S BEAVER LODGE BAR AND RESORT 2010 Beaver Lodge Rd, Mercer WI 715-476-2004 www.beaverlodgemercerwi.com Pets Allowed Gas or Log Fireplaces The Beaver Lodge is a beautiful Northwoods destination to experience with your family, friends and loved ones. An establishment rich in history, dating all the way back to the 1920s. Join us at the lodge to relax in one of our 18 hotel units, enjoy a delicious meal, cheers a cocktail, all while in a BIG BEAR FAMILY CABIN friendly, clean, casual atmosphere. Walking in the door you’ll be captivated by 1991W Beaver Lodge Road, Mercer, WI 54547 the “billion dollar view” overlooking Little Martha Lake. Here are the Beaver 608-575-1343 www.bigbearfamilycabins.com Lodge, we’re dedicated to our customers, building relationships, and creating A spacious 5-6 bedroom, 3 bathroom house overlooking Little Martha Lake with lasting memories. We look forward to seeing you, and thankful to have your an enormous floor to ceiling fireplace. Fully equipped kitchen, large recreation business! See ad page 34 room, satellite TV, private pier. FREE WIFI. On Little Martha Lake – 35 acres. BIG PINE BAY THE GATEWAY LODGE AND RESORT Business Directory 4695 N Popko Cir East, Mercer WI 5583 Creek Side Court, Mercer, WI 54547 715-476-7878 www.thegatewaylodge.com 815-343-1235 www.BigpineBay.com [email protected] 9 Four-season cabins with the charm of the Northwoods The ultimate and quiet Northwoods getaway on Weber Lake. New 3 level log meshed with all the comforts of home. Log furniture, gas log home with 4 bedrooms, 2 full baths, fully equipped kitchen, air conditioned, stove, flat screen TV, WIFI, firepit, grill and much more. great room with fireplace, large deck, firepit, fishing boat, canoe & pier. Restaurant and bar on premises too. On Turtle-Flambeau Experience a “picturebook retreat” in a peaceful pristine setting. On Weber Lake – 35 acres. See ad on page 17 Flowage – 14,000 acres. Restaurant open 11AM-Close, open at 7:30AM on Sat. and Sun. during peak season for breakfast and great Bloody Marys. We have a full lunch CEDAR COVE CABINS and dinner menu, plus nightly specials. Closed Tuesdays. See ad inside front cover 2964 N Hiawatha Rd, Butternut WI GREAT ESCAPE AT CEDAR LODGE 715-476-2511 www.cedarcovecabins.com 2964N Hiawatha Rd, Mercer WI Cedar Cove Cabins, on the Turtle Flambeau Flowage, has five modern cabins a few miles from Mercer and Park Falls. Four A-Frame cabins: lofts with four 715-828-2334 www.cedarlodge.weebly.com single beds, downstairs bedroom with two single beds. Three-bedroom cabin: Lodge available for large groups (40+), includes 11 bedrooms, sleeps eight. All include picnic table, grill, fully equipped kitchen, living room, 5 baths, kitchen, dining room, a great bar/game room and dining room, bathroom with shower, TV, internet. Next to Donner’s Bay Resort: fireplace. Linens provided. 3 night minimum. On snowmobile fishing boat/motor rental. Gas, bait, ice at bar. See our ad and website www. trail 9. On Turtle-Flambeau Flowage – 14,000 acres. cedarcovecabins.com. See ad on page 17

CRY OF THE LOON RESORT 6505W O’Mearas Rd, Butternut, WI ALL SEASONS RENTALS 715-476-2502 www.cryoftheloonresort.com 5235N Richardson St, Mercer WI We are a 4 cabin resort on the Turtle Flambeau Flowage. All cabins are lake 920-323-7510 front and offer a southwest view of Lake Bastine. All cabins are full house keep- Located in Mercer. Walking distance to restaurants, shops and bars. Cottage ing with bedding supplied. Each cabin has Wi-Fi, satellite TV, air conditioning sleeps up to four people. Everything you need for your stay, is there; including and gas log fireplaces. Included with each rental is a 40 foot dock with electric. cable TV. Just bring your own towels. Located on snowmobile and ATV route. Boat launch and fish cleaning facilities are on site. We also offer pontoons, Private boat docking available on the Turtle Flambeau Flowage. Pontoon boats canoes, fishing boats and kayaks for rent. See ad on page 11 available for rent along with guide service, if desired. Plenty of off street park- ing available also. Look us up on airbnb.com for more details and pictures. DEADHORSE LODGE 4125N Popko Cir W, Mercer WI ANGLERS PARADISE AT YAGO’S RETREAT 715-544-5851 and 715-776-0676 www.deadhorselodge.com 4159 North Pine Road, Mercer, WI Resort is located on the north end of the Turtle Flambeau Flowage and Dead- 715-476-2097 www.anglersparadisemercer.com horse Lake. Operating since 1983. Level grounds with large sandy beach area. This new cabin, located on the northern shore of the Turtle Flambeau Flowage Most cabins have 2 bathrooms. Cabins on the water with docking and electrical in a beautiful birch tree setting, offers a year-round retreat with activities for the hook-ups. Sunken Horse Saloon located on premises. On both ATV and snowmo- outdoor enthusiast in every season. Nature lovers cannot help being impressed bile trails. See ad on page 35 by the unspoiled natural beauty of the Northern Wisconsin getaway in Iron County. Ideal for the whole family. See ad page 14 DONNER’S BAY RESORT 2974N Hiawatha Road, Butternut, WI 54514 BALSAM RIDGE LODGING 715-476-2555 715-776-0676 www.donnersbayresort.com 6294 W Downey Rd., Mercer, WI 54547 6, year round cabins. Full service bar with game room. 715-476-0042 www.balsamridgelodging.com Pontoon, boat & motor rental available. Beach, swim raft, Both cabins have fully equipped kitchens with refrigerator, stove, microwave, paddle boat, volleyball & basketball. Gas pump on water. coffee pot and toaster. Bath has a large whirlpool tub and shower. Gas log Live bait & tackle available year round. Picnic tables and fireplace, 27” TV. Picnic table, grill & fire pit outside. Pontoon boats for rent. See weber grills. 1 R.V. site available. Located on snowmobile ad on page 23 and ATV trail #9. Concrete boat ramp. See ad on page 11

BEAVER’S RESORT FLAMBEAU VISTA RETREAT, LLC 4720W Lake Of The Falls Rd, Mercer WI 6440 and 6442 Flambeau Trail Rd 715-476-3412 715-762-4612 www.flambeauvista.com Beaver’s Resort is located on beautiful Lake Of The Falls which is located 6 miles Two Premier cabins with modern conveniences and vintage charm. Fully west of Mercer. Lake Of The Falls is a 326 acre lake full of pan fish, crappie, equipped kitchen, gas fireplace, TV, stereo, screened porch, deck, grill, patio small mouth bass, northern, walleye, and Muskie. Beaver’s is on snowmobile furniture, fire pit and private pier. On snowmobile & ATV route. Hunter and Ice trail 12 and on the ATV trail. Snowmobilers and ATV’ers are welcome. Beaver’s Anglers welcomes! On the Turtle-Flambeau Flowage. has 5 year round cabins as well as 5 primitive camp sites, plus a full service bar and restaurant.See ad page 35

26 MercerCC.com 2018 Visitor Guide 27 CRANBERRY INN FLAMBEAU LODGING PINE FOREST LODGE 5491N Hwy 51, Mercer, WI 54547 GATEWAY LODGE & RESORT 4816 County FF, Mercer, WI 54547 2060W Pine Forest Road, Mercer, WI 54547 715-476-3451 www.cranberryinnofmercer.com 4695N Popko Circle W, Mercer, WI 54547 715-476-2084 www.flambeaulodging.com 715-476-2241 www.pineforestlodge.com Fine Dining restaurant, sports bar, and lodging. Our restaurant menu includes, Vacation Home Rentals on the Turtle-Flambeau Flowage and Trude Lake. With We now have nearly ½ mile of frontage on quiet Spider Lake and 40 acres with 715-476-7878 www.thegatewaylodge.com fine dining items, as well as sandwiches, daily specials, pizza, appetizers, and Restaurant open 11AM-Close, open at 7:30AM on Sat. every amenity to fit every need and budget. Hunting, fishing and photography guide beautiful, expanded trails for hiking, mountain biking, snowshoeing and cross more. Full Bar including specialized tap beer and wine list. Lodging includes 8 and Sun. during peak season for breakfast and great service available. On Turtle-Flambeau Flowage – 14,000 acres. country skiing from your door. Gradual slope from the cabins to lake. Free use rooms and dorm that accommodates large groups. We also host parties, from Bloody Marys. We have a full lunch and dinner menu, plus of kayaks, sailboats, boards, canoes and rowboats. Lessons and trips included. private, office, weddings and holiday (many custom menu’s available). See ad nightly specials. Closed Tuesdays. See ad inside front cover GRAND PORTAGE RESORT 9 clean and regularly updated cabins. A classic that keeps getting better. See on page 17 2510 Martha Lake Road, Mercer WI ad on page 26 815-276-8115 GrandPortageResort.com DAYS INN HEART OF THE NORTH BAR AND GRILL This is a true up north experience! Updated cabin has 2 bedrooms with queen PINE NOEL RESORT 13355N US Hwy 51, Hurley WI 5262N Lakeview Ave, Mercer, WI 54547 beds, sleeper sofa in living room, with gas fireplace, fully equipped kitchen, 5311N Goettesche Rd, Mercer WI 715-561-3500 www.hurleydaysinn.com 715-476-3562 [email protected] www.heartofthenorth.net bathroom with shower, enclosed front porch/ also outside deck overlooking 715-600-1630 www.pinenoel.com Close to country trails as well as the Porcupine Mountains and Madeline Island. Not just a bar & grill - but THE bar & grill to visit lake. Two piers, rowboat, canoe, paddleboat, 2 fire pits, playground area, extra Pine Noel Resort is a family owned & family oriented Our Hurley, Wisconsin hotel, near the Upper Peninsula of Michigan, offers easy while in Mercer! Join us for a beer or cocktail along parking. Located on ATV trails and close to town. resort close to town, located on a great fishing lake. We access to outdoor bliss during all seasons. See ad on page 25 with a delicious sandwich, burger, or appetizer in have 5 cabins that are very clean & include all amenities, this historic Northwood’s tavern. Motorcyclists, GRANDMA DOROTHY’S VACATION RETREAT making your stay a great one. We offer a private beach, ATVers, snowmobilers, hunters, fishermen, and vacationers are sure to enjoy the Mercer, WI 54547 14ft row boats, piers, paddle boat, canoe and kayak for your lake enjoyment. THE LODGE AT MANITOWISH WATERS

clean and relaxed environment. Visit Steve and Heather and their warm, friendly Business Directory 608-322-0301 or 608-449-0247 www.vrbo.com/384504 We are located on Grand Portage Lake, in a park like setting, with a gazebo 13859 Ilg Road, Manitowish Waters, WI 54545 staff - 7 days a week, 365 days a year! See ad on page 19 Relax in our spacious lakeside home as you watch tranquil sunsets over the centrally located for your family experience. Come experience the Northwoods 715-543-2024 www.lodge-mw.com Experience first class hospitality in beautiful northern Wisconsin. Newly renovated, lake. Our home is secluded by majestic pines, but is within walking distance in style & comfort. from trails, shopping, restaurants, with many more activities. Great for families, The Lodge in Manitowish Waters is within walking distance from downtown and next to Koller Park. Outside your door you have access to biking, hiking and fishing. Relax THE PINES RESTAURANT & BEER GARDEN couples, and sportsmen. Nice sandy beach area. RANDY’S FLOWAGE VIEW on your room balcony or cuddle up by the fire in one of the lower level luxury suites. 5234N Hwy 51, Mercer, WI 54547 3419 Popko Cr., Mercer, WI 54547 Dining options are within minutes from the hotel. Light breakfast provided in our 715-476-2933 www.thepinesmercer.com HEMLOCKS RETREAT 715-252-3144 www.randysflowageview.com formal room daily. See ad on pg 9 37 years in business. Family restaurant featuring Mercer WI Enjoy the spectacular view on the Turtle Flambeau Flowage w/ private dock, homemade dinners and nightly specials. Specializing in 414-254-1066 www.thehemlocksretreat.com shoreline & yard. Unique location near Fisherman’s Landing. On snowmobile authentic German cuisine and homemade pizza. Two beautifully updated 1940’s lakefront log cabins set on trail w/ ATV trails and restaurants nearby. Great fishing, swimming, boating or LOON’S NEST MOTEL Premium Chocolate Shoppe Ice Cream and Frozen private point, close to 400 feet of lake frontage on Mercer just relaxing on deck or by campfire. Fully equipped kitchen. Two bedrooms w/ 5202N Hwy 51, Mercer, WI 54547 Custard, Homemade cakes and cookies. Live music Lake. Includes private piers, WIFI and cable. Weekly rental sleeper sofa. Natural wood burning fireplace. Satellite TV, DVD and stereo. Year 715-476-2330 715-904-0533 www.loonsnestmotel.com 9 Motel units and 1 cottage ren outdoors in the Garden, Memorial Day- Labor Day. The Spotlight Polka Band June thru September. Hidden secret: downtown and new 7 round. See ad page 16 tal all with reasonable rates! Cable TV, mile paved hike & bike trail only 5 minutes away on paved roads. Great for Refrigerators, Air conditioned. Located on both snowmobile and ATV trails every Sunday. Outdoor Bar and seating. Check website for Band listings. Open at noon for ice cream, 4pm for food. Closed Wednesdays. See ad on page 5 fishing, kayaking, bicycling and relaxing. Immaculate accommodations, great RUGGER’S LANDING in downtown Mercer with plenty of parking. See ad on page 5 sunrise and sunset views, peace and privacy. 5643N Hwy 51, Mercer, WI 54547 Business Directory 715-476-2530 CAMPGROUNDS ANCHOR INN RESTAURANT AND BAR HORNS CABINS MARGARET LAKE RESORT Each cottage is equipped with kitchen and bathroom with shower and use of 1560 W. Margaret lake Road, Mercer, WI 54547 5221 N Hwy 51, Mercer, WI 54547 boat. We also offer canoe, kayak and tube trips and have a restaurant & bar on 715-952-2445 www.mercerwi.com/anchorinn (715)896-4434 premises. On Pike Lake – 194 acres. See ad on page 6 BEAVER’S RESORT Rustic and reasonable. Two summer cabins on 34 acre Margaret Lake on ATV/ 4720W Lake of the Falls Road, Mercer, WI 54547 Serving sandwiches and full dinner menu. Daily specials include BBQ Ribs, over 715-476-3412 www.beaversresort.net 1” Pork Chops, Stuffed Chicken Breast, and Seafoods. Open 6 days a week. snowmobile trails. Each cabin has its own dock, rowboat, deck/patio, grill TURTLE CHALET Our cabins come complete with shower, heat, refrigerator, stove, microwave, Closed Tuesday. Serving weekdays 4PM to 10PM. Saturday and Sunday 11am to and fire pit. Has fully equipped kitchen, showers, towels, and linens/bedding 4151N Pine Road, Mercer, WI 54547 bed linens & fully equipped kitchen. 14’ rowboat is provided. Bar & Restaurant 10pm. We are located downtown Mercer on a snowmobile and ATV route. Free included. Good bass, bluegill and crappie fishing. Friendly, well trained pets 715-476-2946 www.turtlechalet.com on site. On Lake of the Falls – 338 acres. See ad on page 35 Wifi. All major credit cards accepted. welcome. FREE WIFI Turtle Chalet is a 3 bdrm cabin located on waterfront of the Turtle Flambeau Flowage. The cabin has a westerly view of the flowage along with a large screen AROUND THE CORNER PUB JOE MILLER’S RESORT AND CAMPGROUND porch and gas fireplace. Satellite TV, Internet, DVR and linens included. 40ft LOON LAGOON CAMPGROUND 6600W Miller Rd, Butternut WI 2580W Margaret Street, Mercer, WI 54547 2633 Railroad Street, Mercer, WI 54547 pier and electric outlets in front of cabin along with a beautiful, private sandy 715-476-2472 www.aroundthecornerpub.com 715-476-2505 www.joemillersresort.com beach and boat landing. 715-476-2466 www.loonlagoon.net Modern cabins with showers, equipped kitchens, gas heat and grills. Full bar, 40 sites located two blocks east of Highway 51 in Mercer, on the outlet of Grand Bar and grill serving excellent food at reasonable prices. Serving breakfast pizza, pop, candy, game room, boat landing, gas. Camping which offers show- Portage Lake. Full hook ups. It is an open, grassy park within walking distance of Wed-Sun 7-11AM. Home of the Pub Burger. Located one block east of Hwy 51 in ers, electric hookup or wilderness. See ad on page 25 stores and restaurants. On Grand Portage Lake – 144 acres downtown Mercer on snowmobile trail corridor#17. Open 7 days a week serving MOTELS | HOTELS food 11AM -11PM. See ad on page 23 LAKE BASTINE LODGE JOE MILLER’S RESORT & CAMPGROUND 6600W Miller Road, Butternut, WI 54514 BEAVER’S RESORT 262-542-1424 www.lakebastinelodge.com GREAT NORTHERN HOTEL 715-476-2505 www.joemillersresort.com 4720W Lake of the Falls Road, Mercer, WI 54547 Lake Bastine Lodge is composed of 2 separate Lake Homes. We invite you to en- 5070 N Hwy 51, Mercer, WI 54547 Modern cabins with showers, equipped kitchens, gas heat and grills. Full 715-476-3412 www.beaversresort.net joy our peaceful setting on Lake Bastine, a natural Lake that is part of the -Tur 715-476-2440 www.greatnorthernmercer.com bar, pizza, pop, candy, game room, boat landing, gas. Camping which offers Serving burgers, soups and pizza. Campsites come with electric hook-up. See ad tle-Flambeau Flowage. The view of the water from the lodge is breathtaking. Our year round motel is conveniently located on the edge of showers, electric hookup or wilderness. See ad on page 25 on page 35 Available all year from swimming and fishing to snowmobiling and skiing, the town. We are on a small lake, on the snowmobile trail, and on lodge offers spacious accommodations for large or small groups. From the fire- the ATV trail. All of our 80 rooms are spacious and have places in winter, to the decks, screen porch and outdoor grills in the summer, the CRANBERRY INN air-conditioning, coffee pots and cable TV. In room WIFI 5491N Hwy 51, Mercer, WI 54547 perfect vacation is waiting for you. We invite your inquiries. available. Our large great room is a popular gathering place for continental Flambeau Flowage – 14,000 acres. See ad page 17 715-476-3451 www.cranberryinnofmercer.com breakfast and for evening socializing as it overlooks the pristine lake. Visit our Bar RESTAURANTS, BARS, MUSKY POINT RESORT Fine Dining restaurant, sports bar, and lodging. Our restaurant menu includes; and Restaurant attached to the hotel; The Wolf’s Den. Open Daily at 11am and fine dining items, as well as sandwiches, daily specials, pizza, appetizers, and 4946 Musky Point Rd, Mercer WI serving the best burgers and sandwiches around. See ad inside back cover & TAVERNS 715-476-7810 www.muskypointresort.com more. Full Bar including specialized tap beer and wine list. Lodging includes 8 Musky Point Resort is a family owned resort in Northern Wisconsin. We EUNICA’S BEAVER LODGE rooms and dorm that accommodates large groups. We also host parties, from private, office, weddings and holiday (many custom menu’s available). See ad have been in continuous operation since 1925. Lake of the Falls is a 240 acre ANCHOR INN 2010 Beaver Lodge Rd., Mercer, WI 54547 on page 17 DNR stocked lake. Our modern cabins face 400 feet of the best natural sand 5221 N Hwy 51, Mercer, WI 54547 715-476-2004 www.beaverlodgemercerwi.com shoreline in the area. Beautiful Lake of the Falls is the headwaters of the Turtle 715-952-2445 www.mercerwi.com/anchorinn Open Wed.–Thurs., 4PM-Close; and Fri.–Sun., 11AM-Close; Flambeau Flowage. Lake of the Falls connects to Turtle River, Moose Creek, Restaurant and Bar GROUP LODGING Closed on Mondays. Kitchen is open for Dinner, Serving DEAR LODGE Dollar Creek and the three Black Lakes. See ad on page 6 Open year round, conveniently located in downtown Mercer with 6 bedrooms, 4:30PM. Full Liquor Bar, Fine Food, Appetizers, Specialty 4816 County FF, Mercer, WI 54547 large living room and bar area, with refrigerator, microwave, and cable TV, linens & Combo Platters, Sandwiches and more! See ad page 34 715-476-2549 The Best Pizza in the Northwoods! Tuesday All-U-Can Eat. Satellite TV for sports. NORTHLAND LODGING towels included. Our rate is $150.00 per night for up to six people. $20.00 per night Home of the Mercer Loon Party. 2250 Leisure Lane, Mercer WI for each additional person. We have a large parking lot that will accommodate 715-476-2305 www.northlandlodging.com trailers and machines, and is located on a snowmobile and ATV route. Free Wifi. All Looking for a great vacation home rental? No matter what season, we have major credit cards accepted. some of the finest Northern Wisconsin has to offer, located on the Turtle Flambeau Flowage and Mercer area lakes.

28 MercerCC.com 2018 Visitor Guide 29 DING-A-LING SUPPER CLUB WOLF’S DEN BAR & GRILL WILLIAMS ELECTRIC AND MECHANICAL EO JOHNSON BUSINESS TECHNOLOGIES 1711W Hwy 51, Mercer, WI 54547 5070N Hwy 51, Mercer, WI 54547 1880 W Ashe Rd 8400 W Stewart Ave, Wausau WI 715-476-2270 www.dingalingsupperclub.com 715-476-2441 greatnorthernmercer.com 715-476-2523 www.mercerelectrician.com 844-365-4968 www.eojohnson.com The finest in casual elegant dining-specializing in ribs, steaks, Wolf’s Den Bar and Grill- Located inside the Great Northern Motel. Open daily Williams Electric has been serving residential and EO Johnson Business Technologies is a leading business technologies provider, chops and seafood. Nightly specials, deluxe salad bar and at 11am, serving the best burgers and sandwiches around. Our 6 flat screen commercial customers in the Northwoods for 40 years. offering managed IT services, managed print services, document management, made from scratch soups. Bar opens at 4PM-Dining from 5-?. TV’s are great for watching sports and the large bar overlooks the lake. Our team of licensed and insured master electricians scanning and business processes systems, and print/document and produc- Full cocktail bar and wine list. See ad on page 12 Featured drinks are our Bloody Mary’s and Ice Cream drinks. The bar is apply the cornerstones of quality and thoroughness in tion printing equipment. EO Johnson is certified as a Woman Owned Business located right on the ATV and Snowmobile trail, be sure to stop in and say every job. To do the best work, we feel it’s important to follow a few old-fashioned through the State of Wisconsin and a 2016 BBB Torch Award for Ethics winner. DIXIE’S COFFEE HOUSE hello! values including honesty, safety, a strong work ethic and exceptional customer Headquartered in Wausau, WI, EO Johnson has additional offices in Eau Claire 6085 County Hwy W, Manitowish Waters, WI service.Our services include: new construction, new electric service, trenching, and La Crosse, WI; Rochester and Minneapolis, MN; and Cedar Falls, IA. 715-543-2353 [email protected] www.dixiesmw.com remodels & repairs, electrical inspections, refrigeration, heating & air condition- Dixie’s Coffee House nourishes the body and feeds the soul. Featuring Wisconsin’s ing, as well as generator sales & installation. We are the Certified GENERAC Sales GREAT NORTHERN PARTY BUS own New Roots coffee, Rishi tea and specialty baked goods, Dixie’s also offers BUSINESSES/SERVICES and Service Dealership. We are on call 24 hours, 7 days a week. See ad page 38 715-476-2440 panini made to order and delicious soup specials every day. Enjoy the best views in K&H PLUMBING The Great Northern Hotel has a 16 passenger party bus (Captains chairs) Manitowish Waters while at Dixie’s. 4250W County Rd FF, Mercer WI 5 STAR MARKETING available for transportation for weddings, parties, events, shuttle services. Call 715-476-2324 409 South Park Drive, Tomahawk, WI 54487 715-476-2440 or visit http://www.greatnorthernmercer.com for rates. See ad JOHNNY’S BAR & GRILL Here at K & H Plumbing we are a fully licensed and insured 715-453-4511 [email protected] www.5StarUpNorth.com inside back cover 5225N Hwy 51, Mercer WI contractor for all your plumbing, septic and heating needs. We are Offering magazine publishing, brochure printing, web site construction and distribution system. 715-690-6407 Like us on Facebook a full service septic system design, install and service contractor. HAWKS NEST CANOE OUTFITTERS Business Directory Johnny’s Bar & Grill offers a full service bar and a full menu sure to make ev- We offer sewer line replacement, cleaning and thawing. We are 263 Hwy 51, Manitowish Waters WI eryone happy! Some of our most famous offerings are, our made from scratch also a residential and light commercial plumbing shop. We perform ACTION FLOOR SYSTEMS INC. 715-543-8585 www.hawksnestcanoe.com soups, the Bomber, Gyros off the spit, fish tacos, and of course the one and only a full range of plumbing repairs and plumbing installations, from 715-476-3512 www.actionfloors.com 1-3 hour adventure trips w/shuttle service; longer & overnight trips available. Oriental Beef- our signature sandwich. Make sure to stop by Friday night for the clearing clogged drains to water heater installation, water From their Mercer, Wisconsin headquarters, Action Floors provides a wide- Canoeing, kayaking, tubing & rafting on the Manitowish, Bear, Turtle & Flam- range of sports floor options for their far-reaching customer base. Worldwide, area’s best fish fry! See ad page 26 purification,bathroom and kitchen remodels and installation of new kitchens and beau Rivers. Full & partial outfitting on the Turtle-Flambeau Flowage. Great their premium, solid hard maple permanent and portable floors are preferred baths. For plumbing repair, service, emergencies, new construction or upgrades, Fishing, Canoe Camping. Tents, food, cooking gear & more. Two great locations: for unequaled beauty, performance and durability. Action’s white maple, grown LAZY ACE SALOON our courteous professionals will exceed your expectations. We are a Heating & 1.5 miles north of Hwy W on Hwy 51, Manitowish Waters (715-543-8585) or 5 exclusively in America’s Northwoods, is the finest-grained, best grade available. 1704W Manitowish Road, Mercer, WI 54547 Cooling shop that can service a variety of heating systems, from furnaces to boilers miles west of Eagle River on Hwy 70 (715-479-7944 May-Oct or 800-688-7471 See ad on page 14 715-476-2257 www.LazyAceSaloon.com to geothermal systems and beyond! Whether you’re looking to install or replace year ‘round. 3 miles south of Mercer on Hwy’s 47 & 51. Northwoods best BBQ sandwiches your current system, you require 24-hour emergency HVAC repair, or you need to ALTMAN EXCAVATING INC. and homemade pizza. Located on snowmobile trail 17 & corridor 8 & ATV trail schedule a preventative maintenance appointment, our highly experienced IMPULSIVE NECESSITIES AT WHIMSIES 5567N Hwy 51, Mercer, WI 54547 17. ATV trailer parking available with advancd notice. “A Good Time is in the technician can get the job done.Here at K & H Plumbing we stand by our work, our 5291N US Hwy 51, Mercer WI 715-476-2077 715-776-3838 715-776-2424 Cards” OPEN 11am Wednesday-Sunday year round. Mondays call for hours. community and our customers. 715-476-0073 Like us on Facebook CLOSED Tuesdays. www.altmanexcavatinginc.com [email protected] Come and enjoy a charming little shop filled with an unexpected gathering of For all your excavating, site preparation, road building & landscaping needs. We LAKE OF THE TORCHES RESORT CASINO goods. Indulge yourself in our home and cabin décor, boutique: featur- RUGGER’S LANDING have top soil, crushed gravel, Fieldstone-rip rap stone, washed stone and sand fill Business Directory 510 Old Abe Rd, Lac du Flambeau WI ing Lakegirl, Noelle and Mona B; jewelry, candles, bath & body, books, puzzles, readily available. We also offer snowplowing service and have storage units. 5643N Hwy 51, Mercer, WI 54547 715-588-7070 www.lakeofthetorches.com gourmet foods and gifts galore! Visit Impulsive Necessities for a delightful shop- 715-476-2530 Situated on the shores of Pokegama Lake and nestled in ping experience on your next trip to the Northwoods! See ad page 35 Family restaurant with original Up North atmosphere and outstanding view Wisconsin’s Northwoods, the Lake of the Torches Resort Casi- ASSOCIATED BANK from the bar. Wednesday - All you can eat Pizza. Friday - Fish Fry & Combo no has a feel of a classic Northern retreat and reflects its 5260N Hwy 51, P.O. Box 128, Mercer, WI 54547 JEFFREY NEHRING DENTAL OFFICE night. Saturday - Prime Rib and Prawns. Canoe, Kayak and Tube Rentals. See ad Ojibwe culture and heritage. The casino has over 800 slot 715-476-3545 www.associatedbank.com 5222N Hwy 51, Mercer WI on page 6 machines (including a non-smoking area), blackjack and Full service community bank offering a complete portfolio of both personal and 715-476-3432 poker tables, craps, roulette, Super Spots (a Keno-like game) a high-stakes Bingo business banking products. Member FDIC and Associated Banc-Corp! See ad on Dental Practice doing exams, cleanings, fillings, root canals, extractions, SMOKEY’S Hall seating up to 500 persons, the Woody’s Bar and Grill and the Eagle’s Nest page 35 implants, & bridges, partials & dentures, botox treatments. Accepting 6410 Cty Rd W, Manitowish Waters, WI 54545 Restaurant. The hotel has 101 well-appointed rooms, the Dancing Waters most dental insurance plans. New patients welcomed. Have been in Mercer 715-543-2220 www.smokeysdining.com Lounge and the Woodland Oasis pool area. The 8,500 square-foot Convention CABIN COIFFURE since 1979. The nicest little Supper Club in the Northwoods! Casually elegant setting makes Center with the Hall of Nations offers an outstanding venue for entertainment, 5966 County Hwy W, Manitowish Waters for a fine dining experience you’ll long remember. Indulge in steaks, chops, receptions, trade shows, meetings, presentations and seminars. Play more than 715-543-2223 www.cabinmw.com JOE’S EXCAVATING seafood and house specialties with a superb wine list. Live piano music and 140 games, including Table Games and Poker. See ad page 5 Enjoy an upscale hair salon experience in a cozy Northwoods atmosphere. We 2512W County Rd J, Mercer WI menu specials on weekends. Reservations are appreciated. Smokey’s is air- offer haircuts, styling, perms, color, waxing and more. Child’s haircuts available. 715-776-4659 Conveniently located near shopping, dining and spa services in downtown conditioned and available for private parties. Take-out catering is also available. L.B.S. INSURANCE GROUP Excavating, driveway put in, septic, house prep, rock work, landscaping and Manitowish Waters. Appointments preferred, but walk-ins are welcome. Open Call for details. Open year ‘round May-Oct., Tue-Sun., and Nov-Apr., Wed – Sun. P.O. Box 498, Ashland, WI 54806 yard prep. Tuesday-Saturday 9am to 4pm. Go ahead and pamper yourself; you deserve it! 4:30PM-Close. See ad on page 9 715-682-6197 800-909-4799 www.lbsinsurancegroup.com Hometown People Serving Your Hometown Needs! Serving all your K & L STORAGE SUBWAY personal and business insurance needs from our locations in Minocqua, CHERI’S FABRIC TO QUILT, LLC Mercer, WI 5116N US Hwy 51, Mercer, WI 54547 WI, Ironwood, MI and Ashland, WI. We offer both personal and 5244 N Hwy 51, Mercer WI 54547 715-904-0246 715-476-2197 [email protected] commercial lines of insurance to protect your home, business, auto, 715-476-0111 www.cherisfabrictoquilt.com Year round or seasonal storage for boats, ATVs, snowmobiles, autos and per- Iron County’s only year-round fast-food restaurant. Featuring an upper level events, special functions, recreation and more! Fabric, Notions, Canvas, Leather and much more. Mention the ad in this Guide sonal household goods! Individual garages are available in addition ot a large outdoor dining deck and lower level walk-out banquet room with seating for 28 to receive 10% off your purchase. See ad page 35 enclosed boat/vehicle storage barn. See ad page 12 that can be reserved for meetings and parties. Free wireless Internet with any STORMY KROMER CREATIVE CONCEPTS AGENCY purchase. Breakfast served all day. Located on Snowmobile/ATV Trail #17. Open 1238 Wall Street, Ironwood, MI 49938 KIM SWISHER COMMUNICATIONS 1411 N 4th St. Suite 106, Tomahawk WI 7AM daily. See ad on page 19 888-455-2253 [email protected] www.stormykromer.com 607 Wall St, Eagle River WI 715-966-6820 www.creativeconceptsagency.com Home of the iconic Stormy Kromer ! Free factory tours (715) 437-0090 www.kimswisher.com A full service marketing agency specializing in publications; brochures, visitor SUNKEN HORSE SALOON AT DEADHORSE LODGE Monday-Friday at 1:30 and flagship store open Monday- We are a public relations and digital marketing firm that specializes in email guides, and area maps. Call us for all your business needs: business forms, Located at Deadhorse Lodge Friday 8-5 and Saturday 9-12.Factory tours are kid-friendly communications and social media management. We create engaging content cards, folders, brochures, logos, advertisement branding, and website designs. 4125N Popko Circle W, Mercer, WI 54547 and wheelchair accessible, approximately 45 minutes long that showcases and enhances our clients. 715-776-0676 www.deadhorselodge.com and a great rainy day activity. See ad page 5 Located on both snowmobile and ATV trails. Beautiful view of the Turtle-Flam- EDWARDS CARPENTRY, INC KLOPATEK PLUMBING 2175W Carls Park Rd, Mercer WI beau Flowage. Build your own Bloody Mary Sunday noon-4PM. Serving pizzas THE WAMPUM SHOP 2690W County J, Mercer, WI 54547 715-562-0958 and snacks. Kitchen coming soon. See our ad on page 35 5257N Hwy 51, Mercer, WI 54547 715-476-2100 www.klopatekplumbing.com Licensed and insured contractor. Free estimates available. No job is too small. 715-476-2465 Geothermal, Forced Air, Hydronic Heating & Air Past projects include, but are not limited to: Decks, Screened Porches, Additions, TOM’S CAFE Established in 1950, the Wampum Shop has been a must stop Conditioning, Septic System Design & Installation, Soil Doors & Windows, Siding, Interior trim work, Remodeling and New Construc- 5233 Hwy 51, Mercer, WI 54547 destination for generations of area visitors. With over 8,500 sq. ft., Testing, Drain & Sewer cleaning, Well & Pump tion. See ad page 35 715-476-2433 [email protected] we are the area’s largest gift shop with something to please even Service, Water conditioners. See ad page 34 “Home Cooking” Serving breakfast, lunch, and dinner. 7 days a week from that hard to buy for person in your life. Stop in & take a step back 5:30AM to 7PM. Take-outs available. See ad on page 38 in time as you experience and old fashioned gift shop with some fun in store for the entire family. Let us help turn your vacation moments into memories. See ad inside front cover

30 MercerCC.com 2018 Visitor Guide 31 THE LAKE HOUSE ODONATA ART GALLERY 5962 County W, Manitowish Waters, WI 54545 4774N Hwy 51, Mercer WI (715) 543-2301 www.lakehousemw.com 715-476-2910 REAL ESTATE OFFICES The Lake House welcomes you to an eclectic array of home accents, coffee table Mitchell Myers: Photographer & Potter • Laureen Myer: Painter & Potter books and toys. We have that something special you’ve been looking for. Odonata is a large diverse assembly of exceptional artists’ work. With over 35 CENTURY 21 PIERCE REALTY, LLC TOWN DIRECTORY years behind the camera, Mitchell produces beautifully framed large canvas 5218N Hwy 51, Mercer, WI 54547 LAUER AVIATION prints that add the “WOW” to decorating. Laureen is further exploring bright 715-476-2111 www.c21piercerealty.com 4704N Lamekas Road, Mercer, WI 54547 and fun watercolors. You are invited to come and see a huge variety of function- “Locally Owned, Nationally Connected!” Conveniently located in downtown EMERGENCY: FIRE/AMBULANCE/POLICE 911 715-476-7810 [email protected] al and sculptural pottery. Call for seasonal hours. See ad page 26 Mercer with two additional offices in Manitowish Waters and Boulder Junction. Scenic flights in Sea Plane or Land Plane, Aerial Photography, Flight lessons, Now three great locations to better serve all your real estate needs! Being Flight seeing tours. RICK’S APPLIANCE SERVICE recipients of multiple Quality Service Awards, we offer experience combined AMERICAN LEGION POST 424...... 715-476-2216 PO Box 334, Mercer WI with professional standards, and are dedicated to customer service. Century 21 IRON COUNTY ATV ASSOCIATION...... 715-561-2894 LOONEY CLEAN 715-614-0127 www.ricksapplianceservice.net is the most recognized nation- wide franchise! Watch for our GOLD POST! Let IRON COUNTY COURTHOUSE...... 715-561-3375 2580W Margaret Street, Mercer, WI 54547 Owner Rick Boes is a factory trained technician with over 35 years in the us put the power of CENTURY 21 to work for you. See ad on page 16 IRON COUNTY DEVELOPMENT ZONE...... 715-561-2922 715-476-2466 or 715-776-2485 appliance industry. Warranty authorized for: Amana, Bosch, Crosley, Estate, IRON COUNTY ZONING...... 715-561-5414 “Life’s too Short, Let us do your Dirty Work, We Love a Challenge” Call GE, Hotpoint, Jenn Air, Kitchen Aid, Maytag, Scotsman, Speed Queen, Therma- COLDWELL BANKER MULLEADY REALTY, INC. – ANDREW HARRIS IRON COUNTY HEALTH DEPARTMENT...... 715-561-2191 today for free estimates. Will do short term or long term jobs. No job is too dor, Sharp, and Fisher Paykel. Call Rick for all your kitchen and laundry appliance 5995 County W, Manitowish Waters WI KNIGHTS OF COLUMBUS...... 715-476-2697 big or too small. servicing needs. 715-904-1065 www.northwoodsrealtypro.com MERCER BUSINESS PARK...... 715-776-6578 Licensed in Wisconsin and Michigan, I am a full-service MERCER COMMUNITY CENTER...... 715-476-2513 broker ready to service your real estate needs in the LOTTER’S MERCER BP RIEBE PAINTING MERCER DTWN & COMMUNITY DEVELOPMENT...... 715-476-0219 Business Directory 5247N US Hwy 51 PO Box 347, Mercer, WI 54547 Northwoods! My goal is to deliver the smoothest and MERCER LIBRARY...... 715-476-2366 715-476-3437 715-476-7880 best possible real estate buying or selling experience for MERCER POST OFFICE...... 715-476-0270 Welcome to Lotter’s Mercer BP. Stop in & visit us. We are your one stop for all things. With over 35 years of experience in Interior/Exterior my clients and customers. For buyers, call me to help you MERCER RANGER STATION...... 715-476-2240 Get your DNR license here. ATV & snowmobile trail passes. Enjoy our clean restrooms. Painting and Staining. Fully Insured. find “just the right” property you’re looking for. If you’re considering selling, call MERCER SANITARY...... 715-476-3575 We have a delicious deli menu to go along with your selection of convenience store me for a free, no obligation market analysis and broker price opinion on your MERCER SCHOOL...... 715-476-2154 fare items. We also offer a wonderful selection of beer, wine and spirits. You’ll find property. Photos sell property! Every listing includes professional aerial drone MERCER TOWN HALL...... 715-476-2403 some T-, sweatshirts & for souvenirs too! See you soon! See ad page 8 photography and carefully edited and selected ground and interior photos. As a TURTLE-FLAMBEAU FLOWAGE ASSOCIATION...... 715-476-2555 proud member of the Coldwell Banker Mulleady team of 46 realtors in 5 VFW POST 9536...... 715-476-2465 MARSHFIELD CLINIC OF MERCER SCHEELS PLUMBING & SEPTIC SYSTEMS locations, I also bring the resources and the experience of the area’s largest 5110 Hwy 51, Mercer, WI 54547 715-476-2609 and most experienced brokerage as well as national brand recognition. See ad 715-476-2345 www.marshfieldclinic.org William T. Scheels MP#227984 page 17 Offering Complete family care with personal service. New patients welcome. We Celebrating our 26th year serving Mercer and the surrounding area. Fully CHURCHES are a northern branch of the Marshfield Clinic. See ad on page 19 licensed and insured. Plus Service with a Smile. OUTDOOR GUIDES & MERCER SPEED QUEEN LAUNDRY THE SPA AT MANITOWISH WATERS ST. ISAAC JOGUES AND COMPANIONS CATHOLIC CHURCH 2611 W Garnet St, Mercer WI

Business Directory 5172N Hwy 51, Mercer, WI 54547 5968 County W, Manitowish Waters, WI 54545 BAIT/TACKLE 715-476-2697 The Speed Queen Laundry has been serving the Mercer area for over 40 years. (715) 543-2535 www.spa-mw.com ANGLER’S CHOICE GUIDE SERVICE Open 365 days a year with a large selection of washers and dryers including Spa services from head to toe. Treat yourself to nail services, body treatments, waxing PO Box 552, Mercer, WI 54547 UNITED METHODIST CHURCH 8 large capacity machines capable of washing large items and loads that you services, facials and massages. New hours. Walk-ins welcome. Convenient location 715-892-3020 www.JohnAndrew.com wouldn’t be able to wash at home. See ad on page 35 near the heart of Manitowish Waters. Gift certificates available. See ad page 9 2679 Margaret St, Mercer WI www.theanglerschoiceguideservice.com 715-476-2740 Creating the complete northern Wisconsin vacation MEYER FEED AND SEED SS SPORT STORE with a licensed and experienced fishing guide any 1792W Hwy 51 South, Mercer WI 5168N Hwy 51, Mercer, WI 54547 time of the year. No fish……No pay (excludes musky). 715-476-7663 715-476-2468 [email protected] Shore lunches available. Full day-$325 / Half day NON-PROFITS/FRIENDS OF Meyer Feed and Seed carries: Dog and cat food and treats, deer corn, deer Factory authorized Arctic Cat dealer-snowmobiles, ATV’s and UTV’s (new and pre- $235. Bait included. See ad page 21 apple, and deer mix, poultry feed, rabbit feed, bird feed, wild bird feed, black owned) parts, clothing, accessories, sales, and service. Marine Sales, Service and THE CHAMBER sunflower seed, horse feed and more. Unique bird houses and bird feeders, Accessories, Hewitt Roll-A-Dock and boat lifts, trailers, and swim rafts. We rent Aspirius Ironwood Hospital and Clinics, Inc Camp Jorn YMCA firewood, and more. snowmobiles, outboards and fishing boats. See ad on page 7 BOBBER DOWN GUIDE SERVICE Copper Peak Inc 4816N Little Pike Lake Rd, Mercer, WI 54547 Doug Shackelton MIDWEST ELECTRIC SWEETIE PINES 715-776-0140 www.bobberdownguideservice.com 2603 W Margaret St, Mercer WI 5234N Hwy 51, Mercer WI 54547 Providing expert fishing guide service on the Turtle Flambeau Flowage and Erv Keller 815-404-0541 715-476-2933 other area lakes. We specialize in walleye and smallmouth bass and have Fe University Inc Residential & Commercial Electrical Services; 24 Hour Emergency Service; Elec- Family owned and operated bakery inside the The Pine restaurant specializing in shore lunch options available too! Jeff “Bobber Down” Robl will provide Heritage Chapter – North Country Trail trical Service Upgrades; New construction & remodel; Champion Home stand-by German style cakes and cookies. 36 years in business. See ad page 5 you with a memorable experience. See ad page 23 Hometown Village Apartments generator dealer; We service all makes of Home stand-by Generators. Iron County Outdoor Recreation Enthusiasts (ICORE) Wisconsin Electrical Contractor #1338896. Master Electrician with over 25 years Iron County UW-Extension TAHOE LYNX GOLF COURSE DOC’S GUIDE SERVICE experience. Hours: M-F 7am-4pm. See ad page 26 Historic Ironwood Theatre 5195N Lake Tahoe Dr., Mercer WI 2250 Leisure Ln, Mercer WI MECCA Ski Club 715-476-0050 or 715-776-4588 www.tahoelynx.com 715-476-2305 www.docsguideservice.com Mercer Dusty Loons ATV Club NAPA AUTO PARTS Our 9 hole, par 35, golf course, opens when the snow melts and closes when Doc” (Mike Sabec) is an expert on the Turtle Flambeau Flowage, fishing Mercer Area Historical Society N5188 Harper St., Mercer, WI 54547 the snow flies. (7am-6pm). During the season we host 8 fundraiser scrambles between 150-200 days a year. Specializing in walleye, small mouth bass, Mercer Education Foundation 715-476-2229 Office, 715-892-0129 Cell, [email protected] that benefit the local organizations that sponsor them, to benefit the town of jumbo perch and crappie. You are sure to enjoy your day on the water with Mercer Lioness Club Full line of parts and supplies. Amsoil and Klotz dealer along with an excellent Mercer. Come out and enjoy the new tree chainsaw sculptures, there are three Doc as he is dedicated to your fishing success. stock of small engine and ATV parts. See ad on page 13 of them. Our par 35 course offers challenges for the beginning and expert golf- Mercer Lions Club ers. Come and try us out! See ad page 14 Mercer Loons LLC MERCER MUSKIES AND MORE GUIDE SERVICE LLC Mercer Public Library NORTHLAND BOAT RENTALS 5468N Sopko Rd, Mercer WI Mercer Senior Center, Inc 2250 Leisure Lane, Mercer WI TO THE NINES 608-852-0245 www.mercermuskiesandmore.com Mercer Sno-Goers Snowmobile Club 715-476-2305 www.northlandlodging.com 5970 County W, Manitowish Waters, WI 54545 608-852-0245 www.mercermuskiesandmore.com [email protected] Nicolet College Vacation boat rentals (715) 543-2699 www.ninesmw.com Fishing the waters of Iron and Vilas counties for musky, walleye and crappie, North Lakeland Discovery Center Stop in to enjoy a relaxing atmosphere while casually browsing our exquisite May through October. Two fully rigged comfortable boats and the finest fishing Northwoods Association of Realtors NORTHWOODS ACCENTS merchandise. Something for everyone from home furnishings, one-of-a-kind equipment available. Check out my website and give me a call to book a day with Northwoods Wildlife and Wetlands Club 5079N Hwy 51, Mercer WI gifts, candles, gourmet foods and much more. See ad page 9 the “Triple M” today. Let’s get a big one! Fully insured and licensed guide. 715-476-9154 www.northwoodsaccents.com Vic Ouimette We carry Wisconsin made products that speak to the Up North theme that Paw Shop of the Mercer School THE WAREHOUSE/TRUSTWORTHY HARDWARE TURTLE RIVER TRADING COMPANY so many customers prefer. Handcrafted log furniture for the inside and outside Run For a Vet Race 4772N Hwy 51, Mercer, WI 54547 5227N Hwy 51, Mercer, WI 54547 of your home. Symbol mattress dealer Best Craft Furniture and Denali Scholl Community Impact Group 715-476-2815 [email protected] 715-476-0123 www.turtlerivertrading.com Turtle Flambeau Flowage Association bedding available. Custom orders welcome. Bring in sketch, photo or idea Home amenities, sporting goods supply, hardware store. Also offering Carhart #1 Sport shop on Hwy 51, downtown Mercer. Fresh live Bait. Quality Tackle. Veterans Memorial Park of Mercer and we will bring it to life. Stop in and let us know what your home needs. clothing line, , fishing, hunting & winter apparel. As well as a Archery, Ammo, and Hunting Supplies. Professional Guide Service. Wisconsin Woods and Blooms Garden Club See ad page 25 Greenhouse in the summertime. Fishing & Hunting Licenses. See ad on page 7

32 MercerCC.com 2018 Visitor Guide 33 Moving on up?

Cheri’s Fabric to We love living here, so will you! Quilt Here is some information to help you get started. Mercer, Wisconsin 5244 US Hwy 51, P.O. Box 82, Mercer, WI 54547 Over 700 bolts of fabric, AREA NEWSPAPERS GARBAGE PICK UP SERVICE 13 types of thread, Creative Grids and hundreds of • Iron County Miner -216 Copper Street, Hurley WI 54534 • Waste Management (888) 960-0008 notions in the log cabin under the pines (715) 561-3405 •Advanced Disposal (715) 356-9089 Check website or call for current hours • FYI- PO Box 578, Boulder Junction, WI 54512 (715) 385-0394 • Eagle Waste (715) 477-0077 715-476-0111 • www. cherisfabrictoquilt.com • Ironwood Daily Globe-118E McLeod Ave, Ironwood, MI (906) 932-2211 • Lakeland Times- PO Box 790, Minocqua, WI 54548 (715) 356-5236 FIRE/AMBULANCE/POLICE FOR EMERGENCIES DIAL 911 MERCER POST OFFICE • Non-Emergency info on Fire and Ambulance Services (715) 476-2403 5245 Lakeview Ave, Mercer, WI 54547 (715) 476-0270 • Non-Emergency Iron County Police Department (715) 561-3800 Open M-F: 9:30AM-1PM and 2:30-4:00PM- Sat. 9-10AM EDUCATION- MERCER SCHOOL DISTRICT– K-12 MERCER SANITARY DISTRICT- Town Sewer and Water Award winning DPI “School of Recognition “ for the past 8 years. 5260N US Hwy 51, Mercer 5054 Hwy 51, Mercer, WI 54547 (715) 476-3575 2690 Margaret Street, Mercer WI 54547 (715) 476-2154 [City] [100 Anywhere St.] [123-456-7890] www.mercer.k12.wi.us - Current enrollment: 140 students. [100 Anywhere (715)St.] [123-456-7890] 476-3545 UTILITIES [In-Store] [100 Anywhere St.] [123-456-7890] Electricity Xcel Energy - (800) 895-1999 TOWN OF MERCER GOVERNMENT- (715) 476-2403 Melissa Sarver - Bank Manager Natural Gas- WE Energies -(800) 242-9137 2657W Railroad Street or PO Box 149, Mercer WI 54547 [City] [100 Anywhere St.] [123-456-7890] Telephone & Internet- Centurytel/Centurylink (800) 201-4099 Meetings held the 1st & 3rd Thursday of every month. Jama Johnson Boes - Relationship Banker *ATT & Verizon are the two cell carriers that work best in our area. www.townofmercer.com Associated Bank, N.A., is a Member FDIC GogebicRange.net (906) 842-3394 and Associated Banc-Corp. (5/13) 1824 Cable & Satellite TV HEALTH SERVICES • Mercer Cable TV (800) 236-0233 • Marshfield Clinic - 5110N US Hwy 51, Mercer ( 715) 476-2345 Propane See ad page 19 • Ritchie Lakeland Oil & Propane (715) 476-3245 • Nehring Dental Office - 5224N US Hwy 51, Mercer (715) 476-3432 • Hilgy’s LP (715) 352-4861 • Marshfield Clinic & Urgent Care, Woodruff, WI (715) 358-1000 • Krist Oil (800) 722-6691 • Howard Young Hospital, Woodruff, WI (715) 356-8000 • Midland ( 715) 682-5528 • Aspirus Grand View Hospital, Ironwood MI (906) 932-2525. See ad back cover MERCER RECYCLING & TRASH DISPOSAL Drop off site- 2553W County Rd. J, Mercer. Regular trash drop off BUSINESS PARK- Lots available on south end of the town. Contact the anytime using designated Waste Management bags purchased at Supervisor Jeff Stenberg at (715) 476-3684 for more information. Mercer BP, ICO Gas Stations, Snow’s Family Market, and the Mercer Town Hall. MERCER LIBRARY- 2648W Margaret Street, Mercer WI 54547 (715) 476-2366. Books, Computers, DVD, free WIFI, meeting space, free programs and more. www.mercer.wislib.org. See ad page 8

Eunica’s Beaver Lodge Bar, Casual Dining, motel, Sports TV’s Million Dollar View on Little Martha Lake We Welcome Snowmobiles, ATV’s, Bikers, Hunters, Fisherman 2.5 mi E on Hwy J. Left on Beaver Lodge Cir. ATV/Snowmo trail #10 Mercer, WI • 715-476-2004 www.beaverlodgemercerwi.com [email protected]

34 MercerCC.com 2018 Visitor Guide 35 Lodging Guide Dining & Tavern Directory

Lodging Options in Loon Town Dining & Tavern Options

Lake Number of Units Fireplace Food(F) Bar(B) Pets Year Round ATV/Snowmobile AccessAd Page # in Loon Town ATV/ Breakfast Lunch Dinner Bar Ad Page Snowmobile All Seasons Rental TFF 1 unit A/S Access Anchor Inn 715-952-2445 6 bdrm F/B . . A/S Anchor Inn Restaurant & Bar 715-952-2445 • • • A/S Angler’s Paradise at Yago’s Retreat 715-476-2097 TFF 1 cabin . . S 14 Around the Corner Pub 715-476-2472 • • • • 23 A/S Balsam Ridge Lodging 715-476-0042 TFF 2 cabins . . . A/S 23 Beaver’s Resort 715-476-3412 Lk of the Falls 5 cabins F/B . . S 35 Beaver’s Resort 715-476-3412 • • • 35 S Big Bear Family Cabins LLC 608-575-1343 Lt Martha 1 cabin/6bdrm 2 . A/S Big Pine Bay 815-343-1235 Weber Lake 1 cabin . . S 17 Cranberry Inn 715-476-3451 • • 17 A/S Cedar Cove Cabins 715-476-2511 TFF Butternut 5 cabins . . A 17 Dear Lodge 715-476-2549 • • S Cranberry Inn 715-476-3451 9 rooms F/B . . A/S 17 Cry of the Loon Resort LLP 715-476-2502 TFF Butternut 4 cabins . . A 11 Ding-a-Ling Supper Club 715-476-2270 • 12 A/S Days Inn 715-561-3500 70 rooms F . . A/S 25 Dixie’s Coffee House 715-543-2353 Deadhorse Lodge 715-544-5851 or 715-562-0287 TFF 7 cabins F/B . . A/S 35 • • • A/S Donner’s Bay Resort 715-476-2555 TFF Butternut 6 cabins F/B . A/S 11 Donner’s Bay Resort • • • 11 A/S Eunica’s Beaver Lodge Bar & Resort 715-476-2004 Lt Martha 18 rooms F/B . . . A/S 34 Flambeau Lodging 715-476-2549 TFF Trude Lk 8 cabins . . . A/S Eunica’s Beaver Lodge 715-476-2004 • • • 34 A/S Flambeau Vista Retreat LLC 715-476-4612 TFF 2 cabins . . . A/S Gateway Lodge & Resort 715-476-7878 • • • IFC A/S Gateway Lodge & Resort 715-476-7878 TFF 7 cabins/2apts F/B . . . A/S IFC Grandma Dorothy’s 608-322-0301 Echo 1 cabin/2-3bdr . . A/S Heart of the North Bar & Grill 715-476-3562 • • • 19 A/S Grand Portage Resort 262-227-9956 Grand Portage 4 cabins . . A/S Great Escape at Cedar Lodge 262-370-0018 TFF Butternut sleeps 40+ . . S Joe MIller’s Resort & Campground • • • 25 S Great Northern Hotel 715-476-2440 San Domingo 80 rooms F/B . . A/S IBC Johnny’s Bar & Grill 715-690-6407 • • • 26 A/S Hemlocks Retreat Mercer Lake 2 cabins . Horn’s Cabins Margaret Lake Resort 715-896-4434 Margaret Lk 2 cabins . A/S Lazy Ace Saloon 715-476-2257 • • • A/S Joe Miller’s Cottages 715-476-2505 TFF 5 cabins F/B . 25 The Lodge at Manitowish Waters 715-543-2024 18 rooms . . S 9 The Pines Restaurant & Beer Garden 715-476-2933 • • 5 A/S Lake Bastine Lodge Lake Bastine . . Rugger’s Landing 715-476-2530 • • 6 A/S Loon Lagoon RV Park & Campground 715-476-2466 Grand Portage 40 lots . . A Loon’s Nest Motel 715-476-2330 9 rooms/1 . . A/S Smokey’s 715-476-2220 • • 9 S cabin Musky Point Resort 715-476-2175 Lk of the Falls 2 cabins . . S 6 Subway 715-476-2197 • • • 19 A/S Northland Lodging TFF & other 20+ cabins . . . A/S area lakes Sunken Horse Saloon at Deadhorse Lodge 715-776- • • • 35 A/S Pine Forest Lodge 715-476-2241 Spider Lake 9 cabins B . . . A/S 26 0676 Pine Noel Resort 815-347-1213 Grand Portage 5 cabins . . A Tom’s Café 715-476-2433 • • • 38 A/S Randy’s Flowage View 715-252-3144 TFF 1 cabin . . . S 16 Rugger’s Landing 715-476-2530 Pike Lake 3 cabins F/B . A/S 6 Wolf’s Den Bar & Grill 715-476-2440 • • • A/S Turtle Chalet 715-476-2946 TFF 1 cabin . . A/S

36 MercerCC.com 2018 Visitor Guide 37 38 MercerCC.com 2018 Visitor Guide 39 Aspirus Ironwood Hospital