entertainment is the vast range of Home Theater Systems that instantaneously fills your living room with cinematic acoustics at the flick of a switch. The audio range is massive and comprises Portables, Micro and Mini Component Systems, right up to High-end Component Systems and a wide range of Camcorders, analogue and digital which include some semiprofessional models too. The range of related Accessories and Software include Battery Packs, Headphones, Microphones, Connectors, Cables and all that it takes to keep your entertainment in top gear. The Professional range, carries Professional Camcorders, Channel Mixers, Digital Projectors, Audiovisual, Public Address and Broadcast MARKET a market share in what could be aptly called Camcorders, Televisions, DVD players, Video equipment that can cover the dimensions of a Dedicated to the cause of ‘Service to the -- The Survival of the Fittest. JVC’s technological projectors, LCD and Plasma panels. studio, auditorium, broadcast station or any other Consumer,’ JVC has relied heavily on its superior expertise and the marketing ability and institution that necessitates such services. Of strength in Research and Development. The distribution strength of Oasis Enterprises fused HISTORY particular interest to professional broadcasting firm belief in the old adage, ‘Quality is never together to secure a large share of the consumer JVC was established in 1927, not as a Japanese is JVC’s revolutionary D-9 video format, widely an accident, but a result of hard work and electronics market, particularly grabbing the lion’s company, but as a Far East subsidiary of an recognized by the engineering community as dedication’ amply explains JVC’s commitment share in the digital camcorder American company - The Victor Talking Machine the blueprint for future digital broadcasting to customer satisfaction in over 75 years of its s e g m e n t , where Company ( which later went on to become RCA and the ideal choice for HDTV production and existence. The resultant excellence, is the product innovation, Victor) of Camden, New Jersey. broadcasting. of an uncompromising formula that factors quality and By 1930, Victor Talking Machine PROMOTION ‘Certification Of Acknowledgment’ from its happy perseverance, determination and innovation. performance are the prime Company of Japan had established RECENT DEVELOPMENTS JVC strongly believes in the various facets of human customers. JVC will continue its relentless pursuit The markets in the MENA (Middle-East and factors. an independent identity, the turning JVC’s enormous advantage in Research and society and in furtherance of such noble ideals, it of excellence and innovation and continue to set North Africa) region, particularly the point coming with the completion Development has led to the development of a supports different forums in music, entertainment, standards for others to follow. UAE are high consumption markets of a modern factory complex in wide range of new technologies that has served sports and culture. The globally renowned JVC for consumer products. Given the Yokohama for the as the industry’s engine in audio, video and Jazz Festival and the Tokyo Video Festival are two www.jvcuae.com high disposable income and strong manufacture of records multimedia entertainment. of the many annually sponsored events, that bear economies of member countries and phonographs. JVC’s Plasma Televisions, employ the D.I.S.T. testimony of JVC’s commitment to the cause. Things you didn’t know about in the region, JVC, besides quality, Soon establishing (Digital Image Scaling Technology) an advanced JVC’s association with world soccer is legendary, it lays huge emphasis on product a popular image digital signal processing technology that has been an ardent supporter of the Football World JVC availability, marketing and widespread in Software reproduces an image of remarkable quality, Cup, including being an official partner of the 2002 distribution. Dubai’s well earned manufacture and regardless of the quality of the original source. FIFA World Cup held jointly in Korea and Japan. JVC was established in 1927 as Victor Talking title as ‘ The Gateway to the Gulf marketing, JVC One exciting component of D.I.S.T. is Colour The support it extends to the Asian Badminton Machine Company, originally an American ‘ and its emergence as the trading expanded its Management. This revolutionary JVC technology, Championship is another example of its great company. By 1930 Victor Talking Machine hub of the region has served JVC recording business enables precise colour adjustments of only passion for sport. Company, Japan was already well established well to successfully launch many by setting up its selected colours in an image and delivers Combining forces with Oasis Enterprises, its with manufacturing facilities at Yokohama of its products. Once well received own studios and adjusted colour images with geometrical official partner in the UAE, JVC is conspicuously which is now the JVC headquarters. There, here, regional acceptance is a foregone recording various artists under contract. accuracy. Now there is also a range of new present on the radio, sponsoring diverse programs JVC originally manufactured Phonographs and conclusion. 1935 saw JVC making its foray into radio televisions that come with the Dynapix across popular channels. Records. Although, JVC Gulf at Jebel Ali in Dubai, the Consumer Home Entertainment commenced with a high-quality product line and in 1953, technology, powered by Digital Imaging Scaling regional headquarters that oversees operations in 1976 with JVC’s invention of the VHS the Japanese stations began their first television Technology (D.I.S.T.) these deliver 900 lines of BRAND VALUES The dog “Nipper” was the mascot for Victor in the MENA region was established in 1995, videocassette recorder - now a global standard. broadcast in the post world-war II era. JVC by horizontal resolution as compared to 625 lines Brand JVC pursues the policy of ‘Customer First’ Talking Machine Company. Nipper was an JVC ‘s association with Oasis Enterprises in Further building on this revolutionary technology, then already had television sets in the market by other televisions. The obvious result is a much with conscientious diligence. Guided by the principle intelligent fox terrier dog owned by Mark the UAE dates back two decades. Firming up a JVC surged ahead diversifying its expertise and in 1960 set up a separate colour television sharper, brilliant, flicker free picture with natural of zero tolerance in customer satisfaction, huge Barraud. After Barraud’s death, his brother distribution association in 1984, Oasis Enterprises in other fields that demand remarkable manufacturing facility to cater to the growing colour even in fast moving scenes. The results investments go into Research & Development to Francis Barraud, a famous painter, played a has progressively enhanced brand JVC in the competence. The Hi-Fi VHS system in 1983, HQ demands of the population. clearly stand out and are seen effortlessly. These give customers top drawer conveniences. record of Mark’s voice on a phonograph and UAE. Through cutting-edge marketing strategies, (High Quality) VHS system in 1985, the Super 1976 redefined home entertainment with JVC televisions additionally accept high-definition Consequently, these are the values in JVC let Nipper listen to it. So emotionally moved innovative promotional schemes and in-depth VHS format in 1987, D-VHS , Digital S now introducing the VHS format that has become (HD) signals and are ahead of their time as in that have led customers to associate the brand was Francis to see the puzzled and confused market penetration, Oasis has reached out to called D-9, along with the world’s smallest the global format for video entertainment. most parts of the world HD transmission is yet with quality, reliability, durability and excellence. expression on Nipper’s face as the dog cried satisfy consumer needs with quality products and lightest digital video camcorder in 1995 That success is history today with close to a to commence. Competitively priced they are Consumer trust in the brand, has only driven JVC to and listened, that he immediately sat down that comprise the JVC range. Most importantly, and the DVD Player in 1996 are some of the billion Video Decks from various manufactures now available in 34 and 29 inch televisions and reciprocate with even greater emphasis on research, and drew a picture of a dog listening to a delivering quality at prices that are pleasing to highlights of JVC’s milestones in video technology, worldwide employing the format. 42 inch Plasma Display Panels. to continuously offer the consumer products that phonograph and titled it ‘ His Master’s Voice.’ the pocket. a fitting tribute to the intelligent demands of Although JVC had its presence in the UAE High Definition (HD) cameras as a rule were surpass the common standards of excellence. Today, JVC enjoys an enviable market share in consumer need. The list does not end here and earlier, it entered into a formal association with huge, bulky and needed to be moved around Although in the forefront of innovation, JVC The VHS ( Home Video Standard ) format for the UAE. The association of JVC and Oasis will in all fairness its developments in audio and Oasis Enterprises in 1984, thereby cementing on castor mounted tripods within studios. Not researches and develops newer technologies home video entertainment that has become celebrate two decades of a fulfilling partnership multimedia deserve a mention. The world’s first a relationship that spans two decades. Building any more. JVC’s new HD cameras are now that maintain a compatibility with past generation the global standard for video format, was in the coming year. quartz-servo turntable in 1973, world’s first on a foundation laid twenty years ago with Oasis lightweight and reduced to almost one-tenth in models. Therefore, even with fast emerging invented by JVC in 1976. The first VHS Video metal-tape compatible cassette deck in 1978, the for the UAE, JVC has moved well into the 21st size. Easily portable like any other camcorder, technological advancements, customers can Cassette Recorder was JVC’s model HR-3300. ACHIEVEMENTS K2 Interface and CD-G (CD + Graphics) in 1989 century, proud of its long history of innovative they deliver images with dazzling clarity. relive the memories of older recordings which Today, there are close to one billion VCR’s Research and Development has always been and the Dolby 3D-Phonic technology in 1995 are technologies that have provided the platforms Technology, Development, Innovation, Quality can be played back on the latest models. Just worldwide, sold by various manufacturers, the keynote at JVC, it is this particular attribute just some of JVC’s inventions in related fields of for subsequent technologies in the industry. In and Performance are the primary attributes another example of customer satisfaction being of operating on this system. that has shaped its success leading it to become consumer entertainment. 1995 JVC Gulf was established in Jebel Ali, Dubai that has made winning a habit at JVC. Be it paramount importance at JVC. JVC stands not only for quality and excellence a major player in Now, JVC again is the first manufacturer of to oversee its operations in the Middle-East and the European Imaging & Sound Association JVC believed, that initially achieving leadership in electronics. Apart from the standards of the development a complete range of products that employ the North Africa region, a market that hold great (EISA) award or the T3 Magazine Gold award, was the true test of its technological superiority, but excellence it has set in the industry, JVC ‘s and production new trend-setting ‘Progressive Technology.’ This promise for the future. JVC has been awarded them all sustaining it over the years is a contribution to Arts, Science, Culture and of high-end method entails scanning lines down a screen repeatedly in various product Society is unparalleled. audio, video where the entire horizontal resolution of PRODUCT categories. and broadcast the picture is displayed in one vertical scan. JVC as a brand is globally perceived as a one- In 1978, it established the Victor Music College equipment, Unlike conventional interlace scanning, there stop electronic giant, both, for consumer to train professional singers, lyricists and song with associated are no fields or half frames. Progressive scan entertainment and professional electronics. The writers and provide cultural education. software and televisions immediately convert interlace consumer range is exhaustive with Televisions In 1984, The Takayanagi Foundation for Electronics accessories. scanned signals picked up from transmission in different sizes to suit every room in every Science and Technology was established. The The UAE to deliver outstanding image quality. A high home and comes in a wide range to choose foundation provides assistance for unique market has seen picture rate is needed to reproduce good and from analogue and digital. A good television research in the field of electronics and related many global flicker free movement portrayal, such as fast complements a good input source for in-house science. brands across a action scenes, for television applications this entertainment and JVC has all that it takes. broad spectrum technology enhances bandwidth and scanning A wide range of Video Decks, topped by some In 1988, The Institute of Rhytmique was of product rate, delivering a vertical definition that does not high-end models, Video CD and DVD Players founded to help children learn music through categories show the dither of image detail. JVC incorporates that combine high-tech with user-friendly a revolutionary method that integrates juvenile vying for this technology in wide range that comprises simplicity. The cream of this video-viewing psychology and brain physiology.

68 SUPERBRANDS entertainment is the vast range of Home Theater Systems that instantaneously fills your living room with cinematic acoustics at the flick of a switch. The audio range is massive and comprises Portables, Micro and Mini Component Systems, right up to High-end Component Systems and a wide range of Camcorders, analogue and digital which include some semiprofessional models too. The range of related Accessories and Software include Battery Packs, Headphones, Microphones, Connectors, Cables and all that it takes to keep your entertainment in top gear. The Professional range, carries Professional Camcorders, Channel Mixers, Digital Projectors, Audiovisual, Public Address and Broadcast MARKET a market share in what could be aptly called Camcorders, Televisions, DVD players, Video equipment that can cover the dimensions of a Dedicated to the cause of ‘Service to the -- The Survival of the Fittest. JVC’s technological projectors, LCD and Plasma panels. studio, auditorium, broadcast station or any other Consumer,’ JVC has relied heavily on its superior expertise and the marketing ability and institution that necessitates such services. Of strength in Research and Development. The distribution strength of Oasis Enterprises fused HISTORY particular interest to professional broadcasting firm belief in the old adage, ‘Quality is never together to secure a large share of the consumer JVC was established in 1927, not as a Japanese is JVC’s revolutionary D-9 video format, widely an accident, but a result of hard work and electronics market, particularly grabbing the lion’s company, but as a Far East subsidiary of an recognized by the engineering community as dedication’ amply explains JVC’s commitment share in the digital camcorder American company - The Victor Talking Machine the blueprint for future digital broadcasting to customer satisfaction in over 75 years of its s e g m e n t , where Company ( which later went on to become RCA and the ideal choice for HDTV production and existence. The resultant excellence, is the product innovation, Victor) of Camden, New Jersey. broadcasting. of an uncompromising formula that factors quality and By 1930, Victor Talking Machine PROMOTION ‘Certification Of Acknowledgment’ from its happy perseverance, determination and innovation. performance are the prime Company of Japan had established RECENT DEVELOPMENTS JVC strongly believes in the various facets of human customers. JVC will continue its relentless pursuit The markets in the MENA (Middle-East and factors. an independent identity, the turning JVC’s enormous advantage in Research and society and in furtherance of such noble ideals, it of excellence and innovation and continue to set North Africa) region, particularly the point coming with the completion Development has led to the development of a supports different forums in music, entertainment, standards for others to follow. UAE are high consumption markets of a modern factory complex in wide range of new technologies that has served sports and culture. The globally renowned JVC for consumer products. Given the Yokohama for the as the industry’s engine in audio, video and Jazz Festival and the Tokyo Video Festival are two www.jvcuae.com high disposable income and strong manufacture of records multimedia entertainment. of the many annually sponsored events, that bear economies of member countries and phonographs. JVC’s Plasma Televisions, employ the D.I.S.T. testimony of JVC’s commitment to the cause. Things you didn’t know about in the region, JVC, besides quality, Soon establishing (Digital Image Scaling Technology) an advanced JVC’s association with world soccer is legendary, it lays huge emphasis on product a popular image digital signal processing technology that has been an ardent supporter of the Football World JVC availability, marketing and widespread in Software reproduces an image of remarkable quality, Cup, including being an official partner of the 2002 distribution. Dubai’s well earned manufacture and regardless of the quality of the original source. FIFA World Cup held jointly in Korea and Japan. JVC was established in 1927 as Victor Talking title as ‘ The Gateway to the Gulf marketing, JVC One exciting component of D.I.S.T. is Colour The support it extends to the Asian Badminton Machine Company, originally an American ‘ and its emergence as the trading expanded its Management. This revolutionary JVC technology, Championship is another example of its great company. By 1930 Victor Talking Machine hub of the region has served JVC recording business enables precise colour adjustments of only passion for sport. Company, Japan was already well established well to successfully launch many by setting up its selected colours in an image and delivers Combining forces with Oasis Enterprises, its with manufacturing facilities at Yokohama of its products. Once well received own studios and adjusted colour images with geometrical official partner in the UAE, JVC is conspicuously which is now the JVC headquarters. There, here, regional acceptance is a foregone recording various artists under contract. accuracy. Now there is also a range of new present on the radio, sponsoring diverse programs JVC originally manufactured Phonographs and conclusion. 1935 saw JVC making its foray into radio televisions that come with the Dynapix across popular channels. Records. Although, JVC Gulf at Jebel Ali in Dubai, the Consumer Home Entertainment commenced with a high-quality product line and in 1953, technology, powered by Digital Imaging Scaling regional headquarters that oversees operations in 1976 with JVC’s invention of the VHS the Japanese stations began their first television Technology (D.I.S.T.) these deliver 900 lines of BRAND VALUES The dog “Nipper” was the mascot for Victor in the MENA region was established in 1995, videocassette recorder - now a global standard. broadcast in the post world-war II era. JVC by horizontal resolution as compared to 625 lines Brand JVC pursues the policy of ‘Customer First’ Talking Machine Company. Nipper was an JVC ‘s association with Oasis Enterprises in Further building on this revolutionary technology, then already had television sets in the market by other televisions. The obvious result is a much with conscientious diligence. Guided by the principle intelligent fox terrier dog owned by Mark the UAE dates back two decades. Firming up a JVC surged ahead diversifying its expertise and in 1960 set up a separate colour television sharper, brilliant, flicker free picture with natural of zero tolerance in customer satisfaction, huge Barraud. After Barraud’s death, his brother distribution association in 1984, Oasis Enterprises in other fields that demand remarkable manufacturing facility to cater to the growing colour even in fast moving scenes. The results investments go into Research & Development to Francis Barraud, a famous painter, played a has progressively enhanced brand JVC in the competence. The Hi-Fi VHS system in 1983, HQ demands of the population. clearly stand out and are seen effortlessly. These give customers top drawer conveniences. record of Mark’s voice on a phonograph and UAE. Through cutting-edge marketing strategies, (High Quality) VHS system in 1985, the Super 1976 redefined home entertainment with JVC televisions additionally accept high-definition Consequently, these are the values in JVC let Nipper listen to it. So emotionally moved innovative promotional schemes and in-depth VHS format in 1987, D-VHS , Digital S now introducing the VHS format that has become (HD) signals and are ahead of their time as in that have led customers to associate the brand was Francis to see the puzzled and confused market penetration, Oasis has reached out to called D-9, along with the world’s smallest the global format for video entertainment. most parts of the world HD transmission is yet with quality, reliability, durability and excellence. expression on Nipper’s face as the dog cried satisfy consumer needs with quality products and lightest digital video camcorder in 1995 That success is history today with close to a to commence. Competitively priced they are Consumer trust in the brand, has only driven JVC to and listened, that he immediately sat down that comprise the JVC range. Most importantly, and the DVD Player in 1996 are some of the billion Video Decks from various manufactures now available in 34 and 29 inch televisions and reciprocate with even greater emphasis on research, and drew a picture of a dog listening to a delivering quality at prices that are pleasing to highlights of JVC’s milestones in video technology, worldwide employing the format. 42 inch Plasma Display Panels. to continuously offer the consumer products that phonograph and titled it ‘ His Master’s Voice.’ the pocket. a fitting tribute to the intelligent demands of Although JVC had its presence in the UAE High Definition (HD) cameras as a rule were surpass the common standards of excellence. Today, JVC enjoys an enviable market share in consumer need. The list does not end here and earlier, it entered into a formal association with huge, bulky and needed to be moved around Although in the forefront of innovation, JVC The VHS ( Home Video Standard ) format for the UAE. The association of JVC and Oasis will in all fairness its developments in audio and Oasis Enterprises in 1984, thereby cementing on castor mounted tripods within studios. Not researches and develops newer technologies home video entertainment that has become celebrate two decades of a fulfilling partnership multimedia deserve a mention. The world’s first a relationship that spans two decades. Building any more. JVC’s new HD cameras are now that maintain a compatibility with past generation the global standard for video format, was in the coming year. quartz-servo turntable in 1973, world’s first on a foundation laid twenty years ago with Oasis lightweight and reduced to almost one-tenth in models. Therefore, even with fast emerging invented by JVC in 1976. The first VHS Video metal-tape compatible cassette deck in 1978, the for the UAE, JVC has moved well into the 21st size. Easily portable like any other camcorder, technological advancements, customers can Cassette Recorder was JVC’s model HR-3300. ACHIEVEMENTS K2 Interface and CD-G (CD + Graphics) in 1989 century, proud of its long history of innovative they deliver images with dazzling clarity. relive the memories of older recordings which Today, there are close to one billion VCR’s Research and Development has always been and the Dolby 3D-Phonic technology in 1995 are technologies that have provided the platforms Technology, Development, Innovation, Quality can be played back on the latest models. Just worldwide, sold by various manufacturers, the keynote at JVC, it is this particular attribute just some of JVC’s inventions in related fields of for subsequent technologies in the industry. In and Performance are the primary attributes another example of customer satisfaction being of operating on this system. that has shaped its success leading it to become consumer entertainment. 1995 JVC Gulf was established in Jebel Ali, Dubai that has made winning a habit at JVC. Be it paramount importance at JVC. JVC stands not only for quality and excellence a major player in Now, JVC again is the first manufacturer of to oversee its operations in the Middle-East and the European Imaging & Sound Association JVC believed, that initially achieving leadership in electronics. Apart from the standards of the development a complete range of products that employ the North Africa region, a market that hold great (EISA) award or the T3 Magazine Gold award, was the true test of its technological superiority, but excellence it has set in the industry, JVC ‘s and production new trend-setting ‘Progressive Technology.’ This promise for the future. JVC has been awarded them all sustaining it over the years is a contribution to Arts, Science, Culture and of high-end method entails scanning lines down a screen repeatedly in various product Society is unparalleled. audio, video where the entire horizontal resolution of PRODUCT categories. and broadcast the picture is displayed in one vertical scan. JVC as a brand is globally perceived as a one- In 1978, it established the Victor Music College equipment, Unlike conventional interlace scanning, there stop electronic giant, both, for consumer to train professional singers, lyricists and song with associated are no fields or half frames. Progressive scan entertainment and professional electronics. The writers and provide cultural education. software and televisions immediately convert interlace consumer range is exhaustive with Televisions In 1984, The Takayanagi Foundation for Electronics accessories. scanned signals picked up from transmission in different sizes to suit every room in every Science and Technology was established. The The UAE to deliver outstanding image quality. A high home and comes in a wide range to choose foundation provides assistance for unique market has seen picture rate is needed to reproduce good and from analogue and digital. A good television research in the field of electronics and related many global flicker free movement portrayal, such as fast complements a good input source for in-house science. brands across a action scenes, for television applications this entertainment and JVC has all that it takes. broad spectrum technology enhances bandwidth and scanning A wide range of Video Decks, topped by some In 1988, The Institute of Rhytmique was of product rate, delivering a vertical definition that does not high-end models, Video CD and DVD Players founded to help children learn music through categories show the dither of image detail. JVC incorporates that combine high-tech with user-friendly a revolutionary method that integrates juvenile vying for this technology in wide range that comprises simplicity. The cream of this video-viewing psychology and brain physiology.

68 SUPERBRANDS