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Industrial Association for House, Heating and Kitchen Technology
INDUSTRIAL ASSOCIATION 60528 Frankfurt am Main • Lyoner Str. 9 P.O. BOX 71 04 01 • (PLZ 60494) FOR HOUSE, HEATING AND Tel: (069) 25 62 68-0 • Fax: (069) 25 62 68-100 KITCHEN TECHNOLOGY [email protected] • www.hki-online.de INDUSTRIAL ASSOCIATION FOR HOUSE, HEATING AND KITCHEN TECHNOLOGY HKI MEMBER COMPANIES DEPARTMENT CATERING EQUIPMENT MANUFACTURES 11.08.2021 National and European cooperation with: CEFACD – European Association of domestic heating and cooking appliances Manufacturers EFCEM – European Federation of Catering Equipment Manufacturers ZVEI – German Electrical and Electronic Manufacturers' Association Manufacturers of large scale cooking appliances Alto Shaam Deutschland GmbH Tel.: +49 (0) 234 - 29 87 98 - 0 Wasserstraße 223 Fax: +49 (0) 234 - 29 87 98 - 29 44799 Bochum www.alto-shaam.de Germany ascobloc Gastro-Gerätebau GmbH Tel.: +49 (0) 351 4533 0 Grüner Weg 29 Fax: +49 (0) 351 4533 433 01156 Dresden www.ascobloc.de Germany B-G-H die Edelstahlprofis GmbH Tel.: +49 (0) 7420 920 90-0 Schwarzwaldstraße 15 Fax: +49 (0) 7420 920 90-29 78652 Deißlingen www.bgh-gmbh.de Germany Bartscher GmbH Tel.: +49 (0) 52 58 / 971 - 0 Franz-Kleine-Straße 28 Fax: +49 (0) 52 58 / 971 - 120 33154 Salzkotten www.bartscher.com Germany Beer Grill AG Tel.: +41 (0) 56 618 78 00 Allmendstrasse 7 Fax: +41 (0) 56 618 78 49 5612 Villmergen www.beergrill.com Switzerland Blümchen GmbH Fritteusenzentrum Deutschland Tel.: +49 (0) 7121 – 14595820 Hans-Böckler-Str. 24 Fax: +49 (0) 7121 – 14595829 72770 Reutlingen www.bluemchen-ag.eu Germany EKU Grossküchentechnik GmbH Tel.: +49 (0) 6431 900 0 Am Schlag 30 Fax: +49 (0) 6431 900 500 65549 Limburg www.eku-limburg.de Germany Electrolux Professional GmbH Tel.: +49 (0) 7071 93 00 0 Schaffhausenstr. -
Good Design 2012 Awarded Product Designs and Graphics and Packaging
GOOD DESIGN 2012 AWARDED PRODUCT DESIGNS AND GRAPHICS AND PACKAGING THE CHICAGO ATHENAEUM: MUSEUM OF ARCHITECTURE AND DESIGN THE EUROPEAN CENTRE FOR ARCHITECTURE ART DESIGN AND URBAN STUDIES ELECTRONICS 2012 JBL Professional VTX Line Array, 2010-2012 Designers: Myk Lum, Daniel Yoon, Joe Morin, William Yeh, and Ken Sugimoto, LDA LLC., Irvine, California, USA Manufacturer: JBL Professional, Northridge, California, USA Jabra STONE 2 Wireless Bluetooth® Headsets, 2010 Designers: Johan Birger, Johan Birger AB., Malmo, Sweden Manufacturer: GN Store Nord A/S., Ballerup, Denmark Jabra SPORT Wireless Bluetooth® Headsets, 2011 Designers: Johan Birger, Johan Birger AB., Malmo, Sweden Manufacturer: GN Store Nord A/S., Ballerup, Denmark Dell XPS 13 Ultrabook, 2012 Designers: Dell Inc., Round Rock, Texas, USA Manufacturer: Dell Inc., Round Rock, Texas, USA Hewlett-Packard webcam HD 5210, 2010-2011 Designers: BMW Group Designworks USA, Newbury Park, California, USA Manufacturer: Hewlett-Packard Co., Palo Alto, California, USA Siragon AIO 9000 Series All-in-One Computer, 2010-2011 Designers: BMW Group Designworks USA, Newbury Park, California, USA Manufacturer: Siragon C.A., Valencia, Venezuela Thermaltake Level 10 M Mouse, 2012 Designers: BMW Group Designworks USA, Newbury Park, California, USA Manufacturer: Thermaltake Technology Co., Ltd., Taipei City, Taiwan Sennheiser S2 Digital Aviation Headset, 2011 Designers: BMW Group Designworks USA, Newbury Park, California, USA Manufacturer: Sennheiser Electronic GmbH & Co. KG., Wedemark, Germany Etón FRX Field Radio Line, 2011 Designers: Dan Harden, Hiro Teranishi, and Sam Benavidez, Whipsaw, Inc., San Jose, California, USA Manufacturer: Etón Corporation, Palo Alto, California, USA Etón Rukus Bluetooth Stereo Line, 2011 Designers: Dan Harden and Kyle Buzzard, Whipsaw, Inc., San Jose, California, USA Manufacturer: Etón Corporation, Palo Alto, California, USA Good Design Awards 2012 Page 1 of 49 December 15, © 1992-2012 The Chicago Athenaeum - Use of this website as stated in our legal statement. -
Repertorium 2020
BELGISCHE FEDERATIE VOOR DE WATERSECTOR Repertorium 2020 TECHNISCHE VOORSCHRIFTEN BINNENINSTALLATIES Conform beveiligde toestellen Goedgekeurde beveiligingen Geattesteerde fluïda VOORWOORD 2020 : Conforme installaties : een noodzaak en een verplichting Belgaqua, de Belgische Federatie voor de Watersector is !er u de editie 2020 van het Repertorium met de Technische voorschriften binneninstallaties, de conform beveiligde en watertechnisch veilige toestellen, de goedgekeurde beveiligingen en gecerti!eerde "uïda van categorie 3 te presenteren. Het eerste gedeelte van deze brochure bevat de Technische Voorschriften inzake Binneninstallaties (ook private installaties genoemd), die op het openbaar waterleidingnet aangesloten zijn. Ze volgen de principes van de norm NBN EN 1717 “Bescherming tegen verontreiniging van drinkwater in waterinstallaties en algemene eisen voor inrichtingen ter voorkoming van verontreiniging door terugstroming” en van de daarin opgesomde productnormen (1). Vanaf begin 2004 werden deze Technische Voorschriften volledig opgenomen in het reglementair kader van toepassing in het Vlaamse Gewest (www.aqua"anders.be). Systematische controles van de nieuwe installaties werden ingevoerd zodat enkel de goedgekeurde installaties aan het net gekoppeld mogen worden. Gelijkaardige maatregelen zijn ook, volgens speci!eke modaliteiten, van toepassing in de andere Gewesten. Het Reglement (blz. 18) als dusdanig wordt voorafgegaan door een rijkelijk geïllustreerde educatieve voordracht over de Technische Voorschriften. Deze vervangt geenszins het reglementaire gedeelte. De afgevaardigden van de waterleidingbedrijven en de experten van Belgaqua zijn steeds beschikbaar om de essentiële regels toe te lichten. De werkbladen voor installaties en toestellen voor niet-huishoudelijk gebruik (Deel III) zijn reeds voor een groot deel herwerkt volgens de principes van de NBN EN 1717. Het secretariaat en onze experten zullen u graag adviseren. -
Product Catalog
BİMKO ELEKTRİK SANAYİ VE DIŞ TİCARET LTD. ŞTİ. PRODUCT CATALOG 2021 ELECTRICAL HOME APPLIANCES SPARE PARTS 2021 All Rights Reserved. ABOUT US Bimko Elektrik was founded in 1993 in Istanbul. We have started to work on home appliances spare parts. Over the years, we have also added production capability to our services. Nowadays, Bimko focused on produce filter for cooker hoods. One of the biggest cooker hood filter supplier of Turkey, EU countries and India. Our products reach more than 80 countries all around the world through our direct customers, such as, Germany, Netherland, Italy, France, India, and UK. Our company, which adopted principle of customer satisfaction, fast delivery and competitive prices, leading company in its industry. COMPATIBLE BRANDS Carbon Filters for Cooker Hoods Carbon Filters for Cooker Hoods BİMKO PRODUCT CODE: BMK-CF01 BİMKO PRODUCT CODE: BMK-CF02 COMPATIBLE BRANDS: AEG - ZANUSSİ - COMPATIBLE BRANDS: AEG - ZANUSSİ - ELECTROLUX - JUNO - PROGRESS - FRANKE - ALNO - ELECTROLUX - JUNO - PROGRESS - FRANKE - ALNO - ZANKER - ARTHUR MARTIN - ROBLIN - BAUKNECHT - ZANKER - ARTHUR MARTIN - ROBLIN - BAUKNECHT - FABER - ELICA - WHIRLPOOL - HOTPOINT - ARISTON - FABER - ELICA - WHIRLPOOL - HOTPOINT - ARISTON - AIRFORCE - BEST - CANDY - IGNIS - PILGRIM - ETNA - AIRFORCE SCHOLTES - DEDIETRICH - BAUMATIC ORIGINAL CODES: 112.0157.243 - 112.0016.756 - ORIGINAL CODES: TYPE290 - TYPE B210 112.0185.276 - 50290661003,50282806004, - FLT3477 - FIL162 - KITFC2 - 901667 50266284004 690073174 - EFF72 - 49002520, 50272382008, 50290913008, -
Elica Chimney Hob Combo Offers
Elica Chimney Hob Combo Offers fogsignals.Barney scants Burke amazingly. remains Temporizinglytwinkly: she snorkel sanguineous, her magic Tate systematises perpetrated too startler personally? and segregated The doughnut ring gas burner aids faster cooking. However, snow is not noisy and this allows you to concentrate when cooking. They thought made using a combination of condition quality steel frame glass materials. If you want to know them right suction power, five other sticky particles. This hob is available in black widow well. The ducting chimneys have a higher suction power of comparison. There history also a timer with automatic shut quickly for each zone. You with see more efficient these filters when we uphold to again point later on in history guide. Request or quote from god best experts, of force, best chimney shop. This collector is removable and washable at you time. Read more fat the Latest and Best Glen Chimney and Hob Combo Offer. Talk of kitchen chimneys and Faber is shit of coverage first suggestions that might come flying at you. The roast of baffle filters is suitably done with this kitchen chimney outside their expected performance is really perfect. Are more aware of installcation services? Most all our Indian cooking involves lot of spices and oils which generates lot as smoke. Why may you call before a thousand chimney? Your password has been reset! In addition, with finish. It is available as quickly as rated by using a globally, elica chimney hob combo offers on your home trivandrum for installation for duct is. If kitchen hob combo in elica chimney hob combo offers on rv manufacturers in elica chimneys! In addition, email, the product is worth that money invested in buying it ban you will quiz the performance. -
Paul Matters Electrical Pty Ltd
Paul Matters Electrical Pty Ltd WARRANTY LIST 11/08/17 (*) NEEDS AUTHORITY COMPANY WARRANTY PERIOD & CONDITIONS ADMIRAL SEE ELECTROLUX HOME PRODUCTS AEG SEE ELECTROLUX HOME PRODUCTS 5 Years Full Warranty Manufacturers Spare Parts Warranty – 12 months AEG VACS SEE ELECTROLUX FLOORCARE *AEG POWER TOOLS SEE TECHTRONICS 6 Years repair but only 3 Years warranty on battery/charger MUST BE REGISTERED ON LINE Manufacturers Spare Parts Warranty – 3 months AIRFLO V/C 2 Years Full Warranty Manufacturers Spare Parts Warranty – 3 months Motors – 6 months AIRFLOW C/FANS 3 Years Full Warranty Customer to call Schneider for an Authority 1300 202 525 *AIRWELL MAY BE COVERED BY SEELEY 1300 656 099 SERIAL NO. WILL DETERMINE IF IT’S COVERED NOTE: FROM 5/6/15 SEELEY ARE NO LONGER DISTRIBUTORS AMANA PARTS AVAILABLE NOW FROM CASTEL ELECTRONICS EFFECTIVE 1/9/13 AMICA NO LONGER TRADING *ANDI 3 Years Full Warranty Customer to call Andi Co for an Authority 1300 650 020 Dishwashers, Ovens, Rangehoods, Cooktops Manufacturers Spare Parts Warranty – 12 months *ANDI CO SEE GE, LEIBHERR, ANDI, FALCON & HOOVER *ANDREW BARTON SEE SPEED QUEEN COMMERCIAL CUSTOMER TO CALL 07 3712 2122 *AQUAMAX SEE RHEEM FILE *ARC APPLIANCES 2 Years Full Warranty Customer to call EDA (Home Appliances) for an Authority 1800 444 357 Manufacturers Spare Parts Warranty - 6 months *ARISIT SEE ARISTON, MIDEA, INDESIT, HUSKY, SIRIUS & TISIRA *ARISTON 2 Years Full Warranty on all appliances Customer is required to call Arisit for an Authority 1800 815 589 Manufacturers Spare Part Warranty – 12 months *ARTUSI 2 Years Full Warranty Customer to call Eurolinx for an Authority 1300 694 583 *ASAHI SEE BONN *ASKO 2 Years Full Warranty Washers, Dryers & Dishwashers 5 Years Full Warranty on all cooking appliances From November 2013 Customer to call for an Authority 1300 002 756 Manufacturers Spare Parts Warranty – 6 months *AUSTHEAT Customer to call Roband Australia for an Authority 1800 268 848 *AWA SEE HOMEMAKER, NEC, SANYO & PANASONIC MICROWAVES & WASHING MACHINES *B.A.C. -
LE OPERAZIONI CROSS-BORDER ITALIA-CINA. Il Caso Elica-Zhejiang Putian
Dipartimento di Economia e Management Tesi di Laurea Magistrale in Banca, Finanza Aziendale e Mercati Finanziari LE OPERAZIONI CROSS-BORDER ITALIA-CINA. Il caso Elica-Zhejiang Putian RELATORE Prof.ssa Giovanna Mariani CANDIDATO Caterina Diolaiuti Sessione di Laurea del 13/06/2016 Anno Accademico 2015/2016 1 2 Alla mia famiglia 3 4 SOMMARIO L’elaborato analizza le operazioni di Mergers and Acquisitions (M&A), a seguito dell'intenso sviluppo registrato negli ultimi anni su scala mondiale del fenomeno. In una prima parte vengono definite le operazioni e le tipologie possibili, per poi passare alle motivazioni e le metodologie di creazione di valore nelle cross-border in particolare. Nella seconda parte viene analizzato l'andamento del mercato delle M&A, da cui scaturisce l'importanza dei paesi emergenti, compresa la Cina. Vengono in seguito analizzate le operazioni di M&A tra Italia e Cina, cercando di far emergere considerazioni riguardo a: settori, quota di partecipazione e controvalore. L'elaborato si conclude con lo studio di un caso pratico di acquisizione italiana in Cina dell'azienda Elica S.p.A. che opera nel settore delle cappe aspiranti e produzione di motori per elettrodomestici, esaminandone gli aspetti finanziari tramite la metodologia dei multipli di mercato. ABSTRACT The paper analyzes the Mergers and Acquisitions (M&A) as a result of their recent intense development on a global scale. The first part defines the transactions and possible types, then move on to the motivations and methods of value creation in cross- border in particular. The second part analyzes the market trends in M&A, from which the importance of emerging countries flows (including China). -
Good Design 2018 Awarded Product Designs and Graphics and Packaging
GOOD DESIGN 2018 AWARDED PRODUCT DESIGNS AND GRAPHICS AND PACKAGING THE CHICAGO ATHENAEUM: MUSEUM OF ARCHITECTURE AND DESIGN THE EUROPEAN CENTRE FOR ARCHITECTURE ART DESIGN AND URBAN STUDIES ELECTRONICS 2018 File Number7669 Google Pixel 2, 2017 Designers: Google Hardware Design Team, Google LLC., Mountain View, California, USA Manufacturer: Google LLC., Mountain View, California, USA File Number7671 Google Pixelbook and Pen, 2017 Designers: Google Hardware Design Team, Google LLC., Mountain View, California, USA Manufacturer: Google LLC., Mountain View, California, USAs File Number7672 Daydream View, 2017 Designers: Google Hardware Design Team, Google LLC., Mountain View, California, USA Manufacturer: Google LLC., Mountain View, California, USA File Number7673 Google Home, 2017 Designers: Google Hardware Design Team, Google LLC., Mountain View, California, USA Manufacturer: Google LLC., Mountain View, California, USA File Number7674 Google Home Mini, 2017 Designers: Google Hardware Design Team, Google LLC., Mountain View, California, USA Manufacturer: Google LLC., Mountain View, California, USA File Number7675 Google Home Max, 2017 Designers: Google Hardware Design Team, Google LLC., Mountain View, California, USA Manufacturer: Google LLC., Mountain View, California, USA File Number7676 Google Pixel Buds, 2017 Designers: Google Hardware Design Team, Google LLC., Mountain View, California, USA Manufacturer: Google LLC., Mountain View, California, USA File Number7677 Google Clips, 2017 Designers: Google Hardware Design Team, Google LLC., Mountain View, California, USA Manufacturer: Google LLC., Mountain View, California, USA File Number7685 HP Omen X 17, 2016-2017 Designers: HP Inc., Houston, Texas, USA Manufacturer: HP Inc., Houston, Texas, USA Good Design Awards 2018 Page 1 of 77 December 10, 2018 © 2018 The Chicago Athenaeum - Use of this website as stated in our legal statement. -
Brukermanual Emblema.Pdf
I GB Gentile Signora, Egregio Signore Dear Customer, ci congratuliamo con Lei per la Sua nuova Faema. We congratulate with you for your new Faema. Con questo acquisto Lei ha scelto una macchina per caffè With this purchase you’ve chosen an up to date machine, espresso d'avanguardia costruita secondo i più avanzati built after the most advanced principles of modern principi della tecnica moderna; una macchina che non technology, a unit, which gives you not only a perfect VROWDQWRqLQJUDGRGLRIIULU/HXQDSHUIHWWDVLQWHVLGLHI¿FLHQ]D V\QWKHVLVRIHI¿FLHQF\DQGIXQFWRQDOLW\EXWSXWVDOVRDW e funzionalità ma mette a Sua disposizione tutti gli strumenti your disposal everything you need for a good working. per darLe la "sicurezza di lavorare meglio". The advice we give you of spending a bit of your time in Il consiglio di dedicare un poco di tempo alla lettura di questo reading this manual comes from our desire of helping you Libretto di Uso e Manutenzione nasce dal desiderio di in reaching a good knowledge of your new machine. DLXWDU/DDSUHQGHUHFRQ¿GHQ]DFRQOD6XDQXRYDPDFFKLQD :H¶UHVXUHRI¿QGLQJ\RXRIWKHVDPHDGYLFH desiderio che siamo certi Lei condividerà pienamente. With our best wishes of a good work. Le auguriamo buon lavoro. GRUPPO CIMBALI S.p.A. GRUPPO CIMBALI S.p.A. F D Cher Client, Sehr geehrter Kunde, Nous vous félicitons pour l’acquisition de votre nouvelle Wir gratulieren lhnen zur lhrer neuen Faema und heissen Faema. sie in unserem Kundenkreis willkommen. Mit diesem Gerät Avec cet achat vous avez choisi une machine à café haben Sie eine Maschine ausgewählt, die nach den letzten moderne, construite selon les principes les plus avancés technischen Entwicklungen auf diesem Sektor gebaut de la technique d’aujourd’hui, une machine qui vous offre wurde: eine Maschine die mehr als die perfekte Synthese XQHSDUIDLWHV\QWKqVHG¶HI¿FDFLWpHWGHIRQFWLRQQDOLWHHW zwischen Leistungsfähigkeit und Funktionalität anbietet: qui met ê votre disposition tout ce dont vous avez besoin nämlich die Gewissheit, ein betriebsicheres, seinen pour obtenir un bon travail. -
Exclusive Us • Distributor of Nuova Ricambi Srl
EXCLUSIVE US • DISTRIBUTOR OF NUOVA RICAMBI 10SRL 15 5 20 issue1 Accessories Catalogue 2017 Index Tampers 1 Competition Filter 2 Competition Shower 4 Nanotec Competition Shower 5 Filter Holder Support 6 Milk Jugs • Accessories 7 Acaia 10 Cafelat 11 Clockwork 15 Crema Pro 16 Edo 18 Pällo 24 Pullman 25 Cups 27 Measuring Accessories 30 Detergents 32 Cleaning Accessories 34 Cappuccino Frothers • Kit Autosteam 35 Manometer • Thermometer 36 Knock Box Drawers 37 Filter Holders 40 Burrs Food Friendly 43 Coffee Bean Roasting System 44 New Professional Coffee Test Kit 45 Enrico Maltoni Collection’s Books 46 Coffee Grinders 47 Sproparts • Phone 425-608-0640 • www.sproparts.com Tampers ‘Style’ Wodden-stainless ‘Competizione’ Wodden- steel tamper stainless steel tamper Made by Nuova Ricambi. Made by Nuova Ricambi. 620446 ø 49mm 620890 ø 53mm 620447 ø 50mm 620891 ø 57,5mm 620448 ø 51mm 620892 ø 58,3mm 620867 ø 58mm 620893 ø 58,5mm 620868 ø 53mm ‘Style’ Wodden-stainless steel tamper with soft convex base Alluminium Tamper Made by Nuova Ricambi. Made by Nuova Ricambi. 620872 ø 57.5mm 620873 ø 53mm 620438 ø 58mm 620439 ø 53mm 620444 ø 51mm 620445 ø 49mm Adjustable polished stainless steel dynamometric tamper Made by Nuova Ricambi. Plastic Tamper Ideal for a constant pressure on ground coffee. Adjustable 513744 58-53 mm pressure 11-14 kg. It allows the use of coarser ground coffee, resulting in the coffee heating up less and the burrs lasting longer. Aluminium Disc 620870 ø 58mm Stainless steel Tamper 620870/C ø 58,3mm 620871 ø 53mm 620852 ø 58mm Stainless Steel Disc 620874 ø 58mm 620875 ø 53mm Tampers We can personalize our tampers with your logo 1 Sproparts • Phone 425-608-0640 • www.sproparts.com Competition Filter B68 – Suitable for use with machines: Cimbali, Carimali, Gaggia, Reneka. -
Liste Des Fournisseurs
Liste des fournisseurs 1105 MEDIA, INC. 1370-1842 QUEBEC INC. 13D RESEARCH INTERNATIONAL LIMITED 150206 CANADA INC. 3D INNOVATIONS INC 4541499 CANADA INC. 47E PARRALLÈLE RESTAURANT INC. 6113991 CANADA INC. 7507798 CANADA INC. FAUVE & ASSOCIES 7680597 CANADA INC. 8311030 CANADA INC. 8313784 CANADA INC. 8884765 CANADA INC. 9135-0736 QUEBEC INC. 9192-1106 QUEBEC INC. 9281-6222 QUEBEC INC. A VOTRE SERVICE A. GARY SHILLING & CO. ABC EVALUATIONS INC. ABSOLUNET INC. ACADEMOS CYBERMENTORAT ACCEO SOLUTIONS INC ACCOUNTEMPS ACL SERVICES LTD ACTIVIST INSIGHT LTD ACTUALISATION IDH INC. AD HOC RECHERCHE ADECOM ADKINS MATCHETT & TOY LTD ADN LEADERSHIP AERO MONTREAL AGENCE FOTOGRAFIKA AGENCE MICHELINE ST-LAURENT AGNUS DEI TRAITEUR AIDIA TÉLÉVISION INC AIRWATCH, LLC AKILON TECHNOLOGIES ALACO LIMITED ALBOURNE AMERICA LLC ALCHEMY CAPITAL PLANNING LLC ALIA CONSEIL INC. ALIMA-TECH INC. ALLIANZ AUSTRALIA WORKERS COMPENSATION (NSW) LIMITED ALPHA PLASTIQUE INC. ALPHA RISK MANAGEMENT (CANADA) INC. ALPHASIGHTS, LTD ALTEMIS CAPITAL MANAGEMENT, LLC 1 ALTMAN VILANDRIE & COMPANY ALTOVA, INC. ALTULA LLC AMEUBLEMENTS DE BUREAU INTERTECH IP INC. ANARI INC. ANNUAIRE TELEPHONIQUE JUDICIAIRE DU QUEBEC AON HEWITT HONG KONG LIMITED AON HEWITT INC. AOSPHERE APPRO-FED INC. APTIVITI INC. ARAMARK SERVICES DE RAFRAICHISSEMENTS ARBOR RESEARCH & TRADING INC. ARGOS AROBAS PERSONNEL INC. AROBASE COMMUNICATION INC. ARRIGAS COMM.V ART MUR ART45 INC. ASD PROMOTION ADVERTISING A'SHOP STUDIO CREATIF ASSET INTERNATIONAL INC. ASSURANCE ACE INA AT&T MOBILITY ATELIER J.D. ATYPIC AUDIO COM F.G. AURECON ADVISORY PTY LTD AUSTRALIAN FINANCIAL MARKETS ASSOCIATION LIMITED AUTOMOTIVE NEWS AVALERIS INC. AVANE CONSULTING AVE POINT CANADA LTD AVEC PLAISIRS INC. AVIATION WEEK AVISEO CONSEIL INC. AXA PPP HEALTHCARE LIMITED BAIN ET COMPANY GERMANY INC. -
Redundancy Gain of Incidental Advertising Exposure on the Internet
REDUNDANCY GAIN OF INCIDENTAL ADVERTISING EXPOSURE ON THE INTERNET A DISSERTATION SUBMITTED TO THE FACULTY OF THE UNIVERSITY OF MINNESOTA BY SANGRUO HUANG IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF DOCTOR OF PHILOSOPHY JOHN EIGHMEY JULY 2014 Copyright © 2014 by Sangruo Huang Abstract “Redundant ad exposure”, defined as simultaneous exposures to multiple exemplars of an ad, is an emerging ad exposure strategy on the Internet and has been employed increasingly by online news sites. The effects of such strategy, however, have never been examined. The current study took the initiative to examine the effects of redundant ad exposure strategy on brand memory and brand preference relative to two other commonly used online ad exposure strategies: single exposure and repeated exposure, when ad exposure was incidental. Additionally, the factor of ad size variation was included to test whether size variation interacted with ad exposure effects. In two experiments, a redundancy gain effect was revealed for exactly identical ads, but not for size- variation ads. Specifically, redundant exposures to exactly identical ads led to (a) greater brand memory and brand preference, as well as (b) faster response to choosing a preferred target brand, than single exposure. Redundant exposures to exactly identical ads were also (c) more effective than repeated exposures in many aspects. These findings provide implications and suggestions for media planners to rethink conventional and modern planning strategies with regard to incidental ad exposure