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Real Estate News REAL ESTATE NEWS 2021 Media Kit We Are the #1 News Resource for the Real Estate Industry The Real Deal is the premier real estate news outlet in the US, reaching millions of professionals daily through digital, print, social media and events. Readers turn to us for breaking news, market intelligence, custom research, proprietary rankings, deal analysis, profiles, trends and more. (Source: Quantcast 2019). Competitive set includes Inman News, Crain’s, Bisnow and Commercial Observer. 2 The Publication of Record for the Industry “Everyone’s always “The Real Deal is exactly sending me articles “One of the first things that, the real deal. from The Real Deal. I do every day is check We make it a mandatory All my buddies, the news on TRD. I can read for our brokers. everything they keep up-to-date on my It’s our Wall Street announce.” industry without having Journal.” to jump to multiple sites.” ALEX RODRIGUEZ PAM LIEBMAN FORMER YANKEES PLAYER, CELEBRITY DAVID LICHTENSTEIN CEO & PRESIDENT, INVESTOR &FOUNDER, A-ROD CORP FOUNDER & CEO, LIGHTSTONE GROUP CORCORAN GROUP “For every person who “The Real Deal is the “Anything that happens is in the real estate first thing I read in the in The Real Deal, every industry, The Real Deal morning. It is truly the broker, every developer is a must-read. only source of everything and every lender sees it. If not, they are at a happening in the real For people in the disadvantage.” estate business.” business, it’s must-see reading.” DON PEEBLES HOWARD LORBER FOUNDER, CHAIRMAN & CEO, EXECUTIVE CHAIRMAN, RYAN SERHANT PEEBLES CORPORATION DOUGLAS ELLIMAN FOUNDER, THE SERHANT TEAM “I look forward to my daily email from The Real Deal where I am able to stay up to “The Real Deal “The Real Deal is the date with all the latest is the authority broker’s bible on the real estate happenings... when it comes state of the market.” No one does a better job.” to real estate.” NIKKI FIELD MAYI DE LA VEGA SENIOR GLOBAL FOUNDER & CEO, ONE SOTHEBY’S STEPHEN SIEGEL REAL ESTATE ADVISOR, INTERNATIONAL REALTY GLOBAL CHAIRMAN, CBRE SOTHEBY’S INTERNATIONAL REALTY 3 The Wealthiest Audience 60% 40% On The Internet MALE FEMALE TheRealDeal.com has the wealthiest audience of all media websites in the U.S., with more discretionary 70% buying and decision-making power than our competition Ages 25-54 30% HHI $150K+ (Data Source: Google Analytics and Quantcast) 4 The Real Audience 2% 2% 4% Architectu RE Tech Insurance We reach real estate professionals 4% Law across the industry in different re 5% sectors and at every level. Other COMPANIES THAT SUBSCRIBE TO US INCLUDE: 8% Construction & Development 49% Residential RE 12% rcial RE Comme 14% Financial Services & Banking 5 Reaching Millions of Real Estate Professionals Across Every Platform DIGITAL SOCIAL NEWSLETTERS PRINT EVENTS 5M 2.4M 400K+ 300K 1.7M 150K 40K+ Monthly Unique Followers Subscribers Opens Readers Attendees visitors visitors per issue (Source: Google Analytics) (Source: Hootsuite) (Source: Sailthru) (Source: Mitchell’s) (Source: Bizzabo) EARNED JOURNALISM AWARDS FROM TOP ORGANIZATIONS SUCH AS NAREE (NATIONAL ASSOCIATION OF REAL ESTATE EDITORS), 50+ NEWSWOMAN’S CLUB OF NY, NYSSCPA (THE NEW YORK STATE SOCIETY OF CPAS) AND DEADLINE CLUB 6 Cross-Platform Marketing Opportunities PRINT DIGITAL MEDIA EMAILS VIDEO RANKINGS CONTENT SOCIAL EVENTS 7 DIGITAL TheRealDeal.com MONTHLY SITE STATS: 2.4M+ Unique visitors 5M+ Total visitors 10M+ Page views 60% Mobile visits MONTHLY DEMOGRAPHICS: 60% Male 40% Female 70% Ages 25-54 30% Earn over $150K per year 8 DIGITAL Display & High-Impact Media Display units are offered both direct and BILLBOARD Reach a highly engaged audience and drive SUPER BILLBOARD programmatic on desktop and mobile 970 x 250 PX awareness through targeted and high-impact units. 1920 x 400 PX MEDIUM RECTANGLE Geotargeting and contextual targeting also available. 300 x 250 PX Half-page portrait also available 300 x 600 PX MOBILE INTERMISSION 1242 x 2124 PX 9 DIGITAL Programmatic Media The Real Deal’s programmatic offering gives partners access to our audience at scale, with guaranteed rates and premium placements. Inventory available via the top platforms such as GAM, AppNexus, Index Exchange, Rubicon and OpenX. Desktop Mobile: Standard display units 300 x 250 300 x 250 available on desktop and mobile on homepage 970 x 250 320 x 100 and all article pages: 300 x 600 320 x 50 10 DIGITAL Sponsored content on our site gets your brand story and message in front of millions of real estate professionals. TRD’s content solutions offers your brand Content Solutions a powerful platform to distribute your branded or co-created custom content, reaching the internet’s most affluent audience, natively. Client Supplied Content Custom Created Content with Utilize the full power of TheRealDeal.com to seamlessly distribute Your brand and TRD collaborate to create and seamlessly your brand’s supplied content throughout our native editorial distribute content throughout our native editorial environment environment inclusive of email, social and homepage placements. inclusive of email, social, banners and homepage placements. CO-BRANDED BILLBOARD AD SOCIAL MEDIA NEWSLETTER POSTS INTEGRATION SPONSORED CONTENT CUSTOM VIDEO 11 VIDEO Pre-Roll & Editorial Sponsorships TRD offers a variety of video-centric opportunities that will place your brand directly in front of millions of viewers. OPPORTUNITIES INCLUDE: • Sponsorships of editorial series such as The REinterview, Quarantine Cribs, TRD Talks LIVE and more • Brand video distribution across TRD’s social channels • On-site pre-roll video directly on the home page • Outstream video 12 PRINT The National Issue MARKETS: NEW YORK CITY • LOS ANGELES • SOUTH FLORIDA CHICAGO • WESTCHESTER • LONG ISLAND NEW JERSEY • THE HAMPTONS • CONNECTICUT The monthly issue covering all the news fit for print, from coast to coast The Real Deal’s National issue has all the 150K Readers same hard-hitting journalism and industry per issue insights real estate professionals count on for their local regions - with a national twist. PAGES SPECS WITH BLEED TEXT SAFETY AREA Two-page spread 21” x 14.5” 21.25” x 14.75” 20.75” x 14.25” Full-page 10.5” x 14.5” 10.75” x 14.75” 10.25” x 14.25” Half-page vertical 4.625” x 13.125” N/A N/A Half-page horizontal 9.5” x 6.75” N/A N/A Spreads must be supplied as 2 separate PDFs, left- and right-hand pages. (See full-page specs for details.) 13 PRINT The National Issue Editorial Calendar JANUARY 2021 JULY 2021 2020’s milestones and top deals Top developers ARTWORK DEADLINE: JANUARY 13TH ARTWORK DEADLINE: JULY 14TH FEBRUARY 2021 AUGUST 2021 + DATA BOOK Luxury toys, homes, hobbies and vacation Biggest residential brokerages getaways of real estate titans ARTWORK DEADLINE: FEBRUARY 12TH ARTWORK DEADLINE: AUGUST 13TH MARCH 2021 SEPTEMBER 2021 Leading investment sales brokers/firms Top lenders (residential and commercial) ARTWORK DEADLINE: MARCH 12TH ARTWORK DEADLINE: SEPTEMBER 13TH APRIL 2021 OCTOBER 2021 Top residential brokers Top real estate law firms ARTWORK DEADLINE: APRIL 13TH Property management: state of the sector TH MAY 2021 ARTWORK DEADLINE: OCTOBER 12 The most active general contractors NOVEMBER 2021 ARTWORK DEADLINE: MAY 12TH Accounting firms: state of the sector TH JUNE 2021 ARTWORK DEADLINE: NOVEMBER 12 Top office brokers/firms DECEMBER 2021 ARTWORK DEADLINE: JUNE 14TH Top retail brokers ARTWORK DEADLINE: DECEMBER 13TH 14 PRINT The National Data Book Distributed with our February issue, TRD’s highly anticipated annual round-up of the real estate industry’s data and statistics for commercial, residential, and new developments is expanding to cover key markets across the country — a first for independent RE media. Two-page spread Full-page Half-page horizontal PAGES TRIM SIZE WITH BLEED Two-page spread 18” x 10.75” 18.25” x 11” Full-page 9” x 10.75” 9.25” x 11” Half-page horizontal 7.5” x 4.5” N/A Spreads must be supplied as 2 separate PDFs, left- and right-hand pages. (See full-page specs for details.) 15 EMAIL SIGN UP FOR OUR NEWSLETTERS HERE Newsletters & Dedicated Our core audience of real estate professionals rely on our newsletters for the most up-to-date information on the market. Sponsorships give partners unique access 300K+ to directly share their message with this audience. Subscribers OUR NEWSLETTERS INCLUDE: THE DAILY Round-up of topics and news for NYC, South Florida, Los Angeles and Chicago Curated stories for our national, Hamptons THE WEEKLY and New York Tri-State areas THE DAILY DIRT Subscriber-exclusive featuring a fresh story FUTURE CITY Weekly lowdown on all things proptech THE RESIDENTIAL Weekly digest of the need-to-know trends in ROUND-UP residential real estate THE COMMERCIAL Weekly digest of the biggest closings and most CATCH-UP important insights in commercial real estate 16 SOCIAL MEDIA Integration Opportunities Ever fluid and informational,TRD ’s social channels offer brands a wide array of integration opportunities directly within their newsfeeds, leveraging an editorially driven style of visual storytelling. 125K+ 136K+ 60K+ Facebook followers Instagram followers LinkedIn followers 82K+ 6K+ 400K+ Followers Twitter followers YouTube followers 17 EVENTS Virtual & Hybrid MIAMI 40K+ SHOWCASE The Real Deal’s hybrid and virtual events convene Attendees professionals across all areas of expertise, Annually October 21st, 2021 levels and geography to explore the Mara Wynwood, ever-changing landscape of real estate. Miami OPPORTUNITIES INCLUDE: • Speaker and content integration • Lead generation • Panel sponsorships FUTURE NYC • Exhibitor spaces CITY 2021 SHOWCASE • White label events th • Experiential activations February 21st - 23rd May 5 , 2021 Baha Mar, Metropolitan Bahamas Pavilion, SEE OUR EVENTS New York CALENDAR HERE 18 Let’s Connect. REAL ESTATE NEWS [email protected] 19.
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