Copyrighted Material
Index A Ape Mountain, 112 accelerometer, 28–29 app developers. See also indie developers; Aft ermath, 185 soft ware programmers Ahonen, Tomi T., 166, 167 commercial suicide, 170 Air-O-Matic, 172–174 failed, 4 Alice for the iPad, 37–39 as identity, 170 Alice in New York, 166, 167 initial fervor, 27 Android joining up as, 170 Angry Birds for, 145 as rivals, 172–176 developers, 177 as superstars, 171–172 test case, 147 app development Angry Birds. See also Rovio cost of, 35, 166, 191 for Android users, 145 as gold rush, 5–6, 37–41 Angry Birds Rio, 142 App Store animated TV series idea, 143 Appillionaire alliance, 199 Apple attention, 140 approval system, 32 broadcast content work, 144 barrier to entry, 98 character evolution, 138 birth of, 25–28 compelling nature of, 135 challenges, 6–7 concept, 139 competition, 78–79 diffi cult birth reality, 145 confusion about, 11 as easy to learn, 142 control, 6 famous users of, 134–135 corporations edging into, 187 as a fl op, 140 developer sign-in process, 170 fl ying animal history, 139–142 download/profi t growth, 31 focused approach, 142–143 dreams ending in catastrophe, 168 gameplay statistics, 134 easy money fallacy, 40–41 as global hit, 134–135 as future vision of retail, 198–199 Halloween edition, 143 gold rush, 4–5, 37–41, 186–187 as highly addictive, 138–139 groups attracted by, 170 infl uence on global politics, 134 growing pains, 32 initial reception, 140 launch date, 26 levels, 141 as meritocracy, 199 lite version, 141 in mobile phone scene, 25 merchandizing craze, 144 model, 187 phenomena,
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