Distimo Report

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REPORT

July 2010

Apple App Store, BlackBerry App World, Google Android Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace

New and noteworthy

This report covers the Apple App Store for iPad and iPhone (with specific focus on in-app purchases), as well as BlackBerry App World (Worldwide), Google Android Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace for Mobile for June 2010 in the United States. The major findings are:

»» The percentage of applications with in-app purchases is significantly higher in the Apple App Store for iPad (10%) than in the Apple App Store for iPhone (2%). The Games and Social Networking categories in both stores have the highest proportion of applications with in-app purchases available.

»» The most successful free applications that monetized using in-app purchases this month in the Apple App Store for iPhone are MobiTV (MobiTV), ESPN 2010 FIFA World Cup (ESPN) and Tap Fish (BayView Labs).

»» The most successful paid applications that monetized using in-app purchases this month in the Apple App Store for iPhone are Guitar Hero (Activision Publishing, Inc.), TomTom U.S.A. (TomTom International BV) and Call of Duty: World at War: Zombies II (Activision Publishing, Inc.).

»» Mirroring the Distimo report covering May 2010, Pages and iBooks, published by Apple Inc, are again the number one paid and free applications on the Apple App Store for iPad, respectively.

»» Three out of the ten most popular applications in the Apple App Store for iPhone were published by Electronic Arts.

»» Quickoffice Connect Mobile Suite for iPad entered the top 10 highest ranked paid applications chart in the 6th position. It was the top grossing application in the Apple App Store for iPad after Pages by Apple Inc.

»» Nine out of the ten most popular paid applications on the Apple App Store for iPhone are Games, however only two out of the ten most popular free applications are Games. In the Nokia Ovi Store, seven out of ten of the most popular paid applications are Games, while only three out of ten of the most popular free applications are Games.

About Distimo Distimo is an innovative app store analytics company built to solve the challenges created by a widely fragmented app store marketplace filled with equally fragmented information and statistics. Distimo Report provides in-depth reports for companies interested in the mobile application ecosystem providing valuable insight into important trends happening within application stores. Distimo Monitor offers mobile developers a free analytics tool to monitor their own and competitive applications across all app stores, without any adjustments needed to their application’s code.

Distimo is a privately held company based in The Netherlands. Learn more: www.distimo.com

The percentage of applications with in-app purchases is significantly higher in the Apple App Store for iPad (10%) than in the Apple App Store for iPhone (2%). The Games and Social Networking categories in both stores have the highest proportion of applications with in-app purchases available. The higher percentage of applications with in-app purchases in the Apple App Store for iPad may be caused by the fact that this store became available after in-app purchases were introduced, while in-app purchases were not available when the Apple App Store for iPhone was introduced. More importantly, another reason to consider is that the iPad may currently be used more as a media consumption device than the iPhone with magazines such as Sports Illustrated and WIRED magazine selling their content as in-app purchases.

Please note that the number of applications available for the Apple App Store for iPad is significantly lower than for the Apple App Store for iPhone, which may also influence results.

The top grossing free applications with in-app purchases in the Apple App Store for The top grossing paid applications with in-app purchases in the Apple App Store for iPhone are displayed above. All five applications spent more than 20 days in the top iPhone are displayed above. All five applications spent more than 20 days in the top 100 in June 2010. The most successful free application that monetized using in-app 100 in June 2010. The most successful paid application that monetized using both the purchases is MobiTV, which enables users to watch on-demand and live TV. The initial purchase of the application and in-app purchase is Guitar Hero. The application application is free and users can upgrade to the subscription version at $9.99 for the costs $2.99 including six free songs, and most in-app purchases are available for first month. ESPN 2010 FIFA World Cup, the second most successful free application $1.99 (3-song pack). TomTom U.S.A. is the second most successful paid application with in-app purchases, offers users exclusive features at $7.99 including live radio with in-app purchases. The application costs $49.99, with real-time traffic updates streams of all World Cup matches. available as an in-app purchase for $19.99 (12 months).

Please note that while the percentage of ranks between 1 and 10 of ESPN 2010 FIFA World Cup is higher than MobiTV’s, MobiTV is still considered most successful because it has been ranked number one for 10 days compared to 3 for ESPN 2010 FIFA World Cup). Also, since the Top Grossing lists consist of free and paid applications and applications with in-app purchases, not all five top grossing free applications with in-app purchases have been ranked among the 10 top grossing applications.

Highest ranked paid applications - Apple App Store for iPad (US, June 2010) Highest ranked free applications - Apple App Store for iPad (US, June 2010) Rank Application Publisher Category Price Rank Application Publisher Category 1 Pages Apple Inc. Productivity $9.99 1 iBooks Apple Inc. Books 2 Pulse News Reader Alphonso Labs Inc. News $3.99 2 Netflix Netflix, Inc. Entertainment 3 GoodReader for iPad Good.iWare Ltd. Productivity $0.99 3 WebMD for iPad WebMD Healthcare & Fit- 4 Craigslist Pro for iPad IOCo Lifestyle $0.99 ness 5 PERFECT Web Ingenious Cre- Productivity $2.99 4 The Weather Channel The Weather Chan- Weather Browser for iPad - ations Max for iPad nel Interactive EXTRAORDINARY 5 Google Earth Google Travel Browser w/ REAL- Tabs, TOUCH Scroll 6 USA TODAY for iPad USA TODAY News 6 Quickoffice Connect Quickoffice, Inc. Business $9.99 7 HD Brick Breaker Free Storybird Games Mobile Suite for iPad 8 The Betty Crocker® Cook- General Mills Inc. Lifestyle 7 Color Splash for iPad Pocket Pixels Inc. Photography $1.99 book for iPad 8 Numbers Apple Inc. Productivity $9.99 9 Jumbo Calculator Christopher Weems Productivity 9 Keynote Apple Inc. Productivity $9.99 10 ABC Player ABC Digital Entertainment 10 Pinball HD OOO Gameprom Games $2.99

Highest ranked paid applications - Apple App Store for iPhone (US, June ‘10) Highest ranked free applications - Apple App Store for iPhone (US, June 2010) Rank App Publisher Category Price Rank Application Publisher Category 1 Angry Birds Clickgamer.com Games $0.99 1 Air Horn (Free!) simpaddico llc Entertainment 2 Doodle Jump - BE Lima Sky Games $0.99 2 ESPN 2010 FIFA World ESPN Sports WARNED: Insanely Cup Addictive! 3 Apple Store Apple Inc. Lifestyle 3 Fruit Ninja Halfbrick Studios Games $0.99 4 Mirror in your pocket for Balina Life Utilities 4 BATTLESHIP Electronic Arts Games $2.99 FREE 5 FIFA World Cup™ Electronic Arts Games $4.99 5 Are you left-brained or Movisol Lifestyle right-brained? 6 FatBooth PiVi & Co Entertainment $0.99 6 iBooks Apple Inc. Books 7 TETRIS® Electronic Arts Games $4.99 7 Rollercoaster Extreme Dare Digital Ltd Games 8 Pocket God Bolt Creative Entertain- $0.99 ment, Games 8 GodFinger ngmoco, Inc. Games 9 Skee-Ball Freeverse, Inc. Games $0.99 9 Test of Life Movisol Entertainment 10 Guitar Hero Activision Publish- Games $2.99 10 Vuvuzela 2010 maal4.nl Entertainment ing, Inc.

Highest ranked paid applications - BlackBerry App World (Worldwide, June ‘10) Highest ranked free applications - BlackBerry App World (Worldwide, June ‘10) Rank Application Publisher Category Price Rank Application Publisher Category 1 ANIMATED LIGHT- Mobstar Media Ltd Themes $2.99 1 Pandora Pandora Media, Inc. Music & Audio NING THEME HALF 2 Poynt Multiplied Media Maps & Navigation PRICE Corporation 2 Love Football Love MMMOOO Themes $2.99 3 BlackBerry Messenger Research In Motion IM & Social Net- KAKA Animated Limited working Edition 4 FREE Sea Storm Ani- Mobstar Media Ltd Themes 3 Juicy Girl Theme Motek Americas Themes $3.99 mated Theme Inc. 5 ScoreMobile for Black- Score Media Ven- Sports & Recreation 4 Ultra Today Plus - MMMOOO Productivity $4.99 Berry tures Display all today plus without hovering on 6 Facebook Research In Motion IM & Social Net- Limited working 5 Upgrade your DreamTheme Themes $3.99 homescreen to Sky2 7 crunchSMS crunchSMS IM & Social Net- LiveScreen working 6 MemoryBooster - S4BB Limited Utilities $4.99 8 Call Control Blacklist Lite Kedlin Company Utilities RAM Optimizer LLC 7 Butterfly - ON SALE BerryGoodThemes Themes $3.99 9 WeatherEye The Weather Weather Network 8 BeBuzz - LED Colors Bellshare GmbH Entertainment $5.99 and Audible Remind- 10 QuickPull Free Steelthorn Software Utilities ers 9 Carbon Fiber Theme Motek Americas Themes $3.99 Inc. 10 Tranquil Garden Magmic Themes $5.99

Highest ranked paid applications - Google Android Market (US, June 2010) Highest ranked free applications - Google Android Market (US, June 2010) Rank Application Publisher Category Price Rank Application Publisher Category 1 Beautiful Widgets LevelUp Studio News & $1.82 1 Google Maps Google Inc. Travel Weather 2 Pandora Radio Pandora Multimedia 2 ROM Manager ClockworkMod Tools $3.99 (Premium) 3 Facebook for Android Facebook Social 3 MyBackup Pro rerware.com Tools $4.99 4 T-Mobile My Account T-Mobile USA Tools 4 SetCPU for Root MichaelHuang Tools $1.99 5 The Weather Channel The Weather Channel News & Weather Users 6 Google Sky Map Google Inc. Reference 5 PicSay Pro - Photo Shinycore Multimedia $3.65 7 Twitter Twitter, Inc. Social Editor 8 Advanced Task Killer ReChild Productivity 6 Weather & Toggle Android Apps News & $1.99 Widget Weather 9 Movies Flixster Inc. Entertainment 7 ServiceTIME TPC Solutions, LLC Productivity $1.49 10 MySpace Mobile MySpace Mobile Social 8 Advanced Task Arron La Tools $0.99 Please note that application prices in Google Android Market are denoted in the Manager seller’s home currency and are converted using the monthly average exchange rate. 9 Power Manager Full X-Phone Software, Inc. Tools $0.99 10 iSyncr for PC JRTStudio Multimedia $2.99

Please note that application prices in Google Android Market are denoted in the seller’s home currency and are converted using the monthly average exchange rate.

Highest ranked paid games - Google Android Market (US, June 2010) Highest ranked free games - Google Android Market (US, June 2010) Rank App Publisher Category Price Rank Application Publisher Category 1 Robo Defense Lupis Labs Software Arcade & $2.99 1 Solitaire Ken Magic Cards & Casino Action 2 Jewels MHGames Brain & Puzzle 2 Armored Strike Requiem Software Arcade & $3.99 3 Toss It Boolba Labs LLC Casual Online Labs, Inc Action 4 Robo Defense FREE Lupis Labs Software Arcade & Action 3 SNesoid (SNES yongzh Arcade & $3.99 Emulator) Action 5 Sudoku Free genina.com Brain & Puzzle 4 GameBoid (GBA yongzh Arcade & $3.99 6 Labyrinth Lite Illusion Labs Arcade & Action Emulator) Action 7 Paper Toss Backflip Studios Inc. Casual 5 Fishin' 2 Go (FULL) CyxB Arcade & $2.25 Action 8 Chess for Android Aart Bik Brain & Puzzle 6 Radiant Hexage.net Arcade & $2.21 9 Real BlackJack genina.com Cards & Casino Action 10 WordSearch Unlimited Free JiuzhangTech Ltd Brain & Puzzle 7 Nesoid (NES emula- yongzh Arcade & $3.98 tor) Action Please note that application prices in Google Android Market are denoted in the seller’s home currency and are converted using the monthly average exchange rate. 8 Math Workout Workout Games Brain & $4.35 Puzzle 9 Speedx 3D HyperBees Ltd. Arcade & $1.46 Action 10 Farm Frenzy HeroCraft Ltd Arcade & $4.42 Action

Please note that application prices in Google Android Market are denoted in the seller’s home currency and are converted using the monthly average exchange rate.

Highest ranked paid applications - Nokia Ovi Store (US, June 2010) Highest ranked free applications - Nokia Ovi Store (US, June 2010) Rank Application Publisher Category Price Rank Application Publisher Category 1 ToonWarz Polarbit Games $2.99 1 ZumZum innerActive Games 2 Armageddon Polarbit Games $2.99 2 TuneWiki - Lyrics with Music TuneWiki Music Squadron 3 The Flashlight + SOS picoBrothers Entertainment 3 ShoppingList 2.1 Kilut Oy Utilities $0.99 4 Opera Mini Web browser Opera browser Utilities 4 Hip Hop All Star I-play Games $0.99 5 Netflix Queue Manager Netflix Entertainment 5 Wave Blazer Polarbit Games $2.99 6 High Speed 3D Free HeroCraft Games 6 UNO™ Gameloft SA Games $2.99 7 Dictionary & Translation Pro Lunagames Reference 7 Animated Theme, MMMOOO Themes $2.99 Street Fever 8 Earth by Pizero PiZero Design Themes 8 Dream Day Wedding I-play Games $0.99 9 Solitaire Touch Offscreen Games 9 Sonic Unleashed™ Gameloft SA Games $2.99 10 YouTube YouTube Entertainment, Social Networks 10 Quickoffice 6 Mobile Quickofffice Business $14.99 Suite

Highest ranked paid applications - Palm App Catalog (US, June 2010) Highest ranked free applications - Palm App Catalog (US, June 2010) Rank Application Publisher Category Price Rank Application Publisher Category 1 mCraig - Mobile Craigslist SplashData Inc Lifestyle $1.99 1 Facebook Palm, Inc. Social Networking Browser 2 Fall-E Karge Software Games 2 World Cup 2010 Thomas Haus- Sports $2.00 tein 3 Pandora Radio Pandora Music 3 YouView Visual Voicemail Syntactix LLC Productivity & $3.99 4 Mazer Chofter.com Games Client Utilities 5 Photo Effects Rusty Apps Photography 4 Tweed Pivotal Labs, Inc. Social Network- $2.99 6 RadioTime RadioTime Inc Music ing 7 Bubbles! free bytesequencing.com Games 5 Wallpaper Switcharoo OrbSix Software Productivity & $2.99 Utilities 8 Audio Blaster Paschar LLC Entertainment 6 Timepiece ZeroPointSoft- Productivity & $0.99 9 Translator MojoJungle Travel ware Utilities 10 The Weather Channel The Weather Channel Weather 7 TRANSFORMERS G1: Glu Mobile Games $6.99 AWAKENING 8 Rockus Sound Machine Rockus Studios, Health & Fitness $1.99 LLC 9 Reboxed Semicolon Apps Entertainment $2.99 10 TweetMe - A Fun New Catalyst Media Social Network- $2.50 Twitter app Studios ing

Highest ranked paid applications - Windows Marketplace (US, June 2010) Highest ranked free applications - Windows Marketplace (US, June 2010) Rank App Publisher Category Price Rank Application Publisher Category 1 Meon Manbolo Games $2.99 1 Microsoft My Phone Microsoft Corporation Tools 2 SPB Mobile Shell SPB Software Tools $29.99 2 Facebook for Windows Microsoft Corporation Social Networks Inc. Mobile 3 Scrub Trinket Software Communication $0.99 3 AP Mobile The Associated Press News & Weather 4 WMWifiRouter Morose Media Tools $22.99 4 Windows Live para el Microsoft Corporation Communication B.V. Windows Phone 5 Reboot Quantum Con- Tools $0.99 5 Meon Lite Manbolo Games cepts 6 Mobile Manager for Netflix Microsoft Corporation Entertainment 6 TouchTwit Philipp Zschoche Social Networks $2.99 7 WeatherBug WeatherBug News & Weather 7 Asphalt 4: Elite Racing GAMELOFT SA Games $4.99 8 SPB Time DEMO SPB Software Inc. Productivity HD 9 Skyfire Mobile Browser SKYFIRE LABS, INC. Tools 8 Spider-Man: Toxic City GAMELOFT SA Games $4.99 HD 10 SPB Mobile Shell DEMO SPB Software Inc. Tools 9 No Calls Trinket Software Communication $0.99 10 Easy Bible RVA ET Labs Books $4.99

Distimo custom reports

Aside from this free monthly report, Distimo produces custom reports capable of providing specific mobile application store analytics that are relevant to your company. Custom reports are currently available for any country worldwide for the Apple App Store for iPhone and iPad, BlackBerry App World, Google Android Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace for Mobile. Additional application stores will be available in the coming months. To get a better idea of the type of data and metrics that Distimo can provide, please visit our Report product page at www.distimo.com/report.

Contact

For sales enquiries, please contact Remco van den Elzen, VP Business Development at [email protected] or call +31 64 497 8773. For press enquiries please contact Mindy M. Hull at [email protected] or call +31 62 504 7680 (EU) or +1 415 889 9977 (USA).

About Distimo

Distimo is an innovative app store analytics company built to solve the challenges created by a widely fragmented app store marketplace filled with equally fragmented information and statistics. Distimo Report provides in-depth reports for companies interested in the mobile application ecosystem providing valuable insight into important trends happening within application stores. Distimo Monitor offers mobile developers a free analytics tool to monitor their own and competitive applications across all app stores, without any adjustment needed to their application’s code.

Distimo is a privately held company based in The Netherlands. Learn more: http://www.distimo.com.

Disclaimer

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