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The Dark Side of Fandom: Competi- Tion, Authenticity, and Fanfiction By The Dark Side of Fandom: Competi- dom makes it unclear who is “authentically” par- tion, Authenticity, and Fanfction taking in the fandom culture. Camille Bacon-Smith by Kenzie R. Hanna seeks to unravel this confusion by defning terms. For Bacon-Smith, there is an umbrella term; for Kenzie Hanna is a Biology and English major from Des example, “‘Star Trek fandom’ refers to fans of that Moines, Iowa who wrote this essay for the “Beyond source product, regardless of the activity in which Fake” class taught by Nick LoLordo. the fan participates” (Bacon-Smith 22). However, because there are so many activities to participate In modern culture, fandoms—communities or in, Bacon-Smith claims that ethnographers should subcultures of “fans”—are widespread in enter- use the term “interest group,” which categoriz- tainment, sports, and media. For example, many es fans through “a combination of the preferred Star Trek enthusiasts actually speak the Klingon genre, delivery channel or source product … and language, which enables fans from around the activity” (Bacon-Smith 23). In application, interest world to develop relationships through Klingon groups connect fans based on their methods of par- communication that would be impossible without ticipation within the fandom, such as cosplayers, the fandom (Klingon Language Institute). Despite gamers, moviegoers, and so forth. Although Ba- these ideals of a unifed fan base, however, fan- con-Smith specifcally states that the term “interest doms are often places of division and controversy, group” does not belong to the fandom community especially due to the complexities of each fandom, itself when it defnes its fandom limits, fans still making it diffcult to even defne the word “fan.” use this mindset unconsciously to judge them- Unfortunately, this ambiguity causes fandoms to be selves and other fans. Thus, Bacon-Smith seeks to clearer about defning who is not a fan than who is. unite fans by categorizing them into groups that John Fiske argues that fans “discriminate ferce- attempt to form effcient relationships among fans ly [because] the boundaries between what falls with common interests. However, Bacon-Smith’s within their fandom and what does not are sharply solution unintentionally creates the very fan divi- drawn” (Fiske 34). This discrimination is also a sion that it tries to avoid, by keeping fans separate method of alienation, as it causes “mundane view- and alienating potential new fans. Grouping fans ers [to] often wish to avoid what they see as the with similar interests together facilitates a confict taint of fandom,” while simultaneously prompting of interest that divides the fandom, where differ- obsessive fans to “argue about what characteristics ences in interest defned by mutual curiosity lead allow someone to cross it and become a true fan” to diverging interest in the benefts from status (Fiske 35). When fans “fercely” categorize each within the fandom. other and outsiders, conficts lead to dissatisfaction As a result, the concept of “interest groups” that detracts from the fandom’s original goal of raises many questions. Should fans give more cre- unity. dence to the fans who accept only canonical sourc- Although the fandom knows who is not a fan, es, or to those who contribute through fanfction? the level of participation possible within the fan- 28 29 Brainstorm v. X (2018) Is fandom somehow tied to consumption, such selves “Trekkies” or “Trekkers” and attending fan that the more one buys, the more one is a “fan”? conventions, fandom-themed cruises, and museum Bacon-Smith’s argument about interest groups for exhibits. But fandom involvement varies from fan fans is useful because it recognizes the individual to fan, according to Robert V. Kozinets, such that identities that exist in fandoms, because each fan “Star Trek fans run the gamut from commonplace possesses different interests. But I ultimately dis- mainstream views to highly devoted members of agree with Bacon-Smith’s categorizing of fans into an alternative subculture” (Kozinets 67). Tensions interest groups, which divides fans unnecessarily have arisen among fans with the release of the and suggests that some forms of participation are newer reboots, as Star Trek has consistently ap- more signifcant than others, promoting self-inter- pealed to older fans who grew up with The Original est at the expense of other fans. The use of interest Series, and that older demographic does not wish groups ignores the equal legitimacy of fans within to see the fandom undergo drastic changes. Star the fandom community, and instead places fans Trek’s demographic problem is amplifed in its in confict with one another. Instead, fans must re- fandom, because Star Wars appeals to mass culture member to return to the true purpose of fandoms: through consumerism, as the vast scope of the to be an accepting community of individuals with franchise universe lends itself to many products. similar interests. In this essay, I argue for an under- For example, according to Brendan Cook, fans who standing of fandoms as complex utopias, accepting consider themselves to be Original Trilogy pur- the different roles in a way that still facilitates the ists, or flm purists, or general canon purists, are inclusive purpose of fandoms, because the fans are divided about what is considered part of the Star united under a common interest. As a result, fans Wars franchise “simply because it means so many are able to rise to a level of co-ownership with the things to so many people around the world” (Cook creator of the text and fnd equal validity in the 85, Elovaara). Now that Disney has bought the Star numerous forms of fandom participation. Wars franchise, many of the published books and Many of the tensions that exist in fandoms can stories about the Star Wars universe are no longer be traced back to three different but intertwined considered “canon” (the offcial storyline of the factors, as exhibited in Star Trek, Star Wars, and franchise) and are categorized as fanfction. Both Harry Potter fandoms: demographics, consumer- Star Wars and Star Trek draw a wide variety of ism, and fanfction, respectively. In Star Trek, the fans who have conficting opinions about how the complex, multi-generational series divides old and fandom should be expressed and how other fans new fans. Consisting of thirteen flms (including should participate in the culture. the recent “reboots”) and seven television shows The tensions between fans as creators and fans (Discovery currently entering season two), the Star as consumers are most pronounced in the wide- Trek franchise continues ffty-two years after the spread fan culture of Harry Potter. Fan groups en- airdate of the frst episode in the original show. joy the series in many different ways, according to Many fans still celebrate the fandom, calling them- their personal creativity preferences. Fan sites such 30 31 Hanna, “Dark Side of Fandom” as The Leaky Cauldron and conventions such as As Henry Jenkins III argues about the Star Trek Prophecy and LeakyCon are ways that many fans fandom, “Star Trek is not simply something that connect with each other both online and in person. can be reread [or re-watched]; it is something that Additionally, fans contribute to the fandom in their can and must be rewritten in order to make it more own non-canonical ways, with wizard rock bands responsive to [the fans’] needs, in order to make and fanfction. The biggest controversy among it a better producer of personal meanings and fans in the Harry Potter fandom occurs through pleasures” (Jenkins 87). Thus, for Jenkins, fanfc- fanfction, which is a phenomenon that frequently tion is not only benefcial to fandoms, but perhaps utilizes Harry Potter as source material, since the even required for fandoms to fulfll their ultimate fans have different ideas about how the original role—to personally apply to situations that the text should be interpreted. For example, many fans can understand and create for themselves. Harry Potter fans participate in “shipping” (that For this reason, “the fans often cast themselves not is, pitching a romantic relationship between two as poachers [a term that Jenkins uses pejoratively characters who often had no indication of being when describing fanfction writers] but as loyalists, in love) different combinations of characters, such rescuing essential elements of the primary text as Harry Potter and Hermione Granger—good misused by those who maintain copyright control” friends in the series who never pursue a romantic (Jenkins 87). The fanfction becomes an outlet for relationship (Schwabach 391). (Shipping fan art fans, a way for them to connect with other fans in may be viewed at various fandom websites, most ways that they otherwise could not. By appointing notably DeviantArt: www.deviantart.com.) Thus, themselves as creators of the text through fanfc- the Harry Potter fandom is remarkable in the sense tion, fans claim that they are better able to under- that it is constantly in motion between the fans, the stand and interpret the characters and the text than author, and the text. the original author. For example, “many [Star Trek] The phenomenon of fanfction will offer clearer fan writers characterize themselves as ‘repairing insights into the defnition of a “real” fan in dif- the damage’ caused by the program’s inconsis- ferent fandoms. I have chosen fanfction instead tent and often demeaning treatment of its female of other fan expressions, such as cosplay (dressing characters” (Jenkins 93). Jenkins would argue that up as a character from a fandom when going to an fanfction is not just important but necessary if event such as a convention), because fanfction is fandoms are to be meaningful to fans. Molding the a creative process in which fans build on existing text is a method that fans use to connect and shape canon, whereas cosplay is a refective celebration of the text to suit their individual needs.
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