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TETRA PAK NEWS Spring 2009 INTRODUCTION

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TETRA PAK NEWS Spring 2009 INTRODUCTION TETRA PAK NEWS Spring 2009 INTRODUCTION THE THREE ‘I’S’; INNOVATION, INNOVATION, INNOVATION Firstly, welcome to the Summer edition of Tetra Pak News. This is the Constant cost driven innovation is what maintains our position as first issue since I became Managing Director of Tetra Pak UK and leaders in industry, makes us an agenda-setting business, keeps adding Ireland, and it’s not just our company that is looking different. The value to customers, and builds ever further on consumers’ affection for world in which we’re all operating is changing rapidly. In my eyes our packages. I’m thrilled to be joining at such a pivotal moment, as we there’s only one answer. Change faster. use the current climate as a spur to further shared success. I’ve always believed innovation is the key to success. This is not just Change is the new status quo. about innovation, but cost driven innovation. Innovation is the commercialisation of creativity, and commercialisation ultimately means increased sales, either through market share or lower costs. We strive for innovation without compromising cost efficiency and this is critical to our customers, particularly in today’s environment. Thomas Kormendi Managing Director I’m extremely excited to be joining the UK and Irish business at this Tetra Pak UK and Ireland time, which may be surprising for the faint-hearted. Without doubt, the economic climate is challenging, but it is in these times that good companies show their greatness, and we are pushed harder than ever to differentiate ourselves through cost driven innovation. We were a company founded on disrupting the established packaging order, and it’s something we’re continuing to do today. Just look at the success of our FSC certified Tetra Recart cartons, which now pack the Sainsbury’s SO organic pulse range. Or look at I hope to meet many of you in coming months, but I’d like to take this opportunity to the way we’re changing the way we communicate with customers, introduce myself properly. Originally hailing from Denmark, I’ve been with Tetra Pak stakeholders and consumers, by enhancing our hugely popular since 1991, when I joined from Proctor & Gamble. I became Vice President of Tetra Laval website, offering the opportunity for you to comment on all the items Food in 1993, followed by General Manager of Tetra Pak Bulgaria in 1995. 1998 saw me you read in here. Or the way we’ve seized the opportunity to continue become Managing Director, Tetra Pak Hungary, followed by the same role with the to push our sustainability mission; by offering customers further pack Turkish business in 2003. Since early 2006 I’ve been Vice President Cluster North Europe weight savings on a few of our already light-weight Tetra Rex variants. for Tetra Pak, a role I continue, as I take up my new responsibilities in the UK and Ireland. NEWS Contents Happy Monkey for happy kids Each 180ml carton of Happy Monkey The Rainforest Alliance works hand-in- News 01/02/03 smoothie contains the equivalent of hand with land owners and businesses one portion of fruit, but without the in the agricultural, forestry and tourism Innovation 04/05 fruity bits – just the way kids like them! sectors to make sure their practices are Available in strawberry & banana and environmentally and socially responsible. orange & mango flavours, the range Rainforest Alliance Certified farms meet Processing 06 also contains no added sugar, no a comprehensive set of standards, sweeteners and no preservatives. including worker protection, access to medical care, education for farm What’s more, the brand has remained Packaging 07 workers and their families, ecosystem The children’s market can be one true to the ethics of owners Greg Boyle conservation, agrochemical reduction and Wayne Hitchman, who run it of the toughest to crack. However, and wildlife protection. alongside Good Natured, the juice Development & Engineering 08 thanks to their funky ‘just for kids’ company they founded in 2007. Like Available in handy 180ml Tetra Wedge branding and parent-pleasing Good Natured, the Happy Monkey Aseptic cartons, the Happy Monkey Online Comms 09 nutritional values, Happy Monkey smoothies carry the Rainforest Alliance range ticks a number of nutritional have succeeded with their range Certified seal – showing the company’s and ethical boxes, and is set to commitment to protecting ecosystems become a lunchbox staple for years Sustainability Advisory Panel 10 of kids smoothies. and the people and wildlife that to come. depend on them. SO much greener Sainsbury’s SO Organic range of pulses now comes with the Forest Stewardship Council’s stamp of approval. Following the successful launch of certification of the Forest The launch marks the next phase in their chopped tomatoes in the first Stewardship Coucil (FSC), assuring Tetra Pak’s roll-out of FSC certified FSC certified Tetra Recart carton in consumers that the material comes cartons. Since the launch of the very 2007, Sainsbury’s have now chosen the from responsibly managed forests first FSC certified Tetra Recart carton lightweight and space efficient and controlled sources. in the UK in 2007, Tetra Pak has packaging for their SO Organic pulses. expanded FSC certified pack sales to Packed full of dietary fibre, pulses are Italy, Denmark, Brazil and the US, and The SO Organic range of red kidney an important part of a healthy, was recently recognised by the FSC beans, chickpeas, butter beans, green balanced diet. They help promote for selling over 100 million certified lentils, cannellini beans, haricot beans, good digestive health, and keep packages to date. black beans and soya beans in 390g us feeling full for longer. Tetra Recart cartons carry the 01 NEWS innocent takes a load off DELAMERE DAIRY EXPANDS POPULAR GOATS’ MILK RANGE With its army of eco-conscious Innovative Cheshire-based Delamere Dairy is extending its popular range of UHT goats’ milk with the customers in mind, innocent launch of long-life semi-skimmed goats’ milk to join the company’s whole UHT milk. has reduced the weight of its popular juices and smoothies. Although goats’ milk only accounts for Marketing Director at Tetra Pak UK, 1% of the total UK milk market in value said “This is another example of how Innovation is the name of the game at terms, sales are steadily growing as the carton package has been chosen Fruit Towers. Whilst old favourites like consumers become more aware of for an innovative product launch ‘mangoes & passionfruit’ remain allergies and intolerances to cows’ because the Tetra Brik Aseptic popular, the team are always coming milk and see goats’ milk as a suitable package has long been synonymous up with new recipes to tickle the alternative. There is also growing with premium and quality. The fully tastebuds – the new, banana free, consumer awareness of the health brandable surface of the carton ‘kiwis, apples & limes’ smoothie benefits that goats’ milk has to offer. package also supplies a large space being the latest addition to the family. Goats’ milk is high in vitamins and to communicate the vast health minerals, and a good source of benefits of goats’ milk.” However, innovation doesn’t stop at calcium, and because it is easier to experimenting with new recipes. All of the UK’s major multiple retailers digest than cows’ milk, it is often With the environment a key priority, stock Delamere Dairy’s UHT whole recommended for children, the elderly innocent recently reduced the weight goats’ milk, which is packaged in and those recovering from illness. of its 1 litre Tetra Rex cartons by 8%. 1 litre Tetra Brik Aseptic and 1 litre “Sales of Delamere Dairy’s UHT whole Tetra Rex cartons. The long-life “innocent has always tried to do milk grew 34% in value terms in 2008 version is also a great option for business in a more enlightened way – compared with 2007” comments Ed smaller retailers who don’t currently trying to make any impact we have Salt, Delamere Dairy’s Commercial stock any form of goats’ milk. Packed on the environment and society Director, “which demonstrates that with a six month shelf life, it gives positive, or at least moving it from the category is ready for the addition new stockists the chance to promote negative to neutral. We are far from of the semi-skimmed variety.” the new line, without the worry of perfect but are working hard to get product wastage. better. Reducing the weight of our The choice of the traditional Tetra cartons is just one of the steps we are Brik package for the range shows As well as conquering the UK market, taking to try and become a truly Delamere’s plans to familiarise Delamere Dairy also has its sights set sustainable business” said Tom Berry, consumers with goats’ milk as they further afield, so watch this space… Sustainability Manager at innocent. grow the brand. Anders Olsson, NEWS Ireland says ‘Yes!’ to cartons Magic Potions conjure up This showed how a simple act like success for Little Bird choosing beverage cartons can be a wise choice. Little Bird’s new range of Magic Founder Catherine Walker came up with the idea of an all- So, does packaging made from Fruit Potions got off to a flying natural range of children’s drinks free from artificial additives when her own son suffered a serious infection at birth. She renewable materials matter to start in 2008, and with their funky consumers? Well according to began researching and preparing all-natural foods and consumers in Ireland, the answer branding and kids-focused drinks for her son to aid his recovery, and trained to is a resounding ‘yes’! marketing strategy, they look become a qualified nutritional therapist.
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