2010 Racing Media Guide

Table of Contents

Goodyear Racing Staff ______4 Goodyear Comes Together: The Formula for Success ______6 The Strength of Exclusivity ______7 Moving Ahead, Goodyear Racing in 2010 ______8 Venue Groupings for Goodyear Eagle and Wrangler Racing Radials ______9 Factory Pride ______11 So Much to Gain through Race Tire Testing ______12 Goodyear is “High in Fiber” ______14 Race Tire Sticker Data, NASCAR and Passenger Tire Cutaways ______15 Image is Everything ______16 An Icon in the Sky ______17 Goodyear Continues Energetic Development Pace for Drag Racers ______18 The Wrinkle Shot: What’s Really Going on Down There? ______20 Goodyear Winternational Firsts ______21 Dirt Track Racers Sprint Ahead with Goodyear ______22 Goodyear Sponsors 50th Running of Knoxville Nationals ______24 Goodyear Expands Tire Lineup for Weekend Warriors ______25 Goodyear Develops New Sports Car Offerings ______26 Key Points in Goodyear’s Racing History ______28 2009 Goodyear Racing Champions ______30 NASCAR Gold Car Trophy ______30

NASCAR Racing Drag, Sports, Dirt & Short Track Mike Siberini Lee Elder P.O. Box 943, Harrisburg, NC 28075 2144 Almanor Avenue, Oxnard, CA 93036 Cell 704-905-3309; Fax 704-454-5448 Phone 805-981-8678; Fax 805-981-8690 email: [email protected] Cell 805-377-3537 email: [email protected]

Mike Siberini started working with Goodyear in 1999 as a PR rep Lee Elder, a 1979 graduate of San Diego State University with a degree with the NASCAR Craftsman Truck Series, followed by a move to in journalism, has worked with the Goodyear Racing public relations Sprint Cup in 2001. He also does freelance production work with FOX, team since 2001, where he focuses on PR for a variety of racing ABC/ESPN and TNT. Prior to his PR start with NASCAR in 1997, Siberini venues. He had been sports director of two radio stations, sports also plied his trade with several professional soccer franchises. editor of two newspapers and spent six seasons as media coordinator for NASCAR’s Southwest Tour.

The Goodyear Tire & Rubber Company, 11 44 East Market Street, Akron, OH 44316 Photography available upon request, or by visiting the Goodyear website at www.goodyear.com/media or www.racegoodyear.com or at CIAstockphoto.com (username: goodyearmedia; password: racetires); Produced 2-10 by Goodyear Global Communications Department, Akron, Ohio © Goodyear Tire & Rubber Company, 2010 Goodyear Racing Staff

Stu Grant – General Manager, Global Race Tires Rick Campbell – Project Manager, Iowa State (1972); Joined Goodyear: 1972 Tire Development, NASCAR College of Wooster (1979); Joined Goodyear: 1979 Stu joined Goodyear after graduating from Iowa State with a degree in chemical engineering…After a year Rick joined Goodyear race tire development after with aircraft tire development, he moved to Goodyear’s graduating from the College of Wooster with a racing division in 1973 as a racing tire engineer… degree in chemistry…His early tire experience Named chief compounder in 1978…In 1983, Stu was includes stock cars and Formula One…As group named manager of racing tire development programs, leader for stock cars in 1987, Rick was instrumental where he worked until transferring to passenger tires in in Goodyear’s success through two tire wars in 1991 and then to Kelly-Springfield as marketing man - 1988-89 and in 1994…Named chief compounder for ager of light truck tires…Stu returned to racing in 1994 all of Goodyear’s motorsports programs in 1996 as director of racing tire sales and marketing…In and, in 1997, he was named chief engineer for the February 1996, he was named general manager of IRL series…Rick went back into NASCAR as team global race tires. leader in 2000 and broadened his responsibility in 2008 to project manager tire development, NASCAR. Greg Stucker – Director, Race Tire Sales Vanderbilt University (1979); Joined Goodyear: 1979 Dave Auffenberg – Project Leader, Tire Development, Drag, Sports, Dirt Greg joined Goodyear in 1979 following his Purdue University (1985); Joined Goodyear: 1985 graduation from Vanderbilt University with a degree in mechanical engineering…After a year on the technical Dave joined Goodyear in 1985 in dirt racing and squad, he joined the racing division in 1980, Formula One after graduating from Purdue University moving from short track and NASCAR tire with a degree in chemical engineering…Dave moved development to group leader for Indy cars in 1983... to the stock car group in 1987, where he worked for In 1986, Greg was named chief engineer in racing… three years during a tire war…Dave worked with the Following three years in original equipment passenger CART series starting in 1990, was made group leader of tire engineering, he returned to racing in October 1998 as dirt, drag and bias-ply tires in mid 1993, then was named manager of race tire product development…Greg was chief engineer over stock car, sports radial, supercar and promoted to director of race tire sales and marketing in bias-ply tires in 1997...Dave’s focus as project manager October 2000 and director of sales in 2007. in 2010 remains on drag, sports and dirt tires.

Dave Leffler – Director Race Operations Carolyn Ashbee – Sales Account Manager, The Ohio State University (1980); Joined Goodyear: 1990 Drag Racing University of Akron (1977); Joined Goodyear: 1972 Dave graduated from the Ohio State University with an MBA in finance and joined Goodyear in 1990 Carolyn joined Goodyear in 1972 as a high school after working 10 years in various financial positions senior and worked in Goodyear Racing while pursuing with transportation and management consultant a degree in data processing at the University of firms...Since joining Goodyear, Dave has held a Akron…Carolyn worked in various positions in the variety of positions within Goodyear’s finance racing group, including covering the SCCA and IMSA organization, including Director, Financial Planning sports car series...In 1994, Carolyn transferred to the & Analysis, North American Tire, and Finance NASCAR stock car group, handling the Busch Series Director for Goodyear’s off-highway business...Dave and the Northwest and Southwest tours...In 2002, joined Goodyear Racing in 2008 and serves as a Carolyn took the reins of drag racing. focal point for finance/operations and marketing. Chad Fletcher – Sales Account Manager, Justin Fantozzi – Marketing Manager, Racing NASCAR Camping World Truck Series and University of Cincinnati (1998); Joined Goodyear: 1998 NASCAR Touring Series’ University of Virginia (1991); Joined Goodyear: 2002 Justin joined Goodyear’s racing division after graduating from the University of Cincinnati with a Chad graduated from the University of Virginia degree in chemical engineering...Named marketing with a degree in business and public administration manager in 2007…Prior positions include field sales and communications…His first assignment after manager for stock cars, as well as dirt and asphalt joining Goodyear in 2002 was marketing manager short track racing...His racing career also includes tire for the NASCAR Busch Series and Touring Series compounding and tire design in the sportscar, dirt, operations… Chad added the Camping World West and open-wheel venues…Justin received an MBA in Series in 2003, the Camping World East Series and marketing from the University of Akron in 2002. Mexico Corona Series in 2006, and the Canadian Tire Series in 2007…In 2008, Chad’s responsibilities transitioned to the Camping World Truck Series and continued with the NASCAR Touring Series.

4 2010 Racing Media Kit Rick Heinrich – Sales Account Manager, Chris Mileti – Lead Engineer, Sprint Cup Series Tire Development , Drag Racing, Western Illinois University (1985); Joined Goodyear: 1985 Sports Car, Dirt Racing, Short Track University of Akron (2000); Joined Goodyear: 2000 Rick joined Goodyear’s retail store division in 1985 after graduating from Western Illinois University Chris joined Goodyear’s drag racing group as a tire with a degree in business...Rick moved to Goodyear’s designer after graduating from the University of Akron headquarters in Akron in 1990 as an accountant in with a degree in mechanical engineering...In the fall of retail operations and after three years he was named 2003, Chris transferred to Goodyear’s NASCAR the operations manager for the Commercial Tires advanced engineering group to work on technology Centers...He joined the Goodyear racing division in development programs...He was named lead engineer 2002, where he managed the distribution and service of that same group in the spring of 2004...In January of of race tires for Nascar’s top three divisions...In 2008, 2010, he was named the lead engineer for Goodyear’s Rick became the sales account manager for the drag racing, sports car racing, dirt racing, and short NASCAR Sprint Cup Series. track racing programs.

Scott Junod – Sales Account Manager, Steve Rigot – Sales Account Manager, Short Track Racing NASCAR Nationwide Series Iowa State (1985); Joined Goodyear: 1985 Gardner-Webb University (2004); Joined Goodyear: 1996 Scott joined Goodyear after graduating from Iowa Steve joined Goodyear in 1996 and since then has held State University with a degree in industrial engineering various positions at Goodyear’s Statesville plant, and started his Goodyear career in medium commercial including mold technician, crew leader, manufacturing truck sales and marketing…Scott held various positions planner/scheduler and business team leader...In 2005, in human resources and industrial engineering, and after earning a degree in business administration from has worked in several production facilities…Scott North Carolina’s Gardner-Webb University, Steve was joined Goodyear Racing in 2007 as sales account promoted to mold plan coordinator for all consumer manager for short track racing…Scott also holds a and race tire molds and moved to Akron...In 2007, he Juris Doctorate degree from the University of became team leader of the Applied Physical Metrology Akron and is a member of the Ohio Bar Association. lab...Steve joined the Goodyear Racing team in 2008 as sales account manager with responsibility for the Mark Keto – Lead Engineer, Stock Car Racing NASCAR Nationwide Series. Penn State University (1996); Joined Goodyear: 1996 Bob Shaffer – Sales Account Manager, Mark joined Goodyea r’s racing group to work with Sports Car Racing the sports car tire development team after graduating University of Akron (1967); Joined Goodyear: 1967 from Pennsylvania State University with a degree in chemical engineering…By early 1997, he shifted to the Bob joined Goodyear in 1967 after graduating from NASCAR group, working as a tire compounder... the University of Akron...In 1971, he was named In October 2001, Mark was named lead engineer of assistant field manager for sports car racing and has the NASCAR group. since held field manager positions in drag, motorcycle and sports car racing...Presently, Bob is responsible for Goodyear’s marketing efforts surrounding sports car racing. 5 Goodyear Com es Together The Formula for Success

As you would expect, I am as elements that kept us focused on agendas. proud of Goodyear’s long and the job at hand. Only one successful history in racing as any Ownership – Our name is thing of our associates. Our heritage on the tires, and we took it upon mattered: comes to life in front of millions of ourselves to find the right tire for providing fans every weekend, on tracks and every track, every week. We didn’t the right racing strips all across North point fingers or look for excuses. tires for every America. But while everyone can Rich Kramer, race. Unrelenting Pursuit – We President see our tires in action, few get to never accepted “close” or “good Goodyear North The more I see all that happens before the enough.” This speaks to American Tire thought about first tire is mounted at the track. Goodyear’s commitment to racing. how these In my view, the success of From the leaders of our racing elements were critical in 2009, the Goodyear racing is not simply how division, to everyone in R&D, to more I realized that they’ve been our tires perform. On a much larger the men and women who build there all along. level, our success is an example of our racing tires in Akron, Ohio, Goodyear’s success – from what we can accomplish when we everyone was “all in.” The win - Sprint Cup tracks to small ovals come together and meet a chal - ning attitude that leads to success and drag strips – is phenomenal. lenge. The wins we’ve had on the isn’t a some-of-the-time thing, it’s I believe it is attributable to our track are a direct result of the way an all-of-the-time thing. ability to successfully embrace and we work together, find innovative Authentic Teamwork – address whatever challenges solutions, research and test our I can’t begin to enumerate the come our way. Long after a products, and seek input from number of people who had a hand weekend’s results are forgotten, anyone who can add value to in it, but everyone was united by this is what will stay with us. our processes. the glue of genuine teamwork: Winning is the outcome, but real During the 2009 racing season pursuit of a shared goal above success is in the dedicated, focused – particularly in NASCAR – we everything else. There was no effort. Goodyear’s commitment were tested in a variety of ways. protecting turf, saving face or to doing things right will continue Through it all, I saw three critical defending self interests and to breed excellent results.

6 2010 Racing Media Kit The Strength of Exclusivity

“The fact that we are the only As Goodyear begins tire in NASCAR means that for strong its 58th year as a racing growth potential. tire supplier to NASCAR, we are in front of the whole “Whether you it also commences its are talking about 14th season as the NASCAR audience... and NASCAR, NHRA, exclusive tire for these fans know cars and any other form of NASCAR’s top three racing or consumer series – Sprint Cup, know tires.” – Kris Kienzl tires, marketing Nationwide and Camping is essentially World Trucks. advantage of NASCAR . relationship development,” Kienzl The tire maker has At the same time, said. “Goodyear has very strong Kris Kienzl, Goodyear ’s NASCAR certainly been deriving Goodyear NASCAR brand recognition among NASCAR value from its relation - Marketing Manager position signifies com - fans. The key is taking that ship for all of those years, mitment. “We focus on recognition and turning it into but the greatest advantage comes one thing that direct ly contributes preference when they need to with exclusivity. And the advantages to the performance on the track, purchase new tires for their vehicles. are not only for Goodyear, but for and we do it well. That means People tend to think about tires only NASCAR as well. something to the teams and drivers, when they need them every few Kris Kienzl, Goodyear’s but we believe it also strengthens the years, so it’s up to us to communicate NASCAR marketing manager, says brand’s credibility with consumers.” what our involvement in NASCAR that the brand reaches NASCAR Goodyear’s exclusivity means as it relates to the tires we fans – an enormous potential is also an advantage for NASCAR. produce for their vehicles.” tire-buying audience – without In years when competing tire makers Goodyear marketers work clutter or confusion. “The fact that were in the sport, many believed through many different channels we are the only tire in NASCAR that tire performance became to develop and implement means that we are in front of the secondary to speed and winning. effective marketing communications whole NASCAR audience,” said A sole supplier levels the playing and promotions plans. Kienzl Kienzl. “About one- field in a positive way. works to grow consumers’ affinity third of tire buyers Having one supplier for the Goodyear brand by identify themselves means also that tire ensuring the company’s NASCAR as NASCAR fans, so development will sponsorship is maximized in the our involvement isn’t be smoother as cars, marketplace. This work involves being shared or tracks and needs not only advertising during race diluted by another change. NASCAR and broadcasts, but also activities tire maker. And these Goodyear give each at tracks and with retailers in fans know cars and other candid, constant local markets. know tires.” feedback and have When consumers are in the This brand clarity only one goal: put the market for tires, broader themes also is an advantage drivers on the best such as Goodyear’s innovation, for Goodyear retailers. possible tire for each durable products and commitment “It’s easy for our retail - track in each series. to quality are best communicated ers to understand why we’re in the “We are in a number of different through the company’s primary sport,” said Kienzl. “Our sponsorship forms of racing,” added Kienzl, customer-base – the dealers, or is endemic and strengthens the “but when we go into a series, we the “people behind the counter.” connection between retailers, go in for the right reasons.” First, “By aligning the race tire with the consumers and the brand.” the form of racing has to fit with consumer tire technology, we have That connection is most easily Goodyear’s tire development a better opportunity to communicate supported in Goodyear’s retail efforts. Second, the company has our innovations in the marketplace, outlets, where point of purchase to have the right resources and making them more relevant to material, signage and other tools support to be successful in that consumers,” Kienzl said. are available to help dealers take series. And third, Goodyear looks 7 Moving Ahead Goodyear Racing in 2010

The Goodyear Tire & Rubber “More isn’t always better, but Company faced many challenges in our case it is. “Grant said. “Each during the 2009 racing season. of the forms of motorsports we’re The tire manufacturer hit them involved in are truly important to head on, found a great deal of Goodyear, both from a competition success, and now looks to build standpoint and a marketing off that in 2010. standpoint. The way our racing “Last year was one of the program is structured, we cover most successful seasons in recent the country both geographically memory for Goodyear Racing," and from a fan standpoint. That said Stu Grant, Goodyear’s general gives us the greatest range of manager of global race tires. “In competitive outlets and the ...Racing fans are the a sport that is so fast-moving, you greatest number of fans we reach. either stay ahead or get left When fans see us succeed on most loyal consumers and the track, they consider this when making the decision to buy that translates into the passenger tires for their vehicles. number of race fans that It’s long been known that racing fans are the most loyal consumers buy our tires. and that translates into the number of race fans that buy our motorsport, and the 14th tires. And that’s just good business.” consecutive as the exclusive tire It’s business as usual for supplier to NASCAR’s top three Goodyear’s NASCAR program, series – Sprint Cup, Nationwide with 2010 marking the 58th season and Camping World Truck. it is involved in America’s No. 1 “We are extremely excited for the 2010 NASCAR season,” said behind. We, in fact, did stay ahead Grant. “Last year was one of the of the curve and set ourselves up most challenging our company for a very bright future in the wide has ever faced in its racing history, world of motorsports.” but we really responded like Being involved in racing is not champions. Our engineers and like being involved in any other sport manufacturing people stepped up because it has so many disciplines. and answered every challenge. While some might look at that as a We relied on what has always problem, Goodyear looks at it as a worked for us, and applied some challenge. revolutionary thinking where it “When we talk about motorsports, was needed. Every member of the we talk about many different Goodyear team should take pride forms of racing,” Grant said. “In in what we’ve accomplished.” the U.S., the conversation usually But as mentioned, Goodyear is starts with NASCAR, but that’s just involved in much more than just the tip of the iceberg for Goodyear. NASCAR. The company’s drag rac - We are successfully involved in ing program continues to speed drag racing with both the NHRA along, winning the most NHRA and IHRA, we have far-reaching national titles among all tire short track and sports car programs, makers (5) along with two IHRA and we have recently stepped up titles in 2009. in our dirt racing program. “Our D-2550 rear drive tire for the Top Fuel and Funny Car divi sions has

8 2010 Racing Media Kit 20I0 Venue Groupings For Goodyear short track asphalt and short track Eagle and Wrangler dirt involvement from our Canada plant, but we can expand Racing Radials into new areas with the capacity that's now available in the Akron NASCAR Sprint Cup Series, Innovation Center. Nationwide Series & Camping “An example of that is that our World Truck Series new available capacity allowed us to bid on, and secure, the sole rear Group 1 Daytona tire supplier contract for the World of Outlaws Sprint car series, which Talladega proven to be highly successful is something that we are very Group 2 Charlotte since we introduced it in ’08,” said excited about. We've produced Chicagoland Grant. “Our involvement in drag sprint car tires for a long time, but Darlington racing is a big priority for our beginning in 2010 we'll be able to company. We’ve had a lot of expand our program to the World Homestead success over the past several years of Outlaws Series, and to a great Las Vegas and that looks to continue in 2010 number of sprint car tracks across Texas and well into the future. the country.” “Another level in our straight The 2010 dirt racing program Group 3 Atlanta line racing program is highlighted will feature not only the exclusive California (Fontana) by the development of a line of rear tire deal with the World of Dover DOT-rated drag tires that we will Outlaws, but also a similar deal Kansas produce in Akron,” Grant added. with the O'Reilly All Star Circuit of Kentucky “The most popular sizes of those Champions. Equally important is Michigan tires are released and ready for the fact that Goodyear has become Nashville production, in addition to a line the title sponsor for the 2010 of DOT-rated sports car tires. In Goodyear Knoxville Nationals the latter discipline, these new presented by Lucas Oil, probably Group 4 Bristol tires should set us up for a great the most important dirt track Indianapolis year of competition in SCCA, to event in the country. Pocono build off what we’ve already accomplished in sports cars in Group 5 Indianapolis (O’Reilly) the Star Mazda Championship Iowa presented by Goodyear.” New Hampshire The roots of the sport have Phoenix always been important to Richmond Goodyear’s racing division. The St. Louis (Gateway) company’s new DOT tires will highlight that, as will Goodyear’s re-tooled short track program. Group 6 Martinsville “With the recent relocation of our short track tire production to Group 7 California (Infineon) our Medicine Hat, Canada facility, In a time when so many Elkhart Lake our available manufacturing companies and industries are capacity has been significantly pulling back, Goodyear continues Road Montreal increased,” said Grant. “We're to expand and move forward. Course Watkins Glen working hard to take advantage But then again, that’s what racing of that opportunity for additional is all about... moving ahead all the volume. Not only can we grow our way to the checkered flag.

9

Factory Pride

In most of Goodyear’s tire amount of care that goes into racing, DOT-rated series and more. manufacturing facilities, a wide making each tire. Each tire is From start to finish, each NASCAR range of tires are built for many custom-built and made by hand. tire passes through the hands of applications. Passenger tires for Actually, they are made by up to 25 skilled professionals. After commuter touring or high many hands. There are five major a tire passes build inspection, a performance use, light truck and stages of building a tire for NASCAR bar-coded label and identification SUV tires, commercial truck tires, competition. First is mixing. label is inserted, indicating the even off-the-road and aviation tires Natural rubber, synthetic rubber, name of the tire builder who are just some of the products that oils and other compounds are assembled all components and are manufactured and distributed mixed in a Banbury (a kind of giant brought the tire to life. across North America. blender) to get the right rubber Additionally, the name of the tire specification. At this stage, it’s easy builder can be traced back through Each tire is custom-built to notice that NASCAR rubber is the encoded RFID tag, which is much tackier than the rubber embedded in the sidewall of each tire. and made by hand. you’d find in a passenger tire. “There is a lot of pride at stake The next stage is component when it comes to putting your name But there’s a different vibe at prep, in which the individual pieces inside a NASCAR tire,” said Harold. the Innovation Center Manufacturing of the tire – tread, sidewalls, beads, “From time to time, we have a (ICM) plant in Akron. That’s because fabric belts, etc. – come together in race engineer at the track scan the the 375 Goodyear associates there preparation for the next stage, tire RFID chip in the tires of the race focus on building one thing: racing assembly. At this point, a tire builder winner’s car. Then at an internal tires. Every Goodyear racing tire takes all the components and puts meeting we’ll announce who built used in NASCAR’s top three series them together, building what the tires for the Daytona 500 win ner, – or in NHRA, World of Outlaws or is called a “green” most other circuits – are built in or uncured tire. this one location. From there, the There’s a sense of pride, a tire goes into a From start to finish, each sense of excitement, among all curing press and NASCAR tire passes the people here,” said Rich Harold, is essentially plant manager, ICM. He points out cooked with high through the hands of up to that the associates who build pressure steam Goodyear’s NASCAR tires are in heat to mold it 25 skilled professionals. the unique position of actually into the final shape being able to watch them in use and lock all the every weekend. And they take the components together. tire performance personally. After it comes out of the curing for example. So that’s kind of like “The first thing Monday press, it is ready for the last process, our own victory lane.” morning, we look at the race report. final finish. This is where all the Which is appropriate at ICM, After a tough race, people will ask internal and external inspections take where the entire focus is questions such as ‘Was there place, including the crowning touch unmistakably on racing. “From something we could have done? – the application of the Goodyear the time you walk in through the For us,” Harold laughs, “we like an Eagle word-marks to the sidewall. employee entrance and see the giant uneventful race. But we all take a For each NASCAR weekend, race car decals, to our own ‘victory lot of pride in the tires and the Goodyear will build anywhere from lane’ setup on the floor, you know outcome of the races.” 3,000 to 6,000 tires for use in the top we’re all about racing,” said Harold. It’s not uncommon for a few three series. Tires for any given “Many of the tire building machines of NASCAR’s Sprint Cup drivers to race must be built and stocked have photos of drivers or cars or tour the Akron plant each year. 30 days prior to the race date. On other things related to racing. The And when they do, says Harold, top of that considerable assignment, majority of the people who work here they are amazed at the amount of Goodyear builds tires for NHRA, are real fans, whether it’s of NASCAR, work, the amount of detail and the World of Outlaws, sports cars, dirt NHRA or some other series.”

11 So Much to Gain through Race Tire Testing

In today’s NASCAR world, channel that is requested from The primary function of the with team testing being extremely each team for relevant runs at Goodyear sensors is to develop a limited, Goodyear tire tests have every tire test, while the second track-driven durability test that fully taken on increased importance. In involves instrumenting a car with captures the operating conditions of addition to actual race weekends, Goodyear sensors at select the tire during a lap of an actual race . the data acquired at these tests Goodyear tire tests. In addition to being downloaded is crucial in helping Goodyear Standard Data to lab test machines, this data design and build the best, safest Acquisition Request: is utilized to drive and race tires validate modeling and In late 2008, Goodyear began possible. performance lab testing. requesting specific data channels In order To achieve this, Goodyear from all teams participating in to maximize the collects data from wheel force Goodyear tire tests. Prior to each information transducers (measuring the forces test, a Goodyear engineer contacts gathered, and moments acting on the tire, as a representative of each team Goodyear well as the RPM; “forces” are the attending to verify that the vehicles engineers work pushing that the ground does on the are properly instrumented, as well closely with tire; “moments” are the bending as to determine the best way to NASCAR teams, the ground does to the tire), slip transfer the data. This information is not only at the angle sensors (the angular differ - used to give the engineers additional test, but during ence between the direction the tire objective data to support the other the time leading is pointing and the direction the data being collected to determine up to it. car is heading) and camber angle the best race recommendation. Goodyear sensor arrays (the angle between has two levels Goodyear Special the vertical wheel axis and the of instrumented Instrumentation Processes: vertical vehicle axis when viewed data collected When the need arises, Goodyear from the front or rear). during tire tests. enlists the help of NASCAR teams This process begins with The first is the to install instrumentation on their Goodyear engineers contacting a standard data vehicles with Goodyear sensors. team several weeks prior to the

12 2010 Racing Media Kit test to determine when the car will testing at be available to install the sensors. the Calspan The engineer then travels from Tire Akron, Ohio to the team’s shop Research and brings the equipment for the Facility set-up. The Goodyear wheel force lab in transducers require the teams to Upstate fabricate and attach an anti-rotate New York. The data The data collected... collected at Calspan is is used to develop a used to tested, and the instrumentation develop a mathematical model for mathematical model for being utilized, various tire each tire used for a race. The combinations or vehicle set-ups each tire used for a race. models are then used in computer may be evaluated. Engineers work simulation software to represent with the team to set up and verify bracket to hold the stator stationary. how the tire will react in response the functionality of the sensors This is slightly different for each to specific inputs from other vehicle throughout the test. team due to suspension geometry components. The model needs Once the data is collected at the and requires the most time for various inputs such as normal force, track, Goodyear engineers use the set-up. camber, slip angle and pressure to it in several ways. First, it is used to When all sensors have been calculate the resulting forces and develop lab test drive files for installed and all the necessary moments. These forces and durability, wear, etc. These tests are wires have been run, the system is moments can subsequently be run on actual tires to screen production checked to verify that all the sensors validated by comparing them to the builds destined for races as well as data collected at the track.

So when Goodyear’s thousands to determine the effect of design are functioning properly and being of tires show up at the race track changes of development tires. recorded. This entire process each weekend, there’s a lot more Second, the data is also used to generally takes two days. With the that went into the process than just determine conditions for Finite car fully instrumented and checked, loading them on and off a trailer. Element Analysis mathematical the car is ready to capture all forces The work starts that weekend at the computer models and to validate and moments, slip angles and race, continues back at Goodyear’s the results. The results of these velocities at all four wheel positions, Innovation Center back in Akron, models can then be validated by as well as the camber angle for the back to the teams’ race shops and the track data. front tire positions. then back to the track again. And In a similar manner, the data is When the work at the shop is so on, and so on... done, it’s time to go to the track. used to determine test conditions Depending on which track is being for force and moment performance

13 Goodyear is “ High in Fibe r” Enhancing Toughness through Innovation

When one hears the word sidewall of the Goodyear Racing Sharing technologies “Kevla r®,” the first uses that come Eagles run on some of the more to mind are protection for police demanding tracks on the circuit. between its racing and officers and military personnel, or Going back to the product aerospace components. However, description, aramid is stronger passenger tire divisions, with the hard work of the engineers than steel, so less is needed to Goodyear brings the best at The Goodyear Tire & Rubber add the same amount of strength. Company, this space-age product It helps to strengthen the tire’s of both worlds to its tires. has also been used in NASCAR sidewall, thus stabilizing the race tires. footprint of the tire that meets cornering, the contact patch with the track. A bigger experiences less load transfer footprint trans lates into change, resulting in a more uniformly enhanced grip and better, shaped contact patch, so drivers more stable cornering. can experience enhanced levels And that means better of control from their ultra racing. Like all forward- high-performance vehicles. thinking companies Most notably, Goodyear’s involved in racing, Eagle F1 Asymmetric tire uses Goodyear strives to aramid to raise the bar on ultra transfer the technology high-performance handling and from the track to the response. Its unique Active street. The company is CornerGrip Technology, provides now using aramid fibers enhanced reinforcement, com - in some of its passenger pressing the tread contact patch tires. The aramid yarns more evenly against the road for are developed into cords enhanced grip while cornering. What is Kevlar? Kevlar is an to help meet Goodyear’s Sharing technologies between aramid fiber that is five times passenger and light truck tire its racing and passenger tire stronger than steel at the same performance needs including divisions, Goodyear brings the weight. According to Dupont, ride and comfort, handling, and best of both worlds to its tires. Kevlar’s maker, it maintains its a reduction in tire weight and Highlighted by using such ground- strength and resilience in a wide road noise. breaking materials as Kevlar in its variety of temperatures and in And what is true on the track tires, Goodyear continues to strive many demanding applications. is often true on the street. For to bring innovative technology to That’s what makes it a example, as a passenger vehicle all its customers, whether they are perfect fit for the fast-paced, travels through a corner, an on the track or local streets. high-powered world of NASCAR. increased amount of force Think of the parameters Goodyear is transferred to the needs to work within to build outboard shoulder of race tires for the Sprint Cup the tire, increasing the Series – a 3,400-pound car with contact area and grip. a 900-horsepower motor, driven In comparison, less force on tracks ranging from a half-mile is exerted on the inside to 2.66-miles long and banked shoulder of the tire, anywhere from six to 36 degrees. resulting in reduced How are aramid fibers used by contact area and reduced Goodyear, and what does that do grip. By dispersing load for its race tires? Simply put, the distribution across the aramid fiber is used in the lower tread contact patch in

14 2010 Racing Media Kit Race Tire Sticker Data

Eight-Digit Every new Goodyear race tire is Barcode Identifier delivered with a tire label. Spring Rate Number Tire Size tire diameter, tread width and bead diameter Product Code Tire Classification Tire D Code identifies mold, construction and compound combination; also found on tire sidewall Sequence Number identifies tire production sequence

Other markings on the race tire (not shown) include: F, H or X indicating type of final quality inspection. Two colored dots indicate the optimal match mounting position for the tire and wheel.

NASCAR Tread Compound Tire Cutaway provides grip to the race track Carcass Plies helps provide load carrying capability

Belt Package Inner Liner helps control serves as an inner tire to help support footprint shape the race car if the outer tire is punctured at high speeds Bead Apex interface between controls sidewall stiffness the tire and wheel Rim built to help accommodate inner and outer tires

Passenger Tread Compound aids traction and wear Tire Cutaway in varying driving conditions

Tread Pattern helps provide traction capabilities

Carcass Plies help provide resilience and Belt Package load carrying capability helps control footprint shape and generate Bead Apex in some ti res, a sid ewall insert to enhance cornering power interface between the tire and wheel steering response during cornering

15 Image is Everything

it presented several problems for excessive wear. That unconventional the NASCAR Sprint Cup cars during problem necessitated some out-of- its annual visit for the Brickyard 400. the-box thinking by Goodyear’s The lateral forces and lower engineers and scientists. downforce numbers of the heavier That’s where Goodyear’s Life Sprint Cup cars caused those Cycles Mechanics Group – and vehicles to slide across the more specifically the Contact grooves and not just grip and run Mechanics sub-group – got involved. along with them. The result was a Contact Mechanics is a group of grating effect on the tires, causing engineers specializing in the study of the physical interaction between tires and road surfaces, or the track surface in this particular case. Basically, the sub-group would study Indianapolis Motor Speedway and how the tire was affected, which Atlanta tire parts were affected and even how the track surface was affected. Again, pretty simple concepts, though ones that required some One of the more unique advanced thinking, effort and aspects of Goodyear Racing’s tire machinery. In all, Goodyear’s testing program over the past Contact Mechanics group travelled couple years has been in the track to Indianapolis 10 times between imaging area. The thought is, Las Vegas the 2008 and 2009 Brickyard races if you fully understand a track in an effort to help find a solution surface, and then study how a race to the unique challenge of the tire interacts with that surface both track's grooved surface. physically and chemically, it will The sub-group made a help you build a tire to best work couple of visits shortly after the on that particular track. 2008 Brickyard race, armed with That may sound like a relatively a sensitive laser system designed simple undertaking, but the trick Daytona by Goodyear engineers to was mastering those three steps measure the track surface from a through thousands of man-hours topological point of view. The first of hard work and dedication. trip was an eight-hour session This part of the tire designing during track business hours, process came into full view when complete with buses rolling by, Goodyear decided to commit all taking tours of the Speedway necessary resources to come up grounds. Contact Mechanics’ laser with a tire that would work with Indianapolis took measurements on a selected the extremely aggressive track line across the entire width of the surface at Indianapolis Motor track. The laser dot has a diameter The four graphics above are known Speedway. That track’s surface had equal to the width of two human as three-dimensional track surface grooves diamond-ground into it contour plots. They illustrate the hairs, equaling 5,000 points every several years ago to make the grip range of track surface contours – inch. In total, the 41+ feet measured level over its two-and-a-half-mile from the smoother Las Vegas surface, yielded 2.5 million data points. oval consistent. While that process to the more abrasive Atlanta and Contact Mechanics went back easily helped the open-wheel cars Daytona surfaces, and the abrasive to the track to repeat the process that run at the Speedway each May, grooved Indianapolis surface. six weeks later. While these two

16 2010 Racing Media Kit The thought is, if you fully understand a track surface, and then study how a race tire interacts with that surface both characteristics on a micro scale. The resolution physically and chemically, of this device is a miniscule it will help you build a three microns, or approximately one-thirtieth the thickness of a An Icon in the Sky tire to best work on human hair. Basically a light is projected onto the surface at a Now in their 85th year of flight, that particular track. known angle. The computer then Goodyear’s world-famous airships creates simple light patterns while have adorned the skies as very trips were essential in determining the camera takes pictures each visible symbols of The Goodyear the accuracy and precision required time the pattern changes. The Tire & Rubber Co. Today, these to fully understand the complex software gathers each image, graceful giants travel more than track surface at Indianapolis, the analyzes it and produces a scaled 100,000 miles across the United engineers ultimately realized that image using color graphics. States per year as Goodyear’s “Aerial while they could measure the track The raw data is saved and later Ambassadors.” Among the blimp’s surface with this laser, analyzed using other assignments are NASCAR and it would not allow software designed NHRA events throughout the season. them to measure any to calculate a vast The blimp tradition began in 1925 changes to the track. amount of surface when Goodyear built its first helium- They determined that parameters. filled public relations airship, the Pilgrim. The tire company painted they needed a newer, Throughout its name on the side and began more accurate meas - its 10 trips to barnstorming the United States. urement technology Indianapolis, the Over the years, Goodyear built to further understand engineers in more than 300 airships, more than the tire/track interaction Goodyear’s Contact Mechanics any other company in the world. for Sprint Cup cars at Indianapolis. group used these machines, as Today, Goodyear operates three Contact Mechanics ultimately well as their massive brain power, blimps in North America: the Spirit did so using two specific machines to measure, test and analyze the of Goodyear, based in Akron, Ohio; – the Dynamic Friction Tester and track surface. After consulting the Spirit of America, based in Carson, the GFM MikroCAD 3D camera. all along the way, in the end California; and the Spirit of Innovation, The Dynamic Friction Tester is they presented their final data in Pompano Beach, Florida. The basically a mechanical rotating and opinions to Goodyear race blimps can often be seen hovering disk with race compound rubber engineers, who went on to over racing events, providing gorgeous samples attached and with load cells design a winning tire for one of aerial shots for television coverage. that measure forces experienced NASCAR’s most high profile races. Flying at an altitude of when the disk is physically dropped Much was made of Goodyear’s approximately 1,500 feet above the onto the surface while turning at a multiple tire tests featuring Sprint racetrack, the Goodyear blimp carries high speed. Data collection is halted Cup cars at Indianapolis Motor a pilot, camera operator and camera once the disk has completely stopped Speedway, all in an effort to come equipment on race day. The high- definition camera is mounted on an rotating, while a mathematical up with the right tire combination aluminum track and can be raised or program records the signals for the 2009 Brickyard 400. While lowered from the gondola. The camera collected from the load cells and the 30+ Sprint Cup teams that features a gyro-stabilized lens that sensors and converts them into participated in those sessions allows for smooth and steady pictures an average coefficient of friction. played a high profile role in helping with 360-degree coverage. The signal The GFM machine is an create that success story, it was an is transmitted via microwave antenna optical device that collects surface almost invisible group of engineers from the airship to the on-site images in three dimensions using in Goodyear’s Contact Mechanics television production mobile units. Dynamic Light Processing group that did much of the work For more information and photos technology and a powerful still that the general public didn't see, of the Goodyear blimp, visit image camera to capture surface but proved to be equally impor tant. www.goodyearblimp.com.

17 Goodyear Continues Energetic Develo p For Drag Racers, Land Speed Merchants

Goodyear’s position as the grabbed five National Hot Rod with the teams and continue to give leading tiremaker in drag racing is Association Full Throttle Drag them the best trackside technical unquestioned. The quickest, fastest Racing Series and Lucas Oil Drag support in the business. That’s and most powerful earth-bound Racing Series championships in what racers expect from Goodyear.” machines in the world look to 2009, more than all other tiremakers One of drag racing’s signature Goodyear for tires that generate combined. Add to that two events, the NHRA’s Winter- enough traction to take advantage championships in the International nationals at the Auto Club of their stunning ability to go fast Hot Rod Association professional Raceway at Pomona in California, in a straight line. ranks, and you get the idea that celebrates its 50th running in 2010. And the product development Goodyear produces tires with a Goodyear has enjoyed remarkable never stops. Several new lines of wider range of performance success there through the years, drag racing and land speed tires applications than any competitor. starting with the first Winged Foot that were introduced in 2009 will “It’s a dynamic marketplace Winternationals wins in 1966. see continued additions in 2010. and a dynamic sport,” said The development effort began It’s a cycle that has not changed Greg Stucker, Goodyear’s director years before those first Winter- as long as Goodyear has of race tire sales. “We have to participated in motorsports and is keep our development program a cycle of excellence as apparent at the same energetic pace as the in drag racing as it is anywhere. teams do with their cars. By the The Winged Foot group same token, we have to work “ ...we have to work with the teams and continue to give them the best trackside technical support in the business.” – Greg Stucker

nationals victories and continues now. Even in the NHRA’s Top Fuel category, where Goodyear is the exclusive tire provider, the company stays in front of the developmental charge. Goodyear will introduce a new front runner for Top Fuel cars in 2010 as well as front runners for other categories. Goodyear’s Sportsman customers have come to rely on the advances made to cope with the rigorous demands placed on tires by the cars in the technology- laden professional categories. “Anything we generate for the pro categories, be it a new building process, a new material or even a new testing procedure, quickly finds its way to our sportsman program,” said Carolyn Ashbee, Goodyear’s sales account manager

18 2010 Racing Media Kit ment Pace

for drag racing. “The information successful D1022 and retains The popular line will be flows from work benches to desks much of the same materials. The augmented in 2010 with a 32-inch to computers and then to the track D2622 measures 34.5 inches tall, by 14-inch offering with a 101-inch because, at Goodyear, we are 17 inches across the treadface and rollout for 15-inch wheels and always looking for the next mounts on a 16-inch wheel. another tire that will measure advancement.” The 2009 drag racing season 33 inches by 17 and also mounts No drag racer knows that better saw Goodyear introduce entire lines on a 15-inch wheel. than Tim Tindle, the Florida-based of radial tires and those tires have “The radial sportsman racer who spends most of his been successful. The 2010 season development program has been race days behind the wheel of will witness more of the same. in full swing here in Akron,” his Pro Mod car. But, racing in a Goodyear’s Eagle SS line of Ashbee said. “It’s a commitment bracket racing dragster during the DOT approved radials started the we’ve made and we’ve had a lot Thanksgiving Wally Nationals at 2010 season with nine sizes for of success. We have new products Emerald Coast Dragway, he 15, 16 and 17-inch tires. Those coming out in a lot of areas.” recorded a rare perfect pass. tires range in size from the D4300 Tindle posted a perfect reaction (P235/60R15) to the D4304 “I don’t think there is time, .000 seconds, then finished (P315/35R17). the quarter mile by hitting his The development work continues another tire out there 4.89-second dial in with a pass of on the Eagle SS line and Goodyear exactly 4.890 seconds. expects to release more radials in that can compare to the “Goodyear is just the only way 18-, 19- and 20-inch sizes in 2010. consistency of this tire to go,” Tindle said. “I don’t think Goodyear’s forward-looking there is another tire out there that drag radial program reaches when it comes to cold can compare to the consistency of beyond the Eagle SS line. Where this tire when it comes to cold or the Eagle SS line has grooves in or hot race tracks.” hot race tracks.” the treadface, as required for the – Tim Tindle DOT designation, the Eagle Drag Radial line is for racing slicks. Seven more tires for 15-inch Here, too, the 2010 season will see wheels were introduced in 2009 new product introduction to go for applications ranging from with the tires that went into use nine-inch to 12-inch tread widths. during the previous season. Goodyear’s land speed racer The tires in this line all mount program is the measuring stick on 15-inch wheels but Goodyear against which all other tire programs offered six sizes, ranging from 30 are compared. Few other tiremakers to 33 inches tall. are even involved in the sport. Goodyear’s D4205, which was Goodyear’s development program introduced in 2009, is popular in is working on tires that will be the NHRA’s Stock Eliminator class. certified for 450-mile an hour runs at The tire measures 30 inches tall, places like the Bonneville Salt Flats. Tindle made the perfect nine inches across the tread and “Goodyear has an unrivaled pass on a set of Goodyear D2532 mounts on a 15-inch wheel. The heritage in land speed racing,” bias-ply slicks. construction includes a 92.3-inch Ashbee said. “Most of the significant The D2622 rear drive tire, which rollout. The D4201 has the same achievements in that form of the is built for the NHRA’s Top Alcohol compound and size, with a 93.5-inch sport that have been accomplished and Pro Mod classes and was rollout. Another part of the line, the by cars using rubber tires have introduced in 2009, is built with D4209, sizes up at 31 inches tall, been accomplished on Goodyear the same manufacturing process 13.5 inches wide, goes on the tires. We’ve stayed in this sport as Goodyear’s Top Fuel tires. The same wheel size and rolls out at when other tiremakers have left D2622 replaces the highly 99.5 inches. and we have kept moving forward.”

19 The Wrinkle Shot: Wha t’s Really Going On Down There?

as storing energy in a top three professional c ategories, spring,” said Auffenberg. Top Fuel, Funny Car and Pro Stock, “As the car starts to move, all race on Goodyear bias-ply tires. the tire grips and the Auffenberg said radial tires work in sidewall wrinkles. It is another way. storing potential energy. “It’s different with a radial drag As the tire unwinds, you are tire,” he said. “With the belt pack - taking the stored potential aging you have a more consistent energy that you get from the dynamic footprint. The dynamic tire winding up and turning it footprint and tread compound play into kinetic energy as the car moves a bigger role in the launch with a and that springs the car forward.” radial.” Simple, huh? Not so fast; there Radials wrinkle, just not as is more to it. Putting the optimum much as a bias-ply tire. But, bias-ply air pressure in the tire is critical to or radial, Auffenberg said his job getting the proper use out of all and that of all Goodyear engineers that energy. is still the same. Photographers call it, ‘The “The proper inflation pressure “It’s a matter of working with Wrinkle Shot’ and it has been a is needed to get the right amount the customer, whether they’re a staple among drag racing images of wind up,” Auffenberg explained. professional or a sportsman,” he for decades. You’ve seen one, “If the pressure is too low, it said. “It’s working with the team a photograph of a drag tire’s changes the dynamic footprint sidewall crinkling during the and that can lead to tire shake and first few instants of a pass down then too much spin. If the inflation a drag strip. pressure is too high, the tread face And the wild part is that all this can’t get the maximum grip on is supposed to happen. It happens the track surface.” on every run. Every time a drag In other words, the science of racer hits the throttle, the sidewall tire construction has advanced to wrinkles. The teams know about it, the point where that photograph- the fans know and, obviously, the worthy moment at the hit of the photographers are aware. throttle is part of a plan designed Believe it or not, says to get the car moving quickly. Goodyear’s Dave Auffenberg, “The focus on the carcass what’s happening in those first construction and tread compound few fractions of a second of a is to generate movement straight run when the sidewall looks so ahead,” Auffenberg said. “You different is the storage of energy. don’t have to deal with lateral Auffenberg is Goodyear’s forces, as you do in, say, sports car to optimize the air pressure in the project leader for tire development racing or with stock cars. In drag tires and working to see that they in drag racing, sports cars and racing, it’s all about tangential have the proper tire for the dirt racing. He has a chemical acceleration.” application. There are a lot of engineering degree from Purdue Generally speaking, photographs forces at work and we need to University and he is a master of of the sidewall becoming wrinkled help the teams get the most out the science involved. during the launch of a drag racer of the total force that is available.” “The whole wrinkle wall depict bias-ply tires. For example, In the science of wrinkles, concept of drag tires is the same the National Hot Rod Association’s Goodyear leads the way.

20 2010 Racing Media Kit Goodyear Winternationals Firsts

The 50th running of the NHRA Winternationals at Auto Club Raceway at Pomona will be held in 2010 and Goodyear has enjoyed an amazing period of success in the event. A sampling:

First Winternationals wins for Goodyear: 1966 – Mike Snively (Top Fuel), Gordon Collett (Top Gas), Hugh Tucker (Super Eliminator) and Jerry Harvey (Street Eliminator). First Winternationals Funny Car win for Goodyear: 1970 – Larry Reyes First Winternationals Pro Stock win for Goodyear: 1970 – Bill Jenkins First sub eight-second Pro Stock pass: 1982 – Lee Shepherd First sub 7.6-second pass in Pro Stock history: 1985 – Bob Glidden First Top Fuel pass over 269 mph: 1986 – Joe Amato First sub 5.5-second pass in NHRA Funny Car history: 1987 – Kenny Bernstein First 291 mph pass in NHRA Top Fuel history: 1989 – Connie Kalitta First 4.503-second pass in Top Fuel history: 1999 – Mike Dunn First Pro Stock pass over 204.9 mph: 2003 – Warren Johnson

21 Dirt Track Racers Sprint Ahead with Goodyear

Goodyear grabbed the Goodyear Knoxville Nationals Also this year, Goodyear will be attention of the dirt track racing presented by Lucas Oil offers us a the exclusive supplier of the rear world when various sprint car unique marketing opportunity and tires for the World of Outlaws sanctioning bodies and tracks we are looking forward to taking Sprint Car Series and for the around the country announced advantage of that high profile O’Reilly All Star Circuit of they would partner with the position. And as we are marketing Champions, two of the premiere company in 2010. The announce - our Goodyear brand of products, winged sprint car racing series ments, especially that Goodyear we’ll be helping the sport of sprint would sponsor 2010 Goodyear car racing.” Goodyear will be the Knoxville Nationals presented Starting in 2010, Goodyear will by Lucas Oil, continued the supply the rear tires for Knoxville’s exclusive tire supplier tiremaker’s long tradition of dirt weekly 410-sprint car program; for the National Dirt track success. other tracks have followed The growth in Goodyear’s dirt Knoxville’s lead. Racing Association, track program does not end with “When race fans choose to sprint cars. Goodyear will be the buy tires for their family or work beginning in 2010 as well. exclusive tire supplier for the vehicles,” said Justin Fantozzi, National Dirt Racing Association, Goodyear’s marketing manager, in the country. Goodyear will beginning in 2010 as well. “we want them to remember the supply front tires, too, but the front big yellow letters they saw on the positions are open to competition “We have a unique racing tires.” among tiremakers. In addition, tracks around the opportunity to give the globe are turning to Goodyear to supply tires for their sprint car sanctioning bodies and programs. weekly tracks tires the “We’ve done a lot of work to put our dirt program in this characteristics they position,” said Fantozzi. “We have a unique opportunity to give the want.” – Justin Fantozzi sanctioning bodies and weekly tracks tires the characteristics “Through the years, our sprint they want.” car program has been an impor - The touring series programs tant part of what we do,” said will have a variety of tire applica - Greg Stucker, Goodyear’s director tions for use to help tune their of race tire sales. “Obviously, our chassis. The right rear tire will sponsorship of the 50th Annual have a 105-inch rollout, measure

22 2010 Racing Media Kit 17 inches across the tread continues to be face and mount on a an area of terrific 15-inch wheel. There growth potential.” will be four tread Scott Junod, Goodyear’s sales compound manager for short track racing, choices on the said the 2010 program is a right side. continuation of Goodyear’s The left rear long history of working with tires will have racers, track operators and three rollout sizes, sanctioning bodies to provide 93, 95 and 97 inches. the best and most cost effective They will measure 15 way to go racing. inches across the tread and “Goodyear strives to build the mount on a 15-inch wheel. The best tire for each application,” left side tires have two compound The economic impact on teams Junod said. “There is no doubt choices. racing on Goodyear tires in this that we have the best tire line for “This tire package allows for form of the sport is undeniable, the crate late model programs more maneuverability in racing saving teams money through around the country.” traffic,” Fantozzi said. “That’s competitive longevity. And there’s more. Goodyear’s something sanctioning bodies and The NDRA sanctions a touring development program has individual tracks put very high on series and weekly late model produced a tire that will work for their wish list, so that’s what we programs for limited late model open wheel modified cars, have built into our tires.” cars or cars powered by so-called which are governed by various Goodyear’s tire package for ‘crate’ engines. Crate engines are sanctioning bodies around the late model dirt car racing has been designed for a specific horsepower United States. very popular with sanctioning output and competitors are not bodies and competitors alike. allowed to modify the powerplants. “There is no doubt that “We’ve had a very positive off season, upgrading we have the best tire line our portfolio,” for the crate late model Fantozzi said. “This programs around the country.” – Scott Junod

“Our modified program is going to continue to grow,” said Junod . “It seems like every dirt track in America has a class for these cars and there are several touring programs as well. The tire we built for the modifieds also works for street stock-type cars and other heavy dirt track cars. This is the kind of program that will put all of Goodyear’s knowledge and experi - ence into the hands of Saturday night racers all over the country.” Tracks and sanctioning bodies across the continent are looking to Goodyear and taking advantage of the company’s position as a leader in global tire technology.

23 Goodyear Sponsors 50th Running of Knoxville Nationals

Goodyear will sponsor winged sprint car racing’s The Goodyear Knoxville Nationals traditionally biggest event, the Knoxville Nationals, beginning in draws an entry of more than 100 cars, some of them 2010 and for the next three years and the stage could from as far away as New Zealand and Australia. The not have a brighter spotlight. event is spread out over four nights of racing and The 50th running of the Goodyear Knoxville pays for the effort with a rich purse. Nationals presented by Lucas Oil, the Golden It’s an event Goodyear is familiar with, having Anniversary of the midwestern classic, will be held in competed in it every year for the last quarter-century. 2010. The event routinely “Because we’ve been a part of this for so long, all attracts 100,000 fans, of us at Goodyear Racing understand and value the offering a unique history and tradition of that race,” said Justin marketing opportunity. Fantozzi, Goodyear’s marketing manager for dirt In addition, Goodyear racing. “We intend to do our part to make the Golden will serve as the Anniversary a special event.” exclusive rear tire supplier for Knoxville’s “We’re pleased to have the Goodyear 410 sprint car class all season long. name associated with this event and to “We see Goodyear marking a new era in the sport for both Knoxville and open wheel dirt track racing,” supply our tires to the competitors at said Knoxville Race Director Ralph Capitani. “Their Knoxville Raceway all season long.” foresight and ingenuity will help teams focus on the importance of building the fan base for sprint car – Greg Stucker racing while keeping the costs reasonable.” Other dirt tracks noted the Goodyear-Knoxville Only Goodyear can bring marketing’s most agreement and have inked similar contracts, making recognizable symbol, the iconic Goodyear blimp, to Goodyear the rear tire supplier for weekly sprint car a sporting event and the blimp is expected to fly over programs around the country. Iowa’s rich farmland and race-friendly communities “Few events are as important to a sport as the during the Knoxville Nationals. Knoxville Nationals are to sprint car racing,” said The 50th Goodyear Knoxville Nationals will be Greg Stucker, Goodyear’s director of race tire sales. held at Knoxville Raceway Aug. 11-14. “We’re pleased to have the Goodyear name associated with this event and to supply our tires to the competitors at Knoxville Raceway all season long.”

24 2010 Racing Media Kit Goodyear Expands Tire Lineup for Weekend Warriors

Racing’s “Weekend Warriors,” Goodyear is developing a new the ACT rulebook will also race on the weekly short track heroes who tire that will mount on a 14-inch Goodyear Eagle bias-ply tires. pour their hearts and souls into wheel and will serve the entry- The same is true for one of the hustling their racecars around level classes at many dirt and most popular short track stock car short tracks the world over, have a pavement tracks. The new tire will touring series in the southeastern friend in Goodyear Racing. The be grooved and will work for a US, the United Auto Racing tiremaker’s commitment to manu - wide variety of applications. Association Southern Touring facturing the right tires for short “This is going to be an excellent Asphalt Racing Series (UARA-STARS). addition to our line of Recently, the UARA-STARS racing tires,” said Scott program has been attractive for Junod, Goodyear’s young drivers in NASCAR develop- sales account manager ment programs, but it has long for short track racing. been a destination series for weekly “Now, even the entry track racers who want an opportunity level drivers can benefit to race in a touring program. from Goodyear’s racing Goodyear remains the exclusive experience and tire supplier for the upper tier of manufacturing heritage.” NASCAR’s development circuits, Also in development the K&N Pro Series East and West, for 2010 is Goodyear’s the NASCAR Canadian Tire Series D2637 tire for limited and the NASCAR Mexico Series. late model pavement “Those four programs all race racers. The D2637 on Goodyear Eagle bias-ply tires,” measures 27 inches tall noted Chad Fletcher, Goodyear’s and 7.5 inches across the sales account manager for NASCAR ’s track applications has never been treadface. It mounts on a 15-inch touring series. “The two K&N Pro more obvious than it will be in 2010. wheel. Most paved tracks in the Series programs and the Canadian “Goodyear is best-known for United States have a limited late Tire Series all race on the same line its work with the high-profile, pro - model program and those classes of tires, which means the teams fessional series such as NASCAR’s will benefit from the new piece. can go back and forth between the Sprint Cup Series and the NHRA’s Junod said that Tom Curley, series and know what tires they ’ll be Full Throttle Drag Racing Series, the popular race promoter in the racing on. All four of those series but our company sells just as northeastern United States and schedule races on a wide variety of many tires to the so-called eastern Canada, has worked tracks, so we have to supply them Weekend Warriors as we do to the tirelessly with Goodyear to help with the proper tire for each event.” professionals,” said Greg Stucker, develop the D2637. Goodyear’s reputation for building Goodyear’s director, race tire sales. “Tom saw the need for this the world’s best short track tires “There are more sportsmen racers tire,” Junod said. “We’ve been is evident in Great Britain and the out there than there are professionals able to develop this product with European continent, where and the needs of the sportsmen Tom’s help.” Goodyear has become the exclusive are every bit as important to us as Goodyear will continue as the tire provider for the British F1 Stock those of the pros. We devote a exclusive tire supplier for the Car Series. Similar programs on the great deal of our effort toward the American Canadian Tour (ACT) continent use the same rulebook. sportsmen racers.” and its Canadian sister series, the These incredible cars resemble Goodyear Racing’s effort to Serie ACT Castrol in 2010. So, in American winged sprint cars. They supply the best tires to the world’s addition to the touring programs, are hustled around cinder tracks short track racers is apparent when the late-model programs on paved on tires made by the leader in race you look at the new additions to tracks in the northeastern United tire innovation, Goodyear. Goodyear’s short track line for 2010. States and eastern Canada that use

25 Goodyear Develops New Sports Car Offerings

There’s no legend and, fairly question that stated, has been Goodyear has a one of the keys reputation for to the tiremaker’s making the developmental most technically prowess. Simply enhanced put, Goodyear passenger tires makes tires for in the world. Many of the virtually every road racing advances that helped build that application. reputation were made on the “Sports car racing is a big part world’s road racing tracks. Those of Goodyear’s racing heritage,” the SCCA’s showcase event, the breakthroughs continue to this said Greg Stucker, Goodyear’s National Championship Runoffs. day and so does Goodyear’s director of race tire sales. “You just That tradition of excellence was commitment to sports car racing can’t sit still in this business and continued in 2009, when as a racing and marketing platform. we haven’t. Our development Goodyear-shod cars won in open The diversity of Goodyear’s program produced several new wheel formula classes, production road racing program is the stuff of products during the 2009 season classes, and Grand Touring classes and there are more to come in 2010.” and on both bias and radial Goodyear’s Eagle RS line of constructions. Drivers racing on DOT radial tires has compounds for Goodyear rubber won both under different purposes. One compound dry conditions and in the rain. will be used in classic road racing Samuel Halkais, the 2009 SCCA applications, such as the DOT champion in E Production, won his radial-only classes in Sports Car Club title in very wet conditions and said, of America club racing. Another “Thank God we had the new compound will be offered to Goodyears. Thank you, Goodyear... Autocross or Solo racers who I figured I’d keep going. The compete alone on the track Goodyear tires kept biting and against the clock. kept me going.” One compound, which was Goodyear continues as the introduced in 2009, will bring exclusive tire supplier for the SCCA’s Goodyear back to competition in Spec Racer Ford class, a category groups such as the SCCA’s for purpose-built, single seat racecars. Showroom, Touring and Sedan The tires Goodyear developed for classes. SRF have been very popular with Through the years, Goodyear the competitors for their durability has been a consistent winner in and competitive consistency.

26 2010 Racing Media Kit “New for the 2010 season is the World Speed Motorsports’ Formula Speed 2.0 car... The new car is being designed around .. a reasonably priced tire that will last, and it is made right here in the United States.” – Mark Milazzo

“Sports car racing is a big part of Goodyear’s racing heritage.” – Greg Stucker

Goodyear will continue as the exclusive tire provider for the Star Mazda Championship Formula Speed presented by 2.0 car, which will Goodyear and will be raced in a series begin an exciting, of its own. The new program as World Speed the supplier for a Motorsports new series con - program is entering ducted by World its sixth season, Speed Challenge’s and has always Formula Speed featured Mazda 2.0 car series. powered formula Goodyear has been the only by Goodyear is very important to cars with Goodyear Racing tires. tire supplier the Star Mazda us,” said Bob Shaffer, Goodyear’s “The new car is being designed program has had, but Goodyear’s sales account manager for sports around the Goodyear Racing development program kept busy car racing. “We’ve seen drivers Formula Eagle G19 which is a great anyway. The 2010 season will go through that series and move tire that we have had a lot of mark the second for the Challenge on to other nationally prominent experience with,” World Speed’s on Goodyear radial tires. racing situations, but it’s also Operations Manager Mark Milazzo The Star Mazda Championship important to note that many said. “It has two additional benefits; presented by Goodyear offers drivers feel the Star Mazda it is a reasonably priced tire that technically advanced single seat, Championship is a goal itself. That will last, and it is made right here open wheel cars, which race on is why we develop and build tires in the United States.” both road racing circuits and ovals. that perform consistently for every The G19 is manufactured at The program offers both national driver out there. The program is Goodyear’s Innovation Center and regional events and further growing all over the country and Manufacturing in Akron, Ohio. breaks down into age group classes. we’re right there with them.” When it comes to sports car tire “Our relationship with the Star New for the 2010 season is development, Goodyear continues Mazda Championship presented the World Speed Motorsports’ to lead the way.

27 Key Points in Goodyea r’s Racing History

I90 I I967 Goodyear’s first foray into racing, A.J. Foyt rolled into Victory and its first victory, came when Henry Lane at the Indianapolis 500 Ford put Goodyear rubber on his car on Goodyear tires – the sponsored by the Detroit Driving Club. company’s first Indy 500 win I9I6 since its re-emergence in racing. Goodyear launched its first serious I968 race tire development program. Cars Since 1968, every NASCAR equipped with Goodyear Cord Tires champion of the premier began dominating U.S. racing circuits. Sprint Cup (formerly Nextel, Winston I960 Cup and Grand National) has been on Goodyear won its first international Goodyear tires. I9I9 sports cars race with Maserati driver Goodyear tires were on the winning Stirling Moss at the Grand Prix of Cuba, car in every major race this year, and won the Daytona 500. I974 including the Indianapolis 500. Firestone withdrew from all forms of racing. I963 I922 A.J. Foyt persuaded Goodyear to I978 Having accomplished its goals and The tire war began between Goodyear authorize a development program for faced with economic uncertainty, and Michelin in Formula One racing. the Indy 500, after a 44-year absence. Goodyear dropped out of active racing participation. I964 Foyt won the Indy Car season’s first race I954 (Phoenix) on Goodyear racing tires. Goodyear conducted tire tests at Darlington, S.C., for the NASCAR Goodyear won the 24 Hours of Le Mans Convertible Series. The featured Goodyea r with Dan Gurney and Bob Bondurant in tire was the Police Special. It marked a GT Cobra. the unofficial re-entry into racing. I965 I957 Twelve Indianapolis 500 cars ran on Goodyear asked NASCAR drivers Lee Goodyear tires, starting the Indy Car Petty and Darel Dieringer to do limited phase of the tire war with Firestone. race tire testing in West Palm Beach, Fla. Goodyear developed the crashworthy I980 fuel cell for Indianapolis-style cars, Goodyear’s Eagle tire replaced to reduce the risk of fire. Blue Streak as the official designation for its racing tires. The company’s Goodyear won its first Formula One high-performance passenger tires also World Championship title. adopted the Eagle name. Formula One race tire production moved I966 to Akron, Ohio, from Wolverhampton, Goodyear produced its Lifeguard Inner England. Liner Safety Spare for NASCAR stock car racing, referred to as the “tire within Goodyear withdrew temporarily a tire.” NASCAR mandated its use. from Formula One racing from Goodyear shared its tire safety technology, December 1980 to June 1981. even in the throes of a tire war. I982 Since the startup of the NASCAR I958 Nationwide (formerly Busch) Series in The company’s official 1982, all the champions have won on re-entry into racing. Goodyear Eagles. I959 I983 At NASCAR’s Darlington race, Goodyear’s radial rain tire for Formula Goodyear went head to head One cars introduced at the Monaco against Firestone. Driver Grand Prix, featured a unidirectional Jim Reed finished first on “Gatorback” tread pattern. Goodyear tires.

28 2010 Racing Media Kit I984 I995 200 3 Goodyear introduced its radial slick Goodyear was the sole tire supplier Goodyear became tread tires to Formula One. The first to four top racing series, all with open the sole supplier to radial victory was at the Belgium tire rules: Formula One, NASCAR the new NASCAR Grand Prix. Sprint Cup, NASCAR Nationwide and Grand National Division’s NHRA drag racing’s top classes. West and Busch North series. Michelin withdrew from Formula One racing. The 1,000th Goodyear victory in Production of bias-ply tires for sports, Sprint Cup racing was reached in sprints and drag racers returned to I987 April by Jeff Gordon at Bristol. the Akron Hoosier, a Lakeville, Ind., racing tire Innovation company, competed with Goodyear In competition with Center in the NASCAR Nationwide Series. Bridgestone on the Indy Manufacturing Car circuit, Goodyear won Plant from 15 of 17 races, including the Goodyear’s I988 Indianapolis 500. Hoosier entered NASCAR Sprint Cup Santiago, racing. A Hoosier win at Richmond, Chile, plant. Va., stalled Goodyear’s Cup win streak I996 Grand-Am’s at 464. The Indy Racing League was formed, splitting from CART. new Daytona Goodyear continued to battle Prototype sports I989 Bridgestone in both series. car class Goodyear introduced the radial tire competed solely at North Wilkesboro, N.C. – and Dale I on Goodyear Earnhardt won the race. Hoosier soon 997 radials. withdrew from NASCAR’s top tier. In April, Goodyear became the “Exclusive Tire Supplier for NASCAR’s top three 200 4 I99 I series.” Goodyear Goodyear’s tubeless version of the celebrated 50 non-stop years of inner liner safety spare, or shield, was NASCAR involvement. introduced. It eliminated the inner - I998 tube and most tire air equalization. Goodyear introduced its wet racing Goodyear linked its Wrangler light tire for NASCAR Sprint Cup, truck and SUV tire marketing to Nationwide Series and Craftsman NASCAR racing by stamping the I992 Truck road course events. Goodyear introduced its Short Track brand on the sidewalls of the Special racing Eagle for asphalt tracks Craftsman Truck Series tires. After 368 victories and 25 Drivers’ and launched new yellow-lettered World Championships in Formula Eagle race tires for Sprint Cup. One, Goodyear resigned as a tire 200 5 supplier after the 1998 season. Goodyear marked the Eagle tire I993 brand’s 25th anniversary, for both Every race on the Sprint Cup sched - race and street tires. The NASCAR ule ran on the new breed of I999 Sprint Cup Series logged a running Goodyear left open wheel racing’s Goodyear Eagle radial racing tires. tally of 1,374 Goodyear victories. CART and IRL series. In the four-year Bias-ply tires were relegated to the IRL history, Goodyear earned two history books. driver titles, two tire manufacturer 200 6 An industry first, Goodyear employed The Aquatro wet weather tire was titles, two Indy 500 wins and 17 total victories. RFID technology on a production scale introduced in Formula One. to track tires under a new leasing I994 2000 program in NASCAR’s top three series. Hoosier returned to Sprint Cup Goodyear’s joint effort with the All race tire production is under one roof and Nationwide racing, but withdrew General Motors Corvette racing at the Akron Innovation Center complex. at the end of the season. program paid off with the brand’s first two road racing victories. 200 7 Goodyear reached two milestones: Goodyear and NASCAR signed an the 300th victory in Formula One at 200 I agreement extending Goodyear’s Barcelona, Spain, and the 300th Goodyear was named the sole tire official tire supplier status through consecutive victory in Indy Car supplier to the NHRA’s Top Fuel and 2012 for the top three series. at Vancouver, B.C. Funny Car classes. NASCAR’s Car of Tomorrow debuted 200 2 and ran in 16 of 36 Sprint Cup races. Just 18 Eagle radial tire codes served the Sprint Cup, Nationwide 200 8 and Craftsman Truck Series, where Tire development continued for the Car Goodyear is the official tire supplier of Tomorrow. NASCAR ran it full time for through 2012. The company had the first time at every Sprint Cup race. compiled 1,260 Sprint Cup victories. 2009 During its return to NASCAR North Goodyear developed a NASCAR rain Series, Goodyear tires helped set tire with a tread pattern based on the 11 track qualifying records. popular Eagle F1 All Season street tire. 29 2009 Goodyear Racing Champions

Oval Track Racing

NASCAR Champions Sprint Cup Series Jimmie Johnson Nationwide Series Kyle Busch Craftsman Truck Series Ron Hornaday Jr. Camping World Series East Ryan Truex Camping World Series West Jason Bowles Canadian Tire Series Andrew Ranger NASCAR Mexico German Quiroga American Sports Car Racing Canadian Tour Brian Hoar Serie ACT Castrol Donald Theetge SCCA National Champions UARA-STARS Matt McCall GT1 Cliff Eben ASA Northwest Gary Lewis GT3 Ric Buchey ICAR Corey Juhnke GT Lite Jim Dentici Big 8 Ross Kenseth E Production Samuel Halkias USLMA Danny Burston F Production Mark Carpenter H Production Dan Meller Dirt Racing Champions Formula Mazda Juan Marchand FASTRAK Weekly Racing Spec Racer Ford Mike Miserendino Late Model Division A.J. Diemel SCCA Pro Racing FASTRAK National Trans-Am Tomy Drissi Late Model Shanon Buckingham NDRA Hunter Peacock Star Mazda Championship Jimmie Johnson receives his presented by Goodyear fourth consecutive Goodyear Drag Racing National Adam Christodolou Expert Chris Cumming Gold Car from Goodyear's NHRA Champions Masters Michael Guasch Chairman and CEO Bob Keegan. Top Fuel Tony Schumacher Funny Car Robert Hight Champions of Formula Car The Goodyear Gold Car, a Pro Stock Mike Edwards Challenge presented by Goodyear 24-carat gold replica of the Top Alcohol Dragster Bill Reichert SFM Class Bill Weaver PFM Class Chuck Hulse Sprint Cup champion's car, is Competition Eliminator Bruno Massel Stock Eliminator Edmond Richardson hand engraved each year by Super Comp Jim Perry Jr. Motorcycle Racing artist Michael Dunlap, who has IHRA Champions ASA Flat Track Champions been sculpting the award since Top Fuel Del Cox, Jr. Pro Grand 1985. The presentation was Elite Motorsports National Singles Henry Wiles Pro Stock John MonteCalvo Pro Grand made at NASCAR's year-end National Twins Jared Mees banquet in December. PSCA Champion Pro Street Randy Walker

30 2010 Racing Media Kit

The Goodyear Tire & Rubber Company Corporate Overview Goodyear employs approximately 71,000 people and manufactures its products in more than 60 facilities in 25 countries around the world.

The Goodyear Tire & Rubber Company 1144 East Market Street, Akron, OH 44316 Photography available upon request, or by visiting the Goodyear website at goodyear.com/media or www.racegoodyear.com or www.ciastockphoto.com (username: goodyearmedia, password: racetires) Produced by Goodyear North American Tire Communications Department, Akron, Ohio – February 2010