beautyprofessional association advancing our industry events
PBA Members Get in Free!* GET YOUR TICKETS!
2013 PRE-SHOW BROCHURE JANUARY 26-28 LONG BEACH CONVENTION CENTER LONG BEACH, CA
Coming Soon... New ISSE Long Beach App
Hair by 2012 NAHA Finalist Sal Misseri *restrictions apply
EXPERIENCE THE BIGGEST AND BEST BEAUTY EXPO ON THE WEST COAST beautyprofessional association advancing our industry
International Salon & Spa Expo Long Beach, CA - The Biggest and Best Beauty Expo on the West Coast
The International Salon and Spa Expo Long Beach is the largest professional cash-and-carry, educational beauty event on the West Coast!
Education For Everyone
Choose from education classes in Hair, Nails, Skin & Wellness and Business, including a line-up of Hands-On Hair and CIDESCO Section USA classes.
The Hottest Professional Tools & Products
Shop over 400 global manufacturers on the ISSE Long Beach expo floor for huge savings on the hottest professional-use tools and products.
The Ultimate Beauty Experience
Be inspired by creative presentations and runway events by beauty icons from across the globe on ISSE Long Beach’s three stages and throughout the expo floor.
Competitions
Win industry prestige and add to your professional portfolio by competing in ISSE Long Beach Hair and NailPro Nail competitions.
EstheticsAmerica & Wellness
Experience the serenity of the EstheticsAmerica & Wellness pavilion, designed specifically for skin and wellness professionals. Including a line-up of CIDESCO Section USA education, complimentary skin and wellness education. See page 37.
2 Save on processing fees. Purchase your tickets online. Times, dates and locations subject to change. Visit probeauty.org/isselb for education updates.
January 26-28, 2013 Long Beach Convention Center Long Beach, CA events
Table of Contents The Biggest and Best Beauty Expo on the West Coast
4 Schedule at a Glance 13 Stage Presentations 19 Hands-On Education 27 Student Classes 31 Competitions 33 Exhibitors 39 EstheticsAmerica & Wellness 40 EstheticsAmerica & Wellness Schedule at a Glance 41 CIDESCO Section USA Skin Education 45 Complimentary Skin Classes 48 Hotel & Travel to Long Beach 49 Show Policy 50 Purchase Tickets
Coming Soon... New ISSE Long Beach App
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Saturday, January 26
Time Presenter / Company Class Title Pg Competitions Nail
6:00pm - 7:00pm Nailpro Nailpro Competitions Class 32
6:00pm - 7:00pm Nailpro Hand Painted Nail Art (“The Eyes Have It” Theme) Entries Due 32
6:00pm - 7:00pm Nailpro 3-D Nail Art (“Game Pieces” Theme) Entries Due 32
Sunday, January 27 Stage Presentations
9:30am - 10:15am Anthony Padilla, Joaquin Regalado 2013 Latino Collection 14
9:30am - 11:00am Steve Elias From Conception to Realization 18
10:00am - 10:45am P&G Salon Professionals New Illumina Color 17
10:30am - 11:15am HDTV Art Team A Thorough and Genuine Consultation 15
11:00am - 11:45am Enzo Milano 2nd Annual L’Una Hairstyling Competition 15
11:30am - 1:00pm Martin Parsons Long Hair 16
12:00pm - 12:45pm Nick Arrojo ARROJO Goes to ISSE 2013 16
1:00pm - 1:45pm Mike Karg The KARG DryHairCut 16
1:45pm - 2:45pm Sassoon Academy featuring Mark Hayes Spring Summer Collection 2013* 18
2:00pm - 3:30pm Charlie Price Photo Shoot 101 14
Aaron Grenia, Chase Kusero, Cutting and Styling Techniques to Create Beautiful, 2:15pm - 3:45pm 14 Frank Izquierdo, Laurent D. High End, Everyday Hair
3:00pm - 3:45pm Martin Parsons The Magic of Long Hair 16
4:00pm - 4:45pm BaByliss BaByliss Pro 14
4:00pm - 5:30pm Faatemah Ampey RetroEvolution 15
4:30pm - 6:00pm Sassoon Academy Sassoon Academy Student Connection / Nuts & Bolts
5:00pm - 5:45pm Lisa Yamasaki Tokyo Collection 2013 16 Hands-On Education Hair
10:00am - 1:00pm Greg Zorian Master the Art of Barbering* 21
10:00am - 1:00pm Ruben Martinez Donna Bella Hair Extension Certification* 20
10:00am - 1:00pm Short2Long, Debbi Tenney Short2Long Certification* 22
10:00am - 1:00pm Hiroshi Kitamura Spiral Stroke Cut/Tribute to Vidal Sassoon* 21
2:00pm - 5:00pm Charla Saloane Understanding Ingredients and Product Layering* 20
2:00pm - 5:00pm Jo Blackwell-Preston Jo Blackwell-Preston Color* 21
2:00pm - 5:00pm Steve Elias The Bombshell* 22
SEE PAGE 38 FOR ESTHETICSAMERICA & WELLNESS SCHEDULE. *Additional Investment Required 4 Save on processing fees. Purchase your tickets online. Times, dates and locations subject to change. Visit probeauty.org/isselb for education updates.
January 26-28, 2013 Long Beach Convention Center Long Beach, CA events
Sunday, January 27
Time Presenter / Company Class Title Pg Hands-On Education Hair
2:00pm - 5:00pm The TEALs Cut & Color ‘Em All* 24 Competitions Hair
8:30am - 12:30pm PBA / ISSE Long Beach Competitor Check-In Begins 32
9:30am - 10:10am PBA / ISSE Long Beach Ladies’ Trend Cut, Color & Style 32
11:30am - 12:00pm PBA / ISSE Long Beach Long Hair Bridal 32
1:30pm - 2:30pm PBA / ISSE Long Beach Fantasy-Inspired by Hollywood 32
3:30pm - 4:00pm PBA / ISSE Long Beach Awards 32 Nail
6:30am - 7:30am Nailpro Competitors Report 32
8:00am - 9:00am Nailpro Priceless Critique 32
9:45am - 10:00am Nailpro Fantasy Nail Art (“Kings & Queens Theme”) Assembly 32
10:30am - 12:00pm Nailpro Tip & Overlay Relay and Team Spirit - One Hand 32
1:00pm - 2:00pm Nailpro The Longest Nail 32
3:00pm - 4:30pm Nailpro Freestyle Sculptured Nails - One Hand 32 Complimentary Hair Education - Descriptions at probeauty.org/isselb
Aaron Grenia, Chase Kusero, Cutting and Styling Techniques to Create Beautiful, 10:00am - 11:30am Frank Izquierdo, Laurent D. High End, Everyday Hair
10:00am - 11:30am Chad Clark, Robert Reed ERGO’s Art of the Blow Dry
10:00am - 11:30am Christine Dillon Croc Turboion Design Academy
10:00am - 11:30am Chuck Caple Nobody Breaks Down Color Like Chuck
10:00am - 11:30am Irv Krauledis Cinderella Hair Extensions Our Hair Your Way
10:00am - 11:30am Mike Karg Let’s Cut Hair Dry Look and Learn
10:00am - 11:30am Sheenon Olsen Hotheads Hair Extensions - Complete Extension
12:00pm - 12:45pm Bonnie Megowan Shearology
12:00pm - 1:30pm Adrienne Rogers The Art of Highlighting - “Creating Your Unique Technique Portfolio”
12:00pm - 1:30pm Christina Goree Get Your Hands on Your Man
12:00pm - 1:30pm Elijah Mack Rise of the Machines, The “Alternative” Clipper Cutting Experience
12:00pm - 1:30pm Nicole Gollaz Long-Lasting Retexturizing Service without Gloves or Chemicals
Using 100% Plants to Color Hair, Cover Gray, Nourish Hair and 12:00pm - 1:30pm Oshalla Diana Marcus Treat Scalp Conditions
12:00pm - 1:30pm Robb Dubre Color Me Kenra
12:00pm - 1:30pm Tina Owens and Tiffany Hoover Halo Couture Extensions: Heavenly Hair in an Instant
*Additional Investment Required
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Sunday, January 27
Time Presenter / Company Class Title Pg Complimentary Hair Education - Descriptions at probeauty.org/isselb
Advanced Professional Chemical Services: 2:00pm - 2:45pm Nicole Gollaz Maximizing Performance and Client Satisfaction
2:00pm - 3:30pm Debbi Tenney Introduction to Short2long Hair Extensions
2:00pm - 3:30pm Irv Krauledis Cinderella Hair Extensions Our Hair Your Way
2:00pm - 3:30pm Joaquin Regalado The Comb
2:00pm - 3:30pm Major League Barber 2013 New Trends in the Barber Art
2:00pm - 3:30pm Melissa Johnson The Art of Highlighting - “Make an Impression”
2:00pm - 3:30pm Sheenon Olsen Hotheads Hair Extensions - Complete
2:00pm - 3:30pm Ruben Martinez Donna Bella Introduction to 3 Methods of Hair Extensions
4:00pm - 5:30pm Adrienne Rogers The Art of Highlighting - “Creating Your Unique Technique Portfolio”
4:00pm - 5:30pm Christine Dillon Croc Turboion Design Academy
4:00pm - 5:30pm Elijah Mack The Tao of Clipper Cutting
4:00pm - 5:30pm Enzo Milano ENZO Milano Hollywood Curls
4:00pm - 5:30pm Gary Gerard Gary Gerard’s Quadriangle Principle of Haircutting
4:00pm - 5:30pm Lorraine Conrad Hair Addictionz Hair Extensions
4:00pm - 5:30pm Trisha Kemp How to Guarantee Color & Color Correction Complimentary Nail Education - Descriptions at probeauty.org/isselb
10:00am - 10:45am Gregory Salo Backfills For Thrills Class (Both Gel & Acrylic)
10:00am - 11:30am Christine Le The Power of Christrio’s InstaSet™ Streamlined Nail Enhancement System
11:15am - 12:00pm Alisha Botero Colour Gloss Gel Polish Art by Artistic Nail Design
12:00pm - 1:30pm Mary Jo Zwirowski Get The Skinny on Dashing Diva Professional “Tips and Tricks”
12:30pm - 2:00pm Adam Tran 10 Tips for Success
2:00pm - 3:30pm Mireya Cardona Izel Nails - 2013 Fantasy Nails
2:30pm - 3:15pm Gregory Salo Backfills For Thrills Class (Both Gel & Acrylic)
4:00pm - 5:30pm Nicole Knight Electric Filing at it’s Best
4:00pm - 5:30pm So Yong Yu The Ultimate Dashing Diva Professional Experience Complimentary Business Education - Descriptions at probeauty.org/isselb
10:00am - 10:30am Aygun Sana Spotlight - On Client Feedback
10:00am - 11:30am Tonya Moran Guest Rewards Programs Keep “Em Coming Back
Survival Tactics for the Social Age: How to Catch Up, 12:00pm - 1:30pm Stephanie Jennings Keep Up & Stay One Step Ahead
12:00pm - 12:45pm Steve Edwards Norvell Sunless Techniques and Business Building
12:00pm - 1:30pm Jon Maple Inventory Solutions For Pumping Up Profits
4:00pm - 4:45pm Steve Edwards Norvell Sunless Techniques and Business Building
SEE PAGE 38 FOR ESTHETICSAMERICA & WELLNESS SCHEDULE. *Additional Investment Required 6 Save on processing fees. Purchase your tickets online. Times, dates and locations subject to change. Visit probeauty.org/isselb for education updates.
January 26-28, 2013 p 800.468.2274 facebook.com/pbaisse Long Beach Convention Center probeauty.org/isselb @probeautyassoc Long Beach, CA YOUR
Style, and we are your SOURCE never goes out of
for Color! Stay in touch with the Hottest Brands, Colors and Styling Trends with our wide range of Products and Education!
keeping you “in the know” on the latest in styles and salon SOURCE, We are your technology. With the biggest names in the industry, we offer a wide range of education and professional services to help your salon business succeed!
Customer Service /// 1-800-362-3186 for more info, visit www.cosmoprofbeauty.com
E_005036_ISSE_PreShow.indd 1 9/6/12 3:36 PM beautyprofessional association advancing our industry
Sunday, January 27
Time Presenter / Company Class Title Pg Complimentary Business Education - Descriptions at probeauty.org/isselb
4:00pm - 5:30pm Larry Kopsa Ask a CPA Student Classes 10:30am - 11:30am Charles Marcus From Good to Great: How to Get to World Class in the Salon Industry* 28
12:00pm - 1:30pm Larry Curtis Incredible Salon Success* 28
2:00pm - 3:30pm Mary Wilson Platforms4Success* 28
4:00pm - 5:30pm Paul DiGrigoli Preparing Students for the Workplace* 28
Monday, January 28 Stage Presentations
9:30am - 11:00am Steve Elias From Conception to Realization 18
10:00am - 10:45am Elijah Mack Californication with Andis 15
10:00am - 10:45am Charlie Price Style TEK with NAHA Master Charlie Price 14
11:00am - 11:45am Faatemah Ampey RetroEvolution 15
11:00am - 11:45am Martin Parsons The Magic of Long Hair 16
11:30am - 1:00pm Nick Arrojo Classroom Inspiration 17
12:00pm - 12:45pm HDTV Art Team Editorial Styling 15
12:00pm - 12:45pm Rusk The Bespoke Collection 18
1:30pm 2:15pm Julian Macias The Art of Hairstyling 15
2:00pm - 3:30pm Martin Parsons Long Hair 16
2:30pm - 3:15pm Chris Popovski Experience “Ready2go” - Cold Fusion Hair Extensions 14
2:30pm - 3:15pm P&G Salon Professionals New Illumina Color 17
3:30pm - 4:15pm Lisa Yamasaki Tokyo Collection 2013 16
3:30pm - 4:15pm Raul Martez Advance Colorcutting 18 Hands-On Education Hair
10:00am - 1:00pm Charla Saloane Understanding Ingredients and Product Layering* 20
10:00am - 1:00pm Hiroshi Kitamura Spiral Stroke Cut/Tribute to Vidal Sassoon* 21
10:00am - 1:00pm Adrienne Rogers The Art of Highlighting* 20
10:00am - 1:00pm The TEALs De-Mystifying Long Hair* 23
2:00pm - 5:00pm Jo Blackwell-Preston Jo Blackwell-Preston Color* 21
2:00pm - 5:00pm Steve Elias The Edwardian Era* 22
2:00pm - 5:00pm Tracy Belcher and Juan Manzano Andis Up Close and Clippered with the “Secrets of Blending”* 22
2:00pm - 5:00pm The TEALs Special Opps* 23
*Additional Investment Required 8 Save on processing fees. Purchase your tickets online. Times, dates and locations subject to change. Visit probeauty.org/isselb for education updates.
January 26-28, 2013 Long Beach Convention Center Long Beach, CA events
Monday, January 28
Time Presenter / Company Class Title Pg Competitions Hair
7:00am - 7:30am Nailpro Competitors Report 32
8:00am - 9:00am Nailpro Inspired Artist Genius - 3 Phases 32
9:45am - 11:15am Nailpro Salon Success 32
4:00pm Nailpro Awards Ceremony 32 Complimentary Hair Education - Descriptions at probeauty.org/isselb
Advanced Professional Chemical Services: Maximizing 10:00am - 10:45am Nicole Gollaz Performance and Client Satisfaction
10:00am - 11:30am Christine Dillon Croc Turboion Design Academy
10:00am - 11:30am Enzo Milano The ENZO Curl
10:00am - 11:30am Irv Krauledis Cinderella Hair Extensions Our Hair Your Way
10:00am - 11:30am Sheenon Olsen Hotheads Hair Extensions - Complete Extensions
10:00am - 11:30am Melissa Johnson The Art of Highlighting - “Make an Impression”
12:00pm - 12:45pm Bonnie Megowan Shearology
Aaron Grenia, Chase Kusero, Cutting and Styling Techniques to Create Beautiful, 12:00pm - 1:30pm Frank Izquierdo, Laurent D. High End, Everyday Hair
12:00pm - 1:30pm Chad Clark, Robert Reed ERGO’s Art of the Blow Dry
12:00pm - 1:30pm Debbi Tenney Introduction to Short2long Hair Extensions
12:00pm - 1:30pm Lorraine Conrad Hair Addictionz Hair Extensions
12:00pm - 1:30pm Major League Barber 2013 New Trends in the Barber Art
12:00pm - 1:30pm Mike Karg Let’s Cut Hair Dry Look and Learn
12:00pm - 1:30pm Ruben Martinez Donna Bella Introduction to 3 Methods of Hair Extensions
12:00pm - 1:30pm Tina Owens and Tiffany Hoover Halo Couture Extensions: Heavenly Hair in an Instant
2:00pm - 3:30pm Chuck Caple Nobody Breaks Down Color Like Chuck
2:00pm - 3:30pm Gary Gerard Gary Gerard’s Quadriangle Principle of Haircutting
2:00pm - 3:30pm Gustav Mendoza Bridging the Gap
2:00pm - 3:30pm Melissa Johnson The Art of Highlighting - “Make an Impression”
2:00pm - 3:30pm Oshalla Marcus Remove Heavy Metals, Mineral and Chemical Build Up
2:00pm - 3:30pm Robb Dubre Color Me Kenra
2:00pm - 3:30pm Sheenon Olsen Hotheads Hair Extensions - Complete Extensions
2:00pm - 3:30pm Trisha Kemp How to Guarantee Color & Color Correction
*Additional Investment Required
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p 800.468.2274 facebook.com/pbaisse probeauty.org/isselb @probeautyassoc beautyprofessional association advancing our industry
Monday, January 28
Time Presenter / Company Class Title Pg Complimentary Nail Education - Descriptions at probeauty.org/isselb
10:00am - 11:30am Adam Tran 10 Tips for Success
10:00am - 11:30am Mary Jo Zwirowski Get The Skinny on Dashing Diva Professional “Tips and Tricks”
12:00pm - 1:30pm Nicole Knight Electric Filing at it’s best
12:00pm - 1:30pm So Yong Yu The Ultimate Dashing Diva Professional Experience
2:00pm - 3:30pm Christine Le Izel Nails - 2013 Fantasy Nails
2:00pm - 3:30pm Mireya Cardona The Power of Christrio’s InstaSet™ Streamlined Nail Enhancement System Complimentary Business Education - Descriptions at probeauty.org/isselb
10:00am - 11:30am Louis Mattassi Turn Your Salon Profits Around in 30 Days
10:00am - 11:30am Paul DiGrigoli Booked Solid: The Ultimate Guide to Getting and Keeping Clients
12:00pm - 1:30pm Aygun Sana Spotlight - On Client Feedback
2:00pm - 2:45pm Steve Edwards Norvell Sunless Techniques and Business Building
Survival Tactics for the Social Age: How to Catch Up, 2:00pm - 3:30pm Stephanie Jennings Keep Up & Stay One Step Ahead Student Classes
10:00am - 11:30am Mary Wilson Platforms4Success* 28
12:00pm - 1:30pm Charles Marcus From Good to Great: How to Get to World Class in the Salon Industry* 28
2:00pm - 3:30pm Paul DiGrigoli Booked Solid: The Ultimate Guide to Getting and Keeping Clients* 29
SEE PAGE 38 FOR ESTHETICSAMERICA & WELLNESS SCHEDULE. *Additional Investment Required
Coming Soon... New ISSE Long Beach App
*Additional Investment Required 10 Save on processing fees. Purchase your tickets online. Times, dates and locations subject to change. Visit probeauty.org/isselb for education updates.
January 26-28, 2013 p 800.468.2274 facebook.com/pbaisse Long Beach Convention Center probeauty.org/isselb @probeautyassoc Long Beach, CA advancing our industry membership
education business resources government advocacy research charitable initiatives events you belong!
Join for $95
save money on events, education and more when you become part of the pba network.
Join the nation’s largest organization of
Hair by 2011 NAHA Winner Carlos Cintron salon professionals!
professional booth #2422 p 800.468.2274 probeauty.org/join beauty probeauty.org/facebook association @probeautyassoc advancing our industry education
FACIAL MASSAGE BODY TREATMENTS EXAMINATION
CIDESCO Section USA
Advance Your Career
To learn more about CIDESCO’s education, refer to page 39.
professional tf 800.468.2274 p 480.281.0424 probeauty.org probeauty.org/facebook beauty twitter.com/probeautyassoc association STAGE PRESENTATIONS All stage presentations are complimentary with your expo ticket purchase unless otherwise noted.
ISSE LONG BEACH Brings you the hottest runway and artistic presentations by the industry’s top stylists and educators on its three stages.
CENTER STAGE Be inspired by the extraordinary artistic talent of today’s leading stylists.
STAGE RIGHT Learn the latest techniques in cutting, color application and more.
NAHA STAGE Join NAHA winners and finalists to learn how to transform your ideas into a winning portfolio. beautyprofessional association advancing our industry
Stage Presentations All stage presentations are complimentary with your expo ticket purchase unless otherwise noted.
Anthony Padilla, Joaquin Regalado 2013 Latino Collection Sunday, 9:30am - 10:15am, Stage Right Be ready for an explosion of shape, color and style. Joaquin and company will focus on some of the hottest looks and trends, which are embodied in his own work.
Aaron Grenia, Chase Kusero, Franck Izquierdo, Laurent D. Cutting and Styling Techniques to Create Beautiful, High End, Everyday Hair Sunday, 2:15pm - 3:45pm, Stage Right Watch as this group demonstrates cutting and styling techniques that create beautiful, high-end, everyday hair. These celebrity hairstylists share secrets on how to create and maintain expensive, healthy looking hair on everyone that sits in their chair.
BaByliss BaByliss Pro Sunday, 4:00pm - 4:45pm, Center Stage Wrap your brain around advanced clipper cutting including how to cut long-hair and how to embrace disconnection within a haircut. Be amazed by the latest techniques using the industries highest– performing tools from Babyliss Pro, including the new Volare Clipper, the amazing Babyliss J1 and Nano Titanium tools.
Charlie Price Photo Shoot 101 Sunday, 2:00pm - 3:30pm, NAHA Stage Looking for tips on how to prepare a photo shoot? Join Charlie Price as he discusses how to get started and why you should enter NAHA. Plus, dive into his latest nominated work and see some of his award winning “greatest hits.”
Charlie Price Style TEK Monday, 10:00am - 10:45am, Stage Right Join NAHA Master Charlie Price as he deconstructs hairstyling from basic salon updos to wedding creations to high fashion looks fit for a photo shoot!
Chris Popovski Experience “Ready2go” - Cold Fusion Hair Extensions Monday, 2:30pm - 3:15pm, Stage Right Gain knowledge on one of the fastest growing trends in the industry - cold fusion hair extensions. Learn how to offer length, volume and color effects without causing any damage. Ready2go, Cold Fusion is a fully reusable hair system saving both the stylist and the customer time and money.
14 Save on processing fees. Purchase your tickets online. Times, dates and locations subject to change. Visit probeauty.org/isselb for education updates.
January 26-28, 2013 Long Beach Convention Center Long Beach, CA events
Elijah Mack Californication with Andis Monday, 10:00am - 10:45am, Center Stage Andis platform artist Elijah Mack takes you on a “clipper cutting” thrill ride of the surf, skate & sounds of the Golden State of California. Showcasing the cutting edge hairstyles, fashions & music that has defined the alternative lifestyles of California. From the Pompadour “American Graffiti” greasers to the current hip-hop/punk rock fashionistas! Elijah rips though haircuts & cultural barriers with his Andis clippers & his one of a kind sense of humor. This barrage of music, video and live presentation will change the way you look @ hair, fashion & the state of California.
Enzo Milano 2nd Annual L’Una Hairstyling Competition Sunday, 11:00am - 11:45am, Center Stage Watch competitors battle in editorial talent as they raise awareness about Enzo Milano’s non-profit organization.
Faatemah Ampey RetroEvolution Sunday, 4:00pm - 5:30pm, NAHA Stage Monday, 11:00am - 11:45am, Stage Right This presentation is a celebration of classic silhouettes and styles inspired from the past. Hold on to your bobbi socks, this isn’t your mother’s updo! Imagine pink pompadours and swirls of pincurls with pastel hues. Learn how to translate retro styles into bridal and special occasion hair.
HDTV Art Team A Thorough and Genuine Consultation Sunday, 10:30am - 11:15am, Stage Right Learn how to increase you annual revenue by $40,000! Learn what a winning consultation will do to expand your creativity and revenue, it’s all about attracting and retaining client referrals. During this practical session you will work on the art of facial framing through cuts and razor styles.
HDTV Art Team Editorial Styling Monday, 12:00pm - 12:45pm, Stage Right Expand your creativity to increase the frequency of your long hair clients visits. Our ART TEAM Members will prepare you by delving into techniques from classic and contemporary designs for formal occasions and relaxed day looks.
Julian Macias The Art of Hairstyling Monday, 1:30pm - 2:15pm, Center Stage Learn to create art and fashion with simple techniques starting from building foundation to cultivating texture. Utilizing simple techniques with CHI Orbits you can create, waves, curls and polished elegant styles. Styling options are made simple and easy using CHI Made in the USA Tools for a safer more beautiful result.
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p 800.468.2274 facebook.com/pbaisse probeauty.org/isselb @probeautyassoc beautyprofessional association advancing our industry
Stage Presentations All stage presentations are complimentary with your expo ticket purchase unless otherwise noted.
Lisa Yamasaki Tokyo Collection 2013 Sunday, 5:00pm - 5:45pm, Center Stage Monday, 3:30pm - 4:15pm, Center Stage This two-part presentation brings the hottest trends of hair fashion and the cool Tokyo Mode together with special guest Allen Edwards. Explore Lisa Yamasaki’s creative hair art of “Deep Space”, the distant and enigmatic corners of space far beyond the boundaries of our Milky Way.
Martin Parsons The Magic of Long Hair Sunday, 3:00pm - 3:45pm, Center Stage Monday, 11:00am - 11:45am, Center Stage Watch this dramatic, fashion forward presentation featuring multiple looks that can be reproduced in a salon in minutes. Designed to inspire and motivate stylists to increase and achieve new services in their salon.
Martin Parsons Long Hair Sunday, 11:30am - 1:00pm, NAHA Stage Monday, 2:00pm - 3:30pm, NAHA Stage Want to increase your special occasion business? Come and see Martin create magnificent styles on models dressed in spectacular evening wear. Be prepared to leave inspired and armed with new ideas for your salon.
Mike Karg The KARG DryHairCut Sunday, 1:00pm - 1:45pm, Stage Right Whether you are an avid enthusiast or a curious novice in the world of hair. Join Mike KARG and team in this 45 minute skill-building presentation in cutting, styling and blow-drying. Immerse yourself in the world of “The KARG DryHairCut ™” and the latest KARG Shear invention. An eclectic group of very talented hairstylists that are willing to share their knowledge!!
Nick Arrojo ARROJO Goes to ISSE 2013 Sunday, 12:00pm - 12:45pm, Center Stage Starring Nick Arrojo and the ARROJO Artistic Team premiering a new ARROJO American Wave System, this is a rarefied closeup at the way world-class stylists invent tomorrow’s most desirable looks. This year, look for off-center shapes as we create a new wave of modern, multi-textured styles with juxtaposed scissor and razor cutting, combined with the new wave of American Wave.
16 Save on processing fees. Purchase your tickets online. Times, dates and locations subject to change. Visit probeauty.org/isselb for education updates.
January 26-28, 2013 p 800.468.2274 facebook.com/pbaisse Long Beach Convention Center probeauty.org/isselb @probeautyassoc Long Beach, CA events
Nick Arrojo Classroom Inspiration Monday, 11:30am - 1:00pm, NAHA Stage In the classroom, get up close and personal with hairdressing pioneer, Nick Arrojo. Featuring the latest trends and techniques in modern scissor and razor-cutting, as well as how to combine contemporary cuts with a new ARROJO American Wave System, Nick’s live model demos inspire an inventive approach to modern and creative, precision-based hairdressing.
P&G Salon Professional New Illumina Color Sunday, 10:00am - 10:45am, Center Stage Monday, 2:30pm - 3:15pm, Center Stage Introducing New Illumina Color by Wella Professionals. More than a color – A wonder of light.
SUPERCHARGE YOUR hair for high octane shine 17
p 800.468.2274 facebook.com/pbaisse probeauty.org/isselb @probeautyassoc beautyprofessional association advancing our industry
Stage Presentations All stage presentations are complimentary with your expo ticket purchase unless otherwise noted.
Raul Martez Advance Colorcutting Monday, 3:30pm - 4:15pm, Stage Right It’s important to understand how to achieve balance in a haircut. Start to work harder and smarter, specifically when applying three different color tones in one application.
RUSK The Bespoke Collection Monday, 12:00pm - 12:45pm, Center Stage Join the RUSK as they empower you to recreate the looks from the 2013 Bespoke Collection! Enhance your technical cutting, coloring and finishing skills while being inspired by the artistic vision of the RUSK Design Team.
Sassoon Academy, featuring Mark Hayes Spring Summer Collection 2013 Sunday, 1:45pm - 2:45pm, Center Stage (Ed. Code 101) Enjoy an exclusive insight into the inspirations and techniques behind the new Spring/Summer 2013 collection from the Sassoon Academy, presented by International Creative Director, Mark Hayes, and the Sassoon Academy Creative Team. Price: PBA Members $45 | Non-Members $55
Steve Elias From Conception to Realization Sunday, 9:30am - 11:00am, NAHA Stage Monday, 9:30am - 11:00am, NAHA Stage Ready to shoot your NAHA collection but don’t know where to begin? Join Steve as he shows his step- by-step process on how to produce and maximize the exposure and longevity of your collection. Learn everything from model and crew selection, picking the right photographer, budgeting, post production and everything in between.
ISSE LB tickets are free for select PBA members. Visit probeauty.org/join to learn more about the benefits of joining and helping to advance the professional beauty industry.
18 Save on processing fees. Purchase your tickets online. Times, dates and locations subject to change. Visit probeauty.org/isselb for education updates.
January 26-28, 2013 p 800.468.2274 facebook.com/pbaisse Long Beach Convention Center probeauty.org/isselb @probeautyassoc Long Beach, CA HANDS-ON EDUCATION Expo Ticket and Additional Investment Required. See probeauty.org/isselb for an updated schedule. beautyprofessional association advancing our industry
Hands-On Education Expo Ticket and Additional Investment Required. See probeauty.org/isselb for an updated schedule.
Hands-On Hair
Product Club featuring Adrienne Rogers The Art of Highlighting Monday, 10:00am - 1:00pm (Ed. Code 409) The techniques Product Club develops are designed to be inspirational and allow you to make them your own. We encourage you to analyze and re-imagine the techniques into something that is uniquely yours. Once you learn the foundation of the techniques, you can develop “design building blocks” that will create your desired finished designs. Set yourself apart from everyone else by creating your unique Highlighting Technique Portfolio. Price: PBA Members $125 | Non-Members $145 What Do I Bring? Mannequin head - all else will be provided as well as a goodie bag valued at $65!
Charla Saloane Understanding Ingredients and Product Layering Sunday, 2:00pm - 5:00pm (Ed. Code 401) Monday, 10:00am - 1:00pm (Ed. Code 410) It’s time to get educated on product ingredients! If you learn how to identity ingredients, then you can start to identify how they will affect each and every hair type. Stylists will leave with understanding about product layering so that the correct products are used on the right textures and curl patterns. Price: PBA Members $125 | Non-Members $145 What Do I Bring? Theresa Mannequin, Ionic Blow Dryer, Ionic Flat Iron, Clips, Large toothed comb, Rattail Comb, 9 row thermal brush, Perm rods, and Flexi rods.
Donna Bella and Ruben Martinez Donna Bella Hair Extensions Certification Course Sunday, 10:00am - 1:00pm (Ed. Code 405) For the first time ever Donna Bella will be offering a certification course to become Donna Bella certified! Educator Ruben Martinez will be taking you through a hands on course in your choice of extension methods, I-link (beaded), Kera-link (fusion), or Tape-in (seamless). After completion of the course you will receive a certificate verifying that you are Donna Bella certified, as well as a marketing kit and a preferred listing in our Donna Bella directory of salons. This course includes the hair extension kit of your choice as well as certification. You do not want to miss this class! Price: PBA Members $169 | Non-Members $199 What Do I Bring? All tools will be provided to you because the course price includes the price of a kit! Take your pick: You can choose an I-link ($145 value), Kera-link ($175.00 value), or a tape-in ($155.00 value), kit.
20 Save on processing fees. Purchase your tickets online. Times, dates and locations subject to change. Visit probeauty.org/isselb for education updates.
January 26-28, 2013 Long Beach Convention Center Long Beach, CA events
Greg Zorian Master the Art of Barbering Sunday, 10:00am - 1:00pm (Ed. Code 403) In this hands’ on approach Greg will walk you through the basics of barbering to the most technically challenging haircuts. Gain the confidence necessary to deliver the classic 1920’s taper, the 1950’s pompadour, and the challenging fades and clipper cuts of today. Master the most difficult barbering techniques: blending, tapering, and fading. Take your haircuts to the next level by cutting the most natural looking hairlines. Price: PBA Members $125 | Non-Members $145 What Do I Bring? 2 Krest #9001 Flat Top Combs (Black and White), Cricket Power Pro 30 Silk Comb, Cricket Power Pro 20 Silk Comb, 40-44 tooth blending/thinning scissor, 6” or larger shear for scissor over comb, Powerful adjustable clipper in good working condition (ex. Andis envy or master, oster fast feed or topaz, wahl senior or designer), Detachable Blade Clippers are also acceptable, Plastic attachments or blade sizes 1/16”, 1/8”, ¼”, 3/8”, and ½”, Clipper oil and/or clipper spray and a hair clip, T-trimmer in good working condition, Brad Mannequin without beard, Hairdryer, spray bottle (water) , light gel (any kind), hand mirror, and 2 hair brushes (vent brush and rubber bristle brush).
Hiroshi Kitamura Spiral Stroke Cut/Tribute to Vidal Sassoon Sunday, 10:00am - 1:00pm (Ed. Code 404) Monday, 10:00am - 1:00pm (Ed. Code 411) In this 2 part advanced hands -on class Hiroshi will teach how to texturize long layer haircuts using his “spiral stroke” technique. In a special homage to his mentor,the second half of class Hiroshi will teach the “5 Point “ haircut which is one of the innovative styles made famous by his teacher and friend Vidal Sassoon ! Grab your shears and be ready to leave class with a with a new flair for texturing and a edgy new haircut to take back to your chair!!! Price: PBA Members $125 | Non-Members $145 What Do I Bring? Shears, Clips, Water bottle, Combs, Blowdryer (optional)
Jo Blackwell-Preston Jo Blackwell-Preston Color Sunday, 2:00pm - 5:00pm (Ed. Code 406) Monday, 2:00pm - 5:00pm (Ed. Code 413) Celebrity hair colorist and motivational speaker, Jo Blackwell-Preston, along with Team DopDop will set you up for success. Whether you’re just starting out or a seasoned master colorist, you don’t want to miss this! Spend three hours with Jo and her team in this hands-on, walk away fully loaded, and ready to make money, color class. Price: PBA Members $125 | Non-Members $145 What Do I Bring? Tools are color comb (rattail), color Apron, Foil, Color brushes, Clips (6), Wide tooth comb, blow dryer, wisk, and one salon towel.
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Hands-On Education Expo Ticket and Additional Investment Required. See probeauty.org/isselb for an updated schedule.
Hands-On Hair
Tracy Belcher and Juan Manzano Andis Up Close and Clippered with the “Secrets of Blending” Monday, 2:00pm - 5:00pm (Ed. Code 414) The key to great men’s haircutting is better blending. Seamless transition from interiors to exteriors, at any length is what sets apart exceptional haircuts and haircutters. Andis Educators Tracy & Juan will share the mid-length, short and shorter blending tactics that will improve your timing, raise your quality and build your business. Perimeter tapering will be explained and explored as well. All hair types and textures will be addressed. Price: PBA Members $125 | Non-Members $145 What Do I Bring? Clipper, Clipper guard set, Trimmer, Extension cord or power strip, Vent brush, Clipper Comb, Blending shears, Small towel, Note pad & pencil, an open mind to learn!
Short2long, Debbi Tenney Short2long Certification Sunday, 10:00am - 1:00pm (Ed. Code 402) The Short2long method is a win/win solution for everyone. People love that our hair is reusable, which saves your clients money while you still get paid to remove and re-apply. This class will show you how to promote yourself and get extension clients that will always come back for more! Price: PBA Members $125 | Non-Members $145 What Do I Bring? Mannequin heads and tools will be provided for each student.
Steve Elias The Bombshell Sunday, 2:00pm - 5:00pm (Ed. Code 408) From Monroe to Bardot, learn how to take hairstyles from flat to fabulous! Steve Elias teaches the basics to create some of the most iconic head-turning hairstyles to ever grace the silver screen. Sexy waves, tousled updos, voluptuous bouffants, and everything in between. This is a class you won’t want to miss! Price: PBA Members $125 | Non-Members $145 What Do I Bring? 1/2 inch curling Iron, 1 inch curling Iron, Large and medium Velcro rollers , Setting Clips, Bobby pins (reg size and large), Hair Pins (reg size and large), Flat Brush, Oval Mason Pearson brush or equivalent, Metal heat resistant Rat Tail comb, and teasing comb.
Steve Elias The Edwardian Era Monday, 2:00pm - 5:00pm (Ed. Code 416) Can’t get enough of downtown Abbey’s tea dresses and elaborate hairstyles? Join the club! Dive into a time before nail polish and nylons and see how much work it would have taken to make Lady Mary beautiful. (Hint: dirty hair is involved.) Steve shows you the foundation work for creating some of the era’s most beautiful styles! It’s enough to make a Turkish diplomat lose his breath. Come join us! Price: PBA Members $125 | Non-Members $145 What Do I Bring? 1/2 inch curling Iron, 1 inch curling Iron, Setting Clips, Bobby pins (reg size and large), Hair Pins (reg size and large), Flat Brush, Oval Mason Pearson brush or equivalent, Metal heat resistant Rat Tail comb, and teasing comb. 22 Save on processing fees. Purchase your tickets online. Times, dates and locations subject to change. Visit probeauty.org/isselb for education updates.
January 26-28, 2013 p 800.468.2274 facebook.com/pbaisse Long Beach Convention Center probeauty.org/isselb @probeautyassoc Long Beach, CA beautyprofessional association advancing our industry events
EDUCATION COMPETITIONS CE HOURS
SHOPPING
PBA Members Get in Free! Save the Date!
November 3-4, 2013 probeauty.org/issemw
Hair by 2012 NAHA Finalist Rusty Phillips Hair by 2012 NAHA Winner Lunatic Fringe Salon EXPERIENCE THE BEAUTY SHOW FOR PROFESSIONALS
November 3-4, 2013 p 800.468.2274 probeauty.org/issemw Donald E. Stephens Convention Center facebook.com/pbaisse Rosemont, IL @probeautyassoc beautyprofessional association advancing our industry
Hands-On Education Expo Ticket and Additional Investment Required. See probeauty.org/isselb for an updated schedule.
Hands-On Hair
What Do I Bring? 1/2 inch curling Iron, 1 inch curling Iron, Large and medium Velcro rollers , Setting Clips, Bobby pins (reg size and large), Hair Pins (reg size and large), Flat Brush, Oval Mason Pearson brush or equivalent, Metal heat resistant Rat Tail comb, and teasing comb. What Do I Bring?
The TEALs Cut & Color ‘Em All Sunday, 2:00pm - 5:00pm (Ed. Code 407) This hands on program is for the busy stylist who cut and color and need to get in and out of a color technique as soon as possible. In this rebuilding economy saving time and upping service is crucial. The Haircutting methods are designed for comfortable wearable classic looks with a modern twist Price: PBA Members $125 | Non-Members $145 What Do I Bring? Hair Cut Mannequins, 12 Sectioning Clips, Cutting Comb, Scissors, Texturizers, Razor, Paddle Brush, 3 Color Brushes, 3 Color Bowls, Color Apron, Gloves, and Colored Pencils
The TEALs De-Mystifying Long Hair Monday, 10:00am - 1:00pm (Ed. Code 412) This is not a collection class designed to tell you what the cool new thing is. Instead we are going to look at themes of long hairdressing and create our own collections of easy fast and simple techniques that allow you to specialize in all long hair requests. Price: PBA Members $125 | Non-Members $145 What Do I Bring? Long Hairdressing Mannequins, Covered Elastics, Hair Pins (Assorted sizes), Bob Pins (Assorted sizes), Hair Nets, Sectioning Clips, Tail Comb, Paddle Brush, Mason Pierson Style Finishing Brush, Other Finishing Brushes
The TEALs Special Opps Monday, 2:00pm - 5:00pm (Ed. Code 415) Learn to create wigs and hairpieces for Avant Garde, and Editorial Photo Work. Every student Leaves with up to 4 handmade pieces. Dissecting what the Hair Dresser and Photographer did to get the shot. And how can you recreate the look. This class will have you thinking WAY outside of the box. Price: PBA Members $125 | Non-Members $145 What Do I Bring? Any length mannequin, Hot Glue Gun, hot glue sticks, Weaving Needle (Or larger gauged sewing needle), Weaving Thread (Or Heavy duty button thread), Crochet Hook, 1 or 2 packs inexpensive loose weaving hair, 1 or 2 packs of Kanekalon Synthetic Hair, iexpensive wefted hair, and Little Rubber bands.
24 Save on processing fees. Purchase your tickets online. Times, dates and locations subject to change. Visit probeauty.org/isselb for education updates.
January 26-28, 2013 p 800.468.2274 facebook.com/pbaisse Long Beach Convention Center probeauty.org/isselb @probeautyassoc Long Beach, CA advancing our industry advocacy
OUR INDUSTRY IS UNDER ATTACK!
JOIN THE FIGHT TO KEEP YOUR LICENSE AND DEFEND YOUR PROFESSION!
PRObEAUTY.ORG/CAPTAINS
professional p 800.468.2274 probeauty.org probeauty.org/facebook beauty @probeautyassoc association beautyprofessional association eventsevents advancing our industry
Career Student Creative coMpete
enter to WIn beacon
probeauty.org/beacon DeaDLIne March 2, 2013 800.468.2274 be More aMbItIous Hair by 2012 NAHA Finalist Quinn Sorensen
July 13 - 15, 2013 tf 800.468.2274 p 480.281.0424 Mandalay bay probeauty.org/beacon resort and casino facebook.com/pbabeautyweek Las Vegas, nevada @probeautyassoc STUDENT CLASSES Student education is complimentary to all 2012 and 2013 entrants of the Beacon competition. Additional investment is required for all others. beautyprofessional association advancing our industry
Student Classes Student education is complimentary to all 2012 and 2013 entrants of the Beacon competition. Email beacon@probeauty,org for your registration code. Additional investment is required for all others.
Beacon provides the nation’s most promising cosmetology students with education and opportunities to network Students attend specialized classes with the biggest names in the industry, get up close and personal with NAHA
Charles Marcus From Good to Great: How to Get to World Class in the Salon Industry Sunday, 10:00am - 11:30am (Ed. Code 201) Monday, 12:00pm - 1:30pm (Ed. Code 206) Starting out in the salon industry after leaving cosmetology school is both exciting and daunting. There are hundreds of questions that graduates have and are looking for answers. Charles Marcus will stimulate thinking, challenge, inspire and motivate students to take action and find ways to break into the industry. Free to all 2012 & 2013 Beacon Entrants | Non-Entrants $25
Larry Curtis Incredible Salon Success Sunday, 12:00pm - 1:30pm (Ed. Code 202) Learn the four personal missions for success: Why customer satisfaction is worthless, the true value of a customer, how to provide incredible customer service, and how to be more successful, make more money and have more fun! Free to all 2012 & 2013 Beacon Entrants | Non-Entrants $25
Mary Wilson Platforms4Success Sunday, 2:00pm - 3:30pm (Ed. Code 203) Monday, 10:00am - 11:30am (Ed. Code 205) Have you ever dreamed of becoming a famous platform artist? Not sure what it takes or how to get started? Join Mary Wilson for a dynamic interactive and informational introduction to stage artistry. For 20 plus years, Mary has worked with many leading industry companies and taught with great artists including; her husband Phillip Wilson, Sam Villa, Chris Baran, Nicholas French, Ruth Roche and many more. From the classroom to the big international stage, Mary knows what it takes to be successful and in this program you will learn how to develop your own personal creative style, communicate in dynamic ways with your audience and get started in this exciting field. Free to all 2012 & 2013 Beacon Entrants | Non-Entrants $25
Paul DiGrigoli Preparing Students for the Workplace Sunday, 4:00pm - 5:30pm (Ed. Code 204) In this class, you will be provided with the tools and techniques that will help you with the interview process, landing you the job you deserve. Put on your mental track shoes and enjoy a day of passion, energy, and a wealth of information that will land you a job like no other. Be the chess player not the chess piece. Free to all 2012 & 2013 Beacon Entrants | Non-Entrants $25
28 Save on processing fees. Purchase your tickets online. Times, dates and locations subject to change. Visit probeauty.org/isselb for education updates.
January 26-28, 2013 p 800.468.2274 facebook.com/pbaisse Long Beach Convention Center probeauty.org/isselb @probeautyassoc Long Beach, CA events
brought to you by: with the industry’s highest profile salon owners and stylists during PBA Beauty Week, held each July in Las Vegas. finalists and get a firm understanding of the business of beauty. Learn more atprobeauty.org/beacon .
Paul DiGrigoli Booked Solid: The Ultimate Guide to Getting and Keeping Clients Monday, 2:00pm - 3:30pm (Ed. Code 207) Paul DiGrigoli will provide you with an abundance of information pertaining to building your clientele and your salon revenue. You’ll get the best of what he has learned in 3 decades as a hairdresser, salon owner, and school owner (who still works behind the chair one day each week!). You will discover the essential tools to maximize your business and the skills you need to become booked solid. Learn the top 4 reasons clients leave and why they stay, 4 ways to increase your sales indefinitely, how to fire up your creativity, how to create raving clients, the 3 P’s for a full appointment book, the #1 way to market yourself, and much, much more! Free to all 2012 & 2013 Beacon Entrants | Non-Entrants $25
advancing our industry charities
Help PBA and Great Clips cut out domestic violence - purchase your fundraising pin at ISSE Long Beach or by calling 800.999.5959
tf 800.468.2274 29 professional p 480.281.0424 probeauty.org beauty p 800.468.2274 probeauty.org/facebook facebook.com/pbaisse association probeauty.org/isselb@probeautyassoc @probeautyassoc Hair by2011NAHAWinner CarlosCintron advancing ourindustry Hair by 2011 NAHA Winner Carlos Cintron beauty prof essional association REAP ThEREw PEER-TO-PEER CONNECTIONS PROFESSIONAL EDUCATION jOIN TODA PERKS PBA MEMBERS PBA’s Member-to-MemberProgram Save money onpurchases atISSE LongBeach with Complimentary PBAmemberlanyard Discounts onpaideducation Complimentary refreshments inthePBAmemberlounge FREE EVENTTICKETS AT member ISSE L p @probeautyassoc probeauty.org/facebook probeauty.org/join 800.468.2274 Booth #2422 ENj ONg ARDS y! O y VIP y VIP BEACh: ship COMPETITIONS Expo Ticket is included with competition registration. Register at probeauty.org/isselb/competitions.
Make the most of your ISSE Long Beach experience and add prestige to your portfolio by competing in hair and nail competitions. beautyprofessional association advancing our industry
Competitions
Calling all students and professionals! Show off your skills and gain prestige and honor at the ISSE Long Beach hairstyling competitions. All competitions are completed on mannequins. Students and professionals compete at the same time, but not against each other. Register today!
Expo ticket is included with Competition registration. Register at probeauty.org/isselb/competitions.
ISSE Long Beach Hair Competitions
Sunday, January 27 8:30am - Competitor Check-in Begins Get more information and register at 9:30am - Ladies Trend Cut, Color and Style 11:30am - Long Hair Bridal probeauty.org/isselb/competitions. 1:30pm - Fantasy-Inspired by Hollywood Space is limited. 3:30pm - Awards
Nailpro Nail Competition Class & Competitions
Nailpro Competition Class Sunday January 27 Saturday January 26 Competitors Report 6:00pm - 7:00pm 6:30am - 7:30am
This class is a must for the first-time competitor, veteran and Priceless Critique** 8:00am - 9:00am anyone interested in competing. Plus, it’s a great opportunity to network and pick up pointers from fellow competitors! Fantasy Nail Art (“Kings & Queens” Theme) Bring your questions and learn everything you need to know Assembly - 9:45am about competing successfully. All turn-in entries will be due Judging Starts - 10:00am at this time. Tip & Overlay and Team Spirit - One Hand** This class reviews: 10:30am - 12:00pm • What the judges do • How points are calculated The Longest Nail** • What the staff does 1:00pm - 2:00pm • What competition supplies you need • The fine points of the rules governing Freestyle Scupltured Nails - One Hand** the specific competitions 3:00pm - 4:45pm • What happens during and after the competitions Monday January 28 Competitors Report Saturday January 26 7:00am - 7:30am 6:00pm - Entries due for categories below: • Hand Painted Nail Art (“The Eyes Have It” Theme) Inspired Artist Genius - 3 Phases** • 3-D Nail Art (“Game Pieces” Theme) 8:00am - 9:00am
Salon Success** For competition rules and to register, 9:45am - 11:15am visit nailprocompetitions.com. Awards Ceremony Questions? E-mail [email protected] 4:00pm or call 888.491.8265 x 515 All competitions count toward the NAILPRO Cup 2013. Space is limited.
32 **Denotes New/Rule Change or New Competition. Save on processing fees. Purchase your tickets online. Times, dates and locations subject to change. Visit probeauty.org/isselb for education updates.
January 26-28, 2013 p Long Beach Convention Center 800.468.2274 facebook.com/pbaisse Long Beach, CA probeauty.org/isselb @probeautyassoc ISSE LONG BEACH 2013 EXHIBITORS beautyprofessional association advancing our industry
List as of 10/1/12 Visit probeauty.org/issemw for an ISSE Long Beach Exhibitor List updated list of 2013 exhibitors.
44/20 Body Toolz Inc. Acific, Inc. BonBliss Beauty Adam Tran - Celebrity Nail Styles Bonika Shears Aemilie Hair Brazilian Blowout Agadir International Bronner Bros. Alex Cosmetic Herbal A-Peel BS Korea Alpha Tool International Inc BSG Credit Booth AminoGenesis BSG Retail Destination Andis Company BSG Salon Design Center Appearus Products Corp. BSG Value Center Appointment Book Company Cailyn Cosmetics Ardell Cala Products ARROJO California Stylist Asahi Scissor Inc. Cape Saver Atwood Industries Capellus Avant Garde Beauty Trends Audrey Morris Cosmetics & Skincare CCI Beauty AVAS Cosmetics Charlene Products, Inc. Avlon China Glaze B&S Beauty Supply Christrio B.W. Boyd Shears Chromatique BaByLiss Cinderella Hair Backscratchers Salon Systems, Inc. Clean and Easy Barbar, Inc. Clever Girl Innovations, LLC Bass Brush Company CMS of Holland / Magazine Service Outlet Beaming White - Teeth Whitening CND Beauty Salon Furnitures Colorme & Greyfree Beauty Solutions, LLC Colours of Joy, Inc. Beauty Store Business Magazine Columbia Cosmetics Mfg., Inc. Beauty Systems Group (BSG) Conair Belava, LLC Cosmetics Factory, Inc. Belson CosmoProf Beauty Belvedere USA Corporation Creative Age Publications Bio Sculpture Gel USA Crisace Hair Extensions Bioken / Super Million Hair CROC Blinc Inc. Crown Industries, Inc. BMAC USA, Inc. Crystal Nails USA
34 Save on processing fees. Purchase your tickets online. Times, dates and locations subject to change. Visit probeauty.org/isselb for education updates.
January 26-28, 2013 Long Beach Convention Center Long Beach, CA events
List as of 10/1/12 Visit probeauty.org/issemw for an ISSE Long Beach Exhibitor List updated list of 2013 exhibitors.
Crystal Works Georgie Xtensify Custom Nail Solutions GiGi Dara, Inc. GK Hair Dashing Diva GMJ USA Inc. DAYSPA Magazine Golden Rainbow Publishing Denman, Inc. Golden Supreme / Cinderella Hair Dennis Bernard / Total Image Hair Designs GotVape Dermaesthetics Beverly Hills Formula USA, Inc. Grafton Cosmetics Diamond Towel & Supply Co. GrandeHAIR Donna Bella Milan GrandeLashMD Double Summit Hair Addictionz Dr. Jeff Skin Care / Beauty Attica, Inc. Hair Couture DreamCatchers International Hair for Hair, Inc. Earthly Body Products Hair Hookup’s Elegante Beauty Hair Salon Educators Enzo Milano HairArt Products Erayba Barcelona HairCheck, Depileve & Kalos (By Divi International) Ergo Research Inc. HairDiamond essie llc Hair’s How Export Magazine Hairworld International Eye Kandy Cosmetics Halo Couture Extensions EZ Flow Hand and Nail Harmony Fake Bake Hansderma, Inc. Famous Names LLC Happy Feet Fan Out Co. Ltd. Hattori Hanzo Shears Farouk Systems Inc. Hawaiian Moon Feel Scissors USA Helen of Troy Fi Hair Gear Hi Chic Hair Extensions Framar International (Foil It) Hikari Products, Inc. Frida Nails Hollywood Face Inc. G & M Supply Inc Hollywood Nail Supply G The Body Art Professional Honda Scissors G.M. & Associates - EGO Professional Hotheads Hair Extensions Galaxy Enterprises, Inc. HotShotz Garfield International Company, Inc. ibd Gavson Salon Classics IBS Beauty, Inc.
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p 800.468.2274 facebook.com/pbaisse probeauty.org/isselb @probeautyassoc beautyprofessional association advancing our industry
List as of 10/1/12 Visit probeauty.org/issemw for an ISSE Long Beach Exhibitor List updated list of 2013 exhibitors.
Iden International, Inc. Lucky Trendy Co, LTD Infinity Beauty Group Macadamia Natural Oil Innovative Beauty Products Major League Barber Instantly Ageless Malana Beauty Supply Instyler Professional Malibu Wellness International Apparel Designz Martin Parson - Intermar Productions Ion Color Brilliance Martinni Beauty IPKN Cosmetics USA MicaBeauty and CPL ISO Beauty Inc. Michael Marcus Cosmetics Itay Beauty Mineral Cosmetics Milady Jatai International Milano Software JMT Group Millennium by Harms Software, Inc. JNXCEL Salon Products MINDBODY, Inc. Joewell MK Beauty Club Johnny B Hair Care Modern Basic Distributor JR Distributing, Inc. Modern Salon Media JRL USA (De Fabulous) Moroccanoil Karg Inc. New York Morphe Makeup Brushes Kashi Shears My Miracle Blow Dry Secrets Kasho - Universal Group Nail Labo Kenra LTD, Headquarters Nail Tek Keratin Complex NAILS Magazine/VietSALON Magazine Kimmar Furniture Salon Equipment Mfg. National Beauty Group / Barbaras Beauty King Eagle (Canada) Co. NEUMA KollagenX Nigel’s Beauty Emporium / Monda Studios KP Beauty Products Norvell Sunless Krest Combs NSI La Academia NUBAR Cosmetic Products La Brasiliana NYX Los Angeles, Inc LÔNGMI Lashes Obliphica Ladybird Line, Inc. Odyssey Nail Systems LaRan Products Olivia Garden Launchpad Magazine OPI Products, Inc. LeChat Nail Care Products Orly International, Inc. Light Elegance Nail Products Oster Professional Products/Arius Eickert Co. Loma P&G Salon Professional 36 Save on processing fees. Purchase your tickets online. Times, dates and locations subject to change. Visit probeauty.org/isselb for education updates.
January 26-28, 2013 Long Beach Convention Center Long Beach, CA events
List as of 10/1/12 Visit probeauty.org/issemw for an ISSE Long Beach Exhibitor List updated list of 2013 exhibitors.
Parlux / Glamour Beauty Simply Savvy Aprons Passion Beauty, Inc. Sizukakorea Patty’s International Books SmartFacial PBA Membership Booth Soma Pibbs Industries Sorme Cosmetics Playboy Celebrity Sunless Sparkleyez Princess Nails International, Inc. Starlight Nail Supplies, Inc. Prive Professional Products Studex Ear Piercing Products Product Club STX ProFashion Inc. Sukotto Products ProLinc Cosmetics, Inc. Sun Laboratories Pure Brazilian SureThik, Inc. Pure Earth Beauty T.R. International RapidLash Takara Belmont USA ReFA The Hair Shop Repechage The Tonytail Company, Inc. / Mia Hair Accessories Revitalash The Ultimate Body Applicator/ Unwrap A Slimmer You RLA Beauty The Unique Edge Ruby Makeup Academy The Wet Brush Rusk, Inc. Tiffany’s Hair Extensions Saian Natural Clinical Skincare TIGI Salon Designers LA Tony Odisho Extensions Salon Iris Software Top Secret Haircessory, Inc. SalonBooker by GramercyOne Tron Salontech Turbo Power Salonwear Twistmaster by Michael Adam Satin Smooth Ultimate Beauty Companies Scruples, Inc. Ur Distributor, Inc. Seche, Inc. Vani-T Pty Ltd Sensei Shear Systems / Via San Francisco Venique, Inc. Shark Fin Shears Company Vidal Sassoon Shear World International Violet Voss Shearman Co Vodana S-Heart-S Co., Ltd. W.R. Rayson Co., Inc. Short2Long Wahl / Kayline Shortcuts Software Welljoy International Corp
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p 800.468.2274 facebook.com/pbaisse probeauty.org/isselb @probeautyassoc beautyprofessional association advancing our industry
List as of 10/1/12 Visit probeauty.org/issemw for an ISSE Long Beach Exhibitor List updated list of 2013 exhibitors.
Woody’s Quality Grooming Zenagen Worcester Reading Company Zerran International Corporation Young Nails, Inc. Zotos International Yuko
EstheticsAmerica & Wellness Exhibitor List
B&S Beauty Supply Martinni Beauty Beaming White - Teeth Whitening Michael Marcus Cosmetics Blinc Inc. Milady BonBliss Beauty Milano Software CMS of Holland / Magazine Service Outlet Millennium by Harms Software, Inc. Cosmetics Factory, Inc. MINDBODY, Inc Dermaesthetics Beverly Hills Formula USA, Inc. Norvell Sunless Double Summit Playboy Celebrity Sunless Dr. Jeff Skin Care / Beauty Attica, Inc. RapidLash Eye Kandy Cosmetics ReFA Fake Bake Repechage G The Body Art Professional Revitalash GotVape Saian Natural Clinical Skincare GrandeLashMD Salon Iris Software Hair Hookup’s SalonBooker by GramercyOne Hansderma, Inc Shortcuts Software Hawaiian Moon SmartFacial HotShotz STX Instantly Ageless Sun Laboratories IPKN Cosmetics USA T.R. International KollagenX The Ultimate Body Applicator/ Unwrap A Slimmer You KP Beauty Products Vani-T Pty Ltd LÔNGMI Lashes Worcester Reading Company
38 Save on processing fees. Purchase your tickets online. Times, dates and locations subject to change. Visit probeauty.org/isselb for education updates.
January 26-28, 2013 p 800.468.2274 facebook.com/pbaisse Long Beach Convention Center probeauty.org/isselb @probeautyassoc Long Beach, CA ESTHETICSAMERICA & WELLNESS
Experience the serenity of an area dedicated completely to the art of skin and spa treatments. Learn the latest techniques from today’s leading professionals, including a line-up of CIDESCO Section USA, complimentary skin & wellness education. beautyprofessional association advancing our industry
Sunday, January 27
Time Presenter / Company Class Title Pg CIDESCO Section USA Education
10:00am - 1:00pm Lydia Sarfati, CIDESCO Section USA Chairman Mastering Esthetic Skills - Tools to Succeed* 40
2:00pm - 5:00pm Dr. Mark Lees, Pres. & CEO, Mark Lees Skin Care, Inc Rosacea, Redness & Reactivity* 40 Complimentary Skin, Spa, Massage and Wellness Education
10:00am - 10:45am Eunice Cofie Ethnic Skin and Skin Care 101 44
10:00am - 10:45am Margarita Saian Newest Clinical Hyperpigmentation Treatment 45
11:15am - 12:00pm Margarita Saian Non-Surgical Face Lift, Neck Lift and Collagen Infusion Therapy 45
12:00pm - 1:30pm Ed Oberg Studex Ear Piercing: Safe, Profitable and Easy 44
12:00pm - 1:30pm Satin Smooth beBARE Head To Toe 44
12:30pm - 2:00pm Dr. Lori Bradshaw Body Mechanics for the Therapist 44
2:00pm - 3:30pm Satin Smooth Female Brazilian 44
2:30pm - 3:15pm Margarita Saian Newest Clinical Hyperpigmentation Treatment 45
3:45pm - 5:15pm Dr. Lori Bradshaw Treating Fibromyalgia/Chronic Fatigue Syndrome 45
Monday, January 27 CIDESCO Section USA Education
10:00am - 1:00pm Dr. Mark Lees, Pres. & CEO, Mark Lees Skin Care, Inc The A to Z of Acne* 40
Influencing Visible Aging of the Skin 2:00pm - 5:00pm Lydia Sarfati, CIDESCO Section USA Chairman 40 and Professional Solutions*
Complimentary Skin, Spa, Massage and Wellness Education
10:00am - 10:45am Margarita Saian Non-Surgical Face Lift, Neck Lift, and Collagen Infusion Therapy 45
10:00am - 11:30am Ryan Cox Makeup Artistry as a Career sponsored by NYX Cosmetics 45
10:00am - 11:30am Satin Smooth beBARE Head to Toe 44
11:15am - 12:00pm Eunice Cofie Ethnic Skin and Skin Care 101 44
12:00pm - 1:30pm Ed Oberg Studex Ear Piercing: Safe, Profitable and Easy 44
12:00pm - 1:30pm Satin Smooth Female Brazilian 44
12:30pm - 2:00pm Dr. Lori Bradshaw Body Mechanics for the Therapist 44
2:00pm - 3:30pm Ryan Cox Makeup Artistry as a Career sponsored by NYX Cosmetics 45
2:30pm - 4:00pm Dr. Lori Bradshaw Treating Fibromyalgia/Chronic Fatigue Syndrome 45
*Additional Investment Required 40 Save on processing fees. Purchase your tickets online. Times, dates and locations subject to change. Visit probeauty.org/isselb for education updates.
January 26-28, 2013 p 800.468.2274 facebook.com/pbaisse Long Beach Convention Center probeauty.org/isselb @probeautyassoc Long Beach, CA CIDESCO SECTION USA Additional investment is required. beautyprofessional association advancing our industry
CIDESCO Section USA Education Expo Ticket and Additional Investment Required.
CIDESCO in an international beauty therapy association representing the highest standards of esthetics in more than 33 countries. Presented by the Professional Beauty Association (PBA), CIDESCO Section USA classes offer the latest technical and business education for serious spa professionals.
Lydia Sarfati, CIDESCO Chairman, CIDESCO Section USA Mastering Esthetic Skills – Tools to Succeed Sunday, 10:00am - 1:00pm (Ed. Code 601) You will learn how the fundamentals of esthetics are the foundation for your success. We will present critical skills such as consultation, analysis and recommendation as well as hone technical skills for practical application of product, facial massage technique and equipment usage. Esthetic expert Ms. Lydia Sarfati will present these topics and share best skincare techniques for today’s results oriented consumer. Price: PBA Members $95 | Non-Members $125
Lydia Sarfati, CIDESCO Chairman, CIDESCO Section USA Influencing Visible Aging of the Skin and Professional Solutions Monday, 2:00pm - 5:00pm (Ed. Code 604) You will learn how environmental exposure, genetics, ethnic, hormonal, nutritional and chronological factors influence aging of the skin resulting in hyper pigmentation and wrinkles. Learn professional and scientific solutions to provide the best results for your clients. Healthy aging via better nutrition. 10 best ingredients – solutions for dark spots and loss of collagen. Demonstration of an anti-aging treatment solution including proper equipment usage from the anti-aging expert. Lydia Sarfati will share her expertise for real solutions. Price: PBA Members $95 | Non-Members $125
Dr. Mark Lees, President & CEO, Mark Lees Skin Care, Inc Rosacea, Redness & Reactivity Sunday, 2:00pm - 5:00pm (Ed. Code 602) Rosacea is a frequently diagnosed condition that may need both medical and esthetic care. Learn about rosacea and its medical treatments, as well as the causes of sensitivity and reactivity. Learn what you can do to help your client calm the skin, reduce redness, and prevent reactivity. In this class we will show actual case studies, and explain time-tested, step-by step practical approach to helping these clients have calmer, more beautiful skin. Price: PBA Members $95 | Non-Members $125
Dr. Mark Lees, President & CEO, Mark Lees Skin Care, Inc The A to Z of Acne Monday, 10:00am - 1:00pm (Ed. Code 603) From hormones to heredity, clogging cosmetic ingredients to dietary and lifestyle considerations, there are many factors that influence acne and breakout-prone skin. Learn about grades of acne, proper analysis and effective treatment programs to help treat and prevent problem acne-prone skin. Esthetic acne expert Dr. Mark Lees will discuss these topics and present case studies from his practice. Price: PBA Members $95 | Non-Members $125 42 Save on processing fees. Purchase your tickets online. Times, dates and locations subject to change. Visit probeauty.org/isselb for education updates.
January 26-28, 2013 p 800.468.2274 facebook.com/pbaisse Long Beach Convention Center probeauty.org/isselb @probeautyassoc Long Beach, CA MASSAGE & WELLNESS
Learn the latest in spa and wellness techniques. Visit probeauty.org/isselb for class descriptions. advancing our industry charities
STRENGTH COMPASSION GENEROSITY SUPPORT
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professional p 800.468.2274 probeauty.org probeauty.org/facebook beauty twitter.com/probeautyassoc association COMPLIMENTARY SKIN CLASSES beautyprofessional association advancing our industry
Complimentary Skin Classes
Ed Oberg Studex Ear Piercing: Safe, Profitable and Easy Sunday, 12:00pm – 1:30pm Monday, 12:00pm – 1:30pm It’s time to create sales techniques that not only drives foot traffic to your business, but also builds customer loyalty. Learn how to build a relationship that will pay dividends for years to come, how to make more money on a single item then you thought possible and a new way to bond with to your customer.
Eunice Cofie Ethnic Skin and Skin Care 101 Sunday, 10:00am – 10:45am Monday, 11:15am – 12:00pm As the ethnic population continues to grow immensely, there will be demand for the ethnic-specific skin care. Come and learn from an expert cosmetic chemist how to specifically address the unique structure and function of ethnic skin to enhance their service offerings.
Satin Smooth beBARE Head To Toe Sunday, 12:00pm – 1:30pm Monday, 10:00am – 11:30pm Satin Smooth BeBARE wax-free hair removal system allows you to offer revolutionary, comfortable and lasting hair removal that is economical, safe and easy to use. In this class you will learn how BeBARE is perfect for novice and pro alike - in any salon, spa or medi-spa.
Satin Smooth Female Brazilian Sunday, 2:00pm – 3:30pm Monday, 12:00pm – 1:30pm This class will inspire the seasoned professional with advanced-waxing techniques. Become an expert with three different types of waxing. By attending this class you will receive a certificate of achievement from Satin Smooth.
Dr. Lori Bradshaw Body Mechanics for the Therapist Sunday, 12:30pm - 2:00pm Monday, 12:30pm - 2:00pm If you feel tired and sore after giving a massage, you could benefit from this class. Proper body me- chanics are essential to having a long, pain-free career as a massage therapist, bodyworker (or stylist). Learn how to properly use your skeletal system to decrease fatigue in the muscles, prevent repetitive stress injuries and increase your stamina. After all YOU are the most important person in the room.
46 Save on processing fees. Purchase your tickets online. Times, dates and locations subject to change. Visit probeauty.org/isselb for education updates.
January 26-28, 2013 Long Beach Convention Center Long Beach, CA events
Dr. Lori Bradshaw Treating Fibromyalgia/Chronic Fatigue Syndrome Sunday, 3:45pm - 5:15pm Monday, 2:30pm - 4:00pm Fibromyalgia is fast becoming one of the most common syndromes that massage therapists find in their clients. This class will discuss the difference between Fibromyalgia and Chronic Fatigue Syn- drome. Discussion will include treatment techniques including the use of effective acupressure points and gentle techniques that will decrease the pain and calm the nervous system of your clients.
Margarita Saian Non-Surgical Face Lift, Neck Lift, and Collagen Infusion Therapy Sunday, 11:15am – 12:00pm Monday, 10:00am – 10:45am See a live demonstration of 3 clinical anti-aging breakthroughs which deliver dramatic, cumulative and long lasting results in only 20 minutes! SAIAN founder Margarita Saian demonstrates the newest clinical procedure for lifting and firming the face and neck using hyaluronic acid, peptides, collagen and a portable multifunctional machine. Certificate provided!
Margarita Saian Newest Clinical Hyperpigmentation Treatment Sunday, 10:00am – 10:45am Sunday, 2:30pm – 3:15pm See firsthand how our newest clinical products not only provide a cumulative brightening of the skin, but moisturize, plump, and reduce wrinkles! We will have Hands-on demos and a certificate of attendance will be provided!
Ryan Cox Makeup Artistry as a Career sponsored by NYX Cosmetics Monday, 10:00am – 11:30am Monday, 2:00pm – 3:30pm Learn what types of careers are available with advanced education in Cosmetology and Makeup Application.
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Hotels & Travel to Long Beach ISSE Long Beach negotiates special discounted room rates at premier hotels in Long Beach - all just steps from the Long Beach Convention Center.
Long Beach Convention Center 300 East Ocean Boulevard Long Beach, California 90802
4 Easy Ways to Book Your Hotel with ISSE Long Beach
1. Book Online at probeauty.org/isselb 2. Call 800.826.8798 (310.590.4719) 3. Download a housing form at probeauty.org/isselb and fax to 310.649.3554 4. Mail a completed housing form to: Par Avion Meetings and Conventions ISSE Long Beach 6033 W. Century Blvd., Suite 780 Los Angeles, California 90045
Participating Hotels
Hyatt Regency Long Beach Hyatt The Pike Long Beach 200 S. Pine Avenue 285 Bay Street King: $205 / Double: $230 King/Double: $159
Renaissance Long Beach Westin Long Beach 111 E. Ocean Blvd. 333 E. Ocean Blvd. Single/Double: $197 King: $195 / Double: $215
Getting to Long Beach & Around Town For assistance making airline reservations, call 800.826.8798 (310.590.4719). Get up to a 5% discount on your car rental through Avis. Call Avis directly at 800.331.1600 and use authorization # D087590. For assistance, call 800.826.8798.
Parking at the Convention Center The Long Beach Convention Center has three parking garages: The Terrace Theater Parking Garage, the Arena Parking Lot and the Promenade Parking Garage. There are also two parking lots: the main parking lot and the Elephant Lot are located off of Shoreline Drive.
48 Save on processing fees. Purchase your tickets online. Times, dates and locations subject to change. Visit probeauty.org/isselb for education updates.
January 26-28, 2013 Long Beach Convention Center Long Beach, CA events
Show Policy
ISSE Long Beach is open to all licensed professionals, cosmetology students and instructors. Non-exhibiting manufacturers and distributors are not eligible to attend the show unless they are current members of PBA. Current members of PBA’s Salon/Spa section receive two (2) complimentary 3-day expo tickets. Current members of PBA’s Beauty Professional/NCA section receive one (1) complimentary 3-day expo ticket. Current members of all other PBA member sections may PURCHASE up to two (2) expo tickets. To receive complimentary tickets or to purchase tickets, membership must be current through January 29, 2013.
All attendees will be required to show proof of license and photo identification before entering the show floor. No children under the age of 16, including infants, will be permitted on the show floor or in the education classrooms. No strollers, rolling carts or bags with wheels of any kind will be permitted on the show floor. A complimentary bag check will be available at both entrances.
Accepted Professional Credentials:
• Salon/Spa business license denoting salon/spa ownership • Cosmetology, Nail Technician, Esthetician, Massage Therapist license/certificate • Make-Up Artist Union Card, Temptu Pro Artist Card, MAC Pro Card or Smashbox Pro Card • PBA Member Card or other beauty association card (CCA, ISPA, etc.) • Sally’s Professional Card (red) • CosmoProf Proclub Card • Salon Centric Card • Cosmetology School Business or State License • Cosmetology School Student ID card or letter from certified instructor on school letterhead verifying current enrollment • Business card from a legitimate salon with name imprinted on it • Letter from salon/spa owner on company letterhead, including owner’s business card, verifying employment • Paycheck stub or W-2 form with your name and salon name imprinted on it • Other appropriate license denoting you as a member of the professional beauty industry
All credentials must be accompanied by a photo ID. No Exceptions. For questions on credentials, please contact Ms. Chris Kline at [email protected].
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Purchase Tickets Visit probeauty.org/isselb or call 866.229.2386 (301.694.5243)
ISSE Long Beach 2013 Dates and Times Saturday, January 26, 2013: 1:00pm - 6:00pm Sunday, January 27, 2013: 9:00am - 6:00pm Monday, January 28, 2013: 9:00am - 5:00pm
ISSE Long Beach 2013 Expo Ticket Prices Saturday Only: $30, $40 at the door One-Day (Sunday OR Monday): $50, $60 at the door Two-Day (Saturday and Sunday OR Sunday and Monday): $70, $80 at the door Three Days: $90, $100 at the door
5 Easy Ways to Purchase Tickets 1. Online at www.probeauty.org/isselb 2. Phone 866.229.2386 (301.694.5243) 3. Download a Purchase Form at probeauty.org/isselb ISSE LB tickets are free for select PBA and fax completed form to 301.694.5124 members. Visit probeauty.org/join to learn more about the benefits of joining 4. Mail in a completed Purchase Form to: and helping to advance the professional (download the form at probeauty.org/isselb/tickets) beauty industry. ISSE Long Beach c/o PBA 15825 N. 71st Street, Suite 100 Scottsdale, AZ 85254 5. Visit our authorized Ticket Sellers
800.544.9227 866.460.2626 cosmoprofbeauty.com
For questions about purchasing expo and paid education tickets, call 866.229.2386 (301.694.5243).
Register by 5:00pm Pacific Time on January 7, 2013 and your badge will be mailed to you.
ATTENTION! There will be a $10 processing fee when ordering tickets by phone, fax or mail. Purchase your ISSE Long Beach 2013 expo and paid education tickets online to save on processing fees.
Tickets purchased using the Purchase Form must include full payment and be received before January 18, 2013. Forms received after January 18 will not be processed. You will have to purchase tickets once you arrive at the Convention Center. Please use a separate form for each person.
ATTENTION SCHOOLS PBA is offering each cosmetology school the opportunity to earn complimentary & INSTRUCTORS! tickets for their licensed instructors. Please visit probeauty.org/isselb for details.
50 Save on processing fees. Purchase your tickets online. Times, dates and locations subject to change. Visit probeauty.org/isselb for education updates.
January 26-28, 2013 p 800.468.2274 facebook.com/pbaisse Long Beach Convention Center probeauty.org/isselb @probeautyassoc Long Beach, CA beautyprofessional association advancing our industry events
ARTISTRY TALENT DEDICATION COMPETE
PBA Members get discounts on entering ENTER NOW!
Entries due February 8, 2013 probeauty.org/naha
BE MORE RECOGNIZED Hair by 2012 NAHA Finalist Rusty Phillips
July 14, 2013 tf 800.468.2274 p 480.281.0424 Mandalay Bay probeauty.org/naha Resort and Casino facebook.com/pbabeautyweek Las Vegas, Nevada @probeautyassoc advancing our industry Professional Beauty Association events PRSRT STD 15825 N. 71st Street, Suite 100 U.S. POSTAGE PAID Scottsdale, AZ 85254 PERMIT NO. 133 WOODSTOCK, IL
For tickets, see your BSG sales representative or nearest Cosmoprof store!
probeauty.org/isselb 866.229.2386
Hair by 2011 NAHA Finalist Sal Misseri
EXPERIENCE THE BIGGEST AND BEST BEAUTY EXPO ON THE WEST COAST
professional January 26-28, 2013 Long Beach Convention Center beauty Long Beach, CA association
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