INFO MEETING SPEEDGROUP

March 6th 2015 Helsinki

Åsa Kinnemar Tomas Pettersson

Tomas Pettersson

• In dragracing since 1989, initially as part of track prep /clean-up crew at Mantorp Park • Involved in organization staff of Championship events since 1993 • Assistant Race Director at Championship events since 2000 • Worked with improved track safety in Sweden since 2003 • Coordinator of the NDRS Series 2007 - 2009 • Member of the EDRS work group since 2010 • Member of organizing commitee for drag races at Tierp Arena • Based in Stockholm Åsa Kinnemar

• Started 1986 as crew member in Comp Eliminator • 1995-2009 Micke Kågered Racing, Methanol and (worked with admin, sponsorship the last years full time) • Nov 2009 - assigned by Speedgroup AB as coordinator 50% • Since September 2015 employed full time • Degree in business administration, marketing, communication • Based in the region of Dalarna (Älvdalen) in Sweden • 2015: Will travel to all FIA and EDRS Pro races + some EDRS events

SPEEDGROUP AKTIEBOLAG • Share holders company registered in Sweden • Founded October 2005 • European share holders are mainly teams active in FIA/EDRS Pro • Series & championship promotion, administration + related services • 1 FTE + external financial services (accounts) • A network of Pro bono helpers • From Feb 2015 added sales capacity 40% (on commission)

Values

Secure the quality of events Attract external funding Create good circumstances for participation Speedgroup M & V statements

Mission statement - SG should strive to build the sport of to be the good example – spectacular and good value for the fans, partners and sponsors - SG should strive to make European race community grow together and develop Drag racing into a position in European Motorsport

Vision statement - SG should safeguard the future for Drag racing in Europe by encouraging next generation of racers - Be a truly pan-European organization with active shareholders - SG should be a strong player in the Drag racing community and by that ensure fair- and safe conditions for fans and racers SPEEDGROUP

Income source 2014 % FIA Championship 58 EDRS 25 EDRS Pro MC 10 Other income 7 100

Board of directors SPEEDGROUP AB

Pelle Lindelöw - Chairman Michael Gullqvist – Managing Director Roger Lyrén, Kjell Pettersson, Leif Andreasson, Ulf Leanders

Deputies: Svein Olav Rolfstad, Dick Koster, Mikael Kågered, Anders Karling, Mats Eriksson, Andy Robinson

Work group Speedgroup

Åsa Kinnemar, Lena Perés, Carl-Erik Kihlman, Janne Sjöberg Michael Gullqvist, Kjell Pettersson, Tomas Pettersson Roger Lyrén (MC Pro Bike). Weekly conference calls via Skype.

Assigned contact persons for each class and for different regions:

Finland- Kristian Nyström Norway - Lin Granlund, Trond Høst Denmark Holger Dueholm Holland, Belgium: Remco Scheelings UK: Ian Hart, Dave Wilson Germany: Gittli Koller Who we interact with…

Teams & Class Associations Organizers FIA

Speedgroup Spectators & Fans

Business Media ASN’s Partners

• Operated by Speedgroup since 2011 (former NDRS series) • EDRS European Drag Racing Series registered trademark (EU) • 2014: 658 participants 14 events • 2015: >700 participants, 18 EDRS races in four countries • Drivers & riders from 9 nations 2014 • EDRS operated by Speedgroup in communication and cooperation with organizers, teams and class associations

!!! Flexible concept. Constant improvements – adjustments between seasons based on previous experiences and statistics. EDRS Tracks 2015 SWEDEN: • Piteå Raceway/SHRA Luleå • Fällfors/SHRA Skellefteå • Sundsvall Raceway/SHRA Sundsvall (2) • Tallhed Orsa/Färnäs Night Cruisers • Lindesberg/SHRA Lindesberg • Tierp Arena/NDRS MC (2) • Hagfors/SHRA Karlstad • Vårgårda/SHRA Borås • Malmö Raceway/SRIF (2) NORWAY: Gardermoen RW/NDRG (2) FINLAND: Alastaro/FHRA (3) DENMARK: Mosten/Mosten MC

Classes run in EDRS 2015 Cars: Motorcycles: Junior Dragster Junior Bike Stock Super Stock Funny Bike Competition Eliminator Super Gas Bike Super Gas Bike Super Comp Super Street EDRS Pro: Pro ET Super Twin Motorcycle Super Pro ET Motorcycle Pro Street /Outlaw Super Street Bike Super Pro Street Top Fuel Bike Street 10,5 Top Doorslammer

EDRS 2015 -Divisional

• 2 divisions North and Central • Apply to classes: Pro ET, Jr Dragster, Super Gas Bike, Jr Bike • Count points from 4 races where 2 races can be outside the home divison. • Home division is based on home adress (if not actively selected by the driver/rider)

EDRS 2015 – Non Divisonal

Points from the 5 best events counted (*except Pro Mod = 4 events, all counted)

Car classes Bike classes Pro Modified* Super Comp Funny Bike Top Doorslammer Super Gas Super Street Bike Super Pro Street Super Street Super Comp Bike Comp. Eliminator Stock/Super Stock Pro Street/Outlaw Street 10,5 Super Pro ET

EDRS Race Dates 2015

8-10 May Gardermoen 17-19 July Malmö 16-17 May Malmö 17-19 July Fällfors (north) 16-17 May Vårgårda 24-26 July Kalajoki 16-17 May Motopark 31jul-2 Aug Gardermoen 4-7 Juni Tierp Arena (north) 15-16 Aug Lindesberg 19-21 June Tallhed, Orsa 15-16 Aug Motopark 27-28 June Alastaro 20-23 Aug Tierp Arena (north) 3-5 July Sundsvall (north) 29-30 Aug Mosten 2-5 July Alastaro 29-30 Aug Sundsvall (north) 10-11 July Hagfors 28-30 Aug Alastaro 9-11 July Piteå (north) Advertising examples.. printed medias and online EDRS GUIDELINES • Published at the EDRS website (pdf) • Support for all active teams in the series • Prize funds, points calculation, series regulations, fees, etc • Content based on feedback • No hidden agenda - everything is transparent and info is available for all parties

• !!! Latest version is always online at EDRS website.. EDRS - Class contact persons

• Pro Modified / Top Doorslammer - Michael Gullqvist • Comp Eliminator/Super Gas/Super Comp/Super Street - Janne Sjöberg • Pro ET/Super Pro ET/Pro Street/Outlaw / Street 10.5 - Carl-Erik Kihlman • Stock Superstock / Super Pro Street - Åsa Kinnemar • Super Comp Bike/Super Gas Bike/Super Street Bike/Funny Bike - Tomas Pettersson • EDRS Pro MC: Super Twin, Pro Stock, Top Fuel, SSB - Roger Lyrén and Tomas Pettersson

EDRS JUNIOR CLASSES: • Jr Dragster - Lena Perés • Junior Bike - Lin Granlund EDRS website and Facebook

EDRS Pro Nordic MC Championship 2015

. Super Twin Motorcycle . Pro Stock Motorcycle . Super Street Bike . Top Fuel Bike

Sanctioned by the MC motorsports federations in Sweden, Norway, Finland, Denmark – status as Nordic Championship  National license for Nordic riders  Regulations based on FIM with some adjustments  Championship registration via www.dragracing.eu – 20% discount if registration is made before April 1st.  All documents could be found online at www.speedgroup.eu portal

Race Calendar 2015

(points from all events counted):

Dates Track Country Organizer

4-7 June Tierp Arena Sweden2-5 July NDRS Motorclub 3-5 July Alastaro Circuit Finland FHRA

31 jul-2 August Gardermoen Norway NDRG

20-23 August Tierp Arena - FINALS Sweden NDRS Motorclub New website www.edrspro.com + group on Facebook

Team presentations Online at edrspro.com and in printable pdf-format Regulations & other important documents online

• Technical & general regulations issued by the NMC • Championship presentation issued by Speedgroup for teams incl. financial info, points etc. • Championship presentation issued by Speedgroup for potential sponsors/ business partnets

speedgroup.eu / edrspro.com EDRS Pro – We are at your service..

• Remco Scheelings assigned as editor in charge for EDRS Pro (from march). Base in the Netherlands Will attend all EDRS Pro races • Anders Magnusson/Forcewebs web technical solutions • Åsa Kinnemar coordinator • Other photographers/editors also involved

FIA classes:

. Top Fuel Dragster . Top Methanol Dragster . Top Methanol Funny Car . Pro Modified . Pro Stock

Speedgroup has been assigned by FIA to administrate the championship – No sole company/organisation has the commercial rights.

The ASN in respective country get the commercial rights from FIA - the organizer makes an agreement with the local ASN (Finland-AKK) Some statistics… 2014 FIA entries

FIA entries Total 74 drivers from 11 nations participated 50

43 40 41 37

Santa Pod 1 Alastaro Hockenheim Tierp Santa Pod 2 % Commitment overall

60 Teams FIA Championship participation % 50 50

40

30 25 25

20

10

0 All (5) events 3-4 events 1-2 events Nationalities by event: Santa Pod

Round #1 May European Finals

UK SWE UK SWE 28% 27% 35% 28%

NED NOR NOR 8% 2% 3% SWI FRA GER NED GER SWI 7% 0% BEL 10% MAL 5% FRA 9% MAL 7% 3% FIN DEN 7% 0% BELFIN DEN 7% 5% 3% 2%2% 2% Nationalities by event:

Alastaro

NED 5%

FIN 27% SWE 46%

DEN MAL 3% 8% SWI 8% NOR 3% Nationalities by event:

Hockenheim

UK FRA 7% 0% NED BEL 7% 2% SWE 39% GER 15%

FIN MAL 5% SWI DEN 7% 3% 12% NOR 3% Nationalities by event:

UK Tierp Arena 2% BEL FRA 2% 0% GER NED 2% 6%

FIN 14%

SWE DEN 58% 2% MAL 6% SWI 6%

NOR 2% Nationalities 2014

UK 19% Sweden Norway Switzerland Netherlands Sweden Malta 4% France 39% Denmark 1% Finland Germany Belgium Germany Belgium 1% 8% France Netherlands UK Finland Norway 14% 2% Denmark Malta Switzerland 1% 4% 7%

FIA Rules Group formed 2012

• To understand why rules are implemented • To suggest changes • An online forum in operation where regulations proposal is presented and worked with.

Rules Group Members: TF: Peter Lantz, Ulf Hultholm / TMD: Dave Wilson, Frans Steilberg TMFC: Ulf Leanders, Arvid Grödem / PM: Andy Robinson, Mats Eriksson PS: Michael Malmgren, Jimmy Ålund FIA: Lars Pettersson, Phil Evans TECH: Geoff Martin, Hannu Nurminen Chairmain: M Gullqvist

Previous rules process (FIA)

FIA DR NHRA FIA WMSC Committee New rules process (FIA)

Ideas SG Rules FIA DR FIA (NHRA) group Comm. WMSC Championship 2015…

• How can we ensure a high standard on the FIA events!? • Important questions currently worked with: - Traction index - Improved travel funds to long distance events • Functions supported by the FIA regulations – ”Head FIA Stewards”; Head race director, Head of stewards, Head of tech inspection

Championship Registration

• Open at www.dragracing.eu • Deadline 30 days before the 1st event • Non registered drivers will not be able to claim prize- or travel funds • Championship registration fee: – € 800 excl VAT - must have a valid VAT number (registred company) – € 1000 incl VAT private persons

FIA Championship info at www.speedgroup.eu portal New website also live in April at dragracingeurope.com/FIA

On the Agenda Speedgroup

DECEMBER • 11-13 december, PRI Indianapolis USA (Performance Racing Industry) • Preliminary Calendars published • Presentation folders (pdf) EDRS och EDRS Pro Bike published JANUARY/ FEBRUARY • 24 january BILSPORTGALAN – FIA Championship award giving ceremony • 2015 EDRS Guidelines published (Feb) • New multiweb design and management system (incl. news and media concept) initiated. To be worked with over the winter and in the spring.

On the Agenda Speedgroup MARCH • 27th FIA Championship seminar organisers and admininstrator (SG) at FIA:s office in Geneva or Paris • Both formal and informal team info meetings in Sweden and Finland APRIL • 2-6th BILSPORT Performance & Custom Motorshow fair Jönköping, Sweden. Approximately 70.000 visitors • EDRS organisers pre-season meetings

Ongoing work with websites, contingency program and much more...

Brief good-to-know facts • Discount on travel with Finnlines – info on FHRA and Speedgroup websites. • Contingency VP Fuels all gasoline classes EDRS – • $200 winner/$100 runner up, claimed from distributors in Finland, Norway and Sweden. Stickers and proof of purchase are necessary to be eligible for payout. • Contingency program page on the Speedgroup and EDRS websites. Contact is between the supplier and teams, Speedgroup provide general info and results. • www.speedgroup.eu = portal • www.dragracing.eu entry handling

www.dragracing.eu Database for entry-handling and results from TimeTree timing system. Display of team info. Speedgroup in cooperation with Nitroz. FHRA uses 2015.

-Create a drivers account -Login to make entries -List of ”active” events -Payment options

Technical support: [email protected]

www.dragracing.eu - what can be registred in the system?

• Championship registration: SM, EDRS Pro Nordic MC, FIA Championship • Event entry: - to most of the EDRS and EDRS Pro MC events - FIA events in Sweden and Finland (not Germany,UK) • EDRS Drivers Club

Pit identification flag for the season 2015?

Speedgroup can assist!

• Originals made by Speedgroup or provide your own • Delivery to the race track (Tierp June 4th) or shipped to team. • Price level €350/flag

contact: [email protected] [email protected]

Crew shirts 2015? Classic Graphix can assist..

Team shirts are produced in the US.

Price example Artwork and set up: $150.00 6-12 shirts: $85.00 each, 13 or more: $75.00 each. + $3.00/pc for 2X and 3X.

(different options materials and models)

classicgraphix.com Scott Bathurst [email protected]

Marketing options – we wish to involve more business partners! • Web advertising – logo/banner • Class sponsorship • Contingency program etc.

Suggestions from teams are welcome! contact: [email protected]

Welcome with your feedback & questions...

THANK YOU FOR ATTENDING THIS PRESENTATION!