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Communication and PR in Crisis Situations
Theoretical and Applied Economics FdraganF Volume XXIII (2016), No. 3(608), Autumn, pp. 361-370 Communication and PR in crisis situations Claudia Elena PAICU Bucharest University of Economic Studies, Romania [email protected] Laurențiu Gabriel FRÂNCU Bucharest University of Economic Studies, Romania [email protected] Abstract. Nowadays, more than ever, society is a genuine environment for conducting organizational identity and image. Organizational identity proves to be a central element of the activities and organizational strategies. However, organizations can not hide behind images and brands of its own portfolio. If the organization would be wrong, surely this will be felt strongly at the image and at the organizational identity and also at the level of publics, including here consumers, suppliers, shareholders, employees and the community generally. Therefore, it is important to understand that, in times of crisis, communications and PR programs must be thought and targeted both externally, by organizational branding, and internal, through a program of vision. But these are two directions intertwining, so that organizational branding will be felt internal, inspired by the internal values and the organizational culture, and the vision will be the one who is going to transmit the corporate identity to external publics. This article aims to analyze, from this perspective, one of the latest image crisis, in the auto market, the one of the German producer Volkswagen. Keywords: communication, public relations, organizational branding, image crisis, competitiveness. JEL Classification: D00; M14; M21; M31. 362 Claudia Elena Paicu, Laurențiu Gabriel Frâncu Introduction The communication and PR programs are designed and implemented from an internal and external perspective. -
The California Brochure Build Find a Offers & Test Drive Conversions Comparator Your Own Van Centre Finance
The California Brochure Build Find a Offers & Test drive Conversions Comparator your own Van Centre Finance 60 years in the making. With the sixth generation Volkswagen California, there’s no better way to add to the success story of a legend. What began some 60 years ago with the original Volkswagen camper van being seen as a rolling symbol of independence and freedom, has become a true home from home on four wheels. Available as ‘Beach’ or ‘Ocean’, the California embodies the same spirit and charm, yet combines this with quality engineering, comfort, performance and style. Add the latest driver assistance and safety systems and up-to-the-minute infotainment systems and you’ll discover the allure to hit the open road is as strong as ever. Build Find a Offers & Test drive Conversions Comparator your own Van Centre Finance Contents. Technical information > Design > Offers & finance > California Beach > Wheels > Accessories > 4MOTION all-wheel drive > California Ocean > Interior & infotainment > Mobile online services > Service & warranties > Paint, upholstery & trim > Audio & Assistance systems > Comfort & flexibility > Price list > communications > Build Find a Offers & Test drive Conversions Comparator your own Van Centre Finance Enjoy the view. The California is designed to draw the eye from even the most breathtaking landscape. Wherever you travel, it demonstrates unquestionable style, poise and elegance. What’s more, with a host of options such as LED headlights, LED tail lights, a range of stylish alloy wheels and a selection of attractive exterior paint colours, you’ll find every journey a pleasure. Simply park-up and enjoy the view. Optional LED headlights with low energy LED daytime running lights. -
Volkswagen Transporter Designed with Families in Mind Volkswagen Transporter
Volkswagen Transporter Designed with families in mind Volkswagen Transporter “When we designed the The Volkswagen Transporter WAV can Transporter some 65 years accommodate the wheelchair user and ago, Volkswagen succeeded in up to 7 seated passengers (including capturing both the imagination the driver). A long wheelbase version is also available where more space is and needs of our customers. required. Twin sliding doors are available Since then, each new generation as an optional extra from Volkswagen of Transporter has added to to allow for ease of passenger access. the legacy. And now, with Wheelchair access is via an electric lift the launch of our latest sixth- to the rear of the vehicle, which can generation Transporter, we’ve be substituted with a manual ramp if met expectations again and preferred. created a vehicle with a stylish and contemporary exterior that’s designed to make a statement and an interior that’s packed full of innovations and modern day technology.” The Volkswagen Transporter WAV takes these attributes and focuses on extending them seamlessly into the wheelchair accessible aspects of our vehicle. It is our aim throughout to produce a conversion that is both practical and stylish, with an attention to detail that provides the same high quality look and feel throughout the vehicle. Designed with families in mind 2 3 Volkswagen Transporter Model Range Startline Trendline Highline Audio and communications Equipment in addition to Startline Equipment in addition to Trendline • Bluetooth phone connectivity with trip -
California Brochure August 2017
The California 60 years in the making. Contents. With the sixth generation Volkswagen California, there’s no better way to add to the success 02 Design story of a legend. What began some 60 years ago with the original Volkswagen camper van 04 Interior and infotainment being seen as a rolling symbol of independence and freedom, has become a true home from 08 Comfort and flexibility home on four wheels. Available as ‘Beach’ or ‘Ocean’, the California embodies the same spirit 10 Safety systems and charm, yet combines this with quality engineering, comfort, performance and style. Add the latest driver assistance and safety systems and up-to-the-minute infotainment systems 12 Driver assistance systems and you’ll discover the allure to hit the open road is as strong as ever. 14 Engines and gearboxes 16 4MOTION all-wheel drive 18 California Beach 20 California Ocean 22 Standard equipment Beach 24 Standard equipment Ocean 26 Paint, upholstery and trim 30 Wheels, audio and communications 32 Mobile online services 33 Engine and gearbox data 34 Fuel consumption, performance and emissions 35 Weights 36 Dimensions and floor plans 38 Accessories 42 Service and warranties The California – Design 03 Enjoy the view. The California is designed to draw the eye from even the most breathtaking landscape. Wherever you travel, it demonstrates unquestionable style, poise and elegance. What’s more, with a host of Optional LED headlights with low energy LED options such as LED headlights, LED tail lights, daytime running lights. a range of stylish alloy wheels and a selection of attractive exterior paint colours, you’ll find every journey a pleasure. -
California Press Pack
Commercial California Vehicles Models: California SE | California Beach Press information 1 Contents 2 Contents Overview 04 History 08 Design 10 Interior 12 Engines 18 BlueMotion Technology 20 Gearboxes 21 Running gear 22 Safety systems 25 Value and equipment 28 Options and aftercare 32 Servicing and warranty 33 Technical data 34 Press office contacts 38 3 Overview › Volkswagen’s original full factory-designed campervan is an enduring success › Two trims: Beach and SE › Engine choices comprise 114PS, 140PS or 180PS 2.0-litre units › Seven-speed DSG auto and 4MOTION four-wheel drive availability › Standard BlueMotion Technology for ultimate engine efficiency › Comprehensively equipped, exceptionally versatile recreational vehicles he Volkswagen California Beach and SE are the latest additions to the unrivalled Theritage of Volkswagen campervans. Unlike many campervans which are essentially conversions based on the Transporter window van, the California is unique as Volkswagen’s original, full factory-designed and produced campervan. Volkswagen is the only vehicle manufacturer to produce its own campervan. It benefits from the expertise and production standards given to every other Volkswagen model, and is the only recreational vehicle of its sort available officially in the UK with full European Whole Vehicle Type Approval. Apart from its great design and high quality, the California is compact and convenient enough to be used as an everyday vehicle, yet 4 easily turns into a home from home a distinctive front end, bringing it in Power comes from three derivatives of for days out, weekend escapes or line with Volkswagen passenger cars; the same 2.0-litre turbodiesel engine. All Key fact variants have BlueMotion Technology longer adventures. -
Directshift Gearbox
8/7/2015 Directshift gearbox Wikipedia, the free encyclopedia Directshift gearbox From Wikipedia, the free encyclopedia A directshift gearbox (German: DirektSchaltGetriebe[1]), commonly abbreviated to DSG,[2][3] is an electronically controlled dualclutch[2] multipleshaft manual gearbox, in a transaxle design – without a conventional clutch pedal,[4] and with full automatic,[2] or semimanual control. The first actual dualclutch transmissions derived from Porsche inhouse development for 962 racing cars in the 1980s. Partcutaway view of the Volkswagen In simple terms, a DSG is two separate manual gearboxes (and Group 6speed DirectShift Gearbox. [2] clutches), contained within one housing, and working as one unit. The concentric multiplate clutches [3][5] It was designed by BorgWarner,[4] and is licensed to the have been sectioned, along with the Volkswagen Group, with support by IAV GmbH. By using two mechatronics module. This also independent clutches,[2][5] a DSG can achieve faster shift times,[2][5] shows the additional power takeoff and eliminates the torque converter of a conventional epicyclic for distributing torque to the rear axle automatic transmission.[2] for fourwheel drive applications. View this image with annotations Contents 1 Overview 1.1 Transverse DSG 1.2 Audi longitudinal DSG 2 List of DSG variants 3 Operational introduction 3.1 DSG controls Schematic diagram of a dual clutch 3.1.1 "P" transmission 3.1.2 "N" 3.1.3 "D" mode 3.1.4 "S" mode 3.1.5 "R" 3.1.6 Manual mode 3.1.6.1 Paddle shifters 4 Advantages -
The Transporter Range Model Shown with Optional High Roof
The Transporter Range Model shown with optional high roof. 02 – The Transporter Range 02 The Transporter Range 18 Safety 19 4MOTION 20 Accessories 21 Engines and transmission 22 Technical specifications 22 Drivetrain 23 Measurements and statistics 26 Standard and optional equipment 28 Paint colours 29 Trim 30 Owning a Volkswagen 30 Environment 31 General information The Transporter Range – 03 A proud history. 04 – The Transporter Range Thanks to enthusiastic patronage from rock efficiency. These attributes have been orchestrated network of intelligent systems bands and surfers to all manner of delivery essential components of every generation and smart construction techniques to create businesses and everything in between, of Transporter since. the perfect working environment for modern Transporter has become an automotive businesses. Is it any wonder that it’s still one icon over the last sixty years. Launched way As you would expect, these days there are of the most popular commercial vehicles in back in 1950, Transporter quickly many more features that make up the unique the world? established its credentials as one of the DNA of the Volkswagen Transporter. For most popular commercial vehicles in the example, passenger safety and performance At Volkswagen, we are very proud of the world – a much loved workhorse that are cornerstone elements of the latest range incredible history of the Transporter. But combined form, function, versatility and of Transporters. Today’s vans combine an we’re even more excited about its future. The Transporter Range – 05 Meet the Transporter family. 06 – The Transporter Range Just like the Australian business landscape, Then there’s the choice of exciting Transporter comes in all shapes and sizes. -
Brochure: Volkswagen T5.II Transporter (March 2014)
The Transporter Range Model shown with optional high roof. 02 – The Transporter Range 02 The Transporter Range 17 Features 18 Safety 19 4MOTION 20 Accessories 21 Engines and transmission 22 Technical specifications 22 Drivetrain 23 Measurements and statistics 26 Standard and optional equipment 28 Paint colours 29 Trim 30 Owning a Volkswagen 30 Environment 31 General information The Transporter Range – 03 A proud history. 04 – The Transporter Range Thanks to enthusiastic patronage from rock efficiency. These attributes have been orchestrated network of intelligent systems bands and surfers to all manner of delivery essential components of every generation and smart construction techniques to create businesses and everything in between, of Transporter since. the perfect working environment for modern Transporter has become an automotive businesses. Is it any wonder that it’s still one icon over the last sixty years. Launched way As you would expect, these days there are of the most popular commercial vehicles in back in 1950, Transporter quickly many more features that make up the unique the world? established its credentials as one of the DNA of the Volkswagen Transporter. For most popular commercial vehicles in the example, passenger safety and performance At Volkswagen, we are very proud of the world – a much loved workhorse that are cornerstone elements of the latest range incredible history of the Transporter. But combined form, function, versatility and of Transporters. Today’s vans combine an we’re even more excited about its future. The Transporter Range – 05 Meet the Transporter family. 06 – The Transporter Range Just like the Australian business Then there’s the choice of exciting landscape, Transporter comes in all engines and transmissions available for shapes and sizes. -
Volkswagen Transporter Panel Van & Kombi
CoTrim’s range of conversions to the Volkswagen Transporter Panel Van & Kombi Van Conversion Centre Welcome to CoTrim Safety & Regulations Your Safety & Comfort is our priority CoTrim is a well-established conversion company, driven by the highest standards of service and quality; established for 4 – 5 over 23 years, and a market leader in crew van, wheelchair access and minibus conversions. Single & Double • Established client base Volkswagen Kombi Seats • High repeat business ratio • Experienced and responsive 6 – 7 • Very low staff turnover • Volkswagen Commercial Vehicles Accredited Converter Triple Volkswagen • Volkswagen Delivery Point Code • Secure vehicle compound with CCTV Kombi Seats • Conversions compliant with Whole Vehicle Type 8 – 9 Approval Legislation. Our Standards Kombi Interior Lining The products we install are rigorously tested, certified and fully compliant with stringent EC safety standards for Whole Vehicle Type Approval. 10 This ensures all vehicles are ‘Safe to use on the road and have a lower impact on the Environment.’ Accessories & Working closely with the VCA, (Vehicle Certification Agency) CoTrim has been granted Conformity of C-Sport Styling Production, backed up by a UKAS approved ISO9001 11 quality management system. Our Vision To remain at the forefront of the vehicle conversion industry In-depth understanding and knowledge of vehicle Our Range of Conversions: Our Warranty: through ongoing growth and investment, and a commitment conversions and associated products. • Camper Vans All CoTrim conversions are covered by our to solving challenges and needs of our customers. Ongoing policy of acquisition of new equipment • Crew vans comprehensive three year/100,000 mile warranty maintains our unmatched capabilities in the field. -
The Transporter Brochure Build Find a Offers & Test Drive Conversions Comparator Your Own Van Centre Finance
The Transporter Brochure Build Find a Offers & Test drive Conversions Comparator your own Van Centre Finance Contents. Working with you > Design > 4MOTION > Rear door & load space solutions > Interior > Price list > Offers & finance > Technical information > Assistance systems > Wheels > Audio & communications > Trims > Paint, trim & upholstery > Service & warranties > Transporter panel van > Transporter kombi > Choose your Business van > pack > Build Find a Offers & Test drive Conversions Comparator your own Van Centre Finance Volkswagen Commercial Vehicles’ Van Centres. Everything for the job... Working with you. …and the journey. It’s more than a van to you. The right van. The right support. You’re more than a customer to us. We’re commercial vehicle experts and Nothing matters more than keeping We know that when you choose finding the right van for your business you mobile, so our servicing options Volkswagen Commercial Vehicles, you’re is what makes us tick. We’ll guide you are built around you. You’ll also enjoy looking for more than just four walls on through the range, take you on a test three-years’ free Roadside Assistance four wheels. You want a van that looks drive and cover all the options. with your new van. after itself while you take care of business. A vehicle that makes a statement, as well The right accessories. The right service. as a delivery. An investment for the future From mudflaps to sat navs, plylining to We understand it’s the little things that makes a difference today. roof racks, we’ll work with you to create that make the difference, so we set high the perfect van – keeping everything standards. -
Volkswagen T5.II Transporter
The Transporter Range Model shown with optional high roof. 02 – The Transporter Range 02 The Transporter Range 18 Safety 19 4MOTION 20 Accessories 21 Engines and transmission 22 Technical specifications 22 Drivetrain 23 Measurements and statistics 26 Standard and optional equipment 28 Paint colours 29 Trim 30 Owning a Volkswagen 30 Environment 31 General information The Transporter Range – 03 A proud history. 04 – The Transporter Range Thanks to enthusiastic patronage from rock efficiency. These attributes have been orchestrated network of intelligent systems bands and surfers to all manner of delivery essential components of every generation and smart construction techniques to create businesses and everything in between, of Transporter since. the perfect working environment for modern Transporter has become an automotive businesses. Is it any wonder that it’s still one icon over the last sixty years. Launched way As you would expect, these days there are of the most popular commercial vehicles in back in 1950, Transporter quickly many more features that make up the unique the world? established its credentials as one of the DNA of the Volkswagen Transporter. For most popular commercial vehicles in the example, passenger safety and performance At Volkswagen, we are very proud of the world – a much loved workhorse that are cornerstone elements of the latest range incredible history of the Transporter. But combined form, function, versatility and of Transporters. Today’s vans combine an we’re even more excited about its future. The Transporter Range – 05 Meet the Transporter family. 06 – The Transporter Range Just like the Australian business landscape, Then there’s the choice of exciting Transporter comes in all shapes and sizes. -
Volkswagen AG Geschäftsbericht 2008
Zero -Emission Innovationskraft Wertigkeit Technik Mensch Design Leichtbau Umwelt Energieeffi zienz Downsizing Elektroantrieb Driving ideas. GESCHÄFTSBERICHT 2008 Fahrspaß Neue Antriebskonzepte Flexibilität Markenvielfalt Klassenlosigkeit Leistung DRIVING IDEAS. Unter diesem Motto entwickeln und realisieren die neun Marken des Volkswagen Konzerns richtungweisende Ideen für die Mobilität von morgen. Mehr dazu ab Seite 14. Wesentliche Zahlen VOLKSWAGEN KONZERN 2008 2007 % Mengendaten 1 Absatz (Automobile) 6.271.724 6.191.618 + 1,3 Produktion (Automobile) 6.346.515 6.213.332 + 2,1 Belegschaft am 31.12. 369.928 329.305 + 12,3 2008 2007 % Finanzdaten nach IFRS in Mio. € Umsatzerlöse 113.808 108.897 + 4,5 Operatives Ergebnis 6.333 6.151 + 3,0 Ergebnis vor Steuern 6.608 6.543 + 1,0 Ergebnis nach Steuern 4.688 4.122 + 13,7 Ergebnisanteil der Aktionäre der Volkswagen AG 4.753 4.120 + 15,4 Cash-flow laufendes Geschäft 10.799 15.662 – 31,0 Investitionstätigkeit laufendes Geschäft 19.710 13.474 + 46,3 Konzernbereich Automobile 2 Cash-flow laufendes Geschäft 8.771 13.675 – 35,9 Investitionstätigkeit laufendes Geschäft 3 11.450 6.550 + 74,8 davon: Sachinvestitionen 6.762 4.555 + 48,5 in % vom Umsatz 6,6 4,6 Entwicklungskosten (aktiviert) 2.216 1.446 + 53,3 in % vom Umsatz 2,2 1,5 Netto-Cash-flow – 2.679 7.125 x Netto-Liquidität am 31.12. 8.039 13.478 – 40,4 2008 2007 Renditen in % Umsatzrendite vor Steuern 5,8 6,0 Kapitalrendite nach Steuern (Automobilbereich) 10,9 9,5 Eigenkapitalrendite vor Steuern (Finanzdienstleistungsbereich) 4 12,1 16,1 1 Mengendaten inklusive der nicht vollkonsolidierten fahrzeugproduzierenden Beteiligungen Shanghai-Volkswagen Automotive Company Ltd.