...... 8-9-10-11 May 2008 -Nord Villepinte 2 SMAP Immo

1 3 A Gathering not to be missed

Spurred on by His Majesty King Moham- Urban Planning and Development. med VI, the Kingdom of has This event signals SMAP Immo’s belief in made the adoption of a liberal economy its role to enhance information and com- a basic national policy – we can see the munication between Moroccan and Euro- 4 5 results in the form of numerous construc- pean real estate operators and potential tion sites throughout the country, foreign buyers of real estate properties, as well investment, and the growing number of as arrange special gatherings for them. tourists and people who chose to move This exhibition allows thousands of to Morocco. visitors to discover the latest in Moroccan In order to meet rising demand and keep architecture and urban development abreast of this development dynamic, novelties, which have resulted from a Morocco’s housing sector, which is millennium of civilization and a spirit of witnessing significant expansion, puts a modernity, focused squarely on the variety of products at the disposal of future. I hope that our fellow countrymen Moroccans and foreigners, while offering residing in and aficionados of our 6 7 the best possible quality to price ratio. country will visit this exhibition in great SMAP Immo is holding its fifth edition in numbers and fully take advantage of this North Paris Villepinte from 8-11 May 2008 event, which honors the Kingdom of 1. From left to right: Mr. Ahmed-Taoufik Hjira, Minister for Housing, Urban Planning and Development with the Ambassador of in partnership with the Minister for Housing, Morocco. Morocco to France (Opening of SMAP Immo 2007). 2. From left to right: the Ambassador of Morocco to France with Mr. Ahmed Herzenni, Head of the Advisory Council on Human Rights, Fathallah SIJILMASSI during his lecture on " the possible Morocco ". Ambassador 3. Mr. Ahmed-Taoufik Hjira, Minister for Housing, Urban Planning and Development, launching the "Dar Lakbira" operation. of His Majesty the King of Morocco to France 4. The SAPRESS reading room with samples of the national press. 5. Mr. Miloud Chaabi, Head of the National Federation of Real Estate Developers, distinguished visitor of SMAP Immo. 6. Moroccan notary publics leading the popularization process. 7. An original real estate investor, the Olympic champion, Mr. Hicham El Guerrouj at SMAP Immo. 41,000 visitors Novelties for 2008! > A new exhibition venue chosen From 8-11 May, over for its international reputation a four-day weekend! in 2007 and its strategic positioning in Ile de France, and its proximity to The fifth edition of SMAP Immo – it’s the center of Paris. already been five years! – will truly live up > A new-generation exhibition hall to the growing success, reputation and 70 % of total visitors attractiveness of this event, offering its that is spacious, adaptable, bri- exhibitors as well as their customers a ghtly lit and perfectly equipped. range of options and products that suits what has indisputably become the finest declare it is their > A prestigious new service: Moroccan real estate exhibition in the "Excellence Pavilion" for ex- Europe. ceptional offerings. first visit > Better, easy, and direct access. > The 2008 guest of honor: the Tanger-Tétouan Region. Paris-Nord Villepinte Amazing architecture

> Covering an area of 210,000 Built in 2007, Hall 7, which is hosting SMAP Immo 2008 square meters and strategically SMAP Immo 2008, is a 15,000-square positioned at the crossroads of meter structure with transparent front walls that are integrated in an open-plan Europe, it was created by the environment. chose the best Chamber of Commerce and Industry of Paris, which made it An adjustable and flexible space, looking directly onto the visitors' parking and the France’s leading international RER B station. professional exhibitions. exhibition venue A bio-climatic system providing a > Its location next to the center of constant temperature. Paris makes it a major attraction point for the business commu- A logistic platform of 5,000 square in France meters nity – 25 to 30,000 enterprises exhibit each year in one of its A space specially designed by a team of eight halls. young architects in order to welcome large-scale exhibitions, such as the pres- tigious international exhibition "Maison et Objet" (at which Morocco is the 2007 guest of honor).

> The reputation of quality and variety of choice enjoyed by SMAP Immo > The diversity of its public SMAP Immo 2008 > The demonstrated interest in all types of real estate products have led organizers to design a new layout of the event’s welcoming a large openness space in order to better calibrate the offerings on display. Thus, visitors will see their The Comfort offer choice facilitated by clearly The Standing offer toward diversified defined offers (by region, The Prestige offer category, etc.): { The Excellence offer

The Excellence Pavilion, in this 2008 edition, is an added bonus that impro- offerings ves as much as possible, the prestigious image of SMAP Immo. This central location illustrates very well the jewels the Kingdom can pride itself on. These are the feathers in the cap of Moroccan real estate, the numerous quality visitors with significant purchasing power, may dream of. It is a bold and even daring initiative to exhibit in one location, at the 5th SMAP Immo, the most attractive and high quality offers of the exceptional Moroccan market, which is witnessing huge expansion. This is added to the other elements that contribute to the reputation of an exhibition that has proven its quality and attractiveness. This is without prejudice to other loyal participants in SMAP Immo, the must event of its kind in Europe. Sight of Menzah - Tanger

After previous exhibitions paid tribute to Rabat, Marrakech, and Casablanca, the Tanger-Tétouan region is the guest of honor of the 2008 edition

The Tanger-Tétouan Candidate city at the organization of the Among the main mannered cities International 2012 Exhibition, Tanger – the summer capital of the Kingdom and Mountain chains running from the Atlas meeting-point of sea and ocean – is to the Atlantic and Mediterranean coasts, region witnessing a significant urban and as well as toward the wide territories of economic growth. It can also take advan- the Saharan provinces – the rich pallet of tage of being a new and important harbor Morocco will surely be reflected in the zone. Actually, Tanger-Med is becoming fifth SMAP Immo 2008. one of the biggest harbors of Africa, guest of honor enhanced by its five-fold expansion of its maritime harboring capacity, with com- Marrakech / Ouarzazate mercial and passenger facilities. In paral- Agadir / Essaouira lel, the dynamism of its tourist activity will Casablanca / El Jadida at SMAP Immo 2008 allow the City of the Strait of Gibraltar to Fès / Meknès easily accommodate more than 2 million tourists by 2015. Rabat / Kenitra … New real estate, urban, road and other infrastructures in the entirety of the zone TThe entire range of real estate offerings are reflected in the construction of almost will be present in abundance, to meet 80,000 new housing units, thus genera- the diversity of demand. ting a remarkable pace of development. Visitors' profile Socio-professional Primo visitors ...... 70% categories A strong desire Men ...... 64.8% The total Women ...... 34.4% Executives ...... 38.6% Employees ...... 34.4% to purchase Less than 35 years old ...... 35% Retired ...... 7.2% From 35 to 60 years old ...... 56.7% More than 60 years old ...... 6.1% Among European visitors (especially French) Families ...... 60.9% Executives ...... 47.8% An unmistakable Individuals ...... 27% This public of executives has important As part of the scope of diversity it seeks, self-financing capacity and demonstra- SMAP Immo has welcomed a large per- tes a significant interest in the purchase improvement in centage of visitors belonging to the of a villa or a house. medium, traditional and leading socio- professional categories (company owners, self-employed professionals, Purchase period executives). purchasing power In general, regardless of the category, more than 42% of visitors consider The annual survey carried out recently by the MOS Survey Institute at the organizers’ request produced a thorough analy- making this purchase immediately, or in sis of the public and its demand at the SMAP Immo. The method: a detailed questionnaire submitted to the public upon less than one year. entering the exhibition or filled out on the internet upon withdrawal of the invitation. France in expansion, leader market in Europe

France, the historic partner of Morocco, is choice for their secondary or permanent An international the privileged gateway to the European residences. Indeed, it is in France that the market. By opening this big exhibition real estate demand is currently the space in Paris, SMAP Immo is the first biggest and the largest. The public is also meeting-point of the Moroccan Diaspora. attracted by the assistance, advice and clientele Its reputation quickly reached the ears of the support it finds at SMAP Immo – this the French, European and help is provided by financial, administra- publics, who have been visiting its stands tive, tax and legal experts to facilitate in greater numbers each year. Morocco, knowledge of the Moroccan system and to capture one of the privileged holiday destinations the formalities required to realize an for the French, is becoming the first investment in optimal conditions.

SMAP Immo almost exclusively targets the Moroccan Diaspora, whose 2004 members show a growing interest in investing in the real estate in their The number of European visitors also registered 2005 homeland, which is witnessing a significant expansion. a significant rise of 120% as compared to the 2006 SMAP Immo expands in the direction of the European public, starting with 2006 French and other European nationals who are very interested in purchasing edition. Therefore, Europeans represent 26.4% of 2007 a holiday or retirement residence in Morocco. total visitors of SMAP Immo 2007. SMAP Immo imposes itself as an essential meeting-point for French and 2008 European clientele, in addition to the clientele of the Diaspora of the Maghreb, and particularly Morocco. > Realists at first, visitors at SMAP Nature of demand Immo seem realizing their dream Everyone can find of Morocco and of its lifestyle by Total demand giving themselves the best lifes- Individual residences ...... 38.6% tyle there. This means a real estate Houses ...... 23.6% product that meets their expecta- Villas ...... 24% his or her own real tions and their aesthetic require- Apartments ...... 51.4% Real estate plots to be built . . . . . 20.7% ments of quality and comfort. > As for European visitors, the rea- estate product listic dream is reflected by the growing demand for individual housing units, whether villas or houses. Tens of media talked about it in 2007 SMAP Immo 2008 Press and internet Audiovisual media Aujourd'hui le Maroc / Le Figaro 2M / 2M Monde / SNRT / Al Arabia Le Parisien / Le Monde / Jeune Afrique Al Jazira / TF1 / France 3 / France Info Maroc Hebdo / Le Matin / DM Maroc FM / BFM / RTL / Chérie FM Heavy media Le Journal Hebdomadaire / L’Opinion Ile de France / Le Courrier de l’Atlas / espacemaroc.fr avmaroc.com / bleu.maroc.com Specialised publications marocinfo.com / menara.ma / map.ma coverage marrakechnews.ma / yabladi.com Actualité immobilière / Le Moniteur aujourdhui.ma / lematin.ma / actu.ma Le Quotidien de la veille immobilière liberationpress.ma / altavista.fr Le Quotidien de l’Immobilier / L’Agéfi L’Expansion / Clefs en main Financer et gérer le logement / Bertrand Gestion de Fortune / Valeurs Actuelles Le Courrier du logement / Immo neuf Evénements Hebdo / Ouest France Affiches parisiennes / Gestion de fortune Le Journal Hebdomadaire / Le Point L’immobilier d’entreprise / Matot Braine Libération et liberation.fr / La Tribune Batiweb / Bulletin européen du moniteur L’Alsace / Partenariat Europe Maghreb Investissement Conseils / Indicateur Convinced by the fundamental importance of coordination with the media, SMAP Investir Magazine / vacancespratiques.fr Press agencies La Vie immobilière / Touriscopie Immo’s organizers chose to make it a major investment, launching partnerships, La Lettre du patrimoine immobilier ambitious advertising campaigns, targeted actions, and public relations events AFP - Agence France Presse Maison à Part several months prior to the event… MAP - Maghreb Arabe Presse Visits of the The geographical smapimmo.fr website origin

Between February 23 and May 30, 2007, Most of the visits of smapimmo.fr the website registered 53,516 visits website originate from Western Europe (excluding the visit of referencing tools). (84.58%), and mainly France with 79.27%. 72.63% of visitors were visiting the website for the first time. The number of visits originating from THE MOROCCAN Morocco represents 10.47% in 2007. REAL ESTATE 27.37% were visiting it for the second EXHIBITION IN PARIS time (since last year).

MOROCCO, A LIFESTYLE At the opening of the exhibition, the website registered an average of 2,000 The duration visitors/day with 15,620 pages read per day. of the visits

On average, visitors of smapimmo.fr spend 3'49" on the website. The number of visits Besides the home page, they mainly visit the page of registration for the Exhibition per visitors (21.52%), the background page (15.52%), the photo gallery (11/76%). 72.63% of visitors visited the website only once. The exhibitors’ page only represent 7.33% of the visits, 15% of these 14.25% of visitors visited the website visitors spend approximately 10'. The official website twice and 5.45%, three times. On average, visitors of smapimmo.fr www.smapimmo.fr visit 3.75 pages each. The origin of visitors A powerful lever 46.61% of visitors access directly to the website.

43% access to the website through for the promotion search engines, mainly Google with 94.52% of the requests (Yahoo 2.77%).

Websites offering links to smapimmo.fr of the exhibition represent 10.38% of the visits.

This data was gathered by Bayoo with the independent analysis tool, Google-Analytics, to which smapimmo.fr subscribed. A selection of decorated stands at Smap Immo 2007 189, rue Saint-Honoré 75001 Paris - France Tel.: +33 1 49 26 06 06 Fax : +33 1 49 26 04 00 e-mail : [email protected] or [email protected] www.smapimmo.fr