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INDEX A ATS Corp., 19 Abdul-Jabbar, Kareem, 36 Autodesk, 157 Abu Ghraib scandal, 121–122 Axelrod, David, 212 Adams, Scott, 235 “Allow questioning” philosophy, B 122 Baldwin, Darlene Darby, 225 Allstate Property and Casualty, 60, Balko, Radley, 136 138, 211, 226 Ballmer, Steve, 237 Amazon, 198 Bank of America, 37 Ambiguity, 185 Barad, Jill, 176–177, American Express Open Forum “10 231–232 Dumbest Business Mistakes” Barrett, Craig, 32 list, 84 Bartz, Carol, 157 Andersen Consulting, 88 Bazerman, Max, 11 Anderson, Tom, 43, 44 Bechtel, 88 Andreessen, Marc, 70 Beer, Gary, 204 Apple, 48,COPYRIGHTED 67–68 Behaviors: MATERIAL bullying culpability, The Apprentice (TV show), 234 109–111; defi ning appropriate, Aristotle, 223 120–121; hoarding power, Arrogance, 223 185–188; passive-aggressive, Ashridge Strategic Management 133–137, 149; self-absorbed, Centre, 161 223–229; “talk big,” 231–232; Assertive leadership, 108–111 walking the line, 241–243 261 262 Index Being all things to all people: Box paradigm: avoiding aimless description of, 32, 45–46; wandering within the, 60; Kmart example of, 46–48; danger of strategic direction Mercedes-Benz USA example using the, 58–60; “thinking of, 46, 47–48; Nokia example inside the box,” 67–74; of, 48 understanding the limitations Benson, Phill, 178–179 of the, 58. See also “Roaming Berkshire Hathaway, 115, 117 outside the box” Bernthal, Paul R., 176 Box paradigm mistakes: Coca- Bertiger, Barry, 42 Cola’s roll-out of New Coke, Best Buy, 21 63–67; Netscape’s failure to Bezos, Jeff, 198 “think inside the box,”
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