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RIPPLES Talkissue No. 2 On colored background On white background RIPPLES talk Issue No. 2 Content COO Message 03 Gateway of Opportunity 05 Personal Touches are Key to 07 Customer Service at RSGT RSGT in Numbers 09 The Ideal Location for World Trade 11 Port Potential Remains Untapped 13 Safety for Life 15 RSGT in a Nutshell 17 Life Cycle of a Container 19 Traits Leading to Success in the Workplace 20 2 RSGT continues to invest in our facility, during 2013 essential yard equipment has been delivered, and during the first half of 2014 additional quay and yard equipment will be commissioned. The overall market development in Jeddah during 2013 has The shipping industry is shifting to new paradigm towards been a rollercoaster ride, with a very strong start to the unprecedentedly larger scale of alliance and much bigger COO year during the first half followed by a weakening market vessel size than ever before. This will bring improved reliability during the second half. Despite the continuously strong and cost of transportation to the end-users around the local economy, the import volume for the local market has world. The terminal industry must follow suit. Differentiated Message slowed faster than anticipated during the last part of the terminal productivity and capability to accommodate the year. Transshipment volume has also shifted out of Jeddah mega vessels in more efficient ways is required. In addition during the year, leading to an overall negative growth for to our continuous investments in process improvements and Jeddah in 2013. additional equipment, RSGT has also launched our project for upgrading our current facility with extra berth length and Red Sea Gateway Terminal, however, continues to see a yard space to meet the increasing demands. Once completed positive annual growth in our overall throughput, driven by 2015, we anticipate our annual handling capacity will be by a remarkable annual growth in gateway traffic of 18% increased from 1.8 million TEU to 2.6 million TEU. year on year. Despite our increased volume handling, RSGT succeeded to become the leading terminal in With completion of our four years of operation since the operational efficiency with average crane productivity start in December 2009 and handling of four million TEUs in in excess of 32 moves per hour. Such a leap of the its accumulated throughput up to now, RSGT is phasing into productivity is the result of RSGT’s continuous efforts in a matured stage of terminal operation and facing the new reinforcing our processes and training of our people. challenges and needs for the terminal services which should In addition, RSGT’s innovative and proactive measures in go far beyond current level. With RSGT’s good preparation the service for consignee such as Stop-Shop, Information for the new paradigm in the shipping industry and initiatives Kiosk, mobile application, SMS service, web-based data for leading international level of terminal efficiency and inquiry, etc. enhanced the turn-around time for customs capability to meet different level of customer’s needs for next clearance and could add value on consignee’s cargo generation vessel, RSGT will complete another success story handling and induce more import volume through RSGT. in the future after remarkable milestones for the last four years. Sincerely, Soren Hansen COO 3 4 Gateway of Opportunity Red Sea Gateway Terminal (RSGT) is the flagship of Saudi • International standard container terminal featuring the Arabia’s leading port. The terminal occupies more than best in class facilities, equipment and design to meet the 700,000 square meters of Jeddah Islamic Port and enjoys an future demands of the global market. annual capacity of 1.8 million TEU. • Three berths with a total length of 1.3km featuring a dedicated feeder-berth separated from the mainline berth. • A dedicated deep water channel, 300m wide and able to accommodate next generation container ships. • A 70,000 TEU stacking yard capacity served by the world’s most advanced terminal equipment. • 1,680 reefer plug points available to preserve the temperature of cooled or frozen cargoes. 5 6 Personal Touches are the Key to Customer Service at RSGT Red Sea Gateway Terminal is much more than a modern, This is due to the personalize interaction with the customers, other questionnaires have been the “KEY” to stick in their state-of-the-art container terminal. It is redefining not and anticipating customer’s needs – knowing the categorical memories for any logistics related services that relentlessly only the port industry in Saudi Arabia but also redefining difference between ordinary and exceptional services. exerts influences by demanding better, more efficient, and less customer services oriented approach – especially at the For example, asking about their likes / dislikes, respecting expensive services, and keep raising question – do customers Container Logistics Division area where the front desk is their views / suggestion, and materializing, resolving their have a clear path to our business door? located with the embracement of customs officials. In this issues at once, and finally continuously persuading the ways building is where our personnel deal with customers with to improve the services. For that, latest technology really As we are planning to design services to our customers , utmost care, as they are fully aware of the “can do” approach turned our dreams into reality, like: KIOSK system, SMS We must understand the direction of these changes and in customer services. service, RSGT APPS, Queue system, website, Email, and One accurately predict the long-range impacts on our services. Window operations are such steps - led us to achieve ZERO In order to succeed at our tasks, we must develop a full The phenomenal growth of Red Sea Gateway Terminal from complaint from March 2013 to present. understanding of the industry’s goals and needs and then 2009 onwards raised a major matter of concern: how to respond effectively. provide exceptional services to our valued customers and Notwithstanding, still we have been striving to provide make a difference. This became possible with the professional comprehensive quality logistics solutions to our valued customer-oriented approach that led us to get our customers customer, as customers interaction / satisfaction, giving full to realize that they had become a part of RSGT family as attention to our frontline staff – is critical to customer service well and considering themselves as business partners. success and the customer satisfaction surveys – online, and 7 8 RSGT in Numbers RSGT Volume Growth Mega Vessel Callings '000 TEU 'MTEU Mega Vessel Calls 2012 - 2013 YTD 200 4.1 4.50 4.0 14 Accumulated 3.9 180 3.8 13 3.7 4.00 14 13 13 13 13 13 1 13 12 Monthly 3.5 12 3.4 12 12 160 3.3 1 1 1 1 1 3.2 3.50 11 2 2 3.1 12 1 11 11 1 1 1 3 1 3.0 2 2 140 2.8 10 2.7 1 10 1 3 3 1 2.6 3.00 2 2 2 10 9 1 2 120 2.4 2.5 3 2.3 2 3 8 8 2 2.1 2.50 1 1 4 3 4 6 2.0 8 2 4 100 1.9 1 5 1.8 2.00 3 5 4 3 4 1.6 1.7 3 3 1 5 4 80 1.5 6 5 3 3 3 2 1.3 1.4 1.2 1.50 1.1 60 1.0 1 6 0.8 0.9 4 3 3 3 0.8 1.00 5 6 40 0.6 0.7 6 5 5 0.5 0.6 4 6 4 4 5 5 5 5 5 50 0.4 0.5 1 1 4 5 5 20 35 0.3 0.3 2 0.2 0.2 54 54 63 59 80 86 95 95 98 98 107 125 117 112 119 117 121 127 103 102 0.50 20 0.1 0.1 0.1 61 0.0 0.0 56 51 58 61 75 87 93 92 107 2 3 2 3 5 5 16 19 26 91 109 125 114 133 115 97 117 123 122 114 0 0.00 0 JAN 12 FEB MAR APR MAY JUNE JULY AUG SEP OCT NOV DEC JAN 13 FEB MAR APR MAY JUNE JULY AUG SEP OCT NOV 11 FEB MAR APR MAY JUNE JULY AUG SEP OCT NOV DEC FEB MAR APR MAY JUNE JULY AUG SEP OCT NOV DEC FEB MAR APR MAY JUNE JULY AUG SEP OCT NOV FEB MAR APR MAY JUNE JULY AUG SEP OCT NOV DEC JAN 12 JAN 13 JAN 10 JAN HJS COS USA HJS MSC CSC Since the start of commercial operation in December 2009, RSGT has handled an accumulated In 2012, RSGT handled a total of 102 mega vessels (14,000 TEUs). throughput of 4.0M TEUs. In 2013, RSGT has handled 138 calls of mega vessels, up to November YTD, averaging 12.5 calls In 2013, RSGT handles an average volume of 114K TEUs on a monthly basis. of mega vessels per month. 109 1110 The Ideal Location for World Trade RSGT is located in one of the world's most important trade routes. 11 12 Port Potential Remains largest import/export market giving advantage as regional the future? Untapped hub, more than other ports. However, Jeddah is yet to improve in its transshipment facilities, infrastructure, rates, There are possibilities. However, future scopes are yet to rules and regulation comparing with neighboring competing be decided. terminals to become the major player. Mr. Sung Woo Lee 7. What is the bottleneck for HJS to increase MD, Hanjin Shipping 3.
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