Handbook on Joining in with European Week of SPORT

SPORT EVERYONE

Handbook on joining in with european week of SPORT

Supported by 02 03

The “Sport for Everyone” team thanks all the contributors to this Handbook: TABLE OF CONTENTS

PARTNERS 01 02 03

CONTRIBUTORS

INTRODUCTION SPORT IN THE SPORT AND WORKPLACE EDUCATION

p.07 p.17 p.37 04 05 06

“OUTDOOR SPORT” FUNDER Disclaimer The European Commission support for the production AND “SPORT 8 STEPS TO TAKING of this publication does not constitute endorsement CLUBS & FITNESS PART IN EWoS APPENDICES of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use CENTRES” PRACTICAL GUIDE which may be made of the information contained therein. p.61 p.75 p.89 04 TABLE OF CONTENTS 01 03 INTRODUCTION SPORT AND EDUCATION 08 Background 38 Context Sergi Briet Sergi

of the EU policy © 40 National school sport day 12 The “sport for everyone” 44 Inclusive futures project 48 Games of the national olympic committee of the Republic of Macedonia 52 Live sport embrace the future CNOSF/KMSP

58 Workshops for physical © 02 education teachers Lithuanian NOC archive

24 Sentez-vous sport awards 8 STEPS CNOSF/KMSP © 28 European company sport TO TAKING PART

games Riccione 2015 CNOSF/KMSP

Romain Flohic PRACTICAL GUIDE © 76 About 77 01. Identify EWoS events 04 happening near you 78 02. Consider working with 06 “OUTDOOR SPORT” the “National Coordinating AND “SPORT CLUBS Body” (NCB) APPENDICES & FITNESS CENTRES” 03. Pick a Focus Day 90 Glossary 79 04. Choose an event 62 Context 92 Survey on the involvement to take part in EWoS of EOC members 64 E-One: European Outdoor 80 05. Design your event Network Experience 93 Synthesis: key figures 83 06. Promote your event 68 The “Promoting Physical 94 Sport for all: an issue and get people involved Activity and Health in of unequal importance Ageing” (PAHA) project 86 07. Manage your event 95 Promoting sports 87 08. Evaluate your event Lithuanian NOC archive 72 ALCIS - Active Learning 96 European week of sport © for Children in School 88 Going further (EWoS) 06

WE WANT TO SHOW PEOPLE THAT THERE ARE MANY OPPORTUNITIES TO BE ACTIVE WHEREVER THEY ARE. GET INVOLVED AND HELP US INSPIRE EUROPEAN CITIZENS TO DO MORE SPORT AND REGULAR PHYSICAL ACTIVITY.1 Tibor Navracsics, European Commissioner for Education, Culture, Youth and Sport 01 introduction

1 http://ec.europa.eu/sport/week/about-week-of-sport/index_en.htm 08 01 INTRODUCTION SPORT4EVERYONE 01 INTRODUCTION SPORT4EVERYONE 09

BACKGROUND The EC’s commission role is that of facilitator. Stakeholders in sport have recognised OF THE EU POLICY the added value and the relevance of collaborating at EU level. To this end, the EC has established structured policy dialogue between governments, the sports movement 01. EU sport policy and other stakeholders through several tools: © Sport for Everyone © Sport for core policy dialogue via thematic expert groups, OVERVIEW in addition to structured and ad hoc activities a Giving grassroots sport a renewed impetus at EU level (EU-wide conferences, annual across Europe… LANDMARK DATES IN EU POLICY SUPPORTING THE SECTOR EU Sports Forum, Presidency Agenda, etc.). Not only did Article 165 provide a legal basis on This dialogue is organised on the basis of the which to define sport policies at EU level, it also EU Work Plan for Sport 2014-2017, a 3-year The first steps in a European sports policy date back to 2007, opened up a range of possibilities to EU institutions guideline document from the Council, which sets 2007 with the adoption of the White Paper on Sport produced including, among others, funding programmes. out the priorities for the sector, the objectives, by the European Commission. WHITE PAPER This funding possibility is materialised in the methods and structure. This is the first large-scale European initiative on sport and defines ON SPORT Erasmus+ Sport Chapter 2014-2020 which aims the EU “doctrine” on sport and its role in the lives of European to support European partnerships on grassroots citizens. It recognises the impact that sport can have sport in order to tackle cross-border issues such b To tackle alarming challenges on other European policies and is structured in three main as physical inactivity, the threats to the integrity chapters: the societal role of sport, the economic dimension 2009 of sport and the promotion of sport’s societal of sport and the organisation of sport. ARTICLE 165 impact. This long-awaited programme allows for ADDRESSING PHYSICAL INACTIVITY IN EUROPE LISBON TREATY the consolidation of existing networks, identification A new element can now be added to the well- 2009 marked a turning point in the field of sport when of best practices and the building of new known lexicon of crises: a physical activity crisis. the Lisbon Treaty mentioned sport as a supporting competence partnerships to contribute to the development Because of technology, technical progress and of the European Union for the first time. The introduction of Article of European policies in the field of sport. lack of time, Europeans have stopped moving and 165 in the Lisbon Treaty was thus an important step to building 2013 this has not been without consequences on health coherent and structured policies, while recognising the societal ORGANISING THE DIALOGUE and well-being, both individual and collective. 1ST COUNCIL dimension of sport. This new article states that “The Union shall Besides Erasmus+ Sport, the new supporting In identifying and formulating the problem, RECOMMENDATION contribute to the promotion of European sporting issues, while competence has helped the EU introduce tools a solution is implied: physical activity as a ON SPORT taking account of the specific nature of sport, its structures based to promote the European dimension of sport. challenge for our generation and that of our on voluntary activity and its social and educational function”. However, it should be noted that this does not children. confer any additional legislative powers to the EU In 2009, sport became a policy area in its own right, and no longer . insofar as it can only act to support the actions As indicated above, with its flexible competence, a mere sub-category of culture and education. Consequently, 2014 2020 of Member States but not to harmonise them. the Union intervenes only to provide general sport policies were incorporated in a wider policy approach, ERASMUS+ SPORT It means that the European Commission (EC) guidance but has not the power to impose. including societal, economic, financial, law, health, educational, cannot lead a strong European top-down sports How, then, can we influence national policy, social inclusion and diplomatic aspects. This triggered a number policy. Hence, Member States and national the sports movement, civil society, universities, of policy documents. In 2012, the European Parliament set out its sport movements retain the competence and associations, the private sector and ultimately position on sport via the resolution on the “European dimension 2015 responsibility to organise sport. European citizens? in sport”. In November 2013, the Council adopted the first-ever 1ST recommendation on sport1. EWoS

1 . http://ec.europa.eu/assets/eac/sport/library/documents/hepa_en.pdf 10 01 INTRODUCTION SPORT4EVERYONE 01 INTRODUCTION SPORT4EVERYONE 11

02. The European Week of Sport: a new initiative to get Europeans moving

The European Commission proposes an ambitious project to rise to the challenge: European Week of Sport (EWoS), the first edition of which ran from 7 to 13 September 2015. Organised in 31 European countries - and while 42% of European citizens do not practice physical activity or sports2 - it aims to promote physical activity and get Europeans moving again, under the common #BeActive banner. More than a simple injunction from Brussels, this week should help focus on the need to reintegrate physical activity in our daily lives. Lithuanian NOC archive © 2015 EWoS KEY FIGURES

It is supported by Commissioner Tibor Navracsics, As more than just a one-off celebration, it should relayed by a national coordinator in each Member serve as a yearly highlight for promoting healthier State (Olympic Committee, Ministry of Sports lifestyles that incorporate physical activity as or National Sports Institute) and backed by 30 a fundamental dimension. 33,000 1 4 European partners. This new event framework is largely inspired by the French model of the The intent of EWoS is clear: to become a major WEEK FOCUS DAYS #BEACTIVE “Sentez-vous Sport” week, organised by the European event through the involvement of major French National Olympic Committee. stakeholders in sport in all EU countries. The “Sport for Everyone” project comprises five OVER We do not believe in sport as a miracle cure for all National Olympic Committees (NOC) and aims of society’s burdens, deficiencies and social to increase the participation of the Olympic shortcomings. This week is an antidote to the movement in the European Week of Sport. 7, 000 31 sports business and intends to celebrate sport for Eleven NOC were involved in the 2015 Week, either EVENTS COUNTRIES all, by all, free from the imperatives of performance. as national coordinator or as partner; the “Sport To display sport as a cross-sectorial activity makes for Everyone” project was designed to increase sense. It means that public and private spaces – awareness of the new EWoS initiative among more workplaces, schools, outdoor areas, sports clubs sports organisations and provide them with and gyms – are all concerned. Member States are the tools they need to implement initiatives within 5 10 invited to boost these four themes and this framework. The team therefore produced environments within their territories one week this Handbook on joining in with EWoS; it includes MILLION SPORTS every year. The European ambition to organise innovative initiatives on the Week’s four Focus PARTICIPANTS AMBASSADORS European Week of Sport (EWoS) every year, Themes, plus tips, methodology guidelines simultaneously in all Member States, is immense. and collaborative management tools.

2 . http://ec.europa.eu/health/nutrition_physical_activity/docs/ebs_412_en.pdf 12 01 INTRODUCTION SPORT4EVERYONE 01 INTRODUCTION SPORT4EVERYONE 13

ORGANISATION THE “SPORT FOR The French NOC is the leading organisation and works with the contact persons of the 5 partner organisations:

EVERYONE” PROJECT LEADING ORGANISATION

NOC of France The “Sport for Everyone” project was selected during the Erasmus+ call for proposal FOR MORE INFORMATION: issued in January 2015 by the European Commission. It is part of the Commission’s intent Domitille NYFFENEGGER “Sport for Everyone” to foster grassroots sport and encourage Europeans to do more sport and physical Project Officer HTTP://SPORTFOREVERYONE. activity (SPA), particularly through the development of the European Week of Sport. FRANCEOLYMPIQUE.COM www.franceolympique.com

a Context b Project team

PARTNER ORGANISATIONS The project starts from the premise that NOC This collaborative project brings together are major stakeholders in sport and could be six partners: NOC of the Former Scuola dello Sport, involved in the framework of EWoS. Most of the Yugoslav Republic CONI Servizi European NOC work on the themes of EWoS 5 sport organisations: 5 National Olympic of Macedonia Donatella MINELLI Focus Days and implement initiatives in these Committees (Former Yugoslav Republic Vladimir BOGOEVSKI Responsible for Development of Macedonia, France, Italy, Lithuania fields. To get a better overview of the NOC Sport Director of Education Projects involved in grassroots sport and find out more and Portugal); about better their needs, the “Sport for Everyone” www.mok.org.mk www.scuoladellosport.coni.it/ team conducted a survey among the 50 members 1 think tank: Sport and Citizenship. scuoladellosport of the European Olympic Committees (EOC).

The outcomes clearly highlight the commitment NOC of Lithuania of the Olympic and sport movement to fostering Vita BALSYTE participation in sport at all levels and more Head of Olympic precisely through EWoS. Grassroots sport is indeed Education Programmes a term the NOC are familiar with: all of them Sport&Citizenship www.ltok.lt claimed to have heard of it. Besides, a majority Think Tank of NOC3 currently foster the practice of sports Julian JAPPERT among the population. Regarding EWoS, six of them Director were national coordinators for the first edition and Maxime LEBLANC five were partners. A large majority of NOC have NOC of Portugal EU Affaires Manager a positive opinion about EWoS as 72% of the Rita NUNES www.sportetcitoyennete.com/en respondents plan on participating in the second Research and Project edition. In response to the needs of the Olympic Office Director movement, the “Sport for Everyone” team spent 18 months working to produce this handbook. www.comiteolimpicoportugal.pt

3 Survey on the involvement of EOC members in the promotion of grassroots sport, June 2016 – 25/50 NOC implement activities aimed at promoting grassroots sport 14 01 INTRODUCTION SPORT4EVERYONE 01 INTRODUCTION SPORT4EVERYONE 15

c Project calendar

The consortium worked on the various aspects of EWoS from July 2015 to December 2016. In addition to the kick-off and closing meetings, four seminars were held:

September KICK-OFF MEETING DURING THEMATIC SEMINAR: “KEY FACTORS “SENTEZ-VOUS SPORT” (SVS) WEEK June 2015 2016 FOR A SUCCESSFUL EUROPEAN WEEK OF SPORT” Identification of the objectives Identification of management tools to organise PARIS Design of the seminars BRUSSELS grassroots events Participation in the “Sentez-vous Sport” Identification of the methodological process event called “Practice sport with your family” Exchanges with major stakeholders in EU sport at the City Hall in Paris’s 17th district to get an insight into European Week of Sport Attendance at the European Sport and Companies conference

November THEMATIC SEMINAR: September WORKPLAN DISSEMINATION SEMINAR “THE WORKPLACE” 2015 2016 Handbook proofreading process Design of the dissemination workplan PARIS Identification of initiatives related to the sport in the workplace Organisation of the run-in framework Attendance at the CNOSF “Sentez-Vous Sport” VILNIUS for the 2016 European Week of Sport awards ceremony

March THEMATIC SEMINAR: From DISSEMINATION “EDUCATION” 2016 October to Dissemination of Handbook ROME Identification of initiatives related December ALL OVER to several networks to sport and education EUROPE Visit of the CONI venues (Olympic Stadium, 2016 Stadio dei Marmi and area of Foro Italico) 16 01 INTRODUCTION SPORT4EVERYONE 02 SPORT IN THE WORKPLACE

Our approach

This project is mainly based on the exchange of experience. In the field of grassroots sport, the challenge is to identify An innovative initiatives that distinguish themselves from traditional practice initiative could of SPA. Each partner positively gives an input by choosing innovative projects carried out in their own or neighbouring be defined as: countries. The partners of the “Sport for Everyone” project as well “an initiative in as external organisations share their knowledge and experience a specific area that at one of the four Focus Days, named Workplace, Education, has had a significant Outdoors and Fitness. Experts were also invited to attend and successful impact the seminars or to organise specific workshops. Foundations, on its target group companies, local authorities and associations took part in the and that can various seminars to give an input on specific topics by presenting be recommended their activities and giving advice. Additionally, two of the thematic as a model” seminars included an academic presentation.

There were fruitful exchanges among the large panel of organisations in attendance, providing the team with a wide variety of initiatives that could be qualified as innovative. 02

e Outcomes and future prospects

SPORT This project aims to increase participation from the sport movement – and more specifically NOC – in European Week of Sport. This Handbook contains initiatives for the four Focus Days and methodological tools to provide sport organisations with IN THE tangible ideas and tools. WORK- PLACE Lithuanian NOC archive © 18 02 SPORT IN THE WORKPLACE SPORT4EVERYONE 02 SPORT IN THE WORKPLACE SPORT4EVERYONE 19

CHART CONTEXT The following chart presents the main elements that could be taken into account when organising an initiative in the workplace setting:

STAKEHOLDERS INITIATIVES MOTIVATIONAL RESULTS AND ACTIONS REASONS FOR THE FOR THE COMPANIES EMPLOYEES

Type of companies: Workshops around Healthy reasons Decrease small, medium various issues (SPA, (relaxation, physical in absenteeism and big companies; nutrition, sleep); well-being, weight or days lost; control); © Lithuanian NOC archive Stakeholders Vouchers or financial Better quality of involved in a contribution for the Convenience work environment; company: work practice of SPA; (schedules councils, and location); Better involvement management, Participation of employees The workplace is one of the four issues on which the European Week of Sport focuses. occupational in sport events: Psycho-social and reduced staff It is not a setting where most of Europeans do sport on a regular basis currently, medicine, motivated inter-companies, reasons (reduction turnover; but it is assumed to have a real potential for development. employees; inter-subsidiaries; of stress, team building). Reduction of Employees: both Collaboration with healthcare costs; men and women sport/federation Both European and international surveys1 show that most practice SPA clubs; Return on investment. individuals practice less sport when they enter into working life. “The workplace Training facilities Making adults do sport is a challenge in the fight against sedentary setting will probably INDIVIDUALS lead to a massive (sports room, lifestyles although some surveys show optimistic trends. participation of changing room, 2 CONSIDER SPORT The figures of the last Eurobarometer on Physical Activity of 2013 women in SPA.5” showers); highlight this tendency. Only 8% of EU citizens did sport in the AS A GIFT. Own company- workplace in 2009 and 13% of them in 2013. THIS GIFT related sports According to the survey the “Sport for Everyone” team conducted3, LEADS TO A association. seven NOC out of the twenty-five surveyed said that they COUNTER-GIFT: have implemented actions in the workplace. As Europeans spend most of their time at work (on average, 41.5 hours a week), EMPLOYEES FEEL This chapter will set out some concrete examples of initiatives that could facilitate the workplace could be an ideal setting from where to reach ACCOUNTABLE the access of SPA within or outside a company. The four initiatives selected are innovative a large portion of the population and encourage them to practice FOR IT.4 projects carried out in France, Italy, Belgium and the Netherlands, and Lithuania. a Sport and Physical Activity (SPA) regularly.

1 WHO: http://www.who.int/dietphysicalactivity/pa/en/ 5 Quote from the presentation by Julien Pierre, Professor of Sports Science at the University of Strasbourg, 2 Special Eurobarometer 412 “Sport and Physical Activity”: http://ec.europa.eu/public_opinion/archives/ebs/ebs_412_en.pdf Seminar “Sport and Companies” in November 2015 3 Survey on the involvement of EOC members in the promotion of grassroots sport, June 2016 conducted by “Sport for Everyone” 4 Presentation by Julien Pierre, Professor of Sports Science at the University of Strasbourg, Seminar “Sport and Companies” in November 2015 20 02 SPORT IN THE WORKPLACE SPORT4EVERYONE 02 SPORT IN THE WORKPLACE SPORT4EVERYONE 21

ENERGY WORK 03. Objectives www.energylab.be/nl-BE/energy-lab@

01. General information To help To create To provide To give KEY employees become a strong identity in a employees with employees ORGANISATION: DATE OF CREATION: FIGURES fitter and healthier company where people information about the chance to take and thus improve their feel well and where they a healthy lifestyle Energy Lab, consulting 2009 part in sporting performance want to work (exercise, nutrition challenges subsidiary part of Golazo group and health) FREQUENCY: TYPE OF INITIATIVE: Depending on the company’s Introduction of a vitality request: between 3 months and wellness programme and multiple years 15-20 DESCRIPTION OF THE PROJECT within a company EMPLOYEES WORK ON THE VITALITY NUMBER OF PARTICIPANTS: Energy@work is a tailor made project based PROGRAMME on consultancy using the latest technology COUNTRIES: About 46 small, medium AT ENERGY LAB Belgium and the Netherlands and big companies and matching the requirements of the company culture or group. Employees have access PLACE(S): TARGET GROUP(S): to an online platform with a wealth of 3 labs in Belgium 100,000 employees a year information plus various interactive modules FROM and 2 labs in the Netherlands promoting healthy habits. In addition, the online part can be coupled with offline initiatives and events to give 10 the project an active element. 02. The project team TO Every campaign starts with an identification phase: the Energy Lab consultants go on site Description of the organisation implementing the initiative and watch how the company is organised and to what extent physical activity and health 3, 000 promotion are part of the Human Resources Founded in 2009, Energy Lab is part of Golazo group (sports EMPLOYEES INVOLVED strategy. A work group is then set up with training centres, consulting and event company in Belgium IN CUSTOMER the employees who want to be involved and the Netherlands). Originally, its mission was to train COMPANIES in the wellness campaign and they elaborate and coach competitors and athletes for sporting events. the programme together with the consultants. It is now involved in consultancy missions, such as wellness and vitality at work campaigns. The Energy@Work is the ideal Most of the time, a campaign focuses on three Briet Sergi tool for companies looking to encourage their staff to lead a fit major topics: movement, nutrition and mental. © and healthy lifestyle in a modern, attractive and efficient way. It may comprise offline and online stages, such as an overreaching campaign, workshops and in-house competitions. 22 02 SPORT IN THE WORKPLACE SPORT4EVERYONE 02 SPORT IN THE WORKPLACE SPORT4EVERYONE 23

The campaigns may use tools to raise awareness on the importance of having a healthy lifestyle 05. Implementation and can include workshops focusing on the three topics mentioned above (movement, nutrition, [ENERGY@WORK] mental). They may deal with issues such as how IS ABOUT CREATING PROJECT RESULTS to cope with stress, why get moving and how A CULTURE, CREATING A company can notice the benefits with this kind to participate in a campaign where they have to to prevent injuries. Some workshops also focus A COMPANY of vitality programme. The programmes lead to share their sport/activity performance with other on learning a sports activity, e.g. “start2run” a decrease in absenteeism (sick days), a lower risk colleagues. It is important to have everyone or “start2bike”. Energy Lab also works on WHERE IT IS FUN of employee burnout and depression and a drop understand the why behind it all. Energy Lab tries overreaching campaigns: a company can set TO WORK.6 in staff turnover. Above all, the company aims to use fun factors or additional motivational tools a goal (e.g. number of steps/kilometres) to be to be strong, with a powerful identity and a place (collecting money for a charity organisation) as reached and all employees can contribute by where people want to work. The aim is to create much as possible to motivate the largest number moving (walking, cycling, running etc.) to attain a fun and pleasant place to work. A company of employees. this goal. Moreover, extra motivation can be The winner can be the one who reaches invests for the health of the employees. added by collecting money for a charity while the highest number of kilometres doing physical doing sport. activities, or the one who has made the greatest TRANSFERABILITY progress (from 2 to 12 steps within one month). The Energy Lab formula works well. 06. Outcomes In-house tournaments/competitions can also The wide array of possibilities (workshops, If consultants in other countries are well trained, be part of a vitality programme. Teams can be tournaments, overreaching campaign) can create it can be applied to different companies. & future prospects made up of employees working in the same a strong feeling of satisfaction among However, the key is to adapt the vitality department or on the same floor. the employees and increase their effectiveness. programme to the company’s needs and means. The company culture must be assessed during THE FUTURE the identification phase. As more and more companies invest in the well- being of their employees and doing SPA becomes KEY FACTORS FOR PROJECT SUCCESS a major issue in health policy, vitality programmes 04. Practical information The campaign is designed to get everyone have a real potential for development. As people involved in the vitality programme. Both sporty spend most of their time at work, companies and sedentary people can contribute to can be a major setting for sports. Companies the kilometre or step goal. Both white-collar can quickly see the benefits of such a programme and blue-collar employees are involved. (employee motivation, fewer sick days, etc.) For companies that have subsidiaries abroad, and therefore notice the return on investment. the information is relayed in different parts of the world. Employees of customer companies Cost of a vitality Communication tools: Equipment 7: can be involved in the vitality programme if they programme: want to and they can be part of the working the company’s in-house Offline activations: Tee-shirts, sports group dedicated to the programme. The use * communication tools machines, room dedicated to sport, from €10,000-800,000 of humour or fun factors is also very important for one year, are used (platforms, showers, lasers to count how many people kcal in getting people more motivated. brûlées depending on newsletters etc.), visual take the stairs, trackers to measure materials hung/pasted the number of kilometres, Swiss balls, 0,2 the company’s need and “magnitude” in communal areas (posters, Online activation: online tools via DIFFICULTIES/SOLUTIONS stickers) the platform to assess the number Some employees do not want to have extra goals of kilometres reached, etc to reach within the workplace or to do sport with their colleagues. Employees can also refuse * 0.2Kcal burnt

6 Quote from the presentation by Robin Decottignies, employee at Energy Lab, “Sport and Companies” seminar in November 2015 7 Depending on the package chosen by the company 24 02 SPORT IN THE WORKPLACE SPORT4EVERYONE 02 SPORT IN THE WORKPLACE SPORT4EVERYONE 25

03. Objectives SENTEZ-VOUS 5 AWARD SPORT AWARDS To promote & 8 WINNERS www.sentezvoussport.fr the regular and healthy practice of SPA STRATEGY & MANAGEMENT 01. General information To reward 2 winners companies which encourage 1 for companies their employees to be active with under 250 employees, KEY 1 for those with 250+ ORGANISATION: DATE OF CREATION: FIGURES CNOSF, Comité National 2010 Olympique et Sportif Français To promote HEALTH & WELL-BEING FREQUENCY: grassroots sport IN THE WORKPLACE TYPE OF INITIATIVE: Once a year “Sentez-Vous Sport” awards 2 winners ceremony for the promotion NUMBER OF PARTICIPANTS: 4 1 for companies with OF THE CNOSF’S 85 of sport in the workplace About 250 participants under 250 employees, EMPLOYEES WORK ON DESCRIPTION OF THE PROJECT 1 for those with 250+ THE “SENTEZ-VOUS COUNTRIES: TARGET GROUP(S): SPORT” PROJECT Sport and a healthy lifestyle is a major issue on France Small, medium and big which the CNOSF is eager to work. The “Sentez- companies COMPANIES & TOP ATHLETES Vous Sport” initiative is consistent with this political PLACE(S): will and was created in 2010. The week-long event All over France ABOUT 2 winners comprises several focus days with sports days at Ceremony in Paris 1 for companies with schools, universities and in the workplace. In 2014, under 250 employees, the CNOSF added the “Sentez-Vous Sport Awards” 1 for those with 250+ 250 event dedicated to companies that use sport as a GUESTS ATTEND HR and management strategy tool. It takes place 02. The project team THE CEREMONY: every November. HOST ORGANISATION Description of the organisation implementing the initiative APPLICANTS (COMPANIES, OF A LABELLED EVENT ASSOCIATIONS ETC.), INSTITUTIONS 1 winner The CNOSF represents the French Olympic and sports movement. (MINISTRY, LOCAL The CNOSF brings together 16 million members, 3,500,000 AUTHORITIES ETC.), volunteers, 180,000 sporting associations, 108 federations FRENCH BUSINESS and sports groups and 128 decentralised bodies (regional, CONFEDERATION JURY’S SPECIAL PRICE departmental and territorial Olympic and sports committees). (MEDEF), EMPLOYEES OF THE CNOSF, TOP ATHLETES, COMPANIES, 1 winner SPORTS FEDERATIONS CNOSF/KMSP © 26 02 SPORT IN THE WORKPLACE SPORT4EVERYONE 02 SPORT IN THE WORKPLACE SPORT4EVERYONE 27

Selection process and criteria 05. Implementation The application process consists of a standard form that the applicants must fill out and send TRANSFERABILITY to the “Sentez-vous Sport” team. This process A similar event could be organised in other EU generally starts in June and runs for four months. countries. The NOC or sport bodies could Applications are then presented to the jury, implement an awards ceremony to reward composed of a dozen members : representatives stakeholders in sport. The CNOSF chooses of the sport movement, French Business to focus on the “Sport in the Workplace” issue, Confederation, business leaders (CEO, HR & but an organisation could adapt the awards to Communivation managers). Members of the another topic, such as education. French top athlete commission, media and health sectors). The jury evaluates the applications KEY FACTORS FOR PROJECT SUCCESS according to the three following aspects: The involvement of a large variety of networks and stakeholders: sports movement, French Business Originality: it evaluates how innovative Confederation, media, health sector, etc; is the project; The promotion of the benefits of sport

Efficiency: the jury measures the impacts CNOSF/KMSP

in the workplace; © of the project. The project must have been The role of sports ambassadors who bring implemented; greater visibility. Exemplarity: the project must be designed for a large variety of persons and is transferable DIFFICULTIES/SOLUTIONS 06. Outcomes & future prospects to other organisations. The Awards Ceremony is a brand-new initiative and the CNOSF is striving to increase its visibility and recognition in France. OUTCOMES The Award are evaluated by counting the number 04. Practical Visibility of the “Sentez-Vous Sport” awards: of applications received. 57 companies applied A COMPANY information Other prizes are delivered in this field. for the award in 2014 and 49 in 2015. The CNOSF WHICH ENCOURAGES As this label has only recently been introduced, is considering introducing a satisfaction survey ITS EMPLOYEES the main challenge is to raise its profile; to get more exhaustive feedback on how Contributions in kind: Criteria for the “Sentez-Vous Sport” awards: to improve the competition. TO PRACTICE A SPA free hire of meeting rooms, Three criteria are evaluated: originality, CAN RECORD free facilitators (top athletes efficiency and exemplarity. As “originality” THE FUTURE A PRODUCTIVITY as speakers) is subjective, the points of view of the jury These are some improvements the CNOSF GROWTH FROM members can differ. is considering making for the next edition(s): 6 TO 9%.8 Communication tools: Adding or changing a category, adapting the format of the ceremony; website, social networks (livetweets, Changing the jury and bringing in new Facebook posts), press releases, personalities; ceremony broadcasted, goodies Reinforcing communication in order to raise the profile of the “Sentez-Vous Sport” awards Networking: and turn it into an unmissable event. after the ceremony, a cocktail buffet is organised to facilitate networking between participants

8 The Study of the economic impact of Sport and Physical Activities on companies, employees and civil society conducted in 2015 in France by Goodwill Management 28 02 SPORT IN THE WORKPLACE SPORT4EVERYONE 02 SPORT IN THE WORKPLACE SPORT4EVERYONE 29

KEY EUROPEAN COMPANY SPORT FIGURES GAMES RICCIONE 2015 www.efcs.org/article/detail/our-games 40 PEOPLE ON 01. General information THE ORGANISING KEY COMMITTEE ORGANISATION: DATE OF CREATION: FIGURES C.S.A.In (Centri Sportivi 3-7 June 2015 Aziendali Industriali), Italian Federation for Company Sport FREQUENCY: Every 2 years since 1977 TYPE OF INITIATIVE:

5 C.S.A.In 5,568 “Sports event (24 sports, NUMBER OF PARTICIPANTS: MAIN © INDIVIDUAL 48 disciplines) Approx. 5,600 (410 companies STAKEHOLDERS: PARTICIPANTS from 24 countries) COUNTRIES: EFCS AND ITS MEMBER Italy TARGET GROUP(S): FEDERATIONS, Employees of European CONI AND CIP AS 03. Objectives PLACE(S): companies from 24 countries MAIN INSTITUTIONAL Riccione PARTNERS, THE MUNICIPALITIES OF RICCIONE, RIMINI AND 7,901 MISANO ADRIATICO AS PARTICIPATIONS THE HOSTING CITIES, IN THE COMPETITIONS

02. The project team THE ITALIAN Description of the organisation implementing the initiative FEDERATIONS FOR To let To foster To promote THE SPORTS OFFERED the sense IN THE GAMES employees from all the values of sport of belonging PROVIDED GUIDELINES, over Europe compete in a positive and fun AND to their companies The C.S.A.In is a sports-promoting organisation recognised by REGULATIONS, REFEREES, in their sports environment CONI (Italian National Olympic Committee), the Interior ministry MATERIAL ETC and the Italian Paralympic Committee (CIP), and is part of the Italian Confindustria-Federturismo network. It is a non-profit and nationally DESCRIPTION OF THE PROJECT 124 COACHES prevalent organisation, with regional and provincial committees ABOUT throughout the country; its aim is to promote sport, cultural, The European Company Sport Games is the most important event charitable and recreational activities. The C.S.A.In is part of the dedicated to company sport in Europe. It offers to a large number of FROM European Federation for Company Sport (EFCS) which launched the 100 employees the occasion to compete in a/several sport(s) discipline(s) European Company Sport Games held every two years. The C.S.A.In in the name of their company. The participants can choose among VOLUNTEERS INVOLVED was in charge of organising the 20th edition of the European twenty-five sports such as team (football, handball, basketball etc.) 24 Company Sport Games in Riccione from 3rd to 7th June 2015. and individual (archery, athletics, cycling etc.) sports. COUNTRIES 30 02 SPORT IN THE WORKPLACE SPORT4EVERYONE 02 SPORT IN THE WORKPLACE SPORT4EVERYONE 31

04. Practical information 06. Outcomes & future prospects

OUTCOMES The European Company Sport Games in Riccione were a great success. The number of participants has significantly increased over time: from 800 participants in 1977 to more than 5,500 in Riccione in 2015. In addition, the participants gave positive BEST AT SPORT Contributions in kind: Communication tools: Equipment: feedback. MEANS BEST the registration fee for the official website available in four languages, sport facilities AT WORK”, SAYS Games was €140 per person Twitter and Facebook accounts, livetweets of the host cities, the The same Organising Committee also organised the XIII ONE PARTICIPANT (€170 for golfers including a on the C.S.A. In and ECSG accounts, press participants use their European Company Winter Games, held in Cortina d’Ampezzo €30 green fee) conference held on May 20th, 2015 own sports equipment from 9 to 13 March. Although smaller in size, those Games took IN THE EUROPEAN the same approach used in the Riccione 2015 ECSG and once GAMES 9 05. Implementation again confirmed the outstanding results achieved by C.S.A.In. IN RICCIONE. THE FUTURE The 21st Summer Games will be held in 2017 in Ghent (Belgium). KEY FACTORS FOR PROJECT SUCCESS TRANSFERABILITY The keys to the success of the 2015 Riccione As the Games have been running for decades, ECSG were: the format can be easily replicated. However, the overall quality of the event is not a given The standing of the members of the Organising and definitely relies on the capabilities and Committee; competencies of the Organising Committee. The quality of the services offered to participants: high level of infrastructures, large variety of DIFFICULTIES/SOLUTIONS sports disciplines, Paralympic competitions, Aside from the normal organisational difficulties, Olympic exhibition entitled “The path of the typical for an event that involves more than myth: from Olympia to Rome 2024”; 5,500 individual participants (plus approx. Collaboration and support from major 3,000 followers), the key difficulty was managing stakeholders: sponsors (Kinder, Technogym, all the requests for changes made by participants GBM Banca, Lexus, etc.), local and national up until the last few days before the competitions. authorities; The Organising Committee tried to accommodate Full collaboration with the participants and each request as best it could, asking the sports their companies thanks to advanced IT tools: coordinators to collaborate as far as possible. for this edition and for the first time in ECSG The staff was successful in that, although some history, an online registration platform was problems occurred with managing certain team used by the participants; sport (football and volley ball) especially due to

All the documentation and relationships with last minute change. Briet © Sergi participants established in four languages; Sports Ambassadors including world champions, Olympic champions and Olympic athletes (i.e. Dino Zoff, Stefano Baldini, Francesco Moser and Fiona May).

9 Promotional video on Vimeo: https://vimeo.com/131009762 32 02 SPORT IN THE WORKPLACE SPORT4EVERYONE 02 SPORT IN THE WORKPLACE SPORT4EVERYONE 33

LTEAM PARTNERS’ CUP 03. Objectives www.ltok.lt To find To promote partners for the Lithuanian NOC physical activity and positively influence their and health within 01. General information companies, organisations and the partners’ organisations employees, while getting them involved in the Lithuanian NOC’s two ORGANISATION: DATE OF CREATION: biggest summer and winter events Lithuanian National Olympic 2014 Committee and Lithuanian Olympic Fund FREQUENCY: To create To encourage Twice a year the concept of Partners’ Cup their employees to take part TYPE OF INITIATIVE: in various sports events Event NUMBER OF PARTICIPANTS: 300 annually/10 – 15 partner COUNTRIES: teams Lithuania TARGET GROUP(S): PLACE(S): Partners and sponsors KEY FIGURES Olympic Day and LTeam Winter of the Lithuanian National Festival locations (varying Olympic Committee according to the organiser’s decisions) 1 10 TO 15 5 MUNICIPALITY PARTNER VOLUNTEERS PER EVENT ORGANISATIONS INVOLVED

02. The project team UP TO AROUND Description of the organisation implementing the initiative 40 15 The Lithuanian Olympic Fund (LOF) is the public entity of the Lithuanian SPORT FEDERATIONS SPORT CLUBS National Olympic Committee responsible for marketing and sponsorship strategy programmes, event management and organisation. In addition, LOF funds major programmes for the Lithuanian NOC, including athlete preparation and participation in the Olympic Games, support, grants for young athletes and veterans, Olympic education, sport for all and other initiatives. 1 1 TEMPORARY EMPLOYEE LITHUANIAN

DESCRIPTION OF THE PROJECT

All the Olympic partners (such as Coca-Cola, Maxima KEY (supermarket chain), Impuls (sport club), Nike, Audimas, media FIGURES channels, suppliers and others) are invited to take part. Each partner organisation is invited to form a team of its employees and participate in up to 5 sports activities during Olympic Day and/or the LTeam Winter Festival.

For instance, during the LTeam Winter Olympic Festival, teams 2 © Lithuanian NOC archive of a minimum four participants take part in the Lithuanian Olympic EVENTS A YEAR: 10 Mile run (1,988 m), compete on a skierg training device, take part OLYMPIC DAY AND in a shooting contest, downhill skiing or snowboarding LTEAM WINTER competitions. During the Olympic Day, partners take part in the FESTIVAL 05. Implementation Olympic Day run, basketball, rowing, rock climbing and other contests. The tasks are usually challenging, but they are designed TRANSFERABILITY The spreading of Olympic ideals within partner so that anyone can take part. Activities vary so that every This initiative presented by the National Olympic companies and the feeling of belonging to the participant can enjoy a unique experience every time. Committee of Lithuania is a great example Olympic Family; The results of each competition are collected and calculated. of cooperation and interaction with partners Increasing interest among employees in taking In line with the competition’s system, the fastest, strongest 1-day and sponsors. Cooperation with partner part in the Partners’ Cup every year. and largest team is presented as the Cup winner. SPORTS EVENT organisations is crucial for the National Olympic

Committees. Different activities involving DIFFICULTIES/SOLUTIONS

sponsors help to improve their understanding The biggest challenge in the beginning was 04. Practical information of the Olympic Movement and create a bond creating a communication system and UP TO between organisations. What is more, the encouraging partner employees to take part. advantage of the Partners’ Cup is that it involves The organisers have seen a positive trend where Costs of the event: employees from the partner organisations. employees who have previously attended 5 This activity could be viewed as an opportunity the Partners’ Cup are often keen to participate free participation, approx. €10,000 for organisation for team building, developing understanding again. In addition, internal promotional work and hospitality costs, covered by the Lithuanian COMPETITONS of the company’s involvement in the Olympic is being introduced to encourage employee Olympic Fund Movement and inspiring employees to take up involvement. To attract new participants, sports and to stay healthy, fit and motivated. the organisers constantly communicate with Communication tools: Finally, there are additional benefits for the partners over the phone and by email, although partners and aids for promoting the principle personal meetings and direct communication communication is targeted towards a predefined and ideas of Olympism within their organisational with employees are more effective. To improve list of partners, who are invited to join the event TO 10 15 culture. communication and generate excitement among TEAMS the partners’ employees, the organisers send KEY FACTORS FOR PROJECT SUCCESS specific emails with information on previous Equipment: Communication with stakeholders and a tournaments in graph form, and suggest various equipment, organisation of the sports activities positive experience for participants, to help ways of getting involved in the events, for instance covered by the Olympic Day and LTeam Winter Festival get partners involved in the Olympic participating as tournament supporters then organisers Movement; creating a team for the next event.

10 Training device reproducing Nordic ski gestures 36 02 SPORT IN THE WORKPLACE SPORT4EVERYONE

06. Outcomes & future prospects

OUTCOMES THE FUTURE This initiative is being evaluated from qualitative The Partners’ Cup is still at the development and quantitative viewpoints. The overall stage and it is therefore expected that the experience of the participants is taken into project’s success will attract more participants consideration including the difficulty and more partners. The aim is to establish a of tasks and competitions, communication, tradition of participation in sport within partner event management, and so on. organisations. The Lithuanian Olympic Fund The event’s growth in terms of participation strongly believes that the Partners’ Cup can and involvement in the winter and summer create a sense of belonging to the Olympic family tournaments is being evaluated using and will encourage sponsors and partners to quantitative data. There has been substantial embrace the Olympic ideals within the company growth in the number of participants in the before spreading them among the employees’ Partners’ Cup each year. It tripled over the last families, friends and acquaintances. 3 years. In 2014, 50 participants joined in the LTeam Winter Festival, compared to 100 in 2015 03 and 150 in 2016. SPORT and education © Lithuanian NOC archive 38 03 SPORT AND EDUCATION SPORT4EVERYONE 03 SPORT AND EDUCATION SPORT4EVERYONE 39

CHART CONTEXT The following chart presents the main elements that could be taken into account when organising an initiative in the educational setting:

EDUCATIONAL SPORT USED IMPACT ON SETTINGS AS A TOOL THE YOUNG PEOPLE

To develop motor skills Healthy musculoskeletal and to teach young people tissues (i.e. bones, how to do SPA safely muscles and joints) through Physical Neuromuscular Schools and Education (PE) awareness (i.e. universities coordination and movement control) Weight control

To teach young people Team spirit © CNOSF/KMSP social skills Solidarity Friendship Positive healthy impacts Sport and Education is one of the four issues on which the European Week of Sport After-school focuses. It covers a large variety of settings such as schools and universities, settings after-school settings, sport clubs and other social places (family, peer groups).

To be able to learn Olympic values3: both from victories Joy of effort Lots of young people do a sport and physical and defeats Fair-play activity (SPA) in these settings. The figures To teach the values Respect for others Sport Clubs of the last Eurobarometer on Physical Activity THE INTRINSIC VALUES of sport and Olympism Pursuit of excellence of 2013 highlight this tendency: Balance between body, 25% of the respondents do a SPA on their way COULD INCLUDE PLEASURE, will and mind between home and school/universities; MORAL DEVELOPMENT, Nearly 5% practice a SPA at school or SKILLS, KNOWLEDGE universities. To do SPA in a recreational Sporting passion AND HEALTH, AND THE way Reduction of anxiety Educational settings are also a place where EXTRINSIC VALUES MIGHT To teach values Education of social and civic values values can be taught. Societies have used sport BE THE CONTRIBUTION Other (family, peer groups…) Positive healthy impacts as a tool of education for decades. Experts all TO SOCIAL COHESION, Other agree that sport and education can be closely HEALTH, COMBATING linked but the ways to make them interact with SOCIAL AND ECONOMIC one another are various. According to the survey This chapter will set out some concrete examples of initiatives that could facilitate the access of 2 the Sport for All team conducted1, almost all of EXCLUSION, ETC. SPA within or outside educational settings. The five initiatives selected are innovative initiatives the respondent NOC declared that they promote carried out in France, Italy, the UK, the Former Republic of Macedonia and Portugal. sports at schools and/or universities.

1 Survey on the involvement of EOC members in the promotion of grassroots sport, June 2016 conducted by Sport for All – 3 “Teaching values - an olympic education toolkit” publised in 2007 by the IOC https://stillmed.olympic.org/Documents/OVEP_ 20/25 surveyed NOC Toolkit/OVEP_Toolkit_en.pdf 2 Quote from the presentation by Rose-Marie Repond, Scientific Advisor of the Federal Institute of Sports in Lausanne and Director of Junior and Teen Camp, “Sport and Education” seminar in March 2016 40 03 SPORT AND EDUCATION SPORT4EVERYONE 03 SPORT AND EDUCATION SPORT4EVERYONE 41

NATIONAL SCHOOL 03. Objectives SPORTS DAY www.unss.org

01. General information To promote To offer To raise To focus the practice of school sport activities to young awareness on the and communicate KEY sport people within school benefits of sport around school sport ORGANISATION: PLACE(S): settings French Sport School All over france, 6,000 events FIGURES Federation (UNSS) DATE OF CREATION: 2010 TYPE OF INITIATIVE: DESCRIPTION OF THE PROJECT “National School Sports Day” FREQUENCY: - Event to promote sport, 33,000 School Sports Day was initially part of the French A large variety of events are organised. Focus day part of the French Once a year, during EWoS SPORT TEACHERS initiative “Sentez-Vous Sport” in 2010 and has Some of them offer indoor sports activities “Sentez-vous Sport” week NUMBER OF PARTICIPANTS: IN also been labelled “European Week of Sport” (basketball, judo, badminton etc.) like the since 2015. It is a one-day event which takes national event at the Carpentier Stadium COUNTRIES: 800,000 students aged from 11 to 18 years old place every year in September. The date is in Paris, and others outdoor activities like France chosen according to the start of the school year running along the Promenade des Anglais 30 so as to reach the highest number of children. in Nice or sailing along the coast in Dinard “ACADEMIES”4 ALL The Ministry of Education and the UNSS both (in Brittany). Some schools located in neighbouring OVER FRANCE take part in the project and the tasks are divided cities even work together to set up a relay. 02. The project team as follows: the Ministry decides the date The idea is to create an event that is easy to Description of the organisation implementing and is responsible for official communication; implement because September is a busy time for the initiative the UNSS coordinates national and local events. schools. Simplicity is really the guiding principle: All school sports associations are involved the event is organised at a human scale and in the School Sports Day and the main topic according to the means of the organisations. 9,500 is health and sport. The UNSS is one of the French school sports federations. SCHOOL SPORT This federation is under the control of the Ministry of Education ASSOCIATIONS More than 6,000 events are organised and presided by the Minister. In terms of member numbers, all over France: it is the 3rd largest French sport federation with 1,045,921 1 national event in Paris individuals. Legally speaking, public secondary schools must Athletes, public figures such as the Ministers have a school sport association and it represents 9,500 schools of Education and of Sport, the President of the all over France. All Physical Education (PE) teachers must work 1,045,921 French NOC and top athletes attend the event; at least three hours per week for the sport associations More than 6,000 events at local level in addition to their PE classes. MEMBERS (“academies” and “departments”) The head teacher, PE teachers, children © Andre Ferreira/Icon Sport Ferreira/Icon © Andre and top athletes attend these events.

4 Administrative divisions of the Ministry of Education 42 03 SPORT AND EDUCATION SPORT4EVERYONE 03 SPORT AND EDUCATION SPORT4EVERYONE 43

04. Practical information

Cost of the project: Multi-partner contribution: Communication tools: free for the participants provision of sport venues (court, harmonised banner, flyer, stadiums, tracks etc.), transport for poster, press book, the pupils, other equipment shared Twitter, official clip video between the local authorities, the sport leagues and the schools

05. Implementation KEY FACTORS FOR PROJECT SUCCESS Close collaboration with national sport federations. Coaches of different disciplines can PROJECT RESULTS give demonstrations and facilitate the course; Most of the children are delighted to play, PE teachers play a key role as they have to try several sport activities and to meet extensive expertise in teaching sports top athletes. Public figures are really seen as and they know how to make children aware © Andre Ferreira/Icon Sport role models and embody the positive values of the benefits of sports; of sport (fair-play, rigour, excellence, respect Public figures such as top athletes and of the rules). Some participants become aware government representatives attend the meeting. of the benefits of sport, as demonstrated by Top athletes can also be ambassadors. 06. Outcomes & future prospects the following quotes from children attending All these personalities strengthen the “Sentez- the national event in Paris in 2015: “I feel great Vous Sport” community, particularly through after doing sport”, “It helps us build muscles social media (livetweets, posts on Facebook); EVALUATION and strengthen our endurance.”5 It is also The bottom-up/top-down approach: the The School Sports Day has grown over time. The UNSS would like to expand the event the opportunity to discover what activities ministry and the UNSS gives recommendations There were 6,000 events in 2015 compared to 2,000 on an international scale. Discussions are offered by the school sports association and tools such as the communication kits. in 2010. Visibility of the project has also increased are under way to create an International and meet the PE teacher. The regional bodies and PE teachers can also tremendously. For example, there were only three School Sports Day (ISF). As agreed with EU It often leads to children joining their provide input and are eager to contribute national TV reports in 2014 and ten in 2015, six Commissioner Tibor Navracsics, sports associations. to the School Sports Day. A “Sentez-vous radio reports in 2014 and eight in 2015. More than the International School Sports federation Sport” communication kit is also available 2,000,000 people were reached on Twitter in 2015. (ISF) developped the School Sports Day in ten TRANSFERABILITY to all stakeholders. Five years ago, only 2,000 people were reached. countries for the 2016 edition. The UNSS would The initiative can be transferred from one like to expand the event on an international country to another, even if the school systems DIFFICULTIES/SOLUTIONS THE FUTURE scale. Discussions are under way to create are different. As the guiding principle is Logistically speaking, it is difficult to find a date The 2016 edition of the School Sport Day took an International School Sports Day. simplicity, the event can be easily organised for School Sports Day that suits all the stakeholders place on the 14th of September in framework and adapted to indoor and outdoor settings. as September is always a busy period. of the “Sentez-Vous Sport” week.

5 “Tous le sport” broadcast, 18/09/2015: http://www.dailymotion.com/video/x378gek_journee-nationale-du-sport-scolaire- dans-tout-le-sport_sport 44 03 SPORT AND EDUCATION SPORT4EVERYONE 03 SPORT AND EDUCATION SPORT4EVERYONE 45

03. Objectives INCLUSIVE FUTURES KEY FIGURES www.youthsporttrust.org To change perceptions in terms of how disabled people feel about themselves and how their communities view them 01. General information 9 REGIONAL PROGRAMME To ensure COORDINATORS KEY young people are at the heart of the programme, ORGANISATION: PLACE(S): FIGURES involved in designing and developing each of the areas Youth Sport Trust, 9 cities British Charity DATE OF CREATION: To provide TYPE OF INITIATIVE: 2014 125 Volunteer programme to more opportunities for people to take part in sport 9 and physical activity and to empower young people VOLUNTEERS IN EACH CITY recruit and deploy young FREQUENCY: MAIN to take control of their lives people (both non-disabled Ongoing through the year STAKEHOLDERS: and disabled) to organise sport events, designed for NUMBER OF PARTICIPANTS: BATH UNIVERSITY, people living in their local 1,125 volunteers GATESHEAD AND communities DESCRIPTION OF THE PROJECT MANCHESTER TARGET GROUP(S): COUNCILS, School/community event a COUNTRIES: Able-bodied and disabled The programme ran from 2014 Bath School/community event b UK young people from THE DISABILITY SPORT to the end of September 2015. ORGANISATIONS OF School/community event a 14 to 19 years old It was extended to September Belfast ENGLAND, SCOTLAND, 2016 due to its success. It is School/community event b WALES, NORTHERN School/community event a IRELAND, based in nine host cities, in each Birmingham of which a host organisation School/community event b

LONDON YOUTH GAMES acts as the partner. School/community event a 02. The project team Glasgow Description of the organisation implementing “SPORT BIRMINGHAM” School/community event b As this programme is essentially School/community event a the initiative Gateshead about young people with School/community event b and without disabilities, 125 volunteers School/community event a Local coordinator Local

the aim is to empower them YST UK coordinator Leicester School/community event b The Youth Sport Trust (YST) is a British charity divided in three and to make them work subsidiaries. The first is the independent charity formed in 1995; 1 School/community event a together. The graph below shows London it provides funding for the Top programmes (school sports) NATIONAL the structure of the programme School/community event b and is in charge of the Inclusive Futures programme. COORDINATOR School/community event a at the national and local levels. Manchester In each city, the 125 volunteers School/community event b will deploy their own local events School/community event a Swansea in school settings. School/community event b 46 03 SPORT AND EDUCATION SPORT4EVERYONE 03 SPORT AND EDUCATION SPORT4EVERYONE 47

The first stageconsists of the training they go back into their communities to organise Developing an identity through branding and recruitment of regional coordinators sports events for their peers. and promotion helps create a sense of pride and volunteers. There are nine programme in the young people and helps the programme coordinators responsible for recruiting Another part of the project involves be recognised; 125 volunteers. They also manage the Youth the development of guidance for sports clubs The contribution of young people in terms Board which meets every month. As young and sport event organisers to encourage them of planning, designing and delivering the

people are at the heart of this project, they are to become more inclusive of disabled Sport Trust © Youth programme is critical. part of the decision-making process and give volunteering. YST has been working their point of view during Board meetings. collaboratively with partner organisations TRANSFERABILITY DIFFICULTIES/SOLUTIONS to provide guidance to support sports clubs Such programmes could be implemented in The programme is about removing the barriers The second stage is about the delivery of local and organisation to offer more volunteering other countries. This one is based on regional disabled people face such as: sports events. Once the volunteers are trained, opportunities for disabled people. coordinators working with schools and The lack of awareness of the potential community organisations that can easily contribution of young people, so the aim be involved. As people with disabilities face is to educate about what they are able to do; a number of problems in the EU (lower life The lack of understanding, so advocates in 04. Practical information expectancy, difficulties in finding a job), the local areas help people to appreciate the this programme could help empower them barriers to volunteering. Some young people and give them more resilience. have a lack of confidence and need support to volunteer, and collaborative action – when KEY FACTORS FOR PROJECT SUCCESS they train and work with role models and peers – Local coordination within the cities is vital. improves this. The programme aims to The coordinators within the cities make empower young people through the Youth the programme work, as they understand Boards so they are listened to and understood; Cost of the project: Financial support: Communication tools: the needs of the young people living there; The lack of positive role models is another Creating a network is the key, along with issue and the programme features a large £617,000 £490,000 grant from Spirit 2012 website, Twitter (an independent trust, (#inclusivefutures), each promotion of the programme through number of disabled ambassadors, such as established with a £47m coordinator has their social media; Paralympic athletes and world champions. endowment from the Big own Twitter handle and Lottery Fund) Facebook accounts 06. Outcomes & future prospects 05. Implementation EVALUATION THE FUTURE A survey was conducted in the nine host cities and Once the programme ends in September 2016, PROJECT RESULTS the outcomes are very positive. 88% of people young people will continue volunteering and Most of the participants (volunteers) are satisfied PEOPLE THINK DIFFERENTLY surveyed within the programme see disabled promoting the benefits of the programme. with the programme and notice that the barriers ABOUT MY DISABILITY people in a more positive light. Nearly all know how Guidelines have been developed for this linked to disability are removed. Their feedback NOW AND ARE ALWAYS to make activities accessible and inclusive, 30% up purpose, for use by the host organisations to clearly shows how young people can change their from the start of the programme. 84% of them said continue to promote the principles of Inclusive perception on disability: “Before, I really didn’t THINKING OF WAYS that the programme improved their happiness and Futures. It is hoped that the host organisation think I could do that much, and now I am TO INCLUDE ME. 70% are now more likely to volunteer. Young people will use them. completely inspired to get more people active”. in the programme report higher levels of wellbeing than the national average. 48 03 SPORT AND EDUCATION SPORT4EVERYONE

GAMES OF THE NATIONAL OLYMPIC COMMITTEE OF

THE REPUBLIC OF MACEDONIA © the NOC of the republic of Macedonia www.mok.org.mk 03. Objectives 01. General information

ORGANISATION: DATE OF CREATION: KEY Macedonian Olympic 1992 FIGURES Committee FREQUENCY: TYPE OF INITIATIVE: 3-5 events per year Sports tournament designed To promote To offer To promote To spread for children of local schools NUMBER OF PARTICIPANTS: sport among students them opportunities to the values of Olympism the idea for Sport for 3,000 – 5,000 annually 2 to 3 do sport, regardless (sport performance, All, the importance of COUNTRIES: REFEREES OF THE their nationality, friendship, fair-play, Sport for All and the religion or colour Republic of Macedonia TARGET GROUP(S): NATIONAL SPORT respect of the rules) importance of sport Children of elementary FEDERATION PER for citizens PLACE(S): schools aged from EVENT All over the Republic 6 to 15 years old of Macedonia DESCRIPTION OF THE PROJECT

A range of team sports are selected all over the Republic 02. The project team 2 to 4 of Macedonia for this project (e.g. girls’ handball, girls’ and boys’ KEY Description of the organisation implementing the initiative PE TEACHERS volleyball, boys’ football, girls’ and boys’ basketball, track and field FIGURES races, fencing, table tennis, karate (kata), chess tournament, This NOC was founded in 1992 in Skopje and is both an Olympic traditional folk children’s games and other sport activities). Committee and a Sports Committee. Its main objective is to PE teachers are required to identify and select the best sport communicate the Olympic ideals and implement IOC programs. talents and put together the best sports teams. Local, regional ABOUT The Macedonian Olympic Committee is composed of Olympic and national competitions are organised in the different sport and non-Olympic sports federations as well as distinguished athletes 3 disciplines over a three-month period. In total, 28 schools with and sports administration entities. Several commissions work on EMPLOYEES OF THE more than 1,000 pupils participate in the event. The best team various national and international programmes. The following MACEDONIAN OLYMPIC at local level competes at regional level and so on. 50 stakeholders are involved: 20 local self-governments out of 80: Ohrid, COMMITTEE Each municipality hosts one sports competition team final VOLUNTEERS PER EVENT Kumanovo, Tetovo, Berovo, Delchevo, Shtip, Strumica, Gevgelija, with the participation of the best four regional teams. Valandovo, Kavadarci, Kratovo, Negotino, Bitola, Prilep, Kumanovo, About 12 competitors plus 400 to 600 supporters attend the finals. Gjorche Petrov, Karposh, Center, Chair, Gazi Baba and Kisela Voda. 50 03 SPORT AND EDUCATION SPORT4EVERYONE 03 SPORT AND EDUCATION SPORT4EVERYONE 51

Additionally, cultural activities linked to the Olympics are organised by Art and Literature teachers. TRANSFERABILITY together and speak their own languages The youngsters can discover poems and/or make their own drawings representingthe Olympic sports. These types of events are easily transferable (Macedonian, Albanian, Turkish, Romani). Some of these drawings were exhibited in Rio during the Olympic games. for European sport organisations. The NSFs are Most of the sports are team sports like members of the NOC; they are willing to support volleyball, handball, and basketball. the project and to promote their sport For the tournament, pupils from the different Sport 1: disciplines. Schools also show a great interest communities are mixed and they all play Local inter-schools regional final in city A in taking part in the project. together under the same banner. The sport tournament a tournament conveys unity and social cohesion Sport 2: KEY FACTORS FOR PROJECT SUCCESS to the young generation; Local inter-schools regional final in city B Visibility of the project and the role of sport Teaching the Olympic values. National finals in eachi tournament b ambassadors. Before each tournament, a ceremony is held sport discipline During the last week of the finals, Olympians, during which public figures as well as pupils Sport 3: Local inter-schools famous athletes, sports journalists, sports make speeches. Children read the history regional final in city C tournament c workers, coaches and other distinguished of modern Olympism in front of their guests like the ambassadors of foreign classmates and highlight what values sport Sport 4: Local inter-schools countries attend the event, e.g. Saban Seidu can develop (excellence, fair-play, joy of effort, regional final in city D tournament d (wrestling), Aleksandar Tasevski (volleyball), friendship, etc.). Blagoja Georgievski (baskeball), Gordana Naceva (handball – captain of the European DIFFICULTIES/SOLUTIONS Club Champion team), Indira Kastratovic The NOC of the Republic of Macedonia works 04. Practical information (handball – awarded best shooter at the closely with local authorities. Elections may have European Championship), Natasa Meskovska an impact if the new city council team sets (swimming); different priorities from the previous one. Unity and social cohesion through sport. Logistically speaking, it is important to schedule The Republic of Macedonia is a multicultural the competitions when there are no other big country where various communities live events planned in the schools.

Financial support: Communication tools: Equipment: free participation website & social t-shirts, sport facilities 06. Outcomes & future prospects for the children networks, local TV of schools and local stations, flyers, posters authorities EVALUATION Since the beginning, more citizens and families have taken part in the event. More junior athletes with 05. Implementation special skills are identified by the sport movement.

THE FUTURE PROJECT RESULTS sport discourages social disorders such as The Games have been held since the creation These events help create closer links between consuming alcohol and tobacco, obesity, or long of the NOC. The event has grown over time and children and sport movement (NSFs, clubs). hours spent using IT (overuse of social media). more schools are now involved. The schools, of the republic

The main message is to encourage the practice Sport is always a better solution, as it develops the local authorities and sport movement all show NOC the of SPA on a regular basis so as to have a healthy a positive attitude in all aspects of the private a great interest in the tournament and are willing of Macedonia © lifestyle for society. Through Olympic values, and professional life. to pursue this project. 52 03 SPORT AND EDUCATION SPORT4EVERYONE 03 SPORT AND EDUCATION SPORT4EVERYONE 53

03. Objectives LIVE SPORT - KEY EMBRACE THE FUTURE To offer FIGURES health-enhancing physical activity (HEPA) and sports www.comiteolimpicoportugal.pt equipment in refugee accommodation centres and provide sportswear to host families, to help with the integration of refugees and their involvement in the activities undertaken by Portugal NOC 1 01. General information PERSON (FULL-TIME KEY PROJECT MANAGER) ORGANISATION: DATE OF CREATION: To foster AT THE PORTUGAL NOC AND 2 OLYMPIC Portugal NOC 2016 FIGURES and speed up the integration of refugees AMBASSADORS with special sporting skills into the Portuguese TYPE OF INITIATIVE: FREQUENCY: competitive sports system “Live Sport - Embrace Annual the Future” Project NUMBER OF PARTICIPANTS: 4 To encourage COUNTRIES: 301: 63 children MUNICIPALITIES 10 and 238 adults refugees to get involved in sports as monitors Portugal (LISBON, LOURES, VOLUNTEERS OEIRAS AND or to take coaching courses PLACE(S): TARGET GROUP(S): GUIMARÃES) Several cities throughout Refugees and asylum seekers Portugal hosted in Portugal 10 02. The project team NATIONAL SPORTS Description of the organisation implementing the initiative FEDERATIONS (ATHLETICS, BASKETBALL, BOXING, CHESS, CRICKET, Portugal NOC is the top non-governmental body in the GOLF, SWIMMING, Portuguese sports system. It is a non-profit body that not only TAEKWONDO, TENNIS prepares and leads the national delegation for the Olympic AND TABLE TENNIS) Games and other multisports events under the aegis of the IOC, but also has several other statutory powers, most notably in the context of publicising, developing and promoting the Olympic Movement and sports in general. The Portugal NOC has been galvanising a network of institutional 13 stakeholders ready to implement and foster this project, including LOCAL/NATIONAL the Portuguese High Commissioner for Migrations (central CLUBS HAVE ALSO government), civil society organisations that support refugees BEEN INVOLVED Portugal

during the current humanitarian crisis (Refugee Support Platform NOC – PAR, and Portuguese Refugee Council – CPR). © 54 03 SPORT AND EDUCATION SPORT4EVERYONE 03 SPORT AND EDUCATION SPORT4EVERYONE 55

Over this first year, the programme’s priority those engaged in embracing a better future has been to create the conditions for broader through sport. So far, Portugal NOC has access to regular physical and sporting reached about 65% of all the refugees that have activities, strengthening this action within the arrived in Portugal, giving them the opportunity strategic framework to host refugees, involving to practice and experience several sports a large number of stakeholders whether or not disciplines and to learn about the history of directly related with sport, striving to obtain Portugal through sport. Twenty-two youngsters their commitment and to share resources to have been identified with special sporting skills reduce project costs and embed a strong sense and have been brought into the competitive of corporate and social responsibility among sporting system.

04. Practical information Portugal

NOC Financial support: © $200,000 foreseen in the initial operational budget (first year) including a grant of $120,000 from the International Olympic Committee

DESCRIPTION OF THE PROJECT

Following the special call issued by Encompassing these activities under Communication tools: the International Olympic Committee (IOC) a comprehensive action plan, the NOC intends The following communication tools are used: NOC website & social networks to support the hosting and inclusion of refugees, to lead by example, showing how sport can (Facebook, Twitter and Instagram); several press releases have also been published. Portugal NOC signed a Memorandum of be a powerful tool for tackling all forms of Website6, Portuguese Olympic Channel7, Facebook8, Twitter9, Instagram10 Understanding with governmental authorities discrimination and delivering a better future and NGOs to use sport as a driver for social to those who hope to start a new life away integration among this specific population. from home. This partnership laid down the foundations Equipment: for a multi-stakeholder collaborative The programme began in February 2016 framework, building capacity and improving by building partnerships and cooperation A “welcome sports kit” delivered to refugees upon their arrival in Portugal: a backpack conditions to engage refugees in sports agreements with a wide range of like-minded containing a message from the president of Portugal NOC and some sportswear, including sneakers and training clothes; activities under the guidelines set out organisations to form a multi-stakeholder in the European Migration Agenda. platform involving the NOC and national Purchase of sports gear to play cricket, taekwondo and tennis: many young people and adults already practiced those sports in their native countries; authorities, law enforcement, companies, “Live Sport - Embrace the Future” is a financial institutions and NGOs to coordinate The rehabilitation of the sport facilities in four accommodation centres. programme that uses sport as a means of paving efforts, provide assistance and support, the way to a new life for migrants, refugees and organise the welcome, reception and asylum seekers in their place of settlement and hosting of refugees during the current in Portugal, through a wide range of sports humanitarian crisis. activities and projects to interact and exchange 6 . http://comiteolimpicoportugal.pt/viver-o-desporto-abracar-o-futuro/ 7 . http://canalcop.sapo.pt/ experiences with local communities. 8 . https://www.facebook.com/comiteolimpicoportugal/ 9 . https://twitter.com/COPPORTUGAL 10 . https://www.instagram.com/comiteolimpicoportugal/ 56 03 SPORT AND EDUCATION SPORT4EVERYONE 03 SPORT AND EDUCATION SPORT4EVERYONE 57

05. Implementation Football (50%) is the preferred sport, followed by basketball and cricket (9%), kickboxing, taekwondo and tennis (5%). Women practise less sport than men. 22 refugees with special sporting KEY KEY FACTORS FOR PROJECT SUCCESS DIFFICULTIES/SOLUTIONS skills were integrated into clubs to participate in official FIGURES The potential for inclusion that stems from Providing sports activities and clothing to the Portuguese competitions. sports activities: sport reaches a diverse array newcomers, notably in remote areas where there One hundred refugees were involved in several actions with of people irrespective of their social and is a lack of social and sport services, represents the Portuguese Olympic Team and 200 attended premier league economic background or their religion, creed a real challenge. Likewise, the assessment of football matches. or political convictions. It represents a the refugees’ sporting background to guide them powerful tool that can have a real positive towards suitable sports activities and to channel THE FUTURE 87% impact on both local inhabitants and those who have a high or competitive level. The project was first implemented in Lisbon. As more refugees OF THE RESPONDENTS migrants, thus facilitating their integration; Through the Memorandum of Understanding arrived, the programme was rolled out across the country. (UNDER 18 YEARS OLD) The universal language of sport is a signed with the High Commission for Migrants, Refugees are placed in several regions, hosted by families ENJOY SPORTS unanimous, yet undervalued asset that can Refugee Support Platform (PAR) and Portuguese or social institutions. Surveys are conducted and sports facilities bridge gaps and break down linguistic and Refugee Council (CPR), Portugal NOC aims to and clubs are mapped in an attempt to satisfy the specific needs AND cultural barriers, nurturing a swift and agile share information about places of settlement of this community under the overarching framework of an evolving hosting process along with the refugees’ envisaging an active partnership with local sport liaison mechanism that involves local organisations, with sport engagement in community life; entities and local government services. as part of the refugees’ integration programme. “Live Sport 77% A campaign to promote and raise awareness – Embrace the Future” is a project with national and international OF THEM PRACTICED of the values of sport involving Olympic recognition and a strong capacity for forging stakeholder IT REGULARLY IN THEIR athletes and offering sports equipment from engagement, influencing action-orientated policies, and instilling HOME COUNTRIES Portuguese sports ambassadors and role 06. Outcomes & future public debate to support refugee integration, mindful of the vast models (such as Olympic champion Rosa Mota); threats we face, acknowledging that it is only through collective The regular supply of sports activities in prospects efforts that we will leave a better world for future generations. accommodation centres; The engagement of a wide range of stakeholders (sporting movement, sponsors, EVALUATION 73% municipalities, etc.). Staff members of Portugal’s NOC interviewed WANT TO PRACTICE AGAIN 163 refugees settled in Portugal (male and TRANSFERABILITY female) in order to assess their sporting Sport is usually seen by refugees and hosting background and their expectations regarding communities as an easy and effective way of future sports practices. It was clear from breaking down barriers and limitations related the survey, which was later shared, that the vast to language and cultural differences, to envision majority of young people practiced sports a comprehensive integration process. It leaves on a regular basis, and were willing to continue 22 a legacy of solidarity and respect, which with such activity. REFUGEES WITH SPECIAL increasingly vital when it comes to fostering social SPORTING SKILLS WERE cohesion and creating strong ties among different 87% of the respondents (under 18 years old) INTEGRATED INTO CLUBS members of the community while expressing the enjoy sports and 77% of them practiced TO PARTICIPATE IN traditional hospitality of the Portuguese and their it regularly in their home countries. Portugal OFFICIAL PORTUGUESE renowned capacity for forming relationships. At the moment, 73% want to practice again. NOC COMPETITIONS © 58 03 SPORT AND EDUCATION SPORT4EVERYONE 03 SPORT AND EDUCATION SPORT4EVERYONE 59

WORKSHOPS FOR PHYSICAL 03. Objectives EDUCATION TEACHERS

01. General information To stimulate To develop To study To offer debate on the team building technologies children KEY educational value and team working for the evaluation new teaching ORGANISATION: DATE OF CREATION: FIGURES of games practices of motor skills approaches CONI SERVIZI SPA - February 2016 School of Sport and De Agostini Publishing group FREQUENCY: 3 years until February 2019 TYPE OF INITIATIVE: 879 Education and training NUMBER OF PARTICIPANTS: DESCRIPTION OF THE PROJECT NATIONAL PRIMARY workshops for teachers of For 2016: about 700 AND SECONDARY primary (6-11 years old) and at 21 seminars The project is based on educational and lifelong SCHOOLS secondary general education learning workshops and conferences, to which (12-19 years old) pupils TARGET GROUP(S): teachers, members of the School of Sport and School teachers for education experts (professors specialised in movement COUNTRIES: and training Pupils as indirect science, psychologists, two coaches and two Italy target for the project mental coaches) are invited. Experts from the 21 School of Sport present participants with the PLACE(S): CONI REGIONAL contents of the book for primary and secondary Italian territory SCHOOLS OF SPORT physical education teachers.

21 seminars are scheduled during the three-year project and focus on the following three topics: 02. The project team reflection on the educational value of games 5 in sports practice; Description of the organisation implementing the initiative development of team building and team FULL-TIME STAFF working practices; study of technologies for the evaluation The School of Sport is the department providing education of the motor skills. and training for the main stakeholders in the Italian sports system. Teachers will use these books over De Agostini Publishing group, specialised in children’s and 1 the 2016-2017 school year. As mentioned above, © EU Commission educational books through its “DeA Scuola” branch, is the project’s currently (but the figures will rise) 879 schools – main editorial partner and will publish books for the collaborative PART-TIME both primary and secondary – have adopted COORDINATOR initiative. the school books. 60 03 SPORT AND EDUCATION SPORT4EVERYONE

04. Practical information

Cost of the project: €3,500 to cover expenses

Communication tools: CONI and School of Sport websites, DE AGOSTINI flyers,

DE AGOSTINI website ommission C uropean E 05. Implementation © 04

RESULTS OF THE PROJECT DIFFICULTIES/SOLUTIONS CONI, the Italian NOC, is providing lifelong learning The challenge lies in relaying the information to to teachers for the first time. These teachers are local organisations. It is really important to have “OUTDOOR new stakeholders in the School of Sport and play a dedicated internal operating structure with a vital role in the education of new generations. full-time employees. CONI has shown keen interest in developing tools designed for teachers, linking both sport and SPORT” education. It is innovative to use sport as a means of education and teachers can offer a new way 06. Outcomes & future of teaching through games. This can be prospects complementary to the curricula and generate AND “SPORT interest from children.

TRANSFERABILITY EVALUATION The project is transferable in other EU countries At the end of each year, the local branches as long as relevant experts operate in their area of the De Agostini Publishing group will evaluate CLUBS & of expertise. the impact on their territory and define a working plan for the following year. At the end of each KEY FACTORS FOR PROJECT SUCCESS workshop, the local branches use a questionnaire The sport Ambassadors play a key role model to measure satisfaction levels. FITNESS for children and increase project visibility. The quantitative data will be the number of books There are three Olympic athletes: Federica sold at the end of the three-year term. Pellegrini (swimming) Tania Cagnotto (diving) and Antonio Rossi (canoe); THE FUTURE CENTRES” The involvement of educational organisations: The project can be repeated if the stakeholders primary and secondary schools at national involved have fully achieved the desired results. level, the educational network of the School of Sport and the CONI regional Schools of Sport. 62 04 “OUTDOOR SPORT” AND “SPORT CLUBS & FITNESS CENTRES” SPORT4EVERYONE 04 “OUTDOOR SPORT” AND “SPORT CLUBS & FITNESS CENTRES” SPORT4EVERYONE 63

CONTEXT

Fitness centres and outdoor sport are the two remaining focuses of the European Week of Sport. It is generally accepted that traditionally physical activity is practised in sports clubs and associations. For many years, this longstanding model provided opportunities to engage in physical exercise, be it for leisure or competitive purposes. In recent years however, the sporting offer has evolved to become more personal and less organised, and is often found in two main environments: fitness centres and outdoor venues.

SPORT CLUBS AND FITNESS CENTRES Sport clubs can offer more than just sport by providing an opportunity for young people to acquire valuable skills and competencies through volunteering and informal learning. KEY Cities and municipalities thus have a major role Other than cities, the “outdoor” context also Sport clubs and fitness centres can enhance their visibility FIGURES to play in the way they create conditions in which includes green spaces and natural environment. by reaching out to schools and workplaces, offering the chance their citizens can be physically active and More and more people are taking part in sports to participate in sport and physical activity outside traditional reintegrate physical activity into their daily lives. activities connected to nature, the environment settings. According to the 2014 Special Eurobarometer on Sport This relates to the concept of “Active Cities”. and the preservation of life. and Physical Activity (SPA), 12% of Europeans were members of a sport club and/or fitness centre. Moreover, the same report ACTIVE CITIES ARE CITIES WHICH PRIORITISE The sports movement also plays a role in this confirmed that the number of people practising some form 12% PHYSICAL ACTIVITY IN EVERY PART OF LIFE field as 56%3 of the surveyed NOC work to of fitness continues to grow. In fact, the sports movement keeps OF EUROPEANS ARE They are safe and well-lit, walkable, cyclable, promote outdoor sports by organising their own a close eye on this fast-growing sector. According to the survey MEMBERS OF A SPORT and offer good public transport. Efforts made by outdoor events and/or by supporting such events. conducted among European NOC1, almost 30% promote sport CLUB AND/OR FITNESS local authorities and urban planners to improve at fitness centres. The NOC surveyed either make a corporate CENTRE access to, and the quality of, outdoor spaces agreement with fitness centres, like the British NOC, or support can encourage more people to take advantage them by providing them with equipment or coaches. of what is available close to home and become more physically active. OUTDOOR SPORTS For many years, discussions about improving physical activity and tackling sedentary lifestyles have tended to focus on the traditional agents and contexts offering physical activity. In this respect, This chapter will set out concrete examples of projects that could facilitate access one underutilised resource is the city context and the urban to fitness centres and outdoor sports. The three selected projects are innovative environment. With 75% of the European population having opted projects carried out by European networks in these fields. to live in cities2 and given urbanisation patterns in Europe, it is expected that the practice of SPA in cities will grow in the future.

1 Survey on the involvement of EOC members in the promotion of grassroots sport, June 2016 conducted by “Sport for Everyone” 3 Survey on the involvement of EOC members in the promotion of grassroots sport, June 2016 2 www.eea.europa.eu/themes/urban 64 04 “OUTDOOR SPORT” AND “SPORT CLUBS & FITNESS CENTRES” SPORT4EVERYONE 04 “OUTDOOR SPORT” AND “SPORT CLUBS & FITNESS CENTRES” SPORT4EVERYONE 65

E-ONE: EUROPEAN OUTDOOR 03. Objectives NETWORK EXPERIENCE www.eoneproject.eu To safeguard To encourage To tackle 01. General information promote and develop young people to practise obesity, sedentary the practice of outdoor sport and physical lifestyles and increase KEY sports activities more often physical activity ORGANISATION: PLACE(S): FIGURES Terni Municipality, Italy Marmore Waterfalls in Terni (Umbria region, central Italy) TYPE OF INITIATIVE: Event, Project co-funded by DATE OF CREATION: DESCRIPTION OF THE PROJECT Erasmus+ Project Awareness Start from September 2015 – 5 KEY campaign on the benefits of June 2016 E-One stands for “European Outdoor Network Experience”. LOCAL AUTHORITIES & sport and physical activities There are four main stages in the project. GOVERNMENT BODIES FIGURES (SPA) in outdoor settings by NUMBER OF PARTICIPANTS: implementing European events 1 responsible contact person 1. Creation of a multi-functional website and of the National and contests in each partner countries. Information Points E-One Days attended by The project begins with the development of a multi-functional website COUNTRIES: around 150 persons 3 and the creation of National Information Points (NIP) where local Italy, Bulgaria, Denmark, people can find information about the project aims and organisation, Malta, Spain, Sweden, Czech TARGET GROUP(S): ASSOCIATIONS and can register to take part in the main event, the “E-One Day”. 9 Republic, Portugal and Spain Young people (students, NATIONAL PORTUGUESE COORDINATORS volunteers, athletes) from ASSOCIATION 2. Implementation of the main event known as “E-ONE Day” the 9 partner countries OF SPORT FOR ALL The second stage consists of the implementation of “E-One Days” which are part of an outdoor sports festival. This festival was held BULGARIAN in Italy from 11 to 13 of September 2016. Different sports activities ASSOCIATION OF MUNICIPAL CLERKS run by qualified coaches were offered, including such as canyoning, 02. The project team rafting, pot-holing, boating, hiking and access to adventure parks. Description of the organisation implementing the initiative FOUNDATION FOR THE All these SPAs were free of charge. 1 PROMOTION OF SOCIAL EUROPEAN INCLUSION IN MALTA The Italian municipality of Terni is a local authority representing 3. Development of the E-ONE Challenge4 COORDINATOR the 111,000 inhabitants living in its territory with the aim of The “E-ONE Challenge” marks an important step in the project. developing active citizenship. The municipality of Terni (department It is an online contest aimed at young European citizens aged of social and cultural services and department of financial 18 to 30 residing in one of the countries involved in the project. activities) in Italy leads the Erasmus+ co-funded project. 1 Groups of two to four people submit a project that reassesses urban Nine partners, mainly local authorities, work together on and extra-urban areas dedicated to the practice of non-organised UNIVERSITY OF the project to identify common strategies to safeguard, promote outdoor activities/sports (e.g safe cycle paths or playgrounds). MURCIA (SPAIN) and develop the practice of outdoor sports.

4 Contest addressed to young European citizens. Participants must plan a project to reassess urban and extra-urban areas dedicated to practice of non-organised outdoor activities/sports 66 04 “OUTDOOR SPORT” AND “SPORT CLUBS & FITNESS CENTRES” SPORT4EVERYONE 04 “OUTDOOR SPORT” AND “SPORT CLUBS & FITNESS CENTRES” SPORT4EVERYONE 67

As a reward, the winning group receives a travel 05. Implementation voucher worth €1,500 to spend in a travel agency selected by the leading partner. The winning project of the contest will be uploaded to the PROJECT RESULTS KEY FACTORS FOR PROJECT SUCCESS programme’s website and all partner countries Communication plays a key role in raising The combination of many different kinds of of E-ONE will promote and disseminate it using the profile of outdoor sport: by promoting a wide activities: sporting events, contests, social tools at their disposal in every NIP. The winning range of sporting activities, by running online media campaign, exchange of initiatives, prizes project is also presented and discussed during and outdoor sports contest and passing on (for the “E-One Challenge”); the final Conference of the Project (June 2016). information via the NIP and the website. The direct involvement of young people through As for the competition, the winning project the” E-One Challenge” (online contest) is 4. Implementation of a survey among was disseminated in all the partners’ countries particularly interesting as it gets them involved European citizens via the online publication. in finding solutions to the physical inactivity

© CDOS Côte d’Or © CDOS Côte A questionnaire is designed to determine the crisis which will first and foremost impact impact of motivational variables (fitness, TRANSFERABILITY the younger generation. The theme of the contest is the role of outdoor pleasure, etc.) on the practice of outdoor The success of this transnational project sports and open-air activities in promoting activities. It also wants to demonstrate the basic depends on the interest from other EU countries DIFFICULTIES/SOLUTIONS psychophysical well-being of European citizens psychological needs, such as “self-awareness”, in the issue of physical inactivity. The location Coordination between all the partners represents and designing a better future for Europe. “competition” and “social interaction”, and to of the outdoor sports festival must be carefully a challenge for the project. As for all projects, define the kind of “motivation” needed to do chosen. Rural areas may offer a large number the level of involvement varies from one partner The project team sets the following two criteria: sport. Is it a personal goal or is it influenced of SPAs whereas urban areas may have limited to another. Language or cultural specifics must Mixed gender groups are favoured during the by friends or external relations? All the results access to outdoor spaces. The “E-One also be taken into account. To overcome this type evaluation process. obtained will be linked with their “life satisfaction Challenge” is an exclusively online contest of situation, the most important thing is to The participants have to register online to take standards” and with their “state of mind” and it can therefore be organised anywhere else increase communication and exchange knowledge part in the project and must submit their project to determine whether the practice of outdoor in Europe. and initiatives, to divide the work equally and to before May 20, 2016. sports helps them feel better. motivate one other to help the partners do their share of the work effectively.

04. Practical information 06. Outcomes & future prospects

EVALUATION THE FUTURE Feedback from the partners reveals the high The project ends with the signature quality of the e-information sharing and initiatives, of a Programme Agreement for the official the identification of common strategies and the creation of the E-ONE Network involving organisation of sporting events. the nine partner countries. Their aim is Cost of the project: Communication tools: Equipment: The increase in the number of outdoor sports to organise similar outdoor sports projects €499,440 including social media5 equipment for canyoning, events in project countries is now being estimated. in the future. a EU grant of €399,552 rafting, horse riding and safety/medical equipment

5 www.facebook.com/E-ONE-Project-855091467918673, www.twitter.com/eoneproject 68 04 “OUTDOOR SPORT” AND “SPORT CLUBS & FITNESS CENTRES” SPORT4EVERYONE SPORT4EVERYONE 69

THE “PROMOTING DESCRIPTION OF THE PROJECT Three trial sessions of specialised exercise and specific training for senior citizens are held in PHYSICAL ACTIVITY three Fitness Centres in each of the eight partner countries. Recruitment is done on a voluntary basis (promotion in the fitness centres and ads AND HEALTH IN AGEING” © EU Commission in newspapers). The EuropeActive project team contacted local health centres and ex-members who could benefit from the PAHA project. (PAHA) PROJECT 02. The project team The trial sessions are free of charge. Description of the organisation www.europeactive.eu/projects/paha implementing the initiative The coaches have to follow special training to offer these sessions to learn how to work with this target group. They follow two courses on two EuropeActive, formerly the European Health specific areas. The first was the COMMUNITY 01. General information and Fitness Association (EHFA), is the leading ACTIVATOR course (skills required to help inactive not-for-profit organisation representing people) and the second is the ACTIVE AGEING KEY the whole of the European health and fitness TRAINER STANDARDS course developed ORGANISATION: PLACE(S): sector in Brussels. The European health by EuropeActive and recognised as a European EuropeActive Fitness centres FIGURES & fitness sector serves over 46 million consumers, Standard (designed to make the trainings generates € 25.2 billion in revenues, employs of clients safer and more effective). TYPE OF INITIATIVE: DATE OF CREATION: 400,000 people, and consists of 48,000 facilities. st Training programme Started on January, 1 , 2015 EuropeActive currently represents approximately Each training session welcomes fifteen seniors 10,000 facilities and 18 national associations (a new group each time); this phase of the project COUNTRIES: FREQUENCY: 24 across 25 countries in Europe. Membership is lasts six months. The sports activities vary from Denmark, Finland, Germany, 3 trial sessions during FITNESS CENTRES AND opened to all stakeholders - public or private one session to another depending on the fitness Greece, Hungary, Ireland, 6 weeks in each partner FITNESS ASSOCIATIONS - including operators, suppliers, national facilities available in the centres. Three coaches Portugal and the United country (in total 18 months) IN associations, training providers, higher education simultaneously lead the session. Only indoor Kingdom and accreditation institutions. activities are offered such as step aerobics, rowing NUMBER OF PARTICIPANTS: machines, walking, jogging, exercise bikes and 15 participants per session, cardio or abs exercises. The project is innovative 669 persons in total 8 as it also proposes specialised training COUNTRIES, 3 FITNESS 03. Objectives programmes focused not only on physical CENTRES IN EACH TARGET GROUP(S): performance but also on mental and motivational COUNTRY Senior citizens (55-65 years old) well-being through yoga, concentration, stretching To help and breathing techniques. inactive senior citizens to Then, the participants who want to continue with physically exercise at a level the programme benefit from preferential that is beneficial for their health arrangements such as discount on subscription, 3 free gym for one year or longer, vouchers, etc. PAID TRAINERS PER Finally, an evaluation system will help the PAHA FITNESS CENTRES To raise awareness project to build a comprehensive and innovative on the benefits sporting education methodology for sports of sports organisations around Europe. 70 04 “OUTDOOR SPORT” AND “SPORT CLUBS & FITNESS CENTRES” SPORT4EVERYONE 04 “OUTDOOR SPORT” AND “SPORT CLUBS & FITNESS CENTRES” SPORT4EVERYONE 71

04. Practical information 06. Outcomes & future prospects

EVALUATION The outcome is rather positive: the project was successful because it was very clearly designed. Cost of the project: Communication tools: Equipment: Gender equality was well respected as an equal €344,700 including Facebook6 Fitness centres number of women and men took part in sessions 7 an Erasmus+ grant Twitter facilities (8 women, 8 men per session). 8 of €275,700 Linkedin So far, the majority of respondents have evaluated the project between “good and excellent”. One participant stated: “I never thought the Gym was for me, but I have really 05. Implementation KEY FACTORS FOR PROJECT SUCCESS enjoyed my six weeks and signed up to their Project run in eight different countries, twelve-month membership. I feel so much better which broadens its scope and targets and have made vast improvements to my fitness PROJECT RESULTS more people; in six weeks”. In each one of the seven project partner Specialised training and programmes for countries – Finland, Germany, Greece, Hungary, participants to work on their motivational THE FUTURE Ireland, Portugal and the United Kingdom – and mental skills as well; A new PAHA-like project with other partners and by special arrangement in Denmark three The use of project experience to draw and focusing on another target group, such © EU Commission fitness centres have run three trial sessions up a methodology (with future standards) as the children or teenagers, may be put in place of supervised exercise of six week duration, is very interesting and brings an additional in the future. with around 15 participants at each session. dimension to the project. Raising awareness on the importance of senior citizens practising sport is very important for health but also for a country’s health expenditures. Moreover, as the European population ages, senior citizens will have to stay fit longer. I NEVER THOUGHT THE GYM WAS FOR TRANSFERABILITY The initiative is easy to implement if there are ME, BUT I HAVE other fitness centres that can work with this REALLY ENJOYED target group (elderly people). Moreover, they would MY SIX WEEKS [...] need to implement COMMUNITY ACTIVATOR techniques (skills required to help inactive people) A PARTICIPANT and the ACTIVE AGEING TRAINERS STANDARDS developed by EuropeActive.

6 www.facebook.com/EHFA.eu 7 www.twitter.com/Europe_Active 8 www.linkedin.com/groups/1925566/profile 72 04 “OUTDOOR SPORT” AND “SPORT CLUBS & FITNESS CENTRES” SPORT4EVERYONE 04 “OUTDOOR SPORT” AND “SPORT CLUBS & FITNESS CENTRES” SPORT4EVERYONE 73

ALCIS – ACTIVE LEARNING DESCRIPTION OF THE PROJECT The ALCIS project encourages children to reflect about different lifestyle choices in relation to physical activity, stress management FOR CHILDREN IN SCHOOL and overall wellbeing with the aim for a www.europeactive.eu/projects/alcis1 long-term impact. The project combines fun-orientated exercises (such as archery, athletics, badminton, ice skating, yoga etc.) and classes with educational material on lifestyle 01. General information issues that will be based on the “My Choices Planner”. This educational tool is based on a methodology that not only provides information, ORGANISATION: DATE OF CREATION: but also teaches life skills such as critical Europeactive May 2015 (12 months) thought, goal-setting and self-analysis. This way, young people are empowered to make TYPE OF INITIATIVE: FREQUENCY: and implement their own lifestyle choices. Youth training One-off project

and workshopping © Romain Flohic The aim of ALCIS is to encourage children, NUMBER OF PARTICIPANTS: their relatives and friends to live healthily COUNTRIES: 8,000 from 8 to 12 years old and exercise regularly. One physical activity planner The teachers’ objectives are to help students Ireland, Italy, Lithuania, is delivered to the children and one to the teachers. learn about different types of physical activities Netherlands, UK TARGET GROUP(S): In the children’s one, different types of physical and their impact on physical and mental School children PLACE(S): activities are suggested with a description enabling well-being. Their toolkit identifies the types Schools the children to make a choice depending on what of activities the pupils may enjoy or want to appeals them. There is advice on how to adjust discover, considers how to integrate physical one’s schedule to make time for these activities as activity into their daily lives and how to develop part of the weekly schedule as well as advice to action plans to facilitate physical activity 02. The project team 03. Objectives overcome obstacles to physical activity. in school or at home. Description of the organisation implementing the initiative To tackle 04. Practical information EuropeActive is already described in the previous physical inactivity among young 9 initiative named PAHA project (page 69). Europeans since according to the WHO , less than 10% of children meet the recommendations on physical activity KEY FIGURES To raise

awareness among children but also Cost of the project: Communication tools: Equipment: teachers (and indirectly parents) on €340,000 including an COORDINATING the importance of physical activity on Website & social networks, other means “My Physical Activity Erasmus+ programme grant PROJECT OFFICERS health but also well-being or stress (newsletter, press review, flyers, posters etc.) Planner” which covers 80% of the 10 5 FROM EUROPEACTIVE management. The aim is to encourage Youtube video clip , Flyers and posters and the guidebook eligible costs 11 12 them to have an active and healthy lifestyle in multiple languages , Facebook page

9 World Health Organisation 10 www.youtube.com/watch?v=ATmZdR2tWBc&feature=youtu.be 11 www.ehfa-programmes.eu/alcis-flyer 12 www.facebook.com/EHFA.eu

74 04 “OUTDOOR SPORT” AND “SPORT CLUBS & FITNESS CENTRES” SPORT4EVERYONE

05. Implementation

PROJECT RESULTS The educational material included national It brings together two different sectors of activity and cultural specificities and differences in the field of sport: schools and fitness centres. for each of the country involved. It is a good example of public/private partnership. Better atmosphere at school according to some teachers; TRANSFERABILITY Translation into several languages. It is indeed adaptable in other EU countries because these two settings are present everywhere. However, replicability also depends DIFFICULTIES/SOLUTIONS on the political, cultural and historical context, The coordination of a European project on the importance given to physical activity at implies dealing with different cultures school, and to open-mindedness of the school and types of organisation. For instance, 05 directors and agents. partner organisations may be understaffed (no problems encountered in the use of KEY FACTORS FOR PROJECT SUCCESS the tool as it takes the form of a personal book Direct involvement of kids via a questionnaire in which each participant can write his own 8 Steps on their physical activity habits after schedule, programme etc). These difficulties the completion of the programme13; are overcome by communicating and Involvement of teachers also via exchanging more information. a questionnaire14; to Taking 06. Outcomes & future prospects Part in

EVALUATION THE FUTURE The survey is still ongoing but most of the initial The project was successfully selected again reactions EuropeActive received are very positive in the framework of the European Union’s EWoS (from both the children, the teachers and schools Erasmus+ programme. A broader version of directors). According to the feedbacks, most ALCIS has been implemented from May 2016. of the 8,000 children agree that sport has The programme is implemented in 10 EU Coutnries PRACTICAL a positive impact. In addition, their physical and two refugee centers in Belgium. literacy and perception are improved. GUIDE

13 www.ehfa-membership.com/limesurvey/index.php/949297?lang=ie 14 www.ehfa-membership.com/limesurvey/index.php/342776?lang=ie 76 05 8 STEPS TO TAKING PART IN EWoS PRACTICAL GUIDE SPORT4EVERYONE 05 8 STEPS TO TAKING PART IN EWoS PRACTICAL GUIDE SPORT4EVERYONE 77

ABOUT 01. Identify EWoS events happening near you

The guide serves as a reminder and To Do list, to help you turn your motivation into real participation in EWoS. Whether your structure is a National Coordinating Body (NCB) or not, here is your step-by-step guide to the tools and notices you need to create the best EWoS event possible with your resources! Go to the EWoS website; [in your country] section; Find key figures, dates and THE 8 STEPS contact information for every one of the 31 main participating countries.

1 2 3 4 IDENTIFY CONSIDER PICK CHOOSE EWoS events working with a Focus Day an event happening near you the NCB

RESOURCES Use the book #BeActive – European Week of Sport – 7-13 September 2015 available from the European Commission’s Sports Unit. 5 6 7 8 DESIGN PROMOTE MANAGE EVALUATE www.ec.europa.eu/sport/week/countries_en.htm your event your event and get your event your event people involved 78 05 8 STEPS TO TAKING PART IN EWoS PRACTICAL GUIDE SPORT4EVERYONE 05 8 STEPS TO TAKING PART IN EWoS PRACTICAL GUIDE SPORT4EVERYONE 79

02. Consider working with the “National 04. Choose an event to take part in EWoS Coordinating Body” (NCB) WHAT ARE THE CRITERIA FOR TAKING WHAT EVENT DO YOU WANT TO ORGANISE? Depending on the relations between your structure and the NCB, PART IN EWoS? Before choosing your EWoS event, you might consider working together with the NCB or EWoS partners. The Week is for everyone, regardless of age, you should ask yourself background or fitness level. With a focus on What goals do I want to achieve with grassroots initiatives, it encourages everyone this event? COLLABORATING WITH THE NCB FLYING FREE to seize the opportunity to be more physically What audiences do I want to target? Define your structure’s But you don’t need the NCB active in their daily lives. As from 2017, Which team/partners do I want to work with? institutional relations authorisation! the European Week of Sport will take place every What time and resources do I want to allocate with the NCB If you have the motivation, year from 23 to 30 September. to this project? Inform your Board about there is nothing to stop you the NCB’s role in EWoS organising events independently! Find out what the NCB’s plan is 2 options Assess whether or not you can work together 1. CHOOSE AN EXISTING EVENT List your organisation projects that could of yours that can become part of EWoS become part of European Week of Sport according to these criteria 03. Pick a Focus Day 2. IMAGINE A NEW EVENT Go to next slide “Design your project” Choose the Focus Day(s) on which your structure wants to work, or one that can be integrated into the political workplan. Education Outdoor sport Clubs and fitness centres Workplace RESOURCES Check the organisational toolbox. You will find 2 guides: RESOURCES How to Organise a National Event Check the examples listed in the Focus with the EWoS – a guide for NCB Themes in the Tafisa toolbox : How to Participate in EWoS – a guide www.ec.europa.eu/sport/week / for Local Stakeholders resources_en.htm Check the innovative initiatives listed www.ec.europa.eu/sport/week/ in this Handbook (Education1, Outdoor sport2, resources_en.htm Clubs and fitness centres3, Workplace4).

1 Chapter Education - see page 35 2-3 . Chapter Outdoor Sports & Club and Fitness centres - see page 59 4 . Chapter Workplace page - see page 15 80 05 8 STEPS TO TAKING PART IN EWoS PRACTICAL GUIDE SPORT4EVERYONE 05 8 STEPS TO TAKING PART IN EWoS PRACTICAL GUIDE SPORT4EVERYONE 81

05. Design your event SOCIAL LEAN CANVAS

In this section, you will discover two tools that can help you design your event, organise your ideas and evaluate the feasibility of your project. PURPOSE/VISION To develop sports and to get people active

PROBLEM UNIQUE VALUE PROPOSITION School sports are not very highly developed To inspire the school community, The way sports is taught at school is a bit to give them a boost of energy,

© CNOSF/KMSP boring, lack of sport updates, lack of fun to take up sports for the whole year after School sports don’t always succeed a whole summer supporting their team in motivating kids UNFAIR ADVANTAGE Existing alternatives Unique and one-time-life experience Conferences, seminars, toolkits as the school community will have the chance to meet the athletes that SOLUTION have just got back from Rio 1-day event in September when children go back to school, with top athletes CHANNELS to talk about sport and do sport together NCB networks, partners and schools database KEY METRICS No. of participants and activities TARGET SEGMENTS on the actual day The school communities No. of changes and updates (kids, teachers, parents etc.) SOCIAL LEAN CANVAS in the school sports programme This template has been developed as a tool to help social entrepreneurs structure their project on a one-page business model template. It is based on the LeanStartup methodology, In the following slides, focused on addressing the problems of a specific target audience these two methodologies COST STRUCTURE FINANCIAL SUSTAINABILITY with solutions that deliver a unique value proposition. are developed using a Communication tools, travel expenses Olympic solidarity, Olympic fund, specific example event: for athletes, sport equipment Grants and own contributions USER SCENARIO AND STORY MAPPING a 1-day event for Scenarios are typically used to provide a picture of the intended school communities in user experience (i.e. what ideally should happen). Story Mapping early September, with is about telling the story from the user’s perspective. top athletes from the FOR FURTHER EXPLANATION The Lean Canvas: Lithuanian Olympic team The business model canvas: download here: www.leanstack.com, Like task analysis, you are basically attempting to map out all the coming back from the download here: www.strategyzer.com/ get more information on steps that your target audience will take, from the beginning (when Rio Olympics, to talk canvas, www.theleanstartup.com/#principles the target group hears about the event for the first time) to the end about sport and motivate get more information on The Social Lean Canvas: (when it performs the final action the event supposed to achieve). children to do SPA. https://en.wikipedia.org/wiki/Business_ download here: www.socialleancanvas.com Along the way, you will also be capturing good ideas, questions Model_Canvas and other elements that are important for the design. 82 05 8 STEPS TO TAKING PART IN EWoS PRACTICAL GUIDE SPORT4EVERYONE 05 8 STEPS TO TAKING PART IN EWoS PRACTICAL GUIDE SPORT4EVERYONE 83

USER SCENARIO Tell the story from the school’s perspective 06. Promote your event and get people involved Receive Define the aim, Pay attention Pay attention the project process, to the conditions to the In this section, you will see several tools that can help you promote your event plus proposal deadlines, etc. (eg.: with the suggestion ideas to get people from totally different contexts involved. and the save incentives: “if you “Take a pledge the date register earlier, for regular you get a more activity” high-profile athlete) ! First of all, you should of course register your event on the EWoS page! Information Team, Find ideas for exchange planning, info, pledges to offer CROWDSPEAKING or meeting confirmation, more opportunities Crowdspeaking is a social media innovation to do SPA that lets the crowd speak out with one voice, so you can amplify your message by synchronising Inscription Receive Choose the athlete tweets, shares or likes about your message, online registration in the list of the rather than people posting randomly. They are confirmation athletes stored in the system and automatically sent out all at once when you want, at the same time, Design Start At this stage, Design Invite and send brainstorming schools won’t invitation families, on the scheduled day. It thus makes a noise on invitations and designing know which local the social timeline and you get heard by others: the event athletes are authorities, your message reaches the masses. coming local media

Brainstorm, Precise the Define and Engage kids Brainstorm Start a campaign: www.thunderclap.it/start plan and agenda (little distribute and teachers about the organise shows, talks, tasks and to make pledge to offer Watch the video: www.youtube.com/watch?v=wvPfuV00-1k the event activities, etc.) responsibilities a pledge opportunities (process, to do SPA incentive)

Promote Send reminder Social media Media the event to participants communication partnership and stakeholders

D-Day Receive guests Manage the Take the and participants activities pledges

Send out Complete Send a report on Don’t have Think of an reports the D-Day a regular basis time or incentive, and pledge evaluation and motivation to prize, etc. send the school’s report on the pledge (SPA pledge or programme) send report

Big steps Comments Barriers Ideas © Lithuanian NOC archive 84 05 8 STEPS TO TAKING PART IN EWoS PRACTICAL GUIDE SPORT4EVERYONE 05 8 STEPS TO TAKING PART IN EWoS PRACTICAL GUIDE SPORT4EVERYONE 85

ONLINE EMAIL MARKETING INSPIRATION TO MOBILISE PEOPLE SOLUTION Create relevant, beautiful There are several levers to get people involved. Here are some of the main levers, emails and bring more people with some examples. on-board! With Mailchimp, you don’t need a marketing agency to communicate with ENGAGE A FAMOUS AMBASSADOR DO IT YOURSELF (DIY) CONTRIBUTIONS your audience! This is a do-it- [Michelle Obama Let’s move initiative] [Collective human logo or hymn] yourself solution for managing www.letsmove.gov subscribers, sending emails, SET UP A FUNNY TARGET and tracking results. DEFINE A VISIBLE/ORIGINAL SIGN [Dribbling record, number of people, age OF BELONGING contest, funny faces, human flag, etc.] www.mailchimp.com [Movember moustache for men’s health] www.fr.movember.com/en GAMIFICATION [Coca Cola challenged unsuspecting train TRACK AND PUBLICISE passengers to unlock the 007 in them for their THE COLLECTIVE IMPACT chance to win exclusive tickets for the new [UNICEF’s World Run combines James Bond movie, SKYFALL]. all running apps, together with Running www.youtube.com/watch?v=RDiZOnzajNU EASY DESIGNING heroes] Make progress visible! You don’t need to be a www.unicef.org graphic designer to create awesome and stunning design A SHOCK EFFECT presentations, social media [In some countries, obtaining your driving graphics and more. license goes hand-in-hand with receiving Use thousands of beautiful a donor card] layouts with Canvas, an online, drag-and-drop ENCOURAGE INTERACTION AND flyer maker tool. SOLIDARITY AMONGST STRANGERS [Coca Cola’s A kiss for a Coke https://about.canva.com/ or Milka’s tenderness chain] Check the video: www.youtube.com/ www.youtube.com/ watch?v=jgbwqnE93-o watch?v=-6NKQrL2OD8 ENGAGE COMMUNITIES [Soccer team takes the red out of its shirt to encourage fans to donate blood] metro.co.uk/2012/07/03/brazilian-side-vitoria- encourage-blood-donations-by-dropping-red- from-their-shirt-489898 If you need to download some icons, go this great Icons library: www.thenounproject.com/ 86 05 8 STEPS TO TAKING PART IN EWoS PRACTICAL GUIDE SPORT4EVERYONE 05 8 STEPS TO TAKING PART IN EWoS PRACTICAL GUIDE SPORT4EVERYONE 87

07. Manage your event 08. Evaluate your event

In this section, you will find several tools to help you manage your event. ONLINE SURVEYS With SurveyMonkey, create and publish online TASK MANAGEMENT surveys in minutes, and view the results in graph Trello, a web-based collaborative project form and in real time. SurveyMonkey provides management tool, to help you keep track of free online questionnaires and surveys. everything, from the big picture to the tiniest details. Make list of tasks organised on different CREATE AND SEND SURVEY WITH EASE boards, add members for each task, add A simple poll? In-depth market research? comments and attach files to your tasks, We’ve got you covered. Create any type of survey set deadlines, etc. – from simple to sophisticated – with our powerfull and easy-to-use survey builder. www.trello.com 15+ Question Types; Custom logo & branding; Page & Question Skip Logic; Mobile app for IOS and Android; Surveys you can send out via mobile, web, social media; ORGANISE YOUR EVENT HOW IT WORKS: Integrated with partners like MailChimp, Manage every detail of your event with Eventbrite, and much more; Eventbrite, the online ticketing tool. Collaboration features to help you create, Customise your event page, let attendees Create edit, and analyze surveys as a team. pay online, get the word out, track real-time Fill in your event details, progress, and manage your guests. choose your ticket types, and voilà, your page is ready for action! UNDERSTAND YOUR AUDIENCE UNLEASH THE POWER OF THE LINK With Bitly, URL Shortener and Link Management The link connects your marketing efforts to how Promote Platform, get the most out of your social and and where your customers experience your brand. online marketing efforts. Own, understand and Are you getting the most out of it? Invite people to your event, and reach a new audience activate your best audience through the power with your promotionals tools. of the link with Bitly Brand. https://bitly.com/

Host Check guest lists, scan tickets and throw a great event without a hitch. Shorten Share Measure Links are long. Shorten Optimize your links across every Track individual links analytics, and brand the links you share, device and marketing channel, gather audience intelligence and keep track of them as they using Bitly or one of our partner and measure campaign travel across the internet publishing platforms performance in one location 88 05 8 STEPS TO TAKING PART IN EWoS PRACTICAL GUIDE SPORT4EVERYONE 06 APPENDICES SPORT4EVERYONE 89

Over the past few years, with the development of the start-up community, there are more and more free resources available enabling the entrepreneur to do everything by themselves: free websites, free logo, free invoices, free SEO5 and website analysers, free community management, free communication tools, free collaborative project management, free stock photography, etc.

Here you will find 400+ awesome free tools to build your project:

http://growth.supply/free/

Most of these tools were originally developed for business but can be just as useful for any kind of project, even not-for-profit projects. Social innovation is also about using tools and methodology from the business sphere to develop social projects.

5. Search Engine Optimization 90 06 APPENDICES SPORT4EVERYONE 06 APPENDICES SPORT4EVERYONE 91

GLOSSARY © CNOSF/KMSP C E CHRONIC DISEASE1: EOC: all illness that means health the European Olympic problems requiring ongoing Committees comprises 50 management for a period of NOC and is based in Rome years or decades. and Brussels.

CSR, CORPORATE SOCIAL ERASMSUS+3: RESPONSIBILITY2: in the field of sport, the a company’s sense of Erasmus+ programme aims responsibility towards the to support actions for the community and environment development, transfer and (both ecological and social) in implementation of innovative which it operates. Companies ideas and practices at express this citizenship (1) European, national, regional through their processes to and local levels. reduce waste and pollution, (2) G P by contributing to educational EUROPEAN COMMISSION4: GRASSROOTS SPORT6: PHYSICAL ACTIVITY8: and conferences take place to Activities (SPA) on companies, and social programmes, and the European Commission grassroots sport is a broad physical activity is defined as encourage French citizens to employees and civil society - (3) by earning adequate returns is the EU’s executive body. term covering non-professional any bodily movement produced practice a sports activity. Since Goodwill Management Study. on the resources employed. It represents the interests of activity, sometimes referred to by skeletal muscles that 2015, the event has coincided the European Union as a whole as ‘sport for all’. requires energy expenditure. with European Week of Sport. SPORT10: (not the interests of individual all types of physical activity countries). PHYSICAL EDUCATION9: SPA, SPORT AND PHYSICAL that people do to keep healthy classes at school in which ACTIVITIES: or for enjoyment. EWoS5: children do exercise and learn Sport and Physical Activities European Week of Sport aims N to play sport, or the area of mean any form of voluntary 1 http://www.who.int/topics/ noncommunicable_diseases/en/ to promote sport and physical NATIONAL COORDINATION study relating to such classes. physical exercise not required 2 http://www.businessdictionary. activity across Europe. BODY (NCB)7: by everyday life (stretching, com/definition/corporate-social- responsibility.html The Week is for everyone, the organisations in charge gymnastics, sport in general). 3 http://ec.europa.eu/sport/ opportunities/sport_funding/ regardless of age, background of developing European Week SPA, as it is defined here, index_en.htm or fitness level. With a focus of Sport in their own countries. includes all scenarios (alone, 4 http://ec.europa.eu/about/ index_en.htm on grassroots initiatives, it S in clubs, in companies, etc.) 5 http://ec.europa.eu/sport/week/ will inspire Europeans to NGO: SENTEZ-VOUS SPORT: and all the resources mobilised 8 http://www.who.int/topics/ about-week-of-sport/index_ physical_activity/en/ en.htm #BeActive on a regular basis non-governmental organisation. is an event organised by the (with or without equipment), 9 http://dictionary.cambridge. 6 http://www.publications. org/fr/dictionnaire/anglais/ parliament.uk/pa/ld201011/ and create opportunities in CNOSF since 2010. It aims to with or without associated costs. physical-education ldselect/ldeucom/130/130.pdf peoples’ everyday lives to NSF: promote grassroots sports in Source: Study of the economic 10. http://dictionary.cambridge. 7 http://ec.europa.eu/sport/week/ org/fr/dictionnaire/anglais- countries_en.htm exercise more. national sport federations. France. Every September, events impact of Sport and Physical francais/sport 92 06 APPENDICES SPORT4EVERYONE 06 APPENDICES SPORT4EVERYONE 93

SURVEY ON THE INVOLV EM ENT SYNTHESIS: KEY FIGURES

80% of the NOC surveyed currently work on sport for all. OF EOC MEMBERS Children are the group most frequently targeted by European NOC. IN THE PROMOTION OF GRASSROOTS SPORT

Contents

1. Map of respondents 2. Synthesis: key figures 3. Sport for All: an issue of unequal importance 4. Promoting sports 5. European Week of Sports (EWoS) EUROPEAN WEEK OF SPORT

01. Map of respondents © CNOSF/KMSP PROMOTION OF SPORTS 44% OF NOC PARTICIPATED IN THE FIRST EUROPEAN WEEK OF SPORT 25 COUNTRIES Belgium Former Yugoslav 80% 72% Bos. & Her. Republic of Macedonia OF NOC PROMOTE 56% OF NOC PLAN Croatia Montenegro SPORT AT SCHOOLS/ OF NOC PROMOTE ON PARTICIPATING Czech Rep. Netherlands UNIVERSITIES OUTDOOR SPORTS IN THE SECOND EWoS Estonia Norway Finland Portugal France Romania Greece Serbia Iceland Slovakia 92% Ireland Slovenia 28% 28% OF NOC BELIEVE Italy Switzerland OF NOC PROMOTE OF NOC PROMOTE THE SPORTS MOVEMENT Kosovo Turkey SPORT AT SPORTS CLUBS SPORT IN THE SHOULD BE INVOLVED Lithuania UK AND FITNESS CENTRES WORKPLACE IN EWoS 94 06 APPENDICES SPORT4EVERYONE 06 APPENDICES SPORT4EVERYONE 95

SPORT FOR ALL: AN ISSUE PROMOTING SPORTS OF UNEQUAL IMPORTANCE

ONLY 5 NOC ARE NOT TOP REASONS FOR NOT WORKING ON SPORT FOR ALL CURRENTLY WORKING Financial issues 56% 80% ON SPORT FOR ALL. 1 The 5 NOC not currently addressing grassroots sports are facing financial issues. Staffing issues 14 of the 25 surveyed NOC 20 of the 25 surveyed NOC are 2 Cyprus, Switzerland and Finland lack the staff are involved with the promotion involved in the promotion of sports 100% they need to head this mission. of outdoor sports. at schools and/or universities. Cyprus Political strategy Switzerland 3 National decision makers have a different plan to address Finland Sport for All. They either organise Sport is a primary tool for Greece outdoor events education. Most of the NOC have Belgium It does not fall within their remit themselves, such as educational programmes and 4 The Greek Sports Ministry runs and handles Sport for All. friendly competitions, partnerships with schools and Each of the 25 NOC surveyed or they support, school-related associations at has heard of the terms ‘sport 2 out of the 5 countries are not currently working on Sport sometimes financially, different stages of education. for all’ and ‘grassroots sport’. for All but plan on addressing it in the future: Cyprus and Finland. the actions of national They often support the organisation The concept behind these terms federations and other of school sports competitions has become widespread and is projects promoting in partnership with the relevant known throughout Europe. TOP 3 REASONS THAT COULD MOTIVATE NOC outdoor sports. stakeholders (ministries, TO WORK ON GRASSROOTS SPORT federation, association, etc.). 20 of the 25 countries surveyed Mentioned 4 times Mentioned 3 times currently encourage their National political strategy: Internal will: Staff and NOC population to practice sports, Decisions-makers have members especially people who do not a great deal of influence have many opportunities to do Mentioned 1 time on NOC policy in those so. The NOC is the best placed Will of the society countries body to head this kind of policy. and its citizens 7/25 NOC 7 promote sport at sports clubs and fitness centres. of the committees that responded The British NOC is the only surveyed organisation supporting are involved in the promotion MOST TARGETED GROUPS fitness centres. It has a corporate agreement with Fitness of sport in the workplace. 1. Children/young people (20 occurrences) 5. People with disabilities – physical First to promote centres and their activities, in relation They run their own project or 2. Adults (16 occurrences) & intellectual (11 occurrences) to Team Great Britain. The other 6 committees promoting partner with federations, 3. Women (13 occurrences) 6. People suffering/having suffered sports at sports clubs help them with their development associations, commercial partners 4. People from deprived areas from serious illness (6 occurrences) and provide them with resources: donations, equipment, and sponsors to implement sports (12 occurrences) 7. Refugees (1 occurrence) coach training, etc. initiatives in the workplace. 96 06 APPENDICES SPORT4EVERYONE 06 APPENDICES SPORT4EVERYONE 97

EUROPEAN WEEK OF SPORT (EWoS)

HOW DID YOU HEAR ABOUT EUROPEAN WEEK OF SPORT (EWoS)? 11 NOC TOOK PART IN FIRST EWoS 6 NOC participated as national coordinators: Slovakia, Czech Republic, the Netherlands, Iceland, Former Yugoslav The European Olympic Committees 3 OCCURRENCES Republic of Macedonia and France. They were involved in the communication campaign and in implementing the event. 5 NOC participated as partners: Croatia, The European Commission, Great Britain and Northern Ireland, Serbia, Estonia the European Olympic Committees, 3 OCCURRENCES the media (TV, press, social networks...) and Italy. They mainly endorsed the event and helped with the organisation of activities meant for the public. The European Commission, the European Olympic 1 OCCURENCE Committees, ENGSO

The European Commission, the European Olympic Committees, 4 OCCURRENCES a national governmental body 72% 92% The European Commission, the European Olympic Committees 3 OCCURRENCES

of the surveyed NOC plan on participating in the of the NOC believe the sports movement The European Commission 8 OCCURRENCES second EWoS. This will be the first participation should be involved in EWoS. for Norway, Cyprus, Lithuania, Portugal, Bosnia and Herzegovina, Georgia and Montenegro.

Never heard 1 OCCURRENCE

Most of the NOC see EWoS as an opportunity to promote physical activities, the lifestyle Erasmus+ 1 OCCURRENCE and values they imply, and to coordinate the sports movement and sports stakeholders at European level. The sports movement is the biggest promoter of sports; it can be the anchor that brings the European world of sports together. The respondents No answer 1 OCCURRENCE think the sports movement is able to reach people beyond sports and have a cultural and social impact as well.

0% 5% 10% 15% 20% 25% 30% 35% sportforeveryone.franceolympique.com

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