An Examination of the Lithuanian Fashion Designer's Use of Marketing in Their Success

Total Page:16

File Type:pdf, Size:1020Kb

An Examination of the Lithuanian Fashion Designer's Use of Marketing in Their Success University of Huddersfield Repository Bubnyte, Vaida An examination of the Lithuanian fashion designer's use of marketing in their success Original Citation Bubnyte, Vaida (2015) An examination of the Lithuanian fashion designer's use of marketing in their success. Masters thesis, University of Huddersfield. This version is available at http://eprints.hud.ac.uk/id/eprint/25388/ The University Repository is a digital collection of the research output of the University, available on Open Access. Copyright and Moral Rights for the items on this site are retained by the individual author and/or other copyright owners. Users may access full items free of charge; copies of full text items generally can be reproduced, displayed or performed and given to third parties in any format or medium for personal research or study, educational or not-for-profit purposes without prior permission or charge, provided: • The authors, title and full bibliographic details is credited in any copy; • A hyperlink and/or URL is included for the original metadata page; and • The content is not changed in any way. For more information, including our policy and submission procedure, please contact the Repository Team at: [email protected]. http://eprints.hud.ac.uk/ AN EXAMINATION OF THE LITHUANIAN FASHION DESIGNERS’ USE OF MARKETING IN THEIR SUCCESS VAIDA BUBNYTE A dissertation submitted to the University of Huddersfield for the degree of Master of Arts by Research in the School of Art, Design and Architecture The University of Huddersfield March, 2015 COPYRIGHT STATEMENT i. The author of this thesis (including any appendices and/or schedules to this thesis) owns any copyright in it (the “Copyright”) and s/he has given The University of Huddersfield the right to use such copyright for any administrative, promotional, educational and/or teaching purposes. ii. Copies of this thesis, either in full or in extracts, may be made only in accordance with the regulations of the University Library. Details of these regulations may be obtained from the Librarian. This page must form part of any such copies made. iii. The ownership of any patents, designs, trademarks and any and all other intellectual property rights except for the Copyright (the “Intellectual Property Rights”) and any reproductions of copyright works, for example graphs and tables (“Reproductions”), which may be described in this thesis, may not be owned by the author and may be owned by third parties. Such Intellectual Property Rights and Reproductions cannot and must not be made available for use without the prior written permission of the owner(s) of the relevant Intellectual Property Rights and/or Reproductions 2 ABSTRACT The aim of this research is to provide young fashion designers in Lithuania with information on how to become recognised and successful. There is an increased interest and demand for fashion within Lithuania but limited literature regarding this developing industry, therefore comparators are drawn from available literature about the more established British fashion industry. A principal objective to this enquiry was to investigate how the Lithuanian fashion houses used marketing tools to achieve popularity and fame. Qualitative, in-depth and semi-structured interviews with three Lithuanian designers at their studios in Lithuania were conducted about how they became established and the roles of marketing, branding and PR, creativity and talent, consumer’s trust and reliance and finances. Results indicate the following helped the designer entering the industry: identifying a niche market, combining talent and creativity with business knowledge, a good preparation for the industry, finance management, appropriate funding, business partner and networking, the importance of branding, and the implications with the consumers’ addiction to famous brands. This research contributes to the existing literature on the Lithuanian fashion industry and the general scholarly debate on the importance of marketing and branding in the fashion industry. The study identifies prospects for and opportunities to improve the Lithuanian fashion industry and concludes with recommendations for the designer’s preparation for the industry, and identifies issues for further research such as: individual clients versus collections, the right time to start, consumerism, or fashion in the future. 3 TABLE OF CONTENTS ABSTRACT ................................................................................................................................................... 3 TABLE OF CONTENTS .............................................................................................................. 4 LIST OF TABLES ...................................................................................................................................... 10 LIST OF FIGURES .................................................................................................................................... 11 ACKNOWLEDGEMENTS ....................................................................................................................... 12 CHAPTER 1. INTRODUCTION .............................................................................................................. 13 1.1. RESEARCH CONTEXT ................................................................................................................... 13 1.2. THE RESEARCH NEED .................................................................................................................. 14 1.3. DEFINING THE FASHION INDUSTRY ........................................................................................ 15 1.4. DEFINING SUCCESS ...................................................................................................................... 16 1.5. PHILOSOPHICAL APPROACH. SIGNIFICANCE OF FASHION ................................................ 17 1.6. THE RESEARCH .............................................................................................................................. 19 1.6.1. RESEARCH AIMS AND OBJECTIVES .................................................................................. 19 1.6.2. RESEARCH QUESTIONS ........................................................................................................ 20 1.7. THESIS STRUCTURE ..................................................................................................................... 21 1.8. CONCLUSION ................................................................................................................................. 22 CHAPTER 2. SECTOR BACKGROUND ................................................................................... 23 2.1. HISTORY AND DEVELOPMENT .................................................................................................. 23 2.2. HISTORY AND DEVELOPMENT OF FASHION INDUSTRY IN LITHUANIA .................... 25 2.2.1. LITHUANIANS’ UNDERSTANDING OF FASHION ............................................................ 28 2.2.2. A POSITIVE VIEW ................................................................................................................... 30 2.3. INDUSTRY STRUCTURE ............................................................................................................... 31 2.4. INDUSTRY SIZES ........................................................................................................................... 37 2.5. INDUSTRY OFFERINGS ................................................................................................................ 37 2.5.1. INDUSTRY MEASURES .......................................................................................................... 38 2.5.1.1. UK STRUCTURE ............................................................................................................... 38 2.5.1.2. LITHUANIAN STRUCTURE ............................................................................................ 40 2.6. INDUSTRY DYNAMICS. IMPORTANCE OF THE INDUSTRY ................................................. 43 2.6.1. INDUSTRY’S DEVELOPMENT .............................................................................................. 43 2.6.2. ECONOMIC SIGNIFICANCE .................................................................................................. 44 2.6.2.1. ECONOMIC SIGNIFICANCE IN THE UK ...................................................................... 44 2.6.2.2. ECONOMIC SIGNIFICANCE IN LITHUANIA ............................................................... 45 2.6.3. INDUSTRY’S MANAGEMENT ISSUES ................................................................................ 46 2.7. COMPARISON OF LITHUANIAN AND UK FASHION INDUSTRIES ...................................... 48 4 2.7.1. INDUSTRIES’ DEVELOPMENT ............................................................................................. 48 2.7.2. ECONOMIC SIGNIFICANCE .................................................................................................. 50 2.7.3. INDUSTRY OFFERINGS ......................................................................................................... 51 2.7.4. IMPORTANCE OF THE FASHION INDUSTRY AND CUSTOMERS’ HABBITS .............. 52 2.7.5. INDUSTRIES’ ISSUES ............................................................................................................. 54 2.8.QUESTIONS ARISING ....................................................................................................................
Recommended publications
  • KYBARTIECIAI GINA SAVO KUNIGĄ Rengiasi Kelionei Įdomu, Kas Ją Paskatino Leistis Ilgumo Pamaldų
    AMERIKOS RELIGIJŲ ATSTOVAI LANKĖSI SOVIETŲSĄJUNGOJE Apie tą kelionę pasakoja Gintė DamuftyM Sovietų Sąjungoje lankėsi įvai- pravoslavų Sekmines dešimčia autobusų visa ekskursija buvo Vol. LXIX, Nr. 32 SECOND-CLASS grupėje dalyvavo ir lietuvaitė nuvežta į Zagorską, kur yra pra­ Brooklyn, N. Y. 11BOT C^llU RugpjMio - August 17, 1984 PenkUdi.nis.Frid.y Portale paid at Brooklyn, N.Y. Gintė Damušytė. Ji apsilankė voslavų kunigų seminarija. Darbininko redakcijoje ir papa­ Nuvežė su policijos palyda. sakojo savo kelionės įspūdžius, kuriuos čia laisvai atpasakojame. jos, pasitiko šimtai rusų su gė­ lėmis. Visus nuvedė tuoj į cerk- Savaitės KYBARTIECIAI GINA SAVO KUNIGĄ Rengiasi kelionei Įdomu, kas ją paskatino leistis ilgumo pamaldų. Tų pamaldų įvykiai Iš Lietuvos K. Bažnyčios Kronikos Nr. 61 į tokią tolimą kelionę. metu įšventino vieną asmenį Ji paskaitė Washingtono die­ į pravoslavų kunigus. Inturisto gidė nuolat vertė į Aktyvesni Kybartų parapijos ceziniame laikraštyje, kad tokia XXIII Olimpiniai žaidimai, su TamkeviČių, nes, būdama bažny­ to pareiškimą, po kebas valan­ kelionė rengiama. Buvo įdėtas anglų kalbą, kas čia dedasi. tikintieji, kurie bando užstoti tinio komiteto nare, turėjusi das tardytojas įrodinėjo, jog Iš tos seminarijos, kuri yra didelėmis iškilmėmis pradėti suimtąjį savo kleboną Sigitą skelbimas, kad Nacionalinė Baž­ progos susitikti ir gali charak­ komiteto veikla yra antivalsty­ netoli Maskvos, vėl visi grįžo Los Angeles, Calif., Colisejaus TamkeviČių, yra vietinių val­ nyčių Taryba rengia ekskursiją stadijone, užbaigti rugpjūčio 12. terizuoti jį kaip uolų ir gerą binė, bandė primesti, jog komi­ į Sovietų Sąjungą. į Maskvą. džios atstovų terorizuojami, gąs­ kunigą, o kol teismas savo nuo­ teto tikslas tarnauti Vatikanui, JAV laimėjo 174 medalius: 83 dinami, vadinami ekstremistais.
    [Show full text]
  • Private Equity Confidence Survey Central Europe Winter 2018 This Publication Contains General Information Only
    Caution returns Private Equity Confidence Survey Central Europe Winter 2018 This publication contains general information only. The publication has been prepared on the basis of information and forecasts in the public domain. None of the information on which the publication is based has been independently verified by Deloitte and none of Deloitte Touche Tohmatsu Limited, any of its member firms or any of the foregoing’s affiliates (collectively the “Deloitte Network”) take any responsibility for the content thereof. No entity in the Deloitte Network nor any of their affiliates nor their respective members, directors, employees and agents accept any liability with respect to the accuracy or completeness, or in relation to the use by any recipient, of the information, projections or opinions contained in the publication and no entity in Deloitte Network shall be responsible for any loss whatsoever sustained by any person who relies thereon. Caution returns | Private Equity Confidence Survey Central Europe Introduction The Central European (CE) private equity (PE) market Croatia and Lithuania are all expected to grow at second fund on €21m, putting it well on its way to its may be reverting to its usual pace of activity following under 3.0%. €55m target after launching in January. A new fund a prolonged period of large exits and fundraisings as has been launched for the Baltics, with Lithuanian well as strong levels of deal-doing. While we remain Exit activity continues apace, with the headline-hitting asset manager Invalda INVL seeking €200m for its confident conditions remain conducive to transacting, homeruns of 2017 giving way to a steadier flow of INVL Baltic Sea Growth Fund to back Baltic businesses respondents are hinting at some caution as we enter mid-market exits dominated by local players.
    [Show full text]
  • English for Intercultural Communication
    Nemira Mačianskienė English for Intercultural Communication Vytauto Didžiojo universitetas Kaunas, 2009 RECENZENTAI: doc. dr. Genutė Gedvilienė doc. dr. Violeta Kalėdaitė Svarstyta ir rekomenduota išleisti Vytauto Didžiojo universiteto Užsienio kalbų centro tarybos posėdyje 2007-05-18 (protokolas Nr. 6). ISBN 978-9955-12-510-5 © Nemira Mačianskienė, 2009 © Vytauto Didžiojo universitetas, 2009 Contents Acknowledgements ▶▶ 5 Introduction ▶▶ 6 List of Symbols ▶▶ 8 Unit 1. Getting Acquainted ▶▶ 9 How Motivated are You? A Quiz ▶▶ 10 A Class Survey ▶▶ 11 Starting a Conversation: Small Talk ▶▶ 12 Safe Topics ▶▶ 14 What Makes a Good Language Learner? A Quiz ▶▶ 15 Aptitude ▶▶ 20 Communication Skills: Making Oral Presentations ▶▶ 21 Presenting Overseas ▶▶ 26 Unit 2. Learning to Survive in a New Culture ▶▶ 27 Culture Shock ▶▶ 28 Jigsaw Reading ▶▶ 29 Symptoms of Culture Shock ▶▶ 29 A Blessing in Disguise ▶▶ 30 How to Fight Culture Shock ▶▶ 31 Glossary of Culture Shock Terms ▶▶ 32 Consolidating Vocabulary ▶▶ 35 Living with and Avoiding Culture Shock ▶▶ 39 Culture Shock: Visiting Your Child’s Apartment for the First Time ▶▶ 40 Unit 3. Good Manners ▶▶ 42 Some British (Middle Class) Conversational and Cultural Dos and Don’ts ▶▶ 43 Lithuanian Dos and Don’ts ▶▶ 44 Social Etiquette ▶▶ 45 Giving Feedback ▶▶ 47 Cross-cultural Interaction 1 ▶▶ 48 Cross-cultural Interaction 2 ▶▶ 49 Reacting ▶▶ 50 Reading Your Textbooks ▶▶ 51 Unit 4. Cultural Similarities and Differences ▶▶ 52 Characteristics of Different Countries ▶▶ 53 A Profile of Lithuanian People ▶▶ 54 Exploding the Myth of Cultural Stereotypes ▶▶ 55 Finding the Unique Flavour of a Place ▶▶ 55 Phrases to Express Agreeing/Disagreeing/Avoiding Opinion Expression ▶▶ 58 Gaining Time to Think ▶▶ 60 Second to None ▶▶ 60 A Lithuanian Ethnic Joke ▶▶ 63 Some Ethnic Jokes ▶▶ 63 Unit 5.
    [Show full text]
  • View Responsibility Report
    Innovate for a Better World Nike FY05-06 Corporate Responsibility Report Contents Letter from Mark Parker, CEO 3 Corporate Responsibility Strategy 6 Workers in Contract Factories 15 Considered Design & the Environment 51 Let Me Play 74 Nike Foundation 87 Diversity & Inclusion 91 Public Policy 108 Nike Business Overview 117 Governance, Accountability & Reporting 122 Letter from the Report Review Committee 134 Glossary 137 Guidelines and Principles Index 139 About this report: This document contains hyperlinks to outside groups and Nike tools. To access these, simply click on the highlighted links and they will open in your browser. 2 1 Letter from Mark Parker, CEO 3 1 Letter from Mark Parker, CEO This report covers a crucial period, and not just for Nike. Specifically, We see corporate we saw heightened attention worldwide on corporate responsibility and the key challenges of climate change, poverty and equity. responsibility as a Simultaneously, we began to transform our vision of Nike’s role in contributing to positive change in communities around the world. catalyst for growth The opportunity is greater than ever for corporate responsibility principles and practices to deliver business returns and become a driver of growth, to build deeper consumer and community connections, and innovation. and to create positive social and environmental impact in the world. We have made tremendous progress over the past two years in more deeply integrating corporate responsibility into our business model. We see corporate responsibility as a catalyst for growth and innovation, an integral part of how we can use the power of our brand, the energy and passion of our people, and the scale of our business to create meaningful change.
    [Show full text]
  • Belarus Is Expanding Its Textile and Clothing Industry
    TEXTINATION NEWSLINE 03-28-2017 B ELARUS IS EXPANDING I T S T EXTILE AND C L O T H I N G I NDUSTRY PLANNED ABOLITION OF EU IMPORT QUOTAS ALLOWS MORE FOREIGN COMMITMENTS Minsk (GTAI) - The textile and clothing industry of the Republic of Belarus faces great challenges. It has to become more efficient, should produce more market-orientated and make greater use of its export potential. The sector has great hopes on the by the European Union planned abolition of quotas for Belarusian textiles and clothing products. There are then more than ever good opportunities for the subcontracting finishing pro- cess. The textile and clothing industry has traditionally been one of the most important sectors of the manufacturing industry in the Republic of Belarus. As a result of the sharp decline of the local pur- chasing power and of the main export market Russia, the sector has suffered a severe setback in the years 2013 to 2015. Since the second half of 2016 it is on an upswing again. According to pre- liminary data, the output has risen in 2016 by 4.6% to EUR 1.41 billion compared to 2015. Pro- duced were 146.8 million sqm. of fabrics, 40.4 million pieces of knitwear, 147.0 million pairs of stockings and 19.9 million sqm. of carpet products. Nevertheless the textile and clothing industry continues to suffer from a weak capacity utilization, an inade- quate management and marketing as well as from a considerable backlog in the technological renewal of the equipment park. The implementation of an industry support program for the period from 2016 to 2020 should pro- vide for a remedy.
    [Show full text]
  • Weaving Books and Monographs
    Tuesday, September 10, 2002 Page: 1 ---. 10 Mujeres y Textil en 3d/10 Women and Textile Into 3. [Mexico City, Mexico: Universidad Nacional Autonoma de Mexico. Galeria Aristos, 1975], 1975. ---. 10 Mujeres y Textil en 3d/10 Women and Textile Into 3. [Mexico City, Mexico: Universidad Nacional Autonoma de Mexico. Galeria Aristos, 1975], 1975. ---. 100 Jahre J. Hecking; Buntspinnerei und Weberei. Wiesbaden, Verlag f?r Wirtschaftspublizistik Bartels, 1958. ---. 100 Years of Native American Arts: Six Washington Cultures. [Tacoma, Washington: Tacoma Art Museum, 1988], 1988. ---. 1000 [i.e. Mil] Años de Tejido en la Argentina: [Exposici?n] 24 de Mayo Al 18 Junio de 1978. Buenos Aires: Ministerio de Cultura y Educaci?n, Secretaría de Cultura, Instituto Nacional de Antropología, 1978. ---. 1000 Years of Art in Poland. [London, Great Britain: Royal Academy of Arts, 1970], 1970. ---. 101 Ways to Weave Better Cloth: Selected Articles of Proven Interest to Weavers Chosen from the Pages of Textile Industries. Atlanta, GA.: Textile Indistries, 1960. ---. 125 Jahre Mech. Baumwoll-Spinnerei und Weberei, Augsburg. [Augsburg, 1962. ---. 1977 HGA Education Directory. West Hartford, CT: Handweavers Guild of America, 1978. ---. 1982 Census of Manufactures. Preliminary Report Industry Series. Weaving Mills. [Washington, DC: U.S. Dept. of Commerce, Bureau of, 1984. ---. 1987 Census of Manufactures. Industry Series. Weaving and Floor Covering Mills, Industries 2211, 2221, 2231, 2241, and 2273. Washington, DC: U.S. Dept. of Commerce, Bureau of, 1990. ---. 1987 Census of Manufactures. Preliminary Report. Industry Series. Weaving and Floor Covering Mills: Industries 2211, 2221, 2241, and 2273. [Washington, DC: U.S. Dept. of Commerce, Bureau of, 1994. ---. 1992 Census of Manufactures.
    [Show full text]
  • Lectra 4.0 Strategy
    PRODUCTION AUTOMATION INDUSTRY 4.0 IN FASHION Gordan Smuđ October 2017 Lectra - Close to our customers, all over the world 1,600 Employees of 50 nationalities to accompany over €260 M revenues 23,000 customers in over 100 countries 33 5 3 subsidiaries call centers International advanced technology centers (IATC) A recognized leadership fabrics, leather, technical textiles, and composite materials Furniture Fashion & Apparel Automotive Other industries Some of our valued customers ABERCROMBIE & FITCH • ADIDAS • ARMANI • AUDIMAS • AVANTE • AYS ARGENTINA • AZMAT APPARELS • BAROQUE • BERGAMINI • BRIONI • BROOKS BROTHERS • BTC Group • BUGATTI • CASSIOPEA APPARELS • CALVIN KLEIN • CHANTELLE • CIRQUE DU SOLEIL • COLUMBIA SPORTSWEAR • COMPAGNIE MAURICIENNE DE TEXTILE • CONBI MODA • COPYRIGHT• COUNTRY ROAD • CROWN EAST NORTH AFRICA • DECATHLON • DEVANLAY-LACOSTE • DEVOLD • DIESEL • DIM BRANDED APPAREL • DIOR • DIXIE • DOLCE & GABBANA • EMILIO PUCCI • ERMENEGILDO ZEGNA • FAÇONNABLE • FAKHRUDDIN TEXTILE MILLS • FAST RETAILING • FORALL CONFEZIONI • FRUIT OF THE LOOM • G.A. OPERATIONS • GALERIES LAFAYETTE • GERMTON INDUSTRIAL • GLORIA JEANS • GUCCI • H&M • HANDARA BEMT • HANES GLOBAL SUPPLY CHAIN • HANDARA BEMT • HERMECO • HERMÈS • I APPAREL • IKOS CONF • IMPERIAL • INDUSTRIAS HABERS • ISALYS • JACK VICTOR • JC PENNEY • KLINGEL K-MAIL ORDER • KOOKAÏ • LA JOLLA • LA MODA • LA PERLA • LAFUMA • LES ENPHANTS • LISE CHARMEL • LONDON COLLEGE OF FASHION • LOUIS VUITTON • MABILAN TEXTILE • MACOSA • MALWEE • MANIFACTURE DE PRET A PORTER • MANIFORM • MARY FASHION
    [Show full text]
  • Sporto Mokslas Lietuvos Zmoniu Gerovei Matyti Taisymai
    SPORTO MOKSLAS LIETUVOS ŽMONIŲ GEROVEI KAUNAS 2018 SPORTO MOKSLAS – LIETUVOS ŽMONIŲ GEROVEI Baltoji knyga Kaunas 2018 Leidinio bibliografinė informacija pateikiama Lietuvos nacionalinės Martyno Mažvydo bibliotekos Nacionalinės bibliografijos duomenų banke (NBDB). © Lietuvos sporto universitetas, 2018 eISSN 2538-905X Ši knyga – tai Lietuvos sporto universiteto mokslininkų dovana Lietuvos žmonėms. Tie, kurie atsakingai ir protingai ja pasinaudos, tikimės, pagerins protinį ir fizinį darbingumą, sumažins riziką susirgti 26 lėtinėmis ligomis ir, neabejotinai, nors vienu tikru ir tvirtu žingsneliu priartės prie tikrosios savo laimės. TURINYS VAIKŲ SPORTAS 6 p. Arūnas Emeljanovas, Brigita Miežienė, Tomas Venckūnas, Vida Janina Česnaitienė VAIKŲ IR PAAUGLIŲ FIZINIS PAJĖGUMAS. REKOMENDACIJOS JAM GERINTI 11 p. Saulius Šukys, Ilona Tilindienė APIE TĖVŲ ĮTAKĄ VAIKŲ FIZINIAM AKTYVUMUI SVEIKATINIMO SPORTAS 15 p. Albertas Skurvydas KINEZITERAPIJOS MOKSLAS 18 p. Sandrija Čapkauskienė ANTSVORIO IR NUTUKIMO NAUJOJI KLASIFIKACIJA 22 p. Vida Ostasevičienė VAIKŲ, TURINČIŲ ELGESIO IR EMOCIJŲ SUTRIKIMŲ, TAIKOMOJI FIZINĖ VEIKLA 24 p. Aleksandras Kriščiūnas RACIONALAUS POŽIŪRIO Į SVEIKATĄ UGDYMAS 29 p. Rima Solianik FIZINIŲ PRATIMŲ POVEIKIS JUDESIŲ MOKYMUISI 31 p. Rima Solianik KALORIJŲ RIBOJIMAS, BADAVIMAS IR JŲ POVEIKIS SMEGENIMS EFEKTYVUS TRENIRAVIMAS 34 p. Vidas Bružas 2015–2017 METŲ SVARBIŲ BOKSUI STUDIJŲ APŽVALGA 36 p. Ramutis Kairaitis MITYBOS IR MAISTO PAPILDŲ VARTOJIMO REKOMENDACIJOS SPORTUOJANTIESIEMS 39 p. Jonas Poderys MOKSLINIAI TYRIMAI APIE DIDELIO MEISTRIŠKUMO SPORTININKŲ RENGIMOSI OLIMPINĖMS ŽAIDYNĖMS PROCESO VALDYMĄ 41 p. Antanas Skarbalius SPORTINIŲ ŽAIDIMŲ KOMANDŲ VALDYMO ŠIUOLAIKINĖS TECHNOLOGIJOS 43 p. Jūratė Stanislovaitienė SPORTININKŲ ATLETINIS RENGIMAS: GREITUMAS, GALINGUMAS 45 p. Vytautas Streckis. SPORTININKŲ FIZINIŲ KRŪVIŲ RIZIKOS VEIKSNIŲ ANKSTYVOJI DIAGNOSTIKA IR PREVENCIJA 48 p. Henrikas Paulauskas, Margarita Černych, Neringa Baranauskienė, Andrius Šatas TEMPERATŪROS POVEIKIS ŽMOGAUS ORGANIZMUI SPORTO EKONOMIKA IR VADYBA 51 p.
    [Show full text]
  • LITHUANIAN COMPANIES NATIONAL STOCK EXCHANGE of LITHUANIA Guide to Listed Companies 2002 2002
    LITHUANIAN COMPANIES NATIONAL STOCK EXCHANGE OF LITHUANIA Guide to Listed Companies 2002 2002 179 LITHUANIAN COMPANIES NACIONALINË VERTYBINIØ P0PIERIØ BIRÞA Guide to Listed Companies 2002 2002 178 Rödl & Partner International experience - way to leaders! R & P is a professional international consulting firm, rendering consulting services to medium-size and large companies. Today we are represented at international level in all major industrialized countries and have succeeded in building up strong market positions foremost in Central and Eastern Europe, Western Europe, Asia and China. We offer our services worldwide in 30 countries at 67 locations with 2,200 employees. We specialize in assisting companies with foreign investments or which are planning to have such investments. Rödl & Partner UAB Totoriø g. 21/6-10 LT-2001 Vilnius, Lithuania In Lithuania, Rödl & Partner engages in auditing Tel.: +370 5 2123590 tax consulting Fax: +370 5 2791514 legal consulting E-mail: [email protected] http://www.roedl.de business consulting Our staff is qualified and experienced with good knowledge of the business environment not only in the Baltic states, but in other countries as well. WE AIM AT SURPASSING THE EXPECTATIONS OF OUR CLIENTS! WE SPEAK CLIENT'S LANGUAGE! LITHUANIAN COMPANIES NACIONALINË VERTYBINIØ P0PIERIØ BIRÞA Guide to Listed Companies 2002 published by the National Stock Exchange of Lithuania Tel. (+370-5) 272 14 07, 272 13 71, fax (+370-5) 272 48 94 http://www.nse.lt Guide to Listed Companies 2002 2002 Editors-in-chief Juozas Brigmanas Arminta Saladþienë Editors Agnë Maslauskaitë Lina Semënaitë Diana Sokolova Design director Gediminas Minderis Assisting in the editorial work Jûratë Lauciûtë ISSN 1648-2980 4 LITHUANIAN COMPANIES NATIONAL STOCK EXCHANGE OF LITHUANIA Dear Reader, We are pleased to introduce the sixth, updated and expanded, edition of the National Stock Exchange of Lithuania GUIDE TO LISTED COMPANIES.
    [Show full text]
  • Real Estate Market Overview Annual Report
    Research & Forecast Report Latvia | Lithuania | Estonia 2014 Real Estate Market Overview Annual Report Accelerating success. Contents LATVIA MARKET OVERVIEW 3 Economic Overview 4 Investment Market 5 Office Market 8 Retail Market 12 Industrial Market 16 Hotel Market 20 Legal Overview 23 Tax Summary 27 LITHUANIA MARKET OVERVIEW 29 Economic Overview 30 Investment Market 31 Office Market 33 Retail Market 37 Warehouse Market 41 Hotel Market 44 Legal Overview 47 Tax Summary 51 ESTONIA MARKET OVERVIEW 53 Economic Overview 54 Investment Market 55 Office Market 57 Retail Market 61 Industrial Market 65 Hotel Market 68 Legal Overview 72 Tax Summary 76 Real Estate Market Overview | 2014 | Colliers International | SORAINEN 2 Latvia Market Overview Dear Reader, It is our pleasure to present the Colliers real estate market review for Latvia where you will find much useful information about trends and forecasts, the latest statistics and market insights. Our partner Sorainen helped with preparation of the real estate legal and tax review. We believe this material will be useful when Deniss Kairans evaluating all the risks before making the right business Partner | Managing Director decisions. [email protected] 2013 surprised us with its high activity within the investment segment, doubling the volume of transactions compared to 2012. We feel a positive trend within all the commercial real estate segments and believe that the market is readying itself for new developments. As evidence of that, we see an increased number of transactions involving land plots for development projects. We expect 2014 to maintain a similar trend. Vacancies in existing buildings in all segments will stay low, rent rates will continue to increase slightly and we do not exclude the possibility that the market will see new players investing in our region.
    [Show full text]
  • University of Huddersfield Repository
    University of Huddersfield Repository Bubnyte, Vaida An examination of the Lithuanian fashion designer's use of marketing in their success Original Citation Bubnyte, Vaida (2015) An examination of the Lithuanian fashion designer's use of marketing in their success. Masters thesis, University of Huddersfield. This version is available at http://eprints.hud.ac.uk/25388/ The University Repository is a digital collection of the research output of the University, available on Open Access. Copyright and Moral Rights for the items on this site are retained by the individual author and/or other copyright owners. Users may access full items free of charge; copies of full text items generally can be reproduced, displayed or performed and given to third parties in any format or medium for personal research or study, educational or not-for-profit purposes without prior permission or charge, provided: • The authors, title and full bibliographic details is credited in any copy; • A hyperlink and/or URL is included for the original metadata page; and • The content is not changed in any way. For more information, including our policy and submission procedure, please contact the Repository Team at: [email protected]. http://eprints.hud.ac.uk/ AN EXAMINATION OF THE LITHUANIAN FASHION DESIGNERS’ USE OF MARKETING IN THEIR SUCCESS VAIDA BUBNYTE A dissertation submitted to the University of Huddersfield for the degree of Master of Arts by Research in the School of Art, Design and Architecture The University of Huddersfield March, 2015 COPYRIGHT STATEMENT i. The author of this thesis (including any appendices and/or schedules to this thesis) owns any copyright in it (the “Copyright”) and s/he has given The University of Huddersfield the right to use such copyright for any administrative, promotional, educational and/or teaching purposes.
    [Show full text]
  • OUTSOURCING, WEALTH CREATION, and Smes: THE
    OUTSOURCING, WEALTH CREATION, AND SMEs: THE INTERNATIONALIZATION OF SERVICES WITHIN THE GLOBAL TEXTILES AND APPAREL INDUSTRY: EASTERN EUROPE AND SOUTH AFRICA – 1989-2004 Sanford L. Moskowitz, Ph.D. Assistant Professor Department of Management Simons Hall – Room 266 Saint John’s University Collegeville, MN 56321 Tel: (320) 363-3523 Email: [email protected] Jenna E.Gebeke College of Saint Benedict/St. John’s University Collegeville, MN 56321 Email: [email protected] ABSTRACT This paper examines the global textiles and apparel industry within Eastern Europe and South Africa during the period of rapid globalization (from 1980 to 2003). In doing so, this paper develops two “outsourcing” models by which heretofore low-value-added “blue-collar” small and medium-sized firms (SMEs) capture increasing wealth and expand internationally by evolving into high-value added global service providers. An important way in which developing regions and countries can gain access to Western markets and capital is through their initial role as host countries to Western industry in outsourcing activity. Indeed, recent research shows a strong connection between such outsourcing activity by Western companies in developing countries and the long-term economic growth of these developing “host” countries. This link exists because, from its experience in contracting to more advanced economies, over time, the host country gains knowledge, technology, business skills, and, most importantly, international contacts, especially within the global service network. This internationalization process, in turn, creates wealth in the developing country because, as they internationalize in this way, the SMEs in the developing country evolve from undertaking low value added “blue-collar” manufacturing to higher value added “white-collar” global services that reside further up the value chain of the industries within which the SMEs operate.
    [Show full text]