OFFICIAL MEDIA RELEASE Media Contact Katie Witherspoon April 5, 2018 Vice President of Operations Greer Chamber of Commerce FOR IMMEDIATE RELEASE 864.877.3131, ext. 102
VERTICAL HORIZON TO HEADLINE 34TH ANNUAL PELHAM MEDICAL CENTER GREER FAMILY FEST
(Greer, SC) It’s everything you want. It’s everything you need. It’s the 34th annual Pelham Medical Center Greer Family Fest, featuring 90s superstars Vertical Horizon as the headline performer for 2018.
“We are excited to bring Vertical Horizon to Greer, and look forward to a great weekend!” said festival Chairman Brent Garrett.
The festival happens throughout downtown Greer and Greer City Park on Friday, May 4 and Saturday, May 5. Vertical Horizon will perform a free concert Saturday, May 5, 2018 at 8 p.m. in Greer City Park. Pelham Medical Center returns as the event’s title sponsor. The City of Greer also returns as the festival’s presenting sponsor.
ABOUT GREER FAMILY FEST
With a rich history of providing family fun for all ages, the annual Pelham Medical Center Greer Family Fest promises to be better than ever this year, the 34th anniversary of the event. This year's event will feature the best of the old and add exciting new activities, with the goal of being the Upstate's favorite family festival. This two-day event features live music on the CBL State Savings Bank Main Stage and the Family Dental Health Community Stage, Mitsubishi Anne Helton Creation Station, Apple Seeds Pediatric Dentistry & Carolina Family Orthodontics KidsZone, Greer CPW Rudy’s Restaurant Row, and more than 150 vendors throughout the festival.
“The weekend will also offer the opportunity to get heath screening of all types, and children will be able to experience a large arts and crafts area to make something special for Mom,” Garrett said.
The festival runs Friday, May 4 (6-10 p.m.) and Saturday, May 5 (10 a.m.- 10 p.m.). A full list of food and craft vendors, as well as the complete entertainment lineup and schedule of Pelham Medical Center health screenings will be available on the event website at www.greerfamilyfest.com.
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Greater Greer Chamber of Commerce 111 Trade Street Greer, SC 29651 864.877.3131 www.greerchamber.com
The festival is FREE to the public! Tickets for food, beverage and children’s rides can be purchased on site; craft vendors sales are cash transactions. The event is alcohol-free, and pets, coolers, skateboards and bicycles are not allowed in the event site.
ABOUT VERTICAL HORIZON
Vertical Horizon stands for a commitment to superior music. It’s a concept that has always meant a steadfast striving for the artistically-creative high road. Consistently at the wheel, founder, writer, lead singer and guitarist, Matt Scannell drives and unites the group, always exploring new territories of inspiration. Perhaps the most significant key to Vertical Horizon’s success today is the freedom they have from the constraints of a major recording label. Scannell says, "Our music is coming from the purest place - there are no other considerations beyond 'Do we like this? Does it mean something us?'" Vertical Horizon works at a tempo that fuels the creative process. It’s no wonder why so many performers cite them as influences.
Founded in the early 1990s as a duo, Vertical Horizon released three albums independently (There and Back Again, Running on Ice, and Live Stages) and toured extensively. In 1999, Vertical Horizon signed with RCA and experienced meteoric success with Everything You Want, selling over two million copies. The title song captured the #1 spot on Billboard’s Hot 100 and Adult Top 40 charts, and went on to become the most played single of 2000. Having carved out a page in the annals of music history, the band also garnered further radio attention with “You’re a God” (#4 on Billboard’s Adult Chart) and “Best I Ever Had (Grey Sky Morning),” which became a 2005 top 20 country hit for country star, Gary Allan.
As a follow-up, in 2003, the band released Go. Tracks such as “Inside” (a frequent concert opener), “I'm Still Here,” and “Forever” provided true commercial appeal, whereas the deeper tracks, like “When You Cry,” “Sunshine,” and “Echo” kept the band established as a formidable, no-nonsense rock entity. Unfortunately, music-industry mismanagement drove the band to seek a hiatus from “the business,” and they took time to reevaluate the creative process and distribution model. After some time away, Vertical Horizon emerged with the same conclusion their fans had: you can’t keep a good band down.
Today’s Vertical Horizon shares the practices of most long-enduring acts: different creative personnel have entered and exited, adding to the ever-expanding sonic tapestry. Experienced bands also run the gamut where it comes to variety, and Vertical Horizon is no exception here. Genres, styles, sounds are the band’s “tools of the trade,” but they’re used with such variety—such intricacy—that it’s a challenge to “classify” the band’s sound. Sure it’s rock, but nuances mean so much.
"As someone who battles a 'glass is half empty' outlook at times, I actually find myself in a very positive place right now,” says Scannell, and well he should be. Vertical Horizon is currently touring in support of Burning the Days. The high energy shows are filled with an assortment of their well-known and latest hits. The band plays off each other with an almost feverish dynamic energy, drawing the fans into a riveting musical experience at every show.
Vertical Horizon is what it always has been: a vibrant, growing musical entity. It’s not a reissue: it’s bigger, better, and reloaded. The band’s “wheel of change” continues to turn. Hold on to the wheel, and you’ll be dragged. Instead, let it roll—and enjoy the ride. (2/3)
Greater Greer Chamber of Commerce 111 Trade Street Greer, SC 29651 864.877.3131 www.greerchamber.com
The event website (www.greerfamilyfest.com) is the central location for complete event information and to register to volunteer at the event.
The Greater Greer Chamber of Commerce is a voluntary, non-profit organization that represents approximately 710 businesses in the Greer area. The mission of the Greater Greer Chamber of Commerce is “To Champion Economic Prosperity for our members and the greater Greer community.” For more information on the Greater Greer Chamber of Commerce, call 864-877-3131 or visit www.greerchamber.com.
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Greater Greer Chamber of Commerce 111 Trade Street Greer, SC 29651 864.877.3131 www.greerchamber.com