AMERICAN MODERNISM / Overview 1 / 50
GDT-101 / HISTORY OF GRAPHIC DESIGN / AMERICAN MODERNISM / OVerVieW 1 / 50 American Modernism 1 European Imports 6 2 Native Modernists 24 3 Paul Rand 40 © Kevin Woodland, 2019 Iwao Yamawaki, The Attack of the Bauhaus, 1932. GDT-101 / HISTORY OF GRAPHIC DESIGN / AMERICAN MODERNISM / OVerVieW 2 / 50 © Kevin Woodland, 2019 Dessau Bauhaus, circa 1933 GDT-101 / HISTORY OF GRAPHIC DESIGN / AMERICAN MODERNISM / OVerVieW 3 / 50 © Kevin Woodland, 2019 Dessau Bauhaus, circa 1933 GDT-101 / HISTORY OF GRAPHIC DESIGN / AMERICAN MODERNISM / OVerVieW 4 / 50 © Kevin Woodland, 2019 Hitler’s Bunker, 50 feet under Berlin, 1945 GDT-101 / HISTORY OF GRAPHIC DESIGN / AMERICAN MODERNISM / OVerVieW 5 / 50 © Kevin Woodland, 2019 Dessau Bauhaus, 1945 GDT-101 / HISTORY OF GRAPHIC DESIGN / AMERICAN MODERNISM 6 / 50 1930’S European Imports An influx of European ideas made its way into America through several avenues during the 1930’s. © Kevin Woodland, 2019 Walker Evans, Houses and Billboards, Atlanta, 1936 GDT-101 / HISTORY OF GRAPHIC DESIGN / AMERICAN MODERNISM / The BAUhaUS 7 / 50 © Kevin Woodland, 2019 Walker Evans, circa 1930’s GDT-101 / HISTORY OF GRAPHIC DESIGN / AMERICAN MODERNISM / The BAUhaUS 8 / 50 1920’S–30’S Modernism in America gained a foothold in the form of: • Book design • Editorial design • Corporate identity New typeface designs, including Futura and Kabel, became available in America, spurring the modern movement forward. – MEGGS © Kevin Woodland, 2019 Paul Renner, Futura type specimen, 1927 GDT-101 / HISTORY OF GRAPHIC DESIGN / AMERICAN MODERNISM / The BAUhaUS 9 / 50 1897–1967 George Salter • Bremman, Germany • Emmigrated to U.S. in 1934 • Book Cover designer • Magazine Cover designer • American citizen in 1940 Alfred Döblin’s Berlin Alexanderplatz launched his career.
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