Alexey Brodovitch and Milton Glaser
By: Collins Ferebee and Bridget Dunne Alexey Brodovitch Alexey Brodovitch
• Photographer, designer, and instructor • Born in Ogolitch, Russia in 1898 • Moved to Moscow during the Russo‐ Japanese war • Moved to France a er serving in the White Army during the Russian Civil War where he began sketching designs for tex les, China, Jewelry, and Posters • Although employed by Athelia, he started his own studio L’ Atelier where he produced posters for various clients, including Union Radio Paris and the Cunard shipping company
Milton Glaser Milton Glaser
• Born June 26, 1929 In NYC • Graphic designer best known for his “I <3 NYC” logo • Graduated Cooper Union in 1951, as well as the Academy of Fine Arts Bologna under Giorgio Mirandi, one of the most highly respected s ll life painters of his day • Taught at the Visual School of Arts and Cooper Union Brodovitch Style
• Believed in the primacy of visual freshness and immediacy • He believed in simplicity by displaying elegance from the merest hint of materiality • Taught his students with u lizing Visual aids, such as French and German Magazines and ou ngs around town Brodovitch Brodovitch Glaser Style
• Directness, Simplicity, and Originality define his works • Those who have worked with Glaser know that he is not afraid of any medium and will use whatever it takes to get the message across • One can expect to see his style range from “primi ve” to Avant Garde Glaser Glaser Brodovitch Type and Print
U lized strict geometric forms and basic colors Brodovitch Bodovitch Achievements
• First gained recogni on for winning a poster contest for the Bal Banal in 1924 • Headed The Pennsylvania Museum School of Art’s Adver sing Design Department • Shot images from the Le Tricome ballet for his book Ballet, published in 1945 • Art Director of Harper’s Bazaar from 1934‐ 1958 Brodovitch Brodovitch Glaser Achievements
• In 1954 Glaser Was Founder And President Of Push Pin Studios • Co‐ founder of New York Magazine • 600 Mural in IndianapolisJust To Name A Few, Here Are A List Of Glaser’s Firms clients.. The Brooklyn Brewery, Jet Blue, Target, Coach, Trump, Eleven Madison Park, Alessi, Julliard, The Rubin Museum Of Art, Theatre For A New Audience, The School Of Visual Arts, Bread Alone, And Philip Roth • His work was on display and can be seen at the following museums: MoMA, Lincoln Center Gallery, The Cooper Union, George’s Pompidou in Paris, and the Galleria Communale d’ Art Moderna in Bologna Glaser Awards
• 1979 Honorary Fellow of the Royal Society of Arts • 2004 Life me Achievement Award from the Cooper‐ Hewi Na onal Design Museum • 2009 The Na onal Medal of Arts by President Barack Obama
Comparison
• Both appreciate simplis c layouts • U lize text as a focal point • Share a unique approach to crea vity and design