Letter from the Chairman

With an optimistic perspective at heart, and despite the many factors that have led to a drained and weak market, we have set a confident two-year plan of investments for RYMCO that will pave a positive path for our future. Since the beginning of 2013, we have launched many projects, new car models, and planned for many more throughout the year including new showroom ventures.

As promised, we have several new model launches in 2013, and thus far we have launched successfully the All-New Pathfinder and Sentra alongside the All-New JX. We had a spectacular launch event on our Chiyah Headquarters rooftop which hosted approximately 500 renowned guests. The 2013 set new standards towards an evolved generation of SUVs with the new concept of balance between the heavy off-road, city and family SUV. This model has long been Nissan’s best selling SUV. We also introduced the which is currently excelling in the regional market as well as in . Following its international success and especially in North America, it now is available within the Nissan line-up for the first time in Lebanon. This model’s highlights are its vast cabin room, latest specifications and technology that are not available in any other C-segment vehicles. We also have promising new models yet to come which I am sure will be to your liking.

In line with our goal of being accessible to all consumers and as part of our two-year investment plan, we have committed to adding several new showrooms across the capital. Three new state-of-the-art car showrooms will be developed to boast RYMCO’s new line up. These three showrooms are in addition to the RYMCO Powersports showroom, located in the Mathaf area, which was launched in March 2013 and which is customized to cater to our leisure enthusiasts with Kawasaki and our other power sports brands. In July 2013, we will have opened our newest location exclusively housing Nissan models in the heart of in one of the most vibrant streets of the city: Verdun. Furthermore, we have heavily invested in the new showroom dedicated to Nissan and Infiniti which will be located in Dbayeh and be operational in July 2014. We are looking forward to the launch of these locations.

Always attending to Corporate Social Responsibility towards our community, we have taken the liberty to respond to a critical matter that has been overlooked by many of the concerned parties; we took a proactive approach and launched the “Suggest an Arrest” campaign in March 2013. Over a period of two months, this project created a local and regional frenzy. Throughout the process, we recruited a group of RYMCO officers who performed arrests of alcohol abusers in some of the most popular streets of Lebanon with a result of 30 arrest operations between Beirut, Jounieh, Hamra, Mar Mikhael and Downtown. We managed to deliver the message of “Been to the Bar? Don’t drive your car” successfully to over 1,300,000 people through the internet and all social mediums including “facebook”, “Twitter” and “Instagram” and 15,000 YouTube clip hits.

In an effort to protect our environment and promote green technologies, we took a bold step and introduced the , the famous 100% electrical vehicle. We have started to test the vehicle and have reached outstanding results and are hopeful to gain the support of the Lebanese government by reducing customs and taxes to facilitate the purchase of this car for the Lebanese consumer to achieve a safer environment for our children.

Lastly, I always like to remind and insist on the importance of our After Sales services, as I strongly believe that the key to our long-term success to date is the result of our customer satisfaction guaranteed policy. We have the ability to understand and respond to our consumers’ needs and for this reason, all of our service teams at RYMCO go through intensive training and are always up-to-date with the latest technologies to offer standards of service in every aspect.

I take this opportunity to salute all of the automotive dealers in Lebanon, as we are all facing the same market struggles yet are maintained positive momentum throughout with one thing in mind: The customer.

Let the best brand win …

Fayez C. Rasamny

IN THIS ISSUE

1. What’s on your mind? c. Corporate News: 2. Lebanese Automotive Market • Infiniti Fleet Deal with Swansea City FC • The Waleed Bin Talal Foundation • Suggest an Arrest 3. Campaign Highlights

4. Latest News d Digital News: a. International News: • CRM App • Overwhelming Vote to Re-elect • Facebook Page 40,000 fans • Nissan at the 2013 • Infiniti FX Vettel Edition • Nismo e. Internal News: • New Era for Nismo • RYMCO Earns ISO 9001 • Usain Bolt Golden Again • New Nissan Leaf arrives in Geneva 5. Events • Pathfinder and Sentra Launch b. Regional News: • Powersports Opening • Car Displays • New Sales & Marketing Director • Nissan Middle East for Positive 2013 Forecast • Nissan Sets Guinness World Records™ Title • Nissan GT-R Hardcore Track Pack Edition 6. Upcoming Model • 2013 Earns “Top Safety Pick Plus” • Launch of New Nissan Sentra 7. About RYMCO • New Nissan Sentra Defies Sales Expectations • A Superstar is Rising with the GT Academy Middle East • GT Academy Graduates Debut • Nissan GT Academy Race Camp • The All-new Nissan Pathfinder • Nissan Patrols in the Top 5 • Challenge • : Record Growth and “Best Small Sedan”

WHAT’S ON YOUR Good service, timely accurate, I have been a customer since the Very good service and the staff very warm and welcoming staff days of and Oldsmobile. are very nice and friendly. I am MIND? with a magnificent service advisor Due to the professionalism of satisfied with my current Altima (Assad) and looking forward to buy the new This newly added section in the newsletter allows RYMCO and their high abil- for our customers to share what’s on their mind. model We always appreciate customer suggestions, ity to deliver perfect satisfaction, feedback and remarks towards our company. Infiniti EX 2010 I am proud to still be a RYMCO Altima 2010 It is beneficial for us to receive your input, so Rabih Imad, Customer, thank you RYMCO. please voice your opinion and if you would like Tanios Zaarour, us to include it in the next issue of our bi-yearly issues, please let us know by sending an email to rana.eyamie@ rymco.com or through Sunny our Facebook page George Fakhoury,

Great service, on time and very Amazing service with great staff, The revision for my car was on time The service is just great. professional, thank you for everything we only wish you the best and went well. You have to trust Thank you RYMCO the dealer, and so far I fully trust RYMCO. Infiniti FX Infiniti FX Xtrail Classic Doureid & Abed Al Kareem Succar, Tania Kassab, Ahmad Abdallah, Xtrail Classic Hoda.

Excellent service, the staff takes care Employees are very nice; they The service is very fast and they Everything is on time, I like of everything in an perfect way. They greeted me in a friendly way, and always finish on time, they also dealing with the company because also work ethically and I’ve never been usually finish dealing with my car call to make sure everything is fine it is trustworthy. Wish you all the more comfortable dealing with any in about 30 min after the check up. It is overall a best other automotive company… Simply pleasant experience. perfect maintenance Juke 2013 Tiida 2013 HB Sunny 2013 Abed Al Rahman Al Dalbani, Mouhannad Fakhr Eldin, Elie Chahine, Nissan Sunny 2013 Mohammad Samaha,

|| 7 Market OveRview

Source: AIA Report

New versus Used Car Sales 95333 95333 76749 74050 || The Total Industry Volume, including New and Used car 59221 76749 sales is decreasing as a result of the drastic drop in Used 74050 42228 37662 59221 car sales. 36112 34521 36388 35779 33052 42228 || Used cars dropped by -13.83% in 2012 vs. 2011, and 36112 37662 18307 36388 34521 18010 17769 14745 -17.01% in YTD June 2013 vs. YTD June 2012, therefore 35779 33052 the increase in new car sales is actually cannibalization 18010 18307 17769 TIV(New + Imports) New Used imports 14745 from the used imported vehicles.

TIV(New + Imports) New 2010 2011 2012 UsedYTD imports June 2012 YTD June 2013

2010 2011 2012 YTD June 2012 YTD June 2013

37662 35418 34752 36112 34521

37662 35418 34752 36112 34521 20082 18307

20082 7932 8085 6369 18307 4273 6407 6252 RYMCO Market Share versus TIV 2449 7932 8085 6369 (Including commercial vehicles) 2007(21.28%)4273 2008(22.40%) 2009(23.26%) 2010(17.64%) 64072011(18.56%) 20126252 (16.60%) YTD 2013 (13.38%) 2449

2007(21.28%) 2008(22.40%) 2009(23.26%) 2010(17.64%) 2011(18.56%) 2012 (16.60%) RYMCOYTD 2013Total (13.38%) Market

RYMCO Total Market

18010 18307 13559 12998 || 9 18010 18307 13559 2991 12998 3734 1160 300 1197 378

YTD June2991 2012 YTD3734 June 2013 1160 300 1197 378 YTD June 2012 TotalYTD Market June 2013Cars SUV CV MPV

Total Market Cars SUV CV MPV

1801018307

1801018307 2239 2503 2600 2535 3131 2890 2961 3637 3433 3561 3646 3181

2239Jan2503 2600Feb2535 3131March2890 2961April3637 3433May3561 3646June3181 YTD TIV

Jan Feb March April May June YTD2012 TIV 2013

2012 2013 95333

76749 74050 5,000

59221 4,000

42228 37662 3,000 36112 34521 36388 35779 33052 2,000 18010 18307 17769 14745 1,000 Jan Feb March Apr May June July Aug Sept Oct Nov Dec TIV(New + Imports) New Used imports

2010 2011 2012 YTD June 2012 YTD June 2013 5,000 2012 2013

4,000

3,000

2,000

37662 1,000 35418 34752 36112 34521 26.71% 25.85%

Jan17.92% Feb March Apr May June July Aug Sept Oct 16.54%Nov 19.23%Dec Market 13.38% Oveview 20082 18307 5,000 2012 2013

7932 8085 6369 4,000 4273 6407 6252 2449 RYMCO Natco Century 3,000 2007(21.28%) 2008(22.40%) 2009(23.26%) 2010(17.64%) 2011(18.56%) 2012 (16.60%) YTD 2013 (13.38%) YTD June 2012 YTD June 2013 2,000 RYMCO Total Market 1,000 26.71% 25.85% Jan Feb March Apr May June July Aug Sept Oct Nov Dec 17.92% 16.54% 19.23% 13.38%

Growth Variation – Year on Year 18010 18307 Country of Origin Share 2012 2013 43.25% 45.12% 13559 12998 (Including Commercial Vehicles) TIV +1.64% 29.31% 26.74% RYMCO20.68% Natco 20.72% Century Cars -4.13% 2991 3734 || In 2013, Japanese-origin brands’ market share percentage 1160 1197 5.68% 1.08% YTD June5.28% 2012 YTD June 2013 SUV +24.84% 300 378 decreased while Korean-origin brands’ market share 2.14% CV +3.18% YTD June 2012 YTD June 2013 increased by almost 2 points reaching 45.12%. YTD June 2012 YTD June 2013 MPV +26.00% 26.71% 25.85% Total Market Cars SUV CV MPV Japan Europe Korea USA China 17.92% 16.54% 19.23% 13.38%

43.25% 45.12% 29.31%5280RYMCO Natco 26.74% Century 20.68%4890 20.72% 1801018307 YTD June 2012 YTD June 2013 TIV – Split per Month 5.68% 1.08% 3103 5.28% 2.14% 2177 2574 2316 (Including Commercial Vehicles) YTD June 2012 YTD June 2013 2239 2503 2600 2535 3131 2890 2961 3637 3433 3561 3646 3181 Japan Europe Korea USA China Total Japan JP excl Nissan Nissan Jan Feb March April May June YTD TIV

YTD June 2012 YTD June 2013 2012 2013 43.25% 45.12% Japanese Segment - 29.31% 26.74% 5280 20.68%4890 20.72% composition 18010 18307 5.28% 5.68% 1.08% 3103 2.14% 2177 2574 2316 || In YTD 2013, Nissan acclaimed almost 50% of the YTD June 2012 YTD June 2013 Japanese Segment. 4810 4733 Japan Europe Korea3520USA China 5,000 3103 2316 2979 TIV Split per month Total Japan JP excl Nissan Nissan 4,000 TIV Kia Nissan Hyundai Seasonality YTD June 2012 YTD June 2013 3,000 YTD June 2012 YTD June 2013

2,000 5280 4890 1,000 18010 18307 3103 Jan Feb March Apr May June July Aug Sept Oct Nov Dec 2177 2574 2316

4810 4733 2012 2013 3103 2979 3520 Total Japan JP excl Nissan 2316 Nissan

Top Players TIV Kia Nissan YTD June Hyundai2012 YTD June 2013

(Including Commercial Vehicles) YTD June 2012 YTD June 2013

Dealer Market Share 26.71% 25.85% 18010 18307 (Including Commercial Vehicles) 17.92% 16.54% 19.23% 13.38% 4810 4733 3103 2316 2979 3520

RYMCO Natco Century TIV Kia Nissan Hyundai

YTD June 2012 YTD June 2013 YTD June 2012 YTD June 2013

|| 11

43.25% 45.12% 29.31% 26.74% 20.68% 20.72%

5.68% 1.08% 5.28% 2.14% YTD June 2012 YTD June 2013

Japan Europe Korea USA China

5280 4890

3103 2177 2574 2316

Total Japan JP excl Nissan Nissan

YTD June 2012 YTD June 2013

18010 18307

4810 4733 3103 2316 2979 3520

TIV Kia Nissan Hyundai

YTD June 2012 YTD June 2013 NISSAN

Festive Campaign MICRA SENTRA

PATHFINDER SUNNY JUKE INFINITI

G25 SEDAN JX KAWASAKI

|| 13 International News

NISSAN SHAREHOLDERS VOTE OVERWHELMINGLY TO RE-ELECT CARLOS GHOSN AND ALL BOARD MEMBERS FOR TWO-YEAR TERMS

|| All company directors received 97 percent or greater All items were approved by the shareholders as affirmative votes presented. || Two company resolutions passed with over 95 percent support each Ghosn offered shareholders a picture of the year ahead. He said that the global automotive industry should sell 81 million vehicles during Nissan’s fiscal year (April 2013 Nissan Motor Co., Ltd. shareholders recently issued to March 2014), an increase of three percent over the last near-unanimous support for the company’s CEO and fiscal year. Additionally, he reiterated the company’s goal board of directors when they overwhelmingly voted to of selling a record 5.3 million new vehicles during the re-elect them for another two-year term and passed all year—a 7.8% year-on-year increase that would bring management proposals. Nissan’s global market share to 6.5 percent.

The 114th Ordinary General Meeting of Shareholders, Ghosn also told shareholders that Nissan’s financial which was held at the National Convention Hall of performance forecast reflects the company’s growth Yokohama, lasted just under two hours. A total of 1,379 expectations for this fiscal year. The company anticipates shareholders attended the meeting. a net income of JPY 420 billion (USD 4.42 billion) for the year ahead, and consequently suggested a dividend for and CEO Carlos Ghosn and COO Toshiyuki fiscal year 2013 of JPY 30 per share. Shiga reviewed the company’s performance during the past fiscal year and the outlook for the year ahead for shareholders. Nissan’s fiscal year 2012 ended on March 31, 2013.

Three items were proposed to the shareholders for approval including the appropriation of retained earnings for the 114th fiscal year, the election of nine (9) directors due to expiration of terms of all directors, and the granting of share appreciation rights (SAR) to the directors.

|| 15 LATEST NEWS

Juke Nismo Shown to the public for the first time at the Geneva As a result of these engineering enhancements, the 2013 NISSAN AT THE 2013 GENEVA MOTOR SHOW Motor Show, the exciting new 370Z Nismo is equipped model year GT-R can reach 100km/h in 2.7 seconds - 0.1 with a modified version of its acclaimed six-cylinder seconds quicker than the 2012 model year car. powerplant that produces more power and torque. The • Innovative Resonance concept points to the future of numerous detail improvements to make life with the New LEAF chassis has also been reworked to deliver an even more Nissan crossover design world’s best-selling even easier. thrilling drive, while a new exhaust system ensures that • Attacking the B-segment, new European the fastest 370Z to date sounds just as exciting as it looks. makes its global debut The debut of the European Note and LEAF confirm • New European-built Nissan LEAF introduces host of Nissan’s powerful and constantly-evolving presence engineering improvements in Europe. Despite challenging economic conditions, • 370Z Nismo makes its world debut to the public Nissan has proved that design, innovation and alongside Juke Nismo affordability are key components for success. In 2012, • European debut for new 2013 model year Nissan GT-R NMUK in Sunderland produced over 500,000 cars (a The Nismo captures the spirit of innovation • New Juke n-tec joins the acclaimed crossover range new record), while production facilities in Russia and and driving excitement that makes Nismo one of the Barcelona are also expanded to meet increased demand. most revered names in both motorsport and gaming. The 2013 Geneva Motor Show marks the start of Total European production has just passed a significant Spearheading Nismo’s introduction to Europe, the Juke another exciting chapter in Nissan’s history. Driven by milestone - 10million vehicles have now been produced. Nismo brings affordable and accessible performance to a passion for delivering future technology today, Nissan Taking Zero Emissions technology to the next level, the crossover market, reinforcing Nissan’s reputation for is showcasing a new generation of innovative European Nissan also celebrates its rich motorsport heritage at the new European built LEAF makes its world debut at innovation in this constantly evolving sector. designed, engineered and built models that will redefine Geneva with the official European launch of the Nismo Geneva. Developed and engineered specifically for the Distinguished by powerful design and race-inspired Juke n-tec standards in their sectors. road car range. Spearheaded by the striking Juke Nismo European market, the new LEAF marks the beginning details, the Juke Nismo is powered by a 1.6-litre 200PS and 370Z Nismo, the performance arm adds a new of an exciting new chapter in Nissan’s history. Fully- DIG-T turbocharged engine that combines sharp The acclaimed Juke range expands once more with the The future of crossover design is another area where dimension to Nissan’s product line-up, offering buyers integrated into Nissan’s European production line-up, performance with affordable running costs. debut of the new n-tec model. With more innovative Nissan looks set to rewrite the rulebook. Having created accessible performance, premium design and advanced built at Nissan’s Sunderland facility, it features new technology and a striking design package, the n-tec the crossover sector with the Qashqai, Murano and Juke, technology borne on the track. technologies that deliver improved real-world battery 2013 GT-R becomes the latest advanced variant of a model that Nissan is revealing a bold vision of what the future holds autonomy and a host of detail enhancements to make 370Z Nismo goes from strength to strength. Technical highlights for the next generation of Nissan crossovers. Inspired life even easier. With sharper performance, improved high-speed include an enhanced Nissan Connect system that by a theme of VIP space travel, the Resonance concept Nissan at the Geneva Motor Show: at a glance As part of its integration, the new LEAF range has been Following in the wheeltracks of the Juke Nismo, the new stability and more responsive handling, the 2013 model incorporates Google’s Send-To-Car-Technology and the presents new ideas and advanced cabin technologies in a significantly expanded to provide buyers with more 370Z Nismo confirms Nissan’s commitment to offering year GT-R sets new standards for high-performance ability to send routes to the car for forward planning. striking and bold package. choice on equipment, colour and price. a broad and comprehensive Nismo road car range for motoring. Inspired and driven by Nissan’s successful The new system also includes complete access to New Nissan Note European buyers. racing programmes, the latest GT-R features numerous Google’s Points of Interest Database and features clearer Leading the European charge are two models that detail improvements, including new injectors for navigation mapping along with a larger 5.8-inch screen. perfectly embody Nissan’s approach to bringing new Resonance Concept accurate fuelling, a new turbo relief valve that delivers technology to the market. The new Note has been improved flexibility, and a revised suspension set-up. completely redesigned to a new brief, and is set to shift into the B-segment with its combination of sharp design, low CO2 emissions and innovative first-in-sector technologies. Sebastian Vettel takes delivery of his own Infiniti FX Vettel Edition

Among the many features Note introduces to the B-segment are Nissan’s advanced and intuitive Around On the eve of his 26th birthday, Infiniti’s Director of comparative test drives as well as participation in View Monitor and a comprehensive network of safety Performance Sebastian Vettel took delivery of his new engineering briefings with Infiniti teams around the systems that combine to form the Nissan Safety Shield. With innovative design, first-in-sector technologies and company car: an Infiniti FX Vettel Edition. world. This included direct driving input into the steering Developed from Nissan’s vision of driving a safer future, an advanced engine range, the new Note is set to shake and braking performance of the all-new Infiniti Q50 Nissan’s bold vision for the future of crossover design these systems redefine the path that technologies come up the B-segment. Built in Europe and engineered to suit The limited edition performance SUV, developed with premium sports saloon. becomes a reality with the European debut of the to market and set Nissan out as leaders in the field of Europe’s roads, the Note brings the distinctive lines of direct input from the triple World Champion innovative Resonance concept. affordable and relevant technology. the acclaimed Invitation concept car to the showroom and number 001 of just 150 made, was delivered to his The Infiniti FX Vettel Edition is on sale across Western Created by Nissan Design America, the Resonance - delivering bold looks, premium class technology and home in Switzerland. Europe, the Middle East and Russia. pushes the boundaries of crossover design, showcasing The new Note isn’t the only European-built model superb practicality. fresh ideas and new technologies that allow drivers making its debut at Geneva. The new LEAF - now The Note also sets new standards for B-segment The FX Vettel Edition is the most powerful model in “I’m proud to now own the Infiniti that I helped design. It to fully exploit the potential of their cars. Featuring fully integrated into Nissan’s European produced line- technology with advanced features such as Nissan’s the Infiniti line-up and made its debut at the 2012 has great performance, responsive handling and fits my an interior inspired by the concept of VIP space travel, up - showcases a raft of technical and engineering innovative Around View Monitor and Nissan Safety Goodwood Festival of Speed, driven up the venue’s daily life perfectly. The FX Vettel Edition is great fun to the Resonance is powered by an equally advanced enhancements. Building on the success of the ground- Shield system. famous hill by Vettel himself. The project marked the drive and I like that it is totally unique, I am sure many hybrid electric drivetrain that combines ultra-efficient breaking original - of which over 50,000 have been The Note makes its European debut at the Geneva Motor start of Sebastian Vettel’s increasing involvement in other Infiniti owners will feel the same way,” said Vettel. performance with low emissions. produced to date - the new LEAF delivers improved Show ahead of its launch across Europe in the autumn. the development of Infiniti road cars which led to the real-world range autonomy, more choice for buyers and appointment of him as the premium brand’s Director of Images of Sebastian Vettel and the Infiniti FX Vettel Performance in April 2013. Edition are now available to download from His role has since included multiple development and www.infiniti-gp.com.

|| 17 LATEST NEWS

In a special ceremony today, Nissan CEO Carlos Ghosn composite processes are consolidated into the same floor company’s performance car and motorsport activities. NISSAN 370Z NISMO SET TO STAR IN THE 2013 GUMBALL 3000 RALLY declared the new headquarters open and explained how space along with the parts warehouse. A new larger Nismo will play an even more prominent role for the showroom allows up to eight vehicles to be displayed, “Nismo will democratize performance and bring new company’s performance car and motorsport activities. while the retail area is now almost twice the size of the excitement to the Nissan portfolio with a broader range • Next Nismo road car makes dynamic debut DeltaWing. The company will be returning to Garage Damon Hill and fashion designer Donna Karan. previous store in the Omori factory. of affordable and innovative performance models • Team from L’Ecurie and INTERSECTION Magazine to 56, the spot reserved for innovative experimental cars, “Nismo will democratize performance and bring new for more markets and more people,” said Mr. Ghosn. drive car in 2014 with an all-new race car incorporating electric Gareth Dunsmore, Nissan in Europe General Manager excitement to the Nissan portfolio with a broader range “This is a great move for Nismo as we can now shift “Whether it’s a small car or a sports car, if it’s wearing • Seven-day, 3,000 mile event route goes through 13 technology. explains: “Gumball is a great fit for the 370Z Nismo: it’s a of affordable and innovative performance models gears to operate more efficiently and expand the brand the Nismo badge it offers something special - quality, countries across Europe road rally which allows thousands of fans to get up close for more markets and more people,” said Mr. Ghosn. globally,” explained Nismo President, Shoichi Miyatani. functionality, and efficiency, with Nismo’s distinctive “Whether it’s a small car or a sports car, if it’s wearing styling, sporty handling and dynamic performance • New Nissan 370Z Nismo features 344PS engine and Previewed in Barcelona in January 2013, the Nissan to their dream cars. Making exciting cars accessible is at the Nismo badge it offers something special - quality, “Nismo is a key element in Nissan’s future global road car capabilities.” bespoke Nismo chassis 370Z Nismo made its debut at the Geneva Motor Show the heart of the Nissan brand, and with our innovative functionality, and efficiency, with Nismo’s distinctive and motorsports strategy and we will quickly establish • Over one million fans expected to spectate along the in March and is set to hit showrooms later this year. Nismo.tv platform on Youtube our customers will be able styling, sporty handling and dynamic performance it as Nissan’s exclusive performance brand,” added Mr. The first new Nissan road car to get the Nismo treatment, route Powered by a modified 344PS six-cylinder engine, the to keep up to date with its progress, so we can’t wait to capabilities.” Miyatani. “This is the first time that all of our team the Juke Nismo, is already on sale in Europe and Japan Nissan 370Z Nismo features a bespoke chassis tuned take part in this historic parade.” has been located together, and the entire facility will and launches in the U.S. in the second quarter of this It’s the kind of road trip that performance car enthusiasts to deliver a sharper and even more engaging driving The first new Nissan road car to get the Nismo treatment, become a hothouse of passion and performance.” year. dream of: A week-long, 3,000 mile (5,000km) driving experience. Capable of accelerating from 0-100kp/h in Kicking off in Copenhagen on the 18th May the rally will the Juke Nismo, is already on sale in Europe and Japan adventure through 13 countries in one of the most hotly- just 5.2 seconds, the new Z follows in the tracks of the run until May 25th, concluding in Monaco at the Formula and launches in the U.S. in the second quarter of this A new version of the 370Z Nismo for European markets anticipated new cars of 2013. first Nismo model to arrive in Europe, the Juke Nismo. 1 Grand Prix De Monaco 2013. year. The Nismo spirit is the next Nismo road car, which made its world debut earlier this month and builds on the platform of Nissan’s Nissan is teaming up with French publishing house Set to be driven by Gumball 3000 regulars Patrice A new version of the 370Z Nismo for European markets At the heart of each new Nismo road car will be most popular and accessible sports car. L’Ecurie and INTERSECTION Magazine to participate Meignan and Jeremy ‘Jey’ Taltaud, the Nissan 370Z Nismo is the next Nismo road car, which made its world debut a consistent DNA focused on delivering quality, earlier this month and builds on the platform of Nissan’s functionality, and efficiency in every day driving with Nissan is promising a rapid pace of introduction of even in the 2013 Gumball 3000 Rally - a non-competitive, features a special camouflage livery designed specifically most popular and accessible sports car. Nismo’s distinctive styling, sporty handling and dynamic more Nismo models, at least one model every year pan-European parade of the world’s most exciting and for the event. Both are contributors to INTERSECTION performance capabilities. during the Nissan Power88 period, encompassing the desirable cars - starting in Copenhagen on May 18th 2013. Magazine and will be reporting on the rally via all major Nissan is promising a rapid pace of introduction of even breadth of the Nissan road car range. This will include social media channels. In addition, fans can follow the more Nismo models, at least one model every year Nissan’s new range of Nismo performance road cars will the flagship of Nissan’s performance and technology, the The entry will be giving the millions of spectators action on Nismo.tv where a daily video post containing during the Nissan Power88 period, encompassing the be built on the same production lines as their standard GT-R. expected to line the route a first glimpse of the exciting highlights of the previous day’s action will be available. breadth of the Nissan road car range. This will include counterparts, which combined with inspiration taken new Nissan 370Z Nismo in action. Gumball has a great the flagship of Nissan’s performance and technology, the from decades of racing and tuning expertise means that “It would be unthinkable for us to develop a range of heritage, providing a great platform to bring Nismo’s The Gumball 3000 has become a major draw for GT-R. the Nismo brand ensures fully integrated performance Nismo road cars without including the GT-R,” said Mr. digital age performance to the streets of Europe. performance car enthusiasts from all over the world since enhancements. Ghosn. “The standard road car is a global supercar and the first event was held in 1999. Named after the 1976 “It would be unthinkable for us to develop a range of the GT-R’s performance on track reflects the passion The team has been entered as car 56, a number that has cult film starring Michael Sarrazin, the Gumball 3000 Nismo road cars without including the GT-R,” said Mr. Every modification Nismo makes to a road car will and talents of the Nismo team. The GT-R Nismo will be great significance for Nissan which occupied ‘Garage Rally has attracted a host of celebrity entrants over the Ghosn. “The standard road car is a global supercar and be redeveloped Global Headquarters in Yokohama special and I can’t wait to drive it.” the GT-R’s performance on track reflects the passion heralds new era for Nismo. 56’ at the Le Mans 24hr race in 2012 with the Nissan years, including musician Jay Kay, Former F1 champion and talents of the Nismo team. The GT-R Nismo will be Nismo to create a range of affordable performance special and I can’t wait to drive it.” Nissan models from small cars to flagship sports cars New home for Nismo Nissan has invested in an entirely new facility for Nismo’s Nissan Motor Co., Ltd. today kicked off a new era operations, redeveloping a former production site to NISSAN LAUNCHES NEW ERA FOR NISMO New home for Nismo for Nismo, confirming it as Nissan’s exclusive global give it the resources for expanding beyond motorsport Nissan has invested in an entirely new facility for Nismo’s performance road car and motorsport brand and engineering to encompass performance road car AS GLOBAL PERFORMANCE ROAD CAR AND MOTORSPORT BRAND operations, redeveloping a former production site to officially opening the new Nismo global headquarters development alongside Nissan. give it the resources for expanding beyond motorsport and development center in Yokohama, Japan. engineering to encompass performance road car The new headquarters facility allows the Nismo team • Redeveloped Global Headquarters in Yokohama officially opening the new Nismo global headquarters development alongside Nissan. Nismo is already well-known to motorsports and to be co-located in one place, bringing together the heralds new era for Nismo and development center in Yokohama, Japan. performance car enthusiasts in Japan and to millions functional areas for Nismo’s key activities and technical The new headquarters facility allows the Nismo team of global gaming enthusiasts. Now, Nismo is poised and competition expertise under one roof. • Nismo to create a range of affordable performance Nismo is already well-known to motorsports and to be co-located in one place, bringing together the for accelerated global impact, enhancing Nissan’s Nissan models from small cars to flagship sports cars performance car enthusiasts in Japan and to millions functional areas for Nismo’s key activities and technical reputation for innovation and excitement with a new The 180-strong team is now located inside Nissan’s of global gaming enthusiasts. Now, Nismo is poised and competition expertise under one roof. line-up of sporty Nissan road cars. Powertrain Engineering complex. The workshop, Nissan Motor Co., Ltd. today kicked off a new era for accelerated global impact, enhancing Nissan’s engine shop, rooms for fabrication, grinding and carbon for Nismo, confirming it as Nissan’s exclusive global reputation for innovation and excitement with a new The 180-strong team is now located inside Nissan’s In a special ceremony today, Nissan CEO Carlos Ghosn composite processes are consolidated into the same floor performance road car and motorsport brand and line-up of sporty Nissan road cars. Powertrain Engineering complex. The workshop, declared the new headquarters open and explained how space along with the parts warehouse. A new larger engine shop, rooms for fabrication, grinding and carbon Nismo will play an even more prominent role for the showroom allows up to eight vehicles to be displayed,

|| 19 LATEST NEWS

while the retail area is now almost twice the size of the Nissan’s philosophy of innovation that excites. of the Nismo legend by working with game creators to previous store in the Omori factory. create both real and virtual stars and expose a whole Usain Bolt golden again with unique Nissan GT-R generation to the potential for tuning and winning in Nissan gives an exclusive gold-painted GT-R to the “world’s fastest man,” Usain Bolt “This is a great move for Nismo as we can now shift Connecting the virtual with the real these cars. Last year alone, over 500 million virtual miles gears to operate more efficiently and expand the brand Nismo is known around the world by millions through were driven in Nissan vehicles on ®5 for globally,” explained Nismo President, Shoichi Miyatani. the virtual world of driving simulation games. In fact, PlayStation®3. the first opportunity to drive a Nissan Juke Nismo was • Presentation ceremony held in Bolt’s home went to the Usain Bolt Foundation. “Nismo is a key element in Nissan’s future global road car provided virtually through Gameloft’s Asphalt 7: Heat. Now, as Nismo accelerates to become a global country of Jamaica and motorsports strategy and we will quickly establish performance car brand specializing in delivering The special Gold GT-R that Nissan presented to Bolt is The handover event took place on May 5, 2013, at Bolt’s home it as Nissan’s exclusive performance brand,” added Mr. Now, at the same time as Nismo is moving from race affordable, exciting and innovative performance Nissan has delivered a special GT-R, bathed in based on the 2013 model year Nissan GT-R*. It has training facility in Jamaica that overlooks the mountains Miyatani. “This is the first time that all of our team track to road, it is also moving from the virtual world versions of Nissan cars, the lessons learned from almost exclusive gold paint, to Olympic gold medalist been customized to suit Bolt’s driving style, based on of his home country. Jose Román, vice president of Nissan has been located together, and the entire facility will to the real world as, for the first time in many markets half a century of racing can be applied consistently Usain Bolt in appreciation for his contributions as a the data Nissan engineers recorded during his test Latin America and the Caribbean, who attended on behalf become a hothouse of passion and performance.” around the world, a range of affordable Nismo-badged to give drivers a surprising and rewarding ownership Nissan brand ambassador for GT-R. Bolt, known as drive of the GT-R line-up when he visited the company of Nissan, handed over the keys to the Gold GT-R to Bolt. Bolt cars will be available from Nissan dealers. experience. “the world’s fastest man,” has been promoting the headquarters in October 2012. The uniquely gold- then become the owner of one of only two Gold GT-Rs in

company’s brand awareness in association with the painted Nissan GT-R features a flamboyant white existence, the other belonging to the charity auction winner The Nismo spirit “For many would-be Nismo customers, the only way Nismo Expands Role in Motorsport Nissan Global Brand Campaign, which kicked off in interior, BOSE® audio system and 10-spoke RAYS® who will take delivery of his special car before the summer to experience a Nismo performance road car has been Nismo’s new charter will also impact Nissan’s future April 2012 and has been running in markets around aluminum-alloy forged wheels. These specially- of 2013. At the heart of each new Nismo road car will be through a game like Sony’s Gran Turismo® series,” said motorsport activities, where it is expected to boldly the world ever since. fitted, hyper-titanium color-coated wheels add extra a consistent DNA focused on delivering quality, Simon Sproule, Nissan’s corporate vice president for enhance Nissan’s reputation for excitement and flair to an already bold exterior that is highlighted functionality, and efficiency in every day driving with Marketing and Communications. “Now we can bring innovation. It was love at first sight for Bolt, already a GT-R by an exclusive “Spec Bolt” emblem. The visual specs Nismo’s distinctive styling, sporty handling and dynamic them into the family of Nissan owners with an exciting, owner, when the one-of-a-kind “Bolt Gold” GT-R was of the car, including exterior color, interior color and performance capabilities. real Nismo car created by a dedicated and experienced Nismo is taking on global responsibility for managing unveiled as the top prize in an online global charity wheels, were selected by Bolt himself. team that is fully linked to the digital world and well Nissan’s motorsport program which includes top level auction held in late 2012. The proceeds of the auction Nissan’s new range of Nismo performance road cars will aware of what these new customers are looking for in a competition in every region of the world. be built on the same production lines as their standard performance road car.” counterparts, which combined with inspiration taken “Nissan’s continued commitment to a variety of from decades of racing and tuning expertise means that motorsports programs around the world from the Altima the Nismo brand ensures fully integrated performance Performance for the road and track in the Australian V8 Supercars to Super GT in Japan, but enhancements. The spirit and inspiration for Nismo started with a group we also intend to surprise people by exploring advanced of maverick Nissan engineers almost fifty years ago. In forms of motorsport,” explained Mr. Miyatani. “Our Every modification Nismo makes to a road car will be their efforts to boost car sales through racing success, experience a spirit of pushing the boundaries even functional and targeted to improve on-road performance they shoehorned a powerful engine into an ordinary further helps us to raise awareness of Nismo around and presence. Nissan saloon to create the first of a legendary line of the world, but more importantly it means we can sporty road cars with the 2000GT. transfer the lessons we learn into tangible benefits for The spirit of Nismo relies on its proud motorsport our customers, whether for Nismo road cars, race cars or heritage and a maverick engineering philosophy. What came next was a run of highly successful tuning parts.” This spirit will be reflected in every new Nismo model competition and performance road cars in Japan, with efficient performance, accessible and advanced culminating in the birth of Nismo itself in 1984. technology, and bold, smart design, all of which embody With the digital generation, Nissan realized the power

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THE NEW NISSAN LEAF ARRIVES IN GENEVA REGIONAL The latest news straight from the Nissan stand of the by the only visual change to the car: a subtly revised front charging port has been reworked to improve usability 2013 Geneva Motor Show on set up day, where the new grille helps reduce the aerodynamic drag coefficient Cd and security and its release mechanism now uses an Note and LEAF are taking centre stage. figure from an already impressive 0.29 to 0.28. The new electric switch. Additionally, the charge cable now NEWS LEAF’s driving range is certified at 199km under the New features an electro-mechanical locking mechanism that With a staggering 50,000 examples sold, the LEAF is European Driving Cycle (NEDC), which is an increase from removes the requirement to lock the cable to the car the world’s best-selling electric vehicle - but Nissan isn’t 175km in the previous model. manually. a company to rest on its laurels and the new LEAF has benefited from a raft of changes including an improved By moving the charger from the rear of the LEAF to under Other detail enhancements include a new i-Key that also range of 199km and cut-in-half charging time* that will the bonnet, it has been possible to increase the luggage controls the charging port cover and cable lock. Nissan Middle East appoints Samir Cherfan as its new Managing Director only boost its popularity. area by as much as 40 litres... or to put that another way, These significant updates are incorporated as part of a about the size of a typical airplane ‘carry-on’ suitcase. major range expansion that sees LEAF adopt the familiar Making its debut in Geneva, the new LEAF will be Overall boot capacity has increased to a massive 370 Nissan three-tier trim line-up of Visia, Acenta and Tekna produced at Nissan’s Sunderland factory in the UK. Built litres. to broaden its appeal still further. The Visia version offers in Europe and re-engineered for European buyers, it has a lower price entry point while Tekna models feature received more than 100 updates, many as a result of Another area where Nissan has made everyday life even even more standard equipment than the original model. Nissan has today announced the appointment of Samir Cherfan, Managing Director, Nissan Middle direct feedback from loyal customers. It all adds up to a easier is in the charging port area at the front of the Samir Cherfan to the role of Managing Director, East, biography car that will spread the electric word even wider. car. Thanks to the introduction of a new LED inspection *Charging time is reduced to four hours from eight hours Nissan Middle East, effective immediately. In his new Samir joined Nissan Middle East in 2012. An role, Samir Cherfan will have overall responsibility engineering graduate, he joined in 1992 light, drivers no longer have to rely on street lighting when the optional 6.6kw charger is fitted for both Nissan and Infiniti brands in the Middle East and progressed in the initial 11 years of his career New LEAF’s real-world driving range has been improved to connect their cars to an electric source at night. The region. with varied management positions linked with development, purchasing and manufacturing. Samir’s new appointment follows a year as Director, Sales & Marketing Nissan Middle East and well over A further seven years were spent in vehicle programs 20 years of Renault-Nissan Alliance experience where he was given the important role of Program spanning engineering and commercial roles. His Director for mid-range segment for international extensive resumé and knowledge of the Middle East markets. automotive market is complimented by fluency in , French and English. At the same time, Samir was selected to the strategic role of a Cross-Functional Team (CFT) Pilot, leading a Samir, 45, commented: “It is a privilege to be successful two year project for fixed cost reduction. appointed to this position and I pay tribute to my He reported to the Renault Chief Executive Officer and predecessors who have made Nissan one of the Chief Operating Officer. leading automotive brands in the region with a proud heritage and reputation for quality, reliability and In 2010, Samir moved to the front line role of durability. Our innovative and exciting model range, Managing Director - Renault Retail Group in , the ever strengthening brand momentum and excellent position from which he joins Nissan Middle East. retail network puts Nissan in a strong position to reach new levels of success. Samir is a keen sports enthusiast and likes to explore new cultures globally. He describes himself as a “I look forward to facing the challenge of leading leader who is a coach to his team and sets them on such a strong brand in a market which is of great the path to success. significance to Nissan’s global growth strategy. On a personal note, it is also particularly pleasing for me to lead Nissan in a market in which I have such a strong cultural link.”

Samir succeeds Atsuo Kosaka who held the Managing Director position for over four years. Kosaka-san will return to Japan to undertake a new role with Nissan Motors Limited.

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Father of Nissan GT-R launches hardcore Track Pack Edition in the Middle East

GT-R Track Pack Edition of Nissan’s breath-taking supercar developed for even more demanding high- performance driving unveiled by Kazutochi Mizuno in Dubai

• Nissan GT-R Track Pack: focused on performance at Nissan Middle East’s success basis for positive the circuit FY2013 forecast • Suspension package codeveloped by Nissan, Bilstein and NordRing Corp • Enhanced brake cooling package || Demand for Nissan models outpaces market to immediate implementation of counter measures but, which heighten the quality of our customers’ holistic • New front spoiler with carbon air duct performance inevitably, this did constrain supply to the market. experience,” said Samir. “The Middle East represents a • ‘Magic-cloth’ seat covering for extra grip || Growth in Nissan sales brings increased market share “In FY2012 these headwinds passed and, in combination very important and strategic market for Nissan and we • Rear seat removed, overall weight reduced by up to || Record year for numerous models with positive economic conditions across the Middle will continue our drive to exceed customer expectations. 14kgs || Brand strengthening in FY2012 supported sales gains East, led to higher growth in the automotive market. The positive figures of FY2012 also reflect the strong • Optional titanium exhaust silencer and carbon || Nissan predicting positive growth FY2013 in the region While we forecast a continued expansion in FY2013, gains we have made in expanding consumer confidence rear spoiler package with total sales again rising, the rate will be linked to in our brand.” • Fully road legal Nissan Middle East has announced a 26.2% rise in sales organic growth levels,” Samir concluded. • Standard GT-R warranty and servicing requirements for the 2012 financial year (FY2012) ending 31 March To support Power 88, Nissan launched its first global (except optional exhaust) 2013. Nissan will enjoy full years of sale of the new models brand campaign in FY2012, supported in the Middle • Spec-V Rays alloy wheels Developed by Nissan in collaboration with Bilstein and covers the face of both seats and ‘sticks’ to the clothes introduced in FY2012, which are expected to play a East with a multi-million dollar campaign in Dubai • Bespoke ‘Track Pack’ interior badge NordRing Corp, the tuning company owned by Toshio worn by the driver and passenger to hold them in place The result, which outperformed the overall market trend major part in increasing market share. Its leadership in International Airport. With artwork strategically placed Suzuki, the Track Pack suspension setup transforms the under track driving conditions. Mizuno-san first used the by 1.1%, follows a year of award-winning brand building the B/C segment was reinforced with the introduction at over 70 chosen locations across the airport, the The most intense, single-minded and driven version GT-R into a stiffly sprung supercar ready for the racetrack. material when coaching Group C sports car racers in Japan activities during which five new exciting and innovative of an all-new name to arguably the most competitive Nissan brand message will be delivered to all of the 64 of Nissan’s awesome GT-R supercar is now available in With virtually all compliance dialed out of the suspension, and reckoned it instantly helped lap-times. models were launched. Nissan Middle East achieved of segments, the Nissan Sentra small-sedan. In the first million travelers passing through each year. . Fittingly showrooms. the GT-R corners as flat as a race car and allows the 14.4%* market share, up 0.1% on FY2011. 50 days of its availability, nearly 1,500 Sentras were sold, for the Middle East’s most visible brand campaign, nitrogen-filled 20-inch Dunlop SP MAXX GT600 DSST But although the GT-R Track Pack has been created to lap reinforcing Nissan’s position as segment leader. it also achieved a Guinness World Record with the The GT-R Track Pack has been developed to deliver CTT run-flat tyres to maintain optimum contact with the circuits such as the Nürburgring as quickly as possible, the The performance has led Nissan to predict positive accompanying production of the world’s largest indoor the ultimate in performance: it’s lighter, faster and track at all times thus providing maximum grip under all car remains fully road legal. To allow customers to enjoy growth 2013 in the Middle East during which it is Nissan will now use the strong initial response from illuminated advertising sign - over 174 square meters. boasts a track-tuned chassis with enhanced braking conditions. the GT-R on road and track, the dampers can be adjusted forecasting a minimum 11.1% rise in sales against the region’s car buyers as a platform on which to build performance. The result is the most focused GT-R yet, to a softer setting at the flick of a switch ensuring the GT-R expected market growth of 5%*. By the close of FY2013, towards an ambitious target of 25,000 Sentra sales per Additional innovative marketing campaigns such as this the ultimate track day star. Other track-focused features include the unique six-spoke Track Pack can be used every day. Nissan Middle East expects a market share across the year in the GCC region. made Nissan Middle East the most awarded automotive lightweight RAYS alloy wheels, which are finished in a region to be 15.2%. manufacture in FY2012. Nissan led the automotive With input from GT-R development driver - and special black quartz chrome colour, and additional brake Not only that, but it enjoys the same warranty cover as the Sales of another of Nissan’s B/C segment nameplates, manufacturers at the GEMAS Effies, MENA Cristals and former Grand Prix and Le Mans racer - Toshio Suzuki, cooling ducts and air guides which help reduce brake standard car and requires the same regular maintenance, “Nissan’s strategy in the Middle East is based on the Nissan Sunny (launched late in FY2011), also produced the Dubai Lynx Festival of Creativity. changes to the GT-R’s four-wheel drive chassis include temperatures by around 50 degrees during track use. unless the option pack is specified. global strategy, ‘Nissan Power 88’, a wide-ranging six year encouraging results in FY2012. Sales jumped a uprated springs and adjustable shock absorbers business plan announced in FY2011 that will accelerate remarkable 50% during the first three quarters compared With a proud racing heritage, Nissan Middle East also specially created for the car. Cooling air is directed onto the front brakes via a special This pack - the only option available on the GT-R Track the company’s growth,” said Samir Cherfan, Managing with the same period in 2011 resulting in an impressive escalated its motorsport activity in FY2012. In October duct on the carbon front splitter while air guides behind Pack - comprises a distinctive boot-mounted carbon rear Director Nissan Middle East. “Based on Power 88, Nissan 18,000 units sold. Sunny’s year was crowned when it was 2012 Nissan introduced the unique and highly successful Speaking at the Dubai Autodrome, Kazutochi Mizuno, the back wheels direct cooling air onto the rear discs. The spoiler and an exhaust silencer made from titanium. The is aggressively renewing its product line-up in the region voted ‘Best small sedan’ by Wheels magazine, one of the GT Academy to the region, prompting thousands of Chief Vehicle Engineer, known as the ‘Godfather hugely powerful Brembo braking system, which features latter not only saves yet more weight, but also delivers and heavily investing in powerful - sometimes record- Middle East’s most respected automotive titles. entrants to compete to fulfill their dreams of turning of GT-R’, said: “The GT-R is rightly recognized as a drilled discs and opposed monoblock calipers, remains superb performance at high temperatures. The titanium breaking - brand initiatives. In financial year 2012, ‘virtual to reality’ and transforming computer console remarkable car. It has re-written the supercar rule otherwise standard. exhaust, however, does require special maintenance Nissan launched a new model almost every two months Nissan Patrol, the iconic Hero of All Terrain and one of gaming skills into a career as a professional racing driver. book, promising exceptional performance in a car that before and after track use. in the Middle East, all of which were enthusiastically the region’s most popular vehicles, witnessed its most Its support of the region’s most iconic race, the Abu can be driven skillfully by just about anybody in just The interior has also come in for the Track Pack treatment, welcomed by car buyers. successful year in the Gulf since launch with a staggering Dhabi Desert Challenge, also reached new heights with about any road condition. most noticeably with the removal of the rear seats. Along The GT-R Track Pack also benefits from upgrades recently 66% increase in sales – far outstripping the segment the sponsorship of Yahya and Mansoor Belhelei. with the lighter RAYS alloy wheels, the lack of back seats introduced on the MY2013 GT-R. Changes to the hand- “These new models played their part in our strong average increase of 24%. In total more than 14,000 units “GT-R Track Pack, however, is aimed at drivers who means the GT-R Track Pack weighs in some 14kg lighter built 3.8-litre twin turbo V6 have seen power rise to 550 performance this year but there were also powerful were sold across the region cementing its authority in “FY2012 was a good year for Nissan Middle East - sales want that extra edge, a car that’s been fine tuned for than the GT-R Premium model. PS at 6,400 rpm and maximum torque rise to 64.5kg-m market forces driving growth. Most significant of those the SUV segment with a market share of 22%. grew, market share was gained and brand power the ultimate race track performance, yet which can (632Nm), which is available between 3,200 to 5,800 rpm. was the removal of the supply constraints experienced in increased. We expect not just to maintain, but to build still be used on the open road. GT-R Track Pack is a The part-leather front race seats, meanwhile, have a When using the standard R-Start mode, standing start FY2011, caused by natural disasters negatively impacting “The desirability of Nissan cars has never been so on this momentum in FY2013, and outperform the serious, hardcore machine.” special covering for extra grip under hard cornering. performance is breathtaking with 0-100 km/h taking just production of Japanese automotive manufacturers. high, and this is supported by our intensive network growth of the Middle East’s automotive market,” Samir Affectionately known as ‘magic cloth’ by Kazutoshi 2.7 seconds under ideal track conditions. Nissan recovered more rapidly than its competitors due of presales and aftersales functions across the region, concluded. Mizuno, the creator of the GT-R, the high friction fabric

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Changes to the shock absorbers and springs aside, the The six-speed auto dual clutch transmission has manufacturer’s recommended retail price of AED509,000 chassis retains the standard GT-R double wishbone improved shift feel and is quieter in use. Gear shifts can (Dubai, UAE) USD138,692; GT-R Black edition is New Nissan Sentra makes a powerful first impression front/multi-link rear suspension with Nissan’s ATTESA either be made by the conventional centrally mounted AED455,000 (Dubai, UAE) USD123,978 (prices may vary Nissan introduces new Nissan Sentra to the Middle East to defy four-wheel drive chassis. lever or by magnesium paddles mounted behind the across the Middle East owing to regional variances in steering wheel. duties and transportation costs). expectations of compact sedans The system features a rear mounted independent transaxle which packages the transmission, transfer Despite its focused performance, GT-R Track Pack retains About GT-R case and limited slip rear differential in one compact a number of creature comforts. These include eight-way Considered to be one of the greatest series of road cars, Nissan in the Middle East today unveiled the Nissan || Over-delivering on the basics due to 10% reduction all models benefit from the standard fitment of soft assembly independently mounted on rubber bushes. power control for the driver’s seat, a 30GB hard drive HDD the first GT-Rs were produced in 1969 (codenamed Sentra – the new name in premium compact sedans. on maintenance cost and class-leading fuel economy interior trims, and a wide range of safety equipment Moving the transmission to the rear in this way gives the Music Box sound system, satellite navigation and rear- KPGC10) and soon became the flagship of Nissan of 6.2l/100km* and 6.7l/100km* for 1.6-litre and including dual , ABS (anti-lock Braking System), GT-R a superb weight balance. view camera. performance as the Skyline GT-R. It remained as part of Over 100 VIPs, media and invited guests were wowed 1.8-litre respectively. EBD (Electronic Brake-force Distribution), and BA (Brake the Skyline family for the KPGC110, R32, R33 and R34 by the holographic display highlighting Nissan Sentra’s Assist). It uses twin driveshafts, one of which - made from a And, of course, it has the GT-R’s 7-inch LCD multi- derivations, becoming known simply as Nissan GT-R in innovative and exciting features in Downtown Dubai, || Efficient 1.6 and 1.8-litre engines and carbon composite - takes the drive from the engine to function central display, developed in conjunction with 2007. Since then, it has received regular enhancements UAE. Many of Sentra’s technologies have never been seen next-generation Xtronic CVT® delivering optimal Over-delivering on the basics the transaxle while the other transfers drive forwards Inc, designer of the Gran Turismo with Mizuno-san declaring in 2012 it had become the car in cars of this class before, reflecting its aspirational and performance The Nissan Sentra is a robust mainstream sedan that over from the transaxle to the front wheels. The four-wheel series for Sony PlayStation. This gives the driver access he always hoped the GT-R to be. While many consider upscale compact sedan positioning. delivers on fundamental driving performance, perfected drive system continually adjusts torque between to a wide range of vehicle telemetry including lateral it to be near motoring perfection, Nissan has made a || Seamless connectivity including Bluetooth® and over thirteen generations and five decades of quality front and rear based on dynamic demands and road and transverse g-forces, accelerator opening and commitment to further enhance and refine its unique “The promise of Nissan Sentra is to allow a broad but satellite navigation and reliability. The Sentra features refined engines and conditions; in normal conditions 100 per cent of torque steering angle as well as mechanical data including oil supercar. discerning car buying audience to ‘shine brighter’,” next-generation CVT transmission resulting in improved is directed to the rear axle, with up to 50 per cent of temperature and pressure and turbo boost. said Atsuo Kosaka, Managing Director, Nissan Middle “Nissan Sentra’s unique combination of features offers a fuel efficiency. torque fed to the front wheels to improve traction East. “Nissan Sentra’s seductive design, unexpected driving experience associated with larger cars, creating when necessary - in slippery conditions and to improve 2013 Nissan GT-R Track Pack edition goes on sale spaciousness, class-defying features and ability to over- an ‘aesthetic of driving’ which comes to this segment cornering performance. across the Middle East from March2013 onwards at a deliver on the basics move the game on significantly for for the first time,” said Kosaka-san. “Nissan Sentra, the compact sedans. We’re confident the new Nissan Sentra new name in premium compact sedans, is a high-value will strengthen Nissan’s position as market leader in choice.” what is a fiercely competitive segment.” Seductive design 2013 Nissan Altima Earns “Top Safety Pick Plus” from IIHS Sentra is Nissan’s newest model in the 1.6-litre to 1.8-litre The new Nissan Sentra places great emphasis on exterior compact sedan segment offering the spaciousness and and interior design quality with ‘class-above style’ when comfort of cars usually found in the segment above. compared with competitive vehicles in the compact Positioned to give an accessible premium experience, sedan segment. Externally, its well-balanced exterior the Nissan Sentra will appeal to the aspirational, smart proportions with characteristic lines and sculpted and savvy compact sedan buyer. panels convey a ‘professional’ persona, a feel which is carried into the interior. Comfortable seats, high quality || Launch of Nissan Sentra continues Nissan’s product materials and modern cabin design combined with onslaught as the fifth all-new vehicle introduced in a abundant technology and features, are immediately 12-month period striking as the driver or passenger enters the car. || Nissan Sentra is the all-new nameplate in the Middle East’s compact sedan segment. It is however the Unexpected spaciousness 13th generation Nissan sedan in its model line Nissan Sentra’s lightweight body surrounds an interior globally offering class-leading roominess. All passengers can spread out comfortably whether in the front or in the || Available across the Middle East from end of rear which boasts legroom to match models in the January 2013 higher mid-size sedan segment. Luggage is equally well The 2013 Nissan Altima added another award to its trophy “Earning this top safety award proves Nissan’s success and Tethers for Children), zone body construction accommodated thanks to Sentra’s 510-litre boot – again, case with the Insurance Institute for Highway Safety (IIHS) in this segment. The Altima 2013 is innovatively with front and rear crumple zones and Tire Pressure || Seductive design with high-end details such as LED much bigger than models in its class and matching those “Top Safety Pick Plus” designation, which recognizes passenger designed and is engineered with top safety features Monitoring System with Easy Fill Tire Alert, which accented headlamps and taillamps and upscale in the mid-size sedan segment. vehicles for excellent performance in five passenger safety tests. such as the Safety Shield technologies”. Samir sounds the car horn to notify a person filling a tire interior craftsmanship Cherfan, Sales & Marketing Director, Nissan Middle with air when the recommended tire pressure has Class-defying features Starting with 2013 models, IIHS introduced more stringent East said. been reached. || Unexpected spaciousness including class-leading legroom and boot space Nissan Sentra focuses on class-above design standards criteria and requirements to include the “Top Safety Pick” front, inside and out. Automatic dual-zone climate control side, rollover and rear crash tests, as well as the newly added The Nissan Altima comes equipped with a variety Available features include next-generation Safety system with rear passenger air vents, navigation system, small overlap frontal test. The Altima scored well for each of of standard safety features, including the Nissan Shield technologies, including Blind Spot Warning, || Class-above convenience including dual zone climate control, intelligent key and rear view camera rearview camera, intelligent key & Push engine start, these tests, adding the “Top Safety Pick Plus” award to the five- Advanced Air Bag System, driver and front-passenger Lane Departure Warning and Moving Object and leather seats on selected models are just some of star safety rating it received in September from the National seat-mounted side-impact supplemental air bags, Detection systems using an innovative single rear the features Sentra introduces to the segment. However, Highway Traffic Safety Administration’s New Car Assessment roof-mounted curtain side-impact supplemental camera. Program. air bags, Vehicle Dynamic Control, 3-point ALR/ELR seat belt system, LATCH System (Lower Anchors

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to shine. All eight who have reached the final should be New Nissan Sentra defies sales expectations in compact sedan segment proud of what they have achieved, and we look forward to supporting the winner in their bid to secure a career in motorsport.” New Nissan Sentra reinforces Nissan’s C-segment lead highest quality, cars that people are buying in ever- in Middle East increasing numbers.” Just eight out of thousands of entrants attracted by the dream of converting their gaming console talents The popularity of the new Sentra among Middle into real world racing skills made it to the final. The East customers has strengthened Nissan’s position as “Nissan has a proven record of success in this segment competition opened in November 2012 as entrants were market leader in the highly competitive C segment. with Sentra being its 13th generation sedan,” offered the opportunity to record their best time using a continued Samir. “This high-value choice features || Nissan Sentra is the all-new nameplate in the Middle specially designed stage of Gran Turismo at ‘live events’ Impressively, in the first 50 days of sales, nearly 1,500 unexpected spaciousness and many technologies East’s compact sedan segment but the 13th or via online channels. From here, the fastest 23 from Nissan Sentras have been sold, underlining the appeal not seen before in cars of this class, along with an generation Nissan sedan in its model line globally eight countries were invited to Dubai, a round which also of the compact sedan which offers spaciousness and ability to over-deliver on the basics. These qualities made GT Academy history worldwide as it witnessed the || Seductive design with high-end details such as LED comfort usually found in the segment above, as well have immediately found favor with Middle Eastern participation of the first female regional finalist. accented headlamps and tail lamps and upscale as spirited 1.6-litre or 1.8-litre engines. customers looking for an aspirational and upscale interior craftsmanship compact sedan.” After two grueling days of assessment, eight were The C-segment is the largest single car category in the || Unexpected spaciousness including class-leading chosen for the final round at ‘International Race Camp’, Middle East with 24 different models currently vying “I recently purchased a brand new Nissan Sentra and legroom and boot space Silverstone, UK - the home of motorsport. • Entrants over the age of 21 years enough onto Race Camp to compete against the best for the top spot, held by the Nissan Sentra. was extremely happy. The all new Sentra is a class • Entrants resident in Bahrain, the Kingdom of Saudi gamers to see who can make the jump from Virtual to Now viewers across the Middle East have the opportunity Arabia, Kuwait, Lebanon, , Qatar or the United Reality. apart,” said Mr. Rohan Kumar, a proud owner. “Expect || Class-above convenience including dual zone climate control, intelligent key and rear view camera to share in this experience, join in the spirit of the Arab Emirates Nissan will now use the strong initial response from more and pay less. The Nissan Sentra has so much competition and get to know the winner as five hour- • GT Academy is aimed at amateur entrants and as Previous winners of GT Academy are now regular racing the region’s car buyers as a platform on which to build space and is comfortable. I am also connected with all || Over-delivering on the basics due to 10% reduction long episodes are to be shown at the following times: such participants may not have had previously held a drivers. In 2012 Lucas Ordoñez (Spain, winner in 2008) towards an ambitious sales target of 25,000 Sentra the technologies like Navigation and Bluetooth that on maintenance cost and class-leading fuel economy national level motor racing licence for any more than contested the European Le Mans Series and Le Mans sales per year in the GCC region in the next three years. the car offers,” he concluded. of 6.2l/100km* and 6.7l/100km* for 1.6-litre and Five episodes of GT Academy Middle East will run one year 24 Hours in the Nissan-powered 1.8-litre respectively. on MBC Action starting from May 19th, every LMP2 car; (, winner in 2010) “Nissan Sentra was launched with the clear intent Mr. Scott Dylan another Sentra buyer added: “I Sunday for five weeks GT Academy background contested the FIA World Endurance Championship and to reinforce our strong leadership position in the commute every day from Sharjah to Jabal Ali and am || Efficient 1.6 and 1.8-litre engines and Arabia Standard Time Le Mans 24 Hours in the Signatech Nissan LMP2 car; Jann C segment and the start of sales is living up to our quite impressed with my Sentra’s fuel consumption. next-generation Xtronic CVT® delivering optimal Original Airing, 11 PM Sunday GT Academy is a collaboration between PlayStation® and Mardenborough (UK, winner in 2011) raced a Nissan performance expectations,” said Samir Cherfan, Managing Director, The drive experience itself is enjoyable with • Rerun 1: 2 am Monday Nissan that uses the virtual world of the Gran Turismo® GT-R GT3 in the Blancpain Endurance Series. Nissan Middle East. “Since its launch, on average comfortable leg space, latest technology, and I now • Rerun 2: 7pm Monday game to unearth real-world racing talent. Now in its || Seamless connectivity including Bluetooth® and • Rerun 3: 5 am Tuesday more than one Sentra is sold every hour. This proves enjoy driving.” fifth year, GT Academy has been expanded to include News and views on GT Academy Middle East and the satellite navigation • Rerun 4: 12 pm Wednesday separate competitions in Germany, USA, Russia as well progress of all the GT Academy drivers can be followed customers recognise that we are producing cars of the • Rerun 5: 12 pm Friday as the traditional pan-European competition. on various platforms including: About GT Academy facebook.com/NissanME Terms & conditions: From racing online, the fastest Gran Turismo gamers twitter.com/NissanME A superstar is rising: Nissan brings the reality of GT Academy Middle East to the region’s TV screens can progress to national or regional Finals and if good

• International final of GT Academy Middle East to be to-head for the ultimate prize – to move from ‘virtual to aired on MBC Action starting Sunday 19th May reality’ and become a race driver behind the wheel of a • Eight finalists from the Middle East compete for top 370Z. prize: to become a professional racing driver • Experience the highs and lows of selection and The next chapter of the Middle East’s motorsport history STRONG DUBAI DEBUT FOR GT ACADEMY GRADUATES discover who will be the Middle East’s first GT unfolds from Sunday 19 May on MBC Action. Academy winner “The first year of GT Academy Middle East has been a Road to Dubai ends in silverware for the new European turned real Nissan racing drivers took the chequered flag second position. Lucas gave them the best possible start Next name to be added to the list of the region’s resounding success with thousands of entrants vying and Russian GT Academy winners in an exceptional second place in class, whilst the second by qualifying the car on pole position in the SP3 class motorsport stars is about to be revealed as Nissan brings to become the ultimate winner, realize their dream, Nissan 370Z Nismo GT4 car crossed the line in ninth and then getting the race underway before handing the international final of GT Academy Middle East to the and race Nissan 370Zs as a professional driver,” said The Nissan PlayStation® GT Academy again demonstrated position after some dramas in the night. over to Roman. Next it was the turn of Wolfie, who TV screens of the GCC and Levant. Samir Cherfan, Managing Director, Nissan Middle the strength and depth of its driver discovery and beat 830,000 Gran Turismo®5 gamers to the 2012 GT East. “Through this globally respected and unique development program this weekend when the four The No.127 Nissan 370Z Nismo, raced by Wolfgang Academy Europe title, to take the wheel for his first stint Viewers will be able to experience the challenges and competition, Nissan has been discovering talent which rewards of competing in this unique competition as eight has endured on a professional basis ever since, and newest graduates took their prize drive at the Dubai 24 Reip and , with their pro team-mates in an international race and true to form with endurance of the Middle East’s best players go head- now it is the turn of competitors from the Middle East Hours. Two of the latest PlayStation®3 gaming experts Lucas Ordonez and , finished the race in racing the Belgian baptism of fire!

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“It was a great feeling to get out there on a very busy getaway when Alex took the class lead but at the start of pulled together to turn dreams into reality,” commented successful rally driver and now FIA Vice President and said Lucas Ordonez, winner of the inaugural GT Academy The initial selection was made via two routes: ‘live track with the best drivers and cars we have ever raced the night Sabine had an off when running on cold tyres Nissan’s Director of Global Motorsport, Darren Cox. “It chairman of the Arab Council of Touring and Automobile in 2008. “The competition itself was a wonderful events’ and an online competition. against,” he said. “I had a good, clean run and took the straight after a ‘Code 60’ period (note: there are no safety was great to hear that Radio Le Mans listeners voted Clubs (ACTAC). Five previous GT Academy winners from experience but since then I have raced at many of the At live events, dedicated GT Academy simulator pods around the world, who competed in the Dubai 24 Hour world’s most famous circuits alongside many of the best allowed contestants to record their fastest time - the class lead just before the end of my stint. Unfortunately cars at the Dubai 24 Hours, just a Code 60 where cars to give the ‘Spirit of Le Mans’ award to the RJN boys. race over the weekend, were also in attendance including drivers, and lived a life I had only dreamt of before GT quickest being guaranteed a place in the next selection on my lap another car lost a wheel and the first I knew must slow to 60kmh). At first the rear end damage to They deserve that. As well as the race team we have the 2008 inaugural GT Academy winner, Lucas Ordonez. Academy.” round. These took place in all participating countries about it was when I hit it at full speed. I realised exactly the car looked terminal but just over one and a half hours driver coaches, media trainers, film crews and agencies (Bahrain, the Kingdom of Saudi Arabia, Kuwait, Lebanon, what had happened and hoped the damage to the front later the RJN team got the car back on track, this time in who all work hard to make this happen. The level that Mohammed ben Sulayem, FIA Vice President and About GT Academy Middle East 2012 Oman, Qatar and the United Arab Emirates). of the Nissan wasn’t too bad. I then got to witness the the hands of Peter. the four new drivers have achieved in just five months is chairman of the Arab Council of Touring and Automobile The 23 GT Academy Middle East qualifiers for Middle East RJN boys at work and they repaired my car in less than testament to all that work and the reality is that ‘you ain’t Clubs (ACTAC), said: “Interest and participation in final were: The online competition was entered via a free to motorsport is growing rapidly across the region and GT Abdul Majeed AlZhahrani, KSA download Gran Turismo® GT Academy qualification an hour.” “This has been a really great experience and I hope seen nothing yet’!” Academy has a part to play. GT Academy particularly Abdullah Al Qauod, Kuwait challenge. This exclusive edition, available to anyone it is just the first step in a long racing career for me,” stands out as a means to encourage people of all Abdullah Al-Khater, Qatar with an internet connected PlayStation3, is based on the This incident put the No.127 car right back to ninth said Peter. “We lost a lot of time last night but we kept backgrounds to achieve the dream of becoming a racing Ali Sadiq Al Yousef, KSA legendary racing simulation game. place in class and meant that for Mark’s first stint he was our focus and pushed on all the way to the flag. It was driver. The region’s most famous racing driver in years to Arnold, Dubai under pressure to make sure all was well with the car by actually good for me that we lost time as I was very come could easily be discovered through GT Academy Asalan Ahmad, KSA From these entrants, the fastest 23 were invited to venturing out at a slower pace and building up to full nervous before the race but when we lost time it made and that is an exciting prospect.” Aseel Mohammed Nasr, KSA attend the Middle East regional final in Dubai (9 and Asem AlOmary, KSA 10 January 2013). Here their gaming, fitness and racing racing speed. Like Wolfie he did a great job and started me want to get in there and fight to get it back. All we “Nissan took the bold decision to start GT Academy so Didit Indra Ramangkas, Oman abilities were assessed along with their ability to handle the fight back that would continue through the night. By had to do today is remember everything we have been those with the talent but no other way in to motorsport Faieza Al Kendi, UAE the media – a key requirement of a racing driver – and first light they were up to third place and after steadily taught. It was a great experience and I want to do it had the chance to realize their dream – becoming a Haitham El Fakhouri, Lebanon, the group was shortlisted to an elite of just eight who chipping away at the leaders throughout Saturday again now.” racing driver,” said Samir Cherfan, Director, Marketing Meshal AlMarshoud, Kuwait went on to the ‘International Race Camp’ at Silverstone. morning it was Russian driver Mark who crossed the line and Sales, Nissan Middle East. “This globally respected Mohamed Osman, KSA in a well-deserved second place. Despite the setbacks the No.147 Nissan crossed the line and unique competition has been discovering talent Mohammed AlYousef, KSA At this final and crucial stage to be held in March, which has endured on a professional basis in the sport Nitham Mookadam, UAE contestants from the Middle East will spend a week in ninth place after 24 hours of racing with American ever since and now we hope it is the turn of competitors Sadeq Ali Hasan Ali Ahmed, Bahrain in competition with the South African finalists at the Across the garage in the No.147 car it was a tougher winner Steve Doherty at the wheel. from the Middle East to shine. All 23 who reached Salman Al Khater, Qatar wheel of a variety of Nissan cars for the chance to win race. German winner Peter Pyzera and his mentor Sabine the regional final should be proud of what they have Sami Fawaz, Kuwait GT Academy and go on to become a professional racing Schmitz, teamed up with US winner Steve Doherty “This has been another great event where a big group achieved, and we wish the qualifiers every success in Sam Zian, UAE driver. and Nissan regular . They had a great of people, both behind the scenes and in front, have Silverstone.” Steve Smuts, UAE Tarek Khedr Mostafa, Egypt Robert Fisser, General Manager of Sony Computer Toby Thomas, UAE Entertainment in Middle East, Africa, Turkey and India Zeid Mohsen, UAE commented: “We’re delighted with the reaction to GT Academy Middle East from those who are most The eight GT Academy Middle East qualifiers for the important to its success – the game players and aspiring ‘International Race Camp’ at Silverstone are: race drivers of the region. In its first year, GT Academy Abdullah Al Qaoud, Kuwait Middle East finalists ready for race camp of Nissan GT Academy Middle East has clearly struck a chord and we look Ali Sadiq Al Yousef, Saudi Arabia forward to building on its success in 2013. Well done to Aseel Mohammed Nasr, KSA with Sony PlayStation all who took part and good luck to those heading over to Haitham El Fakhouri, Lebanon the UK – we have every confidence in you.” Salman Al Khater, Qatar || Eight Middle Eastern finalists go through to female GT Academy regional finalist. Sam Zian, UAE Silverstone ‘race camp’ Faieza Al Kendi from the UAE, the only lady ever to have Steve Smuts, UAE || GT Academy Middle East produced the first female The selection process took place over the course of two qualified for any GT Academy regional final, commented: Tarek Khedr Mostafa, Egypt finalist ever exciting, but grueling, days of evaluation in Dubai. Here “Competing at the regional final is very different as you || Event guests included GT Academy professional racer their gaming, fitness and racing abilities were assessed are sitting next to the other players in front of a crowd so In October 2012, GT Academy was opened in the Middle drivers and Mohammed ben Sulayem along with their ability to handle the media – a key it’s more intense. But it’s been fun and very interesting East for the first time with the ultimate prize of being a requirement of a racing driver – and the group was meeting all the people who made the regional final - I racing driver at the wheel of a Nissan 370Z GT race car The dream of moving from ‘virtual to reality’ is one step shortlisted to an elite of just eight. Those skillful few will Endurance race held at the world famous Silverstone wasn’t expecting to get this far. I was trying really hard at the Silverstone 6hr Endurance race at Silverstone in closer for eight of the region’s fastest race game-players go head-to-head with South African finalists to compete circuit in September. but I’ll definitely enter GT Academy Middle East next September. To achieve this, they had to progress through following their selection at the GT Academy Middle East’s for the coveted prize of an intensive race training year and will be more prepared and will do much better.” three qualifying rounds: initial selection; Middle East (GTA ME) regional final. Having attracted thousands of programme in the UK which climaxes with the winner To mark the success of the GT Academy Middle East regional final; and then win ‘International Race Camp’ entrants, the Middle Eastern competition also made racing for Nissan’s pro team behind the wheel of a Nissan contestants, an event was held in Dubai with VIP guests “GT Academy is a unique competition offering a life- at Silverstone. history in its inaugural year by providing the first ever 370Z GT4 Nismo race car at the inaugural Silverstone 6hr including Mohammed ben Sulayem, the region’s most changing opportunity for those lucky enough to win,”

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All-new Nissan Pathfinder: the ‘Next Generation SUV’ debuts in the Middle East floor enhancing interior packaging flexibility. All-New in front of the driver. The instrument panel includes a 2WD, Auto or 4WD Lock modes for its available intuitive Pathfinder’s unique versatility is exemplified in the large multifunction center IT display, available Nissan ALL-MODE 4x4-i system. The system lets the driver A modern balance of off-road capabilities and on-road refinement design of the EZ Flex™ Seating System, giving 5.5 inches Navigation System, Streaming Audio via Bluetooth® and choose full-time 2WD for maximum fuel economy, Auto of sliding second row seating travel while additionally Rear View Monitor. mode to automatically monitor conditions and adjust providing exceptional third row access even with a child the balance of power between front and rear wheels for safety seat remaining securely in place (on the passenger Other technology includes Tri-Zone Automatic Climate best traction, or 4WD Lock mode when the confidence of curb side). Pathfinder’s quiet, comfortable interior Control, Bluetooth® Hands-free Phone System, full-time 4WD is desired. In addition, standard Hill Start benefits from a wide range of available features, rich power rear liftgate, iPod® integration and tri-zone Assist helps add control when starting and driving away leather-appointed seating surfaces; ventilated, heated entertainment system with 2nd row head restraint- on a steep incline (both 4WD and 2WD models). and cooled front seats; sliding second row seats and an mounted DVD display screens. advanced Bose® Audio System with 12 speakers. With best-in-class standard towing capacity, up to Rewarding driving experience 5000lb, the All-new Pathfinder also retains its ability Thoughtful technology Addressing buyers’ desire for more efficiency in every to tow boats, jet skis, trailers and a variety of other Thoughtful technology is also found throughout the aspect of their lives, All-New Pathfinder’s engine and recreational gear. All-new Pathfinder interior, starting with Nissan’s CVT combination develops 13% better acceleration advanced, class-exclusive Around View™ Monitor, than the previous generation while returning 30% All-New Pathfinder is now available across the Middle which provides the driver a virtual 360-degree image better fuel efficiency****. Featuring a 3.5-litre DOHC East with a manufacturer’s suggested retail price range of the area around the vehicle***. The instrument panel V6 engine mated to a next-generation Xtronic CVT® of $29,750 USD to $46,000USD (prices may vary across includes Advanced Drive-Assist™ Display (standard on (Continuously Variable Transmission) the ideal rpm for the Middle East owing to regional variances in duties and every model) features a 4.0-inch LCD colour display, and the driving conditions are always maintained. All-New transportation costs). utilises 3D-effect graphics to relay key information right Pathfinder is the only vehicle in class with selectable

Nissan Middle East has launched the All-new Nissan segment with an unprecedented level of premium style, V6 engine, mated to a next-Generation Xtronic CVT Pathfinder to define what the next generation SUV comfort, fuel economy and thoughtful technology. (Continuously Variable Transmission) to help provide should offer: dynamic design, class-leading comfort, a 30% improvement in fuel economy (vs previous thoughtful technology, and a rewarding driving The All-new Pathfinder enters the Nissan range at a generation) experience. time when demand for SUVs/Crossovers in the Middle • On the move acceleration improved by 13% faster (vs Six well-equipped models Smart Auto Headlights Vehicle speed-sensitive intermittent windshield wipers East continues to show considerable growth (29% in previous generation Pathfinder) All-new Nissan Pathfinder S (2WD & 4WD) Roof rails Dual illuminated visor vanity mirrors “All-new Nissan Pathfinder defines the ‘Next generation GCC). With the feature-packed all-new Pathfinder, • Intuitive ALL-MODE 4x4-isystem, first in class with 3.5-liter V6 engine with 254hp/6000rpm and 33.2kg- Power liftgate Power Moonroof including UV cut function SUV’ with a modern balance of off-road capabilities Nissan is confident of capitalizing on this growth and selectable 2WD, Auto or 4WD Lock modes** m/4400rpm Nissan Advanced Air Bag System Wood-tone trim with on-road refinement,” said Atsuo Kosaka, Managing strengthening its position in the off-road segment. • Hill Start Assist Xtronic CVT (Continuously variable transmission) Vehicle Dynamic Control (VDC) with Traction Control Leather-wrapped steering wheel and shift knob Director, Nissan Middle East. “With unmatched • Best in class standard towing capacity up to 5000 lbs All-Mode 4x4-i intuitive 4WD system System (TCS) Leather seats technologies and features, the new Pathfinder delivers True to Nissan’s philosophy of staying ahead of the 18” Aluminum - Alloy wheels Tire Pressure Monitor System (TPMS) Tow hitch receiver with 7-pin trailer tow wiring harness the ‘innovation that excites’ to meet the needs of today’s competition, the 2013 Nissan Pathfinder offers a long list Dynamic design 7-passenger seating capacity modern families”. of both best-in-class and unique-to-class specifications Along with reduced weight, Pathfinder’s new unibody EZ Flex Seating System with second-row 60/40-split All-new Nissan Pathfinder SL (2WD & 4WD) adds and features, including: platform provided the designers an opportunity fold-flat bench seat featuring LATCH AND All-new Nissan Pathfinder SV (2WD & 4WD) adds I-Key Adaptive with pre-set memory seat, HVAC, and “Our goal for All-new Pathfinder is not only to be the • Around View™ Monitor to create the more aerodynamic exterior without GLIDE technology and third-row 50/50-split foldflat 6-way power adjustable driver’s seat NAVI screen individual user settings best in class but also to move the whole SUV segment • Innovative sliding adjustment for second row seating compromising headroom or cargo capacity. Moving reclining bench seat 7 inch QVGA color monitor Curtain and side airbags (front and rear) forward into the future” added Atsuo Kosaka. with easy access to reclining third row seating upscale in appearance, the new exterior styling presents Tri-Zone Automatic Temperature Control (ATC) Rear View Monitor Digital compass • Remote Engine start a smart fusion of signature Nissan styling cues and Remote keyless entry 20” Aluminum - Alloy wheels 9GB Music box hard drive Introduced more than a quarter of a century ago, • Climate control front seats dynamic strength. The look is adventure-ready with Push Button ignition I-Key with Remote Engine Starter 8 inch VGA color monitor with HDD Navigation system Nissan Pathfinder set the bar high for the generations • Tri-Zone climate control Air Conditioning wheel-oriented muscular fenders and a strong, stable Power windows Auxiliary audio/video input jack (replaces standard Bose audio system with FM/AM/CD and 12 speakers that followed. Each successive Pathfinder design has • Independent Tri-Zone DVD entertainment system stance. The upper body features an open cabin with FM/AM/1CD/DVD/HDD audio system with auxiliary audio input jack) Climate-controlled front seats remained true to that original premise while evolving to • Advanced multimedia package including Bluetooth® large windows which can be complemented with an 6 speakers Driver’s seat power lumbar support Power-tilt/telescoping steering column meet the changing needs of its owners. Hands-Free Phone System and Streaming Audio, 8-inch available Dual Panoramic Moonroof, to enhance All-New MP3/WMA CD playback capability 4-way power adjustable passenger’s seat Steering-wheel position memory colour touch screen Advanced Navigation and BOSE® Pathfinder’s open, airy interior environment. USB connection port for iPod interface and other Power windows with front one-touch auto-up/down Driver’s seat and outside mirrors position memo Now, with the introduction of the all-new fourth Premium Audio 12 speaker system, iPod connectivity, compatible devices Front fog lamps generation, not only does Pathfinder provide capability 9Gb Music box hard drive Class-Leading comfort Auxiliary audio input jack (AUX) Chrome body side moldings with spacious seating for seven, and an intuitive 4 Wheel • Best-in-class interior roominess** The new Pathfinder offers the benefits of a modern Bluetooth Hands-free Phone System Welcome lighting Drive System, but it also resets the standard for the • Refined new drivetrain featuring a 3.5-liter DOHC, crossover with the comfort of a larger SUV with its flat Illuminated steering wheel-mounted audio controls Stainless steel kick plates

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said Samir Cherfan, Sales and Marketing Director, Nissan Middle East’s Facebook page at www.facebook.com/ to Nissan’s manufacturing plants Nissan Patrols filled top five spots in Abu Dhabi Desert Challenge 2013 Middle East. “We thank the many hundreds of people NissanME. From here, they can then cast their vote. The • The top ten shortlisted applicants will enjoy a Nissan who have taken part and look forward to seeing which panel of judges who have selected the top ten shortlist Patrol weekend test drive of the ten remaining ideas is the most popular with our are automotive, creative and marketing experts. • The first 200 applicants will receive gifts from Nissan After a furious race in the beautiful dunes of the Western rally is named after Nissan, and is arguably the toughest Facebook fans.” Middle East • First prize for the Nissan Patrol Challenge winner region, the Abu Dhabi Desert Challenge wrapped up stage of the Abu Dhabi Desert Challenge, testing the full Those wishing to participate in the ‘Nissan Patrol will be a complimentary trip to Japan for two persons * The viability and practicality of realising the winning with Nissan Patrols filling the top five spots in the T2 capabilities of our leading SUV.” Challenge’ voting need simply log on to the Nissan – the complimentary trip includes hotel accommodation Nissan Patrol Challenge suggestions will be judged group. Patrol microsite at www.NissanPatrol-me.com or Nissan (Nissan’s selection) for up to five nights, and special visits solely at the discretion of Nissan Middle East Commenting on his achievement, Mansoor Bel Helei Mansoor Bel Helei, the local racer who is sponsored by said, “I am excited to accomplish the third place in this Nissan and the son of local champion Yahya Bel Helei, tough race and first among Arabs. The whole experience brought his T2 Nissan Patrol home in third place and was amazing and I am thankful for our sponsor Nissan overall he ranked first place among Arabs with his co- who supported me in this. I will be coming back next driver Ali Mirza. year stronger with the aim of ranking in first place.”

Commenting on the results Samir Cherfan, Managing Khazakhstani drivers, Denis Berezovsky and Alexey Director of Nissan Middle East said, “We congratulate Nikizhev, achieved first place, whereas Bauyrzhan all winners, especially Mansoor Bel Helei, whom we are Issabaev, also from Kazakhistan, came in second place, sponsoring this year, for his outstanding performance. with his co-driver Stansilav Podolyanyuk. We are proud that Nissan Patrols came in the top five, as “The Hero of all Terrains” is built for such races.” Fourth place came Romulo Blanco co-driving Joao He added,” Nissan has been the long-term supporter of Serodio, while filling fifth place Ahmed Al Shegawi with the rally with its flagship Patrol SUV being the official his co-driver Arif Mohammad. race car for the tenth year now. The fourth leg of the

VOTING STARTS FOR ULTIMATE ‘NISSAN PATROL CHALLENGE’

Nissan Middle East’s Facebook fans get the chance to vote for the ‘Hero of All Terrains’ next big challenge Nissan Sunny achieves record growth in the Gulf and claims title of ‘Best small sedan’ From a race against sky divers to pulling ships, entrants of Nissan Middle East’s ‘Nissan Patrol Challenge’ have been exploring all possibilities – and even impossibilities – || 18,000 Nissan Sunny sold in FY 2012 (April to there are 24 models from 15 manufacturers, Nissan offering which Nissan Sunny represents. Its tremendous for the ‘Hero of All Terrain’. With the hundreds of entries December) in the Gulf Region Sunny now commands 22% market share. spaciousness, innovative features, and high value now shortlisted to just ten of the most challenging but proposition have, for many years, found resonance with feasible feats, Nissan is inviting everyone to be a part || Nissan Sunny voted ‘Best small sedan’ in ‘Wheels’ To crown its 2012 achievements, Nissan’s compact sedan the people of the Middle East. Its selection as ‘Best small of the judging and cast a vote for their favourite on the Nissan Middle East Facebook page. magazine’s annual car of the year awards has also recently been voted ‘Best small sedan’ by Wheels sedan’ by one of the region’s most respected automotive magazine, one of the Middle East’s most respected magazines is a valued accolade for this versatile and A once-in-a-lifetime trip to Japan is the ultimate prize Sales of the Nissan Sunny in the Gulf Region jumped a automotive titles. durable compact sedan.” awaiting the person whose ‘Nissan Patrol Challenge’ is remarkable 50% for the first three quarters of the 2012 selected by online voters and Nissan’s panel of expert financial year compared with the same period in 2011. In Commenting on the outstanding sales performance, “Sunny has reached a momentous milestone,” he judges. They may also see their idea brought to life by Nissan Middle East*. total, an impressive 18,000 were sold. Samir Cherfan, Director, Sales & Marketing Nissan Middle concluded. East, said: “Nissan has long been the market leader “The response to ‘Nissan Patrol Challenge’ has been In arguably the most competitive of segments, in which in the B/C segment, thanks in large part to the strong Small on the outside yet big on the inside Sunny breaks enthusiastic with creative and diverse suggestions reflecting the popularity of our iconic ‘Hero of All Terrain’,”

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new ground for entry-level compact sedans with its blend of smart technology, next-generation efficiency and generous cabin space. The all-new Sunny’s interior volume of 90.0 cubic feet and trunk volume of 14.8 cubic corporate feet (104.8 cubic feet total) offers more rear legroom than some mid-size sedans, trumping even some luxury NEWS cars.

“Nissan Sunny attracts individuals who are looking to meet their families’ daily needs. It also satisfies the needs of corporate businessmen who are looking for a comfortable and practical drive. It is the perfect combination for fleet cars as it blends durability with elegance.” Joe Thomas, CFO Avis, explained. Infiniti fleet deal with Swansea City FC

Sunny combines five-passenger practicality with a high Swansea City FC has ordered 10 of Infiniti’s new Q50 model following a visit to degree of comfort and refinement, and the trunk design Rymco’s Piccadilly showroom. focuses on useable space, taking into consideration Rymco already has a deal in place with Swansea City FC as its official everything from the size of the hinges to the shape of vehicle supplier. the sidewalls. First team players Angel Rangel, Jonathan de Guzman, Pablo Hernandez, Chico Flores, Miguel Michu and Michel Vorm, along with club director Martin Combining the proven Nissan 1.5-liter HR15DE engine Morgan, all came to inspect the new vehicle. with dual injectors newly introduced in the Middle East, all-New Sunny delivers ease in handling for city driving Paul Watts-Barnes, head of corporate sales for Rymco through Infiniti Centre where there’s frequent acceleration and deceleration, Reading and Piccadilly, has been working closely with Swansea City FC. and superior environmental performance as a projected The 10 Infiniti Q50 models will be delivered to the club in September. class leader in fuel economy.

The car’s exterior shape has a strong sense of volume with wide ‘shoulders’, flowing curves and a smooth silhouette. The front end blends smoothly into the cabin, The Waleed Bin Talal Foundation while design elements such as the shape of the trunk-lid help give the Sunny excellent aerodynamics, as seen by its low drag coefficient of just 0.31. The Waleed Bin Talal Foundation donated a vehicle 1. The operation room; accommodating 4 to the Civil Defense, the new 2013 Renault-Truck operators equipped with their Laptops, wireless The interior is further enhanced with a range of Midlum 240.16 converted to become a “Mobile internet connection, 2-way communication devices advanced and innovative features including available: Operation Vehicle”, a donation valued up to as well as television with satellite connection, also $200,000. connected to surveillance cameras all around the Bluetooth(R) hands-free phone capability with steering vehicle. wheel control, rear comfort fan (first in class), integrated LED turn signals, in-door mirror and rear parking sensor. The purpose of this vehicle will serve for Onsite 2. The Conference room; equipped with a six- Disaster Management; whenever a disaster occurs person conference table, white board, interactive such as building collapse or a large fire, this vehicle board, and network installations for internet access. will go safely on location of the incident to manage On the exterior, the vehicle is fully equipped with the rescue missions. high tech surveillance and lighting system, a generator fitted under the cabinet for electricity The Mobile operation Vehicle consists of 2 supply + UPS back up, a curtain on the outer sides compartments; of the truck which can be opened to receive the media for speeches.

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Been to a bar? Don’t drive your car! arrested few people, subjected them to several held in Lebanon soon. and the videos will then be posted on RYMCO’s alcohol tests, took their mug shot, then drove them Facebook page and YouTube channel. https:// “Suggest An Arrest”, RYMCO’s awareness campaign to enhance road safety among youth home in the Nissan cars while their own vehicles Following this activity, a series of arrests will www..com/watch?feature=player_ were delivered to them by sober RYMCO drivers. be conducted every Friday and Saturday over embedded&v=HzsdqJjy0_E the period of one month in various hot and On the way home, RYMCO offered arrested people happening nightlife spots across Lebanon. For For RYMCO, safety comes first; this is why they strive the hangover kit composed of a coffee tumbler this, RYMCO will launch an application on their not only to bring into the Lebanese market cars and a mint box to encourage them in the future to Facebook page inviting their fans to suggest with top notch safety features and technologies, sober up before getting into their cars, as well as an friends to be arrested and, unknowingly, take part but also to shed the light on critical road safety exclusive invitation to Nissan VIP Event that will be of the campaign. All the arrests will be filmed issues arising in the country.

Cop sirens took the Beiruti night scene by storm on mortality rate in Lebanon caused by car accidents. an increased number of causalities every year”, said Saturday, as a group of police officers infiltrated It is also part of Nissan’s “Hello Safety Campaign”, a Fayez Rasamny, Chairman and CEO of RYMCO. “Our Uruguay Street in the down town area, arresting global traffic safety movement designed to improve aim is to halve the number of fatal and serious several young men and women about to get behind road safety through the prevention of driving under injuries from car accidents caused by drunk driving. the wheel under the influence of alcohol. This, influence, while striving to design and engineer And this is how the idea of the campaign was however, was no ordinary arrest; it was part of safer vehicles by enhancing safety technologies and conceived”, he added. RYMCO’s awareness campaign, “Suggest an Arrest”, features. aimed at educating youth on the dangers of drunk As part of the activation, 4 Nissan cars, the all-new driving. “Due to limited traffic regulations in Lebanon, Sentra and Juke models, were parked in Uruguay people and particularly the youth, often tend to area, ready to pick up young party goers who have This initiative comes in line with RYMCO’s corporate drink and drive. To date, there has been no abiding had one drink too many. The RYMCO arrest team, social responsibility program and commitment to law enforcement mechanisms applied to control dressed as police men and women, surrounded the give back to the community by helping reduce youth drunk driving, which leads to deadly accidents and area with yellow tape showing the activity logo,

|| 39 digital Internal News News

CRM Application RYMCO Earns ISO 9001:2008 Certification Again Quality Management System Meets Rigorous Having one ambition in mind, customer’s satisfaction, International Requirements For The Second Time we have used our social media channels to get to know our customers on Facebook. We created an application where the RYMCO fan base would fill in their information Rasamny-Younis Motor Company S.A.L. (RYMCO) is of RYMCO. “We will continue to adhere to the quality in order to stay ahead of the standards demanded of ISO and likes and dislikes in reference to RYMCO’s experience, and after doing so, they will enter a draw to win valuable pleased to announce the acquisition of the renewal management system to provide adequate means of certified institutions. electronics including Iphone 5, Ipad, Ipad mini, and Ipod. of the International Organization of Standardization achieving the optimum level of quality as well as adopt a The draw will be conducted in August 2013. (ISO) certification for the second year in a row. This philosophy for continuous improvement.” know our customers on Facebook. We created an accreditation recognizes RYMCO’s exceptional Quality To qualify for the ISO 9001:2008 certifications, RYMCO application where the RYMCO fan base would fill in Management System (QMS) on an international underwent an extensive evaluation of the business’ their information and likes and dislikes in reference to platform. operating processes and management systems by a team RYMCO’s experience, and after doing so, they will enter Receiving the ISO 9001:2008 for the second time of independent auditors. The audit recognized RYMCO to a draw to win valuable electronics including Iphone 5, signifies RYMCO’s outstanding efforts oriented towards be in full compliance with ISO mandated standards once Ipad, Ipad mini, and Ipod. The draw will be conducted Facebook 40.000 Fans maintaining consistency in the organization’s products again in the following specialized areas: administration, in August 2013. and services in order to satisfy customer expectations. import, sales & after sales services (workshop & body With the ever-increasing expansion of the digital world, RYMCO’s QMS reflects their dedication to keeping the shop) of Nissan, Infiniti, GMC, Kawasaki, , RYMCO has come to understand the importance of an online digital community media and marketing strategy. company’s performance on a globally recognized level Commercial Vehicles, spare parts & accessories and sales Today we are fully committed to the continuous evolution of excellence. of used vehicles. of our digital presence and our effective involvement with our fan base. Through the years, we have been very The Quality Systems Department at RYMCO was active on Facebook and other digital mediums through “Successfully achieving the renewal of our certification established in 2007, with an aim to establish a QMS the relevant allocation of a budget for every campaign. To date, we gathered more than 40,000 fans on RYMCO’s illustrates our unparalleled commitment to our that will be continually maintained, monitored, and Facebook page. Making it the largest number of Facebook clients and our strong commitment to quality on an improved. After achieving this goal twice, RYMCO will fans in Lebanon in the automotive industry. Thanks to this platform, consumers have been freely sharing their international level,” said Fayez Rasamny, Chairman once again strive for noticeable continuous improvement comment and suggestions, which are always taken into consideration through the appropriate follow-up. With our aspiration to grow in the digital world, we have also initiated an official Instagram account for RYMCO Lebanon. Our deployment has also covered various activations triggering interaction, with online applications, latest news, and activities. RYMCO thanks all its Facebook users for their encouragement and support.

|| 41 Rymco uncovers its rooftop in celebration of the All-New Nissan Pathfinder and Sentra Guests surprised with the Nissan Leaf, The world’s first electric car

the All-new Nissan Pathfinder - the ‘Next Generation “Our goal for All-new Pathfinder is not only to be the SUV’, which has long been Nissan’s bread and butter and best in class but also to move the whole SUV segment we also welcome the new Nissan Sentra to the Lebanese forward into the future” added Abdul Ilah Wazni. market which is one of the brands most successful C-segment models internationally.” True to Nissan’s philosophy of staying ahead of the competition, the 2013 Nissan Pathfinder offers a long list “RYMCO has a great year ahead. We started 2013 with of both best-in-class and unique-to-class specifications a new holistic approach towards safety as we launched and features, including: the ‘suggest an arrest’ campaign aiming to achieve a safe • Around View™ Monitor driving environment. And we are now in the process of • Innovative sliding adjustment for second row seating launching our newest showrooms in Dbayeh and Verdun with easy access to reclining third row seating in line with our continuous commitment to deliver the • Remote Engine start highest level of customer satisfaction”, added Rasamny. • Climate control front seats • Tri-Zone climate control Air Conditioning During the launch and to mark its commitment to the • Independent Tri-Zone DVD entertainment system environment, Rymco surprised its guests with the arrival • Advanced multimedia package including Bluetooth® of the Nissan Leaf to the Lebanese market. Launched in Hands-Free Phone System and Streaming Audio, late 2010 in Japan, the United States, and Europe, Nissan 8-inch colour touch screen Advanced Navigation LEAF ushers in a new era of mobility - the zero-emission and BOSE® Premium Audio 12 speaker system, iPod era. The car, now in its test phase in Lebanon, is the connectivity, 9Gb Music box hard drive embodiment of Nissan’s radical, transformative vision for • Best-in-class interior roominess** the future and the culmination of decades of investment • Refined new drivetrain featuring a 3.5-liter DOHC, and research. V6 engine, mated to a next-Generation Xtronic CVT (Continuously Variable Transmission) to help provide Managing Director of Nissan Middle East, Samir Cherfan, a 30% improvement in fuel economy (vs previous congratulated Rymco on their effective sales and generation) marketing strategies throughout the years: “I am here • On the move acceleration improved by 13% faster tonight not only for the launch of two of Nissan’s main (vs previous generation Pathfinder) models but to show my support to Rymco, one of Nissan’s • Intuitive ALL-MODE 4x4-isystem, first in class with main dealers and strengthen our long term successful selectable 2WD, Auto or 4WD Lock modes** partnership”. • Hill Start Assist • Best in class standard towing capacity up to 5000 lbs With the introduction of the all-new fourth generation, the Nissan Pathfinder provides capability with spacious As for the new Sentra, its popularity among Middle seating for seven, and an intuitive 4 Wheel Drive System, East customers has strengthened Nissan’s position as Embracing the perfect climate, RYMCO decked its rooftop as well as resets the standard for the segment with an market leader in the highly competitive C segment for the first time to create an exclusive night around unprecedented level of premium style, comfort, fuel underlining the appeal of the compact sedan which the all-new 2013 Nissan Pathfinder and Sentra. The economy and thoughtful technology. offers spaciousness and comfort usually found in the Lebanese jetset enjoyed the graceful ambiance as they segment above, as well as spirited 1.6-litre or 1.8-litre discovered the newly launched models illuminated by “All-new Nissan Pathfinder defines the ‘Next generation engines. the sunset sky alongside RYMCO and Nissan Middle East SUV’ with a modern balance of off-road capabilities representatives. with on-road refinement,” said Abdul Ilah Wazni, Nissan Sentra features include: Regional Senior Marketing Manager Nissan Middle East. • Nissan Sentra is the all-new nameplate in the Middle “This is the kind of news that deserves to be shouted “With unmatched technologies and features, the new East’s compact sedan segment but the 13th from the rooftops” announced Fayez Rasamny, Chairman Pathfinder delivers the ‘innovation that excites’ to meet generation Nissan sedan in its model line globally of RYMCO. “Today we’re very proud to officially launch the needs of today’s modern families”.

|| 43 RYMCO EVENTS

• Seductive design with high-end details such as LED environment. In addition to the new acquisitions, accented headlamps and tail lamps and upscale we have a long term plan to expand with additional interior craftsmanship renowned brands to fulfill this commitment to serve our • Unexpected spaciousness including class-leading customer with the utmost best. legroom and boot space • Class-above convenience including dual zone climate “RYMCO Powersports experience goes beyond buying a control, intelligent key and rear view camera bike or an accessory. It’s about connecting to the lifestyle • Over-delivering on the basics due to 10% reduction of our customers and developing a relationship with on maintenance cost and class-leading fuel economy them that lasts beyond the sale,” says Debs. “Our vision is of 6.2l/100km* and 6.7l/100km* for 1.6-litre and to have a combination of premium experience and local 1.8-litre respectively. expertise”, he added. • Efficient 1.6 and 1.8-litre engines and next-generation Xtronic CVT® delivering optimal Starting today, enthusiasts have access to a complete performance motor sports experience through Rymco Motor Sports. • Seamless connectivity including Bluetooth® and Showroom is open Monday to Friday from 9AM to 6PM satellite navigation and Saturday from 9AM to 1PM.

RYMCO announces the opening of its new POWERSPORTS division and showroom

Rasamny-Younis Motor Company S.A.L. (RYMCO), celebrated today the opening of its flagship motor sport store in Mathaf area revealing thrilling new brands. The inauguration was attended by Rymco senior officials alongside with Kawasaki owners and club members as well as members of the press.

The new flagship store, pertaining to newly equipped workshops and offices, represents a considerable investment for Rymco and will be showcasing diversified brands some of which fall under one unified division named RYMCO Powersports. With the new acquisition of several international brands to go along with Kawasaki including SPIDI, SW-MOTECH, NOLAN, and X-LITE, each brand caters to different categories beneath the power sports and recreational activities including bikes, motorsports, accessories and helmet.

“Our partnership with Kawasaki in Lebanon has been very successful throughout the years and today we are proud to launch specialized categories for motor sports” says Fayez Rasamny, Rymco chairman. “We are confident that PowerSports new brand additions to our portfolio will significantly add momentum to our ambitions.”

Rymco Powersports reflects Rymco’s efforts to connect with the Lebanese consumers and provide high quality services, introducing the latest in the motor sports

|| 45 RYMCO EVENTS

Car Displays | ABC ACHRAFIEH Car Displays | Citymall, USEK, Biel

ABC Ashrafiyeh is known to be one of places in Beirut with the highest number of footfall. Thus we selected this venue, from 1st of march up to the 15th of April, to display 4 of our latest models in Nissan and Infiniti to display our latest models

The all-new Nissan Sentra Displayed during the month March. The All-New Infiniti JX displayed during the month April. During the month of May, Rymco displayed the all new 2013 Nissan Pathfinder at Citymall The All-New Nissan Pathfinder was displayed during The Forward Recruitment to promote the competition that was being promoted; Shop and Win where a lucky Forum in April 2013 at Biel. winner won the new 7-seater SUV. Car Displays | ORCHID

Orchid is one of the most refined beach resort in Lebanon. Thus, for the second year in a row, we chose this location to display our latest Infiniti Line-up during the entire summer season

Rymco sponsored the marketing Forum at USEK University and displayed a Juke and Pathfinder in May 2013

|| 47 Tiida Hatchback Tiida Hatchback 1.6 S 1.6 SV

Cockpit Cockpit • Urethane Steering wheel and shift knob • Urethane Steering wheel and shift knob • Power steering (Speed sensor and electrical) • Power steering (Speed sensor and electrical) • Tilt and telescopic steering wheel • Tilt and telescopic steering wheel • Drive computer • Drive computer • Body colored and power Mirrors • Body colored and power Mirrors • Front and rear Power Windows with driver auto up/down • Front and rear Power Windows with driver auto up/down • Remote Keyless Entry • Remote Keyless Entry

Seats Seats • Cloth Seat • Cloth Seat • Driver Seat Slide / recline / lifter – passenger slide /recline • Driver Seat Slide / recline / lifter – passenger slide /recline • Foldable rear seats (60/40) • Foldable rear seats (60/40)

Air Condition Air Condition • Manual A/C • Manual A/C

Audio & Display Audio & Display • AM & FM CD MP3 • AM & FM CD MP3 and AUX • 2 Speakers • 4 Speakers

Safety Safety • ABS/EBD/Brake Assist • ABS/EBD/Brake Assist • Driver & Passenger Airbags • Driver & Passenger Airbags • Immobilizer • Immobilizer • Seat belts with pretensioners • Seat belts with pretensioners

Tires Tires • 15” Cover Wheels • 16” Alloy Wheels • 195/65R15 • 195/60R16

1.6 S Type C12-004 has additional VDC 1.6 SV Type C12-011 has additional VDC

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