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Letter from the Chairman

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Letter from the Chairman Letter from the Chairman With an optimistic perspective at heart, and despite the many factors that have led to a drained and weak market, we have set a confident two-year plan of investments for RYMCO that will pave a positive path for our future. Since the beginning of 2013, we have launched many projects, new car models, and planned for many more throughout the year including new showroom ventures. As promised, we have several new model launches in 2013, and thus far we have launched successfully the All-New Nissan Pathfinder and Sentra alongside the All-New Infiniti JX. We had a spectacular launch event on our Chiyah Headquarters rooftop which hosted approximately 500 renowned guests. The Nissan Pathfinder 2013 set new standards towards an evolved generation of SUVs with the new concept of balance between the heavy off-road, city and family SUV. This model has long been Nissan’s best selling SUV. We also introduced the Nissan Sentra which is currently excelling in the regional market as well as in Lebanon. Following its international success and especially in North America, it now is available within the Nissan line-up for the first time in Lebanon. This model’s highlights are its vast cabin room, latest specifications and technology that are not available in any other C-segment vehicles. We also have promising new models yet to come which I am sure will be to your liking. In line with our goal of being accessible to all consumers and as part of our two-year investment plan, we have committed to adding several new showrooms across the capital. Three new state-of-the-art car showrooms will be developed to boast RYMCO’s new line up. These three showrooms are in addition to the RYMCO Powersports showroom, located in the Mathaf area, which was launched in March 2013 and which is customized to cater to our leisure enthusiasts with Kawasaki and our other power sports brands. In July 2013, we will have opened our newest location exclusively housing Nissan models in the heart of Beirut in one of the most vibrant streets of the city: Verdun. Furthermore, we have heavily invested in the new showroom dedicated to Nissan and Infiniti which will be located in Dbayeh and be operational in July 2014. We are looking forward to the launch of these locations. Always attending to Corporate Social Responsibility towards our community, we have taken the liberty to respond to a critical matter that has been overlooked by many of the concerned parties; we took a proactive approach and launched the “Suggest an Arrest” campaign in March 2013. Over a period of two months, this project created a local and regional frenzy. Throughout the process, we recruited a group of RYMCO officers who performed arrests of alcohol abusers in some of the most popular streets of Lebanon with a result of 30 arrest operations between Beirut, Jounieh, Hamra, Mar Mikhael and Downtown. We managed to deliver the message of “Been to the Bar? Don’t drive your car” successfully to over 1,300,000 people through the internet and all social mediums including “facebook”, “Twitter” and “Instagram” and 15,000 YouTube clip hits. In an effort to protect our environment and promote green technologies, we took a bold step and introduced the Nissan Leaf, the famous 100% electrical vehicle. We have started to test the vehicle and have reached outstanding results and are hopeful to gain the support of the Lebanese government by reducing customs and taxes to facilitate the purchase of this car for the Lebanese consumer to achieve a safer environment for our children. Lastly, I always like to remind and insist on the importance of our After Sales services, as I strongly believe that the key to our long-term success to date is the result of our customer satisfaction guaranteed policy. We have the ability to understand and respond to our consumers’ needs and for this reason, all of our service teams at RYMCO go through intensive training and are always up-to-date with the latest technologies to offer the best standards of service in every aspect. I take this opportunity to salute all of the automotive dealers in Lebanon, as we are all facing the same market struggles yet are maintained positive momentum throughout with one thing in mind: The customer. Let the best brand win … Fayez C. Rasamny IN THIS ISSUE 1. What’s on your mind? c. Corporate News: 2. Lebanese Automotive Market • Infiniti Fleet Deal with Swansea City FC • The Waleed Bin Talal Foundation • Suggest an Arrest 3. Campaign Highlights 4. Latest News d Digital News: a. International News: • CRM App • Overwhelming Vote to Re-elect Carlos Ghosn • Facebook Page 40,000 fans • Nissan at the 2013 Geneva Motor Show • Infiniti FX Vettel Edition • Nissan 370Z Nismo e. Internal News: • New Era for Nismo • RYMCO Earns ISO 9001 • Usain Bolt Golden Again • New Nissan Leaf arrives in Geneva 5. Events • Pathfinder and Sentra Launch b. Regional News: • Powersports Opening • Car Displays • New Sales & Marketing Director • Nissan Middle East for Positive 2013 Forecast • Nissan Sets Guinness World Records™ Title • Nissan GT-R Hardcore Track Pack Edition 6. Upcoming Model • 2013 Nissan Altima Earns “Top Safety Pick Plus” • Launch of New Nissan Sentra 7. About RYMCO • New Nissan Sentra Defies Sales Expectations • A Superstar is Rising with the GT Academy Middle East • GT Academy Graduates Debut • Nissan GT Academy Race Camp • The All-new Nissan Pathfinder • Nissan Patrols in the Top 5 • Nissan Patrol Challenge • Nissan Sunny: Record Growth and “Best Small Sedan” WHAT’S ON YOUR Good service, timely accurate, I have been a customer since the Very good service and the staff very warm and welcoming staff days of Datsun and Oldsmobile. are very nice and friendly. I am MIND? with a magnificent service advisor Due to the professionalism of satisfied with my current Altima (Assad) and looking forward to buy the new This newly added section in the newsletter allows RYMCO and their high abil- for our customers to share what’s on their mind. model We always appreciate customer suggestions, ity to deliver perfect satisfaction, feedback and remarks towards our company. Infiniti EX 2010 I am proud to still be a RYMCO Altima 2010 It is beneficial for us to receive your input, so Rabih Imad, Customer, thank you RYMCO. please voice your opinion and if you would like Tanios Zaarour, us to include it in the next issue of our bi-yearly issues, please let us know by sending an email to rana.eyamie@ rymco.com or through Sunny our Facebook page George Fakhoury, Great service, on time and very Amazing service with great staff, The revision for my car was on time The service is just great. professional, thank you for everything we only wish you the best and went well. You have to trust Thank you RYMCO the dealer, and so far I fully trust RYMCO. Infiniti FX Infiniti FX Xtrail Classic Doureid & Abed Al Kareem Succar, Tania Kassab, Ahmad Abdallah, Xtrail Classic Hoda. Excellent service, the staff takes care Employees are very nice; they The service is very fast and they Everything is on time, I like of everything in an perfect way. They greeted me in a friendly way, and always finish on time, they also dealing with the company because also work ethically and I’ve never been usually finish dealing with my car call to make sure everything is fine it is trustworthy. Wish you all the more comfortable dealing with any in about 30 min after the check up. It is overall a best other automotive company… Simply pleasant experience. perfect maintenance Juke 2013 Tiida 2013 HB Sunny 2013 Abed Al Rahman Al Dalbani, Mouhannad Fakhr Eldin, Elie Chahine, Nissan Sunny 2013 Mohammad Samaha, || 7 Market OVERVIEW Source: AIA REPORT New versus USED CAR SALES 95333 95333 76749 74050 || The Total Industry Volume, including New and Used car 59221 76749 74050 sales is decreasing as a result of the drastic drop in Used 42228 37662 59221 car sales. 36112 34521 36388 35779 33052 42228 37662 36388 || Used cars dropped by -13.83% in 2012 vs. 2011, and 36112 34521 18010 18307 17769 35779 14745 -17.01% in YTD June 2013 vs. YTD June 2012, therefore 33052 the increase in new car sales is actually cannibalization 18010 18307 17769 TIV(New + Imports) New Used imports 14745 from the used imported vehicles. TIV(New + Imports) New 2010 2011 2012 UsedYTD imports June 2012 YTD June 2013 2010 2011 2012 YTD June 2012 YTD June 2013 37662 35418 34752 36112 34521 37662 35418 34752 36112 34521 20082 18307 20082 7932 8085 6369 18307 4273 6407 6252 RYMCO MARKET Share versus TIV 2449 7932 8085 6369 (Including commercial vehicles) 2007(21.28%)4273 2008(22.40%) 2009(23.26%) 2010(17.64%) 64072011(18.56%) 20126252 (16.60%) YTD 2013 (13.38%) 2449 2007(21.28%) 2008(22.40%) 2009(23.26%) 2010(17.64%) 2011(18.56%) 2012 (16.60%) RYMCOYTD 2013Total (13.38%) Market RYMCO Total Market 18010 18307 13559 12998 || 9 18010 18307 13559 2991 12998 3734 1160 300 1197 378 YTD June2991 2012 YTD3734 June 2013 1160 300 1197 378 YTD June 2012 TotalYTD Market June 2013Cars SUV CV MPV Total Market Cars SUV CV MPV 1801018307 1801018307 2239 2503 2600 2535 3131 2890 2961 3637 3433 3561 3646 3181 2239Jan2503 2600Feb2535 3131March2890 2961April3637 3433May3561 3646June3181 YTD TIV Jan Feb March April May June YTD2012 TIV 2013 2012 2013 95333 76749 74050 5,000 59221 4,000 42228 37662 3,000 36112 34521 36388 35779 33052 2,000 18010 18307 17769 14745 1,000 Jan Feb March Apr May June July Aug Sept Oct Nov Dec TIV(New + Imports) New Used imports 2010 2011 2012 YTD June 2012 YTD June 2013 5,000 2012 2013 4,000 3,000 2,000 37662 1,000 35418 34752 36112 34521
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