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Setting Speed Limits: Public Input Summary, December 2019 I. Background Between May 2018 and June 2019, staff and the community actively developed the Vision Zero Action Plan. A part of the plan identified two speed-related strategies utilizing the safe systems approach that focuses on all types of road users including bicyclists, pedestrians and motorists. The safe systems approach acknowledges that people will make mistakes and seeks to design a system that allows for these mistakes, rather than expecting perfect driving behavior, to minimize death and injury. The city hosted public meetings and opened an online forum to gather public input on lowering speed limits in the city. II. Outreach Four public meetings were held on Saturday, November 16 (16 attendees), Thursday, November 21 (14 attendees), Thursday, December 11, 2019 (34 attendees) and Saturday, December 14 (41 attendees). The topic was posted online from November 16 – December 28, 2019 on Tempe Forum and received a total of 233 unduplicated survey responses. FACEBOOK NEXTDOOR TWITTER DIGITAL ADS 11/13 – public meetings 11/13 – public meetings 11/13 – public meetings 11/1-21 public meetings Reach/Impressions: 3,122 Reach/Impressions:14,915 Reach/Impressions: 3,341 Reach/Impression Engagement: 603 Engagement: 603 Engagement: 48 168,604 Engagement: 200 12/5 – public meetings 12/5 – public meetings 12/5 – public meetings Reach/Impressions: 3,269 Reach/Impressions:10,378 Reach/Impressions: 5,143 12/1-14 public meetings Engagement: 759 Engagement: 117 Engagement: 62 Reach/Impressions: 262,043 Engagement: 387 STREAMING PRESS ENEWS 12/15-28 public input Reach/Impressions: Pandora ads 10/30 – public meetings 11/14 – Tempe this Week: 60,771 Impressions: 104,851 Emails sent: 1,489 Emails sent: 3,774 Engagement: 238 Click rate: 44 open rate: 27.8% open rate: 33.8% 12/05 – public meetings 12/12 – Tempe this Week: IHeartRadio ads Impressions: 47,248 Emails sent: 1,551 Emails sent: 3,764 Click rate: 0 open rate: 30.9% open rate: 35.5% III.
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